This book provides you an initial introduction to your personal financial management. Though the financial management, whether in personal or business area, may seem something complex that puts fear at first, the truth is that it can be, yes, understood by any person who, at least, be willing to learn more about proper use of the money. Unlike what many people think of, the financial management is so close to us that we use every day, and we do not realize its real matter in our lives.
Unfortunately, many people make the mistake of considering inconsequential their financial lives. The mere fact that they choose not to follow their finances is already a decisive factor for future lapses in this area. Manage personal or family budget, planning the financial life and seek the long awaited financial independence requires a change in posture, a change of attitude, a change of life. And change perspective requires taking actions and decisions that weren't not used to doing before. It means get out of our comfort zone.
Money management does not have to be a complicated issue if an individual applies the right strategies. The spending options are ever increasing than ever before, and the available payment methods are on the rise; one can now pay via various means, like the internet, preauthorized withdrawals, debit card, credit card, check and cash.
Individuals use money differently, which is a reflection of individual priorities and values. Be that as it may, whatever an individual decides to do with money today will have an impact on his/her future, an impact that can be positive or negative; this fact necessitates the need for proper money management to have a better tomorrow. Money management enables the individual to take control of money today to make life more livable tomorrow. Special attention must be given to where the money is coming from and where it is heading; this is the very first step in the direction of a financially secure tomorrow.
Cryptocurrency is a new and evolved digital currency. It has been around for years now, old enough to have captured the imagination of millions of users and investors. Unlike conventional money, Cryptocurrency is not physically present anywhere, yet at so many places virtually. There is no bound of either government or any administration, it can only be physically realized or related to the virtual online system.
Bitcoin is being used worldwide for online transactions and buying products over the internet. From online stores to online gaming industry many use Bitcoins. Most of the Cryptocurrency market is occupied by Bitcoins alone and contributes to the majority of Cryptocurrency trading. There are hundreds of other players like Ethereum, Litecoin, and Zcsah etc. and is gaining traction slowly. These Altcoins have opened enormous amount of investment opportunities for Cryptocurrency Investors.
People who invested at the very beginning of Bitcoins or Ethereum made unbelievable profits, which caused skepticism amongst the traditional currency investors. Growing rapidly the market is worth billion, matched by the growth of the internet. Around 1,000,000 businesses and ventures have incorporated Bitcoin and Altcoins among their payment system. It’s not only a better faster way of money transactions but currency itself is worth thousands of dollar at the moment. Not only users but investors are gathering around the bubble of Cryptocurrency.
A credit card happens to be one of the most contentious products amongst all the monetary tools that are accessible. Most people pay their expenses using credit cards. However, the leaders and financial experts about using credit cards have completely mixed reviews. In fact there are some who are adamant on destroying the powers of this financial instrument. A credit card is merely a tool and whether or not its services are detrimental or obliging depends on how the users use this tool. A credit card may not be something for everyone. If someone lacks the quality of self-control or responsibility then a credit card may not be their piece of cake.
Credit scores are not the easiest three numbers to understand. With just three figures telling you whether you can obtain a loan or not or get a mortgage or not makes credit scores one of the most important things in our lives. Especially when you depend on loans to help you fulfil your dreams of owning a house, a car or an expensive piece of household item. So what makes credit scores what they are? How does anyone find out if you are worthy for a credit or not? Are these always right? Can a business depend on these credit scores entirely when it comes to deciding whether a client should get a credit or not?
There is a lot of confusion among people about how credit scores are obtained and how they are scored. Keeping in mind that these scores can make a huge difference in your ability to buy new products, it is important that you should have complete understanding of credit scores and how they affect your buying power.
Different countries calculate credit scores differently. They even utilize credit scores for different reasons. There are a number of models that help companies follow a methodology for credit scoring. People usually have a lot of questions about how to build credit and if they will ever be able to restore their credit score to make sure that they can obtain loans or mortgages without problems.
Many countries allow people to get a free credit report in order to ensure that they have complete access to the details that are affecting their credit score. However, in some countries it is treated differently where you may have to pay for getting your credit report which can help you identify the high and low points of your credit score.
Have you been thinking about your retirement lately? The idea must haunt you right away. Don’t worry you don’t have to be scared at all. This book is going to change your life altogether and you will be able to make the best plans for your retirement. The things that we have mentioned in this book, include:
The beginning of this economic concept, economies of the scale, can be dated back to Adam Smith who was a Scottish pioneer of political economy and an important key figure during the Scottish Enlightenment Era who first mentioned this concept in his book “Wealth of Nations” in 1776 and was based on the idea of obtaining greater production return profits through the use of division of labour.
The economies of the scale rely over the fixed cost that are uniform and do not vary with any of the alterations in output processes or variable costs which may undergo changes due to change in the amount of output. Other sources of the economies of scale are Production, Managerial, Technological, Financial, and Marketing.
The economies of scale tend to have a significant effect on the production costs of the material. The economies of scale reduce the per unit fixed cost of the product and with increased production the fixed cost of the product expands over the entire output at a greater rate than before. The economies of scale are also responsible for bringing down the per unit cost value of the product. This occurs due to the expansion of production scale which as a result improves the efficiency of the production processes.
The economies of scale are cost-advantageous and the working of business takes place through exploitation of expanding scale of production. There are broadly two main types of economies of scale- Internal and External economies of scale which are further subdivided into various types.
Financial modeling is the knowledge of various tools that are able to convert the extensive data into the comprehensible form. It is a skill which is required by management especially in the field of investment banking, equity research, commercial banking, project management and any & every sector which is a part of the financial service industry. The crash course undertakes different aspects which will enable the students to go in the financial world and manage these various tools. The crash course is designed for students who are looking for a career in the Corporate Finance world. Upon completion of the course, the students gain in-depth knowledge and they will be able to create dynamic financial models. The dynamic business world requires a model in cases like mergers and acquisitions, financial operations and controlling and the required skill is imparted by the Financial Modeling crash course. The students become ready to work on the spectrum of information and with the help of Excel and additional tools are ready to make a mark in the industry.
Algorithmic trading is an exchange mechanism where computers make choices about what to buy and sell in the money markets. The purpose of algorithmic trading would be to either make money by buying lower and selling higher or to minimize transaction costs by effectively buying or selling large volumes of financial commodities. Depending on those guidelines, the computer determines when and how much to buy and sell. And these norms are designed by manual efforts. Algorithmic Trading typically involves understanding of the financial marketing domain, programming, and knowledge related to data sciences.
Algorithmic trading can be broken down into two segments:
Since the dawn of time, we have been interested in knowing the returns we can get when we invest time or money in anything. It didn’t always have a formula to calculate or measure the return, but there was the interest of knowing what a person will get out of the investment he makes. Whether it is profit or loss in terms of money or returns in kind, knowing that return can be expected makes a venture desirable. The word “returns” has a very special place in business. Every business venture begins by identifying how the venture will enable the business owner to earn returns from the investment they make.
Returns on Investment (ROI) is the result of our need to find out what we could earn through an opportunity or a prospect. It compares the costs involved with the benefits that stem through the opportunity. It helps the person find out if they will be able to earn more than the costs that are involved which eventually results in a profit. Everyone is interested in knowing if they will be able to earn more than what they invest or spend on a venture.
The purpose of Return on Investment is to help business owners and investors find out if an investment is worthy enough or not. Finding out if the returns will lead to profits or not can help the person find out whether they should invest or not. It also works as an indicator which compares various investments in an investor’s portfolio. Investments that have the highest ROI are considered to be priority. It is considered to be a useful metric for investors as well as marketing leaders.
Financial planning plays a vital role in the success of every organization and an organization does not exist without a proper financial planning. This is the next task of an organization after setting their objectives and vision. A proper financial planning determines if the set objectives are achievable or not. This is a not a small task but it involves different set of activities which include assessing of the business environment, identifying the resource required to achieve set goals, analyzing the cost of resources, and finally identifying if any risk is associated with the set budget and objectives. Every financial planning should have a proper planning horizon. This is the time frame of the plan. Some financial plan can be short term while some are set for long time frame. It completely depends on the organization but without a proper financial planning a company will never be able to achieve success.
Blockchain-built dApps, protocols, smart contracts, and digital assets are the key elements of decentralized finance. The Ethereum framework is the primary choice for the DeFi application considering the adaptability and the level of development, but that doesn't imply it's the only blockchain forum.
DeFi is a development in the cryptocurrency industry, aimed at recreating conventional banking services without centralized technologies. Bitcoin itself is a prototypical illustration of DeFi; the majority of other cryptocurrencies depend on central organizers or issuers. DeFi is implemented via dApps, typically installed on either a blockchain such as Ethereum or a tangle such as IOTA.
Decentralization suggests that there is no single point o
f failure since similar records are kept across a peer-to-peer network throughout a plethora of computers. Since it's unregulated, it is also available to all regardless of their income or where they stay. And, while a payment processing firm or a bank can close an unseemly customer's account, blockchains are immune to surveillance.
Early traders dealt with competition on a relatively smaller scale as we do today. Most businesses were run mainly on the business acumen and knowledge of the trader without much study about the theories that ruled the world of business. While Economics has existed as a branch of knowledge since the ancient era, managerial economics is an emerging branch of economics which integrates business theories with practical business applications.
In early days when business was less competitive, the application of economics to business was not considered to be important. But with the considerable amount of changes in the business landscape, and the cut-throat competition that dominates every aspect of business makes it important for business leaders in today’s world to understand economic theories and apply it prudently to the business to ensure steady growth and profits and to achieve the desired business goals.
Managerial Economics helps business leaders take managerial decisions in an informed manner by basing their decisions on the principles of economics. Almost any business decision can be taken with the help of managerial economics. While some businesses may utilize the study of managerial economics and have the leaders directly apply the knowledge to their business decisions, other businesses may employ a managerial economist who assists the business in taking decisions.
Gone are the days when a successful career was based on the amount of money spent on a child’s education. Talent and hard work are the traits required to forge a relatively decent career in any industry. It takes more than just money to survive in the corporate world. Only those truly succeed who have worked hard and truly identify their true potential at a relatively younger age. Commerce education is on the boom nowadays. Apart from engineers, commerce graduates are aplenty in India today. This short course on accounting is suitable for not just students but for small business owners as well who wish to equip themselves with the basic knowledge of day-to-day accounting. While traditional accounting topics like credit, debit and tax-filing are all quite well versed by the vendors today, the modern-day techniques are something they are still missing out on. This guide will cover topics like balance sheet, cash flow statements and lastly the P&L. Finance and accounting remains the backbone of every organization. It is imperative that business owners are well versed with such techniques as the current market is an already a competitive one. Apart from businesses, accounting also remains to be an appealing profession for job-seeking individuals.
Investments may sound complex and for those who are not aware of the different types of investments and the terminology used by investors may find it confounding in the early stages. However, once you are a part of the investment world, you will soon get used to hearing the different investment terms. In addition to the terms, investments also require prudence and a good judgment when you have to choose from a number of different investment plans.
This is the reason why different investment strategies have come in place. These strategies work as a guide for many investors who are looking for assistance when it comes to investing profitably. The thing with these investment strategies is that they do not come in a ‘one size fits all’ form. Investment strategies vary according to the objectives of the investor.
Usually, investors have short term and long term goals with investments. By choosing one investment strategy over the other they identify their investment goals with the strategy they have picked. It is also important for investors to stick to a particular strategy rather than hop from one strategy to another because it can be chaotic to change investment objectives frequently. This however doesn’t mean that you end up sticking to an investment strategy which is not meeting your expectations.
The main role of the project management crash course is to effectively capture the essence of project management in a short amount of time for those who are just getting started with managing projects or wish to become future entrepreneurs. Small workshops during the project management crash course provide ample opportunities for working with the key management tools as well as proper techniques towards planning, executing, controlling, and completing the multiple projects.
Through brief, facilitated exercises in the crash course that are aligned with the given standards of project management, the students get an opportunity to learn about the basic project management techniques for defining the critical success factors that are necessary for managing any project of any type, size, or complexity. Effective communications for developing partnerships with the leading stakeholders is also highlighted as a significant key to achieving the success of project management in this crash course.
Welcome to the Twenty First Century. Welcome to a time in which anyone can start his own business, become the master of his own destiny, and shape the future according to his own dreams. These are very exciting times indeed and I would argue that there's never been an era quite like the one we are living in. The rules are changing faster and in deeper ways than they ever have before. Before long, the business practices of the recent past will look as quaint as medieval battle tactics. Some of you would disagree with me on that point, taking the stance that every generation believes they are living in a uniquely different time, and that it's all a matter of perspective. As tempted as I am to accept that apparent wisdom, it's hard to ignore the signs that we are in the midst of an unprecedented shift in the course of human development.
Too many modern business education texts ignore the fast paced change in the business landscape today. They waste your time with anachronistic concepts that will only confuse you and slow you down when you try to apply them in real life. This book is drawn from research into how business is conducted today, and how it will be conducted in the future. We don't waste your time with outdated theories and models, but instead we bring you powerful ideas and techniques that you can use today.
Through this book, we intend to explore the different aspects of Facebook marketing. From the way business is conducted on the platform to the tools that are utilized by Facebook marketers. We will discuss all of them and talk about how Facebook has created a new era of marketing for brands.
We will also take a look at some successes and failures that brands have had on Facebook which can be used by you if you plan to use Facebook to market your brand. With an insight into Facebook marketing and how it works, you should be able to make business decisions regarding the marketing of your brand with more clarity.
Operations Management is recognized as a vital factor in the economic growth of the country. The traditional concept of effective manufacturing management follows the principles of production management with the main focus on the overall economic efficiency in the manufacturing sector. It was later on that the new term “operations management” had been identified by the increase in the service sector. The rapid advancements in the field of technology have imposed several challenges as well as opportunities. These have resulted in the overall enhancement of the capabilities of the manufacturing sector through the use of new resources & materials along with essential procedures, techniques, and facilities. Therefore, the management of an effective service system serves as one of the major challenges in the global environment of stiff competition.
Operations Management serves to be a key factor in the overall productivity as well as the improvement of the various business activities across the globe. Operations Management is responsible for leading the way for the global organizations towards the achievement of the goals & objectives with the least possible efforts. Therefore, the study of this subject at both the undergraduate as well as the postgraduate levels offers great significance to the individuals.
There are a lot of talks going around when it comes to adjustment of fixed assets and depreciation expense in accounting terms. Depreciation is almost similar to that of any other expenses in the fact that all expenses are deducted from sales revenue to determine profit. Keeping this apart, however, depreciation is very different from most other expenses. (Amortization expense, which we get to later, is a kissing cousin of depreciation.) When a business buys or builds a long-term operating asset, the cost of the asset is recorded in a specific fixed asset account. Fixed is an overstatement; although the assets may last a long time, eventually they're retired from service.
The main point is that the cost of a long-term operating or fixed asset is spread out, or allocated, over its expected useful life to the business. Each year of use bears some portion of the cost of the fixed asset. The depreciation expense recorded in the period doesn't require any cash outlay during the period. (The cash outlay occurred when the fixed asset was acquired, or perhaps later when a loan was secured for part of the total cost.
This guide is about the most common thing that all the computer systems and IT software’s and data storing companies face, which is the threat of being hacked. It will brief you about the difference between hacking and ethical hacking. Things that are needed to be kept in mind while approaching to hack a system and the tools required are mentioned in the different chapters here. There are many threats to the data that are stored through an online platform and that is why the concept of ethical hackers is very common nowadays because these are the heroes of the IT world that help the companies and different users for safeguarding their work and data. Ethical hacking is a very interesting concept that still many people don’t understand even when there is an ever-growing demand of these gentlemen.
How to manage a business, know the business, know how to plan, to control spending, price formation of the products economy, are constant concerns on the day that every manager. It doesn't matter if it is ruled only by one person or more, the principle is the same, having a financial organization is fundamental. The team that will drive the success of a company or not. It's financial control that the manager makes decisions and view the actual financial situation of your business. But when it comes to micro-enterprises, for example, the manager has enough idea about the accounting procedures relating an administration. There is planning, a concern in knowing or to have skilled people to do the controls needed for the good financial progress of the company?
The manager has to take the time to record your cash inflows and outflows. You do not necessarily have a particular program that can encumber and hurt your finances, but through simple procedures, the individual who wanted to set up a company have to invest in skills necessary to learn to manage your business and give you profitable enough to have success in your venture.
Similarly, all business is subject to ups and downs, due to the fluctuations in the country's economy, competition, regulatory changes or even by seasonality. Therefore, without being pessimistic, but cautious, you, as an entrepreneur, must continually be questioning. I suggest two magic words that can assist you in this process: "what if"?
What if ... .: my business grow too quickly?
.: My only customer terminate the contract?
.: I receive a much larger request than my production capacity?
.: There is an economic crisis?
.: My supplier does not deliver on time?
.: My competitor entering a price war? .: My employee to resign?
In the field of commerce, the term SCM (supply chain management) is referred to as the effective management of the flow of products as well as services from the manufacturing units to the end customers. This process also involves the storage as well as the movement of the desired raw materials, of the work in progress inventory, and of the final goods from the origin point to the end consumption point. The process of effective supply chain management also includes the interlinked or interconnected networks, node businesses and channels which are used for combining the provisions of the given goods & services that might be required by the customers in the given supply chain. The definition and importance of effective supply chain management needs to be understood by the organizations of the world to ensure seamless operations and satisfaction of the end customer at the same time.
Cash flow refers to the total amount of cash-equivalents or real cash that moves in and out of business. Cash flow can be either positive or negative. Positive cash flow refers to increase in the liquid assets of a company, which will make it easy for the said company to take care of its financial obligations, like saving for the future, paying expenses, paying shareholders, reinvesting in the business, settling debts, and so on.
Negative cash flow, on the other hand, means the liquid asset of the company is on the decline, which may make it impossible for the company to settle its various financial obligations. There is a difference between net cash flow and net income; the latter can include items for which the company has not received payment and account receivable. The quality of the income owned by a company can be assessed using cash flow phenomenon. It refers to how liquid the income is, and can give an insight into the possibility of the company remaining solvent.
Financial accounting, commonly known in daily verbatim as ‘book keeping’, is one of the oldest practices integral of business management. Financial accounting is officially dated to the medieval ages when one of the first banking houses and groups gained importance towards the public and in commercial fields. The first bankers wanted an organised approach towards maintaining set references that would act as formally laid records for them, to be referred in the future or present, and were meant to keep in touch of the financial situation of the business. However, historically accounting methods go back to ancient times when prestigious records were required to be maintained.
Financial accounting is so important that nearly every management institute in the world compulsorily trains its students about it, teaching core principles and why it is important to develop a record keeping habit not just in the industry but personally as well. When seen from a personal point of view too, financial accounting can lend much support to one’s own finances. In our modern times, we see a number of apps and software on mobiles and computers specifically intended to maintain a record of our personal record. In its conceptual entirety, maintaining personal finances itself constitutes one of the practical forms of financial accounting.
In today’s world, no business can exist without a set of accounting system. A start-up with just four employees too needs an accountant for the manager to be in touch with the situation of his/her organisation. With finances and the economy becoming so dynamic as seen never before, it is thus an essential part on understanding accounting practices and why they constitute an important part of business management.
However, accounting theory is no one-page study; it requires much skills and know-how about all its concepts and definitions for anyone to be called as a qualified accountant. In this book, a brief explanation of accounting concepts is concerned, with special emphasis on its history and key concepts. Since accounting is more than just merely forming a table with figures, a detailed explanation of all the basic and key terms becomes vital. Through examples, an appropriate understanding of accounting theory becomes even clearer for the amateurs and those who would want to know more about financial accounting without going much into technical details. Finally, conclusion remarks will briefly outline the necessity of maintaining financial records and how accounting theory is yet another still-evolving concept. Since financial accounting encompasses almost everything related to business management, its importance in the corporate world as well as our personal lives will also be outlined through practical examples and theory.
Economics of any country determines the growth of the country. The subject is of utmost importance to know the exact status of a Nation in comparison to others, especially in the present globalized world. Both the branches namely, microeconomics and macroeconomics, has its own significance in compounding the economic conditions. Macroeconomics deals with the larger picture and provides the aggregate of all the factors which affects the country as a whole. The factors like GDP, GNP, rate of inflation, poverty margins, unemployment rate, etc. are all factors falling under macroeconomics and assessing them allows the government to get a clear picture of where the nation is heading. Leading Economists like Adam Smith, Karl Marx, and Samuelson etc. have helped in developing deeper concepts of macroeconomics which have relevance even in the current world. Over the time the concepts of macroeconomics have undergone a huge change with changing dynamics and have currently become a very important global subject.
Turbulent times occur due to crises, which can happen at any time and in any organisation. Even if the firm is doing well today, it does not eradicate the possibility of the firm being thrown into trouble in the nearest future. No one can predict the future. While leaders of a company are enjoying the good times, they should equally consider the possibility of turbulent times; as a result, they should prepare for eventualities. They should get themselves ready for those times that crisis will be the order of the day. No one wishes for crises, but the crisis does not come by wishing for them; they come a random and the causes can be internal or external.
Instagram is all about how the consumers react to the changing brands these days. They expect all the brands to connect visually, which are giving rise to newer challenges for the companies to implement new marketing techniques. It is an amazing way for the brands to communicate to their customers in a natural and an inconspicuous way.
Instagram has been adopted by most of the brands so that they can cover all the bases on prevalent social media but have been unable to completely utilize the platform as an effective marketing channel. More than 400 million eyes are on this social site but most of them have been unable to get their messages across, it seems as the messages are being lost in the burst of content. Instagram moves at a faster pace in comparison to the other social sites, and the brands seem to have problems in marketing using a visual medium and creating cost effective ways to procure good imagery, at this pace.
With just four years since its inception Instagram has become one of the leading social networking sites of today, famous with the millennial demographic which is the most tough and smart group to connect. Growth of mobile industry has led to a cultural shift towards visual content, and Instagram is the precise solution now.
Pictures speak on Instagram; marketing departments need to learn how to present their brands visually and artistically to effectively connect to the consumers. There need to be a clear message sent across to the consumers by skilfully combining elements of art, storytelling, content procurement and content development.
This book contains all that the brands need to know about marketing with Instagram. From developing a strategy to what you need to do to make a good post and to utilize the platform of Instagram in a way that you attract a good traffic for your brand. This ultimate book has it all covered.
The business world is very challenging and it requires experts and consultants which work outside the environment of the business who can bring in new ideas and suggestion for improvement. The business consulting crash course is aimed at helping the students gain that insight to tackle these problems objectively. These crash courses are designed with the idea to enable the students to face the challenges faced by the organizations. The students would require a lot more than just organizational skills to survive in the fierce and competitive world. The business world will not be informed in time about the upcoming challenge and thus the students cannot be equipped with the knowledge that they possess right now. What is needed is the extensive knowledge of various different businesses expects where the consultants can add value to the discussions. The crash course thus provides a highly thought-provoking and challenging environment to the students to get the experience of a real and tough business environment.
Macroeconomic forces affect all of us in our daily lives. Inflation rates influence the prices we pay for goods and services and, in turn, the value of our incomes and our savings. Interest rates determine the cost of borrowing and the yield on bank accounts and bonds, while exchange rates affect our command over foreign products as well as the value of our foreign assets. And all of this represents just the tip of the iceberg. Numerous macro variables—ranging from unemployment to productivity—are equally important in shaping the economic environment in which we live.
Management is a relatively new ideology in the world’s history. Factories did not exist before the industrial revolution and businesses were mostly working in geographically limited regions. People who did explore new geographical boundaries were still working as their own managers or leaders taking decisions on their own and basing their business practices from their experiences and those of friends and relatives they knew. Everything from accounting to supervision was generally looked after by the owner directly, and even if the business was big enough to employ accountants and supervisors, the owner was directly managing his employees. As a result, management was limited and the philosophies of management were not explored beyond small or medium business.
Today, management is more complex and embodies a lot more than just the ideologies of the owner. This is why it is important for a company to have a complete understanding of various management styles, skills and best practices in order to do well.
Evolution has a far greater reach than us turning from primates to humans. Business has its own version of evolution and very recently we are witnessing a rate of evolution in businesses that has never gripped organizations ever before. In a single year you may see trends falling out and things being considered old as newer and better versions of the same products and services make it to the markets.
For business organizations now, there is nothing else that changes more quickly as their marketing strategies. At this time, the one marketing strategy where every company has made a beeline for is social media. The only place where people of a vast range of interests, geographic diversities, race, ethnicity and choices come together. Social media marketing may be old enough but considering the other types of media that are used for marketing, it is still in its nascent stages.
Twitter is one of those social media platforms that provide a perfect springboard for brands who want to make their presence felt. Marketing firms today are very different from the way they started out. Not just a physical difference but also the employment structure of companies have changed to house marketing teams that can focus on social media and ensure that their brand is recognized by the vast number of users on social media platforms.
This book outlines the beginning of Twitter marketing and how it has helped numerous brands succeed online and make their presence felt. We are also going to talk about the different aspects of Twitter marketing which help brands make the most of marketing through Twitter. Marketing is now a loose term that can encompass a vast variety of strategies. This is exactly why we have come to accept the many prefixes which define the types of marketing that is in discussion.
At this time, marketing teams are coerced into ideating new and innovative ways of capturing the market and Twitter seems to be full of creative content from companies and organizations who know exactly how to capture the essence of marketing for their success. In the many forms that marketing exists, Twitter is quickly becoming one of the choice places for organizations to showcase their products and services. Through this book we will also try to cover some success and failures on Twitter that augmented a brand’s reach or pulled it down.
Twitter’s advantage and the things that you may want to be careful about when using Twitter for marketing will help you define the rules for marketing on Twitter for your brand. While all your clients may not be using Twitter, chances are that a major chunk of them already are and a huge number of potential customers are waiting to be explored by brands. So use Twitter not only to engage with your current customers to foster brand loyalty, but also to get your brand the visibility it needs.
Planning is a basic procedure when beginning another business or presenting another item. Market Analysis demonstrates to pursuers best practices to execute a possibility study for more successful arranging. An orderly approach drives the pursuer through the practicality examination prepare and portrays what should be done and how to do it.
Strategies and devices utilized as a part of setting up a possibility study are stressed and can without much of a stretch be connected specifically with the book to genuine circumstances. Three specimen achievability studies are incorporated to show the utilization of apparatuses in assembling, administration, and non-benefit settings.
Market Analysis contains all the data expected to finish an achievability study and a complete blueprint of a strategy for success. It covers such imperative themes as vital administration and arranging, deciding market sector size for an item or business, examining expenses and quantifiable profits for new items and administrations, wellsprings of capital for new pursuits, and investigation of rivalry.
This book covers the following topics:
An introduction to market analysis
What is market analysis?
What does a market analysis section in the business plan include?
Components of market analysis
Measurement of market analysis
How to write market analysis
Market analysis for online businesses
Market analysis tools and their usage
Conducting marketing analysis for business plan
Market Analysis is the perfect aide for every vital organizer, market experts, and promoting scientists. Anybody considering beginning a business or dispatching another item will locate this viable course pressed with significant data. Why don’t you find it out yourself?
The crash course on the small business law is a course that is a great platform to support new and budding entrepreneurs to make right business decisions. It is aimed at providing entrepreneurs with all the insight on the know-how on various aspects of the business that they will use in real-life situations.
The crash course on the small business law is aimed at helping the enrolled students to tackle the situations in the world-level. The small business owners will have to tackle many problems that they might feel that they are not ready for- the business which is where the crash course help them. The aim of the course is bursting the business scenario and then developing the skills in various different categories. The small business would require the owners to take care of all aspects all at once, the crash course will enable the students to be ready to take on many challenges that they will face. The well-designed course is a dress rehearsal for the many upcoming situations that the students will face once they dive into the ocean of opportunities and hurdles.
The advancement of business investigation as an expert control has developed the part and obligations of the business analyst (BA). Progressively, BAs are connected with an early point. They research thoughts and issues, detail choices for a path forward and create business cases setting out their decisions and suggestions. Therefore, the obligation regarding exhorting associations on successful game-plans lies with BAs, and their work goes before that of the venture director.
The early engagement of BAs likewise puts a basic obligation upon them – the need to guarantee that all business changes are in accordance with the mission, destinations, what's more, the methodology of the association. This business connection is the key establishment for understanding and assessing all thoughts, proposition, issues and matters put forward by administrators. While a couple of BAs are included in breaking down and creating a procedure, it is basic that they think about the methodology of their association so that they can lead their work with a perspective to support the execution of the procedure and the accomplishment of the business goals.
This book specifically discusses the topic of Business Analysis to help a BA have a complete understanding of this specific technique. Starting from the basics and moving towards a more complex part is what makes this book easy to comprehend. You will come across the following topics throughout this book:
Introduction to business analysis
What is a business analyst?
Business analysis helps business do well
Performing business analysis
The groundwork for business success- business analysis
8 steps leading to becoming an effective business analyst
The benefits of business analysis implementation
Analytical tools for business analysis
If you wish to become the top most and favorite analyst of your firm then you must have a good grasp of the topic "Business Analysis" in which case, this course is going to be quite helpful.
Communication refers to the meaningful exchange of information, ideas or thoughts between the people or between one end to the other. The entire process of communication is marked complete only when the listener is able to completely understand whatever is being conveyed to him/her by the speaker.
Communication acts as an excellent means for removal of misunderstanding and creates a clarity of thoughts and expressions. It also facilitates the process of providing education to the people.
The process of communication marks the involvement of minimum of two people and maximum may range up to infinite. Miscommunication, however, causes disputes between the involved parties, hurts the feelings of others etc. However, possession of right set of skills helps the person in carrying out communication efficiently, effectively and clearly.
There are many types of professional communication- oral, written, informal, formal, upward, downward, horizontal, diagonal, inter-personal, intra-personal, intra-departmental and intra-organisational.
It is important for the companies and organisation to possess effective means of professional communication for proper working of management within the organisation and also for improvement of industrial relations.
It is not everyone’s cup of tea to carry out communication with other people, therefore, it is necessary to know about the 7 C’s concept and the techniques that makes the communication easy for the speaker and the recipient.
There are different types of economies in today’s world. A pure market economy (also known as laissez-faire capitalism) is an economy in which individual households and firms determine the allocation of resources and the government plays an extremely limited role, primarily in enforcing property rights through a legal system and providing for a common defense. A centrally planned economy (also known as a command economy) is one in which a single individual or small group of individuals determines the allocation of resources, and individual firms and households have little say over what is produced, how goods are produced, and the distribution of these goods. A mixed economy is one in which government plays a more active role in the market process, including regulation, standardization, taxation, and income redistribution. Households and firms still have some control over what is produced, how goods are produced, and the distribution of those goods; however, the government also influences these decisions.
The Real Estate Management is increasingly an essential function for the proper performance of any real estate market, and they should be a reasonable knowledge of the structure and segmentation. One sub-segments of the Real Estate Management best known in Portugal is the Management condominiums. However, a substantial part of the condominium managers will not connect to this sub-area and the wider area of Real Estate Management. Now, it is essential for a deep understanding of its role and its requirements, integrate knowledge management with condominiums Real Estate Management, in order to be able to provide to its customers the best possible service. In a competitive market every day, the manager of condominiums that have a broader perspective of Real Estate Management will gain substantial competitive advantages over their competitors.
The attention strategic planning has attracted in the recent years is the proof that it is evidently used by successful businesses. Executives and managers alike plan their business objectives and the goals in a strategic manner. Various factors such as competitors, market capture, consumer expectations, etc have to be studied in depth to take better decisions. Thus strategic planning has gained importance. A strategic plan helps the business to reach their desired goals. It works like a route map. It also increases the effectiveness of the business as it deals in a time bound approach. Hence since the early 1960’s strategic planning has grown to become one of the essential tools to lead modern businesses towards their success.
Guided by the Sharia laws Islamic banking is grounded on the laws on the belief that all types of interest is forbidden. Investing in businesses that deal in business of pork or alcohol or those that lead to gossip such as media or are against Islamic values such as pornography is completely prohibited. Speculative transactions are also banned in this law. Because of a different way of running their financial system the regular banking financial instruments cannot be used in Islamic banking.
However, the banking and finance in Islam do have the same motive as the conventional banking which is to generate money for the banking organisation which is by lending capital while also keeping within the boundaries outlined by the Islamic law.
Instead of the basic principle which the conventional banks use that is transfer of risk the Islamic banks follow the principle of risk sharing.
The laws of Sharia vary from country to country. While in some countries they are liberal in other places they follow the exact interpretation of Sharia laws.
Numerous commercial organizations are utilizing BI applications to reach past the endeavor and impart bits of knowledge of the stage to merchants and clients. Understanding what BI is, the reason one would apply it and the relating advantages are imperative in executing BI over the undertaking. Actualizing BI with in the venture is not the destination, but rather a journey towards a perfect endeavor.
Business Intelligence requires business experts to accumulate, combine, and investigate extensive measures of data in numerous configurations and from heterogeneous sources. Data extraction innovation is a key empowering influence to recognize in content key bits of data to be utilized as a part of BI devices. Grouping systems are effective instruments to union data crosswise over various sources.
This was a brief intro regarding what BI is, read out the entire book which covers the following topics:
An introduction to business intelligence
Several terms regarding business intelligence
Benefits of business intelligence
How BI works?
Business intelligence tools
Economic compositions date from prior to Mesopotamian, Greek, and Roman, Indian subcontinent, Chinese, Persian, and Arab developments. Eminent authors from old times through the fourteenth century incorporate Aristotle, Xenophon, Chanakya (otherwise called Kautilya), Qin Shi Huang, Thomas Aquinas, and Ibn Khaldun. Joseph Schumpeter portrayed Aquinas as "coming closer than whatever another gathering to being the "organizers" of experimental economic matters" as to money linked, finest, and featured hypothesis inside of a characteristic law perspective.
Two gatherings, later on, called "mercantilists" and "physiocrats", more specifically affected the resulting improvement of the subject. Both gatherings were connected with the ascent of monetary patriotism and cutting edge private enterprise in Europe. Mercantilism was an economic precept that thrived from the sixteenth to the eighteenth century in productive leaflet writing, whether of traders or statesmen. It held that a country's riches relied on upon its amassing of gold and silver. Countries without access to mines could get gold and silver from exchange just by offering merchandise abroad and limiting imports other than of gold and silver. The tenet called for importing modest crude materials to be utilized as a part of assembling products, which could be traded, and for state regulation to force defensive levies on remotely fabricated merchandise and preclude fabricating in the colonies.
Physiocrats, a group of eighteenth-century French masterminds and authors, added to the economy as a roundabout stream of wage and yield. Physiocrats trusted that just horticultural creation produced an unmistakable surplus over cost, with the goal that farming was the premise of all riches. In this manner, they contradicted the mercantilist approach of advancing assembling and exchange to the detriment of agribusiness, including import taxes. Physiocrats supported supplanting authoritatively expensive assessment accumulations with a solitary duty on the pay of area proprietors. In response to abundant mercantilist exchange regulations, the physiocrats supported an approach of free enterprise, which called for insignificant government mediation in the economy.
Adam Smith (1723–1790) was an early economic theorist. Smith was brutally disapproving of the mercantilists yet portrayed the physiocratic scaffold "with every one of its blemishes" as "maybe the purest guess to the reality that has yet been distributed" on the matter.
This was the concise introduction to what this course contains. Read out the whole of it to learn all the details.
This world has faced financial crisis since the time period of World War II, however, this book specifically talks on the financial crisis of 2008 to 2009. The financial crisis of this time period left banks, businesses and everyone else bank corrupt. Where people had to face huge losses in businesses, many had to give up their homes in order to pay the debt.
What actually caused the downfall of the whole world? Was it that bad or did it bring along any benefits? To find it out all, read the whole book which would be covering the following topics:
Introduction to financial crisis
Causes of financial crisis
4 good outcomes of financial crisis
How can it be prevented in future?
Commonly, people have walked out of the interview panel, thinking that they have closed the deal. Aspiring candidates are ready to embark on a festive dinner carrying an element of hope in their eyes that's sure to accompany an imminent offer. However, they are waiting for time immemorial, and there's no call.
There is no offense on the part of the interviewee, but it's possibly either something he commented or anything he did: maybe without even realizing it. Job quest can be a long and horrific hill to climb, with a lot of morals and guidelines of the interviews suppressed then and there. It is, therefore, high time to revisit the potential interview errors committed most of the time that some people might be aware of, and a majority of others might have overlooked it. However, when searching for a new career, one should put an end to such pitfalls at all costs.
A frequently asked question is – what makes a country richer than the others. How could some countries be so flourished where technology has reached a zenith and continues to improve while some countries still struggle to get a basic internet connection. For years economists have tried to get into the depth, seeking for answers which seem to be warped. There are different points and conditions that help in a country to be more developed and better in economic conditions than the others. Culture, political conditions, geophysical location on the globe, natural calamities, society and natural resources are some of them. The fact on how rich a country is can be determined by its Gross Domestic Product or GDP per capita at nominal values. Countries compete amongst each other to reach the frontline in the long race of progress and development and to be the number one in the world. The list of the richest countries tends to change every year depending on how much luck, nature and politicians have helped in keeping them ahead of everyone.
The election of Donald Trump as the President of the United States took the world by surprise. The Presidential win of Donald Trump will remain as one of the most dominant features of the economy of the world that happened in 2016 and will continue to embark itself in the global market for next series of years. Until now, the stocks of the United States are soaring and setting records. The other global markets and economies are taking their lows in the economy to the rallies as the global investors have been selling bonds and buying stocks in their belief that the pro-business administration of Donald Trump will help them in tax cuts, stimulate the fiscal policy and the deregulation to inflame the inflation and economic growth in the largest economy of the World. Such headwinds are expected to continue in 2017 at least not the ones which are highly elevated by means of political expectations which imply that this is the biggest risk in the world about facing stocks. However, this would also yield higher returns that will inhibit multiple expansion of the economy and the strengthening of the USD which would lay the importance on corporate earnings or guidance. With the Presidential election of Donald Trump, the world can expect more stock availability in the global market on an assumption that the President continues to use his Twitter account!
The Outsourcing as we know is the process of involvement of a third-party service provider to carry out the internal functions of the company for rendering maximum profits and sales. The selection of the outsourcing partner should be made wisely by checking onto the past records of work with other clients and the expertise with which they perform their tasks. There have been times when company selects the outsourcing partner on the basis of low bidding rates and then they have to face problems like quality deterioration, delay submission of products etc.
The process of outsourcing was introduced during the 1970’s and became popular by the 1990’s. The outsourcing of products has its own set of advantages and disadvantages that it provides to the company.
The scope and future use of outsourcing is immense as it provides with the facility of low cost investment and efficient product output. It provides the companies with the services that they don’t have inhouse for the efficient product output which helps them in gaining experience and expertise to carry out the process.
Product liability is the charge against the product that is owned by the wholesaler or manufacturer or retailer before selling them to their ultimate customer. The product is the goods that is consumed by the customer and sell by the retailer. The product quality and its type matter to define its liability. There are many different types of insurance attached towards the product. The ownership attached to product also matters a lot while having a glance at the product liability. The countries have different type of laws about the same concern. The laws within a country varies from state to state. The awareness about the liability attached to the product matters a lot. The type of organization producing, transporting and delivering the product defines the type of product insurance.
The world is fast changing. This time we are living in is known as the digital age. And electronic media has taken over almost every form of communication, be that personal or mass. Along with reading materials such as news, books, articles etc.
This age has new ways of reading news or reading a book. The publishing of anything that can be written, recorded in audio or video; in a form that it is being read on a screen, is known as digital publishing.
Digital publishing is the new hype around the world. More and more people are transferring to the digital media base each and every day. Every book that is released as a hard copy, is also released as an e-book nowadays. People always prefer applications that tell you latest news within a matter of hours, rather than waiting for a newspaper every morning. Times have changed, and we have changed along with them.
Over the years, well-researched studying techniques have helped so many students improve their grades as well as their mental strength. Practice testing is one of the most efficient techniques to date that have been ableto enhance the results of students. It is a fully tested and proven study technique that not only has certain quantitative benefits but also has many qualitative benefits that help the students in their everyday hectic life. It is a technique that can be used by elementary level students as well as university level students.Practice testing must be encouraged by various schools, teachers and parents must become a regular part of the study routine of a student.