Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as:
Snagging positive media coverage
Creating eye-catching news releases and photo opportunities
Avoiding the endless traps set by journalists
Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.
From siblings entering war over who gets custody of the Christmas television guide to a turkey who really does just want 'one more chance' before becoming part of a family dinner, these pieces are gentle, witty and often moving.
Relentlessly festive throughout, the tales were written for performance by a female cast, but can equally be enjoyed as short stories by everybody.
Paul Richards draws on his extensive first-hand experience in Sierra Leone to argue that the international community’s panicky response failed to take account of local expertise and common sense. Crucially, Richards shows that the humanitarian response to the disease was most effective in those areas where it supported these initiatives and that it hampered recovery when it ignored or disregarded local knowledge.
1) When Jimmy Became James
2) Letters To Sparkle
3) Drop Me With Dignity
4) Is It Too Late To Save Oscar Pike?
5) Toxic Tornado
6) Gone Midnight
7) Probably The Greatest Goal Ever Scored
8) Great Achievers
9) There's Absolutely Nothing Wrong With Oscar Pike
10) An Ambulance Stuck In Traffic
Land Law, a brand new title in the Foundations series, offers a comprehensive, clear and straightforward account of the law ideal for LLB or GDL/CPE students. Readers will gain a firm grasp of the essential concepts as well as an awareness of important developments in the law.
Use the power of MyLawChamber to accelerate your learning. You need both an access card and a course ID to access MyLawChamber:Is your lecturer using MyLawChamber? Ask your lecturer for your course ID. Has an access card been included with the book? Check the inside back cover of the book. If you have a course ID but no access card, go to: http://www.mylawchamber.com to buy access to this interactive study programme.
MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.
For educator access, contact your Pearson Account Manager. To find out who your Account Manager is, visit www.pearsoned.co.uk/replocator
Law of Contract, part of the Foundations Series, offers a comprehensive, clear and straightforward account of the law ideal for LLB and GDL students.
Need extra support?
This product is the book alone, and does NOT come with access to MyLawChamber.
This title can be supported by MyLawChamber, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.
You can benefit from MyLawChamber at a reduced price by purchasing a pack containing a copy of the book and an access card for MyLawChamber: Law of Contract with MyLawChamber access card 12e (ISBN 9781292063829). Alternatively, buy access to MyLawChamber and the eText – an online version of the book - online at www.mylawchamber.com.
For educator access, contact your Pearson academic consultant. To find out who your academic consultant is, visit www.pearsoned.co.uk/replocator
"Made in America, Sold in the Nam" brings together the writings of more than two dozen Vietnam-era veterans who have never before had the chance to speak their peace. Through diaries, essays, and poems, each contributor brings a unique first-person perspective that will be appreciated by veterans, their families, and historians. Taken together, this book represents the conscience of a nation: patriotic, duty-bound, and mired in a swamp of confusion and pain.
New Second Edition includes material by the spouses, adult children, and other survivors of the war. "Made in America, Sold in the Nam" is Book #2 in the Reflections of History Series from Modern History Press. For Viet Nam Vets: an opportunity to verify their experiences against experiences of others leading to validation and perhaps even an airing of their suspicions and fears about themselves. No matter how long it has been, healing is possible. For Families of the KIA: peace and understanding about the experiences of their loved one and if they have letters from their loved ones, perhaps a way to fill in what could never be spoken. For Adult Children and Spouses of Vets empathy for their war experience, in spite of whether or not there has been communication about how it really went down. For Vets of Recent Conflicts: a shortcut to understanding the overall experience of war and how one copes with its indelible marks. Discover the commonality of those who have endured their time as warriors. For Society and Generations to come:
. Learn what really happens during a modern military conflict.
. A plea for wisdom in how we deal with other peoples on Earth.
. A chance to break the cycle of doing the same things and hoping for magically different outcomes.
"That there is conflict and confusion over how we are to view the Viet Nam War and how we are to feel about those who sacrificed for this effort, makes this book all the more important. These pieces give the average person insight into what really happened to those that served and what they thought that they were trying to accomplish. There is some personal truth, buried emotion, and a few heroes in their own right." -Tami Brady, TCM Reviews
Modern History Press is an imprint of Loving Healing Press (www.LovingHealing.com)
For over 25 years The Longman Dictionary of Law has been the definitive dictionary reference for students and legal practitioners. The eighth edition of The Longman Dictionary of Law has been fully updated with legislative and case law developments.
The dictionary now comes complete with access to an interactive Pearson eText. This is an electronic version of The Longman Dictionary of Law, which is fully searchable. The eText includes audio pronunciation guides for Latin and French phrases that feature in legal terminology, and you can personalise it with your own notes and bookmarks.