In order to find new ways to improve customer sales and support,and as well as manage risk, business managers must be able to minecompany databases. This book provides a step-by-step guide tocreating and implementing models of the most commonly asked datamining questions. Readers will learn how to prepare data to mine,and develop accurate data mining questions. The author, who hasover ten years of data mining experience, also provides actualtested models of specific data mining questions for marketing,sales, customer service and retention, and risk management. ACD-ROM, sold separately, provides these models for reader use.
"Olivia Parr Rud does a remarkable job of weaving together manytopics in a strategic way. As 'quants,' we're fascinated with dataand fact-based decision-making. But success only comes when youconsider the human factor, especially effective communications.Making topics like evolutionary biology, complexity science, andsystems thinking relevant for business success is a unique andcompelling view. As Max Frisch said, 'We hired workers and humanbeings came instead.'"
—Anne Milley, Senior Director, Technology ProductMarketing, SAS
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—Ron Powell, Editorial Director, Business IntelligenceNetwork
Transform challenges into opportunities with emergingBusiness Intelligence technologies
Written by an expert in data mining and statistical analysis,this valuable resource unveils the connection between the increaseduse of BI and the need for new, proven theories and models in BI,as well as the guidance to implement them successfully in yourorganization.
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