A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.
Mainwaring explores the societal contexts of those who suffer poor mental health, and in particular the relational dynamics of how identity, agency, and dialogue are negotiated in personal encounters. This work seeks to serve as an experiment, such that interested readers might better understand the dynamics of relational power that pervade encounters with persons with poor mental health.
Features:Foucauldian analysis of the relational dynamics of poor mental health used to re-imagine hegemonic relational dynamics Close readings of encounters between individual characters to evaluate how mutuality operates in those encounters Study of mutuality as it has emerged in mental health literature, feminist theologies, and theologies of disability