General readers and history buffs alike have made bestsellers of books like A History of the World in 100 Objects. In that tradition, this handsome commemorative volume gives a unique perspective on one of the most pivotal and volatile events of modern history.
In World War I in 100 Objects, military historian Peter Doyle shares a fascinating collection of items, from patriotic badges worn by British citizens to field equipment
developed by the United States. Beautifully photographed, each item is accompanied by the unique story it tells about the war, its strategy, its innovations, and the people who fought it.
The Big Whatever is the fourth instalment of Peter Doyle’s acclaimed series, which has grown into an epic underground history of postwar Australia, where crooks, entertainers, scammers, corrupt cops and politicians all rub shoulders, chasing their big paydays.
The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee.
The highly prestigious panels of contributors include:
Jean-Claude Larréché – INSEAD
Veronica Wong – Aston Business School
John Quelch – Harvard Business School
Susan Hart – Strathclyde Graduate Business School (SGBS)
Michael Baker – Emeritus Professor SGBS
Tim Ambler – London Business School
Tony Cram – Ashridge
Table of Contents:
Principles of Value Creation
1 Marketing and Shareholder Value
2 The Shareholder Value Approach
3 The Marketing Value Driver
4 The Growth Imperative
Developing High-Value Strategies
5 Strategic Position Assessment
6 Value-Based Marketing Strategy
Implementing High-Value Strategies
7 Building Brands
8 Pricing for Value
9 Value-Based Communications
10 Value-Based Marketing in the Digital Age
This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.
Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
But trouble follows close behind—because Billy’s schemes always seem to interfere with the plans of Sydney’s big players, an unholy trinity of crooks, bent cops, and politicians on the make. Suddenly he’s in the frame for murder, and on the run from the police, who’ll happily send him down for it. Billy’s no sleuth, but there’s nowhere to turn for help. To prove it wasn’t him, he’ll have to find the real killer.
Set in Sydney in the period following World War II, Doyle’s novels—featuring the irresistible Billy Glasheen—brilliantly explore the criminal underworld, high-level political corruption, and the postwar explosion of sex, drugs, and rock ’n’ roll.