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Business Intelligence Strategy and Big Data Analytics is written for business leaders, managers, and analysts - people who are involved with advancing the use of BI at their companies or who need to better understand what BI is and how it can be used to improve profitability. It is written from a general management perspective, and it draws on observations at 12 companies whose annual revenues range between $500 million and $20 billion. Over the past 15 years, my company has formulated vendor-neutral business-focused BI strategies and program execution plans in collaboration with manufacturers, distributors, retailers, logistics companies, insurers, investment companies, credit unions, and utilities, among others. It is through these experiences that we have validated business-driven BI strategy formulation methods and identified common enterprise BI program execution challenges.

In recent years, terms like “big data” and “big data analytics” have been introduced into the business and technical lexicon. Upon close examination, the newer terminology is about the same thing that BI has always been about: analyzing the vast amounts of data that companies generate and/or purchase in the course of business as a means of improving profitability and competitiveness. Accordingly, we will use the terms BI and business intelligence throughout the book, and we will discuss the newer concepts like big data as appropriate. More broadly, the goal of this book is to share methods and observations that will help companies achieve BI success and thereby increase revenues, reduce costs, or both.

Provides ideas for improving the business performance of one’s company or business functionsEmphasizes proven, practical, step-by-step methods that readers can readily apply in their companiesIncludes exercises and case studies with road-tested advice about formulating BI strategies and program plans
"Dr. Death" Steve Williams was given a second chance. In the prime of his life, Steve was diagnosed with T-4 throat cancer. With God by his side, Steve overcame all odds and survived this deadly disease. Now, Steve is committed to giving his testimony to the people from the wrestling ring. As an athlete, Steve has "done it all." In 1978, he graduated from Lakewood High in Colorado. Recruited heavily by many major colleges, the star athlete eventually accepted an athletic scholarship to the University of Oklahoma. Steve is one of very few legitimate wrestlers to make the transition from the amateur ranks to the professional wrestling ring. While at the University of Oklahoma, he was a two-time Big Eight free-style wrestling champion. As a collegiate football player, he was also a two-time Big Eight champion. Under legendary coach Barry Switzer, Steve went to three major Orange Bowls, the Sun Bowl, and the Fiesta Bowl. He also played professional football as a defensive nose guard for the New Jersey Generals in the United States Football League (USFL). Because of his amateur wrestling background, Steve was generally regarded as one of the most dangerous "shooters" in the business. This tough reputation earned him the nickname "Dr. Death." For the past 20-plus years, he has worked for all major wrestling promotions throughout the world, including World Wrestling Entertainment (WWE). Steve has held numerous titles and received a plethora of accolades during his career. In 1985, he was named Most Improved Wrestler and First Runner-Up, Tag Team of the Year (with Ted DiBiase). One year later, he defeated the One Man Gang at the 21:43 mark in Houston, Texas, to become the winner of the $50,000 Pro Wrestling Illustrated/UWF Challenge Cup Tournament. In 1991, Steve and his partner, Terry Gordy, became the first American tag team to win All Japan's annual tag-team tournament in consecutive years. Most recently, in 2003, Steve won the NWA Heavyweight title from Terry Taylor in China. Steve is also an Asian wrestling icon, for he is the only American who has ever worked for two major companies at the same time in Japan--New Japan and All Japan.

Skyhorse Publishing, along with our Arcade, Good Books, Sports Publishing, and Yucca imprints, is proud to publish a broad range of biographies, autobiographies, and memoirs. Our list includes biographies on well-known historical figures like Benjamin Franklin, Nelson Mandela, and Alexander Graham Bell, as well as villains from history, such as Heinrich Himmler, John Wayne Gacy, and O. J. Simpson. We have also published survivor stories of World War II, memoirs about overcoming adversity, first-hand tales of adventure, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.
The Profit Impact of Business Intelligence presents an A-to-Z approach for getting the most business intelligence (BI) from a company's data assets or data warehouse.

BI is not just a technology or methodology, it is a powerful new management approach that – when done right – can deliver knowledge, efficiency, better decisions, and profit to almost any organization that uses it. When BI first came on the scene, it promised a lot but often failed to deliver.

The missing element was the business-centric focus explained in this book. It shows how you can achieve the promise of BI by connecting it to your organization’s strategic goals, culture, and strengths while correcting your BI weaknesses. It provides a practical, process-oriented guide to achieve the full promise of BI; shows how world-class companies used BI to become leaders in their industries; helps senior business and IT executives understand the strategic impact of BI and how they can ensure a strong payoff from their BI investments; and identifies the most common mistakes organizations make in implementing BI.

The book also includes a helpful glossary of BI terms; a BI readiness assessment for your organization; and Web links and extensive references for more information.

A practical, process-oriented book that will help organizations realize the promise of BIWritten by Nancy and Steve Williams, veteran consultants and instructors with hands-on, "in the trenches" experience in government and corporate business intelligence applicationsWill help senior business and IT executives understand the strategic impact of BI and how they can help ensure a strong payoff on BI investments
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