Ebooks

The first edition of this book was released under digital format (eBook) in 2014. In 2015, a second edition of the eBook was released, containing, besides minor changes here and there, two important additions: Chapter VII about “the Japanese Consumer Mindset” and Chapter XI about “3 Keys for Success in Japan”. In 2017, the third edition is being released with a new Table of Contents and a revision of Chapter XI, becoming “5 Keys for Success in Japan”.



This book is targeted at business executives of companies:
• approaching the Japanese Market,
• reviewing their options in terms of Japan Entry Strategy,
• already exporting to Japan (Indirect Sales) or,
• already established and doing business in Japan (Direct Sales).


In this book, we show:
• That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies.
• That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.
• How to market your products or services in Japan (B2C and B2B Marketing Guidelines).
• Which Entry Strategies are available to foreign companies to choose from and guidelines for selection.


Keywords: Japan, Japon, Economie du Japon, Japanese Economy, Commercer avec le Japon, Doing Business with Japan, Commercer au Japon, Doing Business in Japan, Faire des Affaires au Japon, Marketing in Japan, Japan B2B Sales, Japan B2C Sales, Selling in Japan, Vendre au Japon, Exporter vers le Japon, Export to Japan, S'implanter au Japon, Set up an office in Japan, Japan Entry Strategies, Trade with Japan, Doing Business with the Japanese, Faire des Affaires avec les Japonais, Japan Cross-cultural Management, les Japonais, the Japanese

Cross-cultural misunderstandings frequently appear in situations where Westerners interact with people from the Far East, in particular with the Japanese. As a Japan Business Consultant, I have witnessed many business cases, situations or events, where understanding the basics of Japanese business etiquette and Japan cross-cultural management would have helped a lot.

This book, filled with concrete advice and illustrations of what to do and what not to do, aims at giving foreign business executives the necessary background and “toolkit” for succeeding in their “Japan cross-cultural adventure”. After all, for curious and outward looking minds, this really could be fun!

It is specifically targeted at:
•Non-Japanese business executives working for Japanese companies, either in Japan or abroad (in branches or subsidiaries established outside Japan).
•Non-Japanese business executives approaching or dealing with the Japanese Market.
•Non-Japanese business executives or foreign expatriates working for foreign companies established in Japan.
•Anyone with a real interest in communicating and interacting better with the Japanese in general.

The reader equipped with all the tools and tips I have developed in this book should definitely “perform better” when confronted with a Japanese prospect, potential business partner or “boss”. Being well prepared for future Japan-related business opportunities is of the most importance now that an EPA in principle (Economic Partnership Agreement) has been concluded between the EU and Japan!
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