The book first discusses the theoretical foundations of multimedia data mining, presenting commonly used feature representation, knowledge representation, statistical learning, and soft computing techniques. It then provides application examples that showcase the great potential of multimedia data mining technologies. In this part, the authors show how to develop a semantic repository training method and a concept discovery method in an imagery database. They demonstrate how knowledge discovery helps achieve the goal of imagery annotation. The authors also describe an effective solution to large-scale video search, along with an application of audio data classification and categorization.
This novel, self-contained book examines how the merging of multimedia and data mining research can promote the understanding and advance the development of knowledge discovery in multimedia data.
Gathering perspectives from top experts across different disciplines, the book debates upcoming challenges and outlines computational methods. The contributors look at how ecology, astronomy, social science, medicine, finance, and more can benefit from the next generation of data mining techniques. They examine the algorithms, middleware, infrastructure, and privacy policies associated with ubiquitous, distributed, and high performance data mining. They also discuss the impact of new technologies, such as the semantic web, on data mining and provide recommendations for privacy-preserving mechanisms.
The dramatic increase in the availability of massive, complex data from various sources is creating computing, storage, communication, and human-computer interaction challenges for data mining. Providing a framework to better understand these fundamental issues, this volume surveys promising approaches to data mining problems that span an array of disciplines.
This book contains original materials by leading researchers in the area and covers applications of different machine learning methods in the reliability, security, performance, and privacy issues of cyber space. It enables readers to discover what types of learning methods are at their disposal, summarizing the state-of-the-practice in this significant area, and giving a classification of existing work.
Those working in the field of cyber-based systems, including industrial managers, researchers, engineers, and graduate and senior undergraduate students will find this an indispensable guide in creating systems resistant to and tolerant of cyber attacks.
Privacy-Preserving Data Mining: Models and Algorithms proposes a number of techniques to perform the data mining tasks in a privacy-preserving way. These techniques generally fall into the following categories: data modification techniques, cryptographic methods and protocols for data sharing, statistical techniques for disclosure and inference control, query auditing methods, randomization and perturbation-based techniques.
This edited volume contains surveys by distinguished researchers in the privacy field. Each survey includes the key research content as well as future research directions.
Privacy-Preserving Data Mining: Models and Algorithms is designed for researchers, professors, and advanced-level students in computer science, and is also suitable for industry practitioners.
The 19 revised full papers and 5 short papers presented were carefully reviewed and selected from 31 submissions. The papers focus on the following topics: mathematical issues in data science; big data issues and applications; data quality and data preparation; data-driven scientific research; evaluation and measurement in data service; big data mining and knowledge management; case study of data science; social impacts of data science.
The 11 revised full papers presented were carefully reviewed and selected from 24 submissions. The papers are organized in topical sections on agents for data mining; data mining for agents; and agent mining applications.
This reference book for professionals covers concepts and theories from the fundamental to the advanced, such as relevance, query intention, location-based relevance ranking, and cross-property ranking. It covers the most recent developments in vertical search ranking applications, such as freshness-based relevance theory for new search applications, location-based relevance theory for local search applications, and cross-property ranking theory for applications involving multiple verticals.Foreword by Ron Brachman, Chief Scientist and Head, Yahoo! LabsIntroduces ranking algorithms and teaches readers how to manipulate ranking algorithms for the best resultsCovers concepts and theories from the fundamental to the advancedDiscusses the state of the art: development of theories and practices in vertical search ranking applicationsIncludes detailed examples, case studies and real-world situations
The first part of the book discusses the fundamentals of the field. In the second part, the authors present anonymization methods for preserving information utility for specific data mining tasks. The third part examines the privacy issues, privacy models, and anonymization methods for realistic and challenging data publishing scenarios. While the first three parts focus on anonymizing relational data, the last part studies the privacy threats, privacy models, and anonymization methods for complex data, including transaction, trajectory, social network, and textual data.
This book not only explores privacy and information utility issues but also efficiency and scalability challenges. In many chapters, the authors highlight efficient and scalable methods and provide an analytical discussion to compare the strengths and weaknesses of different solutions.
Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.Understand how data science fits in your organization—and how you can use it for competitive advantageTreat data as a business asset that requires careful investment if you’re to gain real valueApproach business problems data-analytically, using the data-mining process to gather good data in the most appropriate wayLearn general concepts for actually extracting knowledge from dataApply data science principles when interviewing data science job candidates
NoSQL Distilled is a concise but thorough introduction to this rapidly emerging technology. Pramod J. Sadalage and Martin Fowler explain how NoSQL databases work and the ways that they may be a superior alternative to a traditional RDBMS. The authors provide a fast-paced guide to the concepts you need to know in order to evaluate whether NoSQL databases are right for your needs and, if so, which technologies you should explore further.
The first part of the book concentrates on core concepts, including schemaless data models, aggregates, new distribution models, the CAP theorem, and map-reduce. In the second part, the authors explore architectural and design issues associated with implementing NoSQL. They also present realistic use cases that demonstrate NoSQL databases at work and feature representative examples using Riak, MongoDB, Cassandra, and Neo4j.
In addition, by drawing on Pramod Sadalage’s pioneering work, NoSQL Distilled shows how to implement evolutionary design with schema migration: an essential technique for applying NoSQL databases. The book concludes by describing how NoSQL is ushering in a new age of Polyglot Persistence, where multiple data-storage worlds coexist, and architects can choose the technology best optimized for each type of data access.
This textbook provides a comprehensive introduction to forecasting methods and presents enough information about each method for readers to use them sensibly.
These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head.
Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They usually begin with a mountain of data and a simple question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: Freakonomics.
Through forceful storytelling and wry insight, Levitt and Dubner show that economics is, at root, the study of incentives—how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of . . . well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.
What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, and—if the right questions are asked—is even more intriguing than we think. All it takes is a new way of looking.
Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.
Bonus material added to the revised and expanded 2006 editionThe original New York Times Magazine article about Steven D. Levitt by Stephen J. Dubner, which led to the creation of this book.Seven “Freakonomics” columns written for the New York Times Magazine, published between August 2005 and April 2006.Selected entries from the Freakonomics blog, posted between April 2005 and May 2006 at http://www.freakonomics.com/blog/.
"Lucid, comprehensive, and unafraid...;an indispensable contribution to a long-running argument."--Los Angeles Times
Winner of the 2015 FT & McKinsey Business Book of the Year Award
Top Business Book of 2015 at Forbes
One of NBCNews.com 12 Notable Science and Technology Books of 2015
What are the jobs of the future? How many will there be? And who will have them? As technology continues to accelerate and machines begin taking care of themselves, fewer people will be necessary. Artificial intelligence is already well on its way to making "good jobs" obsolete: many paralegals, journalists, office workers, and even computer programmers are poised to be replaced by robots and smart software. As progress continues, blue and white collar jobs alike will evaporate, squeezing working- and middle-class families ever further. At the same time, households are under assault from exploding costs, especially from the two major industries-education and health care-that, so far, have not been transformed by information technology. The result could well be massive unemployment and inequality as well as the implosion of the consumer economy itself.
The past solutions to technological disruption, especially more training and education, aren't going to work. We must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity. Rise of the Robots is essential reading to understand what accelerating technology means for our economic prospects-not to mention those of our children-as well as for society as a whole.
Each recipe addresses a specific problem, with a discussion that explains the solution and offers insight into how it works. If you’re a beginner, R Cookbook will help get you started. If you’re an experienced data programmer, it will jog your memory and expand your horizons. You’ll get the job done faster and learn more about R in the process.Create vectors, handle variables, and perform other basic functionsInput and output dataTackle data structures such as matrices, lists, factors, and data framesWork with probability, probability distributions, and random variablesCalculate statistics and confidence intervals, and perform statistical testsCreate a variety of graphic displaysBuild statistical models with linear regressions and analysis of variance (ANOVA)Explore advanced statistical techniques, such as finding clusters in your data
"Wonderfully readable, R Cookbook serves not only as a solutions manual of sorts, but as a truly enjoyable way to explore the R language—one practical example at a time."—Jeffrey Ryan, software consultant and R package author
Let's face it, SQL is a deceptively simple language to learn, and many database developers never go far beyond the simple statement: SELECT columns FROM table WHERE conditions. But there is so much more you can do with the language. In the SQL Cookbook, experienced SQL developer Anthony Molinaro shares his favorite SQL techniques and features. You'll learn about:
Window functions, arguably the most significant enhancement to SQL in the past decade. If you're not using these, you're missing out
Powerful, database-specific features such as SQL Server's PIVOT and UNPIVOT operators, Oracle's MODEL clause, and PostgreSQL's very useful GENERATE_SERIES function
Pivoting rows into columns, reverse-pivoting columns into rows, using pivoting to facilitate inter-row calculations, and double-pivoting a result set
Bucketization, and why you should never use that term in Brooklyn.
How to create histograms, summarize data into buckets, perform aggregations over a moving range of values, generate running-totals and subtotals, and other advanced, data warehousing techniques
The technique of walking a string, which allows you to use SQL to parse through the characters, words, or delimited elements of a string
Written in O'Reilly's popular Problem/Solution/Discussion style, the SQL Cookbook is sure to please. Anthony's credo is: "When it comes down to it, we all go to work, we all have bills to pay, and we all want to go home at a reasonable time and enjoy what's still available of our days." The SQL Cookbook moves quickly from problem to solution, saving you time each step of the way.
If you have an aptitude for mathematics and some programming skills, author Joel Grus will help you get comfortable with the math and statistics at the core of data science, and with hacking skills you need to get started as a data scientist. Today’s messy glut of data holds answers to questions no one’s even thought to ask. This book provides you with the know-how to dig those answers out.Get a crash course in PythonLearn the basics of linear algebra, statistics, and probability—and understand how and when they're used in data scienceCollect, explore, clean, munge, and manipulate dataDive into the fundamentals of machine learningImplement models such as k-nearest Neighbors, Naive Bayes, linear and logistic regression, decision trees, neural networks, and clusteringExplore recommender systems, natural language processing, network analysis, MapReduce, and databases
Two of the authors co-wrote The Elements of Statistical Learning (Hastie, Tibshirani and Friedman, 2nd edition 2009), a popular reference book for statistics and machine learning researchers. An Introduction to Statistical Learning covers many of the same topics, but at a level accessible to a much broader audience. This book is targeted at statisticians and non-statisticians alike who wish to use cutting-edge statistical learning techniques to analyze their data. The text assumes only a previous course in linear regression and no knowledge of matrix algebra.
Updated to reflect recent advances in MySQL and InnoDB performance, features, and tools, this third edition not only offers specific examples of how MySQL works, it also teaches you why this system works as it does, with illustrative stories and case studies that demonstrate MySQL’s principles in action. With this book, you’ll learn how to think in MySQL.Learn the effects of new features in MySQL 5.5, including stored procedures, partitioned databases, triggers, and viewsImplement improvements in replication, high availability, and clusteringAchieve high performance when running MySQL in the cloudOptimize advanced querying features, such as full-text searchesTake advantage of modern multi-core CPUs and solid-state disksExplore backup and recovery strategies—including new tools for hot online backups
Complete with case studies that illustrate how Hadoop solves specific problems, this book helps you:
Use the Hadoop Distributed File System (HDFS) for storing large datasets, and run distributed computations over those datasets using MapReduceBecome familiar with Hadoop's data and I/O building blocks for compression, data integrity, serialization, and persistenceDiscover common pitfalls and advanced features for writing real-world MapReduce programsDesign, build, and administer a dedicated Hadoop cluster, or run Hadoop in the cloudUse Pig, a high-level query language for large-scale data processingTake advantage of HBase, Hadoop's database for structured and semi-structured dataLearn ZooKeeper, a toolkit of coordination primitives for building distributed systems
If you have lots of data -- whether it's gigabytes or petabytes -- Hadoop is the perfect solution. Hadoop: The Definitive Guide is the most thorough book available on the subject.
"Now you have the opportunity to learn about Hadoop from a master-not only of the technology, but also of common sense and plain talk."-- Doug Cutting, Hadoop Founder, Yahoo!
Each chapter presents a self-contained lesson on a key SQL concept or technique, with numerous illustrations and annotated examples. Exercises at the end of each chapter let you practice the skills you learn. With this book, you will:
Move quickly through SQL basics and learn several advanced featuresUse SQL data statements to generate, manipulate, and retrieve dataCreate database objects, such as tables, indexes, and constraints, using SQL schema statementsLearn how data sets interact with queries, and understand the importance of subqueriesConvert and manipulate data with SQL's built-in functions, and use conditional logic in data statements
Knowledge of SQL is a must for interacting with data. With Learning SQL, you'll quickly learn how to put the power and flexibility of this language to work.
If you want to find out how to use Python to start answering critical questions of your data, pick up Python Machine Learning – whether you want to get started from scratch or want to extend your data science knowledge, this is an essential and unmissable resource.What You Will LearnExplore how to use different machine learning models to ask different questions of your dataLearn how to build neural networks using Keras and TheanoFind out how to write clean and elegant Python code that will optimize the strength of your algorithmsDiscover how to embed your machine learning model in a web application for increased accessibilityPredict continuous target outcomes using regression analysisUncover hidden patterns and structures in data with clusteringOrganize data using effective pre-processing techniquesGet to grips with sentiment analysis to delve deeper into textual and social media dataIn Detail
Machine learning and predictive analytics are transforming the way businesses and other organizations operate. Being able to understand trends and patterns in complex data is critical to success, becoming one of the key strategies for unlocking growth in a challenging contemporary marketplace. Python can help you deliver key insights into your data – its unique capabilities as a language let you build sophisticated algorithms and statistical models that can reveal new perspectives and answer key questions that are vital for success.
Python Machine Learning gives you access to the world of predictive analytics and demonstrates why Python is one of the world's leading data science languages. If you want to ask better questions of data, or need to improve and extend the capabilities of your machine learning systems, this practical data science book is invaluable. Covering a wide range of powerful Python libraries, including scikit-learn, Theano, and Keras, and featuring guidance and tips on everything from sentiment analysis to neural networks, you'll soon be able to answer some of the most important questions facing you and your organization.Style and approach
Python Machine Learning connects the fundamental theoretical principles behind machine learning to their practical application in a way that focuses you on asking and answering the right questions. It walks you through the key elements of Python and its powerful machine learning libraries, while demonstrating how to get to grips with a range of statistical models.
Most of the recipes use the ggplot2 package, a powerful and flexible way to make graphs in R. If you have a basic understanding of the R language, you’re ready to get started.Use R’s default graphics for quick exploration of dataCreate a variety of bar graphs, line graphs, and scatter plotsSummarize data distributions with histograms, density curves, box plots, and other examplesProvide annotations to help viewers interpret dataControl the overall appearance of graphicsRender data groups alongside each other for easy comparisonUse colors in plotsCreate network graphs, heat maps, and 3D scatter plotsStructure data for graphing
The second edition of a bestseller, Human Factors in Simple and Complex Systems provides the necessary understanding of the breadth and depth of human factors issues that influence the design, implementation, and evaluation of products and systems. Emphasizing the close relationship between basic theory and application, the authors delineate a framework for the research process, present an integrated view of the current state of knowledge, and examine how these factors can be applied to system design. The new edition addresses such concepts as situation awareness and highlights topics of interest, with a special focus on computer applications and human-computer interaction.
See what’s new in the Second Edition
New topics, such as situational awareness, that capture the tremendous changes in human factors and ergonomics Tightly integrates basic research and application, strengthening the link between knowledge and practice Each chapter includes a separate box that discusses a topic of current interest related to human interaction with computers and recent technology
Demonstrating a general approach to solving a broad range of system problems, the book provides coverage of the theoretical foundation on which the discipline of human factors is built. Structured around human information processing, it covers the full range of contemporary human factors and ergonomics, then shows you how to apply them.
But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.
Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet.
Why a spreadsheet? It's comfortable! You get to look at the data every step of the way, building confidence as you learn the tricks of the trade. Plus, spreadsheets are a vendor-neutral place to learn data science without the hype.
But don't let the Excel sheets fool you. This is a book for those serious about learning the analytic techniques, the math and the magic, behind big data.
Each chapter will cover a different technique in a spreadsheet so you can follow along:Mathematical optimization, including non-linear programming and genetic algorithms Clustering via k-means, spherical k-means, and graph modularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, and bag-of-words models Forecasting, seasonal adjustments, and prediction intervals through monte carlo simulation Moving from spreadsheets into the R programming language
You get your hands dirty as you work alongside John through each technique. But never fear, the topics are readily applicable and the author laces humor throughout. You'll even learn what a dead squirrel has to do with optimization modeling, which you no doubt are dying to know.
This updated second edition provides guidance for database developers, advanced configuration for system administrators, and an overview of the concepts and use cases for other people on your project. Ideal for NoSQL newcomers and experienced MongoDB users alike, this guide provides numerous real-world schema design examples.Get started with MongoDB core concepts and vocabularyPerform basic write operations at different levels of safety and speedCreate complex queries, with options for limiting, skipping, and sorting resultsDesign an application that works well with MongoDBAggregate data, including counting, finding distinct values, grouping documents, and using MapReduceGather and interpret statistics about your collections and databasesSet up replica sets and automatic failover in MongoDBUse sharding to scale horizontally, and learn how it impacts applicationsDelve into monitoring, security and authentication, backup/restore, and other administrative tasks
Detailing the hows and the whys of successful Essbase implementation, the book arms you with simple yet powerful tools to meet your immediate needs, as well as the theoretical knowledge to proceed to the next level with Essbase. Infrastructure, data sourcing and transformation, database design, calculations, automation, APIs, reporting, and project implementation are covered by subject matter experts who work with the tools and techniques on a daily basis. In addition to practical cases that illustrate valuable lessons learned, the book offers:
Undocumented Secrets—Dan Pressman describes the previously unpublished and undocumented inner workings of the ASO Essbase engine. Authoritative Experts—If you have questions that no one else can solve, these 12 Essbase professionals are the ones who can answer them. Unpublished—Includes the only third-party guide to infrastructure. Infrastructure is easy to get wrong and can doom any Essbase project. Comprehensive—Let there never again be a question on how to create blocks or design BSO databases for performance—Dave Farnsworth provides the answers within. Innovative—Cameron Lackpour and Joe Aultman bring new and exciting solutions to persistent Essbase problems.
With a list of contributors as impressive as the program of presenters at a leading Essbase conference, this book offers unprecedented access to the insights and experiences of those at the forefront of the field. The previously unpublished material presented in these pages will give you the practical knowledge needed to use this powerful and intuitive tool to build highly useful analytical models, reporting systems, and forecasting applications.
Rather than run through all possible scenarios, this pragmatic operations guide calls out what works, as demonstrated in critical deployments.Get a high-level overview of HDFS and MapReduce: why they exist and how they workPlan a Hadoop deployment, from hardware and OS selection to network requirementsLearn setup and configuration details with a list of critical propertiesManage resources by sharing a cluster across multiple groupsGet a runbook of the most common cluster maintenance tasksMonitor Hadoop clusters—and learn troubleshooting with the help of real-world war storiesUse basic tools and techniques to handle backup and catastrophic failure
R is both an object-oriented language and a functional language that is easy to learn, easy to use, and completely free. A large community of dedicated R users and programmers provides an excellent source of R code, functions, and data sets. R is also becoming adopted into commercial tools such as Oracle Database. Your investment in learning R is sure to pay off in the long term as R continues to grow into the go to language for statistical exploration and research.
Covers the freely-available R language for statistics Shows the use of R in specific uses case such as simulations, discrete probability solutions, one-way ANOVA analysis, and more Takes a hands-on and example-based approach incorporating best practices with clear explanations of the statistics being done
This book offers practical answers to some of the hardest questions faced by PL/SQL developers, including:What is the best way to write the SQL logic in my application code?
How should I write my packages so they can be leveraged by my entire team of developers?
How can I make sure that all my team's programs handle and record errors consistently?Oracle PL/SQL Best Practices summarizes PL/SQL best practices in nine major categories: overall PL/SQL application development; programming standards; program testing, tracing, and debugging; variables and data structures; control logic; error handling; the use of SQL in PL/SQL; building procedures, functions, packages, and triggers; and overall program performance.
This book is a concise and entertaining guide that PL/SQL developers will turn to again and again as they seek out ways to write higher quality code and more successful applications.
"This book presents ideas that make the difference between a successful project and one that never gets off the ground. It goes beyond just listing a set of rules, and provides realistic scenarios that help the reader understand where the rules come from. This book should be required reading for any team of Oracle database professionals."
--Dwayne King, President, KRIDAN Consulting
Chances are you already use Excel to perform some fairly routine calculations. Now the Excel Scientific and Engineering Cookbook shows you how to leverage Excel to perform more complex calculations, too, calculations that once fell in the domain of specialized tools. It does so by putting a smorgasbord of data analysis techniques right at your fingertips. The book shows how to perform these useful tasks and others:Use Excel and VBA in generalImport data from a variety of sourcesAnalyze dataPerform calculationsVisualize the results for interpretation and presentationUse Excel to solve specific science and engineering problems
Wherever possible, the Excel Scientific and Engineering Cookbook draws on real-world examples from a range of scientific disciplines such as biology, chemistry, and physics. This way, you'll be better prepared to solve the problems you face in your everyday scientific or engineering tasks.
High on practicality and low on theory, this quick, look-up reference provides instant solutions, or "recipes," to problems both basic and advanced. And like other books in O'Reilly's popular Cookbook format, each recipe also includes a discussion on how and why it works. As a result, you can take comfort in knowing that complete, practical answers are a mere page-flip away.
This major new edition features many topics not covered in the original, including graphical models, random forests, ensemble methods, least angle regression & path algorithms for the lasso, non-negative matrix factorization, and spectral clustering. There is also a chapter on methods for ``wide'' data (p bigger than n), including multiple testing and false discovery rates.
Trevor Hastie, Robert Tibshirani, and Jerome Friedman are professors of statistics at Stanford University. They are prominent researchers in this area: Hastie and Tibshirani developed generalized additive models and wrote a popular book of that title. Hastie co-developed much of the statistical modeling software and environment in R/S-PLUS and invented principal curves and surfaces. Tibshirani proposed the lasso and is co-author of the very successful An Introduction to the Bootstrap. Friedman is the co-inventor of many data-mining tools including CART, MARS, projection pursuit and gradient boosting.
Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.
By reading Freemium Economics, you will:Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel
Get the Access 2010 information you need to succeed with this comprehensive reference. If this is your first encounter with Access, you'll appreciate the thorough attention to database fundamentals and terminology. If you're familiar with earlier versions, you can jump right into Access 2010 enhancements such as the new Access user interface and wider use of XML and Web services.Takes you under the hood of Microsoft Access 2010, the database application included with Microsoft Office 2010 Explores the latest enhancements, such as a new user interface and wider use of XML and Web services; also, how to exchange data with Word, Excel, PowerPoint, and other Office apps Covers how to create tables, manipulate datasheets, and work with multiple tables Explains the seven database objects and how to use a seven-step design method to build a database tailored to your needs Shows you how to build forms, use Visual Basic and the VBA Editor, automate query parameters, create functions and subroutines, use XML to create data access pages, and more Includes a CD with all source code from the book and working examples, plus bonus shareware, freeware, trial, demo and evaluation programs that work with or enhance Microsoft Office
You’ll want to keep this soup-to-nuts Access reference close at hand!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
This book will help you:Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification
Corresponding data sets are available at www.wiley.com/go/9781118876138.
Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!
Programmable Logic Controllers, Fifth Edition, continues to be a straight forward, easy-to-read book that presents the principles of PLCs while not tying itself to one vendor or another. Extensive examples and chapter ending problems utilize several popular PLCs currently on the market highlighting understanding of fundamentals that can be used no matter the specific technology. Ladder programming is highlighted throughout with detailed coverage of design characteristics, development of functional blocks, instruction lists, and structured text. Methods for fault diagnosis, testing and debugging are also discussed. This edition has been enhanced with new material on I/Os, logic, and protocols and networking.
For the UK audience only: This book is fully aligned with BTEC Higher National requirements.
*New material on combinational logic, sequential logic, I/Os, and protocols and networking
*More worked examples throughout with more chapter-ending problems
*As always, the book is vendor agnostic allowing for general concepts and fundamentals to be taught and applied to several controllers