Responsive design is not just another technique–it is the beginning of the maturation of a medium and a fundamental shift in the way we think about the web.
Implementing Responsive Design is a practical examination of how this fundamental shift affects the way we design and build our sites. Readers will learn how to:Build responsive sites using a combination of fluid layouts, media queries, and fluid media Adopt a responsive workflow from the very start of a project Enhance content for different devices Use feature-detection and server-side enhancement to provide a richer experience
Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, go to www.peachpit.com/redeem and redeem the unique code provided inside this book.
You’ll learn to:
“I’m really thrilled to see this second edition of Digital Publishing with Adobe InDesign. The InDesign team is always trying to push the possibilities of digital publishing whether via ePub, DPS or PDF. This book captures that excitement and helps the reader be successful in this ever-changing field.”
Chris Kitchener, Group Product Manager, Design Segment, Adobe Systems
If you are a beginner who needs a solid grounding in the best practices for creating websites, this book is for you.
Written by innovative curriculum developer and university web instructor Thomas Michaud, this book provides an accessible yet comprehensive look at web design and front-end coding, covering HTML, CSS, design principles and more. You’ll learn HTML semantics, structure, and validation, and how to separate content from design using CSS (levels 1, 2, and 3). Online videos and code examples let you follow along and practice with the code.
Some of the other things you’ll learn about include:
• text elements, links, objects, and tables
• using the box model for background images, padding, borders, and margins
• fixed vs. liquid page layout
• choosing between different navigation models
• creating and styling forms
Foundations of Web Design is an indispensable resource to quickly take you from sketching to coding.
A lot of e-books are being published every month and more and more people are reading and e-reading rises as device ownership jumps.
Publishing an ebook online has never been so easy but there is still some work to be done and it takes long time to discover the tips and advices needed to get a proper ebook format and publish it. If you follow the advices described in this book, your book will be published on Amazon.
“Publish Your Book On Amazon” was written so that people with the will to publish their books can do it easily without having to dig into the infinite resources of the internet. You will also find in this book some formatting tips (I used them to publish my 3 books, including this one, on Amazon Kindle Direct Publishing platform) for your document and a case study on how your document should be structured in order for your book to be compatible with all kindle devices and get published.
This is a step-by-step guide on how to Publish Your Book On Amazon Kindle Direct Publishing, the tools we will use are free and are easy to understand. Simply follow the steps described in this book and you will have your book published on Amazon. I hope you will read it and that it will help you get published.
Are you ready to publish your own book? Let’s start publishing! :)
This award-winning, bestselling self-publishing guide has been re-released as a new updated and expanded 2nd edition, with 75,000 words of essays, articles, and how-to guides, as well as contributions from 30 bestselling indie authors including J Carson Black, Bob Mayer, Debora Geary, Mark Edwards, and many more.
"You won't make any money from self-publishing."
The internet has revolutionized every business it has come into contact with, and publishing is no different.
For the first time, these changes are handing power back to the writer. It's up to YOU if you want to profit from them.
Let's Get Digital: How To Self-Publish, And Why You Should (Updated 2nd Edition) covers everything from how the disruptive power of the internet has changed the publishing business forever to the opportunities this has created for writers. It gives you practical, hands-on advice, sharing the very latest best practices on editing, cover design, formatting, and pricing.
It gives you proven marketing strategies that won't eat into your writing time and are actually effective at selling books. It also shares tips on platform building, blogging, and social networking, and explains which approaches are best for selling fiction versus non-fiction, and what writers should really focus on.
This new updated 2nd edition now has more options for those on a tighter budget, teaches you how to get your book into print (and why that helps selling e-books), tells you why you should start a mailing list immediately, and shares the pros and cons of going exclusive with Amazon. And that's just for starters...
Praise for Let's Get Digital:
"Let's Get Digital is a must read for anyone considering self-publishing." -- JA Konrath, bestselling author of Trapped, Origin, and Whiskey Sour.
"Even with my background as an indie writer, I picked up several valuable tips...this is simply the best book about the ebook revolution that I have read." -- Michael Wallace, bestselling author of the Righteous series.
"Credible and comprehensive. I'd recommend it to any writer who is considering self-publishing or anyone interested in the current state of publishing." -- Big Al's Books and Pals - 5 stars.
"It should be THE starting point for anyone considering self-publishing today. This book is a Pixel Pick, and should be considered required reading for any Indie author." -- Pixel of Ink.
*** Table of Contents ***
PART ONE: DIGITAL REVOLUTION
1. Appetite for Disruption
2. Here Be Pirates!
4. What We Talk About When We Talk About Editing
5. Literary Agents
6. The 800lb Gorilla: Amazon
7. Print Is Doomed
8. E-book Dominance Is Inevitable
9. Publishers: The New Travel Agents?
10. The Age of the Algorithm
11. Self-publishing Myths
12. A Great Time to Be a Writer
13. ...Unless You Fall For These Scams
PART TWO: DIGITAL SELF-PUBLISHING
Step 1: Publishing When Ready
Step 2: Cover Design
Step 3: Working With An Editor
Step 4: Formatting & Killer Layouts
Step 5: Pricing To Sell
Step 6: Uploading & Metadata
Step 7: Marketing is Easy
Step 8: Platform Building
Step 9: Developing A Sticky Readership
Step 10: How To Kickstart Your Sales
PART THREE: SUCCESS STORIES
Consuelo Saah Baehr
Steven L. Hawk
N Gemini Sasson
Stacey Wallace Benefiel
J Carson Black
Appendix A: Publishing Checklist
Appendix B: Mailing Lists
Appendix C: Let's Get Physical
Appendix D: Shorter Stories
Appendix E: Reviews
Appendix F: KDP Select
Appendix G: Practicalities
Appendix H: Resources
Publishing | Self-Publishing | Marketing | Book Marketing | Marketing For Authors | Writing | Digital Revolution
"...a refreshing change from the hard-sell type of internet marketing I'd been exposed to previously."
"I would have given this book 10 stars if I could!"
"...a must-have for anyone who aspires to self publish."
Everything for self-publishing. Save time, money, energy and sell ebooks. Packed with information, examples, over 250 links to sites and software to accomplish goals at retailers and your own websites. Simple enough for beginners and relevant to experts who could use extra guidance. Like ten books in one, the only source for everything to succeed.
Subjects: sell ebooks, ebook business, publish ebooks, self-publishing, writers, writers reference, writing, e-publishing, book marketing, kindle, indie authors
Classroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support
of Adobe product experts.
Adobe Flash Professional CC Classroom in a Book contains 10 lessons that cover the basics, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you.
Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For
access, go to www.peachpit.com/redeem and redeem the unique code provided inside this book.
“The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-bystep instructions, and the project files for the students.”
Adobe Certified Instructor
Rocky Mountain Training
The LaTeX Companion has long been the essential resource for anyone using LaTeX to create high-quality printed documents. This completely updated edition brings you all the latest information about LaTeX and the vast range of add-on packages now available--over 200 are covered! Full of new tips and tricks for using LaTeX in both traditional and modern typesetting, this book will also show you how to customize layout features to your own needs--from phrases and paragraphs to headings, lists, and pages.
Inside, you will find:Expert advice on using LaTeX's basic formatting tools to create all types of publications--from memos to encyclopedias In-depth coverage of important extension packages for tabular and technical typesetting, floats and captions, multicolumn layouts--including reference guides and discussions of the underlying typographic and TeXnical concepts Detailed techniques for generating and typesetting contents lists, bibliographies, indexes, etc. Tips and tricks for LaTeX programmers and systems support
New to this edition:Nearly 1,000 fully tested examples that illustrate the text and solve typographical and technical problems--all ready to run! An additional chapter on citations and bibliographies Expanded material on the setup and use of fonts to access a huge collection of glyphs, and to typeset text from a wide range of languages and cultures Major new packages for graphics, "verbatim" listings, floats, and page layout Full coverage of the latest packages for all types ofdocuments--mathematical, multilingual, and many more Detailed help on all error messages, including those troublesome low-level TeX errors Like its predecessor, The LaTeX Companion, Second Edition, is an indispensable reference for anyone wishing to productivelyuse LaTeX. Appendix D talks about the TLC2 TeX CD at the end of the book, something you will have a hard time finding in the eBook. The most important content of the CD included with the print book is the full text of the examples. You can find the examples easily on the Internet, for example at http://www.ctan.org/tex-archive/info/examples/tlc2 as well as in many LaTeX installations.
how to better manage client expectations and development requirements a practical approach for designing in the browser documentation methods that outperform static Photoshop comps a method for visualizing the points where responsive designs change After absorbing the lessons in this book, you’ll leave behind old-school workflows and start working in ways that are uniquely suited to today’s multi-platform web.
Table of Contents
Identifying the Title and Topics
Sources of Information
How to Maintain High Quality
What to Do When Writing E-Books
What You Must Never Do When Writing E-Books
The number of people writing e-books has increased tremendously over the past few decades.Some people manage to write several e-books while others write one or maybe two books only. Even those who’ve published several books still find it quite hard to maintain high quality standards while at the same time achieving their objectives. Have you ever wondered why some people become successful e-book authors while others aren’t successful?
Some people also find it quite easy to get ideas on the title and topics to write about while others find it hard to do so. Even if you know what you want to write about, you might still find it difficult to get sources of information about the topic. If you’re keen on becoming an expert at writing e-books, there are several things you have to know. You must know where you’re going to get information pertaining to that book, how you’ll get that information and how you’ll use the information to write the e-book. All successful e-book authors also have to be capable of handling the logistical challenges involved in writing e-books.
If you’re so much interested in becoming a successful e-book author, you need to start by reading the book “How to Become an Expert at writing e-Books.” This book contains everything you’ll need in order to start writing an e-book about anything. After you’re through with reading this book, you’ll know the kind of topic(s) you should write about.
This book is also equipped with guidelines on how to maintain high quality standards in all your e-books. You’ll also learn about some of the mistakes that you should never make while writing an e-book.
Start your journey to becoming a professional e-book writer by reading the book “How to Become an Expert at writing e-Books.”
This book is a complete guide for anyone who has discovered the exciting new prospect of publishing an Amazon Kindle book âe" but does not know where to start. Using this book as your sole learning device, you will be introduced to the development and history of electronic publishing and the origins of the Kindle, as well as the primary pros and cons between print and digital books.
Authors and publishers with experience in electronic publishing were interviewed for this book to provide you an insider look at the e-publishing platform and process. You will learn how to target your book to the right demographic through social media and publicity outlets, and learn what you can do to promote your book in Amazonâe(tm)s online inventory. Furthermore, you will gain insight on the basics of Web promotion and the pros and cons of hiring an agent and submitting your manuscript to publishing houses.
From following technology updates to abiding by modern copyright laws, and from troubleshooting published content to developing new content ideas, this book covers every aspect of the groundbreaking eBook industry.
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
This study guide uses more than 6 hours of video integrated with text to help you gain real-world skills that will get you started in your career designing and building interactive media using Adobe Animate CC. It lays the foundation for taking the Adobe Certified Associate (ACA) exam in Interactive Media Using Adobe Flash Professional CC (name correct at press time) and helps prepare you for an entry-level position in a competitive job market.
Purchasing this book gives you access to valuable online extras. Follow the instructions in the book’s “Getting Started” section to unlock access to:
When creating the Adobe Certified Associate examination, Adobe conducted research to identify the foundational skills students need to effectively communicate using digital media tools. Based on feedback from educators, design professionals, businesses, and educational institutions around the world, the objectives cover entry-level skill expectations for each topic. The ACA exams have proved to be highly successful around the world.
To create this new product, Peachpit and Adobe Press have joined forces with team of outstanding instructors who have a great track record getting students certified: Rob Schwartz and his colleagues at BrainBuffet.com
Joseph Labrecque is a senior interactive software engineer at the University of Denver where he also teaches classes on Adobe Animate CC (formerly Flash Professional), web animation, graphics production, and mobile application design. Joseph is an Adobe Education Leader (AEL) and an Adobe Community Professional. He received the Adobe Education Impact Award in 2010 and currently serves on the AEL Advisory Board. Joseph produces written and video content for Adobe Press, Peachpit, O’Reilly, Lynda.com, and BrainBuffet.com.
What you need to use this book: Adobe Animate CC (2015 release) software, for either Windows or Mac OS. (Software not included.)
There are over 3 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn't a challenge that can be bested once - it requires continual work. But there are tools and strategies to do much of the heavy lifting for you.
In Let's Get Visible: How To Get Noticed And Sell More Books, you'll discover how to:
Leverage Amazon's famous recommendation engine to take advantage of the various opportunities it provides for exposurePosition your books for discoverability on other sales venuesMinimize the time you spend promoting so you have more time to spend writingPromote in a cost-effective way that actually worksBy using these tips, you will get your book noticed. And getting noticed is the key to growing your sales.
Praise for Let's Get Visible:
"Let's Get Visible is the best tool I have discovered for a writer to push sales and visibility to the next level, and an indispensable addition to the library of any indie writer. If you're an indie writer and you're not buying this book, you simply aren't playing this game to win."--Michael Wallace, bestselling author of The Righteous.
"Gaughran distills complex subject matter and explains it in a way that anybody can easily understand, and takes the guesswork out of promotion at Amazon. He removes the mysticism and gets you as close as anyone outside of Amazon will probably be to understanding how stuff works behind the curtain."--David Wright, bestselling author of Yesterday's Gone.
"If you are a self-publisher looking to improve your ability to get eyeballs on your books, I can't recommend this title highly enough. The book contains many ideas I've used successfully and several I'm now excited to try."--Cidney Swanson, bestselling author of Saving Mars.
"Let's Get Visible offers a precise understanding of Amazon's systems and a real strategy authors can use to improve performance. An invaluable resource."--Jason Letts, bestselling author of Inevitable.
*** TABLE OF CONTENTS ***
The Sales Cliff
PART I: AMAZON ALGORITHMS
1. Amazon Sales Rank
2. Amazon's Recommendation Engine
3. Best Seller Lists
5. Top Rated
6. Hot New Releases
7. Movers & Shakers
8. The Importance of Popularity
9. Search & Also Boughts
10. Battling The Sales Cliff
PART II: FREE PULSING
11. Is Free A Bad Idea?
12. Free Matching
13. KDP Select
14. Planning A Successful Free Run
15. Post-Free Tips
16. The End of Free
PART III: PRICE PULSING
17. The Benefits of Running A Sale
18. With Our Powers Combined
PART IV: ADVERTISING
19. Why Advertise At All?
20. The Major Sites
21. How to Evaluate an Advertising Opportunity
22. Evaluating Your Promo
23. Combining Promos
PART V: LAUNCH STRATEGY
24. Building A Mailing List
25. The Standard Book Launch
26. Spreading The Love
27. Going For Broke
28. Seeding With Freeloaders
PART VI: SELLING OUTSIDE OF AMAZON
30. Strategies for Success
31. Amazon & Exclusivity
32. Keep Writing!
The Advanced Author Toolkit
Publishing | Self-Publishing | Marketing | Book Marketing | Marketing For Authors | Writing
The popularity and convenience of digital photography has led to more pictures being taken, but fewer being turned into beautiful prints, framed, put in photo albums, and shared with others. The majority of users do nothing with their images for two reasons: the results are disappointing and the process of improving and preparing images for print is daunting. Written by popular photographer, columnist, and digital imaging expert Jon Canfield, this book shows you how to easily enhance and prepare your digital images for printing. Step-by-step instructions and tutorials coupled with full-color images and screenshots explain how to use Photoshop CS2 or Elements for color management and correction; editing images for printing, including properly sizing, sharpening, and converting to monochrome; to fix lighting; and more. You'll also learn how to take your printing to the next level by: using different print technologies, papers, and inks; selecting Raster Image Processors; framing and mounting their prints; self-publishing; and effectively working with print services for the best output possible.
• Online Workshops
• Online Adobe Certified Exam (ACE) Resources
• More than 500 of the most essential InDesign CC tasks
Need answers quickly? Adobe InDesign CC on Demand provides those answers in a visual step-by-step format. We will show you exactly what to do through lots of full color illustrations and easy-to-follow instructions.
Inside the Book
• Improved publishing and productivity with Adobe Creative Cloud
• Create layouts for print, web, tablets, and mobile devices
• Browse, organize, and process files using Adobe Bridge or Mini Bridge
• Create, link, and manage content, pages, and books
• Create text and apply style to display artistic text
• Create QR code graphics
• Use track changes to review content
• Create interactive PDFs, EPUB ebooks, and HTML web pages
• Create publications for use with Adobe Digital Publishing Suite
Numbered Steps guide you through each task
Did You Know alerts you to tips and techniques
See Also points you to related information in the book
Tasks are presented on one or two pages
Illustrations with matching steps
Bonus Online Content
Register your book at queondemand.com to gain access to:
• Workshops and related files
• Keyboard shortcuts
Visit the author site: perspection.com
You need to integrate your marketing approach and know how to engage your global audience, which involves online demographic research on social media websites. This will help you develop a general profile of your international readers. You also have to decide which countries you are going to focus on, and make sure that your message is clear and consistent, that you stay on message, and that you drive the conversation with your potential audience and gain their respect. This is key before they will buy your book and follow your literary work.
Additionally, you need to decide for yourself when is the best time to weigh in and blitz the global market. Once you have done so, you need to be persistent, continually uploading rich content to secure new readers living abroad and to retain them as loyal readers, reviewers and advocates of your work. Finally, you need to monitor and track their posting activities and interests, and their buying habits and preferences. This book will tell you how, and will point you in the direction of virtual rights agencies that can help you showcase your work more widely and even sell rights in different formats to the global marketplace.
This compact book explains in detail precisely how to edit a book that is in an epub format. The investment will save you hours and hours of time and frustration trying to figure out how to edit your epub.
One of the first blogging experts, who helped found the weblog community Xanga, Biz Stone will help readers:
--learn the origins of blogging
--discover why blogging is so popular
--explore the etiquette of the blogosphere
--bring traffic to a blog
--make money by blogging
--use a blog to become influential in any industry
--maintain a blog and keep it fresh
With internet heavies like AOL, Microsoft, and Google already providing weblog software, blogging is moving out of indie geek culture and into the mainstream. Who Let the Blogs Out? is a next generation blogging book for anyone who wants to get started or anyone who wants to keep their blog blooming.
We discuss who to seek reviews from and who to avoid, as there are plenty of book trolls on the Internet looking to criticize you if you over-engage in self-promotion or word your approach in an overtly self-centred way. We explain how best to approach those likely to provide positive reviews and endorsements by making it easy for them to review your book and spelling out the benefits to them in doing so, and we debate whether you should endorse your own book.
Often, it helps to set yourself up as an expert book reviewer first to lend credibility both to your writing and your reviews. We explain how to achieve this by joining Goodreads and Shelfari, writing good reviews, hosting or being a guest on a talk radio programme and always responding to critics in a respectful manner. A good review travels fast, but a poor review or a bad response to a negative review travels faster.
Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Edge Animate choose Adobe Edge Animate Classroom in a Book from the Adobe Creative Team. The 7 project-based lessons in this book show readers step-by-step the key techniques for working in Edge Animate and how to create Web-Standards compliant graphics with animation and interactivity using this new HTML5 authoring tool from Adobe.
“The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” — Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training((Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily.
Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
Readers will learn Muse from the ground up and create websites using the latest web standards without writing code. They will learn how to plan projects using site maps and master pages; design pages and add interactivity though buttons, links, and widgets; access 500 Typekit web fonts included with subscription to Muse; and publish a website via Business Catalyst or standard web hosting. The companion disc includes lesson files so readers can work along with the book.
**Breaking News! Register your book at peachpit.com/register to receive a free “What’s new” guide which provides a hands-on tour of the new and improved Muse features in the Second Quarter 2013 (CC) update, including a new Layers panel; parallax scrolling; in-browser editing; and improvements to forms, metadata, and plan mode viewing options. Unlike previous updates, this update will not reference the existing Classroom in a Book lessons but instead should be used in addition to the Classroom in a Book lessons.
“The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” –Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training
Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
There is no better way to:
• Launch a book,
• Get more leads,
• Turbo charge a blog launch,
• START A BUSINESS..
…than to publish a cheat sheet in Amazon!
In the How To Convert PDF to Kindle course I teach you how to make your PDF lead magnets from your website into publishable REAL EBooks,
And EVEN BETTER, with ALL FREE tools and software!
This Cheat Sheet is the hardcore distillation of the course, if you are tech savvy it may be all you need.
When you publish a cheat sheet and make it permanently free on Amazon, TWENTY LEADS PER DAY IS AVERAGE!
In the cheatsheet is also a special limited time only FREE deal on the complete video course – check it out!
Come join wwwZbooks.co and get everything you need to finish your books.
We ONLY use FREE tools and software, so you are INSTANTLY PROFITABLE on launch day, Win-Win!
Some of the goodies you get when you join Zbooks:
• Pre-formatted ready-to-use templates, just add your text, delete mine - DONE! The same templates used by BESTSELLING authors!
• Cool tools like the Title Creator that Sells YOU more books.
• A FREE Video course that walks you through the Calibre formatting process
• A FREE Video course that shows you how to make your own graphic covers
• And more!
SCROLL UP AND GRAB A COPY TODAY!
• Do you want to publish many books quickly?
• Do you want to take control of your writing process?
Meet Evernote - the popular note taking app available on all of your devices, and its brilliant set of features that can power your self publishing business.
This short book on Self Publishing with Evernote shows you:
• Why Evernote is a great tool on which to build your self publishing business
• How to use Evernote for Planning your next book(s)
• How to use Evernote for Writing your book
• How to use Evernote for Marketing your books
• How to use Evernote for Managing one or more book projects
• 10 easy tips to get started with Evernote for self publishing
Specifically, you will learn:
• Why Scrivener is great for authors, but Evernote is better for self publishers
• How to efficiently conduct your research using Evernote's powerful wiki-feature
• How to collaborate with anyone on just a part, or all your book
• How to harness reminders and checklists in Evernote to keep your book projects on schedule
• How you can confidently save everything to Evernote but still keep it organized!
• How to quickly create a PDF draft at any point from your book written in Evernote
• How to use Evernote's unique features on iOS and Android to quickly evaluate several book ideas and review drafts
• How to export your work to Microsoft Word or Apple Pages to finish up for publication to common ebook formats
• How to run Google Keyword Planner tool on your Evernote drafts to discover SEO-friendly keywords
Get This Book NOW, and Transform Your Publishing Business with Evernote!
You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.Create compelling sites with SEO that can stand the test of timeOptimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the worldConduct keyword research to find the best terms to reach your audience--and the related terms they'll respond toLearn what makes search engines tick by utilizing custom scriptsAnalyze your site to see how it measures up to the competition
The acceleration of change and innovation in the publishing industry today is dizzying, and the pace can be overwhelming. At O’Reilly’s TOC New York Conference in February 2012, practitioners and executives from the publishing and tech industries joined together to navigate the ongoing transformation. With this video compilation, you’ll get a seat in the front row of every session at this groundbreaking conference.
Watch stirring keynotes from luminaries such as LeVar Burton (RRKidz), Tim Carmody (Wired), and Judith Curr (Atria Books). Then take in practical and inspiring sessions in three tracks: Manage, Make, and Market. Download these videos or view them through our HD player, and learn about the innovations rocking every aspect of the art, craft, and business of publishing in the 21st century.
Here are just a few of the sessions you’ll receive in this video package:
Manage:Hippo in Ballet Shoes, Or Greyhound on the Track? Applying Agile Methodologies to Traditional Publishing—Kristen McLean (Bookigee)You’ve Decided The Cloud Is Right For Your Organization. Now the Hard Part—Jonathan Reichental (City of Palo Alto, California)Minimum Viable (Publishing) Product—Todd Sattersten (BizBookLab)Case Study: Experimenting with Print-to-Digital Publishing Models—Ana Vela (National Geographic Learning)
Make:InDesign to EPUB: The Basics and Beyond—Anne-Marie Concepcion (Seneca Design & Training, Inc.)Using WordPress for Digital Workflows and More—Kirk Biglione (Oxford Media Works), Hugh McGuire (PressBooks / LibriVox / Iambik )Margin Walking: How Annotation Technology Reinvents and Renews the Book—Joe Wikert (O'Reilly Media, Inc.), Seth Kaufman (Copia Interactive)
Market:Keplers2020: Building the Community Bookstore of the 21st Century—Thad McIlroy (TheFutureofPublishing.com), Praveen Madan (Keplers2020, Booksmith)Creating A Strong Youth Media Brand—Frederik Wiedemann (ReD Associates), Kasper Tostesen (Danish Broadcasting Corporation)Consumer Attitudes toward E-Book Reading—Len Vlahos (Book Industry Study Group), Kelly Gallagher (RR Bowker)
Emerging Technologies in Wireless Ad-hoc Networks: Applications and Future Development provides the rationale, state-of-the-art studies and practical applications, proof-of-concepts, experimental studies, and future development on the use of emerging technologies in wireless ad-hoc networks. In addition, this work explores emerging wireless ad hoc technologies based on communication coverage areas: body sensor networks, personal area networks, local area networks, and metropolitan area networks and their applications in critical sectors, for example, agriculture, environment, public health and public transportation.
In this issue we profile John Lee Dumas—a military veteran, author and entrepreneur who is expediting the transformation of the book publishing & expert industry.
With zero training as a book publisher and less than a few years delivering expert advice on his EOFire podcast, Dumas has done the unthinkable. He has leveraged his military training to mobilize a team of illustrators, book marketers and related professionals to design, implement and deploy a Kickstarter crowd funding campaign that raised $453,803 in just 45 days, breaking established self-publishing records.
John has clearly demonstrated his ability to set and meet goals; but, more importantly he has provided the best evidence that crowd funding is disrupting the book publishing and expert industry.
We encourage you to read "Crowd Funding is Revolutionizing Book Publishing & The Expert Industry” to learn the secrets John Lee Dumas used to presell $453,803 worth of books—and apply his proven formula to create your own crowd funding success story.
SUBMIT YOUR OWN SUCCESS STORY:
If you have created a similar success story or planning an innovative crowd funding campaign—we want to learn more. Please read the free ebook for submission guidelines.
There are a number of ways to promote your website, track your visitors and sell your book, including making it as easy as possible for readers to find your site by key word optimisation, and linking social media websites and blogs. You can even secure reciprocal links, which will get you higher ranking on search engines, and you monitor your visitor traffic logs so you know what content is resonating most with your readers.
We also guide you through the many blog publishing platforms and help your choose the right one, and outline the general do's and don'ts of blogging. Finally, we discuss the book blogging tour: how to contact other bloggers, how to organize your posts, make them compelling and content-rich, and how to follow up with your blog hosts and other bloggers to convert them into social media 'followers' and fans.
Flash 8: Projects for Learning Animation and Interactivity teaches Flash design rather than simply Flash itself. With a standalone series of walkthroughs and tutorials for Flash beginners coming from a graphics field, this book teaches Flash in the context of real-world projects. Rather than learn a Flash tool for the sake of it, you learn which areas of Flash are important, and which are less used, simply by seeing how typical content is actually created. And rather than a text-heavy approach, this graphically rich book leads you through hands-on examples by illustration.
Each project in the book starts with goals and broad sketches before moving to design and scripting. This helps you understand design intent-the why of the process-rather than just learning the interfaces and the how of it all. Along the way, you'll create Flash content that includes traditional animation techniques (as seen in full-length animated features), and ActionScript-based interactive animation, such as custom web site interface designs. You also learn how to combine both traditional animation techniques and ActionScript to create feature-rich Flash assets from the ground up.
Co-authored by educational developers with years of experience creating compelling content, interfaces, and applications, Flash 8: Projects for Learning Animation and Interactivity offers a content-driven approach that is also inspiration-driven. You learn because you're accomplishing something tangible, not because you think you need to know how a tool works.
If you want to understand how various features of Flash come together to create a final end design, this book provides you with both the insight and the know-how.
Classroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
Adobe Flash Professional CC Classroom in a Book contains 10 lessons that cover the basics, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you.
In addition to learning the key elements of the Flash Professional interface, this completely revised CC (2014 release) edition covers new features, including the Variable Width stroke tool, the new Motion Editor panel, and improved export to Web Standards formats like HTML5 and SVG.
Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, goto www.peachpit.com/redeem and redeem the unique code provided inside this book.
“The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.”
Adobe Certified Instructor
Rocky Mountain Training
My book, however, is just for those who want an exact step by step guide to the Nuclear Method. In it you'll discover how to get your book into the Premium Catalog and save time doing it in OpenOffice.
Muse is a new tool from Adobe that allows you to create professional HTML Web sites using familiar tools like those found in Adobe InDesign. With Muse, no longer will you need to hand off your design to a developer to code a site for you. Simply design your site as easily as you would create a print layout, and you can produce user-friendly, interactive sites that you and your clients will love.
But Muse isn't just for graphic designers--it's for anyone who wants to build and publish Web sites to the latest Web standards without writing code.
In this ebook, you will learn how to plan, create, and publish your site using Muse:
Develop Master pages to manage content, and utilize site-wide tools that enable you to define and automatically apply layout basics such as margins, text alignment, and page width Design freely and effectively by using familiar Adobe tools such as smart guides and columns, pinning content to a point in a browser so that it always appears in the same location, and adding backgrounds with whatever fills you choose Add rich interactivity to your Web site with Muse's built-in tools, or by embedding HTML elements like Google Maps Preview your design in Muse, or in a browser, to check how the site is shaping up
Written by people involved in the development of this specification, EPUB 3 Best Practices includes chapters that cover unique aspects of the EPUB publishing process, such as technology, content creation, and distribution.Get a comprehensive survey of accessible production featuresLearn new global language-support features, including right-to-left page progressionsEmbed content with EPUB 3’s new multimedia elementsMake your content dynamic through scripting and interactive elementsWork with publication and distribution metadataCreate synchronized text and audio playback in reading systemsLearn techniques for fixed and adaptive layouts
If you work in information technology, intellectual property is central to your job -- but dealing with the complexities of the legal system can be mind-boggling. This book is for anyone who wants to understand how the legal system deals with intellectual property rights for code and other content. You'll get a clear look at intellectual property issues from a developer's point of view, including practical advice about situations you're likely to encounter.
Written by an intellectual property attorney who is also a programmer, Intellectual Property and Open Source helps you understand patents, copyrights, trademarks, trade secrets, and licenses, with special focus on the issues surrounding open source development and the GPL. This book answers questions such as:
How do open source and intellectual property work together?What are the most important intellectual property-related issues when starting a business or open source project?How should you handle copyright, licensing and other issues when accepting a patch from another developer?How can you pursue your own ideas while working for someone else?What parts of a patent should be reviewed to see if it applies to your work?When is your idea a trade secret?How can you reverse engineer a product without getting into trouble?What should you think about when choosing an open source license for your project?
Most legal sources are too scattered, too arcane, and too hard to read. Intellectual Property and Open Source is a friendly, easy-to-follow overview of the law that programmers, system administrators, graphic designers, and many others will find essential.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Animate choose Adobe Animate CC Classroom in a Book (2017 release) from Adobe Press. The 10 project-based lessons in this book show users step-by-step the key techniques for working in Animate. Adobe Animate CC provides more expressive tools, powerful controls for animation, and robust support for playback across a wide variety of platforms. Learn how to use and create vector-based brushes for painterly effects. Gain more advanced control over complex animations with the new Camera tool, and learn to focus the action on different parts of the Stage. Support for SVG, WebGL, HTML5 animation and video, and seamless collaboration with other designers and with other Adobe applications through Creative Cloud libraries make Adobe Animate the ideal development environment for creative animation and multimedia.
The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes. As always with the Classroom in a Book, Instructor Notes are available for teachers to download.
Inside, you will find:Complete coverage of LaTeX fundamentals, including how to input text, symbols, and mathematics; how to produce lists and tables; how to include graphics and color; and how to organize and customize documents Discussion of more advanced concepts such as bibliographical databases and BIBTeX, math extensions with AMS-LaTeX, drawing, slides, and letters Helpful appendices on installation, error messages, creating packages, using LaTeX with HTML and XML, and fonts An extensive alphabetized listing of commands and their uses
New to this edition:More emphasis on LaTeX as a markup language that separates content and form--consistent with the essence of XML Detailed discussions of contributed packages alongside relevant standard topics In-depth information on PDF output, including extensive coverage of how to use the hyperref package to create links, bookmarks, and active buttons
As did the three best-selling editions that preceded it, Guide to LaTeX, Fourth Edition, will prove indispensable to anyone wishing to gain the benefits of LaTeX.
The accompanying CD-ROM is part of the TeX Live set distributed by TeX Users Groups, containing a full LaTeX installation for Windows, MacOSX, and Linux, as well as many extensions, including those discussed in the book.
In this chapter, you will learn about the following:
Designing for Devices
Why do some documents look better, more readable, more professional than others? Because some people know the small (and not so small) but important rules to follow when laying out a document. This guide covers all of the rules about dealing with text, images, colors, and files, so your documents will always look slick, inviting, and well put together.
You'll learn how to treat your fonts right, how to set up styles for paragraphs and characters, how to flow text around images, how to manage all the tricky aspects of photographs, colors, and objects, and how to work with your print shop.
This practical, approachable guide by experienced page-layout expert Sandee Cohen will help you master the art of creating supremely readable documents.
Table of Contents:
What Are Best Practices?
Setting Up Your Document
Best Practices for Typography
Using Automation Features
Text Rules: Don’t Put Two or More…
Giving Text the Old Runaround
Working with Styles
Rules About Rules
The ABCs of Fonts
The Wonderful World of Colors
Working with Layers
Put Your Document on a Diet
Sitting Down at the Tables
A Final Grab Bag
However, this success has caused the promotional platform to become more selective in which books they choose to give ad space: rejection rates of 80% are common across many genres. Additionally, BookBub continues to raise the price for the much coveted ad space in their email promotion, so planning for a satisfactory return on investment is critical.
As part of the Best Practice Guides for Authors from BB eBooks, the Maximizing Your BookBub Promotion will help you:
• Ensure you meet all BookBub’s submission requirements for your book so you have the best chance of getting ad space to BookBub’s subscribers
• Choose which genre to select for your book to make your promotion effective without breaking your budget
• Gain a better understanding of your best marketing strategy, including numerous case studies of successful and unsuccessful BookBub promotions
• Take advantage of the critical period after your BookBub ad to maximize promotion of your entire catalog
Pick up a copy of Maximizing Your BookBub Promotion today so you can most effectively utilize this marketing tool to propel your books to outstanding success and great sales.
Customized transformation style sheets are provided for creating HTML, PDF and EPUB 3 output. Converting DocBook to and from other document formats is also covered, including conversion to Microsoft Word Open XML Document.
This highly acclaimed collection of Richard Lanham's witty, provocative, and engaging essays surveys the effects of electronic text on the arts and letters. Lanham explores how electronic text fulfills the expressive agenda of twentieth-century visual art and music, revolutionizes the curriculum, democratizes the instruments of art, and poses anew the cultural accountability of humanism itself.
Persuading us with uncommon grace and power that the move from book to screen gives cause for optimism, not despair, Lanham proclaims that "electronic expression has come not to destroy the Western arts but to fulfill them."
The Electronic Word is also available as a Chicago Expanded Book for your Macintosh®. This hypertext edition allows readers to move freely through the text, marking "pages," annotating passages, searching words and phrases, and immediately accessing annotations, which have been enhanced for this edition. In a special prefatory essay, Lanham introduces the features of this electronic edition and gives a vividly applied critique of this dynamic new edition.
PDF Hacks unveils the true promise of Portable Document Format, going way beyond the usual PDF as paged output mechanism. PDF expert Sid Steward draws from his years of analyzing, extending, authoring, and embellishing PDF documents to present 100 clever hacks--tools, tips, quick-and-dirty or not-so-obvious solutions to common problems.
PDF Hacks will show you how to create PDF documents that are far more powerful than simple representations of paper pages. The hacks in the book cover the full range of PDF functionality, from the simple to the more complex, including generating, manipulating, annotating, and consuming PDF information. You'll learn how to manage content in PDF, navigate it, and reuse it as necessary. Far more than another guide to Adobe Acrobat, the book covers a variety of readily available tools for generating, deploying, and editing PDF.
The little-known tips and tricks in this book are ideal for anyone who works with PDF on a regular basis, including web developers, pre-press users, forms creators, and those who generate PDF for distribution. Whether you want to fine-tune and debug your existing PDF documents or explore the full potential the format offers, PDF Hacks will turn you into a PDF power user.
It serves beginners and intermediate web builders alike with a complete foundation needed to create successful illustrative and navigational imagery for web and mobile. Coverage includes:
lessons on typography, icons, color, and images the latest information on HTML5, CSS3, and other modern technologies in-depth exploration of image formats: GIF, PNG, JPEG, and SVG ways to employ adaptive strategies for responsive web design
If you’re a self-published author looking to maximize income opportunities for your books, and looking for ways to separate yourself from the cut-throat ebook competition, converting your books to audiobooks is an obvious next step. Audiobooks are on a fast-track growth path, piggybacking on the rise of smartphones. Most major publishers are now producing audio versions of their top selling books.
You can do the same. At one time it cost thousands of dollars to produce an audiobook, but today you can purchase all the audio equipment you need for less than a $100, and narrate your own book for free. Or you can explore the possibilities of hiring a professional narrator with no upfront fee, and splitting the royalties on a 50/50 basis.
This book gets straight to the point, explaining exactly what you need to do, and what your options are in creating an audiobook, without including all the usual get-rich-quick fluff.
Why right now is the best time to get into the audiobook market.
How to publish your audiobook on the Audiobook Creation Exchange.
How narrators are paid and the factors that determine audiobook success.
How audiobooks are sold on the major audiobook sites like Audible and iTunes.
How to set up your own home audiobook recording studio.
How to use the free software program, Audacity, to produce audiobooks.
How to prepare your manuscript for recording.
And much more!
Using the experiences of philologists, text critics, text encoders, scientific editors, and media analysts, Digital Critical Editions ranges from philology in ancient Alexandria to the vision of user-supported online critical editing, from peer-directed texts distributed to a few to community-edited products shaped by the many. The authors discuss the production and accessibility of documents, the emergence of tools used in scholarly work, new editing regimes, and how the readers' expectations evolve as they navigate digital texts. The goal: exploring questions such as, What kind of text is produced? Why is it produced in this particular way?
Digital Critical Editions provides digital editors, researchers, readers, and technological actors with insights for addressing disruptions that arise from the clash of traditional and digital cultures, while also offering a practical roadmap for processing traditional texts and collections with today's state-of-the-art editing and research techniques thus addressing readers' new emerging reading habits.