In the years following that article, Stark has become one of the foremost scholars of Mormonism and the sociology of religion. This new work, the first to collect his influential writings on the Mormon Church, includes previously published essays, revised and rewritten for this volume. His work sheds light on both the growth of Mormonism and on how and why certain religions continue to grow while others fade away.
Stark examines the reasons behind the spread of Mormonism, exploring such factors as cultural continuity with the faiths from which it seeks converts, a volunteer missionary force, and birth rates. He explains why a demanding faith like Mormonism has such broad appeal in today's world and considers the importance of social networks in finding new converts. Stark's work also presents groundbreaking perspectives on larger issues in the study of religion, including the nature of revelation and the reasons for religious growth in an age of modernization and secularization.