Bromley argues that standard economic accounts see institutions as mere constraints on otherwise autonomous individual action. Some approaches to institutional economics--particularly the "new" institutional economics--suggest that economic institutions emerge spontaneously from the voluntary interaction of economic agents as they go about pursuing their best advantage. He suggests that this approach misses the central fact that economic institutions are the explicit and intended result of authoritative agents--legislators, judges, administrative officers, heads of states, village leaders--who volitionally decide upon working rules and entitlement regimes whose very purpose is to induce behaviors (and hence plausible outcomes) that constitute the sufficient reasons for the institutional arrangements they create.
Bromley's approach avoids the prescriptive consequentialism of contemporary economics and asks, instead, that we see these emergent and evolving institutions as the reasons for the individual and aggregate behavior their very adoption anticipates. These hoped-for outcomes comprise sufficient reasons for new laws, judicial decrees, and administrative rulings, which then become instrumental to the realization of desired individual behaviors and thus aggregate outcomes.
A Washington Post Best Book of the Year
A Businessweek Best Business Book of the Year
A Chicago Tribune Best Book of the Year
In this brilliant, essential book, Pulitzer Prize-winning author Thomas L. Friedman speaks to America's urgent need for national renewal and explains how a green revolution can bring about both a sustainable environment and a sustainable America.
Friedman explains how global warming, rapidly growing populations, and the expansion of the world's middle class through globalization have produced a dangerously unstable planet--one that is "hot, flat, and crowded." In this Release 2.0 edition, he also shows how the very habits that led us to ravage the natural world led to the meltdown of the financial markets and the Great Recession. The challenge of a sustainable way of life presents the United States with an opportunity not only to rebuild its economy, but to lead the world in radically innovating toward cleaner energy. And it could inspire Americans to something we haven't seen in a long time--nation-building in America--by summoning the intelligence, creativity, and concern for the common good that are our greatest national resources.
Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future.
“Schlosser has a flair for dazzling scene-setting and an arsenal of startling facts . . . Fast Food Nation points the way but, to resurrect an old fast food slogan, the choice is yours.”—Los Angeles Times
In 2001, Fast Food Nation was published to critical acclaim and became an international bestseller. Eric Schlosser’s exposé revealed how the fast food industry has altered the landscape of America, widened the gap between rich and poor, fueled an epidemic of obesity, and transformed food production throughout the world. The book changed the way millions of people think about what they eat and helped to launch today’s food movement.
In a new afterword for this edition, Schlosser discusses the growing interest in local and organic food, the continued exploitation of poor workers by the food industry, and the need to ensure that every American has access to good, healthy, affordable food. Fast Food Nation is as relevant today as it was a decade ago. The book inspires readers to look beneath the surface of our food system, consider its impact on society and, most of all, think for themselves.
“As disturbing as it is irresistible . . . Exhaustively researched, frighteningly convincing . . . channeling the spirits of Upton Sinclair and Rachel Carson.”—San Francisco Chronicle
“Schlosser shows how the fast food industry conquered both appetite and landscape.”—The New Yorker
Eric Schlosser is a contributing editor for the Atlantic and the author of Fast Food Nation, Reefer Madness, and Chew on This (with Charles Wilson).
First invented in 1947, hydraulic fracturing, or fracking, has not only become a major source of energy, it is changing the way we use energy, and the energy we use. It is both a threat and a godsend for the environment, and it is leading the revival of manufacturing in the United States.
A definitive narrative history, The Boom follows the twists and turns in the development and adoption of this radical technology. It is a thrilling journey filled with colorful characters: the green-minded Texas oilman who created the first modern frack; a bare-knuckled Oklahoman natural gas empire-builder who gave the world an enormous new supply of energy and was brought down by his own success and excesses; an environmental leader whose embrace of fracking brought an end to his public career; and an aging fracking pioneer who is now trying to save the industry from itself.
A fascinating and exciting exploration of one of the most controversial and promising sources of energy, The Boom “brings new clarity to a subject awash in hype from all sides…a thoughtful, well-written, and carefully researched book that provides the best overview yet of the pros and cons of fracking. Gold quietly leads both supporters and critics of drilling to consider other views” (Associated Press).
How much do you know about the meat on your dinner plate? Journalist Christopher Leonard spent more than a decade covering the country’s biggest meat companies, including four years as the national agribusiness reporter for the Associated Press. Now he delivers the first comprehensive look inside the industrial meat system, exposing how a handful of companies executed an audacious corporate takeover of the nation’s meat supply.
Leonard’s revealing account shines a light on the inner workings of Tyson Foods, a pioneer of the industrial system that dominates the market. You’ll learn how the food industry got to where it is today, and how companies like Tyson have escaped the scrutiny they deserve. You’ll discover how these companies are able to raise meat prices for consumers while pushing down the price they pay to farmers. And you’ll even see how big business and politics have derailed efforts to change the system, from a years-long legal fight in Iowa to the Obama administration’s recent failed attempt to pass reforms.
Important, timely, and explosive, The Meat Racket is an unvarnished portrait of the food industry that now dominates America’s heartland.
If a piece of individually wrapped cheese can retain its shape, color, and texture for years, what does it say about the food we eat and feed to our children?
Former New York Times business reporter and mother Melanie Warner decided to explore that question when she observed the phenomenon of the indestructible cheese. She began an investigative journey that took her to research labs, university food science departments, and factories around the country. What she discovered provides a rare, eye-opening—and sometimes disturbing—account of what we’re really eating. Warner looks at how decades of food science have resulted in the cheapest, most abundant, most addictive, and most nutritionally inferior food in the world, and she uncovers startling evidence about the profound health implications of the packaged and fast foods that we eat on a daily basis.
Combining meticulous research, vivid writing, and cultural analysis, Warner blows the lid off the largely undocumented—and lightly regulated—world of chemically treated and processed foods and lays bare the potential price we may pay for consuming even so-called healthy foods.
Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
• How much you'll need to spend to start a market farming business;
• How much you can expect to earn;
• Which crops bring in the most money—and whether you should grow them;
• The essential tools and equipment you will need;
• The best places to sell your products;
• How to keep records to maximize profits and minimize taxes;
• Tricks of the trade that will make you more efficient in the greenhouse, field, and market.
This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.
In Stolen Harvest: The Hijacking of the Global Food Supply, Shiva explores the devastating effects of commercial agriculture and genetic engineering on the food we eat, the farmers who grow it, and the soil that sustains it. This prescient critique and call to action covers some of the most pressing topics of this ongoing dialogue, from the destruction of local food cultures and the privatization of plant life, to unsustainable industrial fish farming and safety concerns about corporately engineered foods. The preeminent agricultural activist and scientist of a generation, Shiva implores the farmers and consumers of the world to make a united stand against the genetically modified crops and untenable farming practices that endanger the seeds and plants that give us life.
A gripping biological detective story that uncovers the myth, mystery, and endangered fate of the world’s most humble fruit
To most people, a banana is a banana: a simple yellow fruit. Americans eat more bananas than apples and oranges combined. In others parts of the world, bananas are what keep millions of people alive. But for all its ubiquity, the banana is surprisingly mysterious; nobody knows how bananas evolved or exactly where they originated. Rich cultural lore surrounds the fruit: In ancient translations of the Bible, the “apple” consumed by Eve is actually a banana (it makes sense, doesn’t it?). Entire Central American nations have been said to rise and fall over the banana.
But the biggest mystery about the banana today is whether it will survive. A seedless fruit with a unique reproductive system, every banana is a genetic duplicate of the next, and therefore susceptible to the same blights. Today’s yellow banana, the Cavendish, is increasingly threatened by such a blight—and there’s no cure in sight.
Banana combines a pop-science journey around the globe, a fascinating tale of an iconic American business enterprise, and a look into the alternately tragic and hilarious banana subculture (one does exist)—ultimately taking us to the high-tech labs where new bananas are literally being built in test tubes, in a race to save the world’s most beloved fruit.
The son of a sharecropper, Will Allen had no intention of ever becoming a farmer himself. But after years in professional basketball and as an executive for Kentucky Fried Chicken and Procter & Gamble, Allen cashed in his retirement fund for a two-acre plot a half mile away from Milwaukee’s largest public housing project. The area was a food desert with only convenience stores and fast-food restaurants to serve the needs of local residents.
In the face of financial challenges and daunting odds, Allen built the country’s preeminent urban farm—a food and educational center that now produces enough vegetables and fish year-round to feed thousands of people. Employing young people from the neighboring housing project and community, Growing Power has sought to prove that local food systems can help troubled youths, dismantle racism, create jobs, bring urban and rural communities closer together, and improve public health. Today, Allen’s organization helps develop community food systems across the country.
An eco-classic in the making, The Good Food Revolution is the story of Will’s personal journey, the lives he has touched, and a grassroots movement that is changing the way our nation eats.
The Instant #1 International Bestseller
Some people's lives are entirely their own creations. James Rebanks' isn't. The first son of a shepherd, who was the first son of a shepherd himself, his family have lived and worked in the Lake District of Northern England for generations, further back than recorded history. It's a part of the world known mainly for its romantic descriptions by Wordsworth and the much loved illustrated children's books of Beatrix Potter. But James' world is quite different. His way of life is ordered by the seasons and the work they demand. It hasn't changed for hundreds of years: sending the sheep to the fells in the summer and making the hay; the autumn fairs where the flocks are replenished; the grueling toil of winter when the sheep must be kept alive, and the light-headedness that comes with spring, as the lambs are born and the sheep get ready to return to the hills and valleys.
The Shepherd's Life the story of a deep-rooted attachment to place, modern dispatches from an ancient landscape that describe a way of life that is little noticed and yet has profoundly shaped the landscape over time. In evocative and lucid prose, James Rebanks takes us through a shepherd's year, offering a unique account of rural life and a fundamental connection with the land that most of us have lost. It is a story of working lives, the people around him, his childhood, his parents and grandparents, a people who exist and endure even as the culture - of the Lake District, and of farming - changes around them.
Many memoirs are of people working desperately hard to leave a place. This is the story of someone trying desperately hard to stay.
Wired.com The Long Descent is a welcome antidote to the armageddonism that often accompanies peak oil discussions. "The decline of a civilization is rarely anything like so sudden for those who live through it" writes Greer, encouragingly; it's "a much slower and more complex transformation than the sudden catastrophes imagined by many soical critics today."
The changes that will follow the decline of world petroleum production are likely to be sweeping and global, Greer concludes, but from the perspective of those who live through them these changes are much more likely to take gradual and local forms. Reviewed by Bruce Sterling
Americans are expressing deep concern about US dependence on petroleum, rising energy prices, and the threat of climate change. Unlike the energy crisis of the 1970s, however, there is a lurking fear that now the times are different and the crisis may not easily be resolved.
The Long Descent examines the basis of such fear through three core themes:Industrial society is following the same well-worn path that has led other civilizations into decline, a path involving a much slower and more complex transformation than the sudden catastrophes imagined by so many social critics today. The roots of the crisis lie in the cultural stories that shape the way we understand the world. Since problems cannot be solved with the same thinking that created them, these ways of thinking need to be replaced with others better suited to the needs of our time. It is too late for massive programs for top-down change; the change must come from individuals.
Hope exists in actions that range from taking up a handicraft or adopting an “obsolete” technology, through planting an organic vegetable garden, taking charge of your own health care or spirituality, and building community.
Focusing eloquently on constructive adaptation to massive change, this book will have wide appeal.
Globalisation, technology and an increasingly competitive business environment have encouraged huge changes in what is known as supply chain management, the art of sourcing components and delivering finished goods to the customer as cost effectively and efficiently as possible. Dell transformed the way people bought and were able to customise computers. Wal-Mart and Tesco have used their huge buying power and logistical skills to ensure the supply and stock management of their stores is finely honed. Manufacturers now make sure that components are where they are needed on the production line just in time for when they are needed and no longer. Such finessing of the way the supply chain works boosts the corporate bottom line and can make the difference between being a market leader or an also ran. This guide explores all the different aspects of supply chain management and gives hundreds of real life examples of what firms have achieved in the field.
We're beset by an array of natural resource and environmental challenges. They pose a tremendous risk to human prosperity, to world peace, and to the planet itself.
Yet, if we act, these problems are addressable. Throughout history we've overcome similar problems, but only when we've focused our energies on innovation. For the most valuable resource we have isn't oil, water, gold, or land - it's our stockpile of useful ideas, and our continually growing capacity to expand them.
In this remarkable book, Ramez Naam charts a course to supercharge innovation - by changing the rules of our economy - that can lead the whole world to greater wealth and human well-being, even as we dodge looming resource crunches and environmental disasters and reduce our impact on the planet.
"Most books about the future are written by blinkered Pollyannas or hand-wringing Cassandras. Ramez Naam--Egypt-born, Illinois-raised, a major contributor to the computer revolution--is neither. Having thought about science, technology and the environment for decades, he has become that rarest of creatures: a clear-eyed optimist. Concise, informed and passionately argued, The Infinite Resource both acknowledges the very real dangers that lie ahead for the human enterprise and the equally real possibility that we might not only survive but thrive." --Charles Mann, New York Times bestselling author of 1491 and 1493
"An amazing book. Throughout history, the most important source of new wealth has been new ideas. Naam shows how we can tap into and steer that force to overcome our current problems and help create a world of abundance." --Peter H. Diamandis, MD, chairman and CEO, X PRIZE Foundation; chairman, Singularity University; and author, Abundance--The Future Is Better Than You Think
In this new history Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Its growth was driven by shrewd leaders such as Asa Candler, who scaled an Atlanta soda-fountain operation into a national empire, and “boss” Robert Woodruff, who nurtured partnerships with companies like Hershey and Monsanto. These men, and the company they helped build, were seen as responsible citizens, bringing jobs and development to every corner of the globe. But as Elmore shows, Coke was usually getting the sweet end of the deal.
It continues to do so. Alongside Coke’s recent public investments in water purification infrastructure, especially in Africa, it has also built—less publicly—a rash of bottling plants in dangerously arid regions. Looking past its message of corporate citizenship, Elmore finds a strategy of relentless growth.
The costs shed by Coke have fallen on the public at large. Its annual use of many billions of gallons of water has strained an increasingly scarce global resource. Its copious servings of high-fructose corn syrup have threatened public health. Citizen Coke became a giant in a world of abundance. In a world of scarcity it is a strain on resources and all who depend on them.
The book offers chapters about neighbourhoods, the economy, and poverty, using stories from practice to help solve puzzles posed by academic research. Based on the most recent demographic and economic trends, it overturns conventional ideas about how to build more livable places and vibrant economies that offer opportunity to all. This thought-provoking book provides a framework to deal with the new inequities created by the movement for more livable - and expensive - cities, so that our best plans for sustainability are promoting more equitable development as well.
This book will appeal to students of urban studies, urban planning and sustainability as well as policymakers, planning practitioners, and sustainability advocates around the world.
Christian Hageseth is the face of the revolution-an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The Founder and Chairman of Green Man Cannabis, the fastest-growing legalized marijuana company in the country, he's the perfect tour guide through the wild frontier, where police hardly know what laws to enforce, or parents what to tell their kids. He paints a colorful picture not only of how he got into the business, but of the big interests that are eager to do the same-namely Philip Morris, Monsanto and a who's who of Big Pharma. He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It's an entrepreneur's dream, and Hageseth invites us along in Big Weed as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.
This book, a major revision and expansion of Peter H. Pearse's 1990 classic, provides this grounding. Updated and enhanced with advanced empirical presentation of materials, it covers the basic economic principles and concepts and their application to modern forest management and policy issues.Forest Economics draws on the strengths of two of the field's leading practitioners who have more than fifty years of combined experience in teaching forest economics in the United States and Canada. Its comprehensive and systematic analysis of forest issues makes it an indispensable resource for students and practitioners of forest management, natural resource conservation, and environmental studies.
Running the economy for tomorrow as well as today will require a wide range of policy changes. The top priority must be ensuring that we get a true picture of long-term economic prospects, with the development of official statistics on national wealth in its broadest sense, including natural and human resources. Saving and investment will need to be encouraged over current consumption. Above all, governments will need to engage citizens in a process of debate about the difficult choices that lie ahead and rebuild a shared commitment to the future of our societies.
Creating a sustainable economy--having enough to be happy without cheating the future--won't be easy. But The Economics of Enough starts a profoundly important conversation about how we can begin--and the first steps we need to take.
The alternative is ecological economics, an emergent field that accepts limits to what humans can accomplish economically on a finite planet. Zencey explains this new school of thought and applies it to current political and economic concerns: the financial collapse, terrorism, population growth, hunger, the energy and oil industry's social control, and the deeply rooted dissatisfactions felt by conservative "values" voters who have been encouraged to see smaller government and freer markets as the universal antidote. What emerges is a coherent vision, a progressive and hopeful alternative to neoconservative economic and political theory--a foundation for an economy that meets the needs of the 99% and just might help save civilization from ecological and political collapse.
There are three unique features of this book:
The first is its organization. The material is organized around two common economic models used in forest and natural resources management decision making.
The second is the use of case studies from various disciplines: Outdoor and Commercial Recreation, Wood Products Engineering, Forest Products, and Forestry. The purpose of these case studies is to provide students with applications of the concepts being discussed within the text.
The third is revisiting the question of how to use economic information to make better business decisions at the end of each chapter. This ties each chapter to the preceding ones and reinforces the hypothesis that a solid working knowledge of these economic models and the information they contain are necessary for making better business decisions.
This textbook is an invaluable source of clear and accessible information on forestry economics and management for not only economics students, but for students of other disciplines and those already working in forestry and natural resources.
You will see this society through the eyes of Scott and Hella, a couple of the next century. Their living quarters are equipped with a cybernator, a seemingly magical computer device, but one that is based on scientific principles now known. It regulates sleeping hours, communications throughout the world, an incredible underwater living complex, and even the daily caloric intake of the “young” couple. (They are in their forties but can expect to live 200 years.)
The world that Scott and Hella live in is a world that has achieved full weather control, has developed a finger-sized computer that is implanted in the brain of every baby at birth (and the babies are scientifically incubated—the women of the twenty-first century need not go through the pains of childbirth), and that has perfected genetic manipulation that allows the human race to be improved by means of science.
Economically, the world is Utopian by our standards. Jobs, wages, and money have long since been phased out. Nothing has a price tag, and personal possessions are not needed. Nationalism has been surpassed, and total disarmament has been achieved; educational technology has made schools and teachers obsolete. The children learn by doing, and are independent in this friendly world by the time they are five.
The chief source of this greater society is the Correlation Center, “Corcen,” a gigantic complex of computers that serves but never enslaves mankind. Corcen regulates production, communication, transportation and all other burdensome and monotonous tasks of the past. This frees men and women to achieve creative challenging experiences rather than empty lives of meaningless leisure.
Obviously this book is speculative, but it is soundly based upon scientific developments that are now known. And as the authors state:
“You will understand this book best if you are one who sees today only as a stepping stone between yesterday and tomorrow. You will need a sensitivity to the injustices, lost opportunities for happiness, and searing conflicts that characterize our twentieth-century civilization. If your mind can weigh new ideas and evaluate them with insight, this book is for you.
“We have no crystal ball. ... We want you to feed our ideas into your own computer, so that you can find even better ideas that may play a part in molding the future of our civilization.”
In a compelling and accessible style, Jeff Rubin reveals that despite the recent recessionary dip, oil prices will skyrocket again once the economy recovers. The fact is, worldwide oil reserves are disappearing for good. Consequently, the amount of food and other goods we get from abroad will be curtailed; long-distance driving will become a luxury and international travel rare. Globalization as we know it will reverse. The near future will be a time that, in its physical limits, may resemble the distant past.
But Why Your World Is About to Get a Whole Lot Smaller is a hopeful work about how we can benefit–personally, politically, and economically–from this new reality. American industries such as steel and agriculture, for instance, will be revitalized. As well, Rubin prescribes priorities for President Obama and other leaders, from imposing carbon tariffs that will increase competition and productivity, to investing in mass transit instead of car-clogged highways, to forging “green” alliances between labor and management that will be good for both business and the air we breathe.
Most passionately, Rubin recommends ways every citizen can secure this better life for himself, actions that will end our enslavement to chain-store taste and strengthen our communities and timeless human values.
From the Hardcover edition.
But now it's time to take the conversation to the next level. That's exactly what Philip Ackerman-Leist does in Rebuilding the Foodshed, in which he refocuses the local-food lens on the broad issue of rebuilding regional food systems that can replace the destructive aspects of industrial agriculture, meet food demands affordably and sustainably, and be resilient enough to endure potentially rough times ahead.
Changing our foodscapes raises a host of questions. How far away is local? How do you decide the size and geography of a regional foodshed? How do you tackle tough issues that plague food systems large and small—issues like inefficient transportation, high energy demands, and rampant food waste? How do you grow what you need with minimum environmental impact? And how do you create a foodshed that's resilient enough if fuel grows scarce, weather gets more severe, and traditional supply chains are hampered?
Showcasing some of the most promising, replicable models for growing, processing, and distributing sustainably grown food, this book points the reader toward the next stages of the food revolution. It also covers the full landscape of the burgeoning local-food movement, from rural to suburban to urban, and from backyard gardens to large-scale food enterprises.
The story of the Lentil Underground begins on a 280-acre homestead rooted in America’s Great Plains: the Oien family farm. Forty years ago, corporate agribusiness told small farmers like the Oiens to “get big or get out.” But twenty-seven-year-old David Oien decided to take a stand, becoming the first in his conservative Montana county to plant a radically different crop: organic lentils. Unlike the chemically dependent grains American farmers had been told to grow, lentils make their own fertilizer and tolerate variable climate conditions, so their farmers aren’t beholden to industrial methods. Today, Oien leads an underground network of organic farmers who work with heirloom seeds and biologically diverse farm systems. Under the brand Timeless Natural Food, their unique business-cum-movement has grown into a million dollar enterprise that sells to Whole Foods, hundreds of independent natural foods stores, and a host of renowned restaurants.
From the heart of Big Sky Country comes this inspiring story of a handful of colorful pioneers who have successfully bucked the chemically-based food chain and the entrenched power of agribusiness’s one percent, by stubbornly banding together. Journalist and native Montanan Liz Carlisle weaves an eye-opening and richly reported narrative that will be welcomed by everyone concerned with the future of American agriculture and natural food in an increasingly uncertain world.
Certification as a Master Cheesemaker typically takes almost fifteen years. An applicant must hold a cheesemaking license for at least ten years, create one or two chosen varieties of cheese for at least five years, take more than two years of university courses, consent to constant testing of their cheese and evaluation of their plant, and pass grueling oral and written exams to be awarded the prestigious title.
James Norton and Becca Dilley interviewed these dairy artisans, listened to their stories, tasted their cheeses, and explored the plants where they work. They offer here profiles of forty-three active Master Cheesemakers of Wisconsin, as well as a glossary of cheesemaking terms, suggestions of operations that welcome visitors for tours, tasting notes and suggested food pairings, and tasty nuggets (shall we say curds?) of information on everything to do with cheese. Winner, Best Midwest Regional Interest Book, Midwest Book Awards
Set in California’s lush Napa Valley and spanning four generations of a talented and visionary family, The House of Mondavi is a tale of genius, sibling rivalry, and betrayal. From 1906, when Italian immigrant Cesare Mondavi passed through Ellis Island, to the Robert Mondavi Corp.’s twenty-first-century battle over a billion-dollar fortune, award-winning journalist Julia Flynn brings to life both the place and the people in this riveting family drama.
The blood feuds are as spectacular as the business triumphs. Cesare’s sons, Robert and Peter, literally came to blows in the 1960s during a dispute touched off by the purchase of a mink coat, resulting in Robert’s exile from the family—and his subsequent founding of a winery that would set off a revolution in American winemaking. Robert’s sons, Michael and Timothy, as passionate in their own ways as their visionary father, waged battle with each other for control of the company before Michael’s expansive ambitions ultimately led to a board coup and the sale of the business to an international conglomerate.
A meticulously reported narrative based on thousands of hours of interviews, The House of Mondavi is bound to become a classic.
Beginners will learn how to grow enough wheat for a year's supply of bread flour for their homestead, and farmers will learn how to become part of a grain co-op, working alongside artisan bakers and mills. Never before has there been a guide to growing organic grains applicable both for the home-scale and professional farming scale. This will be a classic for decades to come and a crucial addition to any farmer's, homesteader's, gardener's, agronomist's, or seed-saver's library.
The Interface story is a compelling one: in 1994, making carpets was a toxic, petroleum-based process, releasing immense amounts of air and water pollution and creating tons of waste. Fifteen years after Anderson's call for change, Interface has:
—cut greenhouse gas emissions by 82%—cut fossil fuel consumption by 60%—cut waste by 66%—cut water use by 75%—invented and patented new machines, materials, and manufacturing processes—increased sales by 66%, doubled earnings, and raised profit margins
With practical ideas and measurable outcomes that every business can use, Anderson shows that profit and sustainability are not mutually exclusive; businesses can improve their bottom lines and do right by the earth.
Ray Anderson is featured in the film, So Right, So Smart, which takes a behind-the-scenes look at how his leadership transformed Interface into a company with a sustainable business practices that made it more profitable than it was before.
Recognizing the black exodus to the American West as an overlooked but integral chapter in American history, Geta LeSeur fills the void by extending her research beyond the Mississippi River and the Mason-Dixon line, examining close-up the personal lives of third- and fourth-generation descendants of pre-Emancipation blacks. In this first full-length study to explore the migrant life of any nonwhite group within the United States and the first to focus specifically on a primarily black town in the Southwest, LeSeur deftly uncovers the stepping-stone pattern of black movement west of the Mississippi into Arkansas, Oklahoma, and Texas, and consequent migrations to Arizona and California imposed by economic and social conditions.
Not All Okies Are White recaptures the ways of life for black migrant workers, as well as Hispanics and Native Americans, in the first half of the century through richly detailed interviews of the families of Randolph's founders. Through the words of each narrator, these personal stories recount work experiences and survival strategies, offering new insights into the people's relationship to the land. The narratives reveal a creative tension between place and identity, movement and migration. LeSeur provides a historical, cultural, and literary context for the oral histories by incorporating news articles, information culled from historical society archives, analyses of films and novels, advertisements, and photographs.
An innovative blend of history telling and literary analysis, Not All Okies Are White describes LeSeur's acquaintance with and growing involvement in the lives of the residents of Randolph and surrounding farm communities. The result is a highly accessible cross-disciplinary study that will appeal to scholars and general readers interested in oral history, African American history, multicultural studies, and women's studies.
Vance D. Bell | Chairman and CEO, Shaw Industries Group, Inc.
The world today is more swift, more severe… and has never been more full of opportunity.
The rapid wave of change is sweeping outdated strategies away quicker than ever before, but those who can get in front of this wave will achieve untold success and customer loyalty. And the solution for how to get in front of this wave is as inspiring as it is surprising.
The Surprising Solution describes the revolution in business in which the corporations that can best address environmental and social issues by creating superior products will thrive and profit in this new world. Discover how to take hold of this vital new force in business and improve both the world and your bottom line at the same time.
Going green is no longer something businesses just do for good PR...it's the most important and revolutionary factor driving the incredible success of businesses that are a part of the movement, and hurting those that are falling behind.
PRAISE FOR THE SURPRISING SOLUTION
"The Surprising Solution is a must-read during this time of economic turmoil."
Steve Percy | Former CEO of BP America and Coordinating Lead Author of the Millennium Ecosystem Assessment
"This book should be read by all consumers and social and business leaders concerned about this new century. Bruce Piasecki writes in an engaging and readable style about items of consequence to your life and firm."
Frank Boren | Former CEO of the Nature Conservancy, Former ARCO Board Member, and Founder of Sustainable Conservation
"Read this book and learn how today's business leaders are innovating, growing, and enhancing the economic performance of their companies while building long-term social, environmental, and moral capital for their shareholders."
Tyler J. Elm | Operating Partner, 2Degrees Capital Partners
"Read Bruce Piasecki's The Surprising Solution for your future, your family, and financial health."
Jay Whitehead | Editor and Publisher, CRO magazine
SURVIVING THE "S-FRONTIER"
New Book By Expert Bruce Piasecki Reveals Why Social Responsiveness Is Key To Long Term Profitability And Sustained Success
For nearly thirty years, Bruce Piasecki and his firm, AHC Group, have been helping companies become more socially responsive without sacrificing bottom-line success. Today, as we stand at what Piasecki calls the "S-Frontier," social responsiveness is no longer a choice — it is imperative for survival. In his new book, THE SURPRISING SOLUTION: Creating Possibility in a Swift and Severe World (SourceBooks, Inc.; November 2009), Piasecki offers practical, hands-on advice, supported by in-depth case studies of such corporations as Toyota , Suncor Energy, and Hewlett-Packard to explain precisely what companies can do to thrive in this new frontier.
How the S-Frontier Affects Product Development
According to Piasecki, the S-Frontier is comprised of three key elements: the swiftness of information; the severity of such global problems as climate change and the rising price of oil; and the need for business leaders to become "social response capitalists." To flourish in the coming decades, companies must be on the upswing of the S-Frontier, and create innovative products that help solve the problems confronting customers in the 21st century. In addition to long-term viability, this "social response product development," will create other business benefits as well, including margin improvement, rapid cycle time, global market access, and product differentiation.
A master of social response product development is Toyota, a firm with which Piasecki worked as a consultant for many years. "The core of Toyota's product strategy," he explains, "lies in its reading of public needs, in advance, to anticipate and build long-term markets for its products," he writes. Not only has Toyota, with its energy-efficient Prius, been on the forefront of automobile technology, it has, from the beginning, intended to install hybrid engines into ten core car models — demonstrating a powerful commitment to responding to social needs over the long-term.
How Leaders Can Meet the Challenges of the S-Frontier
For Piasecki, leadership demands in the S-Frontier are more complex than ever. "The best leaders are both in this world and in the world of the near future at the same time," he writes. In THE SURPRISING SOLUTION, he outlines his key insights into the leadership skills needed to meet these new challenges, including the ability to tolerate discomforting information and thrive on constant learning; the willingness to listen to input from a variety of sources and then choose the right path to follow; and the ability to articulately spread the word about new business models and social goals. Piasecki also points to the need for leaders to look outside their "trade group box" in the search for superior products and processes, explaining how Seattle's Virginia Mason hospital was able to drastically cut costs and raise patient satisfaction by applying lessons learned from "just in time" manufacturing and Toyota's assembly line techniques.
Show Me the Money: How Companies are Valued in the S-Frontier
The S-Frontier also impacts the money side of business. With greater transparency and access to information, the ways that individuals and institutions choose to invest is changing. At the same time, traditional valuation models don't take into account many of the factors — such as the launch of initiatives designed to reduce future liabilities and create new, unique business opportunities — that influence a company's success or failure. In his book, Piasecki describes how such organizations as the Calvert Group, Innovest, and even Standard and Poor's are discovering ways to measure these intangibles — further incentive for companies to find their way to the upswing of the S-Frontier if they hope to attract investment capital in the future.
The Need for a Smart, Readjusted Form of Global Capitalism
"To profit in a sustained way, you must leverage your money, corporate resources, energy, and people in a fashion that answers mounting social needs," writes Piasecki. This is what will separate companies that thrive from those that wither in the new S-Frontier. THE SURPRISING SOLUTION is a critical handbook for creating success for your firm and your future.
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