Virtually everyone he came across told him that it wasn’t possible. Famed Scottish golfer/commentator Sam Torrance advised John to “dream on,” and PGA Tour pro Darren Clarke told him that three years would be a more realistic time frame. Add to the mix a range of golfing injuries, family responsibilities, and a rigorous work schedule, and you can understand why there were so many doubters.
Dream On is the hilarious and inspiring story of how John achieved the seemingly impossible—from how the initial challenge took shape and the methods he used to dramatically improve his game, to that glorious day, less than one year later, when he broke par and played the best round of his life.
From the Trade Paperback edition.
Contents: Introduction; 1. It's all about the money - the good news; 2. It's all about the money - the bad news; 3. It's all about the money - a little story; 4. Focus on coffee for profit; 5. Great coffee (profits) come from great training; 6. Great coffee sales come from one thing - great taste; 7. It's all about the food; 8. There are three ways and only three ways to grow your business; 9. Be brave about your prices; 10. Know your figures and have a plan - a plan that works for you!; 11. Get accountable and know your figures; 12. Know your food cost for every single item; 13. Know your labour/wage cost and stay accountable; 14. It's your fault - get this and then get it again; 15. A coffee shop is all about people - and people need clear rules; 16. Make sure your employees understand the numbers; 17. Every pound is not equal. A pound earned is worth a lot less than a pound saved; 18. View your coffee business as if you were a customer; 19. View the business every day as if you were an employee; 20. Break the whole selling process down and make it better; 21. Keep your toilets spotless; 22. Treat lunch like a restaurant; 23. Create food stories about your star products and sell, sell, sell; 24. Get crafty with your menu and signage; 25. Watch your language; 26. Say hello; 27. Don't point and watch your body language; 28. Nod your head when asking a customer if they would like something; 29. Thank them; 30. The Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with cake and more cake with coffee Up selling and cross selling; 33. Sell more cold drinks; 34. Get your customer flow right; 35. Make it easy for the customer to buy; 36. Work out your lifetime customer value; 37. Consider the sizes - carefully; 38. Make it accessible and open. Make it all look great; 39 Use your sign wisely. Spend money and make yourshop look obvious; 40. Get creative with signage; 41. Avoid A"sour faced hagsA"; 42. Make the customers feel you care; 43. Use the list -cheapest marketing you'll ever do; 44. Create a catering side to your business; 45. Post the utility bills; 46. Incentives for saving money and making money; 47. Get creative with your marketing and steal ideas from other industries; 48. Create a A"bibleA"; 49. Beware staff attitudes towards business ownership; 50. Make a big deal of the big days; 51. Think wisely before you open your second shop; 52. Give a bit extra; 53. Work A"onA" the business not A"inA"it; And finally; Thanks; More from The Coffee Boys.
The poem consists of four cantos, each with a varying number of stanzas, and each stanza comprised of eight lines in iambic pentameter, the rhyme scheme being that of Byron's adaptation of the Italian ottava rima. The naval action on Lake Erie, in which the British force was defeated, forms the main subject of the opening canto.
Richardson has had unique access to untapped sources and unpublished material. By harnessing biography to art history, he has managed to crack the code of cubism more successfully than any of his predecessors. And by bringing a fresh light to bear on the artist's often too sensationalised private life, he has succeeded in coming up with a totally new view of this paradoxical man of his paradoxical work. Never before has Picasso's prodigious technique, his incisive vision and not least his sardonic humour been analysed with such clarity.
John Richardson centres his account on Heidegger’s persistent effort to change the very kind of understanding or truth we seek. Beginning with an overview of Heidegger’s life and work, he sketches the development of Heidegger’s thought up to the publication of Being and Time. He shows how that book takes up Husserl’s method of phenomenology and adapts it. He then introduces and assesses the key arguments of Being and Time under three headings—pragmatism, existentialism, and temporality—its three levels of analysis of human experience.
Subsequent chapters introduce Heidegger’s later philosophy, including his turn towards a historical account of being, and new ideas about how we need to ‘think’ to get the truth about it; his influential writings on language, art, and poetry, and their role in the Western history of being; and his claim that this history has culminated in a technological relation to things that is deeply problematic, above all in the way it excludes the divine. The final chapter looks at Heidegger’s profound influence on several intellectual movements ranging from phenomenology to existentialism to postmodernism.
A much-needed and refreshing introduction to this major figure, Heidegger is ideal reading for anyone coming to his work for the first time and will interest and stimulate students and scholars alike.
“I wasted a lot of time believing that every ‘secret’ I came across would transform my game, but it’s when you can take that tip and test it yourself that you give yourself an exceptional advantage,” writes John Richardson.
An enthusiastic but average golfer, John was keen to improve his game. So he set himself a challenge—in one year, he would take thirty-three strokes off his game and play a level par round. Against all the odds, he did it.
During that year of living, breathing, and sleeping golf, John delved deeply into how golfers hone their skills and met some of the best coaches and players in the world. He also obsessively tested hundreds of tips to see which ones really worked. In this book, he shares the very best of those tips and how they helped him transform his game.
50 Greatest Golf Tips is essential reading for golfers who want to make their dream round a reality and includes brilliant advice on improving your swing, putting and short game, and the all-important mental exercises that can give you the edge.
Skyhorse Publishing, as well as our Sports Publishing imprint, is proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team.
In addition to books on popular team sports, we also publish books for a wide variety of athletes and sports enthusiasts, including books on running, cycling, horseback riding, swimming, tennis, martial arts, golf, camping, hiking, aviation, boating, and so much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.
1. What is the one thing they wish they'd known before they started
2. What is the secret to success of their business and of great coffee shops and caf?s in general.
Some of these owners have just one site and some have multiple sites and worldwide success but all are acknowledged as being exceptional.
If you want to build a better future, you must believe in secrets.
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.
Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
Learn the philosophies that million dollar earners in network marketing use to earn the lifestyle that you dream about today. These 3 philosophies have been used by tens of thousands of high income earners to build an army of motivated people in their downline.
Imagine what you can do with Jim Rohn’s top 3 success principles of network marketing in your recruiting efforts and in motivating people to achieve their dreams. Put the power of ideas to work in your business today.
"This riveting book can awaken humanity. It reveals the simplepower of four phrases to transform your life. It's all based inlove by an author spreading love. You should get ten copies ofit----one for you and nine to give away. It's that good."
---- Debbie Ford, New York Times bestselling author of The DarkSide of the Light Chasers
"I love this book! I feel it will be the definitivepersonal-change/self-help book for at least a generation and viewedas a watershed event by historians. There is real potential forthis book to start a movement that will end war, poverty, and theenvironmental devastation of our beloved planet."
---- Marc Gitterle, MD, www.CardioSecret.com
"This book is like a stick of dynamite, and the moment you startreading, the fuse is lit.
It blows away all the complex and confusing success paradigms ofthe past and reveals a refreshing and clear path to transform yourlife with just one simple step. As you explore Zero Limits withVitale, be prepared for a journey that is both challenging andinspiring beyond anything you've imagined."
---- Craig Perrine, www.MaverickMarketer.com
"There are more than 6 billion different manifestations of humanexistence on the planet?and only one of us here. In Zero Limits,Vitale has captured the truth that all great spiritual, scientific,and psychological principles teach at the most fundamental level.Boil it all down to the basics and the keys are quite simple----the answer to all life's challenges is profound love and gratitude.Read this book; it's a reminder of the truth and ability youalready possess."
---- James Arthur Ray, philosopher and bestselling author ofPractical Spirituality and The Science of Success
"Wow! This is the best and most important book Vitale has everwritten!"
---- Cindy Cashman, www.FirstSpaceWedding.com
"I couldn't put it down. This book elegantly sketches what I'velearned and learned about in twenty-one years of personal study,and then it takes it to the next level. If you're looking for truepeace along with 'the good stuff,' then this book is foryou."
---- David Garfinkel, author of Advertising Headlines That Make YouRich
"Zero Limits is Vitale's adventure into the most mind-alteringreading experience of your life."
---- Joseph Sugarman, President, BluBlocker Sunglasses, Inc.
The Market Gardener is a compendium of la Grelinette’s proven horticultural techniques and innovative growing methods. This complete guide is packed with practical information on:Setting-up a micro-farm by designing biologically intensive cropping systems, all with negligible capital outlay Farming without a tractor and minimizing fossil fuel inputs through the use of the best hand tools, appropriate machinery, and minimum tillage practices Growing mixed vegetables systematically with attention to weed and pest management, crop yields, harvest periods, and pricing approaches
Inspired by the French intensive tradition of maraichage and by iconic American vegetable grower Eliot Coleman, author and farmer Jean-Martin shows by example how to start a market garden and make it both very productive and profitable. Making a living wage farming without big capital outlay or acreages may be closer than you think.
Jean-Martin Fortier is a passionate advocate of strong local food systems and founder of Les Jardins de la Grelinette, an internationally recognized model for successful biointensive micro-farming.
Have you ever wondered what separates people who think bigger from people who set their bar low? What makes one person accept low standards and another person to constantly raise them?
Why does one person strive to build an international organization affecting the lives of millions of people, while another person is content working her entire life as a clerk? (Not that there’s anything wrong with being a clerk!)
Why is one person challenging herself to run marathons, train her body and get fitter, while another is happy living a sedentary, unhealthy lifestyle?
What drives a person who’s optimizing every single aspect of her life and what causes another person to maintain the status quo?
You can say, “Well, the answer is simple enough – one person is ambitious, while the other one is not.” But what exactly causes it? And most importantly – how do you become more ambitious and think bigger? Is it something you’re born with and can’t change, or is it something over which you have control?
I found this topic so fascinating I decided to find out the answer for myself and write a book about it. This book is the result of my research about people who think big and the science of being more ambitious.
Here are just some of the things you will learn from the book:
- What key things you need to inspire yourself to think bigger, and more importantly, achieve your big goals.
- Why you need a “why,” and what kind of motivators will set you up for success (hint: attaining money or status are some of the least motivating goals possible).
- The single most important thing to thinking bigger. If you don’t have it in your life, you will sabotage your efforts – guaranteed.
- What the chimp is and why you need to learn how to control it to get yourself motivated and work on your big goals. You can be making things hard for yourself without being aware of it.
- How to cultivate the art of strategic laziness to achieve more while doing much less than other people (why work so hard if you can get better results by being lazy?).
- The seven most important triggers of flow – a state of perfect focus where the magic happens.
- The secret of achieving the impossible is not really such a secret, but most people tend to forget about it and get overwhelmed by their goals.
I wrote this book to increase my motivation, teach myself how to think bigger and learn how to raise my standards. I hope the answer I found will help you as much as it has helped me.
You can also learn how to find motivation to become the best version of you. Scroll up and buy the book now.
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Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
Business analysis refers to the set of tasks and activities thathelp companies determine their objectives for meeting certainopportunities or addressing challenges and then help them definesolutions to meet those objectives. Those engaged in businessanalysis are charged with identifying the activities that enablethe company to define the business problem or opportunity, definewhat the solutions looks like, and define how it should behave inthe end. As a BA, you lay out the plans for the processahead.
Business Analysis For Dummies is the go to reference onhow to make the complex topic of business analysis easy tounderstand. Whether you are new or have experience with businessanalysis, this book gives you the tools, techniques, tips andtricks to set your project’s expectations and on the path tosuccess.Offers guidance on how to make an impact in your organizationby performing business analysisShows you the tools and techniques to be an effective businessanalysis professionalProvides a number of examples on how to perform businessanalysis regardless of your role
If you're interested in learning about the tools and techniquesused by successful business analysis professionals, BusinessAnalysis For Dummies has you covered.
We live in a competition loving culture. We love the performance, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and cheer, sometimes to the point of obsession, but if we really wanted to see greatness—wanted to cheer for it, see it happen, understand what made it happen—we'd spend our time watching, obsessing on, and maybe even cheering the practices instead. This book puts practice on the front burner of all who seek to instill talent and achievement in others as well as in themselves. This is a journey to understand that practice, not games, makes champions.
In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice. And it’s not just whether you practice. How you practice may be a true competitive advantage. Deliberately engineered and designed practice can revolutionize our most important endeavors. The clear set of rules presented in Practice Perfect will make us better in virtually every performance of life. The “how-to” rules of practice cover such topics as rethinking practice, modeling excellent practice, using feedback, creating a culture of practice, making new skills stick, and hiring for practice.Discover new ways to think about practice. Learn how to design successful practice. Apply practice across a wide range of realms, both personal and professional The authors include specific activities to jump-start practice Doug Lemov is the best-selling author of Teach Like a Champion
A hands-on resource to practice, the rules within will help to create positive outliers and world-changing reservoirs of talent.
Soup offers an inspirational business fable that explainsthe "recipe" you can use to create a winning culture and boostemployee morale and engagement. The story follows Nancy, the newlyanointed CEO of America's Favorite Soup Company. She has beenbrought in to reinvigorate the brand and bring success back to acompany that has lost its flavor and profit and has fallen on hardtimes. Fatefully, while eating lunch at a local soup shop, Nancydiscovers the key ingredients to unite, engage, and inspire herteam and create a culture of greatness.From the bestselling author of The Energy Bus, The NoComplaining Rule, and Training CampFind out how culture drives behavior, behavior drives habits,and habits deliver resultsCreate relationships that are the foundation upon whichsuccessful careers and winning teams are builtFeatures quick takeaways you can use to invest in your people,build trust, create unity, and enhance engagement
A turnaround tale like few others, Soup will inspire youto work in your own company to unleash the passion that deliverssuperior results.