Search engines are acquainted primarily with words. When creating a website, the normal procedure is to search for the best designer and then get a professional website with captivating colors and graphics, but watch out! Do most websites optimize website content? Obviously not, and this is the reason why many businesses fail to reach thousands of their customers. SEO copywriting helps your website rank high on search engines. You can phenomenally improve your web copy to achieve search engine optimization and one of the reasons I wrote this guide is that not only is it my specialty but I wanted to provide a resource for the community at large – a tool that can be downloaded to one’s desktop or laptop and be an invaluable assistant to creating and optimizing web content.
Brainstorming a book or a web page is the first step in the writing process. A significant amount of the content in my e-Book allows creative thinking to develop into specifics. Research For Writers covers:
--Search Engines, Databases & Online Information Collections
--A Guide to Web Sites for Researchers
--Directories, Manuals and Library Reference Materials
--A searchable, browsable collection of over 157 Web sites which are instrumental in research
--Academic Research Tools
--Library Search Engines
--Science and Psychology Search Engines
--Business Search Engines
--Niche Search Engines
--Reference Search Engines
Extremely important rules:
--Rule # 1: The single biggest mistake searchers make is using the wrong search tool!
--Rule # 2: Let other people do as much work for you as possible (use their metaguides and expertise to your advantage)!
--Rule # 3: Bookmark, constantly organize your bookmarks as though your life depended on it!
--Rule # 4: Use more than one search engine resource – use multiple resources!
--Rule # 5: I’ve included as a bonus a NSA Guide to the Internet – that’s right – a link to a PDF copy of a National Security Agency Guide which was only unclassified this year. It’s an invaluable reference tool and is Link # 111. It’s a sprawling document, clocking in at over 650 pages, and is the product of many years of research and updating by a NSA information specialist whose name is redacted on the official release.
Research For Writers is an important tool that can be downloaded to your desktop or laptop and used in the creative writing process.
Whether you are a Private Investigator needing a Guide to Forensics, or a business owner looking to protect your financial interests in a growing entrepreneurial company, this book is a must-read. As most of us have found out, there are two ways to learn: experience or having a great mentor. The latter is much more cost-effective.
This book is just that - a great lesson in all aspects of protecting your company. It is nothing less than a treasure trove of information, advice and exposition regarding just about every area of corporate investigations. If you have concerns about privacy, asset protection and anti-fraud measures, this book is for you!
The existence of Planet X is beyond any reasonable doubt, to a moral certainty. We examine proofs of its existence. In fact, if you want to ask one simple question that posits the theory of the reality of Planet X, just ask yourself where did 2.2 Trillion disappear to in the Pentagon's budget that Rumsfeld said was missing, and why do we have over 100 Underground Deep Bunkers throughout the U.S.? Why are critical government infrastructures moving from their susceptible positions on the East Coast to the protected areas of Colorado?
But let's look at the astronomical evidence. I have seen Planet X on the Wide-field Infrared Survey Explorer (WISE) through WorldWide Telescope. This is a NASA infrared-wavelength astronomical space telescope, launched in December 2009. It is currently in the constellation Pisces, and is clearly marked as an Unidentified Object (but quite plainly visible dark red star) known as IC 5385.
If you'd like to view it yourself, you can install WorldWide Telescope. Just Google it and you'll be right at the page. It's an observatory on your desktop and the most sophisticated online program I've seen. You can view in multi-wavelength views and see stars and planets in context to each other.
But back to our main topic—Planet X. This book is a must-read and a Survival Guide to the most important story of the century. It's also a page-turner, so I invite you to read and experience it now.
After his trip, Harrington was silenced by a bizarre onset of esophageal cancer and died before he could publish his findings. Following his death, an anonymous obituary stated that he had been disappointed with his research. However, Harrington's widow rejected this notion; she believed her husband was murdered to silence him before he could alert the world to proof of Planet X's existence.
This object - what we call Planet X - exists, and it is inbound. How do we know? Both current data and the ancients tell us so. If you've noticed the alarming and ever increasing pace of catastrophic Earth changes, doesn't it make sense to become informed about the root cause?
Why has the US installed a huge telescope in Antarctica (the only real viewpoint for Planet X)? As a Southern Hemisphere observation post, Chile would have been much easier. The South Pole Telescope cost billions and took years to put into operation. The Hubble has been used to monitor this situation with PX very closely and through an observatory in Kilauea Hawaii as well. Planet X is why we have the Seed Vault in Greenland. Planet X is why governments have spent trillions in deep underground bases. This is a book that will take the reader deep into the mystery and the truth.
Financial Models and Tools for Managing Lean Manufacturing provides an understanding of the impact that traditional accounting practices have on operational improvement programs. The book shows managers of supply chains how to prepare for and present the impact of Lean Manufacturing to top management and stakeholders. To illustrate the impact of lean manufacturing on the income statement, the authors present a multi-month, ExcelTM and Pro-ModelTM based manufacturing operation environment that incorporates actual sales, sales forecasts, and production results. Their text gives supply chain managers the financial skills they need to successfully manage Lean Manufacturing and its impacts.
In short, the book explains how existing accounting practices have a tendency to report the results of operational improvement programs in a negative light. Other books have identified this issue but have not attempted to quantify the impact to a firm’s profit and loss nor have they shown the impact over a series of reporting periods. As a consequence, although Lean Manufacturing practices are being adopted at an ever-increasing rate, they have not been eagerly embraced by manufacturers and supply chain managers. Identifying the effects of past poor manufacturing practices that are being cleaned up by the operational improvements brought by the lean program, the book arms you with the knowledge you need to defend the lean program through the months when income statements indicate a decline in profitability.
A newly hired Bureau (FBI) man is sitting at his Los Angeles desk - it's 1954. His name is Gene Hausmann. He is assigned to this "purely a desk job" type of project. He's to collect all incoming intelligence reports regarding Hitler and his escape to Argentina and then just sit on it - classify it so that it never comes out in the open. He is to be "inactive."
But on his own initiative he becomes active, and finds out it is true. When he retires, he tells his son, Frank, the story and the details, and Frank later joins the Bureau himself. His father left him a mandate—to always follow the truth wherever it leads. He does just that, and in the end the hunter becomes the hunted—he knows too much.
The Film Treatment can be described in only a few sentences. During one of his strolls through the Chancellery gardens, Hitler leaves the Bunker area and his double takes his place. What if Hitler escaped Germany and lived out his life in Argentina?
George Soros is an international billionaire many times over. He doesn’t hesitate to use his money to gain influence, and in turn uses that influence to make radical changes in the fabric of American society. In the opinion of many he is subverting the American political system and forcing his dangerous interests into American legislatures.
Trump knows everything, and he is in process of taking the New World Order people down. Of course they are highly traumatized. The mainstream media is using distractions to move the public away from the truth. The real hidden hand of the small group of families who run the monetary system of the world includes, among other players, the Committee of 300. This encompasses the Rothschilds, the Rockefellers and the Council on Foreign Relations. These are some of the main groups who are pulling all of the strings.
How they operate and the platforms from which they emanate are all covered in this book. A background history of the Illuminati, the Freemasons, and the Shadow Government are all covered. In fact, the JFK conspiracy has elements not unlike the current status of the New World Order, including the use of a variety of legends, covers, psychological operations and disinformation. The comparisons are striking and can educate us. It’s a lesson text in critical thinking so I review JFK and in fact my stepfather’s part in it, as he took the autopsy photos at Bethesda Naval Hospital.
The globalists have a strategy of bringing in millions of illegal immigrants, putting them on welfare and afterwards moving us to permanent war status to bankrupt the country. These people are known as the New World Order. These politicians are of course bought and paid for, and I identify many of them by name and the rest by affiliation. Just know that if they belong to any of these listed organizations in the book, then by deductive logic you know exactly who they are.
I cover how intelligence agencies, their rogue elements and contractors work. I cover the goals of the New World Order which President Donald J. Trump is defeating soundly. I explore the Royal Institute of International Affairs and their attempts to control Presidents. You really have to understand the Committee of 300, the governing body of the New World Order, to understand why and how the cover up takes place, and I cover their makeup and operations.
Very importantly, this book leads you through the maze and the matrix to the End Game. This book guides the reader into a detail insider look at where New World Order policies are purposely and secretly leading America. It is a revelation every American needs to know. Their hidden agenda, which I know Donald Trump is very aware of, is revealed for the first time here.
I begin the book discussing how the NSA in joint operation with the FBI were both monitoring the phone calls and texts made by the Russian ambassador to the United States. This data is called raw-acquired information, and the distribution should have been restricted to no more than three dozen or so analysts. The data should have been classified RAGTIME-A,B,C,D or P, where each letter is a variety of intelligence classification.
It should be a very rare instance where raw intelligence of this type is distributed outside of the intelligence community itself. The three sets of signal communications intercepted between General Flynn and the ambassador should have stayed within controlled channels. However, they likely circulated the transcripts to the National Security Council, which during January of 2017 was populated by Obama staffers.
After Trump was sworn in, the FBI sent agents to question Flynn. The acting Attorney General informed White House counsel that their account of what Flynn said did not match what Flynn insisted he said. We don’t know the full flow of this investigation but some days later the Vice President became fully aware of all of the facts. Trump was forced to act and lose a key member of his advisors. Does this tell you a lot about how the Deep State works and the vast power they hold? You can explore the mysteries of this vast Shadow Government in detail in this book, a book that is light years ahead of others in the totality of its revelations and analysis.
An Info-Book is unique in that it can develop a revenue stream for you day in and out - holidays and weekends - for the rest of your life!
You'll find my book:
Unconventional - it gives you an edge others won't have
I draw from experience - whatever works
Challenging to your intellect
Provides you with a Plan
Shows you how to execute the Plan
Excels in briefing you in all Intel aspects of Info-Book development
I'm sure you've experienced a handful of things in life that you have a real passion for. That's your calling - now you have to go into a Training Phase to monetize that talent.
Let's look at some points:
Don't be afraid to make mistakes - they're your Point Men
Take Risks after you back-up your risks
Get the best resources available - my book
Go on a retreat to brainstorm your idea for your Info-Book
Write about your passion
Courage is not the absence of fear - it's the conquering of fear. My Book is your road map. One person giving knowledge to thousands is deploying those thousands.
The best way to overcome fear is to take action - you can take action towards your goals right now by buying this Training Manual and putting your dream into action. A lot of people make mistakes by starting a plan without a proper Intelligence Briefing.
This Book will overcome these obstacles for you. It will define and task your mission.
The contents include:
Research Principles and Techniques
Sources of Research
Academic Research Tools
Library Search Engines
Science & Psychology Search Engines
Business Search Engines
Niche Search Engines
Reference Search Engines
Writing Web Copy
Search Engine Optimization Principles
Graphic & Online Resources
Network Affiliate Marketing
Four Essential Distribution Channels
Sending Your Product to Multiple Countries
This book will help you prepare for what could be the most important negotiations in your life. This book has nailed it with lots of key factors to consider and ultimately implement before and during the sales process of your company. Having key documents in place is really crucial so that you are not stressed with everything that needs to be thought about and covered during the process.
This book is your advisor. Read this book before and during the sale or purchase of a business. The book will help you avoid some very expensive mistakes. Each deal is different so you need to go into it with as much knowledge as you can get. This book is a great eye-opener to this complex process and provides you with very critical information.
This book is a good place to start turning your dream into a reality. SELLING YOUR COMPANY NOW is written mainly for business owners as a guide to selling their business. In clear, thoughtful language, the book manages to take the principles inherent in an ideal "exit strategy" for any business — and make them coherent, accurate and helpful. The insights offered within apply to every size business, from the smallest to the largest. They are fundamental principals that must not be ignored, except at the peril of the seller—and the buyer.
The Florida Keys has gained a reputation as a solid and dependable market. Even during 2009 when a lot of markets saw their value drop, the Florida Keys remained strong and thus attracted a great deal of investors. It was the Florida Keys' solidity during this period of financial turmoil that brought it to the attention of investors who were desperate for a way to keep the cash flowing.
Hotels in the island chain have seen their revenue per available room returns steadily increase. For example, during the general economic downturn in 2009, the Keys proved their resilience by recording only a nominal decline in this rate at 6.3 percent whereas nationally the average reached a 17.4 percent decline. Real Estate Investment Trusts (REITs) from around the country have recently closed deals in the $90 million to $184 million range for acquisition of prime Keys properties.
Now the purpose of this book is to introduce the individual investor to the Keys. I make note of REIT investment in the Keys only to illustrate a point—it's an extremely robust market. The key to investment is diversification. If you have capital to invest, and you need a primary home, a second market home to generate rental income, or if you're looking to establish an investment base, look no further than the Florida Keys! In the Keys you can buy everything from a one-bedroom condominium to your own spectacular private island, equipped with a state-of-the-art solar system for self-sufficient living. You can buy a town home, a duplex, a corporate retreat, a single family home or a luxury estate. Spend some time in the Keys and rent a houseboat, a vacation rental or a house while you're looking. The Florida Keys are very popular for Europeans, South Americans and Canadians seeking a real estate haven. You can purchase a residence for cash, or for 20-30% down and finance the balance.
The Florida Keys has great popularity as a tourist destination. It is the southernmost part of the United States, which means that it stays warm all year round! This gives it a universal, perennial appeal, as people can visit it during the winter months and enjoy the pleasant weather. The lack of a seasonality factor makes the Florida Keys a superior market to most other markets where tourism is the main source of profit.
The Keys are a 126-mile long chain of 1,700 islands. This year alone, almost three million people are expected to visit. If you're looking for stunning beauty, look no further. The Keys are the only subtropical part of the United States.
The Florida Keys has become an incredibly profitable real estate market. Increasing high demand for vacation rentals and home rentals has resulted in one of the most lucrative markets that one can possibly plan to invest in. Rental occupancy rates in the Keys are among the highest in the world. This book, written by a couple with expertise in real estate and business valuations, can show you how to own a piece of paradise!
An intelligence operative is forced to retire because he knows too much, and begins a private life under a new name. Only his private life becomes more complex and dangerous than his former was. In addition, this full-length novel takes its readers into a tale of suspense as the leading characters attempt to solve a fascinating series of puzzles.
The plot allows the reader to escape into a series of romantic locations with a cast of characters. The book is a page-turner that will provide the readers with an in-depth knowledge of each island, while drawing them closer and closer into the truth.
naysayer within? How can we avoid the roadblocks of any creative
endeavor—be it starting up a dream business venture, writing a novel, or
painting a masterpiece?
The War of Art identifies the enemy that every one of us must face,
outlines a battle plan to conquer this internal foe, then pinpoints just
how to achieve the greatest success.
The War of Art emphasizes the resolve needed to recognize and
overcome the obstacles of ambition and then effectively shows how to
reach the highest level of creative discipline.
Think of it as tough love . . . for yourself.
Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards
follow-up to his bestseller The War of Art, Turning Pro navigates the
passage from the amateur life to a professional practice.
"You don't need to take a course or buy a product. All you have to do is change your mind."
TURNING PRO IS FREE, BUT IT'S NOT EASY.
we turn pro, we give up a life that we may have become extremely
comfortable with. We give up a self that we have come to identify with
and to call our own.
TURNING PRO IS FREE, BUT IT DEMANDS SACRIFICE.
passage from amateur to professional is often achieved via an interior
odyssey whose trials are survived only at great cost, emotionally,
psychologically and spiritually. We pass through a membrane when we turn
pro. It's messy and it's scary. We tread in blood when we turn pro.
WHAT WE GET WHEN WE TURN PRO.
we get when we turn pro is we find our power. We find our will and our
voice and we find our self-respect. We become who we always were but
had, until then, been afraid to embrace and live out.
Advice on writing and on life from an acclaimed bestselling author:
"Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he'd had three months to write. It was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother's shoulder, and said, 'Bird by bird, buddy. Just take it bird by bird.'"
Ten years ago, Roy Peter Clark, America's most influential writing teacher, whittled down almost thirty years of experience in journalism, writing, and teaching into a series of fifty short essays on different aspects of writing. In the past decade, Writing Tools has become a classic guidebook for novices and experts alike and remains one of the best loved books on writing available.
Organized into four sections, "Nuts and Bolts," "Special Effects," "Blueprints for Stories," and "Useful Habits," Writing Tools is infused with more than 200 examples from journalism and literature. This new edition includes five brand new, never-before-shared tools.
Accessible, entertaining, inspiring, and above all, useful for every type of writer, from high school student to novelist, Writing Tools is essential reading.
"Darn," the editor hectored, in turn. "I can not publish your novel! It is full of what we in the business call 'really awful writing.'"
"But how shall I absolve this dilemma? I have already read every tome available on how to write well and get published!" The writer tossed his head about, wildly.
"It might help," opined the blonde editor, helpfully, "to ponder how NOT to write a novel, so you might avoid the very thing!"
Many writing books offer sound advice on how to write well. This is not one of those books. On the contrary, this is a collection of terrible, awkward, and laughably unreadable excerpts that will teach you what to avoid—at all costs—if you ever want your novel published.
In How Not to Write a Novel, authors Howard Mittelmark and Sandra Newman distill their 30 years combined experience in teaching, editing, writing, and reviewing fiction to bring you real advice from the other side of the query letter. Rather than telling you how or what to write, they identify the 200 most common mistakes unconsciously made by writers and teach you to recognize, avoid, and amend them. With hilarious "mis-examples" to demonstrate each manuscript-mangling error, they'll help you troubleshoot your beginnings and endings, bad guys, love interests, style, jokes, perspective, voice, and more. As funny as it is useful, this essential how-NOT-to guide will help you get your manuscript out of the slush pile and into the bookstore.
Originally published in 1918, this authoritative and engagingly written manual retains its immediacy and relevance. Strunk begins with the basic rules of usage, offering accessible explanations of correct punctuation and grammar. His advice on the principles of composition cites concrete examples of how to maintain clarity by eliminating redundancy and unnecessary embellishment. In addition, Strunk provides valuable pointers on avoiding common errors in the usage of words and expressions, and in spelling. The greatest book of its kind, this volume is a must for any student or writer.
How to Write It is the essential resource for eloquent personal and professional self-expression. Award-winning journalist Sandra E. Lamb transforms even reluctant scribblers into articulate wordsmiths by providing compelling examples of nearly every type and form of written communication.
Completely updated and expanded, the new third edition offers hundreds of handy word, phrase, and sentence lists, precisely crafted sample paragraphs, and professionally designed document layouts. How to Write It is a must-own for students, teachers, authors, journalists, bloggers, managers, and anyone who doesn’t have time to wade through a massive style guide but needs a friendly desk reference.
This short, focused guide presents a dozen such principles based on what readers need in order to understand complex information, including concrete subjects, strong verbs, consistent terms, and organized paragraphs. The author, a biologist and an experienced teacher of scientific writing, illustrates each principle with real-life examples of both good and bad writing and shows how to revise bad writing to make it clearer and more concise. She ends each chapter with practice exercises so that readers can come away with new writing skills after just one sitting.
Writing Science in Plain English can help writers at all levels of their academic and professional careers—undergraduate students working on research reports, established scientists writing articles and grant proposals, or agency employees working to follow the Plain Writing Act. This essential resource is the perfect companion for all who seek to write science effectively.
In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".)
Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to:
Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.
Today’s writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone.
With its crisp, witty tone, Sin and Syntax covers grammar’s ground rules while revealing countless unconventional syntax secrets (such as how to use—Gasp!—interjections or when to pepper your prose with slang) that make for sinfully good writing. Discover how to:
*Distinguish between words that are “pearls” and words that are “potatoes”
* Avoid “couch potato thinking” and “commitment phobia” when choosing verbs
* Use literary devices such as onomatopoeia, alliteration, and metaphor (and understand what you're doing)
Everyone needs to know how to write stylish prose—students, professionals, and seasoned writers alike. Whether you’re writing to sell, shock, or just sing, Sin and Syntax is the guide you need to improve your command of the English language.
Learn how to use the latest techniques, best practices, and current web standards—including HTML5 and CSS3. Each chapter provides exercises to help you to learn various techniques, and short quizzes to make sure you understand key concepts.
That's as long as we think any student should have to spend formatting their papers. Unfortunately, students often spend hours trying to find answers from hard to follow manuals or confusing websites. Whether you want a step-by-step guide to building a title page, suggestions for writing with greater clarity, or freedom from doing internet searches every time you have a question about APA standards, APA Made Easy is the only blueprint that you will need for writing in APA style. This comprehensive writing guide includes illustrated steps for formatting an APA document in: Microsoft Word 2010, Microsoft Word 2011 for Mac, Microsoft Word 2013, and Apple's Pages programs. You will also learn how to build an APA formatted paper from the ground up by understanding:
• How to outline information you've already gathered.
• How to write an essay or research paper from an outline.
• How to write a solid introduction.
• How to use the required headings in a research paper including Abstracts, Method, Subjects and Participants, Materials or Apparatus, Results, and Discussion sections.
• Building Citations within your paper and on your Reference page.
Also included in this guide:
• APA examples and high resolution screen shots to help students correctly format documents within 15 minutes.
• Over 150 completed Reference examples
• Over 60 completed In-Text Citation examples
• How to use Headings effectively in your writing
• Specific examples that cover how to cite new media such as blog posts, emails, websites, online lectures, computer programs, social media and much more.
• A new section on using and citing DOI's (Digital Object Identifiers) for new media.
• A Short Sample paper in APA format.
• For more information on APA Made Easy and downloadable APA templates visit: YouVersusTheWorld.com.
The ?exceptional, wonderful, amazing?(Vivian Jenkins Nelson, founder, The International Institute for Interracial Interaction) book that has sold nearly one million copies!
How to Say It® provides clear and practical guidance for what to say?and what not to say?in any situation. Covering everything from business correspondence to personal letters, this is the perfect desk reference for anyone who often finds themselves struggling to find those perfect words for:
? Apologies and sympathy letters
? Letters to the editor
? Cover letters
? Fundraising requests
? Social correspondence, including invitations and Announcements
This new edition features expanded advice for personal and business emails, blogs, and international communication.
The 1,000 Creative Writing Prompts Box Set has over 150 five-star reviews across all books and platforms. This comprehensive collection contains over 800 pages of prompts to get your creative juices flowing for over 90 percent off the cover price!
The massive and innovative box set includes the following five full-length books: 1,000 Creative Writing PromptsFour Seasons of Creative Writing1,000 Character Writing Prompts1,000 Creative Writing Prompts for Holidays1,000 Creative Writing Prompts, Volume 2
There are few things more frustrating than sitting down to write and feeling completely blocked. Fortunately, this box set taps into the power of open-ended questions to get your brain working creatively. These clever, thought-provoking, imaginative prompts will help you blast through writer's block in an instant.
This box set contains thousands of powerful, intriguing, and evocative writing ideas that you can access at any time. Whether you're an aspiring writer or a subject-matter expert, a blogger or a songwriter, a freelancer or a novelist, you're bound to find an idea that works for you in over 800 pages of well-organized writing prompts.
The 1,000 Creative Writing Prompts Box Set is a must-have variety of ideas that will kick your creative roadblock to the curb. For a limited time, get the entire set of books for over 90 percent off the cover price.
Buy the box set today to beat writer's block for good and reclaim your creativity!
“What this book does better than any single book on media history, ethics, or practice is
weave . . . [together] why media audiences have fled and why new technology and megacorporate ownership are putting good journalism at risk.” —Rasmi Simhan, Boston Globe
“Kovach and Rosenstiel’s essays on each [element] are concise gems, filled with insights worthy of becoming axiomatic. . . . The book should become essential reading for journalism professionals and students and for the citizens they aim to serve.” —Carl Sessions Stepp, American Journalism Review
“If you think journalists have no idea what you want . . . here is a book that agrees with you. Better—it has solutions. The Elements of Journalism is written for journalists, but any citizen who wonders why the news seems trivial or uninspiring should read it.” —Marta Salij, Detroit Free Press
The elements of journalism are:
* Journalism’s first obligation is to the truth.
* Its first loyalty is to citizens.
* Its essence is a discipline of verification.
* Its practitioners must maintain an independence from those they cover.
* It must serve as an independent monitor of power.
* It must provide a forum for public criticism and compromise.
* It must strive to make the significant interesting and relevant.
* It must keep the news comprehensive and proportional.
* Its practitioners must be allowed to exercise their personal conscience.
Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.
The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest.
Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.
Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing—and why should we care? From the author of The Better Angels of Our Nature and Enlightenment Now.
In this entertaining and eminently practical book, the cognitive scientist, dictionary consultant, and New York Times–bestselling author Steven Pinker rethinks the usage guide for the twenty-first century. Using examples of great and gruesome modern prose while avoiding the scolding tone and Spartan tastes of the classic manuals, he shows how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right. The Sense of Style is for writers of all kinds, and for readers who are interested in letters and literature and are curious about the ways in which the sciences of mind can illuminate how language works at its best.
AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.
Responsive design is not just another technique–it is the beginning of the maturation of a medium and a fundamental shift in the way we think about the web.
Implementing Responsive Design is a practical examination of how this fundamental shift affects the way we design and build our sites. Readers will learn how to:Build responsive sites using a combination of fluid layouts, media queries, and fluid media Adopt a responsive workflow from the very start of a project Enhance content for different devices Use feature-detection and server-side enhancement to provide a richer experience
With clear text, appealing cartoons, and a focus on common grammatical errors and how to correct them, this little volume is a real gem that should find a permanent place with companies, universities, and anyone seeking a user-friendly guide to style and usage.
From the Trade Paperback edition.
Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, go to www.peachpit.com/redeem and redeem the unique code provided inside this book.
Based on Cascading Style Sheets: The Definitive Guide, this reference is an easy-to-use cheatsheet of the CSS specifications you need for any task at hand. This book helps you:Quickly find and adapt the style elements you needLearn how CSS3 features complement and extend your CSS practicesDiscover new value types and new CSS selectorsImplement drop shadows, multiple backgrounds, rounded corners, and border imagesGet new information about transforms and transitions
Here you'll find: - The fundamental elements of fiction craft-character, plot, point of view, etc.-explained clearly and completely - Key concepts illustrated with passages from great works of fiction - The complete text of "Cathedral" by Raymond Carver-a masterpiece of contemporary short fiction that is analyzed throughout the book - Exercises that let you immediately apply what you learn to your own writing
Written by Gotham Writers' Workshop expert instructors and edited by Dean of Faculty Alexander Steele, Writing Fiction offers the same methods and exercises that have earned the school international acclaim.
Once you've read-and written-your way through this book, you'll have a command of craft that will enable you to turn your ideas into effective short stories and novels.
You will be a writer.
Scalability Rules is the easy-to-use scalability primer and reference for every architect, developer, web professional, and manager. Authors Martin L. Abbott and Michael T. Fisher have helped scale more than 200 hypergrowth Internet sites through their consulting practice. Now, drawing on their unsurpassed experience, they present 50 clear, proven scalability rules—and practical guidance for applying them.
Abbott and Fisher transform scalability from a “black art” to a set of realistic, technology-agnostic best practices for supporting hypergrowth in nearly any environment, including both frontend and backend systems.
For architects, they offer powerful new insights for creating and evaluating designs. For developers, they share specific techniques for handling everything from databases to state. For managers, they provide invaluable help in goal-setting, decision-making, and interacting with technical teams. Whatever your role, you’ll find practical risk/benefit guidance for setting priorities—and getting maximum “bang for the buck.”
• Simplifying architectures and avoiding “over-engineering”
• Scaling via cloning, replication, separating functionality, and splitting data sets
• Scaling out, not up
• Getting more out of databases without compromising scalability
• Avoiding unnecessary redirects and redundant double-checking
• Using caches and content delivery networks more aggressively, without introducing unacceptable complexity
• Designing for fault tolerance, graceful failure, and easy rollback
• Striving for statelessness when you can; efficiently handling state when you must
• Effectively utilizing asynchronous communication
• Learning quickly from mistakes, and much more
In this all new edition of Communicating Design, author and information architect Dan Brown defines and describes each deliverable, then offers practical advice for creating the documents and using them in the context of teamwork and presentations, independent of methodology. Whatever processes, tools, or approaches you use, this book will help you improve the creation and presentation of your wireframes, site maps, flow charts, and other deliverables.
The book now features:
An improved structure comprising two main sections: Design Diagrams and Design Deliverables. The first focuses on the nuts and bolts of design documentation and the second explains how to pull it all together. New deliverable: design briefs, as well as updated advice on wireframes, flow charts, and concept models. More illustrations, to help designers understand the subtle variations and approaches to creating design diagrams. Reader exercises, for those lonely nights when all you really want to do is practice creating wireframes, or for use in workshops and classes. Contributions from industry leaders: Tamara Adlin, Stephen Anderson, Dana Chisnell, Nathan Curtis, Chris Fahey, James Melzer, Steve Mulder, Donna Spencer, and Russ Unger.
“As an educator, I have looked to Communicating Design both as a formal textbook and an informal guide for its design systems that ultimately make our ideas possible and the complex clear.”
—Liz Danzico, from the Foreword
“Ask me to your bed,” he said. “I shall come to ye.”
In this revealing compendium, acclaimed writer Diana Gabaldon shares her invaluable lessons for creating an immersive reading experience, from evoking a mood to using the power of emotions to communicate physical intimacy. You’ll learn the difference between gratuitous sex and genuine encounters that move the story forward, and how to handle less-than-savory acts that nevertheless serve a narrative purpose. Gabaldon also notes that sex can be conveyed instead of described. With such tips as “The Rule of Three” for involving the senses, handy lists of naughty euphemisms (with instructions for use), and Gabaldon’s own examples from the Outlander novels, “I Give You My Body . . .” is a master class in writing to draw readers in and keep them riveted to the page.
Watch Andy Field's introductory video to Discovering Statistics Using R
Keeping the uniquely humorous and self-deprecating style that has made students across the world fall in love with Andy Field's books, Discovering Statistics Using R takes students on a journey of statistical discovery using R, a free, flexible and dynamically changing software tool for data analysis that is becoming increasingly popular across the social and behavioural sciences throughout the world.
The journey begins by explaining basic statistical and research concepts before a guided tour of the R software environment. Next you discover the importance of exploring and graphing data, before moving onto statistical tests that are the foundations of the rest of the book (for example correlation and regression). You will then stride confidently into intermediate level analyses such as ANOVA, before ending your journey with advanced techniques such as MANOVA and multilevel models. Although there is enough theory to help you gain the necessary conceptual understanding of what you're doing, the emphasis is on applying what you learn to playful and real-world examples that should make the experience more fun than you might expect.
Like its sister textbooks, Discovering Statistics Using R is written in an irreverent style and follows the same ground-breaking structure and pedagogical approach. The core material is augmented by a cast of characters to help the reader on their way, together with hundreds of examples, self-assessment tests to consolidate knowledge, and additional website material for those wanting to learn more.
Given this book's accessibility, fun spirit, and use of bizarre real-world research it should be essential for anyone wanting to learn about statistics using the freely-available R software.
Available with Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Collins Easy Learning English Vocabulary is a topic-based vocabulary book, covering over 50 topics, from everyday themes such as family, friends, and hobbies, to topics for travel, work, business and study.
The words within each theme are listed alphabetically so that they are easy to find. Each word has a definition, written in simple language, and phonetics, to help the user learn how to say the word.
An 'Examples' section has corpus examples from real English showing important collocations, as well as useful phrases and idioms.
Collins Easy Learning English Vocabulary contains all the vocabulary a learner needs to communicate effectively in English, and is the perfect resource for users who want to build their vocabulary in a methodical way.
Each performance rule is supported by specific examples, and code snippets are available on the book's companion web site. The rules include how to:
If you're building pages for high traffic destinations and want to optimize the experience of users visiting your site, this book is indispensable.
"If everyone would implement just 20% of Steve's guidelines, the Web would be adramatically better place. Between this book and Steve's YSlow extension, there's reallyno excuse for having a sluggish web site anymore."
-Joe Hewitt, Developer of Firebug debugger and Mozilla's DOM Inspector
"Steve Souders has done a fantastic job of distilling a massive, semi-arcane art down to a set of concise, actionable, pragmatic engineering steps that will change the world of web performance."
-Eric Lawrence, Developer of the Fiddler Web Debugger, Microsoft Corporation
Dreamweaver is the industry standard software for professional website design, with more than 90 percent of the market. In this book-and-DVD package, expert instructors provide a complete course in basic Dreamweaver that you can access at your own speed. Step-by-step instructions in the book are supported by lesson files and video tutorials on the DVD, presenting the newest version of Dreamweaver in 16 self-paced lessons. You'll learn to use style sheets, dynamic HTML, multimedia, databases, and much more to design, develop, and maintain your website.Newcomers to website development will learn to design and maintain fully functioning sites using the newest version of Dreamweaver with this book-and-DVD package The self-paced lessons cover applying style sheets, using dynamic HTML, adding style with images and multimedia, publishing and maintaining a website, and using databases to create dynamic websites Shows how to use hyperlinks to navigate throughout a website or link to other sites on the Internet and how to format web pages and forms Created by a team of Adobe experts who have developed training programs for Adobe Systems
Dreamweaver CS6 Digital Classroom is the next best thing to having a personal tutor teach you this award-winning software.
Note: DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
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