“[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time.”
—from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People
“The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.”
—Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul®
The first edition of Crucial Conversations exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to:Prepare for high-stakes situations Transform anger and hurt feelings into powerful dialogue Make it safe to talk about almost anything Be persuasive, not abrasive
be a better spouse? Not communicating well with your employees? Having
trouble building business relationships? Or would you just like to
improve your people skills and your ability to make strong, lasting
impressions on the men and women you meet every day? The solution is
"Skill With People!" Les Giblin's timeless classic has what you need to
get on the fast track to success at home, at work, and in business.
Life lessons from the Master of basic people skills.
as "the most wisdom in the least words", Skill With People has sold
over 2 Million copies and has been translated into 20 languages.
Credited with transforming the lives of its many readers,
Skill with People is a must-have for everyone's personal
library.Communicate with impact.
Influence with certainty. Listen with sensitivity. "Skill With People" shows you how!
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others– struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony– draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)– the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
“Fast, fun and immensely practical.”
—JOE SULLIVAN, Founder, Flextronics
“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”
—JOSH WHITFORD, Founder, Echelon Media
“What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.”
—RALPH CRAM, Investor
“Pitch Anything offers a new method that will differentiate you from the rest of the pack.”
—JASON JONES, Senior Vice President, Jones Lang LaSalle
“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.”
—STEVEN WALDMAN, Principal and Founder, Spectrum Capital
“Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.”
—LOUIE UCCIFERRI, President, Regent Capital Group
“I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.”
—TAYLOR GARRETT, Vice President, White Cap
“A counter-intuitive method that works.”
—JAY GOYAL, CEO, SumOpti
About the Book:
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.
Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision
One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.
Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.
They have mastered the art of dealing with people!
Let this book show you how to:
Achieve your goals Handle the human ego Become a master conversationalist Make others feel good about themselves And much more!
with people is the one essential ingredient for success and happiness
at home and in business. "The Art of Dealing With People" gives you the
skills to take your people skills to a level that you never thought
Skill in human relations is similar to skill in any
other field, in that success depends on understanding and mastering
certain basic general principles. You must not only know what to do, but
why you're doing it.
As far as basic principles are concerned,
people are all the same. Yet each individual person you meet is
different. If you attempted to learn some gimmick to deal successfully
with each separate individual you met, you would be face with a hopeless
Influencing people is an art, not a gimmick. When you
apply gimmicks in a superficial, mechanical manner, you go through the
same motions as the person who "has a way," but it doesn't work for you.
The purpose of this book is to give you knowledge based upon an
understanding of human nature: why people act the way they do. The
methods presented in this book have been tested on thousands of people
who have attended my human relations seminars. They are not just my pet
ideas of how you should deal with people, but ideas that have stood the
test of how you must deal with people. That is, if you want to get along
with them and get what you want at the same time.
Yes, we all
want success and happiness. And the day is long past, if it ever
existed, when you could achieve these goals by forcing people to give
you what you want. And begging is no better, for no one has respect for,
or any desire to help, the person who constantly kowtows and literally
goes around with his hand out, begging other people to like him.
one successful way to get the things you want from life is to acquire
skill in dealing with people. Download now and you will learn how.
This revised edition of Peter Senge’s bestselling classic, The Fifth Discipline, is based on fifteen years of experience in putting the book’s ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. The leadership stories in the book demonstrate the many ways that the core ideas in The Fifth Discipline, many of which seemed radical when first published in 1990, have become deeply integrated into people’s ways of seeing the world and their managerial practices.
In The Fifth Discipline, Senge describes how companies can rid themselves of the learning “disabilities” that threaten their productivity and success by adopting the strategies of learning organizations—ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually learning how to create results they truly desire.
The updated and revised Currency edition of this business classic contains over one hundred pages of new material based on interviews with dozens of practitioners at companies like BP, Unilever, Intel, Ford, HP, Saudi Aramco, and organizations like Roca, Oxfam, and The World Bank. It features a new Foreword about the success Peter Senge has achieved with learning organizations since the book’s inception, as well as new chapters on Impetus (getting started), Strategies, Leaders’ New Work, Systems Citizens, and Frontiers for the Future.
Mastering the disciplines Senge outlines in the book will:
• Reignite the spark of genuine learning driven by people focused on what truly matters to them
• Bridge teamwork into macro-creativity
• Free you of confining assumptions and mindsets
• Teach you to see the forest and the trees
• End the struggle between work and personal time
From the Trade Paperback edition.
THINGS A LITTLE BIRD TOLD ME
From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter-the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today. In Biz's world:
-Opportunity can be manufactured
-Great work comes from abandoning a linear way of thinking
-Creativity never runs out
-Asking questions is free
-Empathy is core to personal and global success
In this book, Biz also addresses failure, the value of vulnerability, ambition, and corporate culture. Whether seeking behind-the-scenes stories, advice, or wisdom and principles from one of the most successful businessmen of the new century, THINGS A LITTLE BIRD TOLD ME will satisfy every reader.
Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption (before Anonymous shot to fame as a key player in the battles over WikiLeaks, the Arab Spring, and Occupy Wall Street). She ended up becoming so closely connected to Anonymous that the tricky story of her inside–outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book.
The narrative brims with details unearthed from within a notoriously mysterious subculture, whose semi-legendary tricksters—such as Topiary, tflow, Anachaos, and Sabu—emerge as complex, diverse, politically and culturally sophisticated people. Propelled by years of chats and encounters with a multitude of hackers, including imprisoned activist Jeremy Hammond and the double agent who helped put him away, Hector Monsegur, Hacker, Hoaxer, Whistleblower, Spy is filled with insights into the meaning of digital activism and little understood facets of culture in the Internet age, including the history of “trolling,” the ethics and metaphysics of hacking, and the origins and manifold meanings of “the lulz.”
From the Hardcover edition.
In this new edition, Garr gives his readers new, fresh examples to draw inspiration from, with a whole new chapter for those who present on more technical and educational topics based on techniques used by many presenters who give high-level talks at TED and other powerhouse events. Whether the reader is in research, technology, business, or education–this book will show them how to take what could look like a really dry presenation and reinvigorate the material in totally fresh (and sometimes interactive!) ways that will make it memorable and resonate with the audience.
Staying true to the mission of the first), Garr combines solid principles of design with the tenets of Zen simplicity to help readers along the path to simpler, more effective presentations that will be appreciated, remembered, and best of all, acted upon.
Dale Carnegie’s time-tested advice has carried millions upon millions of readers for more than seventy-five years up the ladder of success in their business and personal lives. Now the first and best book of its kind has been rebooted to tame the complexities of modern times and will teach you how to communicate with diplomacy and tact, capitalize on a solid network, make people like you, project your message widely and clearly, be a more effective leader, increase your ability to get things done, and optimize the power of digital tools.
Dale Carnegie’s commonsense approach to communicating has endured for a century, touching millions and millions of readers. The only diploma that hangs in Warren Buffett’s office is his certificate from Dale Carnegie Training. Lee Iacocca credits Carnegie for giving him the courage to speak in public. Dilbert creator Scott Adams called Carnegie’s teachings “life-changing.” To demonstrate the lasting relevancy of his tools, Dale Carnegie & Associates, Inc., has reimagined his prescriptions and his advice for our difficult digital age. We may communicate today with different tools and with greater speed, but Carnegie’s advice on how to communicate, lead, and work efficiently remains priceless across the ages.
From travel to news to commerce, smart businesses are reorienting their efforts around people–around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.
This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.
"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."
So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.
He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.
Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.
Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.
With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade.
Highlights include:Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBCPractical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrongThe inside scoop on who earns $30,000 for a one-hour lecture and whyThe worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use)
Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.
You can be the person who only gets told yes instead of no. Streamline your path to success by learning the secrets of communication and persuasion. Learn how to enter a room and command respect and how to get people to listen to you. You will be able to wield your influence easily, while communicating better, upping your chances for success in both your professional and personal life. Communication is part of our daily lives, start using it to your advantage with this book.
Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Updated to include Steve Jobs's iPad and iPad2 launch presentations
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.
The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:Develop a messianic sense of purpose Reveal the Conquering hero Channel your inner Zen Stage your presentation with props Make it look effortless
With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
—Rob Enderle, The Enderle Group
“Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.
The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you:
• Push past writer’s block
• Grab—and keep—readers’ attention
• Earn credibility with tough audiences
• Trim the fat from your writing
• Strike the right tone
• Brush up on grammar, punctuation, and usage
Office politics are an unavoidable fact of life in every workplace. To accomplish your personal and business goals, you must learn to successfully play the political game in your organization. Whether you are a new player or a seasoned veteran, Secrets to Winning at Office Politics can help you increase your personal power without compromising your integrity or taking advantage of others. This smart, practical guide shows you how to stop wasting energy on things you can't change and start taking steps to get what you want.
Written by an organizational psychologist and corporate consultant, Marie G. McIntyre's Secrets to Winning at Office Politics uses real-life examples of political winners and losers to illustrate the behaviors that contribute to success or failure at work. You will be shown techniques for managing your boss more effectively, improving your influence skills, changing the way you are perceived, and dealing with difficult people. Using these proven strategies for political success, you will then be able to create a Political Game Plan that outlines the steps necessary to accomplish your own individual goals.
Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.
You’ll learn how to:Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield)
Includes a foreword by Brian Solis.
You can learn how to be a people magnet by becoming a better speaker. With effective communication, you too can have people pay attention to you and you will find that your powers of persuasion will be highly effective!
This book teaches you what the common pitfalls are for bad communication and how to overcome them so that you can be a highly effective people person as well.
Unlike other social networks, Google+ allows photographers to upload, personalize, and update images easily. The Google+ interface is intuitive and attractive—images appear large and uncropped in the stream, preserving their original integrity; and the infinite scrolling feature creates a fluid, enjoyable photo browsing experience. In addition, the Google+ interface is built to encourage social interaction, not in miniature sound bites, but in full-length discussions with diverse groups of people. Users can build circles to connect with just those they want to include in different conversations, and they can use the Hangouts feature to talk with other users in real time from anywhere in the world.
With this book, you'll see why Google+ has quickly become the most inspiring and interactive social network for photographers, and you'll learn how to leverage Google+ to build a following and connect with other photographers–and potential customers. Explains how to effectively showcase your work for the vibrant and growing Google+ photography community Shows how to upload, organize, and share your images; and hone your skills through photo-critique circles Features interviews with leading photographers who share their own photos and tips on how to make the most of Google+ to build an online presence
People--friends, family members, work colleagues, salespeople--lie to us all the time. Daily, hourly, constantly. None of us is immune, and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day.
Now there's something we can do about it. Pamela Meyer's Liespotting links three disciplines--facial recognition training, interrogation training, and a comprehensive survey of research in the field--into a specialized body of information developed specifically to help business leaders detect deception and get the information they need to successfully conduct their most important interactions and transactions.
Some of the nation's leading business executives have learned to use these methods to root out lies in high stakes situations. Liespotting for the first time brings years of knowledge--previously found only in the intelligence community, police training academies, and universities--into the corporate boardroom, the manager's meeting, the job interview, the legal proceeding, and the deal negotiation.
WHAT'S IN THE BOOK?
Learn communication secrets previously known only to a handful of scientists, interrogators and intelligence specialists.
Liespotting reveals what's hiding in plain sight in every business meeting, job interview and negotiation:
- The single most dangerous facial expression to watch out for in business & personal relationships
- 10 questions that get people to tell you anything
- A simple 5-step method for spotting and stopping the lies told in nearly every high-stakes business negotiation and interview
- Dozens of postures and facial expressions that should instantly put you on Red Alert for deception
- The telltale phrases and verbal responses that separate truthful stories from deceitful ones
- How to create a circle of advisers who will guarantee your success
Everett Rogers's name has become "virtually synonymous with the study
of diffusion of innovations," according to Choice. The second and
third editions of Diffusion of Innovations became the standard
textbook and reference on diffusion studies. Now, in the fourth
edition, Rogers presents the culmination of more than thirty years of
research that will set a new standard for analysis and inquiry.
The fourth edition is (1) a revision of the theoretical framework and
the research evidence supporting this model of diffusion, and (2) a
new intellectual venture, in that new concepts and new theoretical
viewpoints are introduced. This edition differs from its predecessors
in that it takes a much more critical stance in its review and
synthesis of 5,000 diffusion publications. During the past thirty
years or so, diffusion research has grown to be widely recognized,
applied and admired, but it has also been subjected to both
constructive and destructive criticism. This criticism is due in large
part to the stereotyped and limited ways in which many diffusion
scholars have defined the scope and method of their field of study.
Rogers analyzes the limitations of previous diffusion studies,
showing, for example, that the convergence model, by which
participants create and share information to reach a mutual
understanding, more accurately describes diffusion in most cases than
the linear model.
Rogers provides an entirely new set of case examples, from the
Balinese Water Temple to Nintendo videogames, that beautifully
illustrate his expansive research, as well as a completely revised
bibliography covering all relevant diffusion scholarship in the past
decade. Most important, he discusses recent research and current
topics, including social marketing, forecasting the rate of adoption,
technology transfer, and more. This all-inclusive work will be
essential reading for scholars and students in the fields of
communications, marketing, geography, economic development, political
science, sociology, and other related fields for generations to come.
In his book, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo's step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable.
Carmine Gallo's top 10 Wall Street Journal Bestseller Talk Like TED will give anyone who is insecure about their public speaking abilities the tools to communicate the ideas that matter most to them, the skill to win over hearts and minds, and the confidence to deliver the talk of their lives.
The opinions expressed by Carmine Gallo in TALK LIKE TED are his own. His book is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.
Emotional Vampires will help you cope effectively with the people in your life that confound you, confuse you, and seem to sap every ounce of your energy. Bestselling author Dr. Al Bernstein shows you how to recognize each vampire type--antisocial, histrionic, narcissists, obsessive-compulsives, paranoids--and deal with them effectively. He uses many examples from the latest news headlines, which will help you distinguish between the types and deepen your understanding of each one.
In response to the daily calls and emails he got about the previous edition of this book, Dr. Al Bernstein has added his advice for dealing with those emotional vampires who come in the shape of spouses and lovers, relatives, and children. Dr. Bernstein shows you how to deal with each vampire type and what you need to do to keep from getting drained.
The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more.
Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great.
Rosenzweig identifies nine popular business delusions. Among them:
The Delusion of Absolute Performance: Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks.
The Delusion of Rigorous Research: Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance.
The Delusion of Single Explanations: Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested.
In what promises to be a landmark book, The Halo Effect replaces mistaken thinking with a sharper understanding of what drives business success and failure. The Halo Effect is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure.
Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, The Halo Effect is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves.
After nearly a decade on the defensive, the world of science is about to be restored to its rightful place. But is the American public really ready for science? And is the world of science ready for the American public?
Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand. Or so people think. Most scientists don't care how they are perceived, but in our media-dominated age, style points count.
Enter Randy Olson. Fifteen years ago, Olson bid farewell to the science world and shipped off to Hollywood ready to change the world. With films like Flock of Dodos: The Evolution-Intelligent Design Circus (Tribeca '06, Showtime) and Sizzle: A Global Warming Comedy (Outfest '08), he has tried to bridge the cultural divide that has too often left science on the outside looking in.
Now, in his first book, Olson, with a Harvard Ph.D. and formerly a tenured professor of marine biology at the University of New Hampshire, recounts the lessons from his own hilarious-and at times humiliating-evolution from science professor to Hollywood filmmaker. In Don't Be Such a Scientist, he shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human.
In a book enlivened by a profane acting teacher who made Olson realize that "nobody wants to watch you think," he offers up serious insights and poignant stories. You'll laugh, you may cry, and as a communicator you'll certainly learn the importance of not only knowing how to fulfill, but also how to arouse.
Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.
You'll learn how to:
Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
Implement flexible bid strategies that keep you on budget
Triple traffic with Google’s Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by most Google advertisers
Chisel your way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn’t working with Google’s AdWords
The first step in persuading anyone to do anything is getting them to hear you out. But whether the person is a cynical colleague, furious customer, or overwhelmed spouse, their emotional barriers may be blocking your message. And if you can't break through, you can't move forward.
Just Listen has helped tens of thousands of people tear down walls and establish productive communication. In this landmark book, veteran psychiatrist and business coach Mark Goulston reveals simple, proven techniques for moving people from resistance to consensus, explaining how to:
Listen effectivelyMake even a total stranger—perhaps a potential client—feel "felt"Shift an angry or aggressive person into a calmer, more receptive stateUse empathy jolts to quickly bridge communication gapsTurn negative people into assets using the "Magic Paradox"Achieve buy-in, the linchpin of all negotiation, persuasion, and salesAnd more
Barricades between people become barriers to success and happiness, so getting through is not just a fine art—it's a crucial skill. With Just Listen, readers learn how to transform the "impossible" and "unreachable" people in their lives into true allies, loyal customers, and lifelong friends.
Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. Crucial Accountability offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently.
PRAISE FOR CRUCIAL ACCOUNTABILITY:
"Revolutionary ideas ... opportunities for breakthrough ..." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People
"Unleash the true potential of a relationship or organization and move it to the next level." -- Ken Blanchard, coauthor of The One Minute Manager
"The most recommended and most effective resource in my library." -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada
"Brilliant strategies for those difficult discussions at home and in the workplace." -- Soledad O’Brien, CNN news anchor and producer
"This book is the real deal.... Read it, underline it, learn from it. It's a gem." -- Mike Murray, VP Human Resources and Administration (retired), Microsoft
In the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business’s social media efforts and keeping all these balls in the air can be challenging. Like, Follow, Share will show you how to use social media to establish an online persona to reach your audience and includes information on:
• Choosing the best social media tool(s) for your business
• Creating and adding value to your social media activities
• The 12 principles of social media
• The best tips and tricks for getting the most out of the major social networks
Don’t let your business get left behind.
Put these five essential skills to work and begin your transformation!
Have you ever walked away from a conversation full of doubts and insecurities? Do you feel as if you’ve lost a little ground after every staff meeting? Most of us are either too passive or too aggressive in our business life, and we end up never getting the support, recognition, or respect we desire.
The business leaders and trainers from Dale Carnegie Training have discovered that applying appropriate assertiveness to all your interactions is the most effective approach to creating a successful career. The 5 Essential People Skills will help you be the most positively commanding, prosperous, and inspired professional you can be. You will learn how to:
· Relate to the seven major personality types
· Live up to your fullest potential while achieving personal success
· Create a cutting-edge business environment that delivers innovation and results
· Use Carnegie’s powerhouse five-part template for articulate communications that grow business
· Resolve any conflict or misunderstanding by applying a handful of proven principles
Once you master these powerful skills, you will be well on your way to a new level of professional and personal achievement.
You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more...
You’ll Learn How To
• Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns
• Write effective social media policies and implement best practices for governance
• Ensure the security of sensitive company and customer information
• Properly monitor and regulate the way your employees use social media
• Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability
• Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening
• Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting
• Manage the legal risks of user-generated content (UGC)
• Protect your trademarks online, and overcome brandjacking and cybersquatting
• Understand the e-discovery implications of social media in lawsuits
Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.
Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment—in clicks, customers, and profits.
Discover how to:
Create a campaign and find new customers in minutes
Get local customers to visit your store or event
Profile your audience using Facebook Graph Search and Ad Manager
The perfect bidding strategy for your objectives and budget
Hyper-target your audience with segment-specific ads
Track and follow leads and customers
Achieve measurable profits while you inform and entertain your fans
Avoid ad fatigue with the perfect Newsfeed Ad
Merge direct response with content marketing to ignite everything
Best-selling author and authority on presentation design and delivery Garr Reynolds invites you to create provocative presentations with solid designs and Zen simplicity. This enhanced e-book combines a 50-minute video by Garr as well as the groundbreaking book Presentation Zen. Together they will challenge you to go beyond the conventional slide presentation style and think more creatively to achieve simpler, more effective presentations.
You’ll learn to:
•¿¿ ¿plan and prepare your presentations, and craft your story with storyboarding techniques
•¿¿ ¿utilize design principles that enable you to communicate messages more effectively and emotionally
•¿¿ ¿deliver your presentations by successfully connecting with your audience
This provocative mix of illumination, inspiration, education, and guidance will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business.
FOREWORD BY GUY KAWASAKI
Presentation Zen, The Video has won numerous awards, most recently a CINE Golden Eagle Award and a a Silver Telly Award.
IN REAL LIFE: Love, Lies & Identity in the Digital Age
As the host of the wildly popular TV series Catfish which investigates online relationships to determine whether they are based on truth or fiction (spoiler: it's almost always fiction).
Nev has become the Dr. Drew of online relationships. His clout in this area springs from his own experience with a deceptive online romance, about which he made a critically acclaimed 2010 documentary (also called Catfish). In that film Nev coined the term "catfish" to refer to someone who creates a false online persona to reel someone into a romantic relationship. The meme spread rapidly.
Now Nev brings his expertise to the page, sharing insider secrets about:
-what motivates catfish
-why people fall for catfish
-how you can avoid being deceived
-rules for dating -- both online and off
-how to connect authentically with others over the internet
-how to turn an online relationship into a real-life relationship
...and much, much more.
Peppered throughout with Nev's personal stories, this book delves deeply into the complexities of online identity. Nev shows us how our digital lives are affecting our real lives, and provides essential advice about how we should all be living and loving in the era of social media.
This groundbreaking new book will make you an expert on body language. You will have the ability to read people s minds. Would you like to know if a co-worker is interested or attracted to you, when an employee or co-worker is lying or telling the truth, how to make instant friends, and persuade and influence others?
This book contains proven techniques that will make people, including employers and co-workers, like you and trust you. You can use your body language to your advantage by transmitting only the messages you want people to receive. This specialized book will demonstrate step by step how to use body language to your benefit in the workplace and in everyday situations.
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.
"If you're serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success."
--Tom Hopkins, author of How to Master the Art of Selling
"Bob Burg has long been the authority on connecting with clients and building win-win relationships. Endless Referrals should be required reading for sales professionals and entrepreneurs everywhere."
-- Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of The Millionaire Real Estate Investor
"I've found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder."
--Alan Weiss, Ph.D., author Million Dollar Consulting
"Bob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure."
--Dottie Walters, author of Speak & Grow Rich
"A no-nonsense approach to building your business through relationships."
--Jane Applegate, syndicated Los Angeles Times columnist
YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.
That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.
In this updated second edition of YouTube for Business, you learn how to
• Develop a YouTube marketing strategy
• Decide what types of videos to produce
• Shoot great-looking YouTube videos—on a budget
• Edit and enhance your videos
• Create a brand presence with your YouTube channel
• Produce more effective YouTube videos
• Promote your videos on the YouTube site
• Link from your videos to your website with Call-to-Action Overlays
Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and rescue you from disaster. Now, legendary online marketing expert Peter Shankman shows you exactly how to do all that–without spending a fortune! Shankman draws on his immense experience as founder of the online growth company HARO and marketing consultant to multiple Fortune 500 clients. He presents straight-to-the-point solutions for building customer loyalty, trust, and credibility online–and rebuilding it when catastrophe strikes. Companies around the world are driving enormous value from online customer service at remarkably low cost. You can, too. Peter Shankman will show you how–step-by-step, right now!
You’ll learn how to:
• Organize a small, powerful social media team on a tight budget
• Listen to what your customers, advisors, and markets are really saying
• Make prospects feel like rock stars from the moment they find you
• Choose online media that make the most sense for you
• Avoid wasting time with platforms that won’t help you
• Earn your customer’s loyalty, trust, and credibility
• Learn from other companies’ viral “disasters”
• Rebuild your credibility after you’ve taken a public “hit” online
• Make sure everyone hears your customers when they compliment you
• Capture all your customer knowledge–and use it in real time
• Keep people talking–and not just about you
Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You’ll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you’re worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You’ll even learn how to keep track of what your kids are doing on Facebook–without them knowing it.
Read this book to discover how grown-ups can take advantage of everything Facebook has to offer. It’s not just for kids anymore!
For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at:?
Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.
Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.
A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.
The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:
• What is our winning aspiration?
• Where will we play?
• How will we win?
• What capabilities must we have in place to win?
• What management systems are required to support our choices?
The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.
The book includes interviews with leaders who reveal the inside story of the communication secrets at:The White House
Doris Kearns Goodwin, presidential historian and Pulitzer Prize winning author Google
Laszlo Bock, Vice President, People Operations EMI Publishing
Big Jon Platt, President IBM
Jeanatte Horan, Vice President of Enterprise Business Transformation Harvard Business School
Tony Mayo, Director of the Leadership Initiative The New York Giants
Peter John-Baptiste, Director of Public Relations
Mastering Communication at Work provides clear, actionable advice you can put to use right away and simple drills to practice during your next meeting, one-on-one conversation—or even sitting at your desk.
Use Mastering Communication at Work as your coach and you’ll see immediate results in yourself, your people, and your organization.
Whether you’re the CEO of a major corporation, a small business owner, or a team manager, effective and clear communication is imperative to your success. From keeping your listener engaged to learning to become a better listener, Communicating Effectively For Dummies offers all the strategies, tips, and advice you need to:Learn how to become an active listener Accentuate the positive in negative situations Find win-win solutions for conflicts Stay on track when writing e-mails and letters Handle presentations, interviews, and other challenges Speak forcefully and assertively without alienating others
Management consultant Marty Brounstein — author of Handling the Difficult Employee and Coaching and Mentoring For Dummies — gives you the keys to a thriving career with expert advice on effective verbal and nonverbal communication. From mastering your own facial expressions (and reading them in others) to being a happy boss, Brounstein covers all the angles:Becoming aware of your own assumptions Dealing with passive-aggressive communicators What to say to help someone open up to you Communicating through eye contact and body language Maintaining a positive attitude Dealing with sensitive issues Effective conflict resolution models When to use e-mail, the phone, or a face-to-face meeting Dealing with angry customers Coaching your staff to communicate better In today’s high-stress work environment, good communication skills are imperative for keeping your cool and getting your point across. Knowing what to say and how to say it, as well as being a good listener, can often be the difference between getting ahead and just getting by. This handy, friendly guide shows you how to avoid common conflicts and make your voice heard in the office.
"Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard
For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs.
But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success.
How you sell has become more important than the product. With this hands-on guide, you will learn to:
•Penetrate more accounts
•Overcome customer skepticism
•Establish more credibility sooner
•Generate more return calls
•Motivate different types of buyers
•Develop more internal champions
•Close more sales...faster
•And much, much more
The example code for this unique data science book is maintained in a public GitHub repository. It’s designed to be easily accessible through a turnkey virtual machine that facilitates interactive learning with an easy-to-use collection of IPython Notebooks.
Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.
The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."
The workbook teaches readers how to:
•Improve their three "built-in" visual problem solving tools.
•Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.
•Instantly improve their visual imaginations.
•Learn how to recognize the type of problem to choose the best visual solution.
If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.
Start a professional housecleaning service and make up to $20 an hour with this insider's guide--and bypass the aggravation and time it takes to figure out the details alone.
Is your spouse out of work and you need to pay the bills?Are you a single mom who needs a job during school hours? Do you want to start a business that your family or a husband and wife can do together?Do you need part-time work to pay extra bills and expenses (like the bills after Christmas)?Are you a college student who needs a summer job?
Sylvia of CapeCodCleaner.com shares over eight years of professional
cleaning expertise to get you up and running faster and with less
"Start a Cleaning Business for Under $99" will tell you these insider cleaning tips:
....And more topics only an experienced professional would know.