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Foreword by Steven Pinker

Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions.

By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.

Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?

Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

Unlock deeper insights into Machine Leaning with this vital guide to cutting-edge predictive analyticsAbout This BookLeverage Python's most powerful open-source libraries for deep learning, data wrangling, and data visualizationLearn effective strategies and best practices to improve and optimize machine learning systems and algorithmsAsk – and answer – tough questions of your data with robust statistical models, built for a range of datasetsWho This Book Is For

If you want to find out how to use Python to start answering critical questions of your data, pick up Python Machine Learning – whether you want to get started from scratch or want to extend your data science knowledge, this is an essential and unmissable resource.

What You Will LearnExplore how to use different machine learning models to ask different questions of your dataLearn how to build neural networks using Keras and TheanoFind out how to write clean and elegant Python code that will optimize the strength of your algorithmsDiscover how to embed your machine learning model in a web application for increased accessibilityPredict continuous target outcomes using regression analysisUncover hidden patterns and structures in data with clusteringOrganize data using effective pre-processing techniquesGet to grips with sentiment analysis to delve deeper into textual and social media dataIn Detail

Machine learning and predictive analytics are transforming the way businesses and other organizations operate. Being able to understand trends and patterns in complex data is critical to success, becoming one of the key strategies for unlocking growth in a challenging contemporary marketplace. Python can help you deliver key insights into your data – its unique capabilities as a language let you build sophisticated algorithms and statistical models that can reveal new perspectives and answer key questions that are vital for success.

Python Machine Learning gives you access to the world of predictive analytics and demonstrates why Python is one of the world's leading data science languages. If you want to ask better questions of data, or need to improve and extend the capabilities of your machine learning systems, this practical data science book is invaluable. Covering a wide range of powerful Python libraries, including scikit-learn, Theano, and Keras, and featuring guidance and tips on everything from sentiment analysis to neural networks, you'll soon be able to answer some of the most important questions facing you and your organization.

Style and approach

Python Machine Learning connects the fundamental theoretical principles behind machine learning to their practical application in a way that focuses you on asking and answering the right questions. It walks you through the key elements of Python and its powerful machine learning libraries, while demonstrating how to get to grips with a range of statistical models.

Master Bayesian Inference through Practical Examples and Computation–Without Advanced Mathematical Analysis

Bayesian methods of inference are deeply natural and extremely powerful. However, most discussions of Bayesian inference rely on intensely complex mathematical analyses and artificial examples, making it inaccessible to anyone without a strong mathematical background. Now, though, Cameron Davidson-Pilon introduces Bayesian inference from a computational perspective, bridging theory to practice–freeing you to get results using computing power.

Bayesian Methods for Hackers illuminates Bayesian inference through probabilistic programming with the powerful PyMC language and the closely related Python tools NumPy, SciPy, and Matplotlib. Using this approach, you can reach effective solutions in small increments, without extensive mathematical intervention.

Davidson-Pilon begins by introducing the concepts underlying Bayesian inference, comparing it with other techniques and guiding you through building and training your first Bayesian model. Next, he introduces PyMC through a series of detailed examples and intuitive explanations that have been refined after extensive user feedback. You’ll learn how to use the Markov Chain Monte Carlo algorithm, choose appropriate sample sizes and priors, work with loss functions, and apply Bayesian inference in domains ranging from finance to marketing. Once you’ve mastered these techniques, you’ll constantly turn to this guide for the working PyMC code you need to jumpstart future projects.

Coverage includes

• Learning the Bayesian “state of mind” and its practical implications

• Understanding how computers perform Bayesian inference

• Using the PyMC Python library to program Bayesian analyses

• Building and debugging models with PyMC

• Testing your model’s “goodness of fit”

• Opening the “black box” of the Markov Chain Monte Carlo algorithm to see how and why it works

• Leveraging the power of the “Law of Large Numbers”

• Mastering key concepts, such as clustering, convergence, autocorrelation, and thinning

• Using loss functions to measure an estimate’s weaknesses based on your goals and desired outcomes

• Selecting appropriate priors and understanding how their influence changes with dataset size

• Overcoming the “exploration versus exploitation” dilemma: deciding when “pretty good” is good enough

• Using Bayesian inference to improve A/B testing

• Solving data science problems when only small amounts of data are available

Cameron Davidson-Pilon has worked in many areas of applied mathematics, from the evolutionary dynamics of genes and diseases to stochastic modeling of financial prices. His contributions to the open source community include lifelines, an implementation of survival analysis in Python. Educated at the University of Waterloo and at the Independent University of Moscow, he currently works with the online commerce leader Shopify.

The need to handle increasingly larger data volumes is one factor driving the adoption of a new class of nonrelational “NoSQL” databases. Advocates of NoSQL databases claim they can be used to build systems that are more performant, scale better, and are easier to program.

NoSQL Distilled is a concise but thorough introduction to this rapidly emerging technology. Pramod J. Sadalage and Martin Fowler explain how NoSQL databases work and the ways that they may be a superior alternative to a traditional RDBMS. The authors provide a fast-paced guide to the concepts you need to know in order to evaluate whether NoSQL databases are right for your needs and, if so, which technologies you should explore further.

The first part of the book concentrates on core concepts, including schemaless data models, aggregates, new distribution models, the CAP theorem, and map-reduce. In the second part, the authors explore architectural and design issues associated with implementing NoSQL. They also present realistic use cases that demonstrate NoSQL databases at work and feature representative examples using Riak, MongoDB, Cassandra, and Neo4j.

In addition, by drawing on Pramod Sadalage’s pioneering work, NoSQL Distilled shows how to implement evolutionary design with schema migration: an essential technique for applying NoSQL databases. The book concludes by describing how NoSQL is ushering in a new age of Polyglot Persistence, where multiple data-storage worlds coexist, and architects can choose the technology best optimized for each type of data access.

Statistical Computation for Programmers, Scientists, Quants, Excel Users, and Other Professionals

Using the open source R language, you can build powerful statistical models to answer many of your most challenging questions. R has traditionally been difficult for non-statisticians to learn, and most R books assume far too much knowledge to be of help. R for Everyone, Second Edition, is the solution.

Drawing on his unsurpassed experience teaching new users, professional data scientist Jared P. Lander has written the perfect tutorial for anyone new to statistical programming and modeling. Organized to make learning easy and intuitive, this guide focuses on the 20 percent of R functionality you’ll need to accomplish 80 percent of modern data tasks.

Lander’s self-contained chapters start with the absolute basics, offering extensive hands-on practice and sample code. You’ll download and install R; navigate and use the R environment; master basic program control, data import, manipulation, and visualization; and walk through several essential tests. Then, building on this foundation, you’ll construct several complete models, both linear and nonlinear, and use some data mining techniques. After all this you’ll make your code reproducible with LaTeX, RMarkdown, and Shiny.

By the time you’re done, you won’t just know how to write R programs, you’ll be ready to tackle the statistical problems you care about most.

Coverage includes

Explore R, RStudio, and R packages Use R for math: variable types, vectors, calling functions, and more Exploit data structures, including data.frames, matrices, and lists Read many different types of data Create attractive, intuitive statistical graphics Write user-defined functions Control program flow with if, ifelse, and complex checks Improve program efficiency with group manipulations Combine and reshape multiple datasets Manipulate strings using R’s facilities and regular expressions Create normal, binomial, and Poisson probability distributions Build linear, generalized linear, and nonlinear models Program basic statistics: mean, standard deviation, and t-tests Train machine learning models Assess the quality of models and variable selection Prevent overfitting and perform variable selection, using the Elastic Net and Bayesian methods Analyze univariate and multivariate time series data Group data via K-means and hierarchical clustering Prepare reports, slideshows, and web pages with knitr Display interactive data with RMarkdown and htmlwidgets Implement dashboards with Shiny Build reusable R packages with devtools and Rcpp

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Put Predictive Analytics into Action Learn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Mining has become an essential tool for any enterprise that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, business intelligence and data warehousing professionals and for anyone who wants to learn Data Mining. You’ll be able to: 1. Gain the necessary knowledge of different data mining techniques, so that you can select the right technique for a given data problem and create a general purpose analytics process. 2. Get up and running fast with more than two dozen commonly used powerful algorithms for predictive analytics using practical use cases. 3. Implement a simple step-by-step process for predicting an outcome or discovering hidden relationships from the data using RapidMiner, an open source GUI based data mining tool

Predictive analytics and Data Mining techniques covered: Exploratory Data Analysis, Visualization, Decision trees, Rule induction, k-Nearest Neighbors, Naïve Bayesian, Artificial Neural Networks, Support Vector machines, Ensemble models, Bagging, Boosting, Random Forests, Linear regression, Logistic regression, Association analysis using Apriori and FP Growth, K-Means clustering, Density based clustering, Self Organizing Maps, Text Mining, Time series forecasting, Anomaly detection and Feature selection. Implementation files can be downloaded from the book companion site at

Demystifies data mining concepts with easy to understand languageShows how to get up and running fast with 20 commonly used powerful techniques for predictive analysisExplains the process of using open source RapidMiner toolsDiscusses a simple 5 step process for implementing algorithms that can be used for performing predictive analyticsIncludes practical use cases and examples
Using Agile methods, you can bring far greater innovation, value, and quality to any data warehousing (DW), business intelligence (BI), or analytics project. However, conventional Agile methods must be carefully adapted to address the unique characteristics of DW/BI projects. In Agile Analytics, Agile pioneer Ken Collier shows how to do just that.

Collier introduces platform-agnostic Agile solutions for integrating infrastructures consisting of diverse operational, legacy, and specialty systems that mix commercial and custom code. Using working examples, he shows how to manage analytics development teams with widely diverse skill sets and how to support enormous and fast-growing data volumes. Collier’s techniques offer optimal value whether your projects involve “back-end” data management, “front-end” business analysis, or both.

Part I focuses on Agile project management techniques and delivery team coordination, introducing core practices that shape the way your Agile DW/BI project community can collaborate toward success

Part II presents technical methods for enabling continuous delivery of business value at production-quality levels, including evolving superior designs; test-driven DW development; version control; and project automation

Collier brings together proven solutions you can apply right now—whether you’re an IT decision-maker, data warehouse professional, database administrator, business intelligence specialist, or database developer. With his help, you can mitigate project risk, improve business alignment, achieve better results—and have fun along the way.

Explore machine learning concepts using the latest numerical computing library — TensorFlow — with the help of this comprehensive cookbookAbout This BookYour quick guide to implementing TensorFlow in your day-to-day machine learning activitiesLearn advanced techniques that bring more accuracy and speed to machine learningUpgrade your knowledge to the second generation of machine learning with this guide on TensorFlowWho This Book Is For

This book is ideal for data scientists who are familiar with C++ or Python and perform machine learning activities on a day-to-day basis. Intermediate and advanced machine learning implementers who need a quick guide they can easily navigate will find it useful.

What You Will LearnBecome familiar with the basics of the TensorFlow machine learning libraryGet to know Linear Regression techniques with TensorFlowLearn SVMs with hands-on recipesImplement neural networks and improve predictionsApply NLP and sentiment analysis to your dataMaster CNN and RNN through practical recipesTake TensorFlow into productionIn Detail

TensorFlow is an open source software library for Machine Intelligence. The independent recipes in this book will teach you how to use TensorFlow for complex data computations and will let you dig deeper and gain more insights into your data than ever before. You'll work through recipes on training models, model evaluation, sentiment analysis, regression analysis, clustering analysis, artificial neural networks, and deep learning – each using Google's machine learning library TensorFlow.

This guide starts with the fundamentals of the TensorFlow library which includes variables, matrices, and various data sources. Moving ahead, you will get hands-on experience with Linear Regression techniques with TensorFlow. The next chapters cover important high-level concepts such as neural networks, CNN, RNN, and NLP.

Once you are familiar and comfortable with the TensorFlow ecosystem, the last chapter will show you how to take it to production.

Style and approach

This book takes a recipe-based approach where every topic is explicated with the help of a real-world example.

You know the rudiments of the SQL query language, yet you feel you aren't taking full advantage of SQL's expressive power. You'd like to learn how to do more work with SQL inside the database before pushing data across the network to your applications. You'd like to take your SQL skills to the next level.

Let's face it, SQL is a deceptively simple language to learn, and many database developers never go far beyond the simple statement: SELECT columns FROM table WHERE conditions. But there is so much more you can do with the language. In the SQL Cookbook, experienced SQL developer Anthony Molinaro shares his favorite SQL techniques and features. You'll learn about:

Window functions, arguably the most significant enhancement to SQL in the past decade. If you're not using these, you're missing out

Powerful, database-specific features such as SQL Server's PIVOT and UNPIVOT operators, Oracle's MODEL clause, and PostgreSQL's very useful GENERATE_SERIES function

Pivoting rows into columns, reverse-pivoting columns into rows, using pivoting to facilitate inter-row calculations, and double-pivoting a result set

Bucketization, and why you should never use that term in Brooklyn.

How to create histograms, summarize data into buckets, perform aggregations over a moving range of values, generate running-totals and subtotals, and other advanced, data warehousing techniques

The technique of walking a string, which allows you to use SQL to parse through the characters, words, or delimited elements of a string

Written in O'Reilly's popular Problem/Solution/Discussion style, the SQL Cookbook is sure to please. Anthony's credo is: "When it comes down to it, we all go to work, we all have bills to pay, and we all want to go home at a reasonable time and enjoy what's still available of our days." The SQL Cookbook moves quickly from problem to solution, saving you time each step of the way.

Build agile and responsive business intelligence solutions

Create a semantic model and analyze data using the tabular model in SQL Server 2016 Analysis Services to create corporate-level business intelligence (BI) solutions. Led by two BI experts, you will learn how to build, deploy, and query a tabular model by following detailed examples and best practices. This hands-on book shows you how to use the tabular model’s in-memory database to perform rapid analytics—whether you are new to Analysis Services or already familiar with its multidimensional model.

Discover how to:

• Determine when a tabular or multidimensional model is right for your project

• Build a tabular model using SQL Server Data Tools in Microsoft Visual Studio 2015

• Integrate data from multiple sources into a single, coherent view of company information

• Choose a data-modeling technique that meets your organization’s performance and usability requirements

• Implement security by establishing administrative and data user roles

• Define and implement partitioning strategies to reduce processing time

• Use Tabular Model Scripting Language (TMSL) to execute and automate administrative tasks

• Optimize your data model to reduce the memory footprint for VertiPaq

• Choose between in-memory (VertiPaq) and pass-through (DirectQuery) engines for tabular models

• Select the proper hardware and virtualization configurations

• Deploy and manipulate tabular models from C# and PowerShell using AMO and TOM libraries

Get code samples, including complete apps, at:

About This Book

• For BI professionals who are new to SQL Server 2016 Analysis Services or already familiar with previous versions of the product, and who want the best reference for creating and maintaining tabular models.

• Assumes basic familiarity with database design and business analytics concepts.

Power BI is a powerful self-service (and enterprise) business intelligence (BI) tool that was first made generally available by Microsoft in July 2015. Power BI is a complete BI package that covers the end to end BI process including data acquisition (get data), data modelling (prepare/model the data) and data visualisation (analyse the data). And there is a lot of good news about this tool including the fact that the skills needed to succeed with Power BI are fully transferable to Microsoft Excel. There are 3 learning areas required to master everything Power BI Desktop has to offer.1. The M Language - used for data acquisition2. The DAX Language - used to prepare and model data3. Visualisation and analysis - used to present data in a compelling wayPower BI is probably the first commercial grade software product that brings all of these areas into a single software package that is completely accessible to a business user (you don't need to be an IT pro). This book focuses on number 2 above, the DAX language (Data Analysis Expressions). Super Charge Power BI Desktop is the second book written by Matt Allington and is a sister book to his first book Learn to Write DAX (first released Dec 2015). Super Charge Power BI Desktop uses the same learning and practice exercise framework as used in Learn to Write DAX however the entire book is written using the Power BI Desktop user interface. Unfortunately simply reading a book is normally not enough for Excel users wanting to get the most out of Power BI Desktop and to learn the DAX language - most people will also need some practice. Super Charge Power BI Desktop is different to other books - it is written in such a way to clearly explain the concepts of Power BI data modelling while at the same time giving hands-on practice to deeply engage the reader to help the new knowledge and concepts stick. The book first presents the theory, then provides worked through sample exercises demonstrating each of the concepts, and finally it provides the reader with practice exercises and answers to maximize learning retention.
Data Mining: Concepts and Techniques provides the concepts and techniques in processing gathered data or information, which will be used in various applications. Specifically, it explains data mining and the tools used in discovering knowledge from the collected data. This book is referred as the knowledge discovery from data (KDD). It focuses on the feasibility, usefulness, effectiveness, and scalability of techniques of large data sets. After describing data mining, this edition explains the methods of knowing, preprocessing, processing, and warehousing data. It then presents information about data warehouses, online analytical processing (OLAP), and data cube technology. Then, the methods involved in mining frequent patterns, associations, and correlations for large data sets are described. The book details the methods for data classification and introduces the concepts and methods for data clustering. The remaining chapters discuss the outlier detection and the trends, applications, and research frontiers in data mining.

This book is intended for Computer Science students, application developers, business professionals, and researchers who seek information on data mining.

Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projectsAddresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fieldsProvides a comprehensive, practical look at the concepts and techniques you need to get the most out of your data
Collecting data is relatively easy, but turning raw information into something useful requires that you know how to extract precisely what you need. With this insightful book, intermediate to experienced programmers interested in data analysis will learn techniques for working with data in a business environment. You'll learn how to look at data to discover what it contains, how to capture those ideas in conceptual models, and then feed your understanding back into the organization through business plans, metrics dashboards, and other applications.

Along the way, you'll experiment with concepts through hands-on workshops at the end of each chapter. Above all, you'll learn how to think about the results you want to achieve -- rather than rely on tools to think for you.

Use graphics to describe data with one, two, or dozens of variablesDevelop conceptual models using back-of-the-envelope calculations, as well asscaling and probability argumentsMine data with computationally intensive methods such as simulation and clusteringMake your conclusions understandable through reports, dashboards, and other metrics programsUnderstand financial calculations, including the time-value of moneyUse dimensionality reduction techniques or predictive analytics to conquer challenging data analysis situationsBecome familiar with different open source programming environments for data analysis

"Finally, a concise reference for understanding how to conquer piles of data."--Austin King, Senior Web Developer, Mozilla

"An indispensable text for aspiring data scientists."--Michael E. Driscoll, CEO/Founder, Dataspora

As our society transforms into a data-driven one, the role of the Data Scientist is becoming more and more important. If you want to be on the leading edge of what is sure to become a major profession in the not-too-distant future, this book can show you how. Each chapter is filled with practical information that will help you reap the fruits of big data and become a successful Data Scientist: • Learn what big data is and how it differs from traditional data through its main characteristics: volume, variety, velocity, and veracity. • Explore the different types of Data Scientists and the skillset each one has. • Dig into what the role of the Data Scientist requires in terms of the relevant mindset, technical skills, experience, and how the Data Scientist connects with other people. • Be a Data Scientist for a day, examining the problems you may encounter and how you tackle them, what programs you use, and how you expand your knowledge and know-how. • See how you can become a Data Scientist, based on where you are starting from: a programming, machine learning, or data-related background. • Follow step-by-step through the process of landing a Data Scientist job: where you need to look, how you would present yourself to a potential employer, and what it takes to follow a freelancer path. • Read the case studies of experienced, senior-level Data Scientists, in an attempt to get a better perspective of what this role is, in practice. At the end of the book, there is a glossary of the most important terms that have been introduced, as well as three appendices – a list of useful sites, some relevant articles on the web, and a list of offline resources for further reading.
The Hands-On, Example-Rich Introduction to Pandas Data Analysis in Python

Today, analysts must manage data characterized by extraordinary variety, velocity, and volume. Using the open source Pandas library, you can use Python to rapidly automate and perform virtually any data analysis task, no matter how large or complex. Pandas can help you ensure the veracity of your data, visualize it for effective decision-making, and reliably reproduce analyses across multiple datasets.

Pandas for Everyone brings together practical knowledge and insight for solving real problems with Pandas, even if you’re new to Python data analysis. Daniel Y. Chen introduces key concepts through simple but practical examples, incrementally building on them to solve more difficult, real-world problems.

Chen gives you a jumpstart on using Pandas with a realistic dataset and covers combining datasets, handling missing data, and structuring datasets for easier analysis and visualization. He demonstrates powerful data cleaning techniques, from basic string manipulation to applying functions simultaneously across dataframes.

Once your data is ready, Chen guides you through fitting models for prediction, clustering, inference, and exploration. He provides tips on performance and scalability, and introduces you to the wider Python data analysis ecosystem.

Work with DataFrames and Series, and import or export data Create plots with matplotlib, seaborn, and pandas Combine datasets and handle missing data Reshape, tidy, and clean datasets so they’re easier to work with Convert data types and manipulate text strings Apply functions to scale data manipulations Aggregate, transform, and filter large datasets with groupby Leverage Pandas’ advanced date and time capabilities Fit linear models using statsmodels and scikit-learn libraries Use generalized linear modeling to fit models with different response variables Compare multiple models to select the “best” Regularize to overcome overfitting and improve performance Use clustering in unsupervised machine learning

Learn everything you need to know to start using business analytics and integrating it throughout your organization.

Business Analytics Principles, Concepts, and Applications with SAS

brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives.

They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making.

Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning.

Unlike most competitive guides, this text demonstrates the use of SAS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself.

Business Analytics Principles, Concepts, and Applications with SAS

will be a valuable resource for all beginning-to-intermediate level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research.
Acquire and analyze data from all corners of the social web with PythonAbout This BookMake sense of highly unstructured social media data with the help of the insightful use cases provided in this guideUse this easy-to-follow, step-by-step guide to apply analytics to complicated and messy social dataThis is your one-stop solution to fetching, storing, analyzing, and visualizing social media dataWho This Book Is For

This book is for intermediate Python developers who want to engage with the use of public APIs to collect data from social media platforms and perform statistical analysis in order to produce useful insights from data. The book assumes a basic understanding of the Python Standard Library and provides practical examples to guide you toward the creation of your data analysis project based on social data.

What You Will LearnInteract with a social media platform via their public API with PythonStore social data in a convenient format for data analysisSlice and dice social data using Python tools for data scienceApply text analytics techniques to understand what people are talking about on social mediaApply advanced statistical and analytical techniques to produce useful insights from dataBuild beautiful visualizations with web technologies to explore data and present data productsIn Detail

Your social media is filled with a wealth of hidden data – unlock it with the power of Python. Transform your understanding of your clients and customers when you use Python to solve the problems of understanding consumer behavior and turning raw data into actionable customer insights.

This book will help you acquire and analyze data from leading social media sites. It will show you how to employ scientific Python tools to mine popular social websites such as Facebook, Twitter, Quora, and more. Explore the Python libraries used for social media mining, and get the tips, tricks, and insider insight you need to make the most of them. Discover how to develop data mining tools that use a social media API, and how to create your own data analysis projects using Python for clear insight from your social data.

Style and approach

This practical, hands-on guide will help you learn everything you need to perform data mining for social media. Throughout the book, we take an example-oriented approach to use Python for data analysis and provide useful tips and tricks that you can use in day-to-day tasks.

"A First Course in Machine Learning by Simon Rogers and Mark Girolami is the best introductory book for ML currently available. It combines rigor and precision with accessibility, starts from a detailed explanation of the basic foundations of Bayesian analysis in the simplest of settings, and goes all the way to the frontiers of the subject such as infinite mixture models, GPs, and MCMC."
—Devdatt Dubhashi, Professor, Department of Computer Science and Engineering, Chalmers University, Sweden

"This textbook manages to be easier to read than other comparable books in the subject while retaining all the rigorous treatment needed. The new chapters put it at the forefront of the field by covering topics that have become mainstream in machine learning over the last decade."
—Daniel Barbara, George Mason University, Fairfax, Virginia, USA

"The new edition of A First Course in Machine Learning by Rogers and Girolami is an excellent introduction to the use of statistical methods in machine learning. The book introduces concepts such as mathematical modeling, inference, and prediction, providing ‘just in time’ the essential background on linear algebra, calculus, and probability theory that the reader needs to understand these concepts."
—Daniel Ortiz-Arroyo, Associate Professor, Aalborg University Esbjerg, Denmark

"I was impressed by how closely the material aligns with the needs of an introductory course on machine learning, which is its greatest strength...Overall, this is a pragmatic and helpful book, which is well-aligned to the needs of an introductory course and one that I will be looking at for my own students in coming months."
—David Clifton, University of Oxford, UK

"The first edition of this book was already an excellent introductory text on machine learning for an advanced undergraduate or taught masters level course, or indeed for anybody who wants to learn about an interesting and important field of computer science. The additional chapters of advanced material on Gaussian process, MCMC and mixture modeling provide an ideal basis for practical projects, without disturbing the very clear and readable exposition of the basics contained in the first part of the book."
—Gavin Cawley, Senior Lecturer, School of Computing Sciences, University of East Anglia, UK

"This book could be used for junior/senior undergraduate students or first-year graduate students, as well as individuals who want to explore the field of machine learning...The book introduces not only the concepts but the underlying ideas on algorithm implementation from a critical thinking perspective."
—Guangzhi Qu, Oakland University, Rochester, Michigan, USA

Detect fraud earlier to mitigate loss and prevent cascading damage

Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution. Early detection is a key factor in mitigating fraud damage, but it involves more specialized techniques than detecting fraud at the more advanced stages. This invaluable guide details both the theory and technical aspects of these techniques, and provides expert insight into streamlining implementation. Coverage includes data gathering, preprocessing, model building, and post-implementation, with comprehensive guidance on various learning techniques and the data types utilized by each. These techniques are effective for fraud detection across industry boundaries, including applications in insurance fraud, credit card fraud, anti-money laundering, healthcare fraud, telecommunications fraud, click fraud, tax evasion, and more, giving you a highly practical framework for fraud prevention.

It is estimated that a typical organization loses about 5% of its revenue to fraud every year. More effective fraud detection is possible, and this book describes the various analytical techniques your organization must implement to put a stop to the revenue leak.

Examine fraud patterns in historical data Utilize labeled, unlabeled, and networked data Detect fraud before the damage cascades Reduce losses, increase recovery, and tighten security

The longer fraud is allowed to go on, the more harm it causes. It expands exponentially, sending ripples of damage throughout the organization, and becomes more and more complex to track, stop, and reverse. Fraud prevention relies on early and effective fraud detection, enabled by the techniques discussed here. Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques helps you stop fraud in its tracks, and eliminate the opportunities for future occurrence.

Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability.

This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to:

Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years
The Ultimate Beginner's Guide To Learning SQL - From Retrieving Data To Creating Databases! Structured Query Language or SQL (pronounced sequel by many) is the most widely used programming language used in database management and is the standard language for Relational Database Management Systems (RDBMS). SQL programming allows users to return, analyze, create, manage and delete data within a database – all within a few commands. With more industries and organizations looking to the power of data, the need for an efficient, scalable solution for data management is required. More often than not, organizations implement a Relational Database Management System in one form or another. These systems create long-term data “warehouses” that can be easily accessed to return and analyze results, such as, “Show me all of the clients from Canada that have purchased more than $20,000 in the last 3 years.” This “query,” which would have taken an extensive amount of hands-on research to complete prior to the use of database, can now be determined in seconds by executing a simple SELECT SQL statement on a database. SQL can seem daunting to those with little to zero programming knowledge and can even pose a challenge to those that have experience with other languages. Most resources jump right into the technical jargon and are not suited for someone to really grasp how SQL Actually Works. That’s why we created this book. Our goal here is simple: show you exactly everything you need to know to utilize SQL in whatever capacity you may need in simple, easy to follow concepts. Our book provides Multiple Step-by-Step Examples of how to master these SQL concepts to ensure you know what you’re doing and why you’re doing it every step of the way. This book will allow you to successfully go from knowing absolutely nothing about SQL to being able to quickly retrieve and analyze data from multiple tables. Step-by-step we will Walk You Through the Fundamentals of Understanding How a Relational Database is Structured to how to execute Complex SELECT Statements to return large datasets from your database.
Take tiny steps to enter the big world of data science through this interesting guideAbout This BookLearn the fundamentals of machine learning and build your own intelligent applicationsMaster the art of building your own machine learning systems with this example-based practical guideWork with important classification and regression algorithms and other machine learning techniquesWho This Book Is For

This book is for anyone interested in entering the data science stream with machine learning. Basic familiarity with Python is assumed.

What You Will LearnExploit the power of Python to handle data extraction, manipulation, and exploration techniquesUse Python to visualize data spread across multiple dimensions and extract useful featuresDive deep into the world of analytics to predict situations correctlyImplement machine learning classification and regression algorithms from scratch in PythonBe amazed to see the algorithms in actionEvaluate the performance of a machine learning model and optimize itSolve interesting real-world problems using machine learning and Python as the journey unfoldsIn Detail

Data science and machine learning are some of the top buzzwords in the technical world today. A resurging interest in machine learning is due to the same factors that have made data mining and Bayesian analysis more popular than ever. This book is your entry point to machine learning.

This book starts with an introduction to machine learning and the Python language and shows you how to complete the setup. Moving ahead, you will learn all the important concepts such as, exploratory data analysis, data preprocessing, feature extraction, data visualization and clustering, classification, regression and model performance evaluation. With the help of various projects included, you will find it intriguing to acquire the mechanics of several important machine learning algorithms – they are no more obscure as they thought. Also, you will be guided step by step to build your own models from scratch. Toward the end, you will gather a broad picture of the machine learning ecosystem and best practices of applying machine learning techniques.

Through this book, you will learn to tackle data-driven problems and implement your solutions with the powerful yet simple language, Python. Interesting and easy-to-follow examples, to name some, news topic classification, spam email detection, online ad click-through prediction, stock prices forecast, will keep you glued till you reach your goal.

Style and approach

This book is an enticing journey that starts from the very basics and gradually picks up pace as the story unfolds. Each concept is first succinctly defined in the larger context of things, followed by a detailed explanation of their application. Every concept is explained with the help of a project that solves a real-world problem, and involves hands-on work—giving you a deep insight into the world of machine learning. With simple yet rich language—Python—you will understand and be able to implement the examples with ease.

Apache Spark is a fast, scalable, and flexible open source distributed processing engine for big data systems and is one of the most active open source big data projects to date. In just 24 lessons of one hour or less, Sams Teach Yourself Apache Spark in 24 Hours helps you build practical Big Data solutions that leverage Spark’s amazing speed, scalability, simplicity, and versatility.

This book’s straightforward, step-by-step approach shows you how to deploy, program, optimize, manage, integrate, and extend Spark–now, and for years to come. You’ll discover how to create powerful solutions encompassing cloud computing, real-time stream processing, machine learning, and more. Every lesson builds on what you’ve already learned, giving you a rock-solid foundation for real-world success.

Whether you are a data analyst, data engineer, data scientist, or data steward, learning Spark will help you to advance your career or embark on a new career in the booming area of Big Data.

Learn how to
• Discover what Apache Spark does and how it fits into the Big Data landscape
• Deploy and run Spark locally or in the cloud
• Interact with Spark from the shell
• Make the most of the Spark Cluster Architecture
• Develop Spark applications with Scala and functional Python
• Program with the Spark API, including transformations and actions
• Apply practical data engineering/analysis approaches designed for Spark
• Use Resilient Distributed Datasets (RDDs) for caching, persistence, and output
• Optimize Spark solution performance
• Use Spark with SQL (via Spark SQL) and with NoSQL (via Cassandra)
• Leverage cutting-edge functional programming techniques
• Extend Spark with streaming, R, and Sparkling Water
• Start building Spark-based machine learning and graph-processing applications
• Explore advanced messaging technologies, including Kafka
• Preview and prepare for Spark’s next generation of innovations

Instructions walk you through common questions, issues, and tasks; Q-and-As, Quizzes, and Exercises build and test your knowledge; "Did You Know?" tips offer insider advice and shortcuts; and "Watch Out!" alerts help you avoid pitfalls. By the time you're finished, you'll be comfortable using Apache Spark to solve a wide spectrum of Big Data problems.

Visualization is the graphic presentation of data -- portrayals meant to reveal complex information at a glance. Think of the familiar map of the New York City subway system, or a diagram of the human brain. Successful visualizations are beautiful not only for their aesthetic design, but also for elegant layers of detail that efficiently generate insight and new understanding.

This book examines the methods of two dozen visualization experts who approach their projects from a variety of perspectives -- as artists, designers, commentators, scientists, analysts, statisticians, and more. Together they demonstrate how visualization can help us make sense of the world.

Explore the importance of storytelling with a simple visualization exerciseLearn how color conveys information that our brains recognize before we're fully aware of itDiscover how the books we buy and the people we associate with reveal clues to our deeper selvesRecognize a method to the madness of air travel with a visualization of civilian air trafficFind out how researchers investigate unknown phenomena, from initial sketches to published papers

Contributors include:

Nick Bilton,Michael E. Driscoll,Jonathan Feinberg,Danyel Fisher,Jessica Hagy,Gregor Hochmuth,Todd Holloway,Noah Iliinsky,Eddie Jabbour,Valdean Klump,Aaron Koblin,Robert Kosara,Valdis Krebs,JoAnn Kuchera-Morin et al.,Andrew Odewahn,Adam Perer,Anders Persson,Maximilian Schich,Matthias Shapiro,Julie Steele,Moritz Stefaner,Jer Thorp,Fernanda Viegas,Martin Wattenberg,and Michael Young.




This is the first real-world guide to building and using analytical models for measuring and assessing performance in the five major sports: football, basketball, baseball, soccer, and tennis. Unlike books that focus strictly on theory, this book brings together sports measurement and statistical analyses, demonstrating how to examine differences across sports as well as between player positions. This book will provide you with the tools for cutting-edge approaches you can extend to the sport of your choice.

Expert Northwestern University data scientist, UC San Diego researcher, and competitive athlete, Lorena Martin shows how to use measures and apply statistical models to evaluate players, reduce injuries, and improve sports performance. You’ll learn how to leverage a deep understanding of each sport’s principles, rules, attributes, measures, and performance outcomes.

Sports Performance Measurement and Analytics will be an indispensable resource for anyone who wants to bring analytical rigor to athletic competition: students, professors, analysts, fans, physiologists, coaches, managers, and sports executives alike.

All data sets, extensive code, and additional examples are available for download at

What are the qualities a person must have to become a world-class athlete? This question and many more can be answered through research, measurement, statistics, and analytics.

This book gives athletes, trainers, coaches, and managers a better understanding of measurement and analytics as they relate to sports performance. To develop accurate measures, we need to know what we want to measure and why. There is great power in accurate measures and statistics. Research findings can show us how to prevent injuries, evaluate strengths and weaknesses, improve team cohesion, and optimize sports performance.

This book serves many readers. People involved with sports will gain an appreciation for performance measures and analytics. People involved with analytics will gain new insights into quantified values representing physical, physiological, and psychological components of sports performance. And students eager to learn about sports analytics will have a practical introduction to the field.

This is a thorough introduction to performance measurement and analytics for five of the world’s leading sports. The only book of its kind, it offers a complete overview of the most important concepts, rules, measurements, and statistics for each sport, while demonstrating applications of real-world analytics. You’ll find practical, state-of-the-art guidance on predicting future outcomes, evaluating an athlete’s market value, and more.

Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years. In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies. Such changes, as Walker points out, will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which he has developed to assess companies for Big Data readiness and provide direction on the steps necessary to get the most from Big Data. Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for students, researchers, and professionals with an interest in Big Data, digital platforms, and analytics
 How do we design for data when traditional design techniques cannot extend to new database technologies? In this era of big data and the Internet of Things, it is essential that we have the tools we need to understand the data coming to us faster than ever before, and to design databases and data processing systems that can adapt easily to ever-changing data schemas and ever-changing business requirements. There must be no intellectual disconnect between data and the software that manages it. It must be possible to extract meaning and knowledge from data to drive artificial intelligence applications. Novel NoSQL data organization techniques must be used side-by-side with traditional SQL databases. Are existing data modeling techniques ready for all of this?

The Concept and Object Modeling Notation (COMN) is able to cover the full spectrum of analysis and design. A single COMN model can represent the objects and concepts in the problem space, logical data design, and concrete NoSQL and SQL document, key-value, columnar, and relational database implementations. COMN models enable an unprecedented level of traceability of requirements to implementation. COMN models can also represent the static structure of software and the predicates that represent the patterns of meaning in databases.

This book will teach you:

the simple and familiar graphical notation of COMN with its three basic shapes and four line styles how to think about objects, concepts, types, and classes in the real world, using the ordinary meanings of English words that aren’t tangled with confused techno-speak how to express logical data designs that are freer from implementation considerations than is possible in any other notation how to understand key-value, document, columnar, and table-oriented database designs in logical and physical terms how to use COMN to specify physical database implementations in any NoSQL or SQL database with the precision necessary for model-driven development
The fast and easy way to make sense of statistics for big data

Does the subject of data analysis make you dizzy? You've come to the right place! Statistics For Big Data For Dummies breaks this often-overwhelming subject down into easily digestible parts, offering new and aspiring data analysts the foundation they need to be successful in the field. Inside, you'll find an easy-to-follow introduction to exploratory data analysis, the lowdown on collecting, cleaning, and organizing data, everything you need to know about interpreting data using common software and programming languages, plain-English explanations of how to make sense of data in the real world, and much more.

Data has never been easier to come by, and the tools students and professionals need to enter the world of big data are based on applied statistics. While the word "statistics" alone can evoke feelings of anxiety in even the most confident student or professional, it doesn't have to. Written in the familiar and friendly tone that has defined the For Dummies brand for more than twenty years, Statistics For Big Data For Dummies takes the intimidation out of the subject, offering clear explanations and tons of step-by-step instruction to help you make sense of data mining—without losing your cool.

Helps you to identify valid, useful, and understandable patterns in data Provides guidance on extracting previously unknown information from large databases Shows you how to discover patterns available in big data Gives you access to the latest tools and techniques for working in big data

If you're a student enrolled in a related Applied Statistics course or a professional looking to expand your skillset, Statistics For Big Data For Dummies gives you access to everything you need to succeed.

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