Micro-ISV: From Vision to Reality explains what works and why in today’s emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field, this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you’re interested in getting started.
Clear Blogging (an Apress Technology in Action book) sets out to answer in non-technical terms what Blogging has to offer and why and how you should blog. If you’ve never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why Blogging has shaken up Mainstream Media, and you can end up on CNN. If you’re just starting to read blogs, Clear Blogging is your native guide to the Blogosphere, covering how to get the best and most interesting information with the least amount of time and effort.
But those are the side courses: the main thrust of Clear Blogging is what you have to gain from Blogging, and how to go from your first post to being welcomed to the A List in your world.
The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and venture capital funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers.
Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.