In today’s global reality of ever-changing cultural values, any organization must move proactively and aggressively into customizing its international operation. If it doesn’t modify the organization’s structure and processes to stay aligned with cultural values, norms and trends occurring in the global expansion environment, the consequences can be disastrous! Redesigning an operational model for global success is easy. Redesigning it the right way is a lot more challenging! It takes the application of thoughtful research, creative thinking, and intelligent analysis. Additionally, it takes a flexible and global mind-set. You must throw away all false beliefs, biases, prejudices, or assumptions that you and your organization possess—finding and strategically planning on a foundation of realistic and measurable knowledge. All the information you need is readily available; it’s just a matter of locating, linking, and trending the data for future success. This outstanding book—written by two of the world’s most renowned writers, speakers, and organizational advisors—breaks it all down for you; giving you and your organization the ability to succeed today, and the power to predict cultural trends for tomorrow, in the global environment!