The authors are all specialists on their subjects, and in addition to analyzing Japan's pop culture they give the reader a direct taste through the presentation of story plots, character profiles, song lyrics, manga (comics) samples, photographs and other visuals, as well as the thoughts and words of Japan pop's artists, creators and fans. The book features 32 pages of manga plus 50 additional photos, illustrations, and shorter comic samples.
In Global Goes Local, international scholars from a variety of disciplinary perspectives examine different forms of popular culture in Asia. Covering topics from pop music in Korea to TV commercials in Malaysia, this collection shows how imported cultural forms can be invested with fresh meaning and transformed by local artists to result in new forms of assertion and resistance that also meet the needs of their particular audiences.
Global Goes Local addresses significant questions being considered by scholars of popular culture and offers case studies of how culture suffers, survives, or prospers in Asian communities in an age of global communication.