Ebooks

A New York Times, Los Angeles Times, USA Today, and IndieBound bestseller that Fortune says is a must-read for any entrepreneur!

The dynamic, game-changing guide to finding success and fearlessly outsmarting the system.

Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn’t always lead to fulfillment. In fact, according to Gallup research, nearly 90 percent of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms?

You hustle.

The secret lies in making manageable tweaks and placing small bets on pursuits that propel you from who you are today to the person you’re destined to become.

In Hustle, Neil Patel, Patrick Vlaskovits, and Jonas Koffler—three of the nation’s top entrepreneurs and consultants—have teamed up to teach you how to look at work and life through a new lens—one based on discovering projects you enjoy and the people and opportunities that support your talents, growth, income, and happiness.

The authors reveal their groundbreaking three-part framework of Heart, Head, and Habits. Along the way, you will learn to redefine hustle as the optimal path to success using powerful, often counterintuitive, advice, including:
• Why you must own your dreams, not rent dreams from others
• Ways to create your own luck and “POP”
• How to betray yourself to stay true to yourself—and develop your potential
• The four major career hustles and the path that's best for you

More than just an inspirational career guide, Hustle aims to fundamentally transform the way you work and live, and give yourself permission to thrive in today’s uncertain world.
Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur

The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.

The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to:

Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks

The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur

The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.

The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to:

Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks

The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

 El emprendedor lean ofrece nuevas ideas, herramientas y actividades para ayudar a las empresas a crecer en entornos de máxima incertidumbre en los que ya no sirven las técnicas de gestión tradicional basadas en la predicción y la planificación.

Siguiendo los principios del pensamiento lean clásico, Brant Cooper y Patrick Vlaskovits se centran en tres focos de atención principales: cómo interactuar con los clientes, cómo llevar a cabo experimentos y cómo utilizar los datos para obtener resultados positivos en cualquier iniciativa empresarial incierta, consiguiendo eliminar el desperdicio. Logran así un triple objetivo:

 

·      Describir por qué nuestra economía está preparada para una nueva ola de emprendimiento mediante el uso de nuevos métodos de innovación disruptiva.

·      Proporcionar ejemplos del mundo real de cómo los emprendedores están creando nuevos mercados y transformando otros.

·      Enseñar cómo se puede comenzar a crear valor.

 

Para ello introducen, entre otras cosas, el proceso de descubrimiento del flujo de valor, que ayuda a las empresas a realizar hipótesis sobre lo que deben hacer para crear valor, incluyendo el desarrollo de producto, el marketing y las ventas.

 

 

«Si eres un emprendedor, este es un libro de lectura obligatoria para iniciar tu aventura startup»

Brad Feld, cofundador de TechStars

 

«Este libro fascinante muestra que, en la intersección entre la disrupción y el pensamiento de las empresas lean, existe un nuevo mundo: la emprendeduría lean»

Paul Kedrosky, creador de Infectious Greed (en el top 25 de blogs financieros según la revista Time)

 

Neil Patel, Patrick Vlaskovits şi Jonas Koffler, trei antreprenori şi consultanţi de succes din Statele Unite, au scris această carte pentru a ne învăţa cum să privim munca şi viaţa dintr-o nouă perspectivă, una bazată pe găsirea unor proiecte care să ne aducă satisfacţii, pe descoperirea de oameni şi oportunităţi ce pot genera un plus de creativitate, venituri mai mari şi o stare generală de fericire.

 

În această lucrare, organizată în trei părţi – INIMA, MINTEA, OBICEIURILE –, autorii ne prezintă o metodă revoluţionară, care ne va ajuta să învăţăm cum să ne redefinim obiectivele pentru a găsi calea optimă spre succes, folosind câteva sfaturi eficiente, de multe ori contraintuitive, care ne vor învăţa:

• De ce trebuie să avem propriile visuri, nu să le împrumutăm de la alţii

• O serie de modalităţi pentru a obţine propriul succes, precum şi Portofoliul de Oportunităţi Personale (POP)

• Cum să fim sinceri cu noi înşine – şi în felul acesta să ne atingem adevăratul potenţial

• Cele patru mari constrângeri ale carierei şi cum să găsim calea de a deveni cei mai buni

 

„O carte obligatorie pentru oricine este dispus să-şi asume riscuri şi să-şi creeze succesul în propriii termeni.”

RANA FLORIDA,

autoarea bestsellerului Upgrade şi CEO al Creative Class Group

 

„Pentru a reuşi, mai presus de orice, respectă-te pe tine şi talentele pe care le ai. Arată-le ce poţi! este manifestul potrivit pentru a face exact acest lucru.”

JORDAN HARBINGER, gazda blogului The Art of Charm

 

„Iată o carte importantă care vă va arăta cum să construiţi o punte între potenţialul pe care-1 aveţi şi oportunităţile care vă aşteaptă – dacă alegeţi să le urmaţi.”

BERNADETTE JIWA, autoarea bestsellerurilor Meaningful şi Difference

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