If you have already developed an Android applications with Java and you now intend to use C# and Xamarin Studio's capabilities, or if you have never taken the dive into mobiles, then this book is for you. It would be helpful to have some C# experience so you follow the recipes in this book, though knowledge of Android is not required.What You Will LearnBuild a GUI for your Android applicationsExplore Android activities and understand configuration changesManage multiscreens, icons, and multimedia in your applicationsStart and bind Android services and create notificationsCreate beautiful applications using the camera and animationsEffectively couple your phone's hardware with applicationsIntegrate advertisements and select the right advertisement providers for your applicationsIn Detail
Multiplatform applications have taken the development world by storm. This has revolutionized the selection of the right tools for the efficient development and deployment of applications. Xamarin studio is emerging as the preferred choice among .NET/C# developers. It enables them to design cross-platform applications using their favorite language and IDE. Xamarin studio is supported by the Mac OS and Windows platforms, and you can develop your own applications for iOS, Windows, or Android with its help.
This book takes you through all the stages of application development, right from getting started with Xamarin and developing a GUI to putting up your application on the store. The recipes will help you in acquiring sufficient knowledge to go about creating applications.
Starting with introducing Xamarin studio, its underlying technologies, and the Android ecosystem, the book goes on to cover the graphical aspects of creating Android applications. Moving on, you will learn more about data management with Android services. This is followed by techniques on how to interact with the Android OS and the phone's hardware, before finally concluding with mobile advertisements and Google Play. By the end of this book, you will have discovered all the specialties related to developing Android application with Xamarin Studio.Style and approach
This book is organized around hands-on and practical recipes that focus on the development of Android applications using C# and Xamarin. Each recipe is easy to follow to help you progress efficiently through the book.
Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards
In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".)
Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to:
Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.
In Java: The Complete Reference, Eighth Edition, bestselling programming author Herb Schildt shows you everything you need to develop, compile, debug, and run Java programs. Updated for Java Platform, Standard Edition 7 (Java SE 7), this comprehensive volume covers the entire Java language, including its syntax, keywords, and fundamental programming principles. You'll also find information on key elements of the Java API library. JavaBeans, servlets, applets, and Swing are examined and real-world examples demonstrate Java in action. In addition, new Java SE 7 features such as try-with-resources, strings in switch, type inference with the diamond operator, NIO.2, and the Fork/Join Framework are discussed in detail.
Coverage includes:Data types and operators Control statements Classes and objects Constructors and methods Method overloading and overriding Interfaces and packages Inheritance Exception handling Generics Autoboxing Enumerations Annotations The try-with-resources statement Varargs Multithreading The I/O classes Networking The Collections Framework Applets and servlets JavaBeans AWT and Swing The Concurrent API Much, much more
Each performance rule is supported by specific examples, and code snippets are available on the book's companion web site. The rules include how to:
If you're building pages for high traffic destinations and want to optimize the experience of users visiting your site, this book is indispensable.
"If everyone would implement just 20% of Steve's guidelines, the Web would be adramatically better place. Between this book and Steve's YSlow extension, there's reallyno excuse for having a sluggish web site anymore."
-Joe Hewitt, Developer of Firebug debugger and Mozilla's DOM Inspector
"Steve Souders has done a fantastic job of distilling a massive, semi-arcane art down to a set of concise, actionable, pragmatic engineering steps that will change the world of web performance."
-Eric Lawrence, Developer of the Fiddler Web Debugger, Microsoft Corporation
Successful interaction design requires more than just creating clean code and sharp graphics. You must also fulfill your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.
With so many issues involved—usability, brand identity, information architecture, interaction design— creating the user experience can be overwhelmingly complex. This new edition of The Elements of User Experience cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Garrett gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design.
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities
Learn how to use the latest techniques, best practices, and current web standards—including HTML5 and CSS3. Each chapter provides exercises to help you to learn various techniques, and short quizzes to make sure you understand key concepts.
AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.
This book will teach you how to:Understand what makes "good design," from discovery through to implementationUse color effectively, develop color schemes, and create a paletteCreate pleasing layouts using grids, the rule of thirds, and symmetryEmploy textures: lines, points, shapes, volumes, and depthApply typography to make ordinary designs look greatChoose, edit, and position effective imagery
And lots more...
Updated and expanded coverage of mobile and responsive web design (RWD)A new sample projectNew sections on user interface and icon designCommon user-interface patterns and resources
This easy-to-follow guide is illustrated with beautiful, full-color examples, and will lead you through the process of creating great designs from start to finish.
The third edition of this book has been greatly revised and now features:
Size text using keywords, percentages, and ems to allow more user control. Plan for vertical expansion of horizontal page components. Use floats to achieve grid-like results. Ensure that content is still readable in the absence of images or CSS. Strip the presentation from data tables, and rebuild with CSS. Progressively enhance your designs using HTML5 and CSS3. Visit the companion website at simplebits.com/bulletproof to download finished files, additional resources, and book updates.
C# is a complicated programming language for building .NET-connected software for Microsoft Windows, the Web, and a wide range of devices. The friendly All-in-One For Dummies format is a perfect way to present it. Each minibook is a self-contained package of necessary information, making it easy to find what you're looking for.
Upgrades in C# 2010 include the ability to build Windows 7 applications and compatibility with Python and Ruby.C# is a somewhat complex programming language for building .NET-connected software for Microsoft Windows, the Web, and other devices Beginning C# programmers will appreciate how the All-in-One format breaks the topic into minibooks, each one addressing a key body of information Minibooks include creating your first C# program, Windows 7 programming, basic C# programming, object-based programming, object-oriented programming, Windows programming with C# and Visual Studio, and debugging Companion Web site includes all sample code
Beginning C# programmers will find C# 2010 All-in-One For Dummies explains a complicated topic in an easy, understandable way.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Speed is essential for today's rich media web sites and Web 2.0 applications. With this book, you'll learn how to shave precious seconds off your sites' load times and make them respond even faster.
This book contains six guest chapters contributed by Dion Almaer, Doug Crockford, Ben Galbraith, Tony Gentilcore, Dylan Schiemann, Stoyan Stefanov, Nicole Sullivan, and Nicholas C. Zakas.
Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, go to www.peachpit.com/redeem and redeem the unique code provided inside this book.
* Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project.
* Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources.
Want to build the next runaway Facebook app like Farmville or Mafia Wars? Interested in leveraging Facebook app development as part of a marketing strategy? Whether you want to build your own Facebook app from scratch, extend an existing Facebook app, or create a game, this book gets you up and running in no time. Master the Facebook toolkit, get acquainted with the Facebook Markup and Query languages, navigate the Facebook API—even learn how to make money with your new app!Shows you how to build the next great Facebook application with just basic HTML and scripting skills Delves into what makes a good app and what makes a lucrative app Explores how to create Facebook apps for marketing and viral reach, creating apps that can make money, and Facebook game development Reviews the Facebook toolkit and gets you started with the My First Facebook application Covers Facebook Markup and Query languages, navigating the Facebook API, and how to create a compelling interface
Create the next killer Facebook app with this approachable, fun guide!
Scalability Rules is the easy-to-use scalability primer and reference for every architect, developer, web professional, and manager. Authors Martin L. Abbott and Michael T. Fisher have helped scale more than 200 hypergrowth Internet sites through their consulting practice. Now, drawing on their unsurpassed experience, they present 50 clear, proven scalability rules—and practical guidance for applying them.
Abbott and Fisher transform scalability from a “black art” to a set of realistic, technology-agnostic best practices for supporting hypergrowth in nearly any environment, including both frontend and backend systems.
For architects, they offer powerful new insights for creating and evaluating designs. For developers, they share specific techniques for handling everything from databases to state. For managers, they provide invaluable help in goal-setting, decision-making, and interacting with technical teams. Whatever your role, you’ll find practical risk/benefit guidance for setting priorities—and getting maximum “bang for the buck.”
• Simplifying architectures and avoiding “over-engineering”
• Scaling via cloning, replication, separating functionality, and splitting data sets
• Scaling out, not up
• Getting more out of databases without compromising scalability
• Avoiding unnecessary redirects and redundant double-checking
• Using caches and content delivery networks more aggressively, without introducing unacceptable complexity
• Designing for fault tolerance, graceful failure, and easy rollback
• Striving for statelessness when you can; efficiently handling state when you must
• Effectively utilizing asynchronous communication
• Learning quickly from mistakes, and much more
Responsive design is not just another technique–it is the beginning of the maturation of a medium and a fundamental shift in the way we think about the web.
Implementing Responsive Design is a practical examination of how this fundamental shift affects the way we design and build our sites. Readers will learn how to:Build responsive sites using a combination of fluid layouts, media queries, and fluid media Adopt a responsive workflow from the very start of a project Enhance content for different devices Use feature-detection and server-side enhancement to provide a richer experience
Dreamweaver is the industry standard software for professional website design, with more than 90 percent of the market. In this book-and-DVD package, expert instructors provide a complete course in basic Dreamweaver that you can access at your own speed. Step-by-step instructions in the book are supported by lesson files and video tutorials on the DVD, presenting the newest version of Dreamweaver in 16 self-paced lessons. You'll learn to use style sheets, dynamic HTML, multimedia, databases, and much more to design, develop, and maintain your website.Newcomers to website development will learn to design and maintain fully functioning sites using the newest version of Dreamweaver with this book-and-DVD package The self-paced lessons cover applying style sheets, using dynamic HTML, adding style with images and multimedia, publishing and maintaining a website, and using databases to create dynamic websites Shows how to use hyperlinks to navigate throughout a website or link to other sites on the Internet and how to format web pages and forms Created by a team of Adobe experts who have developed training programs for Adobe Systems
Dreamweaver CS6 Digital Classroom is the next best thing to having a personal tutor teach you this award-winning software.
Note: DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
If you are a beginner who needs a solid grounding in the best practices for creating websites, this book is for you.
Written by innovative curriculum developer and university web instructor Thomas Michaud, this book provides an accessible yet comprehensive look at web design and front-end coding, covering HTML, CSS, design principles and more. You’ll learn HTML semantics, structure, and validation, and how to separate content from design using CSS (levels 1, 2, and 3). Online videos and code examples let you follow along and practice with the code.
Some of the other things you’ll learn about include:
• text elements, links, objects, and tables
• using the box model for background images, padding, borders, and margins
• fixed vs. liquid page layout
• choosing between different navigation models
• creating and styling forms
Foundations of Web Design is an indispensable resource to quickly take you from sketching to coding.
Based on Cascading Style Sheets: The Definitive Guide, this reference is an easy-to-use cheatsheet of the CSS specifications you need for any task at hand. This book helps you:Quickly find and adapt the style elements you needLearn how CSS3 features complement and extend your CSS practicesDiscover new value types and new CSS selectorsImplement drop shadows, multiple backgrounds, rounded corners, and border imagesGet new information about transforms and transitions
Get comfortable with writing and reviewing HTML5 compliant code and put your web development skills to work today with HTML5 Digital Classroom.
NOTE: DVD and other supplementary materials are not included as part of eBook file. These materials are available for download upon purchase.
This second edition contains:New examples and updated browser support information New case studies from Simon Collison and Cameron Moll CSS3 examples, showing new CSS3 features, and CSS3 equivalents to tried and tested CSS2 techniques
Designing Web Interfaces illustrates many patterns with examples from working websites. If you need to build or renovate a website to be truly interactive, this book gives you the principles for success.
The book's contributors include:Cody LindleyJames PadolseyRalph WhitbeckJonathan SharpMichael Geary and Scott GonzálezRebecca MurpheyRemy SharpAriel FleslerBrian CherneJörn ZaeffererMike HostetlerNathan SmithRichard D. WorthMaggie Wachs, Scott Jehl, Todd Parker, and Patty TolandRob Burns
Whether you use Joomla! to power a website, intranet, or blog, you'll need a good how-to reference on this complex, but not always intuitive, content management software. Joomla! Bible, Second Edition is that book. It not only brings you up to speed on the changes and extensions that are now part of Joomla! 3.0, it thoroughly covers functions and tasks, including installation, configuration, management, advanced modules, and extended coverage of two key extensions.
You'll learn how to obtain code and deploy it to a server; how to obtain, modify, and delete content; how to choose between the Joomla! Platform and the Joomla! CMS; and more. By the time you finish the Joomla! Bible, Second Edition, you'll be well prepared to build and maintain a Joomla!-based website.Walks you through obtaining the Joomla! 3.0 code and how to deploy it to a server, configure the site, create content, and manage content and user hierarchies Helps you get the most out of core modules that provide advanced functionality, including the Polls Module, the Banner Manager, Content Syndication, Newsfeed Aggregation, and others Includes hands-on tutorials and real-world practical applications
Whether you're a content manager, website manager, developer, or do-it-yourselfer, make sure you keep Joomla! Bible, Second Edition on hand.
You will learn about developing a business plan to guide you to success, increasing seller-buyer communication, selling from your own Web site, keyword marketing, alternative shipping methods, taxes, growing sales, other auction marketplaces, locating inventory to sell, building brand recognition, hints on improving ad copy and photography, dealing with competition, fulfillment options, accounting, and how to get positive feedback.
This book contains marketing tricks that will help you create interest in your product and tips about taking photos, managing e-mail, and shipping. This book contains information on: wholesalers, drop shippers, auctions, closeouts, discontinued merchandise, overstocks, salvage items, surplus merchandise, below wholesale products, customer returns, wholesale trade shows, suppliers, liquidators, foreign and domestic manufacturers, and places to look in your area.
In addition, we spent hours interviewing hundreds of todayâe(tm)s most successful eBay PowerSellers. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your eBay listings are optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits.
In this book, you will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to take your eBay business to the next level and ultimately earn enormous profits, this book is for you. With over 500,000 sellers making a living on eBay today, there is no reason you cannot use this medium to become financially successful, too. This book will arm you with the knowledge you need to become an eBay PowerSeller.
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Perfect for beginners who need step-by-step guidance, and for longtime Dreamweaver designers who need a handy reference to the new version, this thoroughly updated edition of our bestselling Missing Manual is your complete guide to designing, organizing, building, and deploying websites. It's the ultimate atlas for Dreamweaver CS4.
The important stuff you need to know:Start with the basics. Write CSS-friendly HTML, including the HTML5 tags recognized by today’s browsers.Design for mobile devices. Create web pages that look great when visitors use them on the go.Make your pages work for you. Add animations that capture the imagination, and forms that get the job done.Take control of page layouts. Use professional design techniques such as floats and positioning.Make your layouts more flexible. Design websites with Flexbox that adjust to different devices and screen sizes.Work more efficiently. Write less CSS code and work with smaller files, using Syntactically Awesome Stylesheets (Sass).
Each chapter has how-to guidance to walk you through implementing concepts, and real-world scenarios to help you relate to the information and better grasp how it impacts your data. This book provides the information that you need in order to understand the current PCI Data Security standards and how to effectively implement security on network infrastructure in order to be compliant with the credit card industry guidelines, and help you protect sensitive and personally-identifiable information.Completely updated to follow the most current PCI DSS standard, version 3.0Packed with help to develop and implement an effective strategy to keep infrastructure compliant and secureIncludes coverage of new and emerging technologies such as NFC, P2PE, CNP/Mobile, and EMVBoth authors have broad information security backgrounds, including extensive PCI DSS experience
You can do this; anyone can because it's easy. Places like Webs, Yola, Wordpress, Blogger and others have made it simple with WYSIWYG editing (what you see is what you get). This book is a simple guide for everyone, from computer beginners to advanced users who will benefit from tips and over 150 useful links.
Jason Matthews is also the author of How to Make, Market and Sell Ebooks All for Free and Get On Google Front Page. He knows a myriad of online tools, programs and software to make the most of an internet career at absolutely no cost.
Plus it's fun when you save time, money and effort!
Subjects: your own website, make free website, blogging, blog, how to blog, web design, website design, internet marketing, internet business, e-business, e-commerce, wordpress, blogger, webs, yola
The important stuff you need to know:Dive into page design. Quickly learn the basics of working with text, images, links, and tables.Edit pages in Live view. Dynamically add elements to live pages and immediately see the results.Design once, and for all. Build fluid-grid sites that adapt themselves to desktop, tablet, and mobile devices.Troubleshoot your HTML. Use the new Element Quick View to reveal the hierarchy of page elements.Style with ease. Tap Dreamweaver’s enhanced CSS Designer to copy and paste styles.Enhance Dreamweaver. Get new program features with add-ons that integrate directly with Dreamweaver.Bring your pages to life. Use jQuery UI to add interactive page elements like tabbed content panels.Create universal pages. Avoid browser incompatibility with workarounds.
"Amazon’s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+.
P – Plenty of traffic
O – Offer something for free
W – Win their trust
E – Engaging experience
R – Request an action
+ – additional tips & secrets
Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book.
Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.
The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.
Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.
"A lively, enjoyable and informative tour of a topic that's only going to become more important."
--David Weinberger, Author, Small Pieces Loosely Joined and The Cluetrain Manifesto
"I envy the young scholar who finds this inventive book, by whatever strange means are necessary. The future isn't just unwritten--it's unsearched."
--Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic Frontier Foundation
"Search engine marketing is the hottest thing in Internet business, and deservedly so. Ambient Findability puts SEM into a broader context and provides deeper insights into human behavior. This book will help you grow your online business in a world where being found is not at all certain."
--Jakob Nielsen, Ph.D., Author, Designing Web Usability: The Practice of Simplicity
"Information that's hard to find will remain information that's hardly found--from one of the fathers of the discipline of information architecture, and one of its most experienced practitioners, come penetrating observations on why findability is elusive and how the act of seeking changes us."
--Steve Papa, Founder and Chairman, Endeca
"Whether it's a fact or a figure, a person or a place, Peter Morville knows how to make it findable. Morville explores the possibilities of a world where everything can always be found--and the challenges in getting there--in this wide-ranging, thought-provoking book."
--Jesse James Garrett, Author, The Elements of User Experience
"It is easy to assume that current searching of the World Wide Web is the last word in finding and using information. Peter Morville shows us that search engines are just the beginning. Skillfully weaving together information science research with his own extensive experience, he develops for the reader a feeling for the near future when information is truly findable all around us. There are immense implications, and Morville's lively and humorous writing brings them home."
--Marcia J. Bates, Ph.D., University of California Los Angeles
"I've always known that Peter Morville was smart. After reading Ambient Findability, I now know he's (as we say in Boston) wicked smart. This is a timely book that will have lasting effects on how we create our future.
--Jared Spool, Founding Principal, User Interface Engineering
"In Ambient Findability, Peter Morville has put his mind and keyboard on the pulse of the electronic noosphere. With tangible examples and lively writing, he lays out the challenges and wonders of finding our way in cyberspace, and explains the mutually dependent evolution of our changing world and selves. This is a must read for everyone and a practical guide for designers."
--Gary Marchionini, Ph.D., University of North Carolina
"Find this book! Anyone interested in making information easier to find, or understanding how finding and being found is changing, will find this thoroughly researched, engagingly written, literate, insightful and very, very cool book well worth their time. Myriad examples from rich and varied domains and a valuable idea on nearly every page. Fun to read, too!
--Joseph Janes, Ph.D., Founder, Internet Public Library
"Amazon’s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+.
P – Plenty of traffic
O – Offer something for free
W – Win their trust
E – Engaging experience
R – Request an action
+ – additional tips & secrets
Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book.
Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!Create strategic groups of ads and keywords Understand Google's Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates
WPF is the new presentation framework for Windows Vista that also works with Windows XP. It's a cornucopia of new technologies, which includes a new graphics engine that supports 3-D graphics, animation, and more; an XML-based markup language, called XAML, for declaring the structure of your Windows UI; and a radical new model for controls.
This second edition includes new chapters on printing, XPS, 3-D, navigation, text and documents, along with a new appendix that covers Microsoft's new WPF/E platform for delivering richer UI through standard web browsers -- much like Adobe Flash. Content from the first edition has been significantly expanded and modified. Programming WPF includes:Scores of C# and XAML examples that show you what it takes to get a WPF application up and running, from a simple "Hello, Avalon" program to a tic-tac-toe gameInsightful discussions of the powerful new programming styles that WPF brings to Windows development, especially its new model for controlsA color insert to better illustrate WPF support for 3-D, color, and other graphics effectsA tutorial on XAML, the new HTML-like markup language for declaring Windows UIAn explanation and comparison of the features that support interoperability with Windows Forms and other Windows legacy applications
WPF represents the best of the control-based Windows world and the content-based web world. Programming WPF helps you bring it all together.
This new book will show you how to build, promote, and make money off of your website or brick and mortar store using the Internet - with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions.
The revised second edition of this popular book presents a comprehensive, hands-on, step-by-step guide for increasing website traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your website from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, utilize search engine and e-mail marketing strategies, build Web communities, and brand your business. This book provides information on auto-responders, Google advertising, banner advertising, eBay storefronts, Web design, search engine registration, and directories. You will also be provided with real-world examples of which strategies are succeeding and which are failing so you can successfully market your business today.
In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss:
Why some entrepreneurs are luckier than others How to anticipate success or failure before you begin Why timing is everything for a startup Strategic positioning to beat the competition Building a business that cannot be commoditized Methods for Improving user engagement and profits
This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.
Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth.Foster collaboration and accelerate information dissemination with blogs and wikis Implement folksonomic strategies to achieve business intelligence, analytics, and semantic web goals Capture and broadcast connection graphs and activity streams via social networks Bring together application data, business analytics, unstructured information, and collaborative interactions in enterprise mashups Enable rich Internet applications with Ajax, Ruby on Rails, Flash, FLEX, and other technologies Connect your Web 2.0 ecosystem through Web services, such as REST and JSON Ensure security and compliance management
Step-by-step instructions for the tasks you care about most
Large, full-color, close-up photos show you exactly what to do
Common-sense help whenever you run into problems
Tips and notes to help you do even more
Over the years, you’ve learned a lot. Now, learn eBay!
We’ve identified the eBay skills you need to find bargains on great items, shop safely online, and sell your own stuff on eBay.
Our crystal-clear instructions respect your smarts but never assume you’re an expert. Big, colorful photos on nearly every page make this book incredibly easy to read and use!
Sign up for eBay Find the best bargains Buy fixed-price items Bid--and win--in online auctions Shop safely Prepare your own items for sale Create both fixed-price and auction listings Collect payments via PayPal Deal with deadbeats and disputes Pack and ship the items you sell Use eBay to downsize your home Manage your activity with My eBay Use eBay on your smartphone or tablet
Sams Teach Yourself eBay in 10 Minutes offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you learn everything you need to know to shop for, purchase, and sell items on eBay—safely and securely.
10 minutes is all you need to learn how to…Bid in eBay auctions
Win auctions with last-minute snipes Buy fixed-price items Pay for your purchases Find items to sell List items for sale via online auction Sell items at a fixed price Use pictures in your eBay listings Pack and ship the items you sell Accept credit card payments via PayPal Deal with feedback Manage your eBay activity with My eBay Browse and search for items to buy Deal with non-paying buyers Create more effective item listings Use a Trading Assistant to sell your items Sell internationally Use eBay’s advanced selling tools Buy online safely and securely
User Level: Beginning