The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
?◆《紐約時報》暢銷書、亞馬遜三大分類榜第 1 名



——《沒問題先生》(Yes Man)


從 1970 年代末起,奧斯卡金獎製作人布萊恩.葛瑟(Brian Grazer)就持續每週與一位演藝圈外各種有趣的專業人士交談——從科學家到時尚設計師,從探險家到企業執行長,從藝術家到中情局局長,他都充滿好奇。

葛瑟的「好奇心對話」用意在於走出自身經驗的框架去學習、成長。他的「想像娛樂公司」孕育出眾多耳熟能詳的作品,包括《美麗境界》《達文西密碼》《阿波羅 13》《24 反恐任務》等,而這些行之有年的漫談,正是背後激發作品靈感的祕訣!


他與獲獎財經記者查爾斯.費希曼(Charles Fishman,《沃爾瑪效應》作者)合作,藉由輕鬆詼諧的口吻帶領讀者一窺「好奇心對話」的進行方式與精華,探索好奇心如何開拓一個人的格局與視野,深化生命內涵,在職場管理、人際關係各方面改變你的人生。



安迪.沃荷(Andy Warhol):普普藝術大師

麥可傑克森(Michael Jackson):搖滾天王

以撒.艾西莫夫(Isaac Asimov):科幻小說作家

黛安娜王妃(Princess Diana):英國前王妃

歐普拉(Oprah Winfrey):歐普拉網路電視網創辦人暨董事長、演員、作家

菲德爾.卡斯楚(Fidel Castro):古巴共產黨中央委員會第一書記

薇薇安.魏斯伍德(Vivienne Westwood):時尚設計師

湯米席爾菲格(Tommy Hilfiger):時尚設計師

卡文.克萊(Calvin Klein):時尚設計師

碧昂絲.諾利斯(Beyonce Knowles):歌手、演員

雷霸龍.詹姆斯(LeBron James):NBA 明星球員

巴拉克.歐巴馬(Barack Obama):美國總統

史帝夫.賈伯斯(Steve Jobs):蘋果公司共同創辦人

賈斯汀.提姆布萊克(Justin Timberlake):歌手、演員

瑪格麗特.柴契爾(Margaret Thatcher):英國前首相

亨利.季辛吉(Henry Kissinger):美國前國務卿、諾貝爾獎和平獎得主

傑夫.貝佐斯(Jeff Bezos):亞馬遜網站創辦人暨執行長

小威廉斯(Serena Williams):職業網球明星

提姆.庫克(Tim Cook):蘋果公司執行長

阿里(Muhammad Ali):三屆世界重量級拳王

賈德.戴蒙(Jared Diamond):普立茲獎得主、《槍砲、病菌與鋼鐵》作者


暴動小貓(Pussy Riot):俄羅斯女權主義龐克樂團

喬納.沙克(Jonas Salk):小兒麻痺疫苗的首位發明家

霍華德.嘉納(Howard Gardner):發展心理學家,提出多元智能理論

吉姆.柯林斯(Jim Collins):管理顧問、《從A到A+》作者

……等,共超過 500 人


Ring Ring(人氣插畫家)








「充滿無比的好奇,才能找到更好的自己」,是 Ring Ring 認為人之所以要擁有好奇心的原因。我們一路以來所接受的教育,普遍依循著一套固定的模式,讓人很難有勇氣敢去嘗試突破,當你試著與眾不同,卻又被套上叛逆的標籤。



——Ring Ring







麥爾坎.葛拉威爾(Malcolm Gladwell):《引爆趨勢》、《異數》作者

艾力克.施密特(Eric Schmidt):Google 執行董事長

雪柔.桑德伯格(Sheryl Sandberg):Facebook 營運長、《挺身而進》作者

朗霍華(Ron Howard):奧斯卡金獎導演

羅伯特.艾格(Robert Iger):迪士尼公司董事長暨執行長

迪克.科斯特羅(Dick Costolo):Twitter 前執行長

雅莉安娜.哈芬登(Arianna Huffington):《哈芬登郵報》(Huffington Post)共同創辦人暨總編輯




《浮華世界》(Vanity Fair)、《告示牌》(Billboard)、

《娛樂週刊》(Entertainment Weekly)、

《哈佛商業評論》(Harvard Business Review)、

《華爾街日報》(Wall Street Journal)、《富比士》(Forbes)、

《快速企業》(Fast Company)、《今日美國報》(USA Today)、

《洛杉磯時報》(Los Angeles Times)、《紐約郵報》(New York Post)、

《哈芬登郵報》(Huffington Post)、《柯克斯書評》(Kirkus Reviews)、

《出版人週刊》(Publishers Weekly)、《圖書館期刊》(Library Journal)


出版社 商周出版(城邦)

#1 BESTSELLER • The groundbreaking book that redefines what it means to be smart, with a new introduction by the author
“A thoughtfully written, persuasive account explaining emotional intelligence and why it can be crucial.”—USA Today

Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our “two minds”—the rational and the emotional—and how they together shape our destiny.

Drawing on groundbreaking brain and behavioral research, Goleman shows the factors at work when people of high IQ flounder and those of modest IQ do surprisingly well. These factors, which include self-awareness, self-discipline, and empathy, add up to a different way of being smart—and they aren’t fixed at birth. Although shaped by childhood experiences, emotional intelligence can be nurtured and strengthened throughout our adulthood—with immediate benefits to our health, our relationships, and our work. 
The twenty-fifth-anniversary edition of Emotional Intelligence could not come at a better time—we spend so much of our time online, more and more jobs are becoming automated and digitized, and our children are picking up new technology faster than we ever imagined. With a new introduction from the author, the twenty-fifth-anniversary edition prepares readers, now more than ever, to reach their fullest potential and stand out from the pack with the help of EI.
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