Top Selling in Strategic Planning
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
A seminal work on disruption—for everyone confronting the growth paradox.
For readers of the bestselling The Innovator’s Dilemma—and beyond—this definitive work will help anyone trying to transform their business right now.
In The Innovator’s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment.
Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams.
Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is a necessary addition to any innovation library—and an essential read for entrepreneurs and business builders worldwide.
Wall Street Journal
From one of the most influential scientists of our time, a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in.
Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses.
Fascinated by aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science: West found that despite the riotous diversity in mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism’s body.
West’s work has been game-changing for biologists, but then he made the even bolder move of exploring his work’s applicability. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. Recently, West has applied his revolutionary work to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune.
The key topics covered include:
Concepts of digitization
Types of technological ecosystems
Architecting digital workspaces
Principles of architecture design
Examples architecting digital business models
Examples of digital design patterns
Methods of monetization
Healthcare Analytics for Quality and Performance Improvement walks your healthcare organization from relying on generic reports and dashboards to developing powerful analytic applications that drive effective decision-making throughout your organization. Renowned healthcare analytics leader Trevor Strome reveals in this groundbreaking volume the true potential of analytics to harness the vast amounts of data being generated in order to improve the decision-making ability of healthcare managers and improvement teams.Examines how technology has impacted healthcare delivery Discusses the challenge facing healthcare organizations: to leverage advances in both clinical and information technology to improve quality and performance while containing costs Explores the tools and techniques to analyze and extract value from healthcare data Demonstrates how the clinical, business, and technology components of healthcare organizations (HCOs) must work together to leverage analytics
Other industries are already taking advantage of big data. Healthcare Analytics for Quality and Performance Improvement helps the healthcare industry make the most of the precious data already at its fingertips for long-overdue quality and performance improvement.
Most people associate performance management with the annual review, which is universally dreaded by employees, management, and HR professionals alike. In this short guide, author Tamra Chandler lays out the key points of creating a performance management process that is not only tailored to your organization's needs and goals, but that employees will actually embrace. Each of the six condensed chapters include short animations or video featuring Tamra herself to sum up the major takeaways for leaders.
For those of us who need to be on the cutting edge of this emerging subject, but don't have as much time as we'd like, Rethinking Performance Management – A Leader's Guide offers the perfect framework to provide insight to the benefits of evolving performance management systems, a process which must be led, championed by the leaders in the organization.
A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication.
For a long time “dataviz” was left to specialists—data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could.
What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success.
In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping.
This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create “feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice.
Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.
Most executives will lead or be a part of a reorganization effort (a reorg) at some point in their careers. And with good reason—reorgs are one of the best ways for companies to unlock latent value, especially in a changing business environment.
But everyone hates them.
No other management practice creates more anxiety and fear among employees or does more to distract them from their day-to-day jobs. As a result, reorgs can be incredibly expensive in terms of senior-management time and attention, and most of them fail on multiple dimensions. It’s no wonder companies treat a reorg as a mysterious process and outsource it to people who don’t understand the business. It doesn’t have to be this way.
Stephen Heidari-Robinson and Suzanne Heywood, former leaders in McKinsey’s Organization Practice, present a practical guide for successfully planning and implementing a reorg in five steps—demystifying and accelerating the process at the same time. Based on their twenty-five years of combined experience managing reorgs and on McKinsey research with over 2,500 executives involved in them, the authors distill what they and their McKinsey colleagues have been practicing as an “art” into a “science” that executives can replicate—in companies or business units large or small.
It isn’t rocket science and it isn’t bogged down by a lot of organizational theory: the five steps give people a simple, logical process to follow, making it easier for everyone—both the leaders and the employees who ultimately determine a reorg’s success or failure—to commit themselves to and succeed in the new organization.
‘Understanding valuation is relevant to everyone with an ambition in business. For us a Cevian Capital it is an absolutely critical skill. This book will take you there faster than any other in the field.’
Former Partner McKinsey, Managing Partner and co-founder of Cevian Capital
‘A handy, accessible and well-written guide to valuation. The authors manage to capture the reader with high-level synthesis as well as more detailed insights in a great way.’
Head of Group Strategy & Corporate Development, Nordea Bank AB, formerly with Goldman Sachs & Co and McKinsey & Co
”If you can envision the future value of a company you are a winner. Make this comprehensive and diligent book on corporate valuation your companion pursuing transactions and you will succeed.”
Founding Partner, CEO Northzone Capital
“Both in my previous position as an investment banker and today as an investor in high growth technology companies, corporate valuation has been a most critical subject. The Financial Times guide to Valuationserves as the perfect introduction to the subject and I recommend it to entrepreneurs as well as fellow private investors."
Carl Palmstierna, former Partner Goldman Sachs, Business Angel
‘Not only will Financial Times Guide to Corporate Valuation provide you with the basic understanding of corporate valuation, it also gives you an interesting insight into non-operational challenges that companies will face. And it does it all in an unexpectedly efficient and reader friendly manner. If you want to learn the basics and only have a few hours to spare, invest them into reading this book!’
Head of Corporate Finance, Swedbank
‘In this highly accessible and reliable introduction to valuation, Messieurs Frykman and Tolleryd have succeeded in selecting only the essential building blocks in a topic that can otherwise be difficult to navigate. Indeed a guide, this book will prove handy to many of us and a breakthrough to some.’
Per Hedberg, Academic Director Stockholm School of Economics Russia
‘This book provides an accessible and informative entry point to the vast topic of valuation. The book covers mechanics as well as how value is linked to intangibles, growth opportunities and industry structure, all the way providing clear examples of every key idea. The authors understand value: they know what is useful, what is practical and what is critical, and give any reader great guidance to the challenge of getting values right.’
Bo Becker Assistant Professor Harvard Business School
"I read Frykman & Tolleryds book on Corporate Valuation the first time in the late 90's - the book has not only thought me how to value investments, but also how important it is to focus on long term cashflow when building and leading an organization"
Owner, Chairman, Acne Studios
‘The easy, no-nonsense approach to corporate valuation.’
Fiona McGuire, Corporate Finance Director FGS
Understanding corporate valuation is crucial for all business people in today’s corporate world. No other measure can indicate as completely the current status as well as the future prospects of a company.
The Financial Times Guide to Corporate Valuation is a quick, no-nonsense guide to a complex subject. Whether you’re a manager, executive, entrepreneur or student this comprehensive reading guide will help you tailor your learning according to your experience, existing knowledge and time constraints. Using the example of a fictional European telecommunications company, Mobitronics, as a model, it provides key insights into universal issues in corporate valuation and the most commonly used valuation methods.
THE ONLY STRAIGHTFORWARD GUIDE TO CORPORATE VALUATION
#1 WALL STREET JOURNAL BESTSELLER
USA TODAY BESTSELLER
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.
Whether you’re a new manager or looking to have more influence in your current management role, the challenges you face come in all shapes and sizes—a direct report’s anxious questions, your boss’s last-minute assignment of an important presentation, or a blank business case staring you in the face. To reach your full potential in these situations, you need to master a new set of business and personal skills.
Packed with step-by-step advice and wisdom from Harvard Business Review’s management archive, the HBR Manager’s Handbook provides best practices on topics from understanding key financial statements and the fundamentals of strategy to emotional intelligence and building your employees’ trust. The book’s brief sections allow you to home in quickly on the solutions you need right away—or take a deeper dive if you need more context.
Keep this comprehensive guide with you throughout your career and be a more impactful leader in your organization.
In the HBR Manager’s Handbook you’ll find:
- Step-by-step guidance through common managerial tasks
- Short sections and chapters that you can turn to quickly as a need arises
- Self-assessments throughout
- Exercises and templates to help you practice and apply the concepts in the book
- Concise explanations of the latest research and thinking on important management skills from Harvard Business Review experts such as Dan Goleman, Clayton Christensen, John Kotter, and Michael Porter
- Real-life stories from working managers
- Recaps and action items at the end of each chapter that allow you to reinforce or review the ideas quickly
The skills covered in the book include:
- Transitioning into a leadership role
- Building trust and credibility
- Developing emotional intelligence
- Becoming a person of influence
- Developing yourself as a leader
- Giving effective feedback
- Leading teams
- Fostering creativity
- Mastering the basics of strategy
- Learning to use financial tools
- Developing a business case
Three Principles for Managing—and Avoiding—the Problems of Growth
Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers.
But when Bain & Company’s Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external—increasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What’s more, companies experience a set of predictable internal crises, at predictable stages, as they grow. Even for healthy companies, these crises, if not managed properly, stifle the ability to grow further—and can actively lead to decline.
The key insight from Zook and Allen’s research is that managing these choke points requires a “founder’s mentality”—behaviors typically embodied by a bold, ambitious founder—to restore speed, focus, and connection to customers:
• An insurgent’s clear mission and purpose
• An unambiguous owner mindset
• A relentless obsession with the front line
Based on the authors’ decade-long study of companies in more than forty countries, The Founder’s Mentality demonstrates the strong relationship between these three traits in companies of all kinds—not just start-ups—and their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a founder’s mentality throughout their organization and find lasting, profitable growth.
Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.
Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.
But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the big economic changes of the last decade. The rise of intangible investment is, Jonathan Haskel and Stian Westlake argue, an underappreciated cause of phenomena from economic inequality to stagnating productivity.
Haskel and Westlake bring together a decade of research on how to measure intangible investment and its impact on national accounts, showing the amount different countries invest in intangibles, how this has changed over time, and the latest thinking on how to assess this. They explore the unusual economic characteristics of intangible investment, and discuss how these features make an intangible-rich economy fundamentally different from one based on tangibles.
Capitalism without Capital concludes by presenting three possible scenarios for what the future of an intangible world might be like, and by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?
Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
From the Hardcover edition.
We’ve reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Clayton M. Christensen to Adam Grant and company examples from Intel to Uber, this volume brings the most current and important management conversations to your fingertips.
This book will inspire you to:Rethink the way you work in the face of advancing automationTransform your business using a platform strategyApply design thinking to create innovative productsIdentify where too much collaboration may be holding your people backSee the theory of disruptive innovation in a brand new lightRecognize the signs that your cross-cultural negotiation may be falling apart
This collection of articles includes “Collaborative Overload,” by Rob Cross, Reb Rebele, and Adam Grant; “Algorithms Need Managers, Too,” by Michael Luca, Jon Kleinberg, and Sendhil Mullainathan; “Pipelines, Platforms, and the New Rules of Strategy,” by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; “What Is Disruptive Innovation?,” by Clayton M. Christensen, Michael Raynor, and Rory McDonald; “How Indra Nooyi Turned Design Thinking into Strategy,” an interview with Indra Nooyi by Adi Ignatius; “Engineering Reverse Innovations,” by Amos Winter and Vijay Govindarajan; “The Employer-Led Health Care Revolution,” by Patricia A. McDonald, Robert S. Mecklenburg, and Lindsay A. Martin; “Getting to Sí, Ja, Oui, Hai, and Da,” by Erin Meyer; “The Limits of Empathy,” by Adam Waytz; “People Before Strategy: A New Role for the CHRO,” by Ram Charan, Dominic Barton, and Dennis Carey; and “Beyond Automation,” by Thomas H. Davenport and Julia Kirby.
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need.
The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business and drive powerful change.
As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is Who invented it and who uses it now When and how to apply it
“An excellent toolkit for developing your business model.”
Dr Heinz Derenbach, CEO, Bosch Software Innovations
no estás pensando en grande.
Bestseller de The New York Times. Por Linda Rottenberg, cofundadora y CEO de Endeavo
Loco por emprender combina historias inspiradoras, investigación original y consejos prácticos para crear un plan de acción de negocios y crecer ¡a lo grande!
Hoy en día, tomar riesgos no es sólo para los que han dejado la escuela en busca de algo más grande. Ya sea que trabajes en una multinacional, en una ONG o que seas padre o madre de tiempo completo, todo el mundo necesita pensar y actuar como un emprendedor. Es necesario ser ágiles, adaptables, atrevidos -incluso un poco locos- si no queremos rezagarnos.
Pero, ¿cómo tomar riesgos inteligentes sin arriesgarlo todo? Con más de dos décadas de experiencia, Linda Rottenberg te revela las múltiples estrategias que ha desarrollado como CEO y cofundadora de Endeavor -una organización líder en el mundo y sin fines de lucro que apoya a emprendedores que han tenido un rápido crecimiento-, incluyendo el tan codiciado Endeavor 8 (el conjunto de las mejores prácticas, las lecciones clave y aquellos momentos de alto impacto que cambiarán el rumbo de tu empresa).
Loco por emprender profundiza en el trabajo de emprendedores icónicos como Walt Disney y Estée Lauder, y revela cómo las compañías MTV, General Electric y Burberry lograron el éxito al romper con las normas establecidas e implementar una mentalidad de emprendedor.
Linda Rottenberg afirma:
"Todos los días conozco personas con un sueño. Tal vez eres mesero y fantaseas con abrir tu propia cafetería; tal vez decidiste no ir a la universidad y anhelas empezar tu propia línea de diseño; quizá estás sentado en tu cubículo haciendo una lluvia de ideas sobre cómo mejorar tu empresa. Tienes un sueño pero no sabes cómo hacerlo realidad. O quizá ya has puesto en marcha tu sueño pero no sabes cómo llevarlo al siguiente nivel. Este libro te enseñará el camino."
But Hand is no believer in superstitions, prophecies, or the paranormal. His definition of "miracle" is thoroughly rational. No mystical or supernatural explanation is necessary to understand why someone is lucky enough to win the lottery twice, or is destined to be hit by lightning three times and still survive. All we need, Hand argues, is a firm grounding in a powerful set of laws: the laws of inevitability, of truly large numbers, of selection, of the probability lever, and of near enough.
Together, these constitute Hand's groundbreaking Improbability Principle. And together, they explain why we should not be so surprised to bump into a friend in a foreign country, or to come across the same unfamiliar word four times in one day. Hand wrestles with seemingly less explicable questions as well: what the Bible and Shakespeare have in common, why financial crashes are par for the course, and why lightning does strike the same place (and the same person) twice. Along the way, he teaches us how to use the Improbability Principle in our own lives—including how to cash in at a casino and how to recognize when a medicine is truly effective.
An irresistible adventure into the laws behind "chance" moments and a trusty guide for understanding the world and universe we live in, The Improbability Principle will transform how you think about serendipity and luck, whether it's in the world of business and finance or you're merely sitting in your backyard, tossing a ball into the air and wondering where it will land.
The Leadership Contract provides the manual that leaders around the world need. With only seven percent of employees feeling confident in senior leadership, the problem is evident: disappointing, and often disgraceful leaders. Employees deserve better than that; organizations need better than that—and this book provides a robust framework for stepping up and making the decision to lead. This new third edition has been updated, featuring a new foreword by Adecco CEO Alain Dehaze, new findings from the Global Leadership Accountability Study, and more insights to help you chart your own path to build strong leadership accountability at a personal and organizational level.
Great leadership doesn’t happen by accident. It’s more than just being in charge; it’s a decision, an obligation and potentially your legacy. Mediocre is no longer good enough—in today’s business climate, organizations need stellar leadership. If you’re not exceptional, step up or step aside — this book helps you toughen up and put your commitment to great leadership in writing for yourself as much as everyone else. Learn how a leadership contract is vital for truly accountable leadership Discover the mindset and practices needed to be a deliberate and decisive leader Communicate to inspire, motivate, and drive high performance Become the leader your organization needs today and into the future
Leadership is not a birthright, not an accident, and not for everyone. It is the only differentiator between an organization’s success and failure, and it has been entrusted to you. Can you step up to the challenge? Can you execute strategy while inspiring peak performance, nurturing top talent, managing complexity, creating value, conquering uncertainty, and yes, developing new leaders? Put your name on the line—literally—by drawing up a contract for leadership accountability. The Leadership Contract provides a proven and practical framework used by companies and leaders around the world. Join them and take your leadership to next level.
Entre muchas otras cosas, descubrirás:
- Cómo optimizar tus mañanas con la rutina de Tony Robbins
- Cómo consigue el mago de Hollywood Robert Rodríguez convertir sus debilidades en puntos fuertes
- Cómo usa Arnold Schwarzenegger la guerra psicológica
- Cómo pasar a la ofensiva en tu vida como hace el inversor millonario Chris Sacca
- Cómo hacer preguntas al estilo del superventas Malcolm Gladwell
- Cómo desatar tu potencial creativo como el escritor Paulo Coelho
Pero no todos los protagonistas del libro son famosos, también se encuentran científicos, militares, aventureros, empresarios, pensadores creativos e investigadores, entre otras profesiones, que en estas páginas nos enseñan a ser más ricos, más sabios y a estar más sanos.
Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale , Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language…real-life case studies…easy-to-understand templates…and actionable solutions!
• Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist
• Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them
• Integrate social media, content, and email to optimize the entire prospecting process
• Make every sales call count with behaviorally targeted email prospecting
• Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale”
• Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns
• Save money by rightsizing production quality to each marketing requirement
• Rapidly create keyword-rich text content, and use it widely to promote self-qualification
• Create webinars and tutorials more easily and painlessly than you ever thought possible
• Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content
• Learn how to apply Aikido Selling Techniques to close self-educated buyers
With candor, wisdom, and humor, Kasparov recounts his victories and his blunders, both from his years as a world-class competitor as well as his new life as a political leader in Russia. An inspiring book that combines unique strategic insight with personal memoir, How Life Imitates Chess is a glimpse inside the mind of one of today's greatest and most innovative thinkers.
Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance—read this book.
Playing to Win, a noted Wall Street Journal and Washington Post bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.
Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.
The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.
Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.
New Revelations: Featuring 15 explosive new chapters, this expanded edition of Perkins's classic bestseller brings the story of economic hit men (EHMs) up to date and, chillingly, home to the US. Over 40 percent of the book is new, including chapters identifying today's EHMs and a detailed chronology extensively documenting EHM activity since the first edition was published in 2004.
Former economic hit man John Perkins shares new details about the ways he and others cheated countries around the globe out of trillions of dollars. Then he reveals how the deadly EHM cancer he helped create has spread far more widely and deeply than ever in the US and everywhere else—to become the dominant system of business, government, and society today. Finally, he gives an insider view of what we each can do to change it.
Economic hit men are the shock troops of what Perkins calls the corporatocracy, a vast network of corporations, banks, colluding governments, and the rich and powerful people tied to them. If the EHMs can't maintain the corrupt status quo through nonviolent coercion, the jackal assassins swoop in. The heart of this book is a completely new section, over 100 pages long, that exposes the fact that all the EHM and jackal tools—false economics, false promises, threats, bribes, extortion, debt, deception, coups, assassinations, unbridled military power—are used around the world today exponentially more than during the era Perkins exposed over a decade ago.
The material in this new section ranges from the Seychelles, Honduras, Ecuador, and Libya to Turkey, Western Europe, Vietnam, China, and, in perhaps the most unexpected and sinister development, the United States, where the new EHMs—bankers, lobbyists, corporate executives, and others—“con governments and the public into submitting to policies that make the rich richer and the poor poorer.”
But as dark as the story gets, this reformed EHM also provides hope. Perkins offers a detailed list of specific actions each of us can take to transform what he calls a failing Death Economy into a Life Economy that provides sustainable abundance for all.
This complete summary of the ideas from Benjamin Graham's book "The Intelligent Investor" outlines the behavior of the intelligent investor and the right attitude to adopt when one considers investing. Moreover, this summary gives you the six principles at the core of intelligent investing, thus providing you with all the tools to become a successful investor yourself.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your business knowledge
To learn more, read "The Intelligent Investor" and choose your investments wisely.
Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.
The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.
People problems are the leading cause of failure in startups. This book offers solutions.
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.
MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.
In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.
경영학 수업이 아니라 실제 비즈니스 현장에서 벌어지고 누구나 고민하는 지점을 짚어내기 때문에 경영대 학생이나 MBA 수강생들은 경영전략을 둘러싼 다양한 이론이 어떻게 기업에서 적용되는지 배울 수 있고, 기업체 직원은 회사의 전략이 수립되는 과정을 넓은 시야에서 볼 수 있다. 무엇보다 의사결정을 할 때 늘 겪는 부서 간 입장 차이가 왜 발생하는지, 구호처럼 껍데기만 남은 '핵심역량' 같은 단어가 어떤 생생한 의미를 지니고 있는지 발견할 수 있을 것이다. 아울러 경영자에게는 생생한 기업 연구 사례다. 당장 검토 중인 새로운 사업기회, 조직 간 커뮤니케이션, 전략적 의사결정 과정을 풀어가는 힌트를 얻을 수 있다.
Ya sea en un proceso de venta, de negociación o esté en una entrevista, el éxito en los negocios depende de convencer a otras personas: para ello es necesario establecer buenas conexiones desde el primer momento. El autor nos enseña cómo utilizar herramientas ptopias del ser humano (como la cara, el cuerpo, la actitud, y la voz) para conseguir una primera impresión deslumbrante y establecer una relación inmediata y de confianza con nuestro interlocutor que nos permita convencerle.
En el libro encontrarás reflexiones y frases sobre el desarrollo personal, sobre la gestión de empresas y equipos, pero también sobre la vida misma. Personajes como Dale Carnegie, Napoleon Hill, Robert Kiyosaki, Richard Branson, John C. Maxwell, Steve Jobs, Jack Welch, Deepak Chopra, Eckhart Tolle, Brian Tracy... aparecen por estas páginas para enseñarte lo que ellos saben y lo que ellos también han aprendido anteriormente y que les ha hecho grandes.
즉 특별한 비즈니스 모델이 존재합니다.”
돈이 벌리는 구조를 만들면 매출은 반드시 상승한다!
경기 침체에도 불구하고 잘나가는 가게는 늘 있다. 흔히 ‘맛집’이라 불리는 가게는 손님들로 문전성시를 이루고, 가게를 운영하는 사장 중 몇몇은 서민 갑부라 불릴 만큼 큰 성공을 거두기도 한다. 하지만 요식업의 경우 개업 후 2년 이내에 50퍼센트가 문을 닫는다. 3년 안에는 70퍼센트가 파산하고, 10년 이상 버티는 곳은 겨우 10퍼센트뿐이다. 나머지 90퍼센트는 망한다. 살아남은 10퍼센트의 성공 비결은 과연 무엇일까?
이 책의 저자인 다카이 요코는 기업의 경영자와 간부들에게 ‘비즈니스 모델 강좌’를 제공하는 회사의 대표이사다. 그는 경영자들 사이에서 ‘가장 만나고 싶은 컨설턴트 1위’로 유명하다. 그 이유는 수업료의 수백 배를 벌어주는 신 같은 존재로 불리기 때문이다. 그의 강의를 들은 일본의 기업들은 V자 곡선을 그리며 기사회생했고, 그가 경영자로 부임한 가구회사는 3년 만에 연 매출 700억 원을 달성하는 놀라운 성과를 거두었다. 그의 손을 거쳐 성공한 경영자들은 500여 명을 넘어섰고, ‘돈이 저절로 벌리는 구조’의 비밀을 더 많은 사람에게 알려주기 위해 『작은 가게의 돈 버는 디테일』을 출간하게 되었다.
앞서 요식업의 예를 들었지만, 이 책에 등장하는 사례들은 카페부터 중소기업에 이르기까지 다양하다. 보석보다 비싸게 팔리는 벌꿀, 시민을 모두 직원으로 만든 햄버거 가게, 4천 원의 머그잔으로 4억 원짜리 집을 판매한 주택판매업체 등의 사례는 내 가게, 내 사업을 꿈꾸는 이들에게 한번 만들어 놓으면 계속해서 돈이 벌리는 구조의 비밀을 알려준다. 폐업 직전의 카페를 3년 만에 연 매출 100억으로 되살린 카페 주인과 일류 컨설턴트의 감동 스토리를 통해 개업 후 줄곧 적자에 허덕이는 가게의 사장님, 과감히 창업에 뛰어든 청년 사업가들 모두 ‘절대 실패하지 않는 경영 비법’을 배울 수 있다.
일본 500개 이상 기업을
파산 직전에서 되살린 기적의 책
“바둑에 정석이 있는 것처럼 사업에도 이기기 위한 묘수가 있습니다.”
이 책의 저자인 다카이 요코는 일본 경영자들이 가장 만나고 싶어 하는 컨설턴트다. 그가 운영하는 회사는 기업의 경영자와 간부들을 대상으로 ‘비즈니스 모델 강좌’를 개최하고 있는데, 이 강좌를 듣기 위해 일본 전역에서 경영자들이 몰려든다. 수많은 투자자가 워런 버핏과의 점심을 위해 수십억을 기꺼이 지불하는 것처럼, 일본의 경영자들은 저자의 컨설팅 강의를 듣기 위해서라면 고액의 수업료와 오랜 기다림도 마다하지 않는다. 강의는 최근 3년 동안 34기를 개최했고, 그의 손을 거쳐 간 경영자들만 500여 명이 넘는다. 그들은 대부분 일본의 장기 침체로 폐업 직전의 위기에 빠져 있었는데, 컨설팅을 받고 난 후 이익이 V자를 그리며 반등하는 등 기적적으로 되살아날 수 있었다.
저자의 부모님은 그가 어렸을 때부터 자영업을 했고, 자연스럽게 ‘사업이란 무엇인지’ 몸으로 터득할 수 있었다. 그리고 20대 후반에는 경영자로 부임한 가구회사의 연 매출을 단 3년 만에 700억 원으로 끌어올리는 성과를 이루었다. 뼛속까지 기업가 정신으로 무장한 저자의 ‘절대 실패하지 않는 경영 비법’은 다수의 기업을 기사회생시켰고, 그의 강의를 육성뿐만 아니라 잘 정리된 한 권의 책으로 만나보고 싶은 수많은 경영자의 요청으로 이 책을 출간하게 되었다.
1등 가게에는 열심히 일하는 직원이 아니라
‘돈이 벌리는 구조’가 있다
내 사업을 시작하기 전에 반드시 알아야 할 경영의 기본
“‘열심히 노력하는데 왜 돈이 벌리지 않는 걸까.’ 당신이 만약 경영자로서 이런 생각을 하고 있다면 당신 회사의 비즈니스 모델이 처음부터 돈이 벌리는 구조를 갖추지 못했기 때문입니다.” -본문 중
대부분 사람은 ‘돈이 벌리는 구조’가 있다는 사실을 모른다. 막연한 기대와 의욕만으로 가게를 개업하고 수년 이내에 망하는 이들은 이 구조에 대한 개념이 없기 때문이다. 이들은 매년 적자에 허덕이지만 이렇다 할 대책 없이 근근이 가게를 꾸려나간다. 그리고 열심히 일하면 언젠가 성공할 것이라는 기대감으로 하루하루를 버틴다. 이 책의 주인공인 카페 주인 요스케도 그랬다. 하지만 경영이란 노력한다고 해서 수익이 나는 게 아니다. 돈이 벌리는 구조를 만들어야 이익을 낼 수 있다. 여기서 돈을 버는 구조란 한번 만들어 놓으면 별다른 노력을 하지 않아도 지속적으로 판매가 이루어지는 시스템이라고 할 수 있다. 물론 업종과 업태에 따라 구조의 성격은 다르다. 높은 원가율을 높은 회전율로 상쇄하는 구조, 한번 구매한 물건을 계속해서 사게 하는 깔때기 구조, 후발 업체가 발을 들이지 못하도록 진입 장벽을 높이는 구조의 공통점은 바로 ‘계속성’이다. 한번 만들어 놓으면 ‘계속해서’ 팔리는 놀라운 구조의 비밀은 과연 무엇일까.
Robert Greene nos revela las estrategias fundamentales usadas por los líderes más influyentes del pasado para superar a sus enemigos y nos provee de armas para alcanzar las cimas del poder de manera sutil pero contundente.
Nos guste o no, vivimos en un mundo regido por el conflicto y la competencia feroz. Un mundo que nos exige estar siempre alertas y entrar en acción en todo momento. Si nos descuidamos, si no reaccionamos a tiempo ante los retos que nos plantea el entorno, si dejamos que los demás nos controlen y decidan por nosotros, estaremos perdidos. Esta guía rápida retoma las ideas básicas del polémico pero imprescindible libro de Robert Greene Las 48 leyes del poder, el cual ha sido leído por millones de personas en todo el mundo. No se trata solo de una reflexión sobre el poder, sino también de un instrumento práctico destinado a ser usado por aquellos que deseen abrirse camino y alcanzar el éxito. Tomando como base las ideas y el ejemplo de grandes personalidades de la historia y recurriendo a casos reales, Greene nos revela las claves que permiten alcanzar, conquistar y defender el poder.
The Implementer's Starter Kit introduces a simple framework that guides you through each stage of the implementation process, outlining not only what you need to do, but also why you need to do it. Drawing on research as well as 20 years of hands-on experience, Wendy Hirsch offers practical insights and actionable steps you can begin using immediately. Packed with case studies and sample tools, this book is a reference you'll come back to again and again.
What does it take to make something—an activity, a work of art, a company—great? What are the factors that distinguish the merely good from the truly great? In Good to Great: Why Some Companies Make the Leap...And Others Don’t, Jim Collinsoffers insight into what makes a business truly great…
PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.
Inside this Instaread of Good to Great:Overview of the bookImportant PeopleKey TakeawaysAnalysis of Key Takeaways
This complete summary of the ideas from Deborah Perry Piscione's book "Secrets of Silicon Valley" shows how we can all learn something from the world's most prosperous and successful group of companies. In this book, the author gives us an insight into the Silicon Valley ecosystem and highlights the 10 features that are the keys to its success. By reading this summary and understanding the actions at the heart of these world-class companies, you can adapt their processes to suit your own company and start climbing to the top.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Secrets of Silicon Valley" and find out the keys to success that the world's best companies have been hiding.
This complete summary of the ideas from Carmine Gallo's book "The Innovation Secrets of Steve Jobs" talks about Steve Jobs, co-founder and CEO of Apple, the electronic powerhouse. Steve Jobs is widely regarded as one of the most successful innovators in history and Gallo shows in his book how he pulls that off. For one thing, he doesn’t believe that a rigid step-by-step method exists for innovation. Nor do Apple employees attend classes or seminars on "How to innovate". Instead, Steve Jobs has achieved genuine breakthrough success by applying seven general principles. This summary highlights those seven principles: 1. Do what you love; 2. Aspire to change the world; 3. Kick-start your brain; 4. Sell dreams, not products; 5. Say no to the unnecessary; 6. Create insanely great experiences; 7. Master delivering the message.
Added-value of this book:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "The Innovation Secrets of Steve Jobs" and discover a valuable guide to constant innovation.
This complete summary of the ideas from Timothy Vick's book "How to Pick Stocks Like Warren Buffett" presents the reader with Warren Buffett's four principles, which have been consistently profitable across year of investment and stock market turmoil. These four principles are: 1. Have a street-smart investment philosophy. 2. Analyse all potential investments astutely. 3. Avoid getting into loss situations religiously. 4. Obey the general rules of good investment strategy. This summary highlights the key points of each strategy, and breaks it down into guidelines that are easy to understand and follow: plan on staying actively involved in making investments for 30-years or more, so that you look at the market with a long-term view; only buy stock that will increase in value by at least 15-percent per year; value a business solely on its future earnings, discounted for risk; devote at least part of your portfolio to unconventional investments which guarantee a specified return. Never buy or sell anything just because of fashion. In short, the philosophy of this book is to invest for the long-term, sustainable gains. Use knowledge, stay with your strengths and ignore daily fluctuation.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "How To Pick Stocks Like Warren Buffet" and get all the keys a savvy investor needs to make the right investment.
Structure of the business plan
Company and financing
Strategic and market analysis
How to Create a Profit and Loss Statement
The whole business plan
If you have bought this short book, you are probably thinking about starting your own business. We live in the 21st century and we have more business opportunities now than ever before. Today, it is possible to start a global online business and to manage companies that are thousands of miles away from home. The technology has made our lives much easier.
The reason you are reading this book is probably not because you don’t have the idea, but because you need to create a business plan and convince investors that what you plan to do is profitable. Before you continue reading this book, I want to tell you that there is nothing to be afraid of. Yes, writing a business plan is a bit difficult and complicated, as you need to pay attention to details, but yes, you can write it!
In this short guide, we will go step by step through everything you need to know in order to write a business plan. Also, I am going to create a fictitious company and create a business plan for it. That way you can see how a complete business plan is written step by step.
Before we start, you need to know that when you are writing the business plan, you should not only think as yourself, but as the owner, as well. Remember, the goal is not to convince you. The goal is to convince the investors. So you need to put yourself in the position of the investor and make sure that what you have written is done really, really well.
The key to writing a good business plan is not only to have all the sections written such as Marketing plan, financial projection, and so on, but also to have answered all the questions that the investor might have for the project you’re presenting. Always keep this in mind. I will remind you of this many times during this book as I am going to write the potential questions with italic font.
This was a short introduction to what to expect in this book. Now, let’s get started!
"There is nothing outside of yourself that can ever enable you to get better, stronger, richer, quicker, or smarter. Everything is within. Everything exists. Seek nothing outside of yourself." — Miyamoto Musashi, The Book of Five Rings
In The Book of Five Rings by Miyamoto Musashi, the author lays out the five elements of battle which are applicable in the boardroom as on the battlefield.
Xist Publishing is a digital-first publisher. Xist Publishing creates books for the touchscreen generation and is dedicated to helping everyone develop a lifetime love of reading, no matter what form it takes
Con este libro aprenderás:
El porqué ser inteligente no es necesario para tener una buena memoria.
Los alimentos que permiten que el cerebro funcione a su máximo rendimiento.
Lo que debes hacer para mejorar la creatividad.
Técnicas infalibles para condicionar tu estado de ánimo con el fin de aumentar tus capacidades mentales.
Las causas más comunes de una mala memoria.
Estrategias probadas para mantener tu enfoque.
Cómo lograr que tu subconsciente te ayude a recordar.
Métodos valiosos para promover tu imaginación.
Las similitudes entre la mente y una cámara de vídeo.
7 poderosas tácticas para superar el olvido y la distracción.
y mucho más!
The book starts with an explanation of the key concepts of technical analysis that underlie trading. The big advantage of technical trading is that it eliminates guesswork since the risk, namely the worst-possible outcome of a trade, is known in advance even before a trade is initiated.
A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.
The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.
His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership.
Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.
Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.
From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives
Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.
From the Hardcover edition.
Del autor de Padre Rico, Padre Pobre, el libro #1 de finanzas personales y bestseller de The New York Times por más de seis años.
En El negocio del siglo XXI Robert Kiyosaki te explica que el problema no es la economía; el problema, eres tú.
¿Te molesta la corrupción en el mundo corporativo? ¿Estás enojado con Wall Street y los grandes bancos? ¿También estás enfadado con el gobierno por tomar decisiones muy malas y realizar muy pocas acciones buenas?
¿O tal vez estás enojado contigo mismo porque no tomaste el control de tus finanzas desde hace tiempo? Sin duda, la vida es dura, pero ahora la pregunta ineludible es, ¿qué vas a hacer al respecto? Quejarte y lamentarte por el estado actual de la economía o culpar a otros por no hacer nada respecto a tu futuro financiero. Si quieres riqueza, necesitas trabajar por ella. Necesitas tomar las riendas de tu futuro y controlar tus fuentes de ingresos, ¡ahora!
Es muy probable que estos tiempos sean económicamente difíciles para la mayoría, pero para muchos emprendedores, ésta es una época de inmenso potencial económico. No sólo es tiempo de que tengas tu propio negocio, de hecho, ¡nunca ha existido mejor momento para hacerlo!
Readers will learn about the strategic planning process and why each of the steps in the process is critical if the plan is to succeed. More importantly, while the strategic planning process may be thought of as extremely complicated this book remove the mystery that some think of when considering strategic planning by providing timely advice and easy to use tools to assist in the strategic planning process.
This latest edition includes discussions on how to develop an overall IT strategy as well as demonstrate the value of IT to the company. It will teach you how to: manage your enterprise’s new level of connectivity with a new chapter covering social media, handheld devices, and more; implement and optimize cloud services to provide a better experience for your mobile and virtual workforce at a lower cost to your bottom line; integrate mobile applications into your company’s strategy; and manage the money, including topics such as department budgets and leasing versus buying. You will also learn how to work with your customers, whomever those might be for your IT shop; hire, train, and manage your team and their projects so that you come in on time and budget; and secure your systems to face some of today's most challenging security challenges.
This book will appeal to new IT managers in all areas of specialty, including technical professionals who are transitioning into IT management.Manage your enterprise’s new level of connectivity with a NEW chapter covering social media, handheld devices, and moreImplement and optimize cloud services to provide a better experience for your mobile and virtual workforce at a lower cost to your bottom lineIntegrate mobile applications into your company’s strategyManage the money, including topics such as department budgets and leasing versus buyingWork with your "customers", whomever those might be for your IT shopHire, train, and manage your team and their projects so that you come in on time and budget Secure your systems to face some of today's most challenging security challenges