Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field.
The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.
Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning.
But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier.
White Papers For Dummies will help you to:Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project:
planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
This original and fascinating study takes us to the heart of questions that none of us can afford to ignore: how does the Internet affect our concepts of identity, moral anarchy, censorship, community, democracy, virtual reality and imagination?
Free of jargon and full of stimulating ideas, this is essential reading for anyone wishing to think clearly and informatively about the complexities of our technological future.
Beginning with a much-needed overview of the relationship between science and technology, Gordon Graham lucidly explains and assesses the most important and controversial aspects of the genes debate: Darwinian theory and its critics, the idea of the 'selfish' gene, evolutionary psychology, memes, genetic screening and modification, including the risks of cloning and 'designer' babies.
He considers areas often left out of the genes debate, such as the environmental risks of genetic engineering and how we should think about genes in the wider context of debates on science, knowledge and religion. Gordon Graham asks whether genetic engineering might be introducing God back into the debate and whether the risks of a brave new genetic world outweigh the potential benefits.
Essential reading for anyone interested in science, technology, and philosophy, Genes: A Philosophical Inquiry is ideal for those wanting to find out more about the ethical implications of genetics and the future of biotechnology.
Few themes are more directly related to Kuyper’s thought than that of church and academy. The essays in this volume examine Kuyper’s vision for a distinctively Christian university and consider what it means today, especially in light of how secularized the Netherlands has become since Kuyper’s time. The contributors explore Kuyper’s understanding of church and academy by placing it in a broader intellectual and theological context and drawing comparisons with other notable theological thinkers. Taken together, these essays show that much can still be learned from Kuyper and his contemporaries.
ContributorsH. Russel BotmanMichael BrautigamGijsbert van den BrinkAd de BruijneJavier A. GarciaGordon GrahamMarinus de JongDylan PahmanHarry Van Dyke
The essays in this volume attempt to explore new avenues of thought about Calvinism's relation to the arts. Part historical, part theological, and part practical, they offer a wide-ranging exploration of neo-Calvinism's relationship to the arts, both at a general level and in connection with specific art forms. Overall they suggest that the neo-Calvinism espoused by Abraham Kuyper can and should make more of the arts than the traditional view of Reformed Christianity might be thought to allow.
Clifford B. Anderson
James D. Bratt
John De Soto
William Baltmanis Whitney
Albert M. Wolters
is jargon-free and will appeal to students of music, art history and literature as well as philosophy looks at a wide range of the arts from film, painting and architecture to fiction, music and poetry discusses a range of philosophical theories of thinkers such as Hume, Kant, Gaender, Collingwood, Derrida, Hegel and Croce contains regular summaries and suggestions for further reading.