New Arrivals in Business & Investing

Sage Instant Accounts For Dummies: Edition 2

Jane E. Kelly

Get to grips with Sage Instant Accounts in simple steps.

This comprehensive guide walks you through every aspect of setting up and using Sage Instant Accounts, from downloading and installing the software to customizing it to your needs. Packed with handy step–by–step instructions (and fully illustrated with screenshots), this book is the easiest way to get the most from Sage Instant Accounts and take control of your business finances.

Learn to:

  • Keep track of money in and out and easily view your cash position
  • Produce reports on your business performance and profitability
  • Store customer information and easily generate quotes, invoices and remittances
  • Record and accurately manage your VAT - and submit your VAT return to HMRC online
  • Prepare for business audits and your financial year-end

Stronger in the Broken Places: Nine Lessons for Turning Crisis into Triumph

James Lee Witt
From the former director of the Federal Emergency Management Agency, how to manage your business in the face of challenge, change, and potential disaster

For James Lee Witt, the man who rebuilt America's emergency response system, the most inspiring and effective lessons-about responsibility, team building, planning, and taking action-have guided real-life heroes through extraordinary situations. These lessons can be applied to business to guide you through the pressures you face each week-or once in a career or a lifetime.

Whether describing earthquake preparation in California, moving a Missouri town out of a floodplain, or shoring up walls and spirits after the Oklahoma City bombing, Witt captures the moments when leaders step forward, how they motivate others, and what they need to triumph over adversity. Witt's home-spun wisdom teaches us to "Tear Down the Stovepipes" to build effective teamwork by thinking horizontally, not vertically; to find energizing people who improve morale, whether a V.P.'s secretary or a key client, since "A Lightning Rod Works Both Ways"; and to establish systems for capturing what happens-what goes right and what goes wrong-to ensure that every challenge leaves you "Stronger in the Broken Places."

To bring home the ten lessons in this inspiring and useful book, Witt shares examples and strategies from corporations-from Malden Mills and Intel to Swissair and Kmart-who have overcome crisis by applying the same principles to their business every day.

The Young Entrepreneur's Guide to Starting and Running a Business: Turn Your Ideas into Money!

Steve Mariotti
Through stories of young entrepreneurs who have started businesses, this book illustrates how to turn hobbies, skills, and interests into profit-making ventures. Mariotti describes the characteristics of the successful entrepreneur and covers the nuts and bolts of getting a business up, running and successful.

Social Insecurity: 401(k)s and the Retirement Crisis

James W. Russell
How 401(k)s have gutted retirement security, from charging exorbitant hidden fees to failing to replace the income of traditional pensions
 
A retirement crisis is looming. In 2008, as the 401(k) fallout rippled across the country, horrified holders watched 25 percent of their funds evaporate overnight. Average 401(k) balances for those approaching retirement are too small to generate more than $4,000 in annual retirement income, and experts predict that nearly half of middle-class workers will be poor or near poor in retirement. But, long before the recession, signs were mounting that few people would ever be able to accumulate enough wealth on their own to ensure financial security later in life. This hasn’t always been the case.

Each generation of workers since the nineteenth century has had more retirement security than the previous generation. That is, until 1981, when shaky 401(k) plans began replacing traditional pensions. For the last thirty years, we’ve been advised that the best way to build one’s nest egg is to heavily invest in 401(k)-type programs, even though such plans were originally designed to be a supplement to rather than the basis for retirement.

This financial experiment, promoted by neoliberals and aggressively peddled by Wall Street, has now come full circle, with tens of millions of Americans discovering that they would have been better off under traditional pension plans long since replaced. As James W. Russell explains, this do-it-yourself retirement system—in which individuals with modest incomes are expected to invest large sums of capital in order to reap the same rewards as high-end money managers—isn’t working.

Social Insecurity tells the story of a massive and international retirement robbery—a substantial transfer of wealth from everyday workers to Wall Street financiers via tremendously costly hidden fees. Russell traces what amounts to a perfect swindle from its ideological origins at Milton Friedman’s infamous Chicago School, to its implementation in Chile under Pinochet’s dictatorship, to its adoption in America through Reaganomics. Enraging yet hopeful, he offers concrete ideas on how individuals and society can arrest this downward spiral.  


From the Hardcover edition.

The Hotel: A Week in the Life of the Plaza

Sonny Kleinfield
Sonny Kleinfield gives readers a glimpse of luxury, exploring the goings-on of New York’s Plaza Hotel

Considered the world’s finest luxury hotel upon opening its doors in 1907, the Plaza has hosted kings and queens, tycoons, legends of culture, and world leaders. In The Hotel, Sonny Kleinfield dives into the world of luxury accommodation, focusing not on the A-list guests but the thirteen hundred–plus employees who tote luggage, change light bulbs, and clean rooms. The fine detail that goes into running the legendary Plaza emerges, as does the juicy hotel lore of crime, suicide, cons, and drunken mayhem from decades in business.

In this behind-the-scenes account, award-winning reporter Kleinfield takes readers through a typical week at the Plaza, showing exactly what goes on behind the front desk of one of the grandes dames of hospitality. From the managers to the maids, The Hotel is a revealing tour of the backstages of luxury living.

Saving Community Journalism: The Path to Profitability

Penelope Muse Abernathy
America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.

Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

Mistakes I Made at Work: 25 Influential Women Reflect on What They Got Out of Getting It Wrong

Jessica Bacal
High-achieving women share their worst mistakes at work—and how learning from them paved the way to success.

Named by Fast Company as a "Top 10 Book You Need to Read This Year"

In Mistakes I Made at Work, a Publishers Weekly Top 10 Business Book for Spring 2014, Jessica Bacal interviews twenty-five successful women about their toughest on-the-job moments. These innovators across a variety of fields – from the arts to finance to tech – reveal that they’re more thoughtful, purposeful and assertive as leaders because they learned from their mistakes, not because they never made any. Interviewees include:

Cheryl Strayed, bestselling author of Wild Anna Holmes, founding editor of Jezebel.com Kim Gordon, founding member of the band Sonic Youth Joanna Barsch, Director Emeritus of McKinsey & Company Carol Dweck, Stanford psychology professor Ruth Ozeki, New York Times bestselling author of Tale for the Time Being And many more Ideal for millenials just starting their careers, for women seeking to advance at work, or for anyone grappling with issues of perfectionism, Mistakes I Made at Work features fascinating and surprising anecdotes, as well as tips for readers.


The Traders

Sonny Kleinfield
An inside look at the high-stakes trading floors of major financial exchanges and the men and women who hold the chips

Sonny Kleinfield spent months with individual traders on five of America’s biggest financial exchanges. The investors he followed are the ultimate gamblers, trading only for themselves, not for clients, and sometimes going “all in” on stocks, options, and, ultimately, their own futures. These mavericks display a unique intensity and a savage brand of competitiveness. Acclaimed reporter Kleinfield gets inside their minds and worlds, showing what drives them to a stressful, high-stakes profession.

From the trading floors of the New York Stock Exchange, Chicago Board of Trade, Chicago Mercantile Exchange, Commodity Exchange Center, and American Stock Exchange, Kleinfield delivers a riveting portrait of a dying breed of go-for-broke entrepreneurs. Readers feel the frenzied excitement of the brokers and traders, and gain access to a risky, adrenaline-charged world where fortunes come and go in a single moment.

Trading Economics: A Guide to the Use of Economic Statistics for Traders & Practitioners + Website

Trevor Williams
A practical guide to understanding how key economic and market statistics drive financial market trends

The recent global financial crisis stressed the need for economists who understand how key economic and market statistics drive financial market trends and how to mitigate the risks for businesses that those trends affect. Trading Economics provides guidance for navigating key market figures in a convenient and practical format. Emphasizing the link between economic data and market movements, this book analyzes surveys, economic growth statistics, inflation, labor markets, international trade, monetary and fiscal indicators, and their relevance in financial markets. It bypasses complex terminology to offer a hands-on, accessible introduction to financial statistics and how to profit from them.

  • Offers clear illustrations and an easy-to-read layout to teach you how to trade profitably in financial markets and minimizes risk for your business
  • Written Trevor Williams and Victoria Turton, authoritative public figures with experience working on the New York Stock Exchange
  • Includes a website featuring a blog and new surveys as they develop accompanies the book

Complete with worked examples and updated information, Trading Economics is an essential, comprehensive guide to understanding every aspect of financial market trends and how to navigate them to your advantage.

Beauty Queen: Inside the Reign of Avon's Andrea Jung

Deborrah Himsel
Andrea  Jung, the glamorous former  head of Avon, was arguably the world’s  most charismatic and effective CEO, credited with the astonishing turnaround  of the venerable brand. Avon’s  board was filled with tough-minded, successful CEOs and other high achievers, but when Jung walked into a room wearing her Chanel suit, custom- blended lipstick  and signature pearls, every head  turned  and she had them eating out of her hand. She seemed incapable of making a wrong move, until, amid declining sales, an investigation by the SEC, and a brand in crisis she stepped down in late 2012. In Beauty Queen, former Avon VP Deborrah Himsel uses Jung’s story as a case study for two timeless leadership questions: What  makes great leaders great? And what makes them fail? She explores both Jung’s early years of success as well as the combination  of missteps that led to her downfall, including her failure to nurture  Avon’s  direct selling channel, the erosion of trust that occurred as a result of frequent decision reversals, and her ignorance of operational details, including  how her people secured a license to conduct door-to-door  sales in China, that led to a federal investigation. Through  interviews with other CEOs, Avon executives past and present, and leadership experts, she explores the unique challenges Jung faced as a female Fortune 500 CEO; the thin line between pride and hubris; and the danger of the so-called “halo effect” in our high-stakes times.

FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation

Dan Ward

Why do some projects deliver under budget and ahead of schedule, while others cost more and take longer than expected? More important, which products work better: the quick and thrifty or the slow and expensive?

In a story-filled blend of quirky pop culture and practical engineering insight, Dan Ward's F.I.R.E. answers those questions and more. Ward's extensive research and firsthand experience show how the world's top technologists consistently deliver best-in-class results on shoestring budgets and cannonball schedules, and using skeleton crews.

This remarkable book will make you laugh, make you think, and equip you to leverage the power of constraints. Discover the secrets of F.I.R.E. and learn how to:

Build strategies for speed that enhance accountability and ensure your products are well aligned with the market's needs.

Design your organizations, products, and processes with thrift in mind, solving problems with intellectual capital, not financial capital.

Unleash the power of small budgets and small teams, using short schedules, short meetings, and short documents.

Streamline your designs and cut through unnecessary, unproductive layers of bureaucracy.

But this is not just a book about how to win. With unflinching candor, Ward shows how the F.I.R.E. method, even when followed wisely and well, can result in a flop. Taking a deep look at several negative outcomes, he shows how to make failures optimal rather than epic.

F.I.R.E. provides strategic concepts for leaders, decision-making principles for managers, and practical tools for people working on anything from spacecraft and fighter jets to websites and children's toys. Technology professionals and curious amateurs alike will come away with a deeper understanding of effective product design. Plus, there's a funny story about a dishwasher that just may change the way you buy major appliances.

Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom

Matt Tenney

This three-part book begins with Matt’s story of going from selfish to servant while on his journey from prisoner to monk to social entrepreneur. The book shows leaders the connection between superior long-term results and serving their people and community. Matt Tenney cites numerous business case studies and research that demonstrate how servant leadership results in attracting top talent, increased employee engagement, and lower turnover, as well as a more innovative culture, better customer service, and a better ROI on marketing efforts. Serve to Be Great offers practical, actionable guidance on becoming an extraordinary leader who is devoted to serving and inspiring greatness others.

In keeping with the spirit in which Serve to Be Great was written, all author proceeds from the sale of the book will be donated to charity.

Reinventing Communication: How to Design, Lead and Manage High Performing Projects

Mr Mark Phillips
In his ground-breaking book, Mark Phillips shows how even the most mature organizations can fail to deliver successful projects - and worse, how this can lead to an organization's demise. With clear examples, Mark reveals the underlying principals at work and introduces a revolutionary new technique for harnessing the power of communication to ensure long term success. For organizations of all sizes, this book changes the way we think about management and leadership.

Reinventing Communication is about creating the conditions for performance and attaining long term success. Whether a start-up, a global enterprise or a government agency, this book will show you how to deliver ambitious achievements by getting communication right. It is a book no manager, leader or innovator should be without.

A Field Guide for Organisation Development: Taking Theory into Practice

Mr Ed Griffin
Through contributions from leading organisation development practitioners with unparalleled experience, A Field Guide for Organisation Development answers four questions: What is OD and why does it matter? Where does OD fit and who does it? How do you actually do OD? How do you know if it's worked and prove the benefit?

This book provides a bridge between the theory and history of OD and the actual work of those practicing it in the field. It is as comprehensive a resource to support the practice of Organisation Development as can be found anywhere.

Central Banking after the Great Recession: Lessons Learned, Challenges Ahead

David Wessel

The global financial crisis is largely behind us, but it left challenges it posed to the stability of the world's financial system, to the well-being of families all over the globe and to the academic consensus on the way the economy works. To describe those challenges and the lessons learned, the Hutchins Center on Fiscal and Monetary Policy at the Brookings Institution turned to front-line policymakers and some of their most prominent critics. This volume provides the papers the Hutchins Center commissioned–on unconventional monetary policy, on financial regulation, on the impact of the crisis on the independence of the Fed–and transcripts of a lively discussion of those issues. It also includes an interview with Ben Bernanke, then in his final weeks at Fed chairman, by Liaquat Ahamed, author of the Pultizer-Prize winning Lords of Finance.

Boards Under Crisis: Board action under pressure

Alberto Lavin Fernandez

An innovative, research-based review of how boards make decisions during crises – designed to offer insight and accessible theories for invested senior management facing crises situations. This book gathers recent and historical research on boardroom decision making from the field and business literature to review crises, TMT and decision making.

Territorial Development and Action Research: Innovation Through Dialogue

Mr James Karlsen
Territorial Development and Action Research examines the role of action research within fields such as territorial development, and innovation.

Based on their own experience of territorial development processes from the inside-out, James Karlsen and Miren Larrea argue that filling the gap regarding social relations in the innovation process means researchers can engage in the processes taking place in the territory, thereby revealing how to make things work.

This book will help researchers face the pressure to play a useful role in the development of their host regions. It will help policy makers continuously learn and redefine policy approaches and bring about collaboration through networks, programs and projects where researchers and practitioners in regional, local and urban development work together to construct territorial development.

People, Planet and Profit: Socio-Economic Perspectives of CSR

Mr Samuel O Idowu
Many studies examine the relationship between good governance within corporations and socially responsible behaviour. In People, Planet and Profit the emphasis is on what corporations take from and give back to their stakeholders when apparently behaving in a corporately responsible fashion.

Stakeholders, including employees, customers, host communities, governments and NGOs have diverse interests and expectations of CSR. This gives rise to questions about what constitutes CSR and its benefits to today’s recipients and providers.

This book provides thoughtful answers to these questions and assesses the outcomes of corporate activities both in developed and developing countries and regions, in terms of economic progress and social and political advancement.

The Coal Nation: Histories, Ecologies and Politics of Coal in India

Dr Kuntala Lahiri-Dutt
The Coal Nation explores the complex history of coal in India; from its colonial legacies to contemporary cultural and social impacts of mining; land ownership and moral resource rights; protective legislation for coal as well as for the indigenous and local communities; the question of legality, illegitimacy and illicit mining and of social justice. Presenting cutting-edge multidisciplinary social science research on coal and mining in India, The Coal Nation initiates a productive dialogue amongst academics and between them and activists.

Managing Innovation Adoption: From Innovation to Implementation

Dr Majharul Talukder
When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential.

Despite much research on adoption of innovation by an organization, very little is known about its acceptance by individuals within it. Managing Innovation Adoption addresses this by presenting a new theoretical framework. The data collected proves that Dr Talukder’s enhanced model, based on the theory of reasoned action (TRA), the technology acceptance model (TAM) and other conceptual frameworks, will assist a broader understanding of how people adopt innovations.

As well as contributing to academic knowledge, the author’s discoveries have practical implications for organizations, managers, administrators and employees.

Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom

Matt Tenney

This three-part book begins with Matt’s story of going from selfish to servant while on his journey from prisoner to monk to social entrepreneur. The book shows leaders the connection between superior long-term results and serving their people and community. Matt Tenney cites numerous business case studies and research that demonstrate how servant leadership results in attracting top talent, increased employee engagement, and lower turnover, as well as a more innovative culture, better customer service, and a better ROI on marketing efforts. Serve to Be Great offers practical, actionable guidance on becoming an extraordinary leader who is devoted to serving and inspiring greatness others.

In keeping with the spirit in which Serve to Be Great was written, all author proceeds from the sale of the book will be donated to charity.

Gower Handbook of Project Management

Professor J Rodney Turner
Over five editions, Gower Handbook of Project Management has become the definitive desk reference for project management practitioners. The Handbook gives an introduction to, and overview of, the essential knowledge required for managing projects. The selected team of contributors includes many of the most experienced and highly regarded international writers and practitioners.

The Fifth Edition has been substantially restructured. All but two of the authors are new, reflecting the fast changing and emerging perspectives on projects and their management.

The discrete nature of each chapter makes this Handbook a wonderful source of advice and background theory that is easy to consult. Gower Handbook of Project Management is an encyclopaedia for the discipline and profession of project management; a bible for project clients, contractors and students.

Travel and Imagination

Dr Emma Waterton
Bringing together geographers, sociologists, cultural researchers, philosophers, anthropologists, visual researchers, archaeologists, heritage researchers, literary scholars and creative writers, this edited collection explores the socio-cultural phenomenon of imagination and travel. The volume reflects upon imagination in the context of many forms of physical and non-physical travel, inviting scholars to explore this fascinating, yet complex, area of inquiry in all of its wonderful colour, slipperiness, mystery and intrigue. The book intends to provide a catalyst for thinking, discussion, research and writing, with the vision of generating a cannon of scholarship on travel and the imagination that is currently absent from the literature.

Validating Strategies: Linking Projects and Results to Uses and Benefits

Mr Phil Driver
Validating Strategies guides organisations to develop, validate and implement their strategies. Instead of failed strategies and endless projects that don’t deliver, OpenStrategies provides a straightforward, implementable methodology which creates strategies and projects that everyone in the organisation can understand and validate with evidence. This validation provides confidence for strategic decision-making.

The model at the heart of this book: Organisations run Projects that produce Results and enable people to Use them to create Benefits, is intuitive and provides a succinct approach to project and programme management that guides organisations to create, validate and implement strategies.

Phil Driver brings together the worlds of strategy and project management so as to combine effectiveness (doing the right things) with efficiency (doing things right).

Top Selling in Business & Investing

Freakonomics Rev Ed: (and Other Riddles of Modern Life)

Steven D. Levitt

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime?

These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head.

Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They usually begin with a mountain of data and a simple question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.

Through forceful storytelling and wry insight, Levitt and Dubner show that economics is, at root, the study of incentives—how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of . . . well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Klu Klux Klan.

What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, and—if the right questions are asked—is even more intriguing than we think. All it takes is a new way of looking.

Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.

Bonus material added to the revised and expanded 2006 edition

  • The original New York Times Magazine article about Steven D. Levitt by Stephen J. Dubner, which led to the creation of this book.
  • Seven “Freakonomics” columns written for the New York Times Magazine, published between August 2005 and April 2006.
  • Selected entries from the Freakonomics blog, posted between April 2005 and May 2006 at http://www.freakonomics.com/blog/.

Flash Boys: A Wall Street Revolt

Michael Lewis

Four years after his #1 bestseller The Big Short, Michael Lewis returns to Wall Street to report on a high-tech predator stalking the equity markets.

Flash Boys is about a small group of Wall Street guys who figure out that the U.S. stock market has been rigged for the benefit of insiders and that, post–financial crisis, the markets have become not more free but less, and more controlled by the big Wall Street banks. Working at different firms, they come to this realization separately; but after they discover one another, the flash boys band together and set out to reform the financial markets. This they do by creating an exchange in which high-frequency trading—source of the most intractable problems—will have no advantage whatsoever.

The characters in Flash Boys are fabulous, each completely different from what you think of when you think “Wall Street guy.” Several have walked away from jobs in the financial sector that paid them millions of dollars a year. From their new vantage point they investigate the big banks, the world’s stock exchanges, and high-frequency trading firms as they have never been investigated, and expose the many strange new ways that Wall Street generates profits.

The light that Lewis shines into the darkest corners of the financial world may not be good for your blood pressure, because if you have any contact with the market, even a retirement account, this story is happening to you. But in the end, Flash Boys is an uplifting read. Here are people who have somehow preserved a moral sense in an environment where you don’t get paid for that; they have perceived an institutionalized injustice and are willing to go to war to fix it.

Getting More: How You Can Negotiate to Succeed in Work and Life

Stuart Diamond
This new model of human interaction has been chosen by Google to train the entire company worldwide (30,000 employees), is the #1 book for your career chosen by The Wall Street Journal’s website, and is labeled “phenomenal” by Lawyers’ Weekly and “brilliant” by Liza Oz of the Oprah network.
 
Based on more than 20 years of research and practice among 30,000 people in 45 countries, Getting More concludes that finding and valuing the other party’s emotions and perceptions creates far more value than the conventional wisdom of power and logic. It is intended to provide better agreements for everyone no matter what they negotiate – from jobs to kids to billion dollar deals to shopping.
 
The book, a New York Times bestseller and #1 Wall Street Journal business best seller, is based on Professor Stuart Diamond’s award-winning course at the Wharton Business School, where the course has been the most popular over 13 years. It challenges the conventional wisdom on every page, from “win-win” to BATNA to rationality to the use of power. Companies have made billions of dollars so far using his new model and parents have gotten their 4-year-olds to willingly brush their teeth and go to bed.
 
Prof. Diamond draws from his experience as a Pulitzer Prize winning journalist at The New York Times, Harvard-trained attorney, Wharton MBA, U.N. Consultant in many countries and manager and executive in many sectors, including technology, agriculture, medical services, finance, energy and aviation. “The ROI from reading Getting More will make it the best investment you make this year,” says Rhys Dekle, the business development head of the Microsoft Games division, which produces X-Box. He added that the book was his team’s best investment of the year too. The model was also used to quickly solve the 2008 Hollywood Writer’s Strike.
 
The advice is addressed through the insightful stories of more than 400 people who have used Prof. Diamond’s tools with great success: A 20% savings on an item already on sale. An extra $300 million profit in a business. A woman from India getting out of her own arranged marriage. Better relationships with the family, including teenagers. Raises at work. Better jobs. Dealing with emotional situations. Meeting one’s goals. Finding better things to trade. Solving cultural and political problems, sports conflicts, and ordinary arguments.
 
The book is intended to be used in any situation. The most common response is “life changing”, beginning on page one. “The most inspirational book I have read this year” said David Simon, an attorney in San Francisco, CA. “This book can change the world,” says Craig Silverman, Investment Advisor, Long Island, NY

Capital in the Twenty-First Century

Thomas Piketty
The main driver of inequality--returns on capital that exceed the rate of economic growth--is again threatening to generate extreme discontent and undermine democratic values. Thomas Piketty's findings in this ambitious, original, rigorous work will transform debate and set the agenda for the next generation of thought about wealth and inequality.

The Confidence Code: The Science and Art of Self-Assurance---What Women Should Know

Katty Kay

Confidence. We want it. We need it. But it can be maddeningly enigmatic and out of reach. The authors of the New York Times bestseller Womenomics deconstruct this essential, elusive, and misunderstood quality and offer a blueprint for bringing more of it into our lives.

Is confidence hardwired into the DNA of a lucky few—or can anyone learn it? Is it best expressed by bravado, or is there another way to show confidence? Which is more important: confidence or competence? Why do so many women, even the most successful, struggle with feelings of self-doubt? Is there a secret to channeling our inner confidence?

In The Confidence Code, journalists Katty Kay and Claire Shipman travel to the frontiers of neuroscience on a hunt for the confidence gene and reveal surprising new research on its roots in our brains. They visit the world's leading psychologists who explain how we can all chose to become more confident simply by taking action and courting risk, and how those actions change our physical wiring. They interview women leaders from the worlds of politics, sports, the military, and the arts to learn how they have tapped into this elemental resource. They examine how a lack of confidence impacts our leadership, success, and fulfillment.

Ultimately, they argue, while confidence is partly influenced by genetics, it is not a fixed psychological state. That's the good news. You won't discover it by thinking positive thoughts or by telling yourself (or your children) that you are perfect as you are. You also won't find it by simply squaring your shoulders and faking it. But it does require a choice: less people pleasing and perfectionism and more action, risk taking, and fast failure.

Inspiring, insightful, and persuasive, The Confidence Code shows that by acting on our best instincts and by daring to be authentic, women can feel the transformative power of a life on confidence.

The Power of Habit: Why We Do What We Do in Life and Business

Charles Duhigg

OVER 60 WEEKS ON THE NEW YORK TIMES BESTSELLER LIST

With a new Afterword by the author
 
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

NEW YORK TIMES BESTSELLER • NPR BESTSELLER • WASHINGTON POST BESTSELLER • LOS ANGELES TIMES BESTSELLER • USA TODAY BESTSELLER • PUBLISHERS WEEKLY BESTSELLER
 
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times
 
“Sharp, provocative, and useful.”—Jim Collins
 
“Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”Financial Times
 
“A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
 
“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind
 
“Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”The New York Times Book Review

“Cue: see cover. Routine: read book. Reward: fully comprehend the art of manipulation.”Bloomberg Businessweek
 
“Absolutely fascinating.”Wired

“A fresh examination of how routine behaviors take hold and whether they are susceptible to change . . . The stories that Duhigg has knitted together are all fascinating in their own right, but take on an added dimension when wedded to his examination of habits.”— Associated Press
 
“There’s been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book The Power of Habit.”—David Brooks, The New York Times
 
“A first-rate book—based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.”The Economist
 
“I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive—and happy.”The Washington Post




From the Trade Paperback edition.

Think and Grow Rich: Complete Original, Unaltered Text : Special 70th Anniversary Edition

Napoleon Hill
Complete and Unabridged reprint of the original 1937 edition. Many of the newer and 'updated' versions are shortened and abridged. Read this classic that has sold over 30 million copies worldwide as the author meant it to be read.

Getting Things Done: The Art of Stress-Free Productivity

David Allen


In today's world, yesterday's methods just don't work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the country. Allen's premise is simple: our productivity is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential. In Getting Things Done Allen shows how to:

Apply the "do it, delegate it, defer it, drop it" rule to get your in-box to empty Reassess goals and stay focused in changing situations Plan projects as well as get them unstuck Overcome feelings of confusion, anxiety, and being overwhelmed Feel fine about what you're not doing From core principles to proven tricks, Getting Things Done can transform the way you work, showing you how to pick up the pace without wearing yourself down.


Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull
NEW YORK TIMES BESTSELLER

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
 
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
 
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:
 
• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
• Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.
 
Advance praise for Creativity, Inc.
 
“Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas, but an alchemy of people. In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and how to realize a creative coalescence of art, business, and innovation.”—George Lucas
 
“Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation—or just good managing—needs to read this book.”—Chip Heath, co-author of Switch and Decisive


From the Hardcover edition.

Think and Grow Rich with Think and Grow Rich Study Guide

Napoleon Hill
This deluxe edition of the classic work, Think and Grow Rich, includes a 21st century study guide filled with practices and exercises that will flood your conscious and subconscious mind, heart, and soul, with positive energy and life-enhancing ideas. Be all you are capable of as you start a journey of self discovery on your way to accumulating all of the riches that you desire.

Jim Cramer's Get Rich Carefully

James J. Cramer
Tired of phony promises about getting rich quickly, promises that lead to reckless decisions (the stepping stones to the poor house)? How about trying something different? How about going for lasting wealth—and doing it the cautious way? In Get Rich Carefully, Jim Cramer uses his thirty-five years of experience as a Wall Street veteran and host of CNBC’s Mad Money to create a guide to high-yield, low-risk investing. In our recovering economy, this is the plan you need to make big money without taking big risks.

Drawing on his unparalleled knowledge of the stock market and on the mistakes and successes he's made on the way to his own fortune, Cramer explains—in plain English—why you can get rich in a prudent, methodical way, as long as you start now. In his own inimitable style, Cramer lays it on the line, no waffling, no on-the-one-hand-or-the-other hedging, just the straight stuff you need to accumulate wealth. This is a book of wisdom as well as specifics. Cramer names names, highlights individual and sector plays, and identifies the best long-term investing themes—and shows you how to develop the disciplines you need to exploit them.

The personal finance book of the year, Get Rich Carefully is the invaluable guide to turning your savings into real, lasting wealth in a practical, and yes—because this is, after all, a book by Jim Cramer—highly readable and entertaining way.

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Ben Horowitz

A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.

In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover. His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in.

His advice is grounded in anecdotes from his own hard-earned rise—from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet's first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, including

  • demoting (or firing) a loyal friend;
  • whether you should incorporate titles and promotions, and how to handle them;
  • if it's OK to hire people from your friend's company;
  • how to manage your own psychology, while the whole company is relying on you;
  • what to do when smart people are bad employees;
  • why Andreessen Horowitz prefers founder CEOs, and how to become one;
  • whether you should sell your company, and how to do it.

Filled with Horowitz's trademark humor and straight talk, and drawing from his personal and often humbling experiences, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.

The Art of Public Speaking

Dale Carnegie
The Art of Public Speaking is a fantastic introduction to public speaking by the master of the art, Dale Carnegie. Public speaking is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence, or entertain the listeners. It is closely allied to "presenting", although the latter has more of a commercial connotation.

In public speaking, as in any form of communication, there are five basic elements, often expressed as "who is saying what to whom using what medium with what effects?" The purpose of public speaking can range from simply transmitting information, to motivating people to act, to simply telling a story. Good orators should be able to change the emotions of their listeners, not just inform them. Public speaking can also be considered a discourse community. Interpersonal communication and public speaking have several components that embrace such things as motivational speaking, leadership/personal development, business, customer service, large group communication, and mass communication. Public speaking can be a powerful tool to use for purposes such as motivation, influence, persuasion, informing, translation, or simply entertaining. A confident speaker is more likely to use this as excitement and create effective speech thus increasing their overall ethos.

Dale Breckenridge Carnegie (originally Carnagey until 1922 and possibly somewhat later) (November 24, 1888 – November 1, 1955) was an American writer, lecturer, and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born in poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a massive bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books.

Perhaps one of Carnegie’s most successful marketing moves was to change the spelling of his last name from “Carnagey” to Carnegie, at a time when Andrew Carnegie (unrelated) was a widely revered and recognized name. By 1916, Dale was able to rent Carnegie Hall itself for a lecture to a packed house. Carnegie's first collection of his writings was Public Speaking: a Practical Course for Business Men (1926), later entitled Public Speaking and Influencing Men in Business (1932). His crowning achievement, however, was when Simon & Schuster published How to Win Friends and Influence People. The book was a bestseller from its debut in 1936, in its 17th printing within a few months. By the time of Carnegie's death, the book had sold five million copies in 31 languages, and there had been 450,000 graduates of his Dale Carnegie Institute. It has been stated in the book that he had critiqued over 150,000 speeches in his participation in the adult education movement of the time. During World War I he served in the U.S. Army.

One of the core ideas in his books is that it is possible to change other people's behavior by changing one's reaction to them.

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

The Compound Effect

Darren Hardy
As publisher of SUCCESS magazine, author Darren Hardy has heard it all, seen it all, and tried most of it. This book reveals the core principles that drive success. The Compound Effect contains the essence of what every superachiever needs to know, practice, and master to obtain extraordinary success. Inside you will find strategies on: - How to win every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're smarter, more talented or more experienced. - Eradicating your bad habits (some you might be unaware of!) that are derailing your progress. - Painlessly installing the few key disciplines required for major breakthroughs. - The real, lasting keys to motivation, how to get yourself to do things you don't feel like doing. - Capturing the elusive, awesome force of momentum. Catch this, and you'll be unstoppable. - The acceleration secrets of superachievers. Do they have an unfair advantage? Yes they do, and now you can too! If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you desire. Begin your journey today! -- Amazon.

The Curriculum

Stanley Bing

The Only Business School You'll Ever Need

From the mind of bestselling author Stanley Bing, the ultimate corporate mentor, comes The Curriculum: Everything You Need to Know to Be a Master of Business Arts, a no-nonsense, real-world strategy for success. Sharp, practical, and amusing when it needs to be, and lavishly enhanced with charts, graphs, and other illuminating illustrations, The Curriculum is certain to occupy a place of pride on any shelf dedicated to books that explain how business works, and how that knowledge can be used to achieve power, happiness, and indefensible amounts of money. Included are key chapters on

  • not appearing stupid (mandatory for entry-level students);
  • fabricating a sustainable business personality;
  • management, group dynamics, and the art of selling;
  • self-branding and self-marketing;
  • mastering electronic communications; and
  • dealing with bosses and other crazy people.

After contributing thousands of columns to Fortune, Esquire, and the Wall Street Journal, and writing nearly a dozen books on corporate strategy, Stanley Bing is at the top of his game, dispensing a lifetime's worth of hard-won wisdom to the next generation of masters. Enroll in The Curriculum, and his secrets will be yours—along with an attractive diploma, suitable for framing.

The Big Short: Inside the Doomsday Machine

Michael Lewis

The #1 New York Times bestseller: "It is the work of our greatest financial journalist, at the top of his game. And it's essential reading."—Graydon Carter, Vanity Fair

The real story of the crash began in bizarre feeder markets where the sun doesn't shine and the SEC doesn't dare, or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower- and middle-class Americans who can't pay their debts. The smart people who understood what was or might be happening were paralyzed by hope and fear; in any case, they weren't talking.

Michael Lewis creates a fresh, character-driven narrative brimming with indignation and dark humor, a fitting sequel to his #1 bestseller Liar's Poker. Out of a handful of unlikely-really unlikely-heroes, Lewis fashions a story as compelling and unusual as any of his earlier bestsellers, proving yet again that he is the finest and funniest chronicler of our time.

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

SuperFreakonomics

Steven D. Levitt

The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.

Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What's more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often if it's so ineffective? Can a sex change boost your salary?

SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as:

  • How is a street prostitute like a department-store Santa?
  • Why are doctors so bad at washing their hands?
  • How much good do car seats do?
  • What's the best way to catch a terrorist?
  • Did TV cause a rise in crime?
  • What do hurricanes, heart attacks, and highway deaths have in common?
  • Are people hard-wired for altruism or selfishness?
  • Can eating kangaroo save the planet?
  • Which adds more value: a pimp or a Realtor?

Levitt and Dubner mix smart thinking and great storytelling like no one else, whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically. By examining how people respond to incentives, they show the world for what it really is – good, bad, ugly, and, in the final analysis, super freaky.

Freakonomics has been imitated many times over – but only now, with SuperFreakonomics, has it met its match.

The Five Dysfunctions of a Team: A Leadership Fable

Patrick M. Lencioni
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams.

Kathryn Petersen, Decision Tech's CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down the entire company. Will she succeed? Will she be fired? Will the company fail? Lencioni's utterly gripping tale serves as a timeless reminder that leadership requires as much courage as it does insight.

Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.

The Challenger Sale: Taking Control of the Customer Conversation

Matthew Dixon
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.

Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.

The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.


The 33 Strategies of War

Robert Greene
Brilliant distillations of the strategies of war—and the subtle social game of everyday lifeby the bestselling author of The 48 Laws of Power and Mastery
 
Robert Greene’s groundbreaking guides, The 48 Laws of Power, The Art of Seduction, and his latest book, Mastery, espouse profound, timeless lessons from the events of history to help readers vanquish an enemy, ensnare an unsuspecting victim, or become the greatest in your field. In The 33 Strategies of War, Greene has crafted an important addition to this ruthless and unique series.
 
Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social game of everyday life informed by the most ingenious and effective military principles in war. Structured in Greene’s trademark style, The 33 Strategies of War is the I-Ching of conflict, the contemporary companion to Sun Tzu’s The Art of War.
 
Abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Shaka the Zulu to Lord Nelson, Hannibal to Ulysses S. Grant, as well as movie moguls, Samurai swordsmen, and diplomats, each of the thirty-three chapters outlines a strategy that will help you win life’s wars. Learn the offensive strategies that require you to maintain the initiative and negotiate from a position of strength, or the defensive strategies designed to help you respond to dangerous situations and avoid unwinnable wars. The great warriors of battlefields and drawing rooms alike demonstrate prudence, agility, balance, and calm, and a keen understanding that the rational, resourceful, and intuitive always defeat the panicked, the uncreative, and the stupid. An indispensable book, The 33 Strategies of War provides all the psychological ammunition you need to overcome patterns of failure and forever gain the upper hand.
 

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Chris Guillebeau
In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.
 
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. 
 
There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.
 
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
 
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.  It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for.  You don’t need an MBA, a business plan or even employees.  All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
 
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.
 
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that it’s up to us to change our lives.  And the best part is, if we change our own life, we can help others change theirs.  This remarkable book will start you on your way.