In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:A new preface by the authors: Help! My Ocean Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the present timeTwo new chapters and an expanded third one — Alignment, Renewal, and Red Ocean Traps — that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
“A rambunctious book that is itself alive with the animal spirits of the marketplace.”—The Wall Street Journal
Freedom’s Forge reveals how two extraordinary American businessmen—General Motors automobile magnate William “Big Bill” Knudsen and shipbuilder Henry J. Kaiser—helped corral, cajole, and inspire business leaders across the country to mobilize the “arsenal of democracy” that propelled the Allies to victory in World War II. Drafting top talent from companies like Chrysler, Republic Steel, Boeing, Lockheed, GE, and Frigidaire, Knudsen and Kaiser turned auto plants into aircraft factories and civilian assembly lines into fountains of munitions. In four short years they transformed America’s army from a hollow shell into a truly global force, laying the foundations for the country’s rise as an economic as well as military superpower. Freedom’s Forge vividly re-creates American industry’s finest hour, when the nation’s business elites put aside their pursuit of profits and set about saving the world.
Praise for Freedom’s Forge
“A rarely told industrial saga, rich with particulars of the growing pains and eventual triumphs of American industry . . . Arthur Herman has set out to right an injustice: the loss, down history’s memory hole, of the epic achievements of American business in helping the United States and its allies win World War II.”—The New York Times Book Review
“Magnificent . . . It’s not often that a historian comes up with a fresh approach to an absolutely critical element of the Allied victory in World War II, but Pulitzer finalist Herman . . . has done just that.”—Kirkus Reviews (starred review)
“A compulsively readable tribute to ‘the miracle of mass production.’ ”—Publishers Weekly
“The production statistics cited by Mr. Herman . . . astound.”—The Economist
“[A] fantastic book.”—Forbes
“Freedom’s Forge is the story of how the ingenuity and energy of the American private sector was turned loose to equip the finest military force on the face of the earth. In an era of gathering threats and shrinking defense budgets, it is a timely lesson told by one of the great historians of our time.”—Donald Rumsfeld
The book begins by tracing the historical development of emergency management from the 1800s to the present world of homeland security. It then discusses the hazards faced by emergency management and the methods of assessing hazard risk; the function of mitigation and the strategies and programs emergency management or other disciplines use to reduce the impact of disasters; and emergency management preparedness.
The book also covers the importance of communication in the emergency management of the twenty-first century; the functions and processes of disaster response; government and voluntary programs aimed at helping people and communities rebuild in the aftermath of a disaster; and international emergency management. It also addresses the impact of September 11, 2001 on traditional perceptions of emergency management; and emergency management in the post-9/11, post-Katrina environment.
* Expanded coverage of risk management * Enhanced coverage of disaster communications, including social networking sites like Twitter * More material on mitigation of disasters * Up-to-date information on the role of FEMA in the Obama administration
Millions of Americans dream of owning and running their ownrestaurant — because they want to be their own boss, becausetheir cooking always draws raves, or just because they love food.Running a Restaurant For Dummies covers every aspect ofgetting started for aspiring restaurateurs. From setting up abusiness plan and finding financing, to designing a menu and diningroom, you'll find all the advice you need to start and run asuccessful restaurant.
Even if you don't know anything about cooking or running abusiness, you might still have a great idea for a restaurant— and this handy guide will show you how to make your dream areality. If you already own a restaurant, but want to see it getmore successful, Running a Restaurant For Dummies offersunbeatable tips and advice for bringing in hungry customers. Fromstart to finish, you'll learn everything you need to know tosucceed.New information on designing, re-designing, and equipping arestaurant with all the essentials—from the back of the houseto the front of the houseDetermining whether to rent or buy restaurant propertyUpdated information on setting up a bar and managing the winelistProfitable pointers on improving the bottom lineThe latest and greatest marketing and publicity options in asocial-media worldManaging and retaining key staffNew and updated information on menu creation and theimplementation of Federal labeling (when applicable), as well asinfusing local, healthy, alternative cuisine to menu planning
Running a Restaurant For Dummies gives you the scoop onthe latest trends that chefs and restaurant operators can implementin their new or existing restaurants.
The numbers are staggering: China spent $40 billion to host the 2008 Summer Olympic Games in Beijing and Russia spent $50 billion for the 2014 Sochi Winter Games. Brazil's total expenditures are thought to have been as much as $20 billion for the World Cup this summer and Qatar, which will be the site of the 2022 World Cup, is estimating that it will spend $200 billion.
How did we get here? And is it worth it? Those are among the questions noted sports economist Andrew Zimbalist answers in Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup. Both the Olympics and the World Cup are touted as major economic boons for the countries that host them, and the competition is fierce to win hosting rights. Developing countries especially see the events as a chance to stand in the world's spotlight.
Circus Maximus traces the path of the Olympic Games and the World Cup from noble sporting events to exhibits of excess. It exposes the hollowness of the claims made by their private industry boosters and government supporters, all illustrated through a series of case studies ripping open the experiences of Barcelona, Sochi, Rio, and London. Zimbalist finds no net economic gains for the countries that have played host to the Olympics or the World Cup. While the wealthy may profit, those in the middle and lower income brackets do not, and Zimbalist predicts more outbursts of political anger like that seen in Brazil surrounding the 2014 World Cup.
Economics of the Energy Industries, Second Edition, examines the industry, in general, and its component industries (petroleum, natural gas, coal, electricity, nuclear, and alternative fuels). Dr. William Peirce blends technical and historical information about the component industries and analyzes the mixture with economic tools. The text provides the reader with a combination of the analytical concepts, the historical and institutional background necessary to understand the role of energy in modern economies, and the issues involved in public policy related to energy. Dr. Peirce incorporates environmental issues as well as the current status of industry regulation in his thorough and completely revised edition.
Mindless illustrates the shortcomings of CBS, providing an in-depth and disturbing look at how human dignity is slipping as we become cogs on a white collar assembly line.
Bringing together the work of anthropologists, sociologists, economists, historians, and geographers, this collection reveals how the banana industry marshaled workers of differing nationalities, ethnicities, and languages and, in so doing, created unprecedented potential for conflict throughout Latin American and the Caribbean. The frequently abusive conditions that banana workers experienced, the contributors point out, gave rise to one of Latin America’s earliest and most militant labor movements. Responding to both the demands of workers’ organizations and the power of U.S. capital, Latin American governments were inevitably affected by banana production. Banana Wars explores how these governments sometimes asserted their sovereignty over foreign fruit companies, but more often became their willing accomplices. With several essays focusing on the operations of the extraordinarily powerful United Fruit Company, the collection also examines the strategies and reactions of the American and European corporations seeking to profit from the sale of bananas grown by people of different cultures working in varied agricultural and economic environments.
Laura T. Raynolds