While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.
The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.
Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.
No previous book has taken on this subject with such rigor, and few genre studies of any kind synthesize critical reaction, studio marketing and advertising, and filmmaker interviews. Moreover, the action genre has never been studied with the dedication that critics have devoted to other genres, such as the Western, film noir, and screwball and romantic comedies. Action Speaks Louder provides a fresh perspective on the history and craft of a category of films that are among cinema's most popular, ones that certainly represent the movies' most primal form of fun.
Attempting to evaluate the significance of this type of filmmaking for both popular cinema and film studies, the book underlines the central place of action and adventure within film history.