Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market.
Readers will learn:Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatoryHow interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relationsHow Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needsHow Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system
"There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing." ?Seth Godin, Author, All Marketers Are Liars
"Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them." ?Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling
"These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement." ?George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
"We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." ?David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute
"If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect." ?Jeffrey Gitomer, Author, The Little Red Book of Selling
Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey
Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients
You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach.Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure
This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!
"I laughed so hard and uncontrollably I could hardly breathe. Reading this on public transport is not a good idea." (Penthouse magazine)
"Brilliantly funny." (Jezebel.com)
From the notorious Internet troublemaker who brought the world the explosively popular "Next Time I'll Spend the Money on Drugs Instead", in which he attempted to pay his chiropractor with a picture he drew of a spider; "Please Design a Logo for Me. With Pie Charts. For Free," which has been described as one of the most passed-on viral e-mails of all time; and, most recently, the staggeringly popular "Missing Missy", which has appeared everywhere from The Guardian to Jezebel to Andrew Sullivan's The Daily Dish, comes this profoundly funny collection of irreverent Internet mischief and comedy.
Featuring all of Thorne's viral success, including "Missing Missy", The Internet Is a Playground culls together every article and e- mail from Thorne's wildly popular website 27bslash6.com, as well as enough new material, available only in these pages, to keep you laughing-and, indeed, crying-until Thorne's next stroke-of-genius prank. Or hilarious hoax. Or well-publicized almost-stint in jail (really).
Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.
Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.
Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.
Inside, you'll learn about:
Interaction design and physical computingThe Arduino hardware and software development environmentBasics of electricity and electronicsPrototyping on a solderless breadboardDrawing a schematic diagram
And more. With inexpensive hardware and open-source software components that you can download free, getting started with Arduino is a snap. To use the introductory examples in this book, all you need is a USB Arduino, USB A-B cable, and an LED.
Join the tens of thousands of hobbyists who have discovered this incredible (and educational) platform. Written by the co-founder of the Arduino project, with illustrations by Elisa Canducci, Getting Started with Arduino gets you in on the fun! This 128-page book is a greatly expanded follow-up to the author's original short PDF that's available on the Arduino website.
—Tom Vanderbilt, New York Times bestselling author of Traffic
In Tubes, Andrew Blum, a correspondent at Wired magazine, takes us on an engaging, utterly fascinating tour behind the scenes of our everyday lives and reveals the dark beating heart of the Internet itself. A remarkable journey through the brave new technological world we live in, Tubes is to the early twenty-first century what Soul of a New Machine—Tracy Kidder’s classic story of the creation of a new computer—was to the late twentieth.
People around the world have access to enjoy YouTube with the exception of a few countries including China. There are three main components that constitute the YouTube ecosystem: the users who are the members of the YouTube communities and the consumers of YouTube videos; the creators who produce videos; and the advertisers who make the money flow within the YouTube ecosystem.
YouTube is open to anybody who wants to create and upload videos, and all users are equally eligible to become creators. YouTube is operating the YouTube partnership program to encourage users to become creators of videos.
This is YouTube reference book proofread by the person who is currently in charge of the YouTube partnership program.
This book explains everything that you need to know about YouTube if you want to become a creator and manage your own channel; how to sign up to become a YouTuber; how to upload videos; how to manage your channel; how to monetize YouTube videos; and the knowhow to generate more profits. All lessons about basic YouTube features are accompanied by “Follow These Simple Steps,” where you are encouraged to practice what you have learned.
The book also includes a “Special Page” section, where some of the popular YouTube channels are introduced by different categories, in addition to ways on how to use YouTube to promote businesses and to protect your copyrights.
- Standard ePub Format
===== UPDATED 2015-10-17 =====
- Information about Marshmallow 6.0 is added.
- Simulated Marshmallow screen is added.
===== UPDATED 2015-06-29 =====
- Now based on Lollipop 5.1
- Scenario in how to efficiently update your phone. No root needed.
Android Marshmallow and Android Lollipop with Material Design is great things to see. And setting it up for the first time is easier than ever. Google Account setup now comply with two factor authentication, which is makes your account more secure.
Follow this guide to see how you can setup your Android Marshmallow or Android Lollipop phone or tablet for the first time, with existing Google Account.
Join the Facebook fun! These experts show you how to set up your Profile, protect your privacy, find friends and family members, learn what's happening in their lives, and keep them up to date on yours. Here's just what you need for a safe and happy Facebook experience.
Open the book and find:
Advice for creating the perfect Profile
How to find friends
Tips on keeping in touch
Privacy controls and how to use them
Steps for sending private messages to friends
Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.Approach Facebook's complex environment with clear, actionable itemsMake sense of the social networking worldBe familiar with the technologies you need for social network marketingExplore tactics for using Facebook features, functionality, and protocolsLearn how to set specific campaign goalsDetermine which Facebook features are relevant to your campaignsPlan and execute Facebook marketing strategiesMeasure the results of your campaigns with key performance indicators
We are living in the computer age, in a world increasingly designed and engineered by computer programmers and software designers, by people who call themselves hackers. Who are these people, what motivates them, and why should you care?
Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.
Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls "an intellectual Wild West."
The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live. Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.
How much gold does the United States store in Fort Knox?
Why do I get a headache when I eat ice cream too fast?
How did the "seventh inning stretch" originate?
As the official webmaster for Xerox, Bill McLain was surprised by the kinds of questions he was receiving, like whether people born blind can see in their dreams and why rabbits are associated with Easter. McLain began to answer each and every question--attracting national attention from MSNBC, CNN, and People--and the result, collected in Do Fish Drink Water?, is a surprising, funny, and informative collection of facts. McLain's answers can often be as wild as the questions and prompt entertaining anecdotes about where he found them. McLain explains how magnets are made, what caused the Great Depression of 1922, and even explains why cats purr. Also included is an extensive list of websites where he conducts research, offering an informative guide to making the most of the Internet.
Nicholas C. Zakas worked with the Web for over a decade. He has worked on corporate intranet applications used by some of the largest companies in the world and large-scale consumer websites such as MyYahoo! and the Yahoo! homepage. He regularly gives talks at companies and conferences regarding front-end best practices and new technology.
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools
With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!
That's what this cookbook is for. Fortunately, most router configuration tasks can be broken down into several more or less independent steps: you configure an interface, you configure a routing protocol, you set up backup links, you implement packet filters and other access control mechanisms. What you really need is a set of recipes that show you how to perform the most common tasks, so you can quickly come up with a good configuration for your site. And you need to know that these solutions work: you don't want to find yourself implementing a backup link at 2 A.M. because your main link is down and the backup link you set up when you installed the router wasn't quite right.
Thoroughly revised and expanded, Cisco IOS Cookbook, 2nd Edition, adds sections on MPLS, Security, IPv6, and IP Mobility, and presents solutions to the most common configuration problems, including:Configuring interfaces of many types, from serial to ATM and Frame RelayConfiguring all of the common IP routing protocols (RIP, EIGRP, OSPF, and BGP)Configuring authenticationConfiguring other services, including DHCP and NTPSetting up backup links, and using HSRP to configure backup routersManaging the router, including SNMP and other solutionsUsing access lists to control the traffic through the router
If you work with Cisco routers, you need a book like this to help you solve problems quickly and effectively. Even if you're experienced, the solutions and extensive explanations will give you new ideas and insights into router configuration. And if you're not experienced--if you've just been given responsibility for managing a network with Cisco routers--this book could be a job-saver.
The Basics of Web Hacking provides a simple and clean explanation of how to utilize tools such as Burp Suite, sqlmap, and Zed Attack Proxy (ZAP), as well as basic network scanning tools such as nmap, Nikto, Nessus, Metasploit, John the Ripper, web shells, netcat, and more. Dr. Josh Pauli teaches software security at Dakota State University and has presented on this topic to the U.S. Department of Homeland Security, the NSA, BlackHat Briefings, and Defcon. He will lead you through a focused, three-part approach to Web security, including hacking the server, hacking the Web app, and hacking the Web user.
With Dr. Pauli’s approach, you will fully understand the what/where/why/how of the most widespread Web vulnerabilities and how easily they can be exploited with the correct tools. You will learn how to set up a safe environment to conduct these attacks, including an attacker Virtual Machine (VM) with all necessary tools and several known-vulnerable Web application VMs that are widely available and maintained for this very purpose. Once you complete the entire process, not only will you be prepared to test for the most damaging Web exploits, you will also be prepared to conduct more advanced Web hacks that mandate a strong base of knowledge.Provides a simple and clean approach to Web hacking, including hands-on examples and exercises that are designed to teach you how to hack the server, hack the Web app, and hack the Web user Covers the most significant new tools such as nmap, Nikto, Nessus, Metasploit, John the Ripper, web shells, netcat, and more! Written by an author who works in the field as a penetration tester and who teaches Web security classes at Dakota State University
This book is the only poker book available that caters specifically to online sit-n-go (SNG) single-table low-limit Texas Hold’em tournaments. More importantly, it is the only poker book that guides the reader on a progressive path upward through the various limits, with only the information necessary to win with any bankroll or skill level to beat that specific low limit. Presented in a series of steps, the book provides guidelines that help tell the reader when to move up to a higher limit.
SNG’s have very predictable durations (40-60 minutes) so the reader could effectively set aside blocks of time to play. Unlike other games, the book contends that SNG’s have very predictable win/loss rates, can be defeated systematically, and offer an innate system of progression. That is, the various buy-in amounts can be viewed as a climbable ladder that helps gauge success.
As with any gambling, winning is not a sure thing. But this book gives you the tools you need to win.
Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more.Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization Gives you trusted information on Internet security Covers niche and advanced e-commerce topics
If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.
Inside, you’ll learn about:Interaction design and physical computing The Arduino hardware and software development environment Basics of electricity and electronics Prototyping on a solderless breadboard Drawing a schematic diagram
Getting started with Arduino is a snap. To use the introductory examples in this guide, all you need an Arduino Uno or earlier model, along with USB A-B cable and an LED. The easy-to-use Arduino development environment is free to download.
Join hundreds of thousands of hobbyists who have discovered this incredible (and educational) platform. Written by the co-founder of the Arduino project, Getting Started with Arduino gets you in on all the fun!
With hundreds of practice questions, CompTIA Cloud+ Certification Study Guide covers what you need to know—and shows you how to prepare—for this challenging exam. McGraw-Hill Professional is a Gold-Level CompTIA Authorized Partner offering Authorized CompTIA Approved Quality Content to give you the competitive edge on exam day.100% complete coverage of all official objectives for exam CV0-001 Exam Watch notes call attention to information about, and potential pitfalls in, the exam Exam at Work notes provide real-world examples of cloud computing technologies in the workplace today Two-Minute Drills for quick review at the end of each chapter Simulated exam questions match the format, tone, topics, and difficulty of the real exam
Covers all the exam topics, including:
Cloud Computing Concepts, Models, and Terminology * Disk Storage Systems * Storage Networking * Network Infrastructure * Virtualization Components * Virtualization and the Cloud * Network Management * Performance Tuning * Systems Management * Testing and Troubleshooting * Security in the Cloud * Business Continuity and Disaster Recovery
Electronic content includes:Complete MasterExam practice testing engine, featuring:
-One practice exam
-Detailed answers with explanations
-Score Report performance assessment tool Bonus downloadable MasterExam practice exam with free online registration
On a budget and need help figuring out how to coupon online? This concise e-book will show you where to go online to find the best store and manufacturer coupons, how to combine them for the best deals, and how to stay organized. Get this bargain priced e-book with "beyond the book" extras including a video demonstration, checklist, and more.Contains 100 pages of couponing tips, techniques, and ideas for saving money Includes extras online, including a video, checklists, and more Shows how to find, use, and combine money-saving coupons, and keep them organized
Tired of sifting through hundreds of blogs looking for coupons? Here?s an online couponing guide you can trust: Online Couponing In A Day for Dummies.
HTML5 and CSS3 All-in-One For Dummies, 3rd Edition serves as the perfect reference for both web development beginners and seasoned professionals looking to learn more about how to get the most out of the powerful combination of HTML5 and CSS3.
Cybercrime is the fastest growing area of crime as more criminals seek to exploit the speed, convenience and anonymity that the Internet provides to commit a diverse range of criminal activities. Today's online crime includes attacks against computer data and systems, identity theft, distribution of child pornography, penetration of online financial services, using social networks to commit crimes, and the deployment of viruses, botnets, and email scams such as phishing. Symantec's 2012 Norton Cybercrime Report stated that the world spent an estimated $110 billion to combat cybercrime, an average of nearly $200 per victim.
Law enforcement agencies and corporate security officers around the world with the responsibility for enforcing, investigating and prosecuting cybercrime are overwhelmed, not only by the sheer number of crimes being committed but by a lack of adequate training material. This book provides that fundamental knowledge, including how to properly collect and document online evidence, trace IP addresses, and work undercover.Provides step-by-step instructions on how to investigate crimes onlineCovers how new software tools can assist in online investigationsDiscusses how to track down, interpret, and understand online electronic evidence to benefit investigationsDetails guidelines for collecting and documenting online evidence that can be presented in court
Each performance rule is supported by specific examples, and code snippets are available on the book's companion web site. The rules include how to:
If you're building pages for high traffic destinations and want to optimize the experience of users visiting your site, this book is indispensable.
"If everyone would implement just 20% of Steve's guidelines, the Web would be adramatically better place. Between this book and Steve's YSlow extension, there's reallyno excuse for having a sluggish web site anymore."
-Joe Hewitt, Developer of Firebug debugger and Mozilla's DOM Inspector
"Steve Souders has done a fantastic job of distilling a massive, semi-arcane art down to a set of concise, actionable, pragmatic engineering steps that will change the world of web performance."
-Eric Lawrence, Developer of the Fiddler Web Debugger, Microsoft Corporation
Ideal for Linux administrators, developers, and power users, this updated edition shows you how to write a basic dialplan step-by-step, and brings you up to speed on the features in Asterisk 11, the latest long-term support release from Digium. You’ll quickly gain working knowledge to build a simple yet inclusive system.Integrate Asterisk with analog, VoIP, and digital telephony systemsBuild an interactive dialplan, using best practices for more advanced featuresDelve into voicemail options, such as storing messages in a databaseConnect to external services including Google Talk, XMPP, and calendarsIncorporate Asterisk features and functions into a relational database to facilitate information sharingLearn how to use Asterisk’s security, call routing, and faxing featuresMonitor and control your system with the Asterisk Manager Interface (AMI)Plan for expansion by learning tools for building distributed systems
HTML and CSS are essential tools for creating dynamic websites and help make your websites even more effective and unique. This friendly-but-straightforward guide gets you started with the basics of the latest versions of HTML and CSS: HTML5 and CSS3. Introducing you to the syntax and structure of the languages, this helpful guide shows you how to create and view a web page, explains ideal usage of HTML5 and CSS3, walks you through the CSS3 rules and style sheets, addresses common mistakes and explains how to fix them, and explores interesting HTML5 tools.Serves as an ideal introduction to HTML5 and CSS3 for beginners with little to no web development experience Details the capabilities of HTML5 and CSS3 and how to use both to create responsive, practical, and well-designed websites Helps you understand how HTML5 and CSS3 are the foundation upon which hundreds of millions of web pages are built Features full-color illustrations to enhance your learning process
Beginning HTML5 and CSS3 For Dummies is the perfect first step for getting started with the fundamentals of web development and design.
This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.
The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll:Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy
The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.
C# is a complicated programming language for building .NET-connected software for Microsoft Windows, the Web, and a wide range of devices. The friendly All-in-One For Dummies format is a perfect way to present it. Each minibook is a self-contained package of necessary information, making it easy to find what you're looking for.
Upgrades in C# 2010 include the ability to build Windows 7 applications and compatibility with Python and Ruby.C# is a somewhat complex programming language for building .NET-connected software for Microsoft Windows, the Web, and other devices Beginning C# programmers will appreciate how the All-in-One format breaks the topic into minibooks, each one addressing a key body of information Minibooks include creating your first C# program, Windows 7 programming, basic C# programming, object-based programming, object-oriented programming, Windows programming with C# and Visual Studio, and debugging Companion Web site includes all sample code
Beginning C# programmers will find C# 2010 All-in-One For Dummies explains a complicated topic in an easy, understandable way.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
What You’ll LearnInstall SharePoint Server 2016, both using the user interface provided by Microsoft, and by using PowerShell
Understand your authentication options and associated security considerations
Deploy add-ins, either from the store, or from your own custom app catalog
Configure Search Service Application using either the provided UI or PowerShell
Configure business intelligence components such as Excel Services, SQL Server Reporting Services, and PowerPivot
Migrate to SharePoint Server 2016 from either SharePoint Server 2010 or 2013Understand approaches to high availability, disaster recovery, patching, and ways to monitor and maintain your SharePoint 2016 deployment once it’s up and running
Who This Book Is For
Anyone tasked with installing, configuring, and maintaining SharePoint Server 2016 in their organization. This book assumes some working knowledge of a previous release of SharePoint Server, such as SharePoint 2010 or SharePoint 2013
Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics—what they are, which ones are important, and how to get started—and build a search-engine-friendly site.
SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings. Develop a search strategy and use local search capabilities Build sites that increase your search visibility Analyze results with updated tracking tools Maximize content marketing strategies
If you're asking yourself the essential question of "how do I get people to visit my site," you've come to the right place!
This practical hands-on guide for Windows power users and IT professionals delivers ready answers for using Windows command-line tools to manage Windows 8.1, Windows Server 2012, and Windows Server 2012 R2. Not only is this book packed with examples that show you how to run, use, schedule, and script Windows commands and support tools, it's written by a well-known author of more than 100 computer books and features easy-to-read tables, lists, and step-by step instructions.
Designed for anyone who wants to learn Windows Command Line, this book will help you perform tasks more efficiently, troubleshoot performance issues and programs, manage computer settings, perform routine maintenance, and much more. One of the goals is to keep the content so concise that the book remains compact and easy to navigate while at the same time ensuring that the book is packed with as much information as possible--making it a valuable resource.
Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.
Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive.Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing are important
Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.
In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.
Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials
If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.
Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNADemonstrates how visual analytics research can be applied to SNA tools for the mass marketIncludes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikisDownload companion materials and resources at https://nodexl.codeplex.com/documentation
You can do this; anyone can because it's easy. Places like Webs, Yola, Wordpress, Blogger and others have made it simple with WYSIWYG editing (what you see is what you get). This book is a simple guide for everyone, from computer beginners to advanced users who will benefit from tips and over 150 useful links.
Jason Matthews is also the author of How to Make, Market and Sell Ebooks All for Free and Get On Google Front Page. He knows a myriad of online tools, programs and software to make the most of an internet career at absolutely no cost.
Plus it's fun when you save time, money and effort!
Subjects: your own website, make free website, blogging, blog, how to blog, web design, website design, internet marketing, internet business, e-business, e-commerce, wordpress, blogger, webs, yola
While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling Google: The Missing Manual covers everything you could possibly want to know about Google, including the newest and coolest--and often most underused (what is Froogle, anyway?)--features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 2.5 GB of space).
This wise and witty guide delivers the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; track your visitors with Google Analytics; make money with AdWords and AdSense; and much more.
Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.
Even though new technologies enable people to do much more with the Web, in the end HTML, XHTML and CSS are still at the root of any Web site. The newest edition of this bestselling guide is fully updated and revised for the latest technology changes to the field, including HTML5 and CSS3. Illustrated in full color, this book provides beginner and advanced coders the tools they need to be proficient at these programming languages.Shows you how to create a Web page and formulate XHTML document structure Addresses working with content management systems (WordPress, Drupal, and Joomla), and designing for mobile devices (iPhone, BlackBerry, and Android) Introduces HTML5 and CSS3, tools critical to mobile Web development Reviews working with text, lists, and images, and customizing links Demonstrates ways to employ cascading style sheets (CSS) and get creative with colors and fonts Details integrating scripts with XHTML and understanding deprecated HTML markup tags
Written by two veteran computer whizzes, HTML, XHTML and CSS For Dummies will help you get the design results you want!
Souders' previous book, the bestselling High Performance Web Sites, shocked the web development world by revealing that 80% of the time it takes for a web page to load is on the client side. In Even Faster Web Sites, Souders and eight expert contributors provide best practices and pragmatic advice for improving your site's performance in three critical categories:
Speed is essential for today's rich media web sites and Web 2.0 applications. With this book, you'll learn how to shave precious seconds off your sites' load times and make them respond even faster.
This book contains six guest chapters contributed by Dion Almaer, Doug Crockford, Ben Galbraith, Tony Gentilcore, Dylan Schiemann, Stoyan Stefanov, Nicole Sullivan, and Nicholas C. Zakas.
Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base, Google Reader, and Google Desktop among them. We've found ways to get these new services to do even more.
The expanded third edition of Google Hacks is a brand-new and infinitely more useful book for this powerful search engine. You'll not only find dozens of hacks for the new Google services, but plenty of updated tips, tricks and scripts for hacking the old ones. Now you can make a Google Earth movie, visualize your web site traffic with Google Analytics, post pictures to your blog with Picasa, or access Gmail in your favorite email client. Industrial strength and real-world tested, this new collection enables you to mine a ton of information within Google's reach. And have a lot of fun while doing it:Search Google over IM with a Google Talk botBuild a customized Google Map and add it to your own web siteCover your searching tracks and take back your browsing privacyTurn any Google query into an RSS feed that you can monitor in Google Reader or the newsreader of your choiceKeep tabs on blogs in new, useful waysTurn Gmail into an external hard drive for Windows, Mac, or LinuxBeef up your web pages with search, ads, news feeds, and moreProgram Google with the Google API and language of your choice
For those of you concerned about Google as an emerging Big Brother, this new edition also offers advice and concrete tips for protecting your privacy. Get into the world of Google and bend it to your will!
Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.
Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management
Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them.
In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout.Provides an essential source for user interface design rules and how, when, and why to apply themArms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressuresCompletely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout
Table of Contents
Introduction to Internet Scams and Fraud
Getting to Know More about Internet Scams/Identity Theft/Credit Card Theft and Internet Frauds
Difference between Internet scams And Internet Fraud
Tips and Techniques to Recognize Frauds and Scams
Rule number one – giving personal information out
Rule number two – identification documents
How does Internet fraud work?
Victim of Lottery Fraud?
Giving Money Away Free Scam
Protecting yourself from Internet fraud
Credit card thefts/work-at-home scams/banks and scammers
Work from Home Frauds – Facebook Fortune
Country Oriented Work-At-Home Scams
How to Recognize a Work-At-Home Scam
Anti Internet Fraud agencies
Social media advertising – YouTube etc. Promoting Scams
Tips for Working at Home Jobs
How to Trap Internet tricksters Through Social Media?
How Do Banks Encourage Frauds?
How Can a Bank Help in Catching a Scammer?
Banking Laissez-faire attitudes
Strict Ways of Tackling Credit Card Frauds
Banking Secrets Unfolded
Bank Update Frauds
Introduction to Internet Scams and Frauds
With the Internet becoming such an integral part of all our lives, is it a surprise that we are more vulnerable to Internet scams and Internet fraud. So for all those people who want to know about the different ways in which a person can get scammed through Internet scams and Internet fraud, here is a complete information dossier telling you all about identity thefts, credit card thefts, Internet fraud and Internet scams.
Along with this, you are going to know more about how fraudsters can gain access to your bank account, thanks to emails which you demand information from you under the garb of updating your banking details and information.
Ignorance is not bliss. In such cases you have to be one step ahead of all the scamsters who benefit from a credulous public who believe that if banking and financial company officials have written to you about a serious matter, it is serious. They thrive on such threatening and scare tactics, telling you that your account is going to be limited within three days or some such ultimatum.
Remember that no bank or any other institution which has anything to do with money is going to ask you for your details, by asking you to update them online. Anybody with a little bit of common sense knows that any information which is sent online either through mail or through tapping on supposedly secure websites can be easily accessed by any hacker with a little bit of experience and computer know how.
So apart from showing you ways and means with which you can check these Internet scamsters and credit card identity thieves, this book is going to give you information on how you can protect yourself from future financial losses.
MVC 5 is the newest update to the popular Microsoft technology that enables you to build dynamic, data-driven websites. Like previous versions, this guide shows you step-by-step techniques on using MVC to best advantage, with plenty of practical tutorials to illustrate the concepts. It covers controllers, views, and models; forms and HTML helpers; data annotation and validation; membership, authorization, and security.MVC 5, the latest version of MVC, adds sophisticated features such as single page applications, mobile optimization, and adaptive rendering A team of top Microsoft MVP experts, along with visionaries in the field, provide practical advice on basic and advanced MVC topics Covers controllers, views, models, forms, data annotations, authorization and security, Ajax, routing, ASP.NET web API, dependency injection, unit testing, real-world application, and much more
Professional ASP.NET MVC 5 is the comprehensive resource you need to make the best use of the updated Model-View-Controller technology.
Whether you use Joomla! to power a website, intranet, or blog, you'll need a good how-to reference on this complex, but not always intuitive, content management software. Joomla! Bible, Second Edition is that book. It not only brings you up to speed on the changes and extensions that are now part of Joomla! 3.0, it thoroughly covers functions and tasks, including installation, configuration, management, advanced modules, and extended coverage of two key extensions.
You'll learn how to obtain code and deploy it to a server; how to obtain, modify, and delete content; how to choose between the Joomla! Platform and the Joomla! CMS; and more. By the time you finish the Joomla! Bible, Second Edition, you'll be well prepared to build and maintain a Joomla!-based website.Walks you through obtaining the Joomla! 3.0 code and how to deploy it to a server, configure the site, create content, and manage content and user hierarchies Helps you get the most out of core modules that provide advanced functionality, including the Polls Module, the Banner Manager, Content Syndication, Newsfeed Aggregation, and others Includes hands-on tutorials and real-world practical applications
Whether you're a content manager, website manager, developer, or do-it-yourselfer, make sure you keep Joomla! Bible, Second Edition on hand.
Are you ready to make your mark on the Internet with a personal blog, but aren't quite sure where to start? Blogging For Dummies gives you the lowdown on blogging basics, the anatomy of a good blog, and all the tools you need to get started. Plus, you'll find advice on choosing a blog topic, picking a domain name and host, writing your first blog post, planning an editorial calendar, and much more.
Whether you're interested in casual blogging or creating a more professional online presence, Blogging For Dummies covers it all—and makes it easier than ever to put your thoughts and words out to the masses. Updated to include coverage of the latest trends and techniques in the blogosphere—like technology changes in blogging software and social media—it helps you choose a blogging platform, use SEO effectively to drive traffic to your blog, create content that's pinnable and shareable, and integrate your blog with social media through plug ins. Best of all, you'll discover how you can make real money from your passion and become a professional blogger. Choose a blogging topic and platform Use your blog to build your personal brand Monetize your blog through advertising and sponsorships Create content that easily integrates with social media
Blogging is a great way to express yourself, build and audience, and test out your ideas, and Blogging For Dummies will help you jump in with both feet!