* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k banner
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time and implement team standards
Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
—Tom Vanderbilt, New York Times bestselling author of Traffic
In Tubes, Andrew Blum, a correspondent at Wired magazine, takes us on an engaging, utterly fascinating tour behind the scenes of our everyday lives and reveals the dark beating heart of the Internet itself. A remarkable journey through the brave new technological world we live in, Tubes is to the early twenty-first century what Soul of a New Machine—Tracy Kidder’s classic story of the creation of a new computer—was to the late twentieth.
For the first time in history, the tools for cooperating on a global scale are not solely in the hands of governments or institutions. The spread of the internet and mobile phones are changing how people come together and get things done—and sparking a revolution that, as Clay Shirky shows, is changing what we do, how we do it, and even who we are. Here, we encounter a whoman who loses her phone and recruits an army of volunteers to get it back from the person who stole it. A dissatisfied airline passenger who spawns a national movement by taking her case to the web. And a handful of kids in Belarus who create a political protest that the state is powerless to stop. Here Comes Everybody is a revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them. A revolution in social organization has commenced, and Clay Shirky is its brilliant chronicler.
"Drawing from anthropology, economic theory and keen observation, [Shirky] makes a strong case that new communication tools are making once-impossible forms of group action possible . . . [an] extraordinarily perceptive new book." -Minneapolis Star Tribune
"Mr. Shirky writes cleanly and convincingly about the intersection of technological innovation and social change." -New York Observer
Mixing Secrets For The Small Studio is a down-to-earth primer for small-studio enthusiasts who want chart-ready sonics in a hurry. Drawing on the back-room strategies of more than 100 famous names, this entertaining guide leads you step-by-step through the entire mixing process. On the way, you'll unravel the mysteries of every type of mix processing, from simple EQ and compression through to advanced spectral dynamics and 'fairy dust' effects. User-friendly explanations introduce technical concepts on a strictly need-to-know basis, while chapter summaries and assignments are perfect for school and college use.
* Learn the subtle editing, arrangement, and monitoring tactics which give industry insiders their competitive edge, and master the psychological tricks which protect you from all the biggest rookie mistakes.
* Find out where you don't need to spend money, as well as how to make a limited budget really count.
* Pick up tricks and tips from leading-edge engineers working on today's multi-platinum hits, including Michael Brauer, Serban Ghenea, the Lord-Alge brothers, Tony Maserati, Manny Marroquin, Dave 'Hard Drive' Pensado, Jack Joseph Puig, Mark 'Spike' Stent, Phil Tan, Andy Wallace, and many, many more...
Mike Senior is a professional engineer who has worked with Wet Wet Wet, The Charlatans, Reef, Therapy, and Nigel Kennedy. He specialises in adapting the techniques of top producers for those working on a budget. Since 2007 he has transformed dozens of amateur productions for Sound On Sound magazine's popular 'Mix Rescue' column, proving time and again that you can achieve commercial-grade results with affordable gear -- once you know how!
One of Desiring God's Top 15 Books of 2015
Hearts & Minds Bookstore's Best Books of 2015, Social Criticism and Cultural Engagement In our post-Christian context, public life has become markedly more secular and private life infinitely more diverse. Yet many Christians still rely on cookie-cutter approaches to evangelism and apologetics. Most of these methods assume that people are open, interested and needy for spiritual insight when increasingly most people are not. Our urgent need, then, is the capacity to persuade—to make a convincing case for the gospel to people who are not interested in it. In his magnum opus, Os Guinness offers a comprehensive presentation of the art and power of creative persuasion. Christians have often relied on proclaiming and preaching, protesting and picketing. But we are strikingly weak in persuasion—the ability to talk to people who are closed to what we are saying. Actual persuasion requires more than a one-size-fits-all approach. Guinness notes, "Jesus never spoke to two people the same way, and neither should we." Following the tradition of Erasmus, Pascal, G. K. Chesterton, C. S. Lewis, Malcolm Muggeridge and Peter Berger, Guinness demonstrates how apologetic persuasion requires both the rational and the imaginative. Persuasion is subversive, turning the tables on listeners' assumptions to surprise them with signals of transcendence and the credibility of the gospel. This book is the fruit of forty years of thinking, honed in countless talks and discussions at many of the leading universities and intellectual centers of the world. Discover afresh the persuasive power of Christian witness from one of the leading apologists and thinkers of our era.
In his bestselling Here Comes Everybody, Internet guru Clay Shirky provided readers with a much-needed primer for the digital age. Now, with Cognitive Surplus, he reveals how new digital technology is unleashing a torrent of creative production that will transform our world. For the first time, people are embracing new media that allow them to pool their efforts at vanishingly low cost. The results of this aggregated effort range from mind-expanding reference tools like Wikipedia to life-saving Web sites like Ushahidi.com, which allows Kenyans to report acts of violence in real time. Cognitive Surplus explores what's possible when people unite to use their intellect, energy, and time for the greater good.
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.
Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.
In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.
While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.
Communicating Nature explores and explains the multiple levels of everyday communication that come together to form our perceptions of the natural world. Author Julia Corbett considers all levels of communication, from communication at the individual level, to environmental messages transmitted by popular culture, to communication generated by social institutions including political and regulatory agencies, business and corporations, media outlets, and educational organizations.
The book offers a fresh and engaging introductory look at a topic of broad interest, and is an important work for students of the environment, activists and environmental professionals interested in understanding the cultural context of human-nature interactions.
Reinventing Discovery tells the exciting story of an unprecedented new era of networked science. We learn, for example, how mathematicians in the Polymath Project are spontaneously coming together to collaborate online, tackling and rapidly demolishing previously unsolved problems. We learn how 250,000 amateur astronomers are working together in a project called Galaxy Zoo to understand the large-scale structure of the Universe, and how they are making astonishing discoveries, including an entirely new kind of galaxy. These efforts are just a small part of the larger story told in this book--the story of how scientists are using the internet to dramatically expand our problem-solving ability and increase our combined brainpower.
This is a book for anyone who wants to understand how the online world is revolutionizing scientific discovery today--and why the revolution is just beginning.
Spreadable Media is a rare inside look at today’s ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called “user-generated content.” Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets.
The authors challenge our notions of what goes “viral” and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture.
Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media—from both the U.S. and around the world—the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.
Ideal for Linux administrators, developers, and power users, this updated edition shows you how to write a basic dialplan step-by-step, and brings you up to speed on the features in Asterisk 11, the latest long-term support release from Digium. You’ll quickly gain working knowledge to build a simple yet inclusive system.Integrate Asterisk with analog, VoIP, and digital telephony systemsBuild an interactive dialplan, using best practices for more advanced featuresDelve into voicemail options, such as storing messages in a databaseConnect to external services including Google Talk, XMPP, and calendarsIncorporate Asterisk features and functions into a relational database to facilitate information sharingLearn how to use Asterisk’s security, call routing, and faxing featuresMonitor and control your system with the Asterisk Manager Interface (AMI)Plan for expansion by learning tools for building distributed systems
Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter.
The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.
Adrian Scrase, ETSI Vice-President, International Partnership Projects
Following on the success of the first edition, this book is fully updated, covering the latest additions to LTE and the key features of LTE-Advanced.
This book builds on the success of its predecessor, offering the same comprehensive system-level understanding built on explanations of the underlying theory, now expanded to include complete coverage of Release 9 and the developing specifications for LTE-Advanced. The book is a collaborative effort of more than 40 key experts representing over 20 companies actively participating in the development of LTE, as well as academia. The book highlights practical implications, illustrates the expected performance, and draws comparisons with the well-known WCDMA/HSPA standards. The authors not only pay special attention to the physical layer, giving an insight into the fundamental concepts of OFDMA-FDMA and MIMO, but also cover the higher protocol layers and system architecture to enable the reader to gain an overall understanding of the system.
Key New Features:Comprehensively updated with the latest changes of the LTE Release 8 specifications, including improved coverage of Radio Resource Management RF aspects and performance requirements Provides detailed coverage of the new LTE Release 9 features, including: eMBMS, dual-layer beamforming, user equipment positioning, home eNodeBs / femtocells and pico cells and self-optimizing networks Evaluates the LTE system performance Introduces LTE-Advanced, explaining its context and motivation, as well as the key new features including: carrier aggregation, relaying, high-order MIMO, and Cooperative Multi-Point transmission (CoMP). Includes an accompanying website containing a complete list of acronyms related to LTE and LTE-Advanced, with a brief description of each (http://www.wiley.com/go/sesia_theumts)
This book is an invaluable reference for all research and development engineers involved in implementation of LTE or LTE-Advanced, as well as graduate and PhD students in wireless communications. Network operators, service providers and R&D managers will also find this book insightful.
Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.
The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
"This is the first book about QOS that I actually enjoyed reading precisely because the authors focused on real-life QoS and not in academic discussions about it."
Per Nihlen, IP Network Manager, NORDUnet
The new authoritative, practical guide to delivering QOS guarantees
This new benchmark in quality of service (QOS) study is written by two experts in the field who deal with QOS predicaments every day. The authors not only provide a lucid understanding of modern theory of QOS mechanisms in packet networks but how to apply them in practice. In addition, they detail the QOS management features found in modern routers used by Internet Service Providers (ISPs) and large enterprise companies and networks, all in an effort to enable network managers and engineers to configure production networks with a quality of service guarantee. The book's focus on addressing network behavior ("real effects") in relation to the configuration of network elements (routers and switches), is both refreshing and insightful.
QOS-Enabled Networks contains up-to-date coverage of:QOS mechanisms in packet networks and how to apply them in practice QOS management features now common in modern-day routers How network behavior is related to configuration of network elements Layer 2 VPN and QOS QOS in mobile LTE networks
QOS-Enabled Networks is an invaluable guide for networking engineers needing to provide QOS services for service providers, ISPs and large enterprises, as well as for network design and operations engineers.
Today's new data communication and computer interconnection systems run at unprecedented speeds, presenting new challenges not only in the design, but also in troubleshooting, test, and measurement. This book assembles contributions from practitioners at top test and measurement companies, component manufacturers,and universities. It brings together information that has never been broadly accessible before—information that was previously buried in application notes, seminar and conference presentations, short courses, and unpublished works.
Readers will gain a thorough understanding of the inner workings of digital high-speed systems, and learn how the different aspects of such systems can be tested. The editors and contributors cover key areas in test and measurement of transmitters (digital waveform and jitter analysis and bit error ratio), receivers (sensitivity, jitter tolerance, and PLL/CDR characterization), and high-speed channel characterization (in time and frequency domain). Extensive illustrations are provided throughout.
Coverage includesSignal integrity from a measurement point of view Digital waveform analysis using high bandwidth real-time and sampling (equivalent time) oscilloscopes Bit error ratio measurements for both electrical and optical links Extensive coverage on the topic of jitter in high-speed networks State-of-the-art optical sampling techniques for analysis of 100 Gbit/s + signals Receiver characterization: clock recovery, phase locked loops, jitter tolerance and transfer functions, sensitivity testing, and stressed-waveform receiver testing Channel and system characterization: TDR/T and frequency domain-based alternatives Testing and measuring PC architecture communication links: PCIexpress, SATA, and FB DIMM
The authors identify four distinct yet overlapping roles for the media: the monitorial role of a vigilant informer collecting and publishing information of potential interest to the public; the facilitative role that not only reports on but also seeks to support and strengthen civil society; the radical role that challenges authority and voices support for reform; and the collaborative role that creates partnerships between journalists and centers of power in society, notably the state, to advance mutually acceptable interests. Demonstrating the value of a reconsideration of media roles, Normative Theories of the Media provides a sturdy foundation for subsequent discussions of the changing media landscape and what it portends for democratic ideals.
Fearless and unsparing, the interviews detail some of the most storied episodes of Thompson's life: a savage beating at the hands of the Hells Angels, talking football with Nixon on the 1972 Campaign Trail (“the only time in 20 years of listening to the treacherous bastard that I knew he wasn't lying”), and his unlikely run for sheriff of Aspen. Elsewhere, passionate tirades about journalism, culture, guns, drugs, and the law showcase Thompson's voice at its fiercest.
Arranged chronologically, and prefaced with Anita Thompson's moving account of her husband's last years, the interviews present Hunter in all his fractured brilliance and provide an exceptional portrait of his times.
The sixth edition offers significant updates, including:
The face-off between Obama and Romney in the general election; Case studies of ads during presidential and Congressional campaigns; The ever increasing use and impact of social media; Ad stills from the 2012 campaign; and Concrete examples of which ads worked and which ads did not.
Investigating the latest theories, methods, and technologies, Advances in Network Management provides the insight of a recognized expert into the fundamental concepts and contemporary challenges in network management. From basic concepts to research-level material, it details the evolution of network management solutions in network management paradigms, protocols, and techniques. The book also addresses dependencies between network management and application-level service management.
This forward-looking resource investigates advanced networks and network services including—autonomic computing, context-aware systems management, and automatic techniques aiming at self-management (self-configuration, self-healing, self-optimization, and self-protection). With its breadth and depth of coverage in theoretical, technical, and research topics, this book provides time-tested guidance for dealing with the growing complexity of network services while improving cost efficiencies in your IT department.
Mechanical Design for the Stage will be a reference for you that will:
* provide the basic engineering formulas needed to predict the forces, torques, speeds, and power required by a given move
* give a technician a design process to follow which will direct their work from general concepts to specific detail as a design evolves, and
* show many examples of traditional stage machinery designs.
The book's emphasis will be on following standard engineering design and construction practices, and developing machines that are functional, efficient to build, easily maintained, and safe to use.
The MIDI Manual is packed full of useful tips and practical examples on sequencing and mixing techniques. It also covers editors/librarians, working with a score, MIDI in mass media and multimedia and synchronisation. The MIDI spec is set out in detail along with the helpful guidelines on using the implementation chart.
Illustrated throughout with helpful photos and screengrabs, this is the most readable and clear book on MIDI available.
Breaking the mix down by different effects - EQ, distortion, compression, expansion, pitch shift, delay, reverb, and more - and applying them to some of the most important instruments in pop music, Mix Smart will arm you with the skills and techniques you need to tap into your musicality and express it through multitrack mixing, putting true professional quality mixing within your reach.
*Future proof, ear-opening strategies will empower your inner-musician, giving you the knowledge you need to develop your mixing skills - from basic to advanced
*Breaking the mix down by different effects, with detailed strategies for the most important pop instruments showing you how to create the perfect combination
*Bonus Website, www.recordingology.com, packed with samples and example tracks, so you can practice as you learn
*Mix Smart Quick Start summaries at the end of each chapter get you to work faster
*Demystifies the technical, making the tools of the mix rig accessible - analog and digital, outboard and in the box, stereo and surround
*For everyone who mixes - studio, live, music, film, games, and broadcast
The recording studio is your musical instrument, and it's time you really learned how to play. Alex Case shows you not just how to mix well, but how to Mix Smart!
· Thoroughly developed to include many more worked examples to give greater understanding of the various methods and techniques
· Many more diagrams included--now in two color--to provide greater insight through visual presentation
· Matlab code of the most common methods are given at the end of each chapter.
· More Matlab code is available, together with an accompanying manual, via this site
· Latest hot topics included to further the reference value of the text including non-linear dimensionality reduction techniques, relevance feedback, semi-supervised learning, spectral clustering, combining clustering algorithms.
· An accompanying book with Matlab code of the most common methods and algorithms in the book, together with a descriptive summary, and solved examples including real-life data sets in imaging, and audio recognition. The companion book will be available separately or at a special packaged price (ISBN: 9780123744869).Thoroughly developed to include many more worked examples to give greater understanding of the various methods and techniques Many more diagrams included--now in two color--to provide greater insight through visual presentation Matlab code of the most common methods are given at the end of each chapter An accompanying book with Matlab code of the most common methods and algorithms in the book, together with a descriptive summary and solved examples, and including real-life data sets in imaging and audio recognition. The companion book is available separately or at a special packaged price (Book ISBN: 9780123744869. Package ISBN: 9780123744913) Latest hot topics included to further the reference value of the text including non-linear dimensionality reduction techniques, relevance feedback, semi-supervised learning, spectral clustering, combining clustering algorithms Solutions manual, powerpoint slides, and additional resources are available to faculty using the text for their course. Register at www.textbooks.elsevier.com and search on "Theodoridis" to access resources for instructor.
Now there is a practical guide for those who design or implement the emerging WBEM systems or produce a CIM model of a device or service. A Practical Approach to WBEM/CIM Management describes in detail WBEM/CIM architecture and explores the standard models developed by the Distributed Management Task Force (DMTF). It explores the interfaces with which your WBEM/CIM code will have to work, and offers examples of applicable models and related code.
This book introduces the components of WBEM architecture, defines models within CIM, and illustrates communication between the WBEM client and server. It also investigates transitioning from SNMP or proprietary systems to WBEM/CIM.
Realizing that the field is undergoing a period of massive growth and change, the author focuses primarily on the areas which have been standardized and which differ little between implementations. He does, however, provide coding examples using the openPegasus implementation, demonstrating concepts common to other C++ and Java-based implementations.
It includes Matlab code of the most common methods and algorithms in the book, together with a descriptive summary and solved examples, and including real-life data sets in imaging and audio recognition.
This text is designed for electronic engineering, computer science, computer engineering, biomedical engineering and applied mathematics students taking graduate courses on pattern recognition and machine learning as well as R&D engineers and university researchers in image and signal processing/analyisis, and computer vision.Matlab code and descriptive summary of the most common methods and algorithms in Theodoridis/Koutroumbas, Pattern Recognition, Fourth EditionSolved examples in Matlab, including real-life data sets in imaging and audio recognitionAvailable separately or at a special package price with the main text (ISBN for package: 978-0-12-374491-3)
M. Keith Booker has selected fifteen of the most successful and innovative science fiction films of all time, and examined each of them at length--from cultural, technical and cinematic perspectives--to see where they came from and what they meant for the future of cinema and for America at large. From Invasion of the Body Snatchers to Star Wars, from Blade Runner to The Matrix, these landmark films have expressed our fears and dreams, our abilities and our deficiencies. In this deep-seeking investigation, we can all find something of ourselves that we recognize, as well as something that we've never recognized before.
The focus on a fairly small number of landmark films allows detailed attention to genuinely original movies, including: Forbidden Planet, Invasion of the Body Snatchers, 2001: A Space Odyssey, Planet of the Apes, Star Wars, Close Encounters of the Third Kind, Alien, E.T. the Extra-Terrestrial, Blade Runner, The Terminator, Robocop, The Abyss, Independence Day, and The Matrix. This book is ideal for general readers interested in science fiction and film.
This book will contain pragmatic information on how to engineer IMS networks as well as an applications-oriented approach for the engineering and networking professionals responsible for making IMS function in the real world.
* Describes the convergence of wireless IMS (IP Multimedia Subsystem) with other networks, including wireline and cable
* Discusses building interfaces for end users and IMS applications servers
* Explores network management issues with IMS
• How to overcome shyness and put other people at ease
• How to choose an appropriate conversation topic for any situation
• How to ace a job interview, run a meeting, and mingle at a cocktail party
• What the most successful conversationalists have in common
• The one great question you can ask to enhance your conversation with anyone, anytime, anywhere
From the Hardcover edition.
Conflict between people is a natural feature of the human condition; when people interact and form relationships, conflicts inevitably emerge. How individuals manage conflict, and how they perceive both the opportunities and challenges it provides, will define their interpersonal relationships in more ways than any other kind of interaction behavior. Collaboration and adaptation are the hallmarks of a competent communicator, therefore how partners communicate during conflict can be more important than the frequency of their disagreements.
To move to higher-speed networks that can cater to customer demand for mobile broadband multimedia applications, the 3GPP has developed the latest LTE-Advanced (LTE Release 10) standard, which will be fixed in December 2010. This book focuses on LTE and LTE-Advanced, and provides engineers with real insight and understanding into the why and how of the standard and its related technologies. This book is written by engineers from Ericsson--the world's leading telecommunications supplier--who was heavily involved in the development of the standard.Follow-up to the very successful 3G Evolution, now focusing on LTE and LTE Advanced standard and its accompanying technologies Complete and clear explanation of LTE Advanced by the people who played a leading role in its development, which will enable engineers to quickly grasp the latest 3GPP Release 10 standard and implement it in their products Not a contributed book as most others on this topic are: this book gives an integrated introduction to the technologies and the standard
The book follows the audio signal path from the mix console to the audience and provides comprehensive information as to how the sound is spread over the listening area. The complex nature of the physics of speaker interaction over a listening space is revealed in terms readily understandable to audio professionals. Complex speaker arrays are broken down systematically and the means to design systems that are capable of being fully optimized for maximum spatial uniformity is shown.
The methods of alignment are shown, including measurement mic placement, and step-by-step recipes for equalization, delay setting, level setting, speaker positioning and acoustic treatment. These principles and techniques are applicable to the simplest and most complex systems alike, from the single speaker to the multi-element "line array.
RF (radio frequency) and wireless technologies drive communication today. This technology and its applications enable wireless phones, portable device roaming, and short-range industrial and commercial application communication such as the supply chain management wonder, RFID. Up-to-date information regarding software defined RF, using frequencies smarter, and using more of the spectrum, with ultrawideband technology is detailed.A 360-degree view from best-selling authors including Roberto Aiello, Bruce Fette, and Praphul ChandraHot topics covered including ultrawideband and cognitive radio technologiesThe ultimate hard-working desk reference: all the essential information, techniques, and tricks of the trade in one volume
By providing an abundance of information on essential, need-to-know topics without heavy emphasis on complicated mathematics, Reference Data for Engineers is an absolute "must-have" for every engineer who requires comprehensive electrical, electronics, and communications data at his or her fingertips. Featured in the Ninth Edition is updated coverage on intellectual property and patents, probability and design, antennas, power electronics, rectifiers, power supplies, and properties of materials. Useful information on units, constants and conversion factors, active filter design, antennas, integrated circuits, surface acoustic wave design, and digital signal processing is also included. The Ninth Edition also offers new knowledge in the fields of satellite technology, space communication, microwave science, telecommunication, global positioning systems, frequency data, and radar.
* Widely acclaimed as the most practical reference ever published for a wide range of electronics and computer professionals, from technicians through post-graduate engineers.
* Provides a great way to learn or review the basics of various technologies, with a minimum of tables, equations, and other heavy math.
◎傳說中的挨踢部門Leo：「這本讓你用最短時間駕馭HTC One（M8）的好書千萬別錯過！」 這本書真的這麼神嗎？手機達人、科技玩家Kisplay再次為HTC旗艦新手機HTC One（M8）執筆寫祕技，跳出說明書用法，從舊機換新機的新手教學、疑難排解，Google商店買賣訣竅，到Sense 6有趣應用，超級個人化的介面改造，以及更多官方沒有告訴你的空間清理、省電、優化技法，讓你不只會使用，更比別人會活用！ ◎ifans林小旭：「讓 3C部落客爭相入手的金屬旗艦，究竟隱含什麼驚人能量呢？且看科技達人帶路，帶您深入淺出探索雙鏡頭手機的新視界！」 HTC One M8搭載Duo景深相機，能記錄下更多的照片訊息。本書除了教你看懂雙鏡頭的基本功能，還有攝影實例告訴你怎麼拍才美，怎麼玩後製才潮。想在朋友間展現幽默感，或是拍出近乎單眼等級的作品都不是問題，最完整的手機攝影懶人包，保證每招都是絕招！ 配件功能也不容忽視，本書要教你怎麼把「感應」功能發揮到極致！Fitbit App全面記錄你的運動過程，Dot View保護殼還有更特別的玩法，讓才剛換新機的你，能夠與M8更親密。
Each entry includes a definition in simple, clear language; an illustration where applicable; and historical commentary (who coined a term for example, why, who uses it, etc.). A bibliography, a directory of online resources, and a time-line of pop culture events that relate to media studies add to the dictionary's usefulness and appeal.
Without a notion of the play element in communication one would be led to imagine that every televised docudrama would be immediately lived out by every adolescent. Clearly, this is not the case. People can distinguish quite well between imaginary and real events in mass communication contexts. "The Play Theory of Mass Communication "is a work that studies subjective play, how communication serves the cause of self-enhancement and personal pleasure, and the role of entertainment as an end in itself.
In short, for those who are tired of cliche-ridden volumes on the political hidden messages and meanings of communication, or the economic management of media decisions, this volume will come as a refreshment, a piece of entertainment as well as instruction. But with all the emphasis "on "aspects, Stephenson's volume is shrewdly political. He takes up themes ranging from the reduction! of international tensions to the happily alienated worker to such pedestrian events as the reporting of foreign Soviet dignitaries in their visits to democratic cultures. This is, in short, an urbane, wise book--sophisticated in its methodology and critical in its theorizing.
What does this mean for us as individuals and for society as a whole? What are the social implications of this technological revolution that we have witnessed in the short span of about 20 years? Do people of different generations use these technologies in the same ways, or do they adopt them to support their communication habits formed at different times of their lives? How does the illusion of control provided by these technologies affect the way we think about what is meaningful in our lives? Hanson examines the wide-ranging impact of this change. How do individuals posting their viewpoints on the Internet affect democracy? Is it possible to ever completely prevent identity theft over the Internet? How permanent is information stored on the Internet or on a hard drive? Do cell phones change the way people think about privacy or the way they communicate with others? Does email? Do videogames teach new social principles? Do cell phones and the Internet change traditional communication behaviors and attitudes? Hanson discusses these crucial issues and explores to what extent individuals do have control, and she assesses how social and governmental services are responding to (or running from) the problems posed by these new technologies.