The author introduces economic controversies on organisational power, exchange and self-interest, generosity and public spirit. He outlines many practical uses of such concepts as marginalism, opportunity cost, time preference and risk, scale economies and diseconomies, market power, public goods and externalities. He applies economics to business planning and budgeting problems and also to the problems of social enterprises in obtaining resources through charges and grants and in allocating these resources ‘efficiently’ and ‘fairly’.
A distinctive feature of the book is that it analyses problems in the wide context of business, public and voluntary organisations. Unlike many conventional texts it is not highly abstract, technical or descriptive. Drawing on his extensive experience, the author provides many real-life and typical case studies to highlight his central theme: the fruitful interaction between abiding economic ideas and contemporary organisational problems.
Boswell’s rejection of economic determinism; his insistence that managerial influences fall into definable long-run patterns; and his theses on managerial specialisation and long-term policy biases confront fundamental issues for theories of the firm.
If you want to build a better future, you must believe in secrets.
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.
Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.Understand how data science fits in your organization—and how you can use it for competitive advantageTreat data as a business asset that requires careful investment if you’re to gain real valueApproach business problems data-analytically, using the data-mining process to gather good data in the most appropriate wayLearn general concepts for actually extracting knowledge from dataApply data science principles when interviewing data science job candidates
How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and why "ownership isn't the important thing, it's the only thing."
Soup offers an inspirational business fable that explains the "recipe" you can use to create a winning culture and boost employee morale and engagement. The story follows Nancy, the newly anointed CEO of America's Favorite Soup Company. She has been brought in to reinvigorate the brand and bring success back to a company that has lost its flavor and profit and has fallen on hard times. Fatefully, while eating lunch at a local soup shop, Nancy discovers the key ingredients to unite, engage, and inspire her team and create a culture of greatness.From the bestselling author of The Energy Bus, The No Complaining Rule, and Training Camp Find out how culture drives behavior, behavior drives habits, and habits deliver results Create relationships that are the foundation upon which successful careers and winning teams are built Features quick takeaways you can use to invest in your people, build trust, create unity, and enhance engagement
A turnaround tale like few others, Soup will inspire you to work in your own company to unleash the passion that delivers superior results.
For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.
Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
"It's New Year's resolution time, and Mark Cuban's new book offers the rationale for a good one." —BUSINESS INSIDER
Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors.
"In short, [HOW TO WIN AT THE SPORT OF BUSINESS] exceeded...expectations. Short chapters...got right to the point and were not filled with 'stuffing'." —HUFFINGTON POST
Shark Tales is down-to-earth, frank, and as heartwarming as it is smart. After reading it don't be surprised if you find yourself thinking, "If she can do it, so can I." Nothing would make Barbara happier.
Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits.
Vance uses Musk’s story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk—one of the most unusual and striking figures in American business history—is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.
Thorough and insightful, Elon Musk brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, 'The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle', shows you how to get the clients, income, and lifestyle you deserve. So you can put more money in the bank, enjoy more time with your family and make a great living doing what you truly love to do, free from the burden of employment...
Filled with proven ideas and real-world examples from dozens of successful freelancers, 'The Wealthy Freelancer' is essential reading for any solo professional who wants to enjoy a lifestyle that's 'wealthy' in every sense of the word.
Here's a glimpse of what's waiting for you inside this book:
* Why the typical one-size-fits-all marketing advice rarely works, and a fool-proof system for determining the optimal mix of marketing activities for your specific circumstances and goals.
* How to get more prospects to say "Yes!" to the fees that you propose.
* Why striving to be the "best" in your field almost never works, and what to do instead.
* How to charge more - and earn more - by creating new income streams closely related to your core business.
*How to have more time for the life you want and still have a great income.
*How to "test the waters" and land freelance work now, even if you're already employed.
* Why freelancing has moved beyond creative fields and into mainstream careers such as Engineering, Software Development, Bookkeeping, and more than 160 other professions.
* Stories of real-life freelancers who destroy the myth that freelancers barely scrape by.
* Dozens more proven tips and strategies to build a more profitable and fulfilling solo business.
This book is designed for those new (or early stage) to entrepreneurship or those who have watched from afar and have wanted/wished to join in, but the fear of the unknown has kept them stupefied and in paralysis.
This book will detail the worst (which is not so scary after all) and the best (which is absolutely thrilling) of being in business for yourself and give you the essential skills to be successful (preventing the 66% death rate).
The focus of the book is on the emotional journey one takes when they step onto the wild ride of entrepreneurship. It’s meant to warn (forthcoming fears, doubts and self-defeating conditioning of past/upbringing), inoculate (from the naysayers, dream stealers and pains of rejection and failure) and guide them (building those undeveloped skills of independence, self-motivation and self-accountability) safely past the landmines that blow up (cause failure) of 66% of all new businesses.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Don’t get stuck on a career path you have no passion for. Don’t waste your intelligence on something that doesn’t really mean anything more to you than a paycheck. Let Isaiah Hankel help you define a focus so powerful that everything in your life will be pulled towards it.
Create your purpose and change your life. Be focused. Be fulfilled. Be successful.
Black Hole Focus has been endorsed by top names in business, entrepreneurship, and academia, including 4 times New York Times bestseller AJ Jacobs and Harvard Medical School Postdoc Director Dr. Jim Gould.
The book is broken up into 3 different sections; the first section shows you why you need a purpose in life, the second section shows you how to find your new purpose, and the third section shows you how to achieve your goals when facing adversity.
In this book, you will learn:How to understand what you really want in life and how to get it Why people with a powerful purpose live to 100 How to rapidly improve focus and change your life using the secret techniques of an international memory champion How people like Jim Carrey, Oprah Winfrey, and J.K. Rowling transformed pain into purpose How to start a business by avoiding willpower depletion and the life hack lie
Black Hole Focus includes exclusive case studies from medical practitioners, research scientists, lawyers, corporate executives and small business owners who have used the techniques described in this book to achieve massive success in their own lives.
About the Author:
Dr. Hankel is an internationally recognized expert in the biotechnology industry and prolific public speaker. He's given over 250 seminars in 22 different countries while working with many of the world's most respected companies and institutions, including Harvard University, Oxford University, Roche Pharmaceuticals, Eli Lilly & Company, Baxter International and Pfizer. Dr. Hankel uses the science of purpose and the principles of entrepreneurship to help people achieve their biggest goals.
Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments?
The shocking answer is: None of the above!
In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.
Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it.
In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth.
If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!
The Bassett Furniture Company was once the world's biggest wood furniture manufacturer. Run by the same powerful Virginia family for generations, it was also the center of life in Bassett, Virginia. But beginning in the 1980s, the first waves of Asian competition hit, and ultimately Bassett was forced to send its production overseas.
One man fought back: John Bassett III, a shrewd and determined third-generation factory man, now chairman of Vaughan-Bassett Furniture Co, which employs more than 700 Virginians and has sales of more than $90 million. In FACTORY MAN, Beth Macy brings to life Bassett's deeply personal furniture and family story, along with a host of characters from an industry that was as cutthroat as it was colorful. As she shows how he uses legal maneuvers, factory efficiencies, and sheer grit and cunning to save hundreds of jobs, she also reveals the truth about modern industry in America.
Master Data Management equips you with a deeply practical, business-focused way of thinking about MDM—an understanding that will greatly enhance your ability to communicate with stakeholders and win their support. Moreover, it will help you deserve their support: you’ll master all the details involved in planning and executing an MDM project that leads to measurable improvements in business productivity and effectiveness.
* Presents a comprehensive roadmap that you can adapt to any MDM project.
* Emphasizes the critical goal of maintaining and improving data quality.
* Provides guidelines for determining which data to “master.
* Examines special issues relating to master data metadata.
* Considers a range of MDM architectural styles.
* Covers the synchronization of master data across the application infrastructure.
Learn the philosophies that million dollar earners in network marketing use to earn the lifestyle that you dream about today. These 3 philosophies have been used by tens of thousands of high income earners to build an army of motivated people in their downline.
Imagine what you can do with Jim Rohn’s top 3 success principles of network marketing in your recruiting efforts and in motivating people to achieve their dreams. Put the power of ideas to work in your business today.
Now in an expanded paperback second edition that includes an Attractor Factor IQ test, exercises for putting lessons into practice, new stories, and more, Dr. Joe Vitale presents his even more powerful and effective five-step plan for attracting wealth, happiness, and success to your life.
"Whatever you want to attract to your life, Joe Vitale has the secret to make it happen. I highly recommend you get this book and get started today."
-Morris Goodman, author of The Miracle Man
"I got enough by the end of chapter one to create a major energy shift in my life! Joe's easy, direct, and knowledgeable presentation allowed me to embrace important principles effortlessly."
-Dee Wallace, actress and star of E.T.: The Extra-Terrestrial
"Joe Vitale not only appeared in The Secret, he is one of the few who knows and lives attraction! Contained in the five steps that Joe maps out in The Attractor Factor are the keys to endless abundance. This book instructs on how to take control of your beliefs and focus, ultimately attracting the life of your dreams. If you just do what Joe tells you, you will create an abundance far beyond what you can currently imagine. The Attractor Factor is the secret that The Secret doesn't tell you."
-David Schirmer, wealth coach and star of The Secret
"Just when you think you understand how the world works, Joe Vitale comes along and takes you to a whole new place. He's engaging, entertaining, enlightening, and, oh boy, does he ever stretch your thinking."
-Ian Percy, registered psychiatrist and member of the U.S. and Canadian public speakers halls of fame
"This book has the potential to change humanity."
-Dr. Rick Barrett, author of Healed by Morning
Business analysis refers to the set of tasks and activities that help companies determine their objectives for meeting certain opportunities or addressing challenges and then help them define solutions to meet those objectives. Those engaged in business analysis are charged with identifying the activities that enable the company to define the business problem or opportunity, define what the solutions looks like, and define how it should behave in the end. As a BA, you lay out the plans for the process ahead.
Business Analysis For Dummies is the go to reference on how to make the complex topic of business analysis easy to understand. Whether you are new or have experience with business analysis, this book gives you the tools, techniques, tips and tricks to set your project’s expectations and on the path to success.Offers guidance on how to make an impact in your organization by performing business analysis Shows you the tools and techniques to be an effective business analysis professional Provides a number of examples on how to perform business analysis regardless of your role
If you're interested in learning about the tools and techniques used by successful business analysis professionals, Business Analysis For Dummies has you covered.
In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.
"If you're serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success."
--Tom Hopkins, author of How to Master the Art of Selling
"Bob Burg has long been the authority on connecting with clients and building win-win relationships. Endless Referrals should be required reading for sales professionals and entrepreneurs everywhere."
-- Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of The Millionaire Real Estate Investor
"I've found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder."
--Alan Weiss, Ph.D., author Million Dollar Consulting
"Bob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure."
--Dottie Walters, author of Speak & Grow Rich
"A no-nonsense approach to building your business through relationships."
--Jane Applegate, syndicated Los Angeles Times columnist
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
The Millionaire Master Plan is a unique and fresh approach as to how individuals can not only get a sense of where they stand on the spectrum of personal wealth, but more importantly, how they can learn to ascend from their present state to a higher level.
Roger James Hamilton, himself a highly successful entrepreneur and successful investor, has designed nine steps - from barely surviving - all the way to the highest level of ultimate wealth for life - and he lays out his nine steps in an easy-to-understand color-coded manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry).
Along the way, the reader first takes a quick test to determine where one is on the financial spectrum, and then Hamilton provides key insights and practical tips as to how one can progress to the next level. You track your progress by ascending from one color to the next.
“A creative and open-hearted business model for our times.”—The Wall Street Journal
Why this book is for you:
• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.
• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.
• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start.
• You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.
• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.
You’re ready to start something that matters.
The important stuff you need to know:Get started fast. Quickly set up accounts, customers, jobs, and invoice items.Follow the money. Track everything from billable and unbillable time and expenses to income and profit.Keep your company financially fit. Examine budgets and actual spending, income, inventory, assets, and liabilities.Gain insights. Open a new dashboard that highlights your company’s financial activity and status the moment you log in.Spend less time on bookkeeping. Create and reuse bills, invoices, sales receipts, and timesheets.Find key info. Use QuickBooks’ Search and Find features, as well as the Vendor, Customer, Inventory, and Employee Centers.
As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.
This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.
Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.
With Unlabel, you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future.
Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.
"This riveting book can awaken humanity. It reveals the simple power of four phrases to transform your life. It's all based in love by an author spreading love. You should get ten copies of it----one for you and nine to give away. It's that good."
---- Debbie Ford, New York Times bestselling author of The Dark Side of the Light Chasers
"I love this book! I feel it will be the definitive personal-change/self-help book for at least a generation and viewed as a watershed event by historians. There is real potential for this book to start a movement that will end war, poverty, and the environmental devastation of our beloved planet."
---- Marc Gitterle, MD, www.CardioSecret.com
"This book is like a stick of dynamite, and the moment you start reading, the fuse is lit.
It blows away all the complex and confusing success paradigms of the past and reveals a refreshing and clear path to transform your life with just one simple step. As you explore Zero Limits with Vitale, be prepared for a journey that is both challenging and inspiring beyond anything you've imagined."
---- Craig Perrine, www.MaverickMarketer.com
"There are more than 6 billion different manifestations of human existence on the planet?and only one of us here. In Zero Limits, Vitale has captured the truth that all great spiritual, scientific, and psychological principles teach at the most fundamental level. Boil it all down to the basics and the keys are quite simple---- the answer to all life's challenges is profound love and gratitude. Read this book; it's a reminder of the truth and ability you already possess."
---- James Arthur Ray, philosopher and bestselling author of Practical Spirituality and The Science of Success
"Wow! This is the best and most important book Vitale has ever written!"
---- Cindy Cashman, www.FirstSpaceWedding.com
"I couldn't put it down. This book elegantly sketches what I've learned and learned about in twenty-one years of personal study, and then it takes it to the next level. If you're looking for true peace along with 'the good stuff,' then this book is for you."
---- David Garfinkel, author of Advertising Headlines That Make You Rich
"Zero Limits is Vitale's adventure into the most mind-altering reading experience of your life."
---- Joseph Sugarman, President, BluBlocker Sunglasses, Inc.
Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke - with nothing but hope and a ferocious drive to succeed by any means possible.
Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.
Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet:
· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith
· 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair
When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.
New York Times Bestseller
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.
There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do. You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.
Each state has individual guidelines that one must follow when first applying to become a notary and specific restrictions that a practicing notary must abide by, including the amount a notary can charge per signing. With all of these rules, it can be quite a confusing process, and along with the frustration of opening your own business. Fortunately, with this new book, you will have a comprehensive toolkit on not only how to become a notary, but on how to open your own notary business.
Whether you will be a mobile signing agent or you are looking to buy or rent office space, this book can help you with a wealth of start-up information, from how to form and name your business. Valuable information on forming a partnership, LLC, corporation, or becoming a sole proprietor, the four types of business formations, is included, and also the legal implications of each.
You will learn the ins and outs of the application process state-by-state, including which states require training sessions and exams, and also information on the appointment process and individual state laws that govern the practice of notaries. Beyond providing you with the information on becoming a notary, you will be supplied with a wealth of information about opening your own notary business, including working as a mobile signing agent, where you travel to your customers, or operating a full-scale notary business managing other notaries.
This complete manual will arm you with everything you need, including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no business owner should be without. A special section on the importance of keeping your notary journal up-to-date is included, and also information on your notary stamp.
You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word(TM)) and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas. A detailed glossary of mortgage and other legal terms will be included, along with helpful information on how to set up computer systems to save time and money, hire and keep a qualified professional staff, meet IRS requirements, manage and train employees, generate high profile public relations and publicity, and implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, and also ways to increase sales, have customers refer others to you, and thousands of excellent tips and useful guidelines. This manual delivers innovative ways to streamline your business. A special chapter, devoted to notaries in Florida, Maine, and South Carolina, the only states in which notaries can solemnize the rites of matrimony, will discuss how you can maintain a steady stream of business by only performing marriages, including tips on how you can make even more money by offering other wedding services such as photography. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at email@example.com
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive.
In chapters such as You Don’t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user’s manual for embracing the communal nature of creativity— what he calls the “ecology of talent.” From broader life lessons about work (you can’t find your voice if you don’t use it) to the etiquette of sharing—and the dangers of oversharing—to the practicalities of Internet life (build a good domain name; give credit when credit is due), it’s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.
Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more.Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization Gives you trusted information on Internet security Covers niche and advanced e-commerce topics
If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.
In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.
Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.
• Construct and interpret statistical charts and tables with Excel or OpenOffice.org Calc 3
• Work with mean, median, mode, standard deviation, Z scores, skewness, and other descriptive statistics
• Use probability and probability distributions
• Work with sampling distributions and confidence intervals
• Test hypotheses with Z, t, chi-square, ANOVA, and other techniques
• Perform powerful regression analysis and modeling
• Use multiple regression to develop models that contain several independent variables
• Master specific statistical techniques for quality and Six Sigma programs
About the Web Site
Download practice files, templates, data sets, and sample spreadsheet models—including ready-to-use solutions for your own work! www.ftpress.com/youcanlearnstatistics2e
These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).
According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.
Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come.
As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.
Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including:The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling.com, and DanceStudioOwner.com offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information.The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services.The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site.
This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business.
Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
**Winner of the 2015 800-CEO-READ Business Book Award in Entrepreneurship**
When columnist Paul Downs was approached by The New York Times to write for their “You’re the Boss” blog, he had been running his custom furniture business for twenty-four years strong. or mostly strong. Now, in his first book, Downs paints an honest portrait of a real business, with a real boss, a real set of employees, and the real challenges they face.
Fresh out of college in 1986, Downs opened his first business, a small company that builds custom furniture. In 1987, he hired his first employee. That’s when things got complicated. As his enterprise began to grow, he had to learn about management, cash flow, taxes, and so much more. But despite any obstacles, Downs always remained keenly aware that every small business, no matter the product it makes or the service it provides, starts with people. He writes with tremendous insight about hiring employees, providing motivation to get the best out of them, and the difficult decisions he’s made to let some of them go. Downs also looks outward, to his dealings with vendors and to providing each client with exemplary customer service from first sales pitch to final delivery. With honesty and conviction, he tells the true story behind building and sustaining a successful company in an ever-evolving economy, often airing his own failures and shortcomings to reveal the difficulties that arise from being a boss and a businessperson. Countless employees have told the story of their experience with managers—Boss Life tells the other side of that story.
From the Hardcover edition.
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.
Are you a pro at multi-tasking? Do you thrive on deadlines and love a good challenge? Could you find satisfaction in lending others a hand? If so, you’re in high demand in the booming personal concierge industry.
Offering easy startup and low overhead, a personal concierge helps clients with everyday tasks from organizing to shopping. Led by our experts, learn how to successfully establish your business, develop your service list, build a client base, and even, expand. Plus, uncover the secrets of practicing entrepreneurs, gaining priceless insight, advice, and tricks on managing common and difficult requests.
Learn how to:
Make the right contacts to find great business and individual clients
Identify and develop your service niche
Choose what services to offer
Set fees and collect payment
Build vendor relationships
Cost-effectively promote and advertise your service
Build loyalty and referrals among your clients
Sample forms, additional resources, checklists and work sheets guide you through every step of the startup process.
You have what it takes to be an in-demand personal concierge—let us help you get started and succeed!
We live in a competition loving culture. We love the performance, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and cheer, sometimes to the point of obsession, but if we really wanted to see greatness—wanted to cheer for it, see it happen, understand what made it happen—we'd spend our time watching, obsessing on, and maybe even cheering the practices instead. This book puts practice on the front burner of all who seek to instill talent and achievement in others as well as in themselves. This is a journey to understand that practice, not games, makes champions.
In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice. And it’s not just whether you practice. How you practice may be a true competitive advantage. Deliberately engineered and designed practice can revolutionize our most important endeavors. The clear set of rules presented in Practice Perfect will make us better in virtually every performance of life. The “how-to” rules of practice cover such topics as rethinking practice, modeling excellent practice, using feedback, creating a culture of practice, making new skills stick, and hiring for practice.Discover new ways to think about practice. Learn how to design successful practice. Apply practice across a wide range of realms, both personal and professional The authors include specific activities to jump-start practice Doug Lemov is the best-selling author of Teach Like a Champion
A hands-on resource to practice, the rules within will help to create positive outliers and world-changing reservoirs of talent.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
Janet Maslin, The New York Times • St. Louis Post-Dispatch
Look for special features inside. Join the Random House Reader’s Circle for author chats and more.
When Pulitzer Prize–winning journalist Bill Dedman noticed in 2009 a grand home for sale, unoccupied for nearly sixty years, he stumbled through a surprising portal into American history. Empty Mansions is a rich mystery of wealth and loss, connecting the Gilded Age opulence of the nineteenth century with a twenty-first-century battle over a $300 million inheritance. At its heart is a reclusive heiress named Huguette Clark, a woman so secretive that, at the time of her death at age 104, no new photograph of her had been seen in decades. Though she owned palatial homes in California, New York, and Connecticut, why had she lived for twenty years in a simple hospital room, despite being in excellent health? Why were her valuables being sold off? Was she in control of her fortune, or controlled by those managing her money?
Dedman has collaborated with Huguette Clark’s cousin, Paul Clark Newell, Jr., one of the few relatives to have frequent conversations with her. Dedman and Newell tell a fairy tale in reverse: the bright, talented daughter, born into a family of extreme wealth and privilege, who secrets herself away from the outside world.
Huguette was the daughter of self-made copper industrialist W. A. Clark, nearly as rich as Rockefeller in his day, a controversial senator, railroad builder, and founder of Las Vegas. She grew up in the largest house in New York City, a remarkable dwelling with 121 rooms for a family of four. She owned paintings by Degas and Renoir, a world-renowned Stradivarius violin, a vast collection of antique dolls. But wanting more than treasures, she devoted her wealth to buying gifts for friends and strangers alike, to quietly pursuing her own work as an artist, and to guarding the privacy she valued above all else.
The Clark family story spans nearly all of American history in three generations, from a log cabin in Pennsylvania to mining camps in the Montana gold rush, from backdoor politics in Washington to a distress call from an elegant Fifth Avenue apartment. The same Huguette who was touched by the terror attacks of 9/11 held a ticket nine decades earlier for a first-class stateroom on the second voyage of the Titanic.
Empty Mansions reveals a complex portrait of the mysterious Huguette and her intimate circle. We meet her extravagant father, her publicity-shy mother, her star-crossed sister, her French boyfriend, her nurse who received more than $30 million in gifts, and the relatives fighting to inherit Huguette’s copper fortune. Richly illustrated with more than seventy photographs, Empty Mansions is an enthralling story of an eccentric of the highest order, a last jewel of the Gilded Age who lived life on her own terms.
Praise for Empty Mansions
“An amazing story of profligate wealth . . . an outsized tale of rags-to-riches prosperity.”—The New York Times
“An evocative and rollicking read, part social history, part hothouse mystery, part grand guignol.”—The Daily Beast
“Fascinating . . . [a] haunting true-life tale.”—People
“One of those incredible stories that you didn’t even know existed. It filled a void.”—Jon Stewart, The Daily Show
“Thrilling . . . deliciously scandalous.”—Publishers Weekly (starred review)
From the Trade Paperback edition.
All too often business owners and real estate investors are asking this question. They have formed their protective entity – be it a corporation, LLC or LP – and don’t know what to do next.
“Run Your Own Corporation” provides the solution to this very common dilemma. Breaking down the requirements chronologically (ie the first day, first quarter, first year) the book sets forth all the tax and corporate and legal matters new business owners must comply with. Written by Rich Dad’s Advisor Garrett Sutton, Esq., who also authored the companion edition “Start Your Own Corporation”, the book clearly identifies what must be done to properly maintain and operate your corporation entity.
From the first day, when employer identification numbers must be obtained in order to open up a bank account, to the fifth year when trademark renewals must be filed, and all the requirements in between, “Run Your Own Corporation” is a unique resource that all business owners and investors must have.
Rich Dad/Poor Dad author Robert Kiyosaki states, “Run Your Own Corporation is the missing link for most entrepreneurs. They’ve set up their entity, but don’t know the next steps. Garrett Sutton’s book provides valuable information needed at the crucial start up phase of operations. It is highly recommended reading.”
When “Start Your Own Corporation” is combined with “Run Your Own Corporation” readers have a two book set that offers the complete corporate picture.
With zero experience and no capital, Miki Agrawal opened WILD, a farm-to-table pizzeria in New York City and Las Vegas, partnered up in a children's multimedia company called Super Sprowtz, and launched a patented high-tech underwear business called THINX.
Miki has seen significant growth in her businesses. She pulls back the curtain of how you can live out loud, honor your hunches, and leave nothing on the table.
Whether you’re a student with big aspirations or an experienced professional looking for new opportunities, Do Cool Sh*t will open your eyes, make you laugh, and give you the confidence to quit your day job, start your own business, and live happily ever after.
Do Cool Sh*t features a foreword by Tony Hsieh, the founder of Zappos.
Taking an integrative view that promotes teamwork across corporate functions and responsibilities, the book contains dozens of charts, diagrams, and actual Excel® screenshots to reinforce the practical applications of every topic it covers. The first two sections— Financial Statements and Cash Budgeting— explain how to use spreadsheets for:Preparing income statements, balance sheets, and cash flow statements Performing vertical and horizontal analyses of financial statements Determining financial ratios and analyzing their trends and significance Combining quantitative and judgmental techniques to improve forecasts of sales revenues and customer demands Calculating and applying the time value of money Managing inventories, safety stocks, and the allocation of resources
The third and final section—Capital Budgeting— covers capital structure, the cost of capital, and leverage; the basics of capital budgeting, including taxes and depreciation; applications, such as new facilities, equipment replacement, process improvement, leasing versus buying, and nonresidential real estate; and risk analysis of capital budgets and the potential impacts of unforeseen events.
Corporate Financial Analysis with Microsoft® Excel® takes a broad view of financial functions and responsibilities in relation to those of other functional parts of modern corporations, and it demonstrates how to use spreadsheets to integrate and coordinate them. It provides many insightful examples and case studies of real corporations, including Wal- Mart, Sun Microsystems, Nike, H. J. Heinz, Dell, Microsoft, Apple Computer, and IBM.
Corporate Financial Analysis with Microsoft® Excel® is the ideal tool for managing your firm’s short-term operations and long-term capital investments.
Whether you will be operating out of your home or you are looking to buy or rent office space, this book can help you with a wealth of start-up information, from how to form and name your business to deciding if this will be a joint venture or if you would rather work solo. Valuable information on forming a Partnership, LLC, Corporation, or becoming a Sole Proprietor, the four types of business formation, is included, as well as the legal implications of each.
With all of the federal and state laws governing the industry, opening your own collection agency can quickly become a nightmare, and for that reason, you will be provided with the most up-to-date information on the Fair Debt Collection Practices Act, as well as a listing of laws state-by-state that may supersede this federal act. Many states, and even cities, require third-party agencies to be licensed and/or bonded, so you will be provided a wealth of information on all requirements so that you can knowledgably, and legally, operate your business with peace of mind.
A complete checklist of all of the start-up equipment that you will need is provided, as well as a sample budgeting sheet to allow you to gauge start-up costs. You will learn about potential risks that you take in opening a collection agency and how a collection lawyer can help settle debts when you are unable to. You will learn the difference between first and third-party agencies, the different methods in which you can expect to be paid by creditors, tips and tricks to gaining clients, and the advantages of the debt buying method.
This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, timesaving tools of the trade that no business owner should be without. A special chapter on customer service is provided, with tips on communicating with debtors in a non-threatening manner.
While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word
What’s the surest way to startup failure? Follow old, outdated rules.
In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift?
Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds.
The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want.
Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds.
A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:
• The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion
• Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists
• Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
• Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
• Diversification: Grow your business by expanding into multiple delivery channels
• Monetization: Now that your expertise is established, you can begin charging money for your products or services
This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business.
Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries.
Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.
Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.
YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet.
Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy.
LEARN HOW TO:Make great videos--quickly and easily Build brand loyalty with powerful videos Drive traffic and revenue to your existing business Advertise on YouTube Monetize your YouTube work
This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes.
YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
You will learn:Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology
Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
For more please visit http://disciplinedentrepreneurship.com/
"At McDonald’s our focus has always been on providing maximum value to customers through ‘optimal’ quality and tight cost management, which is why Optimization has become such a pivotal concept for us. Steve Sashihara’s book brings the concept to life.”
—Kenneth M. Koziol, Corp. Senior Vice President, Innovation and Design, McDonald’s Corp.
“Steve Sashihara convincingly demonstrates how the application of advanced quantitative techniques can significantly improve day-to-day decision making, which is what we have done at Quad/Graphics.”
—Dave Blais, Executive Vice President, Quad/Graphics
“The Optimization Edge is a powerful book that will change the way organizations make decisions and manage their assets.”
—Frances Hesselbein, President and CEO, Leader to Leader Institute; Recipient, Presidential Medal of Freedom
“At UPS, the ‘optimization edge’ has given us a competitive advantage. It enables us to solve problems of great complexity seamlessly and with increased velocity, resulting in smarter decisions and ultimately bringing greater value to our customers.”
—Chuck Holland, Vice President of Industrial Engineering, UPS
About the Book:
In these challenging economic times, more and more companies have turned to “cut-back management” to ensure their survival. But how do some manage to outshine their competitors—and even grow—during downturns? How does Google outsearch the other search engines? How does McDonald’s McClobber the competition? More important, how can you increase your company’s profits without downsizing?
The answer is Asset Optimization.
This groundbreaking approach to decision making utilizes the latest advances in mathematics and computer software. Optimization expert Steve Sashihara shows you how to squeeze every ounce of value from your company, even under “perfect storm” conditions. You’ll learn how to:Drive up your company’s value—even in a downturn Re-allocate your resources—for maximum performance Streamline your company—and stay ahead of the competition Optimize your assets—for long-term growth
A proven, practical, and workable alternative to “corporate anorexia,” Optimization is your best option for dealing head-on with marketplace volatility and resource scarcity.
This step-by-step guide offers concrete, ready-to- use tools drawn from decades of superior business practices—the best-kept secrets of global successes such as Amazon, Google, Marriott, McDonald’s, Intel, SAS, and UPS. You’ll learn what Optimization is, what best practices you can immediately put to use, how to use Optimization to speed up and improve decision making, and how to integrate Optimization into your organization’s culture.
If you want to thrive in any economy—and grow your company in the future—forget about downsizing. Get The Optimization Edge.
This volume explains ways to create financial tools and how the tools work together to achieve specific goals. Applications are illustrated using real-world examples. It presents three new chapters on financial engineering in topics ranging from commodity markets to financial engineering applications in hedge fund strategies, correlation swaps, structural models of default, capital structure arbitrage, contingent convertibles, and how to incorporate counterparty risk into derivatives pricing. Poised midway between intuition, actual events, and financial mathematics, this book can be used to solve problems in risk management, taxation, regulation, and above all, pricing.
This latest edition of Principles of Financial Engineering is ideal for financial engineers, quantitative analysts in banks and investment houses, and other financial industry professionals. It is also highly recommended to graduate students in financial engineering and financial mathematics programs.
* The Second Edition presents 5 new chapters on structured product engineering, credit markets and instruments, and principle protection techniques, among other topics
* Additions, clarifications, and illustrations throughout the volume show these instruments at work instead of explaining how they should act
* The Solutions Manual enhances the text by presenting additional cases and solutions to exercises