Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.
In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
The Globe and Mail Top Leadership and Management BookForbes Top Creative Leadership Book
From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work-and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed.
"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge.
This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto that offers lessons including:
Take away managers' power over employeesLearn from your best employees-and your worstHire only people who are smarter than you are, no matter how long it takes to find themPay unfairly (it's more fair!)Don't trust your gut: Use data to predict and shape the futureDefault to open-be transparent and welcome feedbackIf you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough.
Drawing on the latest research in behavioral economics and a profound grasp of human psychology, WORK RULES! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands.
WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.
In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.
Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.
Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.
A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.
“The Social Network, the much anticipated movie…adapted from Ben Mezrich’s book The Accidental Billionaires.” —The New York Times
Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University’s elite, competitive, and accomplished student body. Then, in 2003, Zuckerberg hacked into Harvard’s computers, crashed the campus network, almost got himself expelled, and was inspired to create Facebook, the social networking site that has since revolutionized communication around the world.
With Saverin’s funding their tiny start-up went from dorm room to Silicon Valley. But conflicting ideas about Facebook’s future transformed the friends into enemies. Soon, the undergraduate exuberance that marked their collaboration turned into out-and-out warfare as it fell prey to the adult world of venture capitalists, big money, and lawyers.
From the Trade Paperback edition.
From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives
Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.
From the Hardcover edition.
From the Trade Paperback edition.
In Rise of the Robots, Ford details what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications. The past solutions to technological disruption, especially more training and education, aren't going to work, and we must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity. Rise of the Robots is essential reading for anyone who wants to understand what accelerating technology means for their own economic prospects—not to mention those of their children—as well as for society as a whole.
Social networks, the defining cultural movement of our time, offer many freedoms. But as we work and shop and date over the Web, we are opening ourselves up to intrusive privacy violations by employers, the police, and aggressive data collection companies that sell our information to any and all takers.
Through groundbreaking research, Andrews reveals how routinely colleges reject applicants due to personal information searches, robbers use vacation postings to target homes for break-ins, and lawyers scour our social media for information to use against us in court. And the legal system isn't protecting us—in the thousands of privacy violations brought to trial, judges often rule against the victims. Providing expert advice and leading the charge to secure our rights, Andrews proposes a Social Network Constitution to protect us all. Now is the time to join her and take action—the very future of privacy is at stake.
Log on to www.loriandrews.com to sign the Constitution for Web Privacy.
In his bestselling Here Comes Everybody, Internet guru Clay Shirky provided readers with a much-needed primer for the digital age. Now, with Cognitive Surplus, he reveals how new digital technology is unleashing a torrent of creative production that will transform our world. For the first time, people are embracing new media that allow them to pool their efforts at vanishingly low cost. The results of this aggregated effort range from mind-expanding reference tools like Wikipedia to life-saving Web sites like Ushahidi.com, which allows Kenyans to report acts of violence in real time. Cognitive Surplus explores what's possible when people unite to use their intellect, energy, and time for the greater good.
Hughes draws on an enormous range of literature, art, and architecture to explore what technology has brought to society and culture, and to explain how we might begin to develop an "ecotechnology" that works with, not against, ecological systems. From the "Creator" model of development of the sixteenth century to the "big science" of the 1940s and 1950s to the architecture of Frank Gehry, Hughes nimbly charts the myriad ways that technology has been woven into the social and cultural fabric of different eras and the promises and problems it has offered. Thomas Jefferson, for instance, optimistically hoped that technology could be combined with nature to create an Edenic environment; Lewis Mumford, two centuries later, warned of the increasing mechanization of American life.
Such divergent views, Hughes shows, have existed side by side, demonstrating the fundamental idea that "in its variety, technology is full of contradictions, laden with human folly, saved by occasional benign deeds, and rich with unintended consequences." In Human-Built World, he offers the highly engaging history of these contradictions, follies, and consequences, a history that resurrects technology, rightfully, as more than gadgetry; it is in fact no less than an embodiment of human values.
For centuries, we as a society have operated according to a very unflattering view of human nature: that, humans are universally and inherently selfish creatures. As a result, our most deeply entrenched social structures – our top-down business models, our punitive legal systems, our market-based approaches to everything from education reform to environmental regulation - have been built on the premise that humans are driven only by self interest, programmed to respond only to the invisible hand of the free markets or the iron fist of a controlling government.
In the last decade, however, this fallacy has finally begun to unravel, as hundreds of studies conducted across dozens of cultures have found that most people will act far more cooperatively than previously believed. Here, Harvard University Professor Yochai Benkler draws on cutting-edge findings from neuroscience, economics, sociology, evolutionary biology, political science, and a wealth of real world examples to debunk this long-held myth and reveal how we can harness the power of human cooperation to improve business processes, design smarter technology, reform our economic systems, maximize volunteer contributions to science, reduce crime, improve the efficacy of civic movements, and more.
For example, he describes how:
• By building on countless voluntary contributions, open-source software communities have developed some of the most important infrastructure on which the World Wide Web runs
• Experiments with pay-as-you-wish pricing in the music industry reveal that fans will voluntarily pay far more for their favorite music than economic models would ever predic
• Many self-regulating communities, from the lobster fishermen of Maine to farmers in Spain, live within self-regulating system for sharing and allocating communal resources
• Despite recent setbacks, Toyota’s collaborative shop-floor, supply chain, and management structure contributed to its meteoric rise above its American counterparts for over a quarter century.
• Police precincts across the nation have managed to reduce crime in tough neighborhoods through collaborative, trust-based, community partnerships.
A must-read for anyone who wants to understand the dynamics of cooperation in 21st century life, The Penguin and the Leviathan not only challenges so many of the ways in which we live and work, it forces us to rethink our entire view of human nature.
From the Hardcover edition.
ONE OF THE WASHINGTON POST'S 10 BEST BOOKS OF 2015
One of the world’s leading authorities on global security, Marc Goodman takes readers deep into the digital underground to expose the alarming ways criminals, corporations, and even countries are using new and emerging technologies against you—and how this makes everyone more vulnerable than ever imagined.
Technological advances have benefited our world in immeasurable ways, but there is an ominous flip side: our technology can be turned against us. Hackers can activate baby monitors to spy on families, thieves are analyzing social media posts to plot home invasions, and stalkers are exploiting the GPS on smart phones to track their victims’ every move. We all know today’s criminals can steal identities, drain online bank accounts, and wipe out computer servers, but that’s just the beginning. To date, no computer has been created that could not be hacked—a sobering fact given our radical dependence on these machines for everything from our nation’s power grid to air traffic control to financial services.
Yet, as ubiquitous as technology seems today, just over the horizon is a tidal wave of scientific progress that will leave our heads spinning. If today’s Internet is the size of a golf ball, tomorrow’s will be the size of the sun. Welcome to the Internet of Things, a living, breathing, global information grid where every physical object will be online. But with greater connections come greater risks. Implantable medical devices such as pacemakers can be hacked to deliver a lethal jolt of electricity and a car’s brakes can be disabled at high speed from miles away. Meanwhile, 3-D printers can produce AK-47s, bioterrorists can download the recipe for Spanish flu, and cartels are using fleets of drones to ferry drugs across borders.
With explosive insights based upon a career in law enforcement and counterterrorism, Marc Goodman takes readers on a vivid journey through the darkest recesses of the Internet. Reading like science fiction, but based in science fact, Future Crimes explores how bad actors are primed to hijack the technologies of tomorrow, including robotics, synthetic biology, nanotechnology, virtual reality, and artificial intelligence. These fields hold the power to create a world of unprecedented abundance and prosperity. But the technological bedrock upon which we are building our common future is deeply unstable and, like a house of cards, can come crashing down at any moment.
Future Crimes provides a mind-blowing glimpse into the dark side of technological innovation and the unintended consequences of our connected world. Goodman offers a way out with clear steps we must take to survive the progress unfolding before us. Provocative, thrilling, and ultimately empowering, Future Crimes will serve as an urgent call to action that shows how we can take back control over our own devices and harness technology’s tremendous power for the betterment of humanity—before it’s too late.
From the Hardcover edition.
Mindless illustrates the shortcomings of CBS, providing an in-depth and disturbing look at how human dignity is slipping as we become cogs on a white collar assembly line.
In Physics of the Future, Michio Kaku—the New York Times bestselling author of Physics of the Impossible—gives us a stunning, provocative, and exhilarating vision of the coming century based on interviews with over three hundred of the world’s top scientists who are already inventing the future in their labs. The result is the most authoritative and scientifically accurate description of the revolutionary developments taking place in medicine, computers, artificial intelligence, nanotechnology, energy production, and astronautics.
In all likelihood, by 2100 we will control computers via tiny brain sensors and, like magicians, move objects around with the power of our minds. Artificial intelligence will be dispersed throughout the environment, and Internet-enabled contact lenses will allow us to access the world's information base or conjure up any image we desire in the blink of an eye.
Meanwhile, cars will drive themselves using GPS, and if room-temperature superconductors are discovered, vehicles will effortlessly fly on a cushion of air, coasting on powerful magnetic fields and ushering in the age of magnetism.
Using molecular medicine, scientists will be able to grow almost every organ of the body and cure genetic diseases. Millions of tiny DNA sensors and nanoparticles patrolling our blood cells will silently scan our bodies for the first sign of illness, while rapid advances in genetic research will enable us to slow down or maybe even reverse the aging process, allowing human life spans to increase dramatically.
In space, radically new ships—needle-sized vessels using laser propulsion—could replace the expensive chemical rockets of today and perhaps visit nearby stars. Advances in nanotechnology may lead to the fabled space elevator, which would propel humans hundreds of miles above the earth’s atmosphere at the push of a button.
But these astonishing revelations are only the tip of the iceberg. Kaku also discusses emotional robots, antimatter rockets, X-ray vision, and the ability to create new life-forms, and he considers the development of the world economy. He addresses the key questions: Who are the winner and losers of the future? Who will have jobs, and which nations will prosper?
All the while, Kaku illuminates the rigorous scientific principles, examining the rate at which certain technologies are likely to mature, how far they can advance, and what their ultimate limitations and hazards are. Synthesizing a vast amount of information to construct an exciting look at the years leading up to 2100, Physics of the Future is a thrilling, wondrous ride through the next 100 years of breathtaking scientific revolution.
From the Hardcover edition.
In his bestselling book The World Without Us, Alan Weisman considered how the Earth could heal and even refill empty niches if relieved of humanity's constant pressures. Behind that groundbreaking thought experiment was his hope that we would be inspired to find a way to add humans back to this vision of a restored, healthy planet-only in harmony, not mortal combat, with the rest of nature.
But with a million more of us every 4 1/2 days on a planet that's not getting any bigger, and with our exhaust overheating the atmosphere and altering the chemistry of the oceans, prospects for a sustainable human future seem ever more in doubt. For this long awaited follow-up book, Weisman traveled to more than 20 countries to ask what experts agreed were probably the most important questions on Earth--and also the hardest: How many humans can the planet hold without capsizing? How robust must the Earth's ecosystem be to assure our continued existence? Can we know which other species are essential to our survival? And, how might we actually arrive at a stable, optimum population, and design an economy to allow genuine prosperity without endless growth?
Weisman visits an extraordinary range of the world's cultures, religions, nationalities, tribes, and political systems to learn what in their beliefs, histories, liturgies, or current circumstances might suggest that sometimes it's in their own best interest to limit their growth. The result is a landmark work of reporting: devastating, urgent, and, ultimately, deeply hopeful.
By vividly detailing the burgeoning effects of our cumulative presence, Countdown reveals what may be the fastest, most acceptable, practical, and affordable way of returning our planet and our presence on it to balance. Weisman again shows that he is one of the most provocative journalists at work today, with a book whose message is so compelling that it will change how we see our lives and our destiny.
It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills—and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These “bots” started with human programming and logic, but now their reach extends beyond what their creators ever expected.
In this fascinating, frightening book, Christopher Steiner tells the story of how algorithms took over—and shows why the “bot revolution” is about to spill into every aspect of our lives, often silently, without our knowledge.
The May 2010 “Flash Crash” exposed Wall Street’s reliance on trading bots to the tune of a 998-point market drop and $1 trillion in vanished market value. But that was just the beginning. In Automate This, we meet bots that are driving cars, penning haiku, and writing music mistaken for Bach’s. They listen in on our customer service calls and figure out what Iran would do in the event of a nuclear standoff. There are algorithms that can pick out the most cohesive crew of astronauts for a space mission or identify the next Jeremy Lin. Some can even ingest statistics from baseball games and spit out pitch-perfect sports journalism indistinguishable from that produced by humans.
The interaction of man and machine can make our lives easier. But what will the world look like when algorithms control our hospitals, our roads, our culture, and our national security? What happens to businesses when we automate judgment and eliminate human instinct? And what role will be left for doctors, lawyers, writers, truck drivers, and many others?Who knows—maybe there’s a bot learning to do your job this minute.
The network has become the core organizational structure for postmodern politics, culture, and life, replacing the modern era’s hierarchical systems. From peer-to-peer file sharing and massive multiplayer online games to contagion vectors of digital or biological viruses and global affiliations of terrorist organizations, the network form has become so invasive that nearly every aspect of contemporary society can be located within it.
Borrowing their title from the hacker term for a program that takes advantage of a flaw in a network system, Alexander R. Galloway and Eugene Thacker challenge the widespread assumption that networks are inherently egalitarian. Instead, they contend that there exist new modes of control entirely native to networks, modes that are at once highly centralized and dispersed, corporate and subversive.
In this provocative book-length essay, Galloway and Thacker argue that a whole new topology must be invented to resist and reshape the network form, one that is as asymmetrical in relationship to networks as the network is in relation to hierarchy.
Alexander R. Galloway is associate professor of culture and communications at New York University and the author of Gaming: Essays on Algorithmic Culture (Minnesota, 2006) and Protocol: How Control Exists after Decentralization.
Eugene Thacker is associate professor of new media at the Georgia Institute of Technology and the author of Biomedia (Minnesota, 2004) and The Global Genome: Biotechnology, Politics, and Culture.
From drones to Mars rovers—an exploration of the most innovative use of robots today and a provocative argument for the crucial role of humans in our increasingly technological future.
In Our Robots, Ourselves, David Mindell offers a fascinating behind-the-scenes look at the cutting edge of robotics today, debunking commonly held myths and exploring the rapidly changing relationships between humans and machines.
Drawing on firsthand experience, extensive interviews, and the latest research from MIT and elsewhere, Mindell takes us to extreme environments—high atmosphere, deep ocean, and outer space—to reveal where the most advanced robotics already exist. In these environments, scientists use robots to discover new information about ancient civilizations, to map some of the world’s largest geological features, and even to “commute” to Mars to conduct daily experiments. But these tools of air, sea, and space also forecast the dangers, ethical quandaries, and unintended consequences of a future in which robotics and automation suffuse our everyday lives.
Mindell argues that the stark lines we’ve drawn between human and not human, manual and automated, aren’t helpful for understanding our relationship with robotics. Brilliantly researched and accessibly written, Our Robots, Ourselves clarifies misconceptions about the autonomous robot, offering instead a hopeful message about what he calls “rich human presence” at the center of the technological landscape we are now creating.
From the Hardcover edition.
While Alec Ross was working as Senior Advisor for Innovation to the Secretary of State, he traveled to forty-one countries, exploring the latest advances coming out of every continent. From startup hubs in Kenya to R&D labs in South Korea, Ross has seen what the future holds.
In The Industries of the Future, Ross provides a “lucid and informed guide” (Financial Times) to the changes coming in the next ten years. He examines the fields that will most shape our economic future, including robotics and artificial intelligence, cybercrime and cybersecurity, the commercialization of genomics, the next step for big data, and the impact of digital technology on money and markets. In each of these realms, Ross addresses the toughest questions: How will we have to adapt to the changing nature of work? Is the prospect of cyberwar sparking the next arms race? How can the world’s rising nations hope to match Silicon Valley with their own innovation hotspots? And what can today’s parents do to prepare their children for tomorrow?
Ross blends storytelling and economic analysis to show how sweeping global trends are affecting the ways we live. Sharing insights from global leaders—from the founders of Google and Twitter to defense experts like David Petraeus—Ross reveals the technologies and industries that will drive the next stage of globalization. The Industries of the Future is “a riveting and mind-bending book” (New York Journal of Books), a “must read” (Wendy Kopp, Founder of Teach for America) regardless of “whether you follow these fields closely or you still think of Honda as a car rather than a robotics company” (Forbes).
A Salon Best Book of the Year
In 1997, the computer was still a relatively new tool---a sleek and unforgiving machine that was beyond the grasp of most users. With intimate and unflinching detail, software engineer Ellen Ullman examines the strange ecstasy of being at the forefront of the predominantly male technological revolution, and the difficulty of translating the inherent messiness of human life into artful and efficient code. Close to the Machine is an elegant and revelatory mediation on the dawn of the digital era.
Theodore J. Kaczynski has been convicted for illegally transporting, mailing, and using bombs, resulting in the deaths of three people. He is now serving a life sentence in the supermax prison in Florence, Colorado.
The ideas and views expressed by Kaczynski before and after his capture raise crucial issues concerning the evolution and future of our society. For the first time, the reader will have access to an uncensored personal account of his anti-technology philosophy, which goes far beyond Unabomber pop culture mythology.
Feral House does not support or justify Kaczynski's crimes, nor does the author receive royalties or compensation for this book. It is this publisher’s mission, as well as a foundation of the First Amendment, to allow the reader the ability to discern the value of any document.
David Skrbina, who wrote the introduction, teaches philosophy at the University of Michigan, Dearborn.
Your every step online is being tracked and stored, and your identity literally stolen. Big companies and big governments want to know and exploit what you do, and privacy is a luxury few can afford or understand.
In this explosive yet practical book, Kevin Mitnick uses true-life stories to show exactly what is happening without your knowledge, teaching you "the art of invisibility"--online and real-world tactics to protect you and your family, using easy step-by-step instructions. Reading this book, you will learn everything from password protection and smart Wi-Fi usage to advanced techniques designed to maximize your anonymity.
Kevin Mitnick knows exactly how vulnerabilities can be exploited and just what to do to prevent that from happening. The world's most famous--and formerly the US government's most wanted--computer hacker, he has hacked into some of the country's most powerful and seemingly impenetrable agencies and companies, and at one point was on a three-year run from the FBI. Now Mitnick is reformed and widely regarded as the expert on the subject of computer security.
Invisibility isn't just for superheroes--privacy is a power you deserve and need in the age of Big Brother and Big Data.
One thing these technologies can't do is answer the profound moral issues they raise. Who should be held accountable when they go wrong? What responsibility do we, as creators and users, have for the technologies we build? In A Dangerous Master, ethicist Wendell Wallach tackles such difficult questions with hard-earned authority, imploring both producers and consumers to face the moral ambiguities arising from our rapid technological growth. There is no doubt that scientific research and innovation are a source of promise and productivity, but, as Wallach, argues, technological development is at risk of becoming a juggernaut beyond human control. Examining the players, institutions, and values lobbying against meaningful regulation of everything from autonomous robots to designer drugs, A Dangerous Master proposes solutions for regaining control of our technological destiny.
Wallach's nuanced study offers both stark warnings and hope, navigating both the fears and hype surrounding technological innovations. An engaging, masterful analysis of the elements we must manage in our quest to survive as a species, A Dangerous Master forces us to confront the practical—and moral—purposes of our creations.
Astonishing technological advances like these are arriving in increasing numbers. Scholar and entrepreneur Vivek Wadhwa uses this book to alert us to dozens of them and raise important questions about what they may mean for us.
Breakthroughs such as personalized genomics, self-driving vehicles, drones, and artificial intelligence could make our lives healthier, safer, and easier. But the same technologies raise the specter of a frightening, alienating future: eugenics, a jobless economy, complete loss of privacy, and ever-worsening economic inequality. As Wadhwa puts it, our choices will determine if our future is Star Trek or Mad Max.
Wadhwa offers us three questions to ask about every emerging technology: Does it have the potential to benefit everyone equally? What are its risks and rewards? And does it promote autonomy or dependence? Looking at a broad array of advances in this light, he emphasizes that the future is up to us to create—that even if our hands are not on the wheel, we will decide the driverless car's destination.
Storytelling and directingShooting, editing, and renderingCreating your very own channelBroadcasting user-generated contentRe-broadcasting commercial contentCultivating a devoted audienceFitting into the YouTube communityBecoming a success story
Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.
Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.
While such "liberation technology" has been instrumental in freeing Egypt and Tunisia, other cases—such as China and Iran—demonstrate that it can be deployed just as effectively by authoritarian regimes seeking to control the Internet, stifle protest, and target dissenters. This two-sided dynamic has set off an intense technological race between "netizens" demanding freedom and authoritarians determined to retain their grip on power.
Liberation Technology brings together cutting-edge scholarship from scholars and practitioners at the forefront of this burgeoning field of study. An introductory section defines the debate with a foundational piece on liberation technology and is then followed by essays discussing the popular dichotomy of "liberation" versus "control" with regard to the Internet and the sociopolitical dimensions of such controls. Additional chapters delve into the cases of individual countries: China, Egypt, Iran, and Tunisia.
This book also includes in-depth analysis of specific technologies such as Ushahidi—a platform developed to document human-rights abuses in the wake of Kenya’s 2007 elections—and alkasir—a tool that has been used widely throughout the Middle East to circumvent cyber-censorship.
Liberation Technology will prove an essential resource for all students seeking to understand the intersection of information and communications technology and the global struggle for democracy.
Contributors: Walid Al-Saqaf, Daniel Calingaert, Ronald Deibert, Larry Diamond, Elham Gheytanchi, Philip N. Howard, Muzammil M. Hussain, Rebecca MacKinnon, Patrick Meier, Evgeny Morozov, Xiao Qiang, Rafal Rohozinski, Mehdi Yahyanejad
“A must-read for this moment in time.”—Steven D. Levitt, co-author of Freakonomics • One of the best books of the year—Nature
Mary Aiken, the world’s leading expert in forensic cyberpsychology, offers a starting point for all future conversations about how the Internet is shaping development and behavior, societal norms and values, children, safety, privacy, and our perception of the world. Drawing on her own research and extensive experience with law enforcement, Aiken covers a wide range of subjects, from the impact of screens on the developing child to the explosion of teen sexting and the acceleration of compulsive and addictive behaviors online. Aiken provides surprising statistics and incredible-but-true case studies of hidden trends that are shaping our culture and raising troubling questions about where the digital revolution is taking us.
Praise for The Cyber Effect
“How to guide kids in a hyperconnected world is one of the biggest challenges for today’s parents. Mary Aiken clearly and calmly separates reality from myth. She clearly lays out the issues we really need to be concerned about and calmly instructs us on how to keep our kids safe and healthy in their digital lives.”—Peggy Orenstein, author of the New York Times bestseller Girls & Sex
“[A] fresh voice and a uniquely compelling perspective that draws from the murky, fascinating depths of her criminal case file and her insight as a cyber-psychologist . . . This is Aiken’s cyber cri de coeur as a forensic scientist, and she wants everyone on the case.”—The Washington Post
“Fascinating . . . If you have children, stop what you are doing and pick up a copy of The Cyber Effect.”—The Times (UK)
“An incisive tour of sociotechnology and its discontents.”—Nature
“Just as Rachel Carson launched the modern environmental movement with her Silent Spring, Mary Aiken delivers a deeply disturbing, utterly penetrating, and urgently timed investigation into the perils of the largest unregulated social experiment of our time.”—Bob Woodward
“Mary Aiken takes us on a fascinating, thought-provoking, and at times scary journey down the rabbit hole to witness how the Internet is changing the human psyche. A must-read for anyone who wants to understand the temptations and tragedies of cyberspace.”—John R. Suler, PhD, author of The Psychology of Cyberspace
“Drawing on a fascinating and mind-boggling range of research and knowledge, Mary Aiken has written a great, important book that terrifies then consoles by pointing a way forward so that our experience online might not outstrip our common sense.”—Steven D. Levitt
“Having worked with law enforcement groups from INTERPOL and Europol as well as the U.S. government, Aiken knows firsthand how today’s digital tools can be exploited by criminals lurking in the Internet’s Dark Net.”—Newsweek
But what about the average person? How will the Singularity affect our daily lives—our jobs, our families, and our wealth?
Singularity Rising: Surviving and Thriving in a Smarter, Richer, and More Dangerous World focuses on the implications of a future society faced with an abundance of human and artificial intelligence. James D. Miller, an economics professor and popular speaker on the Singularity, reveals how natural selection has been increasing human intelligence over the past few thousand years and speculates on how intelligence enhancements will shape civilization over the next forty years.
Miller considers several possible scenarios in this coming singularity:
• A merger of man and machine making society fantastically wealthy and nearly immortal
• Competition with billions of cheap AIs drive human wages to almost nothing while making investors rich
• Businesses rethink investment decisions to take into account an expected future period of intense creative destruction
• Inequality drops worldwide as technologies mitigate the cognitive cost of living in impoverished environments
• Drugs designed to fight Alzheimer's disease and keep soldiers alert on battlefields have the fortunate side effect of increasing all of their users’ IQs, which, in turn, adds a percentage points to worldwide economic growth
Singularity Rising offers predictions about the economic implications for a future of widely expanding intelligence and practical career and investment advice on flourishing on the way to the Singularity.
Each of us exists in three-dimensional, physical space. But, as a constellation of everyday digital phenomena rewires our lives, we are increasingly coaxed from the containment of our predigital selves into a wonderful and eerie fourth dimension, a world of ceaseless communication, instant information, and global connection.
Our portals to this new world have been wedged open, and the silhouette of a figure is slowly taking shape. But what does it feel like to be four-dimensional? How do digital technologies influence the rhythms of our thoughts, the style and tilt of our consciousness? What new sensitivities and sensibilities are emerging with our exposure to the delights, sorrows, and anxieties of a networked world? And how do we live in public with these recoded private lives?
Laurence Scott—hailed as a “New Generation Thinker” by the Arts and Humanities Research Council and the BBC—shows how this four-dimensional life is dramatically changing us by redefining our social lives and extending the limits of our presence in the world. Blending tech-philosophy with insights on everything from Seinfeld to the fall of Gaddafi, Scott stands with a rising generation of social critics hoping to understand our new reality. His virtuosic debut is a revelatory and original exploration of life in the digital age.
Can we scientifically predict our future? Scientists and pseudo scientists have been pursuing this mystery for hundreds and perhaps thousands of years. But now, astonishing new research is revealing patterns in human behavior previously thought to be purely random. Precise, orderly, predictable patterns...
Albert Laszlo Barabasi, already the world's preeminent researcher on the science of networks, describes his work on this profound mystery in Bursts, a stunningly original investigation into human nature. His approach relies on the digital reality of our world, from mobile phones to the Internet and email, because it has turned society into a huge research laboratory. All those electronic trails of time stamped texts, voicemails, and internet searches add up to a previously unavailable massive data set of statistics that track our movements, our decisions, our lives. Analysis of these trails is offering deep insights into the rhythm of how we do everything. His finding? We work and fight and play in short flourishes of activity followed by next to nothing. The pattern isn't random, it's "bursty." Randomness does not rule our lives in the way scientists have assumed up until now.
Illustrating this revolutionary science, Barabasi artfully weaves together the story of a 16th century burst of human activity-a bloody medieval crusade launched in his homeland, Transylvania-with the modern tale of a contemporary artist hunted by the FBI through our post 9/11 surveillance society. These narratives illustrate how predicting human behavior has long been the obsession, sometimes the duty, of those in power. Barabási's astonishingly wide range of examples from seemingly unrelated areas include how dollar bills move around the U.S., the pattern everyone follows in writing email, the spread of epidemics, and even the flight patterns of albatross. In all these phenomena a virtually identical, mathematically described bursty pattern emerges.
Bursts reveals what this amazing new research is showing us about where individual spontaneity ends and predictability in human behavior begins. The way you think about your own potential to do something truly extraordinary will never be the same.
In The Party’s Over, Richard Heinberg places this momentous transition in historical context, showing how industrialism arose from the harnessing of fossil fuels, how competition to control access to oil shaped the geopolitics of the twentieth century and how contention for dwindling energy resources in the twenty-first century will lead to resource wars in the Middle East, Central Asia and South America. He describes the likely impacts of oil depletion and all of the energy alternatives. Predicting chaos unless the United States—the world’s foremost oil consumer—is willing to join with other countries to implement a global program of resource conservation and sharing, he also recommends a “managed collapse” that might make way for a slower-paced, low-energy, sustainable society in the future.
More readable than other accounts of this issue, with fuller discussion of the context, social implications and recommendations for personal, community, national and global action, Heinberg’s updated book is a riveting wake-up call for human-kind as the oil era winds down, and a critical tool for understanding and influencing current US foreign policy.
What does this mean for us as individuals and for society as a whole? What are the social implications of this technological revolution that we have witnessed in the short span of about 20 years? Do people of different generations use these technologies in the same ways, or do they adopt them to support their communication habits formed at different times of their lives? How does the illusion of control provided by these technologies affect the way we think about what is meaningful in our lives? Hanson examines the wide-ranging impact of this change. How do individuals posting their viewpoints on the Internet affect democracy? Is it possible to ever completely prevent identity theft over the Internet? How permanent is information stored on the Internet or on a hard drive? Do cell phones change the way people think about privacy or the way they communicate with others? Does email? Do videogames teach new social principles? Do cell phones and the Internet change traditional communication behaviors and attitudes? Hanson discusses these crucial issues and explores to what extent individuals do have control, and she assesses how social and governmental services are responding to (or running from) the problems posed by these new technologies.
Divided into three basic parts, this book:
*addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it;
*explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and
*provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously.
Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.
Though best known for his fiction, William Gibson is as much in demand for his cutting-edge observations on the world we live in now. Originally printed in publications as varied as Wired, the New York Times, and the Observer, these articles and essays cover thirty years of thoughtful, observant life, and are reported in the wry, humane voice that lovers of Gibson have come to crave.
“Gibson pulls off a dazzling trick. Instead of predicting the future, he finds the future all around him, mashed up with the past, and reveals our own domain to us.”—The New York Times Book Review
The developed world is increasingly obsessed with two things: electronic gadgets and our changing climate. We stand in open-mouthed awe at our technological achievements while dejectedly shrugging our shoulders at the state of the planet on which we live. Our choice is clear: we need to reimagine the way in which we engage with the technology we create, if we hope to make the world a better place.
Peter Denton's first RMB manifesto, Gift Ecology: Reimagining a Sustainable World, focused on interpersonal relationships as the foundation for a vibrant and ecologically sustainable society. In his second thought-provoking book in the series, the author challenges readers to use our cherished technologies in new ways. We need to think of our devices not merely as better rocks and sharper spears, but as profound extensions of our hearts and minds that we can use to change the world for the better.
Technology is in our heads, not in our hands. If we don’t like what our technologies are doing to the world and to ourselves, then we all have both the power and the responsibility to make better choices today than we did yesterday. Technology and Sustainability helps readers to redefine our relationship with technology and offers ways in which we can use these tools to make the world a better place through enlightened social media interaction, crowdfunding and other positive engagements. If systems of technology have multiplied individual choices into global problems, then it means those same systems can multiply better choices into the global solutions we need for a sustainable future.
-Guy L. Tribble, Apple, Inc.
Tech luminary, Gordon Bell, and Jim Gemmell unveil a guide to the next digital revolution. Our daily life started becoming digital a decade ago. Now much of what we do is digitally recorded and accessible. This trend won't stop. And the benefits are astonishing.
Based on their own research Bell and Gemmell explain the ever- increasing access to electronic personal memories-both "cloud" services such as Facebook and huge personal hardrives. Using Bell as a test case, the two digitally uploaded everything-photos, computer activity, biometrics-and explored systems that could best store the vast amounts of data and make it accessible. The result? An amazing enhancement of human experience from health and education to productivity and just reminiscing about good times. And then, when you are gone, your memories, your life will still be accessible for your grandchildren...
Your Life, Uploaded is an invaluable guide to taking advantage of new technology that will fascinate and inspire techies, business people, and baby boomers alike.
Information Seeking Behavior and Technology Adoption: Theories and Trends brings together the many theories and meta-theories that make information science relevant across different disciplines. Highlighting theories that had their base in the early days of text-based information and expanding to the digitization of the Internet, this book is an essential reference source for those involved in the education and training of the next-generation of information science professionals, as well as those who are currently working on the design and development of our current information products, systems, and services.
“Human beings have been smart enough to turn nature to their ends, generate vast wealth for themselves, and double their average life span. But are they smart enough to solve the problems of the 21st century?” -- Thomas Homer-Dixon
Can we create ideas fast enough to solve the very problems -- environmental, social, and technological -- we’ve created? Homer-Dixon pinpoints the “ingenuity gap” as the critical problem we face today, and tackles it in a riveting, groundbreaking examination of a world that is rapidly exceeding our intellectual grasp.
In The Ingenuity Gap, Thomas Homer-Dixon, "global guru" (the Toronto Star), "genuine academic celebrity" (Saturday Night) and "one of Canada's most talked about and controversial scholars" (Maclean's) asks: is our world becoming too complex, too fast-paced to manage? The challenges facing us -- ranging from international financial crises and global climate change to pandemics of tuberculosis and AIDS- converge, intertwine, and remain largely beyond our ken. Most of suspect the "experts don't really know what's going on; that as a species we've released forces that are neither managed nor manageable. We are fast approaching a time when we may no longer be able to control a world that increasingly exceeds our grasp. This is "the ingenuity gap" -- the term coined by Thomas Homer-Dixon, political scientist and advisor to the White House -- the critical gap between our need for practical, innovative ideas to solve complex problems and our actual supply of those ideas.
Through gripping narrative stories and incidents that exemplify his arguments, he takes us on a world tour that begins with a heartstopping description of the tragic crash of United Airlines Flight 232 from Denver to Chicago and includes Las Vegas in its desert, a wilderness beach in British Columbia, and his solitary search for a little girl in Patna, India. He shows how, in our complex world, while poor countries are particularly vulnerable to ingenuity gaps, our own rich countries are not immune, and we are caught dangerously between a soaring requirement for ingenuity and an increasingly uncertain supply. When the gap widens, political disintegration and violent upheaval can result, reaching into our own economies and daily lives in subtle ways. In compelling, lucid, prose, he makes real the problems we face and suggests how we might overcome them -- in our own lives, our thing, our business and our societies.
From the Trade Paperback edition.
The Joy of Missing Out considers the technologically focused life, with its impacts on our children, relationships, communities, health, work, and more, and suggests opportunities for those of us longing to cultivate a richer on- and off-line existence. By examining the connected world through the lens of her own internet fast, Christina Crook creates a convincing case for increasing intentionality in our day-to-day lives. Using historical data, typewritten letters, chapter challenges, and personal accounts, she invites us to explore a new way of living, beyond our steady state of distracted connectedness.
Most of us can't throw away our smartphone or cut ourselves off from the internet. But we can all rethink our relationship with the digital world, discovering new ways of introducing balance and discipline to the role of technology in our lives. This book is a must-read for anyone wishing to rediscover quietness of mind and seeking a sense of peace amidst the cacophony of the modern world.
Christina Crook is a wordsmith and communications professional and instigator of the project Letters from a Luddite, which chronicled her thirty-one day internet fast and fueled her passion for exploring the intersection of technology, relationships, and joy.
A deeply insightful and refreshingly unique text, this book corrects the myth that engineering is cold and passionless. Indeed, Florman celebrates engineering not only crucial and fundamental but also vital and alive; he views it as a response to some of our deepest impulses, an endeavor rich in spiritual and sensual rewards. Opposing the "anti-technology" stance, Florman gives readers a practical, creative, and even amusing philosophy of engineering that boasts of pride in his craft.
Just about everyone thinks they know how they got there.
Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
From the Trade Paperback edition.
The updated second edition examines the emergence of new platforms as well as changing patterns of production and consumption in its analysis of Wii, Xbox 360, PS3 and mobile gaming. The new final chapter explores recent developments in games scholarship with particular focus falling on the study of gameplay as socially situated, ‘lived experience’, and on strategies for game history, heritage and preservation. In drawing attention to the fragility and ephemerality of hardware, software and gameplay, this new edition encourages readers and players not only to consider how games might be studied but also what can, will and should be left behind for the next generation of games researchers.
This provocative book introduces a brand-new view of technology. It suggests that technology as a whole is not a jumble of wires and metal but a living, evolving organism that has its own unconscious needs and tendencies. Kevin Kelly looks out through the eyes of this global technological system to discover "what it wants." He uses vivid examples from the past to trace technology's long course and then follows a dozen trajectories of technology into the near future to project where technology is headed. This new theory of technology offers three practical lessons: By listening to what technology wants we can better prepare ourselves and our children for the inevitable technologies to come. By adopting the principles of pro-action and engagement, we can steer technologies into their best roles. And by aligning ourselves with the long-term imperatives of this near-living system, we can capture its full gifts. Written in intelligent and accessible language, this is a fascinating, innovative, and optimistic look at how humanity and technology join to produce increasing opportunities in the world and how technology can give our lives greater meaning.
From the Hardcover edition.