Learn why Lotto is not going to fulfil your money dreams.
Find out why you are the one to create your financial plan.
Discover how to protect your wealth.
Learn why leveraging makes one wealth vehicle a better option.
Why paying down your home loan first, before investing, may not be the right thing to do.
Read the simple rules of investing success... to create wealth for yourself instead of for others.
Australian super-saver Jennifer Lancaster explains the principles of saving and investing, using her common sense style. She urges you to create your own financial plan. It's in your hands, not that of a financial planner, property spruiker, or broker.
If you want to build a better future, you must believe in secrets.
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.
Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:
· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
· A small, profitable business can be worth much more than a large business surviving on its top line.
· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.
With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else's). Major benefits include:
Low capital investment and overhead costs Reduced need for expensive infrastructure Easy access to markets
Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces.
Curtis Stone is the owner/operator of Green City Acres, a commercial urban farm growing vegetables for farmers markets, restaurants, and retail outlets. During his slower months, Curtis works as a public speaker, teacher, and consultant, sharing his story to inspire a new generation of farmers.
The Market Gardener is a compendium of la Grelinette’s proven horticultural techniques and innovative growing methods. This complete guide is packed with practical information on:Setting-up a micro-farm by designing biologically intensive cropping systems, all with negligible capital outlay Farming without a tractor and minimizing fossil fuel inputs through the use of the best hand tools, appropriate machinery, and minimum tillage practices Growing mixed vegetables systematically with attention to weed and pest management, crop yields, harvest periods, and pricing approaches
Inspired by the French intensive tradition of maraichage and by iconic American vegetable grower Eliot Coleman, author and farmer Jean-Martin shows by example how to start a market garden and make it both very productive and profitable. Making a living wage farming without big capital outlay or acreages may be closer than you think.
Jean-Martin Fortier is a passionate advocate of strong local food systems and founder of Les Jardins de la Grelinette, an internationally recognized model for successful biointensive micro-farming.
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.
"This riveting book can awaken humanity. It reveals the simplepower of four phrases to transform your life. It's all based inlove by an author spreading love. You should get ten copies ofit----one for you and nine to give away. It's that good."
---- Debbie Ford, New York Times bestselling author of The DarkSide of the Light Chasers
"I love this book! I feel it will be the definitivepersonal-change/self-help book for at least a generation and viewedas a watershed event by historians. There is real potential forthis book to start a movement that will end war, poverty, and theenvironmental devastation of our beloved planet."
---- Marc Gitterle, MD, www.CardioSecret.com
"This book is like a stick of dynamite, and the moment you startreading, the fuse is lit.
It blows away all the complex and confusing success paradigms ofthe past and reveals a refreshing and clear path to transform yourlife with just one simple step. As you explore Zero Limits withVitale, be prepared for a journey that is both challenging andinspiring beyond anything you've imagined."
---- Craig Perrine, www.MaverickMarketer.com
"There are more than 6 billion different manifestations of humanexistence on the planet?and only one of us here. In Zero Limits,Vitale has captured the truth that all great spiritual, scientific,and psychological principles teach at the most fundamental level.Boil it all down to the basics and the keys are quite simple----the answer to all life's challenges is profound love and gratitude.Read this book; it's a reminder of the truth and ability youalready possess."
---- James Arthur Ray, philosopher and bestselling author ofPractical Spirituality and The Science of Success
"Wow! This is the best and most important book Vitale has everwritten!"
---- Cindy Cashman, www.FirstSpaceWedding.com
"I couldn't put it down. This book elegantly sketches what I'velearned and learned about in twenty-one years of personal study,and then it takes it to the next level. If you're looking for truepeace along with 'the good stuff,' then this book is foryou."
---- David Garfinkel, author of Advertising Headlines That Make YouRich
"Zero Limits is Vitale's adventure into the most mind-alteringreading experience of your life."
---- Joseph Sugarman, President, BluBlocker Sunglasses, Inc.
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Through stories of young entrepreneurs who have started businesses, this book illustrates how to turn hobbies, skills, and interests into profit-making ventures. Mariotti describes the characteristics of the successful entrepreneur and covers the nuts and bolts of getting a business up, running and successful.
Start Your Own Corporation educates you on an action plan to protect your life’s gains. Corporate attorney and best selling author Garrett Sutton clearly explains the all too common risks of failing to protect yourself and the strategies for limiting your liability going forward. The information is timely, accessible and applicable to every citizen in every situation.
Garrett Sutton has spent the last thirty years protecting clients’ assets and implementing corporate structures to limit liability. This significant experience shines through in a very readable book on the why to’s and how to’s for achieving asset protection. Start Your Own Corporation teaches how to select between corporations and LLCs and how to use Nevada and Wyoming entities to your maximum advantage. This non-technical and easy to understand book also educates on the importance of following corporate formalities, using business tax deductions and building business credit.
Rich Dad Poor Dad author Robert Kiyosaki says, “Start Your Own Corporation is a must read for anyone with any assets to protect.”
Business analysis refers to the set of tasks and activities thathelp companies determine their objectives for meeting certainopportunities or addressing challenges and then help them definesolutions to meet those objectives. Those engaged in businessanalysis are charged with identifying the activities that enablethe company to define the business problem or opportunity, definewhat the solutions looks like, and define how it should behave inthe end. As a BA, you lay out the plans for the processahead.
Business Analysis For Dummies is the go to reference onhow to make the complex topic of business analysis easy tounderstand. Whether you are new or have experience with businessanalysis, this book gives you the tools, techniques, tips andtricks to set your project’s expectations and on the path tosuccess.Offers guidance on how to make an impact in your organizationby performing business analysisShows you the tools and techniques to be an effective businessanalysis professionalProvides a number of examples on how to perform businessanalysis regardless of your role
If you're interested in learning about the tools and techniquesused by successful business analysis professionals, BusinessAnalysis For Dummies has you covered.
How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and why "ownership isn't the important thing, it's the only thing."
Learn the philosophies that million dollar earners in network marketing use to earn the lifestyle that you dream about today. These 3 philosophies have been used by tens of thousands of high income earners to build an army of motivated people in their downline.
Imagine what you can do with Jim Rohn’s top 3 success principles of network marketing in your recruiting efforts and in motivating people to achieve their dreams. Put the power of ideas to work in your business today.
This book reveals a radical new mind-set that will free contractors from the tyranny of an unprofitable, unproductive routine. With specific tips on topics as crucial as planning, money and personnel management, The E-Myth Contractor teaches readers how to:
Implement the ingenious turnkey system of management—a means of creating a business prototype that reflects the business owner's unique set of talents and replicating and distributing them among employees and customers.
Recognise and manage the four forms of money—income, profit, flow and equity.
Harness the power of change to expand the company.
The book also provides help on a larger level, leading readers towards becoming business visionaries by relinquishing tactical work and embracing strategic work, by letting go to gain control. Once put into action, Gerber's revolutionary ideas promise not only to help contractors build successful businesses, but successful lives as well.
Now in an expanded paperback second edition that includes anAttractor Factor IQ test, exercises for putting lessons intopractice, new stories, and more, Dr. Joe Vitale presents his evenmore powerful and effective five-step plan for attracting wealth,happiness, and success to your life.
"Whatever you want to attract to your life, Joe Vitale has thesecret to make it happen. I highly recommend you get this book andget started today."
-Morris Goodman, author of The Miracle Man
"I got enough by the end of chapter one to create a major energyshift in my life! Joe's easy, direct, and knowledgeablepresentation allowed me to embrace important principleseffortlessly."
-Dee Wallace, actress and star of E.T.: The Extra-Terrestrial
"Joe Vitale not only appeared in The Secret, he is one of the fewwho knows and lives attraction! Contained in the five steps thatJoe maps out in The Attractor Factor are the keys to endlessabundance. This book instructs on how to take control of yourbeliefs and focus, ultimately attracting the life of your dreams.If you just do what Joe tells you, you will create an abundance farbeyond what you can currently imagine. The Attractor Factor is thesecret that The Secret doesn't tell you."
-David Schirmer, wealth coach and star of The Secret
"Just when you think you understand how the world works, Joe Vitalecomes along and takes you to a whole new place. He's engaging,entertaining, enlightening, and, oh boy, does he ever stretch yourthinking."
-Ian Percy, registered psychiatrist and member of the U.S. andCanadian public speakers halls of fame
"This book has the potential to change humanity."
-Dr. Rick Barrett, author of Healed by Morning
Want to start the small business of your dreams? Want to breathenew life into the one you already have? Small Business ForDummies provides authoritative guidance on every aspect ofstarting and growing your business, from financing and budgeting tomarketing, management and beyond.
This completely practical, no-nonsense guide gives you expertadvice on everything from generating ideas and locating start-upmoney to hiring the right people, balancing the books, and planningfor growth. You'll get plenty of help in ramping up your managementskills, developing a marketing strategy, keeping your customersloyal, and much more. You'll also find out to use the latesttechnology to improve your business's performance at everylevel.How start-up and established small businesses can use the SmallBusiness Jobs Act to their advantageEnhanced and expanded coverage on using technology in yoursmall businessHiring employees using online resources including LinkedIn,Facebook, and other social media sitesNew coverage of the recent health care bill, health savingsaccounts, and their implications for small businessUpdated coverage of the best places to get small businessloansWhat it takes to achieve and maintain success in anever-changing economic landscape
You have the energy, drive, passion, and smarts to make yoursmall business a huge success. Small Business For Dummiesprovides the rest.
Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.
From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you’re able to determine whether you’re a Visionary or an Integrator.
Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company’s ultimate goals—likewise, with no Visionary, an Integrator can’t rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it’s like rocket fuel—they have the power to reach new heights for virtually any company or organization.
Whether it’s a manager who keeps moving the goal posts, anuncooperative colleague, negative friend, or critical familymember, some people are just plain hard to get along with.
Often, your immediate response is to shrink or sulk, becomedefensive or attack. But there are smarter moves to make whendealing with difficult people. This book explains how to cope witha range of situations with difficult people and to focus on whatyou can change.
This book will help you to:Understand what makes difficult people tick and how best tohandle themLearn ways to confidently stand up to others and resist theurge to attack backDevelop strategies to calmly navigate emotionally-chargedsituationsDeal with all kinds of difficult people – hostile,manipulative and the impossibleKnow when to choose your battles, and when to walk away
Why let someone else’s bad attitude ruin your day? Howto Deal With Difficult People arms you with all the tools andtactics you need to handle all kinds of people – to make yourlife less stressful and a great deal easier.
Don’t get stuck on a career path you have no passion for.Don’t waste your intelligence on something that doesn’treally mean anything more to you than a paycheck. Let Isaiah Hankelhelp you define a focus so powerful that everything in your lifewill be pulled towards it.
Create your purpose and change your life. Be focused. Befulfilled. Be successful.
Black Hole Focus has been endorsed by top names inbusiness, entrepreneurship, and academia, including 4 times NewYork Times bestseller AJ Jacobs and Harvard Medical School PostdocDirector Dr. Jim Gould.
The book is broken up into 3 different sections; the firstsection shows you why you need a purpose in life, the secondsection shows you how to find your new purpose, and the thirdsection shows you how to achieve your goals when facingadversity.
In this book, you will learn:How to understand what you really want in life and how to getitWhy people with a powerful purpose live to 100How to rapidly improve focus and change your life using thesecret techniques of an international memory championHow people like Jim Carrey, Oprah Winfrey, and J.K. Rowlingtransformed pain into purposeHow to start a business by avoiding willpower depletion and thelife hack lie
Black Hole Focus includes exclusive case studies frommedical practitioners, research scientists, lawyers, corporateexecutives and small business owners who have used the techniquesdescribed in this book to achieve massive success in their ownlives.
About the Author:
Dr. Hankel is an internationally recognized expert in thebiotechnology industry and prolific public speaker. He's given over250 seminars in 22 different countries while working with many ofthe world's most respected companies and institutions, includingHarvard University, Oxford University, Roche Pharmaceuticals, EliLilly & Company, Baxter International and Pfizer. Dr. Hankeluses the science of purpose and the principles of entrepreneurshipto help people achieve their biggest goals.
All too often business owners and real estate investors are asking this question. They have formed their protective entity – be it a corporation, LLC or LP – and don’t know what to do next.
“Run Your Own Corporation” provides the solution to this very common dilemma. Breaking down the requirements chronologically (ie the first day, first quarter, first year) the book sets forth all the tax and corporate and legal matters new business owners must comply with. Written by Rich Dad’s Advisor Garrett Sutton, Esq., who also authored the companion edition “Start Your Own Corporation”, the book clearly identifies what must be done to properly maintain and operate your corporation entity.
From the first day, when employer identification numbers must be obtained in order to open up a bank account, to the fifth year when trademark renewals must be filed, and all the requirements in between, “Run Your Own Corporation” is a unique resource that all business owners and investors must have.
Rich Dad/Poor Dad author Robert Kiyosaki states, “Run Your Own Corporation is the missing link for most entrepreneurs. They’ve set up their entity, but don’t know the next steps. Garrett Sutton’s book provides valuable information needed at the crucial start up phase of operations. It is highly recommended reading.”
When “Start Your Own Corporation” is combined with “Run Your Own Corporation” readers have a two book set that offers the complete corporate picture.
Soup offers an inspirational business fable that explainsthe "recipe" you can use to create a winning culture and boostemployee morale and engagement. The story follows Nancy, the newlyanointed CEO of America's Favorite Soup Company. She has beenbrought in to reinvigorate the brand and bring success back to acompany that has lost its flavor and profit and has fallen on hardtimes. Fatefully, while eating lunch at a local soup shop, Nancydiscovers the key ingredients to unite, engage, and inspire herteam and create a culture of greatness.From the bestselling author of The Energy Bus, The NoComplaining Rule, and Training CampFind out how culture drives behavior, behavior drives habits,and habits deliver resultsCreate relationships that are the foundation upon whichsuccessful careers and winning teams are builtFeatures quick takeaways you can use to invest in your people,build trust, create unity, and enhance engagement
A turnaround tale like few others, Soup will inspire youto work in your own company to unleash the passion that deliverssuperior results.
Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.
In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own.
CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. ?Seth Godin, author of Purple Cow
For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. ?Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big
Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing?concise, clear, practical, and packed with great ideas to boost your bottom line. ?Bob Bly, author of The White Paper Handbook
With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. ?Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. ?John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. ?Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.
After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
Sun Tzu's ideas on survival and success have been read acrossthe world for centuries. Today they can still be applied tobusiness, politics and life. The Art of War demonstrates howto win without conflict. It shows that with enough intelligence andplanning, it is possible to conquer with a minimum of force andlittle destruction.
This luxury hardback edition includes an introduction by TomButler-Bowdon that draws out lessons for managers and businessleaders, and highlights the power of Sun Tzu's thinking in everydaylife.
With zero experience and no capital, Miki Agrawal opened WILD, a farm-to-table pizzeria in New York City and Las Vegas, partnered up in a children's multimedia company called Super Sprowtz, and launched a patented high-tech underwear business called THINX.
Miki has seen significant growth in her businesses. She pulls back the curtain of how you can live out loud, honor your hunches, and leave nothing on the table.
Whether you’re a student with big aspirations or an experienced professional looking for new opportunities, Do Cool Sh*t will open your eyes, make you laugh, and give you the confidence to quit your day job, start your own business, and live happily ever after.
Do Cool Sh*t features a foreword by Tony Hsieh, the founder of Zappos.
Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more.Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization Gives you trusted information on Internet security Covers niche and advanced e-commerce topics
If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.
conduct a patent search the right way evaluate your idea’s commercial potential file a provisional patent application to get “patent pending” status prepare a patent application focus on your patent application’s claims respond to patent examiners get your drawings done right protect your rights in foreign countries deal with infringers, and market and license your invention.
Thoroughly updated to reflect the latest changes in intellectual property law, this edition provides the latest U.S. Patent and Trademark Office rules and forms. The 18th edition covers the latest implications of the first-to-file rules created by the America Invents Act.
Improving your people skills and becoming a people-person is asurefire route to success, happiness, and confidence. Weíveall looked enviously across the room at that person who seems toeffortlessly interact with everyone – humorous, confident andwell liked. That person is confident with people they donítknow, they have no fear of rejection, they can handle difficultsituations with apparent ease. Well now you can too. How to Talkto Absolutely Anyone will show you exactly how to developbetter communication for better results. With Mark Rhodes soundadvice you will be able to build rapport with absolutelyanyone.
Learn how to:
• Overcome fear of rejection
• Be confident with people you donít know
• Deal with difficult situations
• Get better outcomes from disputes
• Communicate better to win you more business and moresales
• Be more effective at networking at both business andsocial
Owning and running a small business can be complicated. On top of developing, marketing and selling your product or service, you’ve got to be prepared to handle the money that’s coming in, pay your employees, track expenditures, consider your stock options, and much more.
Accounting for Small Business Owners covers the entire process of establishing solid accounting for your business and common financial scenarios, and will show you how to:
• Set up and run your business
• Manage and sell your product or service
• Perform a month-end balancing of accounts
Packed with definitions of basic accounting terms, sample accounting statements, and a wealth of tips and tricks to simplify the accounting process, Accounting for Small Business Owners has everything you need to get the job done!
million dollars a year in my business and paid off $30,000 in debt!
~ Sarah Thomas, Basehor, KS
When Dana Wilde began her direct-sales business, she realized that education for entrepreneurs typically consisted of endless how-to explanations: how to market, how to pick up the phone, how to manage your time, how to increase bookings or sales. There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master.
In an effort to teach her team members a better and easier way, Dana Wilde created Train Your Brain, a tested and proven system combining elements of both mindset and action or as Dana likes to call it, Intentional Action.
What Dana discovered by using Train Your Brain is that mindset can be taught and that learning simple mindset strategies not only allows you to understand how the brain works but also shows you how easy it is to change your thinking and, as a result, change your outcomes.
In Train Your Brain, Dana breaks down the Cycle of Perpetual Samenessthe number one reason why most people only experience incremental change in their lives. More importantly, she also provides the much-needed blueprint to help you get off this counterproductive cycle quickly.
Train Your Brain, with its twenty easy-to-implement Mindware Experiments, gives you all the necessary tools needed to get off and stay off the Cycle of Perpetual Sameness, so you can transform your life and grow your business in record time!
The Millionaire Master Plan is a unique and fresh approach as to how individuals can not only get a sense of where they stand on the spectrum of personal wealth, but more importantly, how they can learn to ascend from their present state to a higher level.
Roger James Hamilton, himself a highly successful entrepreneur and successful investor, has designed nine steps - from barely surviving - all the way to the highest level of ultimate wealth for life - and he lays out his nine steps in an easy-to-understand color-coded manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry).
Along the way, the reader first takes a quick test to determine where one is on the financial spectrum, and then Hamilton provides key insights and practical tips as to how one can progress to the next level. You track your progress by ascending from one color to the next.
Especially relevant in today's world of corporate scandals and new accounting laws, the numbers in a financial report contain vitally important information about where a company has been and where it is going.
Packed with new and updated information, Reading Financial Reports For Dummies, 3rd Edition gives you a quick but clear introduction to financial reports–and how to decipher the information in them.New information on the separate accounting and financial reporting standards for private/small businesses versus public/large businesses New content to match SEC and other governmental regulatory changes New information about how the analyst-corporate connection has actually changed the playing field The impact of corporate communications and new technologies New examples that reflect current trends Updated websites and resources
Reading Financial Reports For Dummies is for investors, traders, brokers, managers, and anyone else who is looking for a reliable, up-to-date guide to reading financial reports effectively.
Fear and uncertainty are staples of daily life in today'sstruggling economy. As bad as things can be, economic downturnsalso lead to new opportunities. It's easy to worry, give up and letfear paralyze you. However, you have more control than you thinkyou do and how you handle adversity is your choice-and the onlychoice that matters. In fact, study history and you'll find that alot of people and organizations made a name for themselves and grewtheir businesses during recessions and downturns. These successfulpeople and organizations all shared similar characteristics andtook similar actions to thrive while others merely tried tosurvive. You can do the same.
In The Shark and the Goldfish, Jon Gordon shares aninspiring fable about Gordy, a pampered goldfish who gets swept outto sea. Desperate for food, Gordy meets a kind shark who teacheshim the ultimate lesson-Goldfish wait to be fed. Sharks go findfood. Gordy also learns that the difference between a full andempty stomach is our faith, beliefs and actions. In the face ofadversity and lean times, this is a business fable that reinforcesa proven truth: You can't control the events in your life. But youcan control how you respond and in turn this determines theoutcome.A business fable that teaches valuable lessons on theimportance of working hard, maintaining a locus of control andfocusing on positive choices instead of negative voices,Written by Jon Gordon, bestselling author of The EnergyBus and The No Complaining RuleReveals how change is inevitable-but that you can make it yourfriend or foe.Provides an action plan filled with tips and strategies tothrive during change and adversity
If you're facing tough economic times, The Shark and theGoldfish will motivate you, inspire you, and give you theconfidence you need to thrive during changing times.
Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.
Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending.
• Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples
• E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible
• Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable
• StorySelling™: Learn how to scale the affluents’ “sales wall”
• Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
The experts at Entrepreneur share everything aspiring entrepreneurs need to know to start three of the most in-demand cleaning businesses: residential maid service, commercial janitorial service, and carpet/upholstery cleaning. Included are current statistics and trend forecasts, the ins and outs of finding customers, new ideas for hiring and training employees, up-to-date legal, tax, and insurance requirements, tips on avoiding common pitfalls, and surefire tips for growing a business. Other support includes answers to frequently asked questions and access to an appendix of additional resources and checklists to guide readers through each step of the startup process.
Weddings, graduations, birthday parties, anniversaries, and conferences—what do these all have in common? Everyone would rather hire someone else to plan and run them! That someone can be you.
Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.
Discover how to:
Identify a niche and establish yourself within the industry
Build a loyal customer base for large and small events
Implement targeted strategies for planning commercial, political, civic, social events, and more
Promote your business, events, and yourself with Pinterest, Instagram, and other social and online marketing tools
Develop proposals, vendor agreements, contracts, and manage day-to-day operations and costs
Keep within budget using money-saving tips and industry-tested ideas
Plus, gain valuable insights from interviews with practicing event planners, and stay on track with checklists, worksheets, and other resources.
Everything you need to make your event planning business a successful reality is right here—get the party started today!
Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums.
•How to stop being a wimp and make the switch from a passive content presence into an active conversion tool
•How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service)
•Creating raving fans that create introductions to their networks
•How to move cold social media traffic into customers
•The role of paid media and how to leverage social media advertising to drive sales
But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you:Determine if this path is right for youRaise capital for your acquisitionFind and evaluate the right prospectsAvoid the pitfalls that could derail your searchUnderstand why a "dull" business might be the best investmentNegotiate a potential deal with the sellerAvoid deals that fall through at the last minute
Now available in paperback, inspirational author Joe Vitale'sThe Key finally reveals the secret to attracting anythingyou want from life-money, happiness, professional success, love, oranything else. This book goes beyond Vitale's bestselling bookThe Attractor Factor and the mega-hit movie TheSecret to reveal a powerful and effective way to get more outof every aspect of your life.
If you know you can achieve more, but can't seem to make ithappen, The Key reveals the psychological and unconsciouslimitations that are holding you back. You'll learn ten proven waysto stop sabotaging yourself and align your conscious andsubconscious minds. This book gives you all the personal insightyou need to unlock secret doors within yourself and open newopportunities and possibilities in your life.From Joe Vitale, bestselling author of The Attractor Factor,Zero Limits, and Life's Missing Instruction ManualGives you the guidance and advice you need to unlock your fullpotential in lifeOffers practical help for dealing with problems with your job,finances, and any other aspect of your life
If you want to be the best you can be, no matter what you do,this book is The Key to unlocking a better, more successfulyou.
+ Introduction to basic requirements of starting a restaurant such as time management, recognizing your competition, choosing your restaurant concept, and making it legal.
+ Information on building a solid business foundation such as a solid business plan, a perfect location, where to find investors, and securing loans.
+ Suggestions on how to compose the perfect menu, laying out the front and back of house and bar, and choosing the must-have necessities such as security alarms and fire prevention.
+ Techniques on how to hire and train your staff, purchasing or renting supplies, understanding costs and setting up your financial office, and using social media as a marketing tool.
+ Secrets for keeping your customers returning, running a safe restaurant, managing employees, and building your PR sales plan.
+ Pre-opening checklists to ensure everything is ready by opening day. Operational checklists and forms a successful restaurateur will need to manage their restaurant.
Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down—giving you the perfect opportunity to start up.
Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John’s Cider Mill.
You'll gain an insider’s look at how to:
Analyze craft products, their distinct challenges, and dynamic market
Write a winning business plan that promotes growth and secures funding
Keep overhead low and margins high with options like self-distribution
Capture customers and create evangelists with the story behind the brand
Enhance the brand experience with events, taprooms, tastings, and tours
Develop invaluable relationships with distributors and restaurants
Rich Dad/Poor Dad author Robert Kiyosaki says, “The first step in business is a great business plan. It must be a page turner that hooks and holds a potential investor. Garrett Sutton’s Writing Winning Business Plans is THE book for key strategies on preparing winning plans for both business and real estate ventures.
Crisply written and featuring real life illustrative stories, Writing Winning Business Plans discusses all the key elements for a successful plan. Topics include focusing your business vision, understanding your financials and analyzing your competition. Also covered are how to really use your business plan as a tool and how to attract funding for your new or existing businesses.
As business plan competitions become more popular around the world Writing Winning Business Plans also discusses how to enter and how to win these ever more lucrative contests.
In addition, how to quickly interest a potential investor, also known as the elevator pitch, is explained. And, as opportunities arise around the world, how to present your plan in various countries is explored.
Writing Winning Business Plans is the complete compendium for this essential business rite of passage – preparing a winning plan.
We live in a competition loving culture. We love the performance, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and cheer, sometimes to the point of obsession, but if we really wanted to see greatness—wanted to cheer for it, see it happen, understand what made it happen—we'd spend our time watching, obsessing on, and maybe even cheering the practices instead. This book puts practice on the front burner of all who seek to instill talent and achievement in others as well as in themselves. This is a journey to understand that practice, not games, makes champions.
In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice. And it’s not just whether you practice. How you practice may be a true competitive advantage. Deliberately engineered and designed practice can revolutionize our most important endeavors. The clear set of rules presented in Practice Perfect will make us better in virtually every performance of life. The “how-to” rules of practice cover such topics as rethinking practice, modeling excellent practice, using feedback, creating a culture of practice, making new skills stick, and hiring for practice.Discover new ways to think about practice. Learn how to design successful practice. Apply practice across a wide range of realms, both personal and professional The authors include specific activities to jump-start practice Doug Lemov is the best-selling author of Teach Like a Champion
A hands-on resource to practice, the rules within will help to create positive outliers and world-changing reservoirs of talent.
Talk Confidently with Angel Investors. Created to save you dozens of hours of research and help you avoid common pitfalls, this guide helps you build your angel investing process knowledge base, sort out key terminology, and understand the moving parts of equity fundraising.
Get Quick and Complete Answers. As the first offering in the Startup Crash Course series, this concise guide gives entrepreneurs a complete overview of the angel funding process, answering the most frequent questions entrepreneurs face as they build new companies.
Save Time and Avoid Pitfalls. If you are new to the startup funding process and need to raise angel capital, start with this book. It strips away non essentials and provides you with fundamental, easy-to-reference information so you can move on to building your venture. Concise explanations help you understand angel investor expectations and go into investment discussions prepared and knowledgeable.
Questions answered in Startup Crash Course: Angel Funding include: Is my startup really “investor ready”?How much can my startup legally raise?How much equity should I give up to investors?How much money is realistic to raise from angels?What is a pre-money valuation and how can I determine the right amount?What do terms such as dilution, convertible debt, and cap table mean?What is a term sheet, and how does it affect an investment deal?What is the difference between preferred shares and common shares?What stage does my startup need to be at to be interesting to angel investors?
For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.
Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
Everything you need to start a successful lawn care or landscaping business is in your hands. Start turning green grass into cold cash today!