Training

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book

“Fast, fun and immensely practical.”
—JOE SULLIVAN, Founder, Flextronics

“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”
—JOSH WHITFORD, Founder, Echelon Media

“What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.”
—RALPH CRAM, Investor

“Pitch Anything offers a new method that will differentiate you from the rest of the pack.”
—JASON JONES, Senior Vice President, Jones Lang LaSalle

“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.”
—STEVEN WALDMAN, Principal and Founder, Spectrum Capital

“Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.”
—LOUIE UCCIFERRI, President, Regent Capital Group

“I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.”
—TAYLOR GARRETT, Vice President, White Cap

“A counter-intuitive method that works.”
—JAY GOYAL, CEO, SumOpti

About the Book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision

One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.

Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.

Make training fun and effective

This friendly guide shows you how to select the right training method for your dog, based on his unique personality, to reach your desired goals. Whether you want to teach Buddy to sit or master retrieving, you'll get expert training tips and techniques for you and your dog — to ensure a mutually respectful relationship with your four-legged friend.

Concentrate on canines — discover why your dog acts the way she does, understand her nutritional needs, and ready yourself for the task of training your dog

Prep for your pup — prepare your home for your puppy's arrival, discover the importance of socialization, and get started on housetraining

Put your best paw forward — teach basic commands like Sit, Stay, and Down, and get the scoop on how to deal with doggie don'ts like chewing, digging, and excessive barking

Take training to the next level — get involved in organized dog activities and competitions, where you'll both show off impressive tricks like retrieving, figure 8s, and much more

Open the book and find:

Step-by-step instructions for teaching your dog basic commands

Helpful advice on crate training

Safe ways to address aggression and separation anxiety

Tips for teaching Buddy to behave himself around people and other dogs

Techniques to keep your senior dog feeling young

Health issues that can interfere with training

Experts to turn to for training help

Learn to:

Use positive reinforcement as an effective teaching tool

Select the gear you need for training success

Teach the basics including Sit, Stay, and Down

Eliminate unwanted behavior

In Cesar’s Way, Cesar Millan—nationally recognized dog expert and star of National Geographic Channel’s hit show Dog Whisperer with Cesar Millan—helps you see the world through the eyes of your dog so you can finally eliminate problem behaviors.

From his appearances on The Oprah Winfrey Show to his roster of celebrity clients to his reality television series, Cesar Millan is America’s most sought-after dog-behavior expert. But Cesar is not a trainer in the traditional sense—his expertise lies in his unique ability to comprehend dog psychology. Tracing his own amazing journey from a clay-walled farm in Mexico to the celebrity palaces of Los Angeles, Cesar recounts how he learned what makes dogs tick. In Cesar’s Way, he shares this wisdom, laying the groundwork for you to have stronger, more satisfying relationships with your canine companions.

Cesar’s formula for a contented and balanced dog seems impossibly simple: exercise, discipline, and affection, in that order. Taking readers through the basics of dog psychology and behavior, Cesar shares the inside details of some of his most fascinating cases, using them to illustrate how common behavior issues develop and, more important, how they can be corrected. You'll learn:

• What your dog really needs may not be what you’re giving him
• Why a dog’s natural pack instincts are the key to your happy relationship
• How to relate to your dog on a canine level
• There are no “problem breeds,” just problem owners
• How to choose a dog who’s right for you and your family
• The difference between discipline and punishment
• And much more!

Filled with fascinating anecdotes about Cesar’s longtime clients, and including forewords by the president of the International Association of Canine Professionals and Jada Pinkett Smith, this is the only book you’ll need to forge a stronger, more rewarding connection with your four-legged companion.


Also available as a Random House AudioBook
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