"This is the complete book for both new and experienced salespeopleand business owners to learn and re-learn the essentials forsuccess. How to Sell at Margins Higher Than Your Competitorsemphasizes the pricing strategies and tactics to increase themarket share and profits of any organization. This is a book thatis as important to presidents as it is to salespeople."
--Bill Scales, CEO, Scales Industrial Technologies, Inc.
"As the largest service provider in our industry, we have asignificant market advantage. However, we constantly walk thepricing tightrope because, as this book so clearly states,'business is a game of margins . . . not a game of volume!'"
--John K. Harris, CEO, JK Harris & Company, LLC
"If you live and die on price, this book could be your onlylifeline."
--Tom Reilly, CSP, author of Value-Added Selling and Crush PriceObjections
"How to Sell at Margins Higher Than Your Competitors successfullyillustrates profitable sales truths to assist us in selling formaximum return. This book's well-researched, logical, and affirmingwords validate the simple fact that as a premium company we deservepremium margins. So, while our competitors reduce or match pricesout of fear and scarcity, our managers, thanks to this powerfulsales tool, can continue quoting and closing with profitableconfidence."
--Joe Bracket, President, Power Equipment Company
"I learned a long time ago that it is pretty difficult to controlwhat my competitors will do, but we must control what we do--likemaintaining margins. This book is a 'wow!' that will help mysalesmen crack bad habits. Sales organizations should design theirentire training programs around the content in this book."
--George C. Giessing, President, Brusco-Rich, Inc.
"This energizing book is the 'right stuff' for every sales force.It should be a required study for every executive and salesprofessional who seeks to be successful."
--David R. Little, Chairman and CEO, DXP Enterprises, Inc.
Perfect Phrases for Sales Referrals presents hundreds of time-saving tips and ready-to-use phrases you can use to virtually reinvent yourself when it comes to communicating with clients. Complete with dialogues and scripts for practicing interactions with existing and prospective clients, this handy, practical guide helps you:Generate more referrals Gather more qualified prospects Increase your customer base Improve your personal interaction skills Close more sales than ever!
Often, small or mid-sized businesses don't think they have theresources or the talent to compete with the larger competitors intheir industry. But just because they don't have the advertisingbudgets or purchasing power of their bigger counterparts doesn'tmean they can't play ball. For sales organizations, service mattersmuch more than size.
If your sales business is competing with much bigger fish, the oddsare stacked against you. Pressured and powerless, frustrated andoverwhelmed, you might be tempted to give up. But smallerbusinesses often find advantages over their biggercompetitors.
• Includes proven tactics to help smallbusinesses tackle bigger competitors
• Author William T. Brooks is also theauthor of The New Science of Selling and Persuasionand How to Sell at Higher Margins Than YourCompetitors
• Shows you how to steal market share frombigger vendors with bigger resources
Just because your business can't flood the market with salespeopleor contend on economy of scale and purchasing power, that doesn'tmean you can't compete. The secret is Playing Bigger Than YouAre.
Sun Tzu and Sun Pin's timeless strategic masterpieces are constantly analyzed and interpreted by leaders worldwide. For the first time ever, author D.E. Tarver explains the classic texts, The Art of War by Sun Tzu and The Art of Warfare by Sun Pin, in plain English.
War is the perfect training ground for teaching Sun Tzu's ancient philosophies to attaining victory over an opponent. The Art of War outlines the steps for outwitting the enemy, be it an army of 10,000 or an unresponsive client.
The Art of War teaches leaders strategies to attain victory by: Knowing when to stand up to an opponent, and when to back down. How to be confident without being overly confident. Considering the cost of the campaign before launching an attack. Avoiding an opponent's strengths and striking his weaknesses.
"The one who is first to the field of battle has time to rest, while his opponent rushes into the conflict weary and confused. The first will be fresh and alert. The second will waste most of his energy trying to catch up." Be the first to the battlefield with The Art of War.
be a better spouse? Not communicating well with your employees? Having
trouble building business relationships? Or would you just like to
improve your people skills and your ability to make strong, lasting
impressions on the men and women you meet every day? The solution is
"Skill With People!" Les Giblin's timeless classic has what you need to
get on the fast track to success at home, at work, and in business.
Life lessons from the Master of basic people skills.
as "the most wisdom in the least words", Skill With People has sold
over 2 Million copies and has been translated into 20 languages.
Credited with transforming the lives of its many readers,
Skill with People is a must-have for everyone's personal
library.Communicate with impact.
Influence with certainty. Listen with sensitivity. "Skill With People" shows you how!
They have mastered the art of dealing with people!
Let this book show you how to:
Achieve your goals Handle the human ego Become a master conversationalist Make others feel good about themselves And much more!
with people is the one essential ingredient for success and happiness
at home and in business. "The Art of Dealing With People" gives you the
skills to take your people skills to a level that you never thought
Skill in human relations is similar to skill in any
other field, in that success depends on understanding and mastering
certain basic general principles. You must not only know what to do, but
why you're doing it.
As far as basic principles are concerned,
people are all the same. Yet each individual person you meet is
different. If you attempted to learn some gimmick to deal successfully
with each separate individual you met, you would be face with a hopeless
Influencing people is an art, not a gimmick. When you
apply gimmicks in a superficial, mechanical manner, you go through the
same motions as the person who "has a way," but it doesn't work for you.
The purpose of this book is to give you knowledge based upon an
understanding of human nature: why people act the way they do. The
methods presented in this book have been tested on thousands of people
who have attended my human relations seminars. They are not just my pet
ideas of how you should deal with people, but ideas that have stood the
test of how you must deal with people. That is, if you want to get along
with them and get what you want at the same time.
Yes, we all
want success and happiness. And the day is long past, if it ever
existed, when you could achieve these goals by forcing people to give
you what you want. And begging is no better, for no one has respect for,
or any desire to help, the person who constantly kowtows and literally
goes around with his hand out, begging other people to like him.
one successful way to get the things you want from life is to acquire
skill in dealing with people. Download now and you will learn how.
Early in his sales career, world-renowned sales expert Brian Tracy couldn't find a way to overcome that simple five-word objection and close the sale. Then he discovered a technique that worked. Business boomed. Tracy broke every sales record in his company and increased his income twenty-fold.
Since that breakthrough many years ago, Tracy has meticulously studied and collected the best of the best in sales-closing techniques. Now, in The Art of Closing the Sale, he shares this wealth of knowledge that has already helped more than one million people maximize their sales results.
No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can't close the sale, your efforts yield nothing.
The Art of Closing the Sale teaches the learnable skills that anyone can use to transform the sales process into a consistent win. This book is an absolute must-read for every sales professional seeking to boost their career and create a future of success.
Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted.
Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.
Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane.
Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional.
If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:
· Set crazy goals—and reach them, every single day.
· Feed the beast: when you value money and spend it on the right things, you get more of it.
· Shut down the doubters—and use your haters as fuel.
Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It's a simple choice: be obsessed or be average.
The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.
It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
o project warmth, enthusiasm, and integrity
o effectively use 100 creative closes
o increase productivity and professionalism
o overcome the five basic reasons people will not buy
o deal respectfully with challenging prospects
Learn the philosophies that million dollar earners in network marketing use to earn the lifestyle that you dream about today. These 3 philosophies have been used by tens of thousands of high income earners to build an army of motivated people in their downline.
Imagine what you can do with Jim Rohn’s top 3 success principles of network marketing in your recruiting efforts and in motivating people to achieve their dreams. Put the power of ideas to work in your business today.
But imagine being able to sell your products when others cannot,being able to take market share from both your competitors, andknowing the precise formulas that would allow you to expand yoursales while others make excuses.
If You’re Not First, You’re Last is about howto sell your products and services—despite theeconomy—and provides the reader with ways to capitalizeregardless of their product, service, or idea. Grant shares hisproven strategies that will allow you to not just continue to sell,but create new products, increase margins, gain market share andmuch more. Key concepts in If You’re Not First,You’re Last include:Converting the Unsold to SoldThe Power Schedule to Maximize SalesYour Freedom Financial PlanThe Unreasonable Selling Attitude
Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad’s basement. Now he owns Detroit’s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn.
As a third-generation pawnbroker, Gold grew up in the business, dealing with customers who could be unruly and violent as often as they were friendly. He became good at selling just about anything and at buying items for what they were worth. Although he started at his family’s small pawnshop, he has now expanded into a fifty-thousand-square-foot former bowling alley, making a thousand deals a day.
On any given day, he could be taking a vintage car in to pawn or chasing down a thief who’s just stolen a gold chain from the store. No business school in the world can teach you as much about buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends, and predicting the economy’s ups and downs.
In this entertaining, honest book, Gold takes you inside some of his weirdest, wackiest deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business—and neither should you.
You will learn:How to tell an emotional story when you’re selling—and take emotion out of the transaction when you’re buyingWhy judging your customers before you know them can kill a potential dealHow to deal with risk, both mental and physicalHow to communicate with employees (even if they’re your own kids)Why investing in relationships with your community is time well spentWhy your business should never be limited by what others tell you it should be
No place in the world prepares you better for the working world than a pawnshop, and Les Gold takes you inside his shop to share what he’s learned from fifty-five years in the most interesting job in the world.
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.
Over the next week, Pindar introduces Joe to a series of “go-givers”: a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector” who brought them all together. Pindar’s friends teach Joe the Five Laws of Stratospheric Success and help him open himself up to the power of giving.
Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.
Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb “Give and you shall receive.”
Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.
This expanded edition includes the text of the original business parable, together with a foreword by Arianna Huffington, a new introduction, a discussion guide, and a Q&A with the authors.
How do you uncover a prospect's needs? By asking questions. But not just any questions. You must ask the right questions at the right time. And this book provides a step-by-step, easy-to-follow program that does just that.
With this proven, hands-on guide, you will learn to:
--Penetrate more accounts
--Establish greater credibility
--Generate more return calls
--Prevent and handle objections
--Motivate different types of buyers
--Develop more internal champions
--Close more sales...faster
--And much, much more
All it takes is a few days for NO SALES and you can start to cut corners and then get in that terrible mind set state of blaming clients or asking that question to yourself what am I doing wrong?
This book will keep your mind focused.
This book will keep your Attitude Positive.
This book will help you make more Sales and make more Money.FACT!
They close you or you close them, use the 100Timeshare Tips to improve your Sales performance.
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.
The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
This book reveals the secrets, techniques, and tips of top earners. You’ll learn:Why the 30-Day Rule is critical for keeping the pipeline fullWhy understanding the Law of Replacement is the key to avoiding sales slumpsHow to leverage the Law of Familiarity to reduce prospecting friction and avoid rejectionThe 5 C’s of Social Selling and how to use them to get prospects to call youHow to use the simple 5 Step Telephone Framework to get more appointments fastHow to double call backs with a powerful voice mail techniqueHow to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respondHow to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more!
Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.
In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.
Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!
If you think you’ve missed the window of opportunity in the digital world, successful Internet entrepreneur Marc Ostrofsky says otherwise. Using real-life examples from people of all ages and walks of life who have made their fortunes online, this engaging guide gives you step-by-step instructions for achieving financial success. You’ll learn hundreds of ways to make money online with sites like Facebook, Twitter, and LinkedIn as well as ways to profit from domain names and digitally based products. Now is the time to change your ideas about making money, accumulating wealth, and taking control of your financial future. Let Marc Ostrofsky show you the way in Get Rich Click!
Show me any highly successful person, and I will show you someone who has big dreams and who knows how to close! The end game is the close.
whether you succeed, or don’t succeed — whether you earn enough to enjoy
the lifestyle you want or struggle to make ends meet. When you align
the wind with your sails, you move effortlessly across the water. When
your sails are out of alignment, you flounder and go nowhere. If you
align your thinking and actions with these powerful laws of selling, you
will be more effective and efficient. You will encounter less friction,
require less energy, and get bigger results faster.
Here's a sampling of Jeffrey’s 21.5 Laws of Selling:
• Deliver Value First
• Ask Before Telling
• Communicate in Terms of Them
• Become Your Own Brand
• Earn Referrals and Testimonials without Asking
• Create Loyal Customers
These 21.5 Laws are the rock foundation of selling. They may be invisible but they are undeniable — and unbreakable.
you're just getting started in selling, you will find the Laws
invaluable. Whether or not you learn them and follow them will make or
break your career. If you’ve been in sales for a while, you will find
yourself saying, "I haven’t been doing that." "I knew that! How did
When we break the Laws we pay the price. Our sales
suffer. Our bank account takes a hit. It’s an effort to get out of bed
and make a sales call, to do our best work — work that is aligned with
the Laws. Use Jeffrey’s Laws of Selling to recharge your enthusiasm and
redirect your actions back to what really works.
The magic word. The holy grail.
Why are some salespeople remarkably successful, while others make call after call with no results? How do some turn any no into a yes, while others can’t even get their foot in the door?
For the first time, more than 70 of the most successful salespeople in the world have come together to reveal their secrets to success. You’ll learn what makes these outstanding sellers true masters of their craft—and how you can adapt the masters’ tactics for your own.
Learn Martha Stewart’s secrets to promoting yourself as an expert.
Discover the 11 key questions to ask from Harvey McKay.
Get Anthony Parinello’s advice on selling to CEOs.
Be trained in guerrilla tactics for direct selling from Jay Conrad Levinson.
Find out Brian Tracy’s secrets on the psychology of selling.
Bursting with valuable advice from Jack Canfield, Anthony Robbins, Keith Ferrazzi, Tom Hopkins, Al Lautenslager and more than 60 other masters of the art of selling, this exclusive compilation of the best sales strategies ever known puts you on the fast track to sales success.
Let one of America's most respected sales educators teach you how to close virtually every sale. With his most valuable professional secrets gathered from all over the world, James W. Pickens gives you all the tools you need to win over your prospects and send your sales figures soaring. Discover:
More than 100 tips, including how to close people in specific professions, bond with customers, connect them to your product, and use body language to make your case 65 "home run" one-liners--quick closing statements to drive your pitch home 13 seal-the-deal closes--powerful arguments that work their magic in a minute, elicit your client's true objections to the sale, and persuade him or her to buy your product or service The single, most powerful close of all that can convince almost any customer to sign on the dotted line. Increase your knowledge of human behavior, sharpen your skills, and in no time at all, become that master salesperson who is...
THE ONE MINUTE CLOSER
Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.
Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be.
As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically.
Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success.
This newest book from sales phenomenon JOE GIRARD--The 13 Essential Rules of Selling--provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend.
Named the offi cial world's greatest salesman by Guinness World Records, Girard covers everything from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one.
WHY JOE GIRARD IS #1 . . . JUST A FEW RAVES:
"Fantastic! The auditorium was jam-packed. They were sitting in the aisle! . . . Inspirational!" -- Harvard Business School
"It takes guts to be an entrepreneur. In that quest, Joe Girard's riveting book will empower you to become tomorrow's entrepreneurial legend." -- Warren E. Avis, founder, Avis Rent-A-Car
"[Girard is] the consummate salesman!" -- Forbes
"Girard captures the essence of rising to the top in any endeavor: Set ambitious goals and visualize success, work hard, persevere, and stick to your principles." -- Mary Kay Ash, founder and Chairman Emeritus, Mary Kay Cosmetics, Inc.
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.
Mine your client list to generate new leads Keep--and reward--your current customers so that they're loyal for life. Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears. Woo clients from your competition with 12 new strategies specially tailored for tough times.Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in SELLING IN TOUGH TIMES today.
“Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.”
—Karen Quintos, CMO and SVP, Dell Inc.
“The concepts outlined in this book are critical skills to building a world-class presales organization.”
—Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP
“Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.”
—Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company
“The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!”
—Ken Powell, Vice President, Worldwide Sales Enablement, ADP
“The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.”
—Aron Ain, CEO, Kronos
About the Book:
In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success.
Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale.
Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.
With Conversations That Win the Complex Sale, you’ll learn how to:Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics
Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.
Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.
You are holding in your hands an almost impossible dream, finally becoming reality . . . the sequel to the inspirational classical that has touched more lives in the past two decades than any other motivational work in the world. More than nine million people continue to find solace and hope in The Greatest Salesman in the World, the gripping tale of a little camel boy, Hafid, who becomes the greatest salesman in the world through following the principles in the ten special scrolls of success.
And now, at las, the world will discover what happens to the greatest salesman when he finally emerges from his lonely retirement to commence a new career. At first he finds failure—until he receives a special gift from someone he has not seen in half a century. He then returns triumphantly to his homeland to write his own Ten Vows of Success to be shared with all who seek a better life—including you.
The Greatest Salesman in the World—Part II: The End of the Story will touch the hearts of those millions who already know Hafid as a beloved friend—and introduce his wisdom to a vast new generation.
"Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard
For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs.
But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success.
How you sell has become more important than the product. With this hands-on guide, you will learn to:
•Penetrate more accounts
•Overcome customer skepticism
•Establish more credibility sooner
•Generate more return calls
•Motivate different types of buyers
•Develop more internal champions
•Close more sales...faster
•And much, much more
Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need.
Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be?
The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is.
It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers.
The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.
If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.
Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before.
Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.
Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.
Too often, the sales process is all about fear.
Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.
Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction.
This book shares the unique FranklinCovey Sales Performance Group methodology that will help readers:
· Start new business from scratch in a way both salespeople and clients can feel good about
· Ask hard questions in a soft way
· Close the deal by opening mindsClose the deal by opening minds
From the Hardcover edition.
The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen’s coaching methodology and proven L.E.A.D.S. Coaching Framework™ used by the world’s top organizations, you’ll get your sales and management teams to perform better - fast.
Coaching Salespeople into Sales Champions is your playbook to creating a thriving coaching culture and building a team of top producers. This book is packed with case studies, a 30 Day Turnaround Strategy for underperformers, a library of coaching templates and scripts, as well as hundreds of powerful coaching questions you can use immediately to coach anyone in any situation.
You will learn how to confidently facilitate powerful, engaging coaching conversations so that your team can resolve their own problems and take ownership of the solution. You’ll also discover how to leverage the true power of observation and deliver feedback that results in positive behavioral changes, so that you can successfully motivate and develop your team and each individual to reach business objectives faster.
Winner of Five International Best Book Awards, Coaching Salespeople Into Sales Champions is your tactical, step-by-step playbook for any people manager looking to:Boost sales, productivity and personal accountability, while reducing your workloadConduct customer/pipeline reviews that improve forecast accuracy, customer retention and uncover new selling opportunitiesAchieve a long term ROI from coaching by ensuring it’s woven into your daily rhythm of businessDesign, launch and sustain a successful internal coaching programTurn-around underperformers in 30 days or lessBuild deeper trust and handle difficult conversations by creating alignment around each person’s goals and your objectivesCoach and retain your top performersCollaborate more powerfully and communicate like a world-class leader
Training develops salespeople. Coaching develops sales champions. Your new competitive edge.
What is most important to your success as a sales or businessprofessional? Is it education, experience, product knowledge, jobtitle, territory, or business dress? Is it your company'sreputation, product, price, marketing collateral, delivery leadtimes, in stock ratios, service guarantees, management strength, orwarehouse location? Is it testimonials, the latest Forbes write up,or brand awareness? Is it the investment in the latest CRMsoftware, business 2.0 tools, or social media strategy?
You could hire a fancy consulting firm, make the list longer,add some bullet points, put it into a PowerPoint presentation, andgo through the whole dog and pony show. But at the end of the daythere will be only one conclusion… None of the above!You see, the most important competitive edge for today's businessprofessionals cannot be found on this list, your resume, or in anyof your company's marketing brochures.
If you want to know the real secret to what matters most inbusiness, just look in the mirror. That's right, it's YOU. Do theseother things matter? Of course they do, but when all things areequal (and in the competitive world we live in today, things almostalways are) People Buy You.
Your ability to build lasting business relationships that allowyou to close more deals, retain clients, increase your income, andadvance your career to rise the top of your company or industry,depends on your skills for getting other people to like you, trustyou, and BUY YOU.
This break-through book pushes past the typical focus onmechanics and stale processes found in so many of today's sales andbusiness books, and goes right to the heart of what matters most in21st century business. Offering a straight forward,actionable formula for creating instant connections with prospectsand customers, People Buy You will enable you to achieve awhole new level of success in your sales and business career.You'll discover:Three relationship myths that are holding you backFive levers that open the door to stronger relationships thatquickly increase sales, improve retention, increase profits andadvance your careerThe real secret to making instant emotional connections thateliminate objections and move buyers to reveal their real problemsand needsHow to anchor your business relationships and create loyalcustomers who will never leave you for a competitorHow to build your personal brand to improve your professionalpresence and stand-out in the market place
People Buy You is the new standard in the art ofinfluence and persuasion. Few books have tackled the subject ofinterpersonal relationships in the business world in such apractical and down-to-earth manner, breaking what many perceive asa complex and frustrating process into easy, actionable steps thatanyone can follow.
Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.
"Jeff Thull's process plays a key role in helping companies andtheir customers cross the chasm with disruptive innovations andsucceed with game-changing initiatives."
—Geoffrey A. Moore, author of Crossing the Chasm and Dealingwith Darwin
"This is the first book that lays out a solid method for sellingcross-company, cross-border, even cross-culturally where you havemultiple decision makers with multiple agendas. This is far morethan a 'selling process'—it is a survival guide—a trulyoutstanding approach to bringing all the pieces of the puzzletogether."
—Ed Daniels, EVP, Shell Global Solutions Downstream,President, CRI/Criterion, Inc.
"Mastering the Complex Sale brilliantly sets up valuefrom the customer's perspective. A must-read for all those who aremanaging multinational business teams in a complex and highlycompetitive environment."
—Samik Mukherjee, Vice President, Onshore Business,Technip
"Customers need to know the value they will receive and how theywill receive it. Thull's insights into the complex sale and how toclarify and quantify this value are remarkable—Masteringthe Complex Sale will be required reading for years tocome!"
—Lee Tschanz, Vice President, North American Sales, RockwellAutomation
"Jeff Thull is winning the war against commoditization. In hisworld, value trumps price and commoditization isn't a given, it's achoice. This is a proven alternative to the price-driven sale.We've spoken to his clients. This stuff really works, folks."
—Dave Stein, CEO and Founder, ES Research Group, Inc.
"Our business depends on delivering breakthrough thinking to ourexecutive clients. Jeff Thull has significantly redefined sales andmarketing strategies that clearly connect to our global audience.Read it, act on it, and take your results to exceptionallevels."
—Sven Kroneberg, President, Seminarium Internacional
"Jeff's main thesis—that professional customer guidance isthe key to success—rings true in every global market today.Mastering the Complex Sale is the essential read for anyorganization looking to transform their business for long-term,value-driven growth."
—Jon T. Lindekugel, President, 3M Health Information Systems,Inc.
"Jeff Thull has re-engineered the conventional sales process tocreate predictable and profitable growth in today's competitivemarketplace. It's no longer about selling; it's about guidingquality decisions and creating collaborative value. This is one ofthose rare books that will make a difference."
—Carol Pudnos, Executive director, Healthcare Industry, DowCorning Corporation
Neil Patel co-founder Crazy Egg
"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."
Oli Gardner co-founder Unbounce
"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."
Dan Stewart CEO Happy Grasshopper
"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement."
Steve Pacinelli CMO BombBomb
Capture and close more Internet leads with a new sales script and powerful marketing templates
The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.
Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.
Engage with consumers more effectively onlineLeverage the strengths of social media, apps, and blogs to capture more leads for less moneyConvert more Internet leads into real-world prospects and sales appointmentsMake connections on every call and learn the exact words that close more salesThe business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand.
As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements:Hire the same successful salesperson every time — The Sales Hiring FormulaTrain every salesperson in the same manner — The Sales Training FormulaHold salespeople accountable to the same sales process — The Sales Management FormulaProvide salespeople with the same quality and quantity of leads every month — The Demand Generation FormulaLeverage technology to enable better buying for customers and faster selling for salespeople
Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless.
The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable.
A formula does exist.
Experienced sales professional and entrepreneur, Nathan Jamail has developed a playbook of techniques and best practices, which have allowed hundreds of sales teams to find success in their selling. From creating an organizational belief system to taking the bullet for those you lead, The Sales Leaders Playbook focuses on how to build a winning team. Nothing in this book is theory - it is based on personal experiences learned throughout Nathan Jamail's extensive sales career.
The Sale Leaders Playbook is a book written for sales leader by a sales leader - designed to be straightforward, easy to read, and simple to understand. The ability to execute the skills and programs outlined requires effort. It takes a sales leader who is willing to hold a team accountable and more importantly hold themselves accountable. Mastering these sales leadership skills will:
* Increase team morale
* Improve skills and abilities
* Improve communications
* Increase sales and profits
Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example:
Rule #1: Customer Service Is Not a Department
Rule #3: Great Service Follows the Laws of Gravity
Rule #5: Ask Yourself "What Would Mom Do?"
Rule #19: Be a Copycat
Rule #25. Treat Every Customer like a Regular
Rule #39: Don’t Try Too Hard
As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers
Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.
Get out of the firefighting business and into the business ofdeveloping the people who develop your profits. Successfulsalespeople rightfully become sales managers because of superiorsales records. Yet too often these sales stars get stuck doingtheir old sales job while also trying to juggle their manager role,and too often companies neglect to train their sales managers howto excel as managers. That's the "sales management trap," and it'sexactly what The Accidental Sales Manager addresses and solves.
Full of helpful steps you can apply immediately?whether you'retraining a sales manager, or are one yourself?this practical guidereveals step-by-step methods sales managers can use to both learntheir jobs and lead their teams.Get tactics to stop burning time and exhausting yourself, whiletaking effective actions to use time better as a leaderDiscover how to integrate learning into leading and make salesmeetings an active conversation on what works and what doesn'tAuthor has a previous bestseller, The AccidentalSalesperson
Don't get caught in the "sales management trap" or, if you're init, get the tools you need to escape it. Get The Accidental SalesManager and lead your team to do what you do best: make sales,drive profits, and get winning results.
A Wall Street Journal Bestseller!
Many people assume that effective sales ability demands a unique personality and an aggressive attitude. It's not true, and Robert Herjavec is proof. Known as the "Nice Shark" on the ABC's Emmy Award-winning hit show SHARK TANK, Robert Herjavec is loved by viewers, who respond to his affable nature. He has developed an honest and genuine approach to life and selling that has set him apart from his cut-throat colleagues, and rewarded him with a degree of wealth measured in hundreds of millions of dollars.
In You Don't Have to Be a Shark, Robert transcends pure sales technique and teaches "non-business people" what they need to know in order to sell themselves successfully. We are each our own greatest asset, and in order to achieve our goals, we need to be able to communicate with others, position ourselves and even look the part. Robert's philosophy is simple: Great salespeople are made, not born, and no one achieves success in life without knowing how to sell. Entertaining, enlightening and effective, You Don't Have to Be a Shark will reveal the secrets of one of North America's most successful businessmen, who also happens to be one of today's most prominent TV personalities, delivered in a friendly, down-to-earth manner, and filled with anecdotes and observations to support its hard-nosed advice.
No Thanks, I'm Just Looking gives anyone the inside scoopon how to skyrocket their selling career with a system ofeasy-to-learn practical money-making steps. By saving countlesshours of trial-and-error experience, readers will be able to focuson the things that really work. Considered to be retail guru HarryJ. Friedman's personal collection of proven selling techniques,No Thanks, I'm Just Looking includes all the tips andhumorous anecdotes that have made him retail's most sought-afterconsultant.
No Thanks, I'm Just Looking delivers the tricks of thetrade from an international retail authority.Author is the most heavily attended speaker on retail sellingand operational management in the worldThese groundbreaking high-performance training systems havebeen used by more than 500,000 retailers, from small independentsto the likes of Neiman Marcus, Cartier, Billabong, La-Z-Boy andGodiva, to routinely deliver more salesFriedman created the number one retail sales and managementsystem used by more retailers than any other system of its kind inthe world
Get proven techniques that will increase sales and elevate yourstaff to a high-performance sales team.
Closing a Sale In A Day For Dummies outlines the anatomyof a sales closing, offers strategies for asking the rightquestions, and gives you invaluable tips for overcoming toughcustomers.The anatomy of a closeQuestioning and listening strategiesNo frills closing techniquesOvercoming tough customers
This e-book also links to an online component at dummies.comthat extends the topic into step-by-step tutorials and other"beyond the book" content.
Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world."
If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business bestseller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace. Filled with accessible advice, personal case studies and tips any businessperson can use, Hug Your Customers is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success.
For too long you have bought into the idea that the business you do and the life you lead are completely separate. What Todd Duncan has learned in his twenty-two years of sales is the polar opposite: When you discover how to connect who you are and what you are about in your selling career, the results will be phenomenal and long-lasting.
No matter what industry you work in or what type of sales position you hold, adopting the practical principles in High Trust Selling will open the door to a new way of thinking and a life beyond your wildest expectations.
“Long-term sales success happens when high trust exists—when you are a trustworthy salesperson running a trustworthy sales business, and when it’s clear to your clients that you are a person of integrity who will not only do what you say but who also has the means to deliver.” —Todd Duncan
“Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely a left brain exercise, which turns buyers off. This book explains a better way.”
—John Burke, Group Vice President, Oracle Corporation
“Forget music, a great story has charm to soothe the savage beast and win over the most challenging customer. And one of the best guides in crafting it, feeling it, and telling it is What Great Salespeople Do. A must-read for anyone seeking to influence another human being.”
—Mark Goulston, M.D., author of the #1 international bestseller Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
“Good salespeople tell stories that inform prospects; great salespeople tell stories that persuade prospects. This book reveals what salespeople need to do to become persuasive story sellers.”
—Gerhard Gschwandtner, publisher of Selling Power
“This book breaks the paradigm. It really works miracles!”
—David R. Hibbard, President, Dialexis IncTM
“What Great Salespeople Do humanizes the sales process.”
—Kevin Popovic, founder, Ideahaus®
“Mike and Ben have translated what therapists have known for years into a business solution—utilizing and developing one’s Emotional Intelligence to engage and lessen the defenses of others. What Great Salespeople Do is a step-by-step manual on how to use compelling storytelling to masterfully engage others and make their organizations great.”
—Christine Miles, M.S., Psychological Services, Executive Coach, Miles Consulting LLC
About the Book:
This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.
Top-performing salespeople have always had a knack for forging connections and building relationships with buyers. Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn.
The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropology, and other disciplines, combining it all into a field-tested framework—helping you break down barriers, build trust, forge meaningful relationships, and win more customers. This book teaches you how to:Relax a buyer’s skepticism while activating the part of his or her brain where trust is formed and connections are forged Use the power of story to influence buyers to change Make your ideas, beliefs, and experiences “storiable” using a proven story structure Build a personal inventory of stories to use throughout your sales cycle Tell your stories with authenticity and real passion Use empathic listening to get others to reveal themselves Incorporate storytelling and empathic listening to achieve collaborative conversations with buyers
Breakthroughs in neuroscience have determined that people don’t make decisions solely on the basis of logic; in fact, emotions play the dominant role in most decision-making processes. What Great Salespeople Do gives you the tools and techniques to influence change and win more sales.
Experienced sales professional and entrepreneur Nathan Jamail has developed a playbook of techniques and best practices, which have allowed thousands of sales professionals to find success in their selling. From prospecting for new clients to establishing likability, trust and influence with clients, The Sales Professional's Playbook focuses on how to help sales professionals take their sales from poor or mediocre to surpassing limitless expectations. Nothing in this book is theory - it is based on personal experiences learned throughout Nathan Jamail's extensive sales career.
The Sales Professional's Playbook is a book written for sales professionals - designed to be straightforward, easy to read, and simple to understand. The ability to execute the skills and programs outlined takes a sales professional who is willing to prepare and practice, which allows persuasion to be a thing of the past.
Mastering these professional selling skills will:
* Improve confidence
* Improve skills and abilities
* Improve professionalism
* Increase sales and profits
Being a professional sales person is hard work but, more importantly, very rewarding. Don't wait for something to happen or someone to do something. Take control of your success and make the call!