Included in the coverage:
The language of current economics: social theory, the market, and the disappearance of relationships. Neoliberalism and education: the disfiguration of students. Slicing up societies: commercial media and the destruction of social environments. Neoliberalism and the transformation of work. Economics, the network society, and the ontology of violence. A new economic order without violence.
Given the centrality of economic events on the global stage, Neoliberalism, Economic Radicalism, and the Normalization of Violence stands out as both a springboard for discussion and a call to action, to be read by political and cultural economists, political scientists, and sociologists.
The Globe and Mail Top Leadership and Management BookForbes Top Creative Leadership Book
From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work-and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed.
"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge.
This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto that offers lessons including:
Take away managers' power over employeesLearn from your best employees-and your worstHire only people who are smarter than you are, no matter how long it takes to find themPay unfairly (it's more fair!)Don't trust your gut: Use data to predict and shape the futureDefault to open-be transparent and welcome feedbackIf you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough.
Drawing on the latest research in behavioral economics and a profound grasp of human psychology, WORK RULES! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands.
WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.
ONE OF THE WASHINGTON POST'S 10 BEST BOOKS OF 2015
One of the world’s leading authorities on global security, Marc Goodman takes readers deep into the digital underground to expose the alarming ways criminals, corporations, and even countries are using new and emerging technologies against you—and how this makes everyone more vulnerable than ever imagined.
Technological advances have benefited our world in immeasurable ways, but there is an ominous flip side: our technology can be turned against us. Hackers can activate baby monitors to spy on families, thieves are analyzing social media posts to plot home invasions, and stalkers are exploiting the GPS on smart phones to track their victims’ every move. We all know today’s criminals can steal identities, drain online bank accounts, and wipe out computer servers, but that’s just the beginning. To date, no computer has been created that could not be hacked—a sobering fact given our radical dependence on these machines for everything from our nation’s power grid to air traffic control to financial services.
Yet, as ubiquitous as technology seems today, just over the horizon is a tidal wave of scientific progress that will leave our heads spinning. If today’s Internet is the size of a golf ball, tomorrow’s will be the size of the sun. Welcome to the Internet of Things, a living, breathing, global information grid where every physical object will be online. But with greater connections come greater risks. Implantable medical devices such as pacemakers can be hacked to deliver a lethal jolt of electricity and a car’s brakes can be disabled at high speed from miles away. Meanwhile, 3-D printers can produce AK-47s, bioterrorists can download the recipe for Spanish flu, and cartels are using fleets of drones to ferry drugs across borders.
With explosive insights based upon a career in law enforcement and counterterrorism, Marc Goodman takes readers on a vivid journey through the darkest recesses of the Internet. Reading like science fiction, but based in science fact, Future Crimes explores how bad actors are primed to hijack the technologies of tomorrow, including robotics, synthetic biology, nanotechnology, virtual reality, and artificial intelligence. These fields hold the power to create a world of unprecedented abundance and prosperity. But the technological bedrock upon which we are building our common future is deeply unstable and, like a house of cards, can come crashing down at any moment.
Future Crimes provides a mind-blowing glimpse into the dark side of technological innovation and the unintended consequences of our connected world. Goodman offers a way out with clear steps we must take to survive the progress unfolding before us. Provocative, thrilling, and ultimately empowering, Future Crimes will serve as an urgent call to action that shows how we can take back control over our own devices and harness technology’s tremendous power for the betterment of humanity—before it’s too late.
From the Hardcover edition.
Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.
In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
“Artfully envisions a breathtakingly better world.” —Los Angeles Times
“Elaborate, smart and persuasive.” —The Boston Globe
“A pleasure to read.” —The Wall Street Journal
One of CBS News’s Best Fall Books of 2005 • Among St Louis Post-Dispatch’s Best Nonfiction Books of 2005 • One of Amazon.com’s Best Science Books of 2005
A radical and optimistic view of the future course of human development from the bestselling author of How to Create a Mind and The Age of Spiritual Machines who Bill Gates calls “the best person I know at predicting the future of artificial intelligence”
For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.
From the Trade Paperback edition.
In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.
Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.
Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.
A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.
In The Party’s Over, Richard Heinberg places this momentous transition in historical context, showing how industrialism arose from the harnessing of fossil fuels, how competition to control access to oil shaped the geopolitics of the twentieth century and how contention for dwindling energy resources in the twenty-first century will lead to resource wars in the Middle East, Central Asia and South America. He describes the likely impacts of oil depletion and all of the energy alternatives. Predicting chaos unless the United States—the world’s foremost oil consumer—is willing to join with other countries to implement a global program of resource conservation and sharing, he also recommends a “managed collapse” that might make way for a slower-paced, low-energy, sustainable society in the future.
More readable than other accounts of this issue, with fuller discussion of the context, social implications and recommendations for personal, community, national and global action, Heinberg’s updated book is a riveting wake-up call for human-kind as the oil era winds down, and a critical tool for understanding and influencing current US foreign policy.
In this ambitious, compelling, and beautifully written book, Matt Richtel, a Pulitzer Prize-winning reporter for the New York Times, examines the impact of technology on our lives through the story of Utah college student Reggie Shaw, who killed two scientists while texting and driving. Richtel follows Reggie through the tragedy, the police investigation, his prosecution, and ultimately, his redemption.
In the wake of his experience, Reggie has become a leading advocate against “distracted driving.” Richtel interweaves Reggie’s story with cutting-edge scientific findings regarding human attention and the impact of technology on our brains, proposing solid, practical, and actionable solutions to help manage this crisis individually and as a society.
A propulsive read filled with fascinating, accessible detail, riveting narrative tension, and emotional depth, A Deadly Wandering explores one of the biggest questions of our time—what is all of our technology doing to us?—and provides unsettling and important answers and information we all need.
In his bestselling book The World Without Us, Alan Weisman considered how the Earth could heal and even refill empty niches if relieved of humanity's constant pressures. Behind that groundbreaking thought experiment was his hope that we would be inspired to find a way to add humans back to this vision of a restored, healthy planet-only in harmony, not mortal combat, with the rest of nature.
But with a million more of us every 4 1/2 days on a planet that's not getting any bigger, and with our exhaust overheating the atmosphere and altering the chemistry of the oceans, prospects for a sustainable human future seem ever more in doubt. For this long awaited follow-up book, Weisman traveled to more than 20 countries to ask what experts agreed were probably the most important questions on Earth--and also the hardest: How many humans can the planet hold without capsizing? How robust must the Earth's ecosystem be to assure our continued existence? Can we know which other species are essential to our survival? And, how might we actually arrive at a stable, optimum population, and design an economy to allow genuine prosperity without endless growth?
Weisman visits an extraordinary range of the world's cultures, religions, nationalities, tribes, and political systems to learn what in their beliefs, histories, liturgies, or current circumstances might suggest that sometimes it's in their own best interest to limit their growth. The result is a landmark work of reporting: devastating, urgent, and, ultimately, deeply hopeful.
By vividly detailing the burgeoning effects of our cumulative presence, Countdown reveals what may be the fastest, most acceptable, practical, and affordable way of returning our planet and our presence on it to balance. Weisman again shows that he is one of the most provocative journalists at work today, with a book whose message is so compelling that it will change how we see our lives and our destiny.
In Rise of the Robots, Ford details what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications. The past solutions to technological disruption, especially more training and education, aren't going to work, and we must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity. Rise of the Robots is essential reading for anyone who wants to understand what accelerating technology means for their own economic prospects—not to mention those of their children—as well as for society as a whole.
While Alec Ross was working as Senior Advisor for Innovation to the Secretary of State, he traveled to forty-one countries, exploring the latest advances coming out of every continent. From startup hubs in Kenya to R&D labs in South Korea, Ross has seen what the future holds.
In The Industries of the Future, Ross provides a “lucid and informed guide” (Financial Times) to the changes coming in the next ten years. He examines the fields that will most shape our economic future, including robotics and artificial intelligence, cybercrime and cybersecurity, the commercialization of genomics, the next step for big data, and the impact of digital technology on money and markets. In each of these realms, Ross addresses the toughest questions: How will we have to adapt to the changing nature of work? Is the prospect of cyberwar sparking the next arms race? How can the world’s rising nations hope to match Silicon Valley with their own innovation hotspots? And what can today’s parents do to prepare their children for tomorrow?
Ross blends storytelling and economic analysis to show how sweeping global trends are affecting the ways we live. Sharing insights from global leaders—from the founders of Google and Twitter to defense experts like David Petraeus—Ross reveals the technologies and industries that will drive the next stage of globalization. The Industries of the Future is “a riveting and mind-bending book” (New York Journal of Books), a “must read” (Wendy Kopp, Founder of Teach for America) regardless of “whether you follow these fields closely or you still think of Honda as a car rather than a robotics company” (Forbes).
This provocative book introduces a brand-new view of technology. It suggests that technology as a whole is not a jumble of wires and metal but a living, evolving organism that has its own unconscious needs and tendencies. Kevin Kelly looks out through the eyes of this global technological system to discover "what it wants." He uses vivid examples from the past to trace technology's long course and then follows a dozen trajectories of technology into the near future to project where technology is headed. This new theory of technology offers three practical lessons: By listening to what technology wants we can better prepare ourselves and our children for the inevitable technologies to come. By adopting the principles of pro-action and engagement, we can steer technologies into their best roles. And by aligning ourselves with the long-term imperatives of this near-living system, we can capture its full gifts. Written in intelligent and accessible language, this is a fascinating, innovative, and optimistic look at how humanity and technology join to produce increasing opportunities in the world and how technology can give our lives greater meaning.
From the Hardcover edition.
Social networks, the defining cultural movement of our time, offer many freedoms. But as we work and shop and date over the Web, we are opening ourselves up to intrusive privacy violations by employers, the police, and aggressive data collection companies that sell our information to any and all takers.
Through groundbreaking research, Andrews reveals how routinely colleges reject applicants due to personal information searches, robbers use vacation postings to target homes for break-ins, and lawyers scour our social media for information to use against us in court. And the legal system isn't protecting us—in the thousands of privacy violations brought to trial, judges often rule against the victims. Providing expert advice and leading the charge to secure our rights, Andrews proposes a Social Network Constitution to protect us all. Now is the time to join her and take action—the very future of privacy is at stake.
Log on to www.loriandrews.com to sign the Constitution for Web Privacy.
Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place—the physical world demanded it—but now everything has its places: multiple categories, multiple shelves. Simply put, everything is suddenly miscellaneous.
In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. In his rollicking tour of the rise of the miscellaneous, he examines why the Dewey decimal system is stretched to the breaking point, how Rand McNally decides what information not to include in a physical map (and why Google Earth is winning that battle), how Staples stores emulate online shopping to increase sales, why your children's teachers will stop having them memorize facts, and how the shift to digital music stands as the model for the future in virtually every industry. Finally, he shows how by "going miscellaneous," anyone can reap rewards from the deluge of information in modern work and life.
From A to Z, Everything Is Miscellaneous will completely reshape the way you think—and what you know—about the world.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Hughes draws on an enormous range of literature, art, and architecture to explore what technology has brought to society and culture, and to explain how we might begin to develop an "ecotechnology" that works with, not against, ecological systems. From the "Creator" model of development of the sixteenth century to the "big science" of the 1940s and 1950s to the architecture of Frank Gehry, Hughes nimbly charts the myriad ways that technology has been woven into the social and cultural fabric of different eras and the promises and problems it has offered. Thomas Jefferson, for instance, optimistically hoped that technology could be combined with nature to create an Edenic environment; Lewis Mumford, two centuries later, warned of the increasing mechanization of American life.
Such divergent views, Hughes shows, have existed side by side, demonstrating the fundamental idea that "in its variety, technology is full of contradictions, laden with human folly, saved by occasional benign deeds, and rich with unintended consequences." In Human-Built World, he offers the highly engaging history of these contradictions, follies, and consequences, a history that resurrects technology, rightfully, as more than gadgetry; it is in fact no less than an embodiment of human values.
Get complete coverage of all material included on the CompTIA Strata IT Fundamentals exam inside this comprehensive resource. Written by leading CompTIA certification and training experts, this authoritative guide covers exam FC0-U41 in full detail. You'll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, and in-depth explanations. Designed to help you pass the exam with ease, this definitive volume also serves as an essential on-the-job reference.
COVERS ALL EXAM TOPICS, INCLUDING:How computers work Processing components Common and advanced input/output devices Common and advanced storage devices Configuring the operating system Maintaining computers Upgrading hardware and software Printers Wired and wireless networks Connecting to the Internet Local and Internet security
CD-ROM FEATURES:Two practice exams An "Introduction to Strata" video by Mike Meyers E-Book
Scott Jernigan, CompTIA Strata, CompTIA A+, CompTIA Network+, IC3, MCP, is editor in chief for Total Seminars LLC, a major provider of PC and network repair seminars for thousands of organizations throughout the world. He is coauthor, with Mike Meyers, of the bestselling CompTIA A+ Certification All-in-One Exam Guide, Fifth Edition, and he has written, edited, and contributed to many other computer books.
Mike Meyers, CompTIA A+ CompTIA Network+, CompTIA Security+, MCP, is the industry's leading authority on CompTIA A+ certification and training, and the bestselling author of seven editions of CompTIA A+ All-in-One Exam Guide. He is the president and founder of Total Seminars LLC and a member of CompTIA.
For 25 years, Upgrading and Repairing PCs has been the world’s #1 guide to PC hardware: The single source for reliable information on troubleshooting and fixing problems, adding hardware, optimizing performance, and building new PCs. Now, better than ever, this 21st edition offers beefed-up coverage of the newest hardware innovations and maintenance techniques, plus more than two hours of new DVD video.
Scott Mueller delivers practical answers about PC processors, mother-boards, buses, BIOSes, memory, SSD and HDD storage, video, audio, I/O, input devices, networks, Internet connectivity, power, and much more. You’ll find the industry’s best coverage of diagnostics, testing, and repair—plus cutting-edge discussions of improving performance via overclocking and other techniques.
NEW IN THIS EDITION
• The newest processors, including Intel’s 3rd generation Ivy Bridge Core i-Series processors and AMD’s 2nd generation Trinity CPUs
• 3TB (and larger) disks, 4K sectoring, partition alignment, faster SATA disk interfaces, and SSD (solid state drive) hard drive replacements
• New firmware innovations, from full UEFI BIOS support to built-in motherboard flash BIOS upgrade utilities
• Integrated video and audio, including 5.1/7.1 surround sound, HDMI, and DisplayPort connections, and Windows 8 compatible multi-touch touchscreen technology
• Updated PCI Express 3.0, 4.0 interfaces, and Power Supply specifications for powering high-end video cards
• Emerging interfaces such as SATA Express, USB 3.0, and Thunderbolt
• Updated coverage of building PCs from scratch—from choosing and assembling hardware through BIOS setup and troubleshooting
Don't forget about the free bonus content available online! You'll find a cache of helpful material to go along with this book. To access these materials at no extra cost, see the instructions included in the back pages of this ebook. You will be required to register your book and supply a code found in the instructions.
Download two hours of up-to-the minute, studio-quality how-to videos—all playable on your computer! In this edition, Scott Mueller offers true insider information about several of the key components in a PC, including motherboards, solid-state drives, and more.
You also can download PDFs of the complete 19th and 20th editions of this book.
—Tom Vanderbilt, New York Times bestselling author of Traffic
In Tubes, Andrew Blum, a correspondent at Wired magazine, takes us on an engaging, utterly fascinating tour behind the scenes of our everyday lives and reveals the dark beating heart of the Internet itself. A remarkable journey through the brave new technological world we live in, Tubes is to the early twenty-first century what Soul of a New Machine—Tracy Kidder’s classic story of the creation of a new computer—was to the late twentieth.
In The End of Big, social media pioneer, political and business strategist, and Harvard Kennedy School faculty member Nicco Mele offers a fascinating, sometimes frightening look at how our ability to stay connected - constantly, instantly, and globally - is dramatically changing our world.
Governments are being upended by individuals relying only on social media. Major political parties are seeing their power eroded by grassroots forces through online fund-raising. Universities are scrambling to preserve their student populations in the face of less expensive, more accessible online courses. Print and broadcast news outlets are struggling to compete with citizen journalists and bloggers. Our traditional institutions are being disrupted in revolutionary ways, some for the better. But, as Nicco Mele argues, the benefits of new technology come with unintended consequences. In The End of Big, Mele examines:
- How fringe political forces enter the mainstream and gain traction using everyday technology - with the enormous potential to undermine central power
- What happens when investigative journalism is replaced by ad hoc bloggers, mobile video, and instantaneous tweets...and whether they challenge or simply enable power
- Why Web-based micro-businesses are outcompeting major corporations, and what innovations will alter the way we work, own things, and pay for goods and services
- The collapse of traditional party politics, and the rise of a new kind of democracy, one which could produce dynamic and effective leaders...or demagogues
- How citizen initiatives can replace local and state government functions, such as safety regulations, tax collection, and garbage pickup, and do so cheaper, faster, and better
Mele argues that unless we exercise caution in our use of these new technologies, we risk a dark and wildly unstable future, one in which our freedoms and basic human values could be destroyed rather than enhanced. Both hopeful and alarming, The End of Big is a thought-provoking, passionately argued book that offers genuine insight into the ways we are using technology, and how it is radically changing our world in ways we are only now beginning to understand.
In Real American Ethics, Borgmann asks us to reevaluate our role in the making of American values. Taking his cue from Winston Churchill—who once observed that we shape our buildings, and then our buildings shape us—Borgmann considers the power of our most enduring institutions and the condition of our present moral makeup to propose inspired new ways in which we, as ordinary citizens, can act to improve our country. This, he shows, includes everything from where we choose to live and what we spend our money on to daunting tasks like the reshaping of our cities—habits and actions that can guide us to more accomplished and virtuous lives. Using prose that is easy and direct throughout, Borgmann’s position is grounded neither by conservative nor liberal ideology, but in his understanding that he is a devoted citizen among many.
In an age in which the blame game is the only game in town, this patriotic book is an eloquent reminder of the political strength we all wield when we work together.
—John L. Hennessy, president, Stanford University
“Citizen Engineer is the bible for the new era of socially responsible engineering. It’s an era where, as the authors show, engineers don’t just need to know more, they need to be more. The work is an inspiration, an exhortation, and a practical how-to guide. All engineers concerned with the impact of their work—and that should be all engineers—must read this book.”
—Hal Abelson, professor of computer science and engineering, MIT
“Code is law. Finally, a map to responsible law making. This accessible and brilliant book should be required of every citizen, and especially, the new citizen lawmakers we call engineers.”
—Lawrence Lessig, director, Safra Center for Ethics, Harvard University, and cofounder, Creative Commons
Being an engineer today means being far more than an engineer. You need to consider not only the design requirements of your projects but the full impact of your work—from an ecological perspective, an intellectual property perspective, a business perspective, and a sociological perspective. And you must coordinate your efforts with many other engineers, sometimes hundreds of them. In short, we’ve entered an age that demands socially responsible engineering on a whole new scale: The era of the Citizen Engineer.
This engaging and thought-provoking book, written by computer industry luminaries David Douglas and Greg Papadopoulos, focuses on two topics that are becoming vitally important in the day-to-day work of engineers: eco engineering and intellectual property (IP). Citizen Engineer also examines how and why the world of engineering has changed, and provides practical advice to help engineers of all types master the new era and start thinking like Citizen Engineers.
In The Power of Positive Deviance, the authors present a counterintuitive new approach to problem-solving. Their advice? Leverage positive deviants--the few individuals in a group who find unique ways to look at, and overcome, seemingly insoluble difficulties. By seeing solutions where others don't, positive deviants spread and sustain needed change.
With vivid, firsthand stories of how positive deviance has alleviated some of the world's toughest problems (malnutrition in Vietnam, staph infections in hospitals), the authors illuminate its core practices, including:
· Mobilizing communities to discover "invisible" solutions in their midst
· Using innovative designs to "act" your way into a new way of thinking instead of thinking your way into a new way of acting
· Confounding the organizational "immune response" seeking to sustain the status quo
Inspiring and insightful, The Power of Positive Deviance unveils a potent new way to tackle the thorniest challenges in your own company and community.
Storytelling and directingShooting, editing, and renderingCreating your very own channelBroadcasting user-generated contentRe-broadcasting commercial contentCultivating a devoted audienceFitting into the YouTube communityBecoming a success story
Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.
Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.
wrote this book because I don’t want that important pieces of history
regarding computer hardware, games and, in a smaller amount the 80’s
operating systems to be forgotten and lost. I want everyone to
appreciate the hardware and software industry and especially the people
behind them as they worked many days and nights to deliver us fast and
advanced computers and entertaining and complex games.
One thing these technologies can't do is answer the profound moral issues they raise. Who should be held accountable when they go wrong? What responsibility do we, as creators and users, have for the technologies we build? In A Dangerous Master, ethicist Wendell Wallach tackles such difficult questions with hard-earned authority, imploring both producers and consumers to face the moral ambiguities arising from our rapid technological growth. There is no doubt that scientific research and innovation are a source of promise and productivity, but, as Wallach, argues, technological development is at risk of becoming a juggernaut beyond human control. Examining the players, institutions, and values lobbying against meaningful regulation of everything from autonomous robots to designer drugs, A Dangerous Master proposes solutions for regaining control of our technological destiny.
Wallach's nuanced study offers both stark warnings and hope, navigating both the fears and hype surrounding technological innovations. An engaging, masterful analysis of the elements we must manage in our quest to survive as a species, A Dangerous Master forces us to confront the practical—and moral—purposes of our creations.
Degunking Windows 7 is the fast, affordable way to keep your computer running quickly and efficiently. Over time, Windows PCs can slow down due to unnecessary programs, files, errors, and other "gunk." This book's proven Degunking 12-Step Program shows you how to organize your hard disk, load and run only the programs and processes you need, and restore the speed, responsiveness, and reliability your PC had when it was brand new. This do-it-yourself guide puts the practical information the expert PC technicians know directly into your hands, saving you lots of time and money!
Degunking Windows 7 shows you how to:Remove unwanted data and programs Organize your file system Unclutter your desktop, start menu, and taskbar Optimize your hard drive Tune up and secure Internet Explorer Organize your email Secure your computer Clean up and secure your network Fix problems with media Optimize syncing Resolve lingering software and hardware issues Back up precious files
For the first time in history, the tools for cooperating on a global scale are not solely in the hands of governments or institutions. The spread of the internet and mobile phones are changing how people come together and get things done—and sparking a revolution that, as Clay Shirky shows, is changing what we do, how we do it, and even who we are. Here, we encounter a whoman who loses her phone and recruits an army of volunteers to get it back from the person who stole it. A dissatisfied airline passenger who spawns a national movement by taking her case to the web. And a handful of kids in Belarus who create a political protest that the state is powerless to stop. Here Comes Everybody is a revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them. A revolution in social organization has commenced, and Clay Shirky is its brilliant chronicler.
"Drawing from anthropology, economic theory and keen observation, [Shirky] makes a strong case that new communication tools are making once-impossible forms of group action possible . . . [an] extraordinarily perceptive new book." -Minneapolis Star Tribune
"Mr. Shirky writes cleanly and convincingly about the intersection of technological innovation and social change." -New York Observer
What does this mean for us as individuals and for society as a whole? What are the social implications of this technological revolution that we have witnessed in the short span of about 20 years? Do people of different generations use these technologies in the same ways, or do they adopt them to support their communication habits formed at different times of their lives? How does the illusion of control provided by these technologies affect the way we think about what is meaningful in our lives? Hanson examines the wide-ranging impact of this change. How do individuals posting their viewpoints on the Internet affect democracy? Is it possible to ever completely prevent identity theft over the Internet? How permanent is information stored on the Internet or on a hard drive? Do cell phones change the way people think about privacy or the way they communicate with others? Does email? Do videogames teach new social principles? Do cell phones and the Internet change traditional communication behaviors and attitudes? Hanson discusses these crucial issues and explores to what extent individuals do have control, and she assesses how social and governmental services are responding to (or running from) the problems posed by these new technologies.
Fully updated throughout, this wickedly inventive guide is packed with a wide variety of stealthy sleuthing contraptions you can build yourself. 101 Spy Gadgets for the Evil Genius, Second Edition also shows you how to reclaim your privacy by targeting the very mechanisms that invade your space. Find out how to disable several spy devices by hacking easily available appliances into cool tools of your own, and even turn the tables on the snoopers by using gadgetry to collect information on them.
Featuring easy-to-find, inexpensive parts, this hands-on guide helps you build your skills in working with electronics components and tools while you create an impressive arsenal of spy gear and countermeasures. The only limit is your imagination!
101 Spy Gadgets for the Evil Genius, Second Edition:Contains step-by-step instructions and helpful illustrations Provides tips for customizing the projects Covers the underlying principles behind the projects Removes the frustration factor--all required parts are listed
Build these and other devious devices:Spy camera Infrared light converter Night vision viewer Phone number decoder Phone spammer jammer Telephone voice changer GPS tracking device Laser spy device Remote control hijacker Camera flash taser Portable alarm system Camera trigger hack Repeating camera timer Sound- and motion-activated cameras Camera zoom extender
Most organizations approach innovation as if it were a sideline activity. Every so often employees are sent to “Brainstorm Island”: an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it’s back to business as usual.
Innovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become “innovation architects,” creating an ecosystem in which people engage in key innovation behaviors as part of their daily work.
In short, this book is about getting to a state of “innovation as usual,” where regular employees—in jobs like finance, marketing, sales, or operations—make innovation happen in a way that’s both systemic and sustainable.
Instead of organizing brainstorming sessions, idea jams, and off-sites that rarely result in success, leaders should guide their people in what the authors call the “5 + 1 keystone behaviors” of innovation: focus, connect, tweak, select, stealthstorm, (and the + 1) persist:
• Focus beats freedom: Direct people to look only for ideas that matter to the business
• Insight comes from the outside: Urge people to connect to new worlds
• First ideas are flawed: Challenge people to tweak and reframe their initial ideas
• Most ideas are bad ideas: Guide people to select the best ideas and discard the rest
• Stealthstorming rules: Help people navigate the politics of innovation
• Creativity is a choice: Motivate everyone to persist in the five keystone behaviors
Using examples from a wide range of companies such as Pfizer, Index Ventures, Lonza, Go Travel, Prehype, DSM, and others, Innovation as Usual lights the way toward embedding creativity in the DNA of the workplace.
So cancel that off-site. Instead, read Innovation as Usual—and put innovation at the core of your business.
Mixing Secrets For The Small Studio is a down-to-earth primer for small-studio enthusiasts who want chart-ready sonics in a hurry. Drawing on the back-room strategies of more than 100 famous names, this entertaining guide leads you step-by-step through the entire mixing process. On the way, you'll unravel the mysteries of every type of mix processing, from simple EQ and compression through to advanced spectral dynamics and 'fairy dust' effects. User-friendly explanations introduce technical concepts on a strictly need-to-know basis, while chapter summaries and assignments are perfect for school and college use.
* Learn the subtle editing, arrangement, and monitoring tactics which give industry insiders their competitive edge, and master the psychological tricks which protect you from all the biggest rookie mistakes.
* Find out where you don't need to spend money, as well as how to make a limited budget really count.
* Pick up tricks and tips from leading-edge engineers working on today's multi-platinum hits, including Michael Brauer, Serban Ghenea, the Lord-Alge brothers, Tony Maserati, Manny Marroquin, Dave 'Hard Drive' Pensado, Jack Joseph Puig, Mark 'Spike' Stent, Phil Tan, Andy Wallace, and many, many more...
Mike Senior is a professional engineer who has worked with Wet Wet Wet, The Charlatans, Reef, Therapy, and Nigel Kennedy. He specialises in adapting the techniques of top producers for those working on a budget. Since 2007 he has transformed dozens of amateur productions for Sound On Sound magazine's popular 'Mix Rescue' column, proving time and again that you can achieve commercial-grade results with affordable gear -- once you know how!
Each chapter follows one element of infrastructure back to its source. Huler visits power plants, watches new asphalt pavement being laid, and traces a drop of water backward from the faucet to the Gulf of Mexico. He reaches out to guides along the way, both the workers who operate these systems and the people who plan them.
On the Grid brings infrastructure to life and details the ins and outs of our civilization with fascinating, back-to-basics information about the systems we all depend on.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Inspired by author David Karp's Windows XP Annoyances for Geeks, this all-new tome pulls together tips, tricks, insider workarounds, and fixes for PC novices and pros, in a handy, accessible Q&A format that lets you find the solutions in a flash. Fixing Windows XP Annoyances will not only increase your productivity but lower your blood pressure. Karp's new book covers:Setup and Hardware-Update Windows, reinstall Windows safely, speed up start up, resolve driver-hardware conflicts, and more.Windows Interface-Navigate quickly, fix screen resolution problems, customize the desktop, and switch applications more quickly.Windows Explorer-Force XP's file & folder management application to remember your view settings, save your default application choices, and get XP's Search tool to behave.Multimedia-Having a problem playing a video or burning a CD? Want to do more with your digital photo collection? We have the answers.Web and Email-Get a handle on spyware, spam and pop-ups; protect your privacy online; learn how to improve your online experience.Wireless and Home Networking-Connect all your PCs; share Internet connections; share files and drives securely; make your wireless network purr; share network printers; and more.
If you're having a problem, just look through the Table of Contents for the annoyance that most closely matches your problem, or feel free to start thumbing through the pages. You'll likely find a fix to a problem you didn't even know could be solved.
Can we imagine a world in which Homer's Iyre and Gutenberg's press have given way to virtual reality environments like the Star Trek® holodeck? Murray sees the harbingers of such a world in the fiction of Borges and Calvino, movies like Groundhog Day, and the videogames and Web sites of the 1990s. Where is our map for this new frontier, and what can we hope to find in it? What will it be like to step into our own stories for the first time, to change our vantage point at will, to construct our own worlds or change the outcome of a compelling adventure, be it a murder mystery or a torrid romance? Taking up where Marshall McLuhan left off, Murray offers profound and provocative answers to these and other questions.
She discusses the unique properties and pleasures of digital environments and connects them with the traditional satisfactions of narrative. She analyzes the state of "immersion," of participating in a text to such an extent that you literally get lost in a story and obliterate the outside world from your awareness. She dissects the titillating effect of cyber-narratives in which stories never climax and never end, because everything is morphable, and there are always infinite possibilities for the next scene. And she introduces us to enchanted landscapes populated by witty automated characters and inventive role-playing interactors, who together make up a new kind of commedia dell'arte. Equal parts daydream and how-to, Hamlet on the Holodeck is a brilliant blend of imagination and techno-wizardry that will provoke readers and guide writers for years to come.
It’s called the blockchain.
The first generation of the digital revolution brought us the Internet of information. The second generation—powered by blockchain technology—is bringing us the Internet of value: a new, distributed platform that can help us reshape the world of business and transform the old order of human affairs for the better.
Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it’s the technology that drives bitcoin and other digital currencies, the underlying framework has the potential to go far beyond these and record virtually everything of value to humankind, from birth and death certificates to insurance claims and even votes.
Why should you care? Maybe you’re a music lover who wants artists to make a living off their art. Or a consumer who wants to know where that hamburger meat really came from. Perhaps you’re an immigrant who’s sick of paying big fees to send money home to loved ones. Or an entrepreneur looking for a new platform to build a business.
And those examples are barely the tip of the iceberg. This technology is public, encrypted, and readily available for anyone to use. It’s already seeing widespread adoption in a number of areas. For example, forty-two (and counting) of the world’s biggest financial institutions, including Goldman Sachs, JPMorgan Chase, and Credit Suisse, have formed a consortium to investigate the blockchain for speedier and more secure transactions.
As with major paradigm shifts that preceded it, the blockchain will create winners and losers. And while opportunities abound, the risks of disruption and dislocation must not be ignored.
Don Tapscott, the bestselling author of Wikinomics, and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly readable, and utterly foundational book about the future of the modern economy. Blockchain Revolution is the business leaders’ playbook for the next decade and beyond.
Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India—from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over.
India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.
How to Do Everything: MacBook strongly emphasizes the portability and other unique features of the laptop versions of the Mac, examining ports and jacks, discussing user accounts and privacy, managing multiple network connections, using MobileMe to stay synched, etc. It also explores the activities laptop users most often perform, such as productivity, entertainment, and communication.
Tasks and activities are broken down into simple-to-follow directions and highlighted with clear graphics to make everything easy to understand. Tips and tricks for getting the most out of the latest versions of the built-in software, including the new versions of iLife and iWork are also included. As a travel writer, the author understands the needs of mobile computer users. She covers battery management and power, connectivity, working online, using VoIP, and maintaining and troubleshooting the MacBook.
How to Do Everything: MacBookDraws on author’s personal experience as a writer who travels, providing tips and tricks for getting the best out of the MacBook on the road Contains accurate and up-to-date product information on latest versions of Mac OS X and iWork/iLife applications Explains the differences between the MacBook, MacBook Pro and MacBook Air
Complete MacBook coverage:
The Wonderful World of MacBook; Taming the MacBook: Trackpad, Keyboard, Mouse and More; Power Struggle: Battery and Power Management; Ports and Jacks: Where They Are and What They Do; Trading Spaces: Getting your Desktop Organized; Hide and Seek: Navigating your MacBook; A Home of One's Own: User Accounts; Personal Style: Customizing your MacBook; Surf's Up: Connecting to the Web; Staying in Touch: eMail, Chatting, Video and More; Discovering MobileMe; Anything Windows Can Do, Mac Can Do Better: Running Windows Programs; But Wait! There's More: MacBook Application Basics; Your Virtual Office: iWork for Productivity and Office Software; Creative Spaces: iLife for Photos, Movies, Music and Websites; Leisure Time: Games, Music and Movies; Under the Hood: Tune Ups and Basic Maintenance; Troubleshooting Your MacBook
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Divided into three basic parts, this book:
*addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it;
*explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and
*provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously.
Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.
In his bestselling Here Comes Everybody, Internet guru Clay Shirky provided readers with a much-needed primer for the digital age. Now, with Cognitive Surplus, he reveals how new digital technology is unleashing a torrent of creative production that will transform our world. For the first time, people are embracing new media that allow them to pool their efforts at vanishingly low cost. The results of this aggregated effort range from mind-expanding reference tools like Wikipedia to life-saving Web sites like Ushahidi.com, which allows Kenyans to report acts of violence in real time. Cognitive Surplus explores what's possible when people unite to use their intellect, energy, and time for the greater good.
Netbooks: The Missing Manual provides easy-to-follow instructions and lots of advice to help you:
Learn the basics for using a Windows- or Linux-based netbookConnect speakers, printers, keyboards, external hard drives, and other hardwareGet online using a wireless network, a public network, broadband cards, or dial-upWrite email, browse the Web, transfer bookmarks, and add tools to your web browserUse business tools like Google Docs and Office for NetbooksCollaborate with others online via instant messagingEdit and share photos, play games, listen to music, and watch TV and movies online
You'll also learn about web-based backup and storage, staying secure online -- especially when using wireless networks -- and tips for troubleshooting. Netbooks point to the future of computing, and Netbooks: The Missing Manual will show you how to get there.