Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis for success. The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavior, and new venture creation to help you develop the analytical skills you need to focus on what needs to be done—and how to do it.
Using ten real-life case studies with sample reports of actual analyses, Market Opportunity Analysis: Text and Cases examines the factors that influence feasibility analyses, including external considerations (market size, competition, technology, inflation and the economy, government regulations, political conditions, social change), internal factors (purpose, corporate objectives, resources), and financial considerations (revenue estimates, cost estimates, return on investment). Ideal for classroom use, the book is accompanied by an instructor’s manual, Microsoft PowerPoint® slides, and appendices that include secondary data sources for market assessment and a sample market opportunity analysis report.
Market Opportunity Analysis: Text and Cases examines:
corporate objectives and strategies
identifying a market
bases for market segmentation
estimating the potential of new and existing products
competitive strategies and resources
the competitive market mix audit
decision flow charts
positioning a product
developing a written business plan
and much more!Market Opportunity Analysis: Text and Cases is an ideal classroom resource that business students will reach for again and again once they’ve begun their careers.
The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics
With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
With this book, extreme couponing expert Joni Meyer-Crothers explains precisely how she has managed to save thousands by clipping coupons, using them wisely and never paying full retail price for any product. She reveals what basic items you should never pay for (toothpaste, toothbrushes, razors, pasta, etc.), and teaches readers techniques to obtain coupons that do not cost a penny and turn them around to save big on groceries, cleaning items, hygienic supplies, and many other household products.
Learn the basics of couponing, maximizing your savings, and thinking outside of the box when it comes to how you shop. With Extreme Couponing, there’s no reason to pay full price for the things you need in life.
For more than three decades, millions of consumers have trusted The Pill Book to provide official, FDA-approved information on more than 1,800 of the most commonly prescribed drugs in the United States with guidelines from leading pharmacists. Each drug is profiled in a concise, readable, easy-to-understand entry, making The Pill Book the perfect reference when you have questions about the medications your doctor prescribes. Inside you’ll discover
• generic and brand-name listings that can help you save money
• What each drug is for, and how it works
• usual dosages, and what to do if a dose is skipped
• side effects and possible adverse reactions, highlighted for quick reference
• interactions with other drugs and food
• overdose and addiction potential
• alcohol-free and sugar-free medications
• the most popular self-injected medications and their safe handling
• information for seniors, pregnant and breast-feeding women, children, and others with special needs
• cautions and warnings, and when to call your doctor
• 32 pages of actual-size color photographs of prescription pills*
No home should be without this book!
*Not all ereading devices will show the images in color and at the exact size.
The most up-to-date information about the more than 1,800 most commonly prescribed drugs in the United States:
• Generic and brand-name listings that can help you save money
• What the drug is for, and how it works
• Usual dosages, and what to do if a dose is skipped
• Side effects and possible adverse reactions, highlighted for quick reference
• Interactions with other drugs and food
• Overdose and addiction potential
• Alcohol-free and sugar-free medications
• The most popular self-injected medications and their safe handling
• Information for seniors, pregnant and breast-feeding women, children, and others with special needs
• Cautions and warnings, and when to call your doctor
• 32 pages of actual-size color photographs of prescription pills
From the Trade Paperback edition.
You wouldn’t eat something without knowing what it was. Don’t you want to take the same care with what you put on your face, hair, and body? Find out what’s in your health and beauty products with Ruth Winter’s A Consumer’s Dictionary of Cosmetic Ingredients. This updated and expanded sixth edition gives you all the facts you need to protect yourself and your family from possible irritants, confusing chemical names, or exaggerated claims of beauty from gimmick additives.
Virtually every chemical found in toiletries, cosmetics, and cosmeceuticals—from body and face creams to toothpaste, hand lotion, shaving cream, shampoo, soap, perfume, and makeup—is evaluated in this book, including those ingredients marketed as being all-natural, for children, and for people of color. The alphabetical arrangement makes it easy to look up the ingredients in the products you use.
With new substances popping up in products we utilize every day—and with the continuing deregulation of the cosmetics industry—A Consumer’s Dictionary of Cosmetic Ingredients is more indispensable than ever.
From the Trade Paperback edition.
When brand-name product guru Joey Green tackles a subject like home remedies, readers can be found reaching into their closets, cupboards, and pantries for their favorite products to cure what ails them. From relieving a migraine with Dole Pineapple Chunks, treating stinky feet with Clearasil, and soothing an insect bite with Colgate Toothpaste, Joey Green's Magic Health Remedies is packed with reliable, user-friendly cures for everything from acne and calluses to morning sickness and toothaches--121 conditions in all. Joey divulges that many products have special, never-before-revealed qualities not found on the label and, with a little ingenuity, can be used to treat minor health issues and conditions.
There's compelling evidence for experimenting with off-label uses--like when hay fever strikes, a little McCormick Ground Turmeric in a glass of water brings relief in 15 minutes; the bioflavonoids in the spice are antioxidants that suppress histamine production. Who knew? Well, Joey knows and now he's bringing fast relief (and lots of fun) to health care at home!
Specifically designed to reach people who normally would not consider themselves activists, The Better World Handbook is directed toward those who care about creating a more just, sustainable, and socially responsible world but don’t know where to begin. Substantially updated, this revised bestseller now contains more recent information on global problems, more effective actions, and many new resources.
This instructional handbook shows readers how to set up their street machine chassis for high performance street or amateur drag strip racing. Not only are chassis and suspension the most popular types of modification, but their technology is constantly evolving. It offers the latest techniques for maximizing car performance on streets and strips. This definitive guide includes in-depth sections on chassis fabrication, rear axle selection and setup, rear and front suspension, shocks and springs, brakes, steering, and wheels and tires.
This Shooter’s Bible guide will help new and experienced shooters in making smart equipment purchases that range from rifles and optics to ammunition and gear. The shooting school section provides instructions for those of us who have had no formal training. For experienced shooters, having current information on hand in one place can be an invaluable resource. And no Shooter’s Bible guidebook is complete without a detailed products section showcasing rifles from all across the market.
Other topics covered include:
Top 10 long-range rifles
Precision rifle maintenance
Anatomy of a riflescope
Shooting technique, positions, and drills
And much more!
Pick up a copy of the Shooter’s Bible Guide to Tactical Firearms to learn everything you need to know about precision, long-range shooting.
Skyhorse Publishing is proud to publish a broad range of books for hunters and firearms enthusiasts. We publish books about shotguns, rifles, handguns, target shooting, gun collecting, self-defense, archery, ammunition, knives, gunsmithing, gun repair, and wilderness survival. We publish books on deer hunting, big game hunting, small game hunting, wing shooting, turkey hunting, deer stands, duck blinds, bowhunting, wing shooting, hunting dogs, and more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.
Yes, you can buy world-class wine on a budget. With Parker's Wine Bargains, America's most infl uential wine critic offers a guide to the world's best wines priced at $25 or less.
Robert M. Parker, Jr., earned his international reputation and unprecedented influence as a dedicated consumer advocate -- if a wine isn't worth the money, he says so, regardless of the wine's pedigree. In Parker's Wine Bargains, for the first time he and his Wine Advocate team offer budget-minded wine buyers a handy guide to low-priced wines for both everyday drinking and special occasions.
Organized by country, the book lists more than 1,500 quality wine producers, as well as abbreviated tasting notes for more than 3,000 of the best value wines. Chapters include an overview of each country's wine-producing regions, highlight up-and-coming or underappreciated regions, and detail when wines can be consumed. Also featuring a vintage guide and lists such as "the best of the best," Parker's Wine Bargains is an accessible guide from the expert the New York Times deems "the critic who matters most."
Regardless of age, locality, and lifestyle, saving money is high on everyone's list today. In this long awaited follow-up to the bestselling Cashing In at the Checkout, Susan Samtur explains her Five-Step Supershopping System, a new technique that will show readers how they can save 50% or more every time they shop. Samtur's is the first system that converges new supermarket savings technologies- rewards programs, store cards, websites-with traditional proven techniques, like couponing and refunding.
When Angela Wynne started preparing for her baby’s arrival, she was overwhelmed by all the must-haves she supposedly needed. She quickly discovered that the average American family can expect to shell out more than $23,000 for the first two years of the baby’s life.
Daunted by the cost of having a baby, Angela soon realized she had a gift for ferreting out the best bargains—and decided to share her findings with other parents online, with her uber-successful blog BabyCheapskate.com. And now, in The Babycheapskate Guide to Bargains, she gives you must-have advice on buying the best for your baby for less. You’ll learn:
• What you need for your baby—and what you don’t need
• The principles of shopping smart
• Where to find great deals on baby products, both online and off
• How to use social media to find bargains and get advice
• How to demystify couponing and other “insider” savings techniques
• And much, much more
Outlining easy-to-follow, effective saving strategies, this indispensable guide takes the financial guesswork and all the unwanted stress out of planning for a baby.
From the Trade Paperback edition.
Well-organized and highly readable, The Consumer Guide to Home Energy Savings begins with an overview of the relationships between energy use, economics, and the environment. Updated and expanded chapters focus on specific aspects of any home, such as heating and cooling, ventilation, electronics, lighting, cooking, and laundry, and provide helpful explanations for each, including:Energy use characteristics Comparisons between available technologies Cost-effective repair and replacement options Step-by-step guidance for finding the right equipment
This comprehensive resource is packed with tips on improving existing equipment and guidance for when and why to invest in new purchases, as well as a reminder to check local government and utilities for purchase or retrofit grants or incentives. It is a must-read for anyone concerned about reducing both their energy bills and their environmental impact.
Jennifer Thorne Amann is the buildings program director at the American Council for an Energy-Efficient Economy (ACEEE).
Alex Wilson is the founder of BuildingGreen, Inc, executive editor of Environmental Building News, and author of Green Building Products and Your Green Home
Katie Ackerly is a researcher at the Center for the Built Environment and a graduate student in architecture ate the University of California, Berkeley.
Living Large in Lean Times is Clark's ultimate guide to saving money, covering everything from cell phones to student loans, coupon websites to mortgages, investing to electric bills, and beyond. In his candid and friendly next-door-neighbor manner, Clark shares the small, manageable steps everyone can follow to build a path towards independence and wealth. Chock-full of more than 250 invaluable tips, the book outlines how to:Locate missing and unclaimed money in your name Lower your student loan payment Find legitimate work-at-home opportunities Get unlimited texting and e-mailing for less than $10 per month Know what personal info not to post to social media sites Determine the best mortgage rate, and much, much more
As Clark demonstrates, there are myriad ways to reduce debt, buy smarter, and build a future. Follow his lead and he'll get you there.
From the Trade Paperback edition.
• How to identify valuable coins that are hiding in pocket change
• Secrets of how to grade, trade, and preserve coins like the experts
• Current trends in the coin market and how to profit from trading coins
• The most complete coin price guide on the market today!
Whether you have just bought your first computer or laptop or are a keen computer user, this book will provide you with a firm grasp of the underpinning foundations and equip you with the skills needed to use a computer like an expert.
Book Features:Factors to consider when selecting a school, such as location, single sex versus coed, school size, after-school programs, and academic pace. Preparing your child for admissions interviews. Resources for test preparation. School profiles that include key information on school tours and applications, tuition, financial aid and scholarships, staff, class size, homework, diversity, educational approach, atmosphere, and more.
“The information is on the mark and insightful. . . . Parents will pass The Manhattan Family Guide to parents as gleefully as they once passed notes in class.”
—New York Magazine (for a previous edition)
Whether you're a first time Mac user or a seasoned Mac devotee, OS X Mavericks has something for everyone. For starters, Mavericks introduces Books and Maps for the desktop – two favorites of iOS users. The Safari web browser and Mac Finder are more intuitive than ever – Finder introduces tabbed browsing and tags, making it easier than ever to find, organize and manage your files and folders. You can now store all your Mac-created passwords in iCloud so that you can access them on other devices. And with over 200 new features to explore, you’ll be glad to know that Mavericks will help your machine be as fast, efficient, and battery-conservative as possible. With OS X Mavericks, Apple also took a revolutionary approach to OS upgrades by offering it absolutely free of charge, so there’s truly no good reason not to upgrade.
Let Minute Help show you how to make the most out of Mountain Lion; and if you are making the switch from Windows, we’ll help you make it as easy as possible!
This down-to-earth, casual guide—small enough to be slipped into your pocket—answers these and other questions for the shopper:What are the differences among organic, local, fair-trade, free-range, naturally raised, and biodynamic foods? How affordable is it to subscribe to a CSA farm—and what are the advantages? Is it better to choose wild Alaskan salmon at $18.99, or the Chilean farmed fish at $11.99? What cooking oils can be sustainably sourced? How can a food co-op increase access to, and affordability of, healthier, Earth-friendly foods? Where can you find sustainably produced sugar, and are there any local replacements for sweeteners from faraway lands? What do the distinctions between shade-grown and trellised coffee mean? Is shark okay to eat? How about mackerel? Why is the war on plastic bags so important?
Sustainable eating just got easier.
A Solar Buyer's Guide for the Home and Office explains the options so that property owners can make the right choices both for their energy needs and their financial security. Understanding how solar power systems work will enable readers to be informed customers when dealing with professional installers-the book also provides advice on how to select a qualified installer and understand the expanding variety of tax credits and other incentives that are popping up around the country.
The market for solar systems has been growing at an exponential rate and strong tax credits ensure continued growth even in a sluggish economy. Many of those who would like to catch this undeniable wave of the future are held back by widespread confusion. A Solar Buyer's Guide for the Home and Office clears the air, allowing property owners to move forward with confidence to make their homes and offices more comfortable, environmentally sound, and secure against wild swings in energy prices.
Teach yourself how to navigate and use the most radical redesign of Windows in Microsoft’s history.
With plenty of screen prints, photographs and illustrations, this guide exploresSetting up your computer Navigating around the windows 8.1 using the start screen Windows 8.1’s features, menus, charms and utilities Transferring your files from your old machine Using the desktop and running applications Backing up your important data with filehistory Antivirus and internet safety Downloading & watching videos Downloading & listening to music Staying in touch friends, family and colleagues using Mail & Calendar Getting started with SkyDrive Storing, organising and manipulating your photos, putting them into albums or slideshows to show to friends or post on social media Maintaining Windows 8.1, optimizing drives, scanning drives for errors and more...
Techniques are illustrated step by step using photography and screen prints throughout, together with concise, easy to follow text from an established expert in the field.
Whether you have just bought your first computer, laptop or are a keen computer user who has just upgraded to Windows 8.1, this book will provide you with a firm grasp of the underpinning foundations and equip you with the skills needed to use a computer like an expert.
¸ How do I know if my broker is doing a good job? (See question #18.)
¸ How should I decide how much to offer for a home? (See question #29.)
¸ How does the negotiation process work? (See question #37.)
¸ How much of a down payment will I need to buy my home? (See question #61.)
¸ What are the different types of mortgages available? (See question #75.)
¸ What if I'm rejected for my loan? (See question #86.)
¸ What exactly is the closing? And where is it held? (See question #89.)
¸ Will I need homeowner's insurance? What should it cover? (See question #93.)
What's new in this edition?
Internet resources for home buyers: Where to shop for a loan on the web, how to apply online for a mortgage, and how to contact the agency that regulates real estate brokers and mortgage lenders in your state
Tax laws and what they mean to you: Why the Taxpayer Relief Act is a windfall for homeowners, and how you can take full advantage of it
Buying new construction: How to compare developers and negotiate the best deal
The competitive mortgage market: How to find a reputable lender, how to find a true zero-down loan, and what service premiums tell you about your loan
Techniques are illustrated step by step using photography and screen prints throughout, together with concise, easy to follow text from an established expert in the field.
Whether you have just bought your first Mac, switched from Windows, or are a keen computer user, this book will provide you with a firm grasp of the underpinning foundations and equip you with the skills needed to use a Mac like an expert.
• Over 18,000 prices
• Values for every U.S. coin ever minted
• An updated market review that traces current trends in collecting and investing
• Hundreds of coin illustrations and a fast-find index for easy identification
• Extensive information on buying, selling, and grading coins at auction, online, and through the mail
We’ve broken things down into six major parts. Part 1: Meet Your iPhone will help you unpack the box, learn how to interact with your iPhone, and glide through the set up process. Part 2: Getting to Know Your iPhone will introduce you to the basic features and navigational system of the device. Part 3: Mastering Your Preinstalled Apps will walk you through the twenty preinstalled apps in detail to help you master what’s available right out of the box. Part 4: Making It Your Own guides you through customization and personalization. Part 5: Maintenance and Security will help you keep your iPhone healthy and safe. Finally, Part 6: Must-Have Apps for Your iPhone includes a list of 46 of our favorite apps – we hope you enjoy them as much as we do!
There’s a lot of information here, but don’t feel like you need to absorb it all at once. Think of this guide as a friendly support system for you as you learn to use and enjoy this incredible piece of consumer technology. If you’re new to iPhone or to iOS, start by reading through Parts 1 and 2. This should get you on your feet. Be sure to look at Part 5 to learn how to care for your new iPhone. You may want to use Parts 3, 4, and 6 as reference material. You can read them straight through from start to finish or just browse the table of contents for the information most helpful to you. These chapters will also be helpful for experienced users who want to get the most out of iPhone 6 and iOS 8.
Few devices are as painless to use as the iPhone – we hope you have fun and enjoy the journey. Now let’s get started!
You've waited your whole life to get your hands on that magic baby product scanning gun. And it's brilliant fun. For the first three hours. And then it gets downright overwhelming. You know you need a crib, but what about a bassinet, a cradle, or a play yard? The stroller you love comes with a carry-cot, but can you actually carry the baby in it? Will you be able to get the green beans out of the cracks in that adorable high chair? You're a smart chick?why is this so hard?
It doesn't have to be! The Baby Gizmo Buying Guide is the most comprehensive guide to baby products on the planet. Heather Maclean and Hollie Schultz, the founders of BabyGizmo.com, a product-testing and research coalition of moms, pediatricians, and child development experts, walk you through not only standard purchases like car seats and high chairs, but also new generation choices like luxury stroller systems and designer diaper bags. Amidst Heather and Hollie's real-life mom stories and confessions (yes, they tasted the toys on their babies' activity centers), you'll discover:What you really need versus what's just nice to haveWhich products to include (and not include) on your baby registryThe best time of the year to buy certain itemsWhich products to store in the perfectly packed diaper bagHow to avoid the "bad baby product buying cycle"Even which products can make you pretty
The Baby Gizmo Buying Guide will help you select the right products for your unique needs and lifestyle, so you can bask in the bliss of a perfect purchase, stroll with confidence, and know your neighbors have diaper bag envy.
operating system on the phone from iOS 6 to 7)? Congratulations! Apple’s
iPhone is an incredible piece of personal technology that brings your
work, play, education and more into the palm of your hand. The latest
version of iPhone comes in two flavors – the 5s and 5c. With a blazingly
fast A7 processor, improved camera sensors, and a new fingerprint
security feature, iPhone 5s improves upon the impressive hardware of the
iPhone 5 model. The iPhone 5c retails at a lower price, without some of
the hardware improvements of the 5s. The iPhone 5c comes in four fun
new colors, blue, green, yellow and pink. Both the 5s and the 5c also
ship with iOS 7, the newest version of Apple’s iOS mobile operating
system. iOS 7 is a powerhouse of an OS, with a completely new design,
centralized settings and management features, a new and improved Siri,
streamlined notifications, a brand new iTunes radio feature,
multitasking, and the addition of Apple AirDrop. iPhones running iOS 7
are even more fun, useful, social and easy to use.
unsure of what any of this means for you, no worries! We’ve written this
guide just for you. While iPhone 5s is an impressive feat of technology
and engineering, we’ll skip the technical jargon and help you learn how
to get the most out of your new iPhone in plain English. If you’re new
to iPhone or to iOS, we promise there’s nothing to fear. iPhone is
incredibly intuitive – with a handful of buttons and a few gestures,
you’ll gain access not only to a top-notch mobile phone, but also to a
world of information, music, video, games, connectivity, productivity
and more. And it gets better – we think you’re even going to have fun
learning all this stuff!
New York Chowhounds are constantly scouring the boroughs, on the hunt for the tastiest meal, the most expertly or authentically prepared dish, or an overlooked “hidden gem” of a restaurant. Chowhound’s Guide to New York is the richest treasure trove of New York restaurant tips and food information compiled in any book, covering over 1000 restaurants, cafes, take-out counters, delis, farmer’s markets, and food carts—many of which are not listed in any other guide. Unlock the best and myriad aspects of eating around town at all price ranges, settings, and cuisines. Chowhound’s fresh approach and focus on food, not flash, unearths the obscure, and the truly delicious.
Get Your Money's Worth on a Great Diamond!
Buying a diamond can be one of the most important and intimidating purchases you ever make. Whether you're getting engaged or married, or are buying for an anniversary, investment, or just because, How to Buy a Diamond will take the pressure and uncertainty out of your purchase, and will show you how to get the best diamond for your money.
Newly revised and completely updated, How to Buy a Diamond is the only book on the market to include wholesalers' secret pricing charts athat you, the public, never get to see. The charts are broken down by carat, clarity, and color—including the various types of color within each color grade.
Important sections include:
• Matching your funds with the perfect diamond
• The four C's explained: clarity, color, cut and carat size
• Ring styles and settings
• Insuring and caring for your diamond
• Picking the right jeweler
• Grade bumping: what it is and how to spot it
• Surprising new changes to guild stores
• Jewelers' tricks of the trade
• Wholesalers' secret pricing charts!
• Free Entertainment
• Incredible Travel Bargains
• Free Health Care Information
• Prescription Medicine Discounts
• Free Financial, Investment and Tax Advice
• Free Educational Opportunities
• Sports, Fitness and Exercise Bargains
• Free Magazines, Newsletters, Catalogs and Books
• Free Medicare and Insurance Information
• Organizations and Associations for Folks over 50
. . . and much more!
Often find yourself scouring alcohol stores for new flavors to experiment with?
Do you value wine for more than its intoxicating effect?
In that case, this is the book for you. You will learn how to properly host wine tasting parties, social events dominated by the consumption of wine not for intoxication, but for the knowledge of the different processes preceding the final product and how each of those individual processes ?as well as circumstances ?contribute to the flavor of the wine. Not only will you learn how to identify properties of wine based only on sight, but you'll learn to truly appreciate the beverage for what it is, not what it does.
This book is specifically written for O&G Data Management personnel and Earth Sciences majoring students who will juggle and grapple with seismic data on a routine basis during the course of their career or study.
The step by step methodology, though seems orthodox, has been revisited so as to ensure no unnecessary repetition of work.
The book will pave the way for O&G Data Management personnel to have a firm grip in handling seismic data entrusted to them, and to deal with the data in a professional way with no "cutting corners".
It must be noted that when dealing with seismic data management, the word "novice" is not in the work vocabulary.
Throughout this book, O&G Data Management personnel get to understand the basics of the seismic data and their management, and acquire additional skill that can be applied to any sub-surface data management with minimal changes to the workflow
Yottabyte — The biggest storage capacity defined by Julian Bunn ET el in the GIOD project
Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
In this guide, we’ll show you how to get the most out of your Chromebook. In Part 1: Meet Chromebook, we’ll explain what Chromebook is and how it works. In Part 2: Getting Started with Chromebook, we’ll help you get your device set up and show you how to find your way around and use Chromebook’s unique keyboard. In Part 3: Using Chromebook, we’ll cover every app that comes with an out-of-the-box Chromebook, including the Google Chrome browser, Google’s productivity suite, and much, much more. In Part 4: Settings and Customization, we’ll focus on all of Chromebook's settings and walk you through every customization option and performance tweak available to you, as well as some ideas for maintaining and troubleshooting your device. Finally, in Part 5: Our Favorite Apps and Extensions, we’ll share some of the extensions and apps we use everyday - for work and for play.
Read on to get started using Chromebook!