With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.
Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function’s deeper involvement in broad organizational issues.
This fully updated and revised third edition features:
Audience diversity and audience development The impact of digital technologies on the industry An exploration of the increasingly complex relationship between public and private funding for the arts Ethics and sustainability issues for arts marketers Cultural policy changes in the industry
Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
• 36 Full-Color Illustrations from the 1898 and 1907 editions by the brothers Charles E. and Henry M. Brock
• Author Bio and Bibliography
“It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife.”
So begins one of the most popular and beloved novels of all time, Jane Austen’s masterpiece, Pride and Prejudice.
This Top Five Classics edition adheres to the original 1813 text and has been carefully proofread for errors and elegantly and expertly formatted for ereaders.