Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.)
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering.
We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions.
What's New In the 2nd Edition
While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, howeverUpdated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Whether you are a student struggling to fulfill a math or science requirement, or you are embarking on a career change that requires a new skill set, A Mind for Numbers offers the tools you need to get a better grasp of that intimidating material. Engineering professor Barbara Oakley knows firsthand how it feels to struggle with math. She flunked her way through high school math and science courses, before enlisting in the army immediately after graduation. When she saw how her lack of mathematical and technical savvy severely limited her options—both to rise in the military and to explore other careers—she returned to school with a newfound determination to re-tool her brain to master the very subjects that had given her so much trouble throughout her entire life.
In A Mind for Numbers, Dr. Oakley lets us in on the secrets to learning effectively—secrets that even dedicated and successful students wish they’d known earlier. Contrary to popular belief, math requires creative, as well as analytical, thinking. Most people think that there’s only one way to do a problem, when in actuality, there are often a number of different solutions—you just need the creativity to see them. For example, there are more than three hundred different known proofs of the Pythagorean Theorem. In short, studying a problem in a laser-focused way until you reach a solution is not an effective way to learn. Rather, it involves taking the time to step away from a problem and allow the more relaxed and creative part of the brain to take over. The learning strategies in this book apply not only to math and science, but to any subject in which we struggle. We all have what it takes to excel in areas that don't seem to come naturally to us at first, and learning them does not have to be as painful as we might think!
From the Trade Paperback edition.
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Knowledge flow provides learning book of Basics of Automobile Engineering. This book of automobile engineering brings the functional and constructional working of automobiles. This book is for all engineering students and professional across the world.
1. Introduction to Automobile Engineering
3. Front axle beam and Stub axle
4. Wheel alignment
5. Camber, Castor and King Pin inclination
6. Steering gear
7. Transmission system
8. Clutch and Clutch Plate
9. Fluid coupling
10. Propeller shaft
11. Suspension system
12. Rigid axle and independent suspension system
13. Leaf Spring and Coil Spring
15. Drum and Disc Brakes
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The math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we do—the whole world is shot through with it.
Math allows us to see the hidden structures underneath the messy and chaotic surface of our world. It’s a science of not being wrong, hammered out by centuries of hard work and argument. Armed with the tools of mathematics, we can see through to the true meaning of information we take for granted: How early should you get to the airport? What does “public opinion” really represent? Why do tall parents have shorter children? Who really won Florida in 2000? And how likely are you, really, to develop cancer?
How Not to Be Wrong presents the surprising revelations behind all of these questions and many more, using the mathematician’s method of analyzing life and exposing the hard-won insights of the academic community to the layman—minus the jargon. Ellenberg chases mathematical threads through a vast range of time and space, from the everyday to the cosmic, encountering, among other things, baseball, Reaganomics, daring lottery schemes, Voltaire, the replicability crisis in psychology, Italian Renaissance painting, artificial languages, the development of non-Euclidean geometry, the coming obesity apocalypse, Antonin Scalia’s views on crime and punishment, the psychology of slime molds, what Facebook can and can’t figure out about you, and the existence of God.
Ellenberg pulls from history as well as from the latest theoretical developments to provide those not trained in math with the knowledge they need. Math, as Ellenberg says, is “an atomic-powered prosthesis that you attach to your common sense, vastly multiplying its reach and strength.” With the tools of mathematics in hand, you can understand the world in a deeper, more meaningful way. How Not to Be Wrong will show you how.
For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions.
And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.
A 3D printer transforms digital information into a physical object by carrying out instructions from an electronic design file, or 'blueprint.' Guided by a design file, a 3D printer lays down layer after layer of a raw material to 'print' out an object. That's not the whole story, however. The magic happens when you plug a 3D printer into today’s mind-boggling digital technologies. Add to that the Internet, tiny, low cost electronic circuitry, radical advances in materials science and biotech and voila! The result is an explosion of technological and social innovation.
Fabricated takes the reader onto a rich and fulfilling journey that explores how 3D printing is poised to impact nearly every part of our lives.
Aimed at people who enjoy books on business strategy, popular science and novel technology, Fabricated will provide readers with practical and imaginative insights to the question 'how will this technology change my life?' Based on hundreds of hours of research and dozens of interviews with experts from a broad range of industries, Fabricated offers readers an informative, engaging and fast-paced introduction to 3D printing now and in the future.
The movements of each of the 507 mechanisms are depicted in drawings on the left-hand page, and the facing page presents a brief description of the item's use and operation. Ranging from simple to intricately complex, the mechanisms offer a fascinating view of the variety of small components that constitute complex machinery. A detailed index provides easy reference to specific mechanisms.
Inventors, tinkerers, and anyone with an interest in the history of invention and technology will find this volume a treasury of information and inspiration.
It’s handy when you need a replacement for something lost, broken, or no longer made—like a knob on your stove. You can make things instead of buying them, or solve problems with inventions of your own. The possibilities are endless, and MakerBot is the fun, affordable, and inspiring way to go. Get started with your own little factory today!Set up your MakerBot Replicator 2 and understand how it works Learn the basics and print 10 useful objects right away Make objects with sturdy yet biodegradable PLA Get examples of real-world problem solving, from ceiling hooks to hermit crab shells Choose from thousands of free designs on Thingiverse.com—and share your own Repurpose disposable products by making them part of your design Design your own 3D objects, using SketchUp, Autodesk 123D, OpenSCAD, and other tools Use 3D scanning technology to replicate real objects around you
* Acquire essential practical knowledge of motors and drives, with a minimum of math and theory
* Updated material on the latest and most widely-used modern motors and drives
* New edition includes additional diagrams and worked examples throughout
The book describes the architecture of the Cortex-M0 processor and the programmers model, as well as Cortex-M0 programming and instruction set and how these instructions are used to carry out various operations. Furthermore, it considers how the memory architecture of the Cortex-M0 processor affects software development; Nested Vectored Interrupt Controller (NVIC) and the features it supports, including flexible interrupt management, nested interrupt support, vectored exception entry, and interrupt masking; and Cortex-M0 features that target the embedded operating system. It also explains how to develop simple applications on the Cortex-M0, how to program the Cortex-M0 microcontrollers in assembly and mixed-assembly languages, and how the low-power features of the Cortex-M0 processor are used in programming. Finally, it describes a number of ARM Cortex-M0 products, such as microcontrollers, development boards, starter kits, and development suites.
This book will be useful to both new and advanced users of ARM Cortex devices, from students and hobbyists to researchers, professional embedded- software developers, electronic enthusiasts, and even semiconductor product designers.The first and definitive book on the new ARM Cortex-M0 architecture targeting the large 8-bit and 16-bit microcontroller marketExplains the Cortex-M0 architecture and how to program it using practical examplesWritten by an engineer at ARM who was heavily involved in its development
*Hand-picked content selected by analog design legend Robert Pease
*Proven best design practices for op amps, feedback loops, and all types of filters
*Case histories and design examples get you off and running on your current project
Written by two experts in the field, this book reflects on the experimental results, develops and matches theory to practice, evaluates the strengths and weaknesses of the technology or technique introduced, and considers applications and the wider context. Numerous exercises and end of chapter questions are included.A hands-on introduction to the field of embedded systems, with a focus on fast prototypingKey embedded system concepts covered through simple and effective experimentation Amazing breadth of coverage, from simple digital i/o, to advanced networking and control Applies the most accessible tools available in the embedded world Supported by mbed and book web sites, containing FAQs and all code examples Deep insights into ARM technology, and aspects of microcontroller architecture Instructor support available, including power point slides, and solutions to questions and exercises
Written for machinist's by a journeymen machinist in a real shop environment.
With tables, charts, illustration drawing and Sketch's for machinist, gunsmith, auto industries.
With work sheets for none standard threading and gear cutting. It also has simple illustration on how to make a few simple tooling and aids in the shop information for machinist
Three wire Major Diameter ,worm DP and MOD ,Using a Dividing Head ,How use a Compound Indexing , How to make the Smith Compound indexer
Rebound Ball Hardness Tester Grinding Lathe Tools bits, Speeds and lubrication
, Rebound Ball Hardness Tester , Hardness Chart
Roughness / Finish Compactor Scale ,Over the wire dimensions inch bolts in mm, Index Table for 40 tooth worm 2 to 540,
Compound Indexing on 40 tooth worm 51-250 teeth , Index Table for 72 tooth worm
Index Table for 90 tooth worm 2 - 230
Gear cutting and blanks
This is book with written for fast reading NOT NOVEL for reading for slow reading.
Layout of a Small Machine Shop
Ordering Repair Parts
Number and Name of Lathe Parts on Drawing
The New Lathe
Location of Lathe
Size of Lathe
Setting the Lathe in Position
Rules for Calculating the Speed and Size of Pulleys
Speed of Lathe Countershaft
Oil the Lathe Every Day
Direction of Feed With a Job on Centers
Countersinking a Shaft
Drill and Countersink
Drill and Countersink Combined
Turning a Steel Shaft
A Shaft in the Center Best
Forged Steel Lathe Tools
Knurling in the Lathe
Position of Cutting Edge of Tool
Grinding the Tool
Facing End of Shaft
Standard Screw Threads
Measuring Screw Threads
Change Gears for Thread Cutting
Setting of Thread Tool
The First Chip (Thread Gutting)
Grinding Tool After Thread Has Been Started
Taper Attachment for South Bend Lathes
Truing a Valve
Grinding Attachments for Lathe
Suggestions on Emery Wheel
Table of Grinding Wheel Speeds
Drilling and Facing on the Engine Lathe
Using the Lathe as a Drill Press
South Bend Milling and Key-Way Cutting Attachment for Lathes
Squaring a Steel Shaft in the Lathe
Key Seating Wood-Ruff System
Keyseating a Steel Shaft
Standard Key-Ways for Pulleys and Shafts
Boring in the Lathe
16-Inch Lathe Boring a 30-Inch Fly Wheel
Principal Dimensions of South Bend Gap Lathes
How to Temper a Lathe Tool
How to Anneal a Piece of Tool Steel
Using a Reamer in the Lathe
Information on Gears
The Cutting Speed for Different Metals
Rule for Gearing Up Engine Lathes for Screw Cutting
Gear Guards for South Bend Lathe
How to Anneal Brass or Copper
How to Braze
Fitting Chucks to the Lathe
Size of Lathe Chucks for a Lathe
Metric Threads on an English Lead Screw
Making a Piston Ring
No. 34—13-Inch Swing South Bend Screw Lathe
Making a Ball Race and Cone
No. 37—15-Inch South Bend Lathe
No. 40—16-Inch South Bend Lathe
Don’ts for Machinists
Although integrated circuits have widespread application, the role of discrete transistors both as important building blocks which students must understand, and as practical solutions to design problems, remains undiminished.
The ninth edition has been thoroughly updated to cover the latest technology and applications, including computer circuit simulation, and many diagrams have been revised to bring them in line with current usage. Updated topics include thyristors, Darlington transistors, amplifiers, ring modulators, power supplies, optoelectronics and logic circuits.The transistor circuits bibleUpdated with new developments in technology and applicationsAccessible step-by-step introduction ideal for noviceS
Field Application engineers need to master a wide area of topics to excel. The Test and Measurement Know It All covers every angle including Machine Vision and Inspection, Communications Testing, Compliance Testing, along with Automotive, Aerospace, and Defense testing.A 360-degree view from our best-selling authorsTopics include the Technology of Test and Measurement, Measurement System Types, and Instrumentation for Test and MeasurementThe ultimate hard-working desk reference; all the essential information, techniques and tricks of the trade in one volume
Whole chapters are dedicated to:
Debugging using the new CoreSight technology
Migrating effectively from the ARM7
The Memory Protection Unit
...and much more!
*The only available guide to programming and using the groundbreaking ARM Cortex-M3 processor
*Easy-to-understand examples, diagrams, quick reference appendices, full instruction and Thumb-2 instruction sets are all included
*The author, an ARM engineer on the M3 development team, teaches end users how to start from the ground up with the M3, and how to migrate from the ARM7
Cutaways of all major components are included in the book to visually demonstrate the components' construction and operation. Developing an understanding of how it works leads to an understanding of how and why it fails. Multimedia views of the equipment are shown, to give as realistic a view of hydraulic systems as possible. The book is highly practical, comprehensive and interactive. It discusses Hydraulic Systems construction, design applications, operations, maintenance, and management issues and provides you with the most up-to-date information and Best Practice in dealing with the subject.
* A focus on maintenance and troubleshooting makes this book essential reading for practising engineers.
* Written to cover the requirements of mechanical / industrial and civil engineering.
* Cutaway diagrams demonstrate the construction and operation of key equipment.
*Marty Brown, author and power supply design consultant, has personally selected all content for its relevance and usefulness
*Covers best design practices for switching power supplies and power converters
*Emphasis is on pragmatic solutions to commonly encountered design problems and tasks
-- Dave Parrish, Industry Marketing Manager, J.D. Edwards
This proven, easy-to-understand “how to” manual gives you the progressive steps to factory transformation to Lean without the aid of a consultant. It provides a toolbox of techniques for problem solving, continuous improvement, and for operating a Lean manufacturing facility on a day-to-day basis after the initial line design is completed. The book also features Kanban strategies for managing inventory including Single-Card and Multiple-Card Kanban Systems.
The book describes a parametric sweep, which involves sweeping a parameter through a range of values, along with the use of Stimulus Editor to define transient analog and digital sources. It also examines the failure of simulations due to circuit errors and missing or incorrect parameters, and discusses the use of Monte Carlo analysis to estimate the response of a circuit when device model parameters are randomly varied between specified tolerance limits according to a specified statistical distribution. Other chapters focus on the use of worst-case analysis to identify the most critical components that will affect circuit performance, how to add and create PSpice models, and how the frequency-related signal and dispersion losses of transmission lines affect the signal integrity of high-speed signals via the transmission lines.
Practitioners, researchers, and those interested in using the Cadence/OrCAD professional simulation software to design and analyze electronic circuits will find the information, methods, compounds, and experiments described in this book extremely useful.Provides both a comprehensive user guide, and a detailed overview of simulationEach chapter has worked and ready to try sample designs and provides a wide range of to-do exercisesCore skills are developed using a running case study circuitCovers Capture and PSpice together for the first time
With this book you will learn:
The key differences between the Cortex M0/M0+/M3 and M4 How to write C programs to run on Cortex-M based processors How to make best use of the Coresight debug system How to do RTOS development The Cortex-M operating modes and memory protectionAdvanced software techniques that can be used on Cortex-M microcontrollers How to optimise DSP code for the cortex M4 and how to build real time DSP systemsAn Introduction to the Cortex microcontroller software interface standard (CMSIS), a common framework for all Cortex M- based microcontrollers Coverage of the CMSIS DSP library for Cortex M3 and M4 An evaluation tool chain IDE and debugger which allows the accompanying example projects to be run in simulation on the PC or on low cost hardware
There are very few other books available even though EMI is constantly discussed and cursed. Most of the books on the market are about how to prevent EMI in circuit design or approaches to understanding the theory behind EMI. Though this information is important, especially to an engineering audience, these books hold no value at all to the technicians and hands-on practitioners in the fields of communications and servicing.These savvy professionals know that the book they are looking for and need is just not on the market. To get the information they need, this group is forced to read every magazine article they can find on the subject and rely on the advice of other professionals whether through technician groups or newsgroups. This book fills a void in the telecommunications and electronics industries by providing practical troubleshooting information.Addresses the technician's needs and interestsWritten by an eminent authority in the fieldCovers correction and prevention of problems with EMI
RF (radio frequency) and wireless technologies drive communication today. This technology and its applications enable wireless phones, portable device roaming, and short-range industrial and commercial application communication such as the supply chain management wonder, RFID. Up-to-date information regarding software defined RF, using frequencies smarter, and using more of the spectrum, with ultrawideband technology is detailed.A 360-degree view from best-selling authors including Roberto Aiello, Bruce Fette, and Praphul ChandraHot topics covered including ultrawideband and cognitive radio technologiesThe ultimate hard-working desk reference: all the essential information, techniques, and tricks of the trade in one volume
In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple’s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. Ive’s work helped reverse Apple’s long decline, overturned entire industries, and created a huge global fan base. Yet little is known about the shy, soft-spoken whiz whom Jobs referred to as his “spiritual partner.”
Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Drawing on interviews with Ive’s former colleagues and Apple insiders, Kahney “takes us inside the creation of these memorable objects.” (The Wall Street Journal)
Drs. Forbes and Ahmed focus mainly on lean construction methodologies, such as The Last Planner(R) System, The Lean Project Delivery System (TM), and Integrated Project Delivery(TM). The tools and strategies offered draw on the success of the world-renowned Toyota Production System (TPS) adapted to the construction environment by construction professionals and researchers involved in developing and advocating lean construction methods. The book also discusses why true lean construction can best occur when all the construction stakeholders, owners, designers, constructors, and material suppliers are committed to the concept of optimizing the flow of activities holistically while de-emphasizing their self-interest.
The authors also reintroduce process improvement approaches such as TQM and Six Sigma as a foundation for the adoption of lean methodologies, and demonstrate how these methods can improve projects in a so-called traditional environment. The book integrates these methods with emerging interest in "green construction" and the use of information technology and Building Information Modeling (BIM), while recognizing the human element in relation to motivation, safety, and environmental stresses. Written specifically for professionals in an industry that desperately needs to play catch up, the book delineates cutting-edge approaches with the benefit of successful cases and explains how their deployment can improve construction performance and competitiveness.
The authors focuses on "Best Maintenance Repair Practices" necessary for maintenance personnel to keep equipment operating at peak reliability and companies functioning more profitably through reduced maintenance costs and increased productivity and capacity.
A number of surveys conducted in industries throughout the United States have found that 70% of equipment failures are self-induced. If the principles and techniques in this book are followed, it will result in a serious reduction in "self induced failures".
In the pocketbook format, this reference material can be directly used on the plant floor to aid in effectively performing day-to-day duties. Data is presented in a concise, easily understandable format to facilitate use in the adverse conditions associated with the plant floor. Each subject is reduced to it simplest terms so that it will be suitable for the broadest range of users. Since this book is not specific to any one type of industrial plant and is useful in any type of facility.The new standard reference book for industrial and mechanical tradesAccessible pocketbook format facilitates on-the-job useSuitable for all types of plant facilities
Other books tell readers what to do, but sometimes fail to explain why – Brindley gives readers hands-on confidence in addition to real scientific knowledge, and insight into the principles as well as the practice. All written explanations and steps are supplemented with numerous photos, charts, tables and graphs. Concepts and practical aspects are explained thoroughly with mathematical formulae and technical schematic drawings.
Each chapter introduces a concept or tool, explains the basic theory, and provides clear instructions for a simple experiment to apply the concept or tool, with quiz sections and answers, at the end of each chapter. New chapters on multimeters and soldering will be added, covering the fundamentals and experiments, with a basic parts list and an expanded and updated buyer’s guide.Guides the reader through the basics of electronics, from fundamentals of theory to practical work and experimentsStructured for learning and self-study: each chapter introduces a concept or tool, explains the basic theory, and provides clear instructions for a simple experiment to apply the concept or tool, with quiz sections and answers, at the end of each chapterNew chapters on multimeters and soldering, covering the fundamentals and experiments, with a basic parts list. Expanded and updated buyer’s guide to accompany parts lists
New to this edition:
• Examples of near-metal antenna techniques
• Discussion of the wakeup challenge for battery-assisted tags, with a BAT architecture example
• Latest development of protocols: EPC Gen 1.2.0
• Update 18000-6 discussion with battery-assisted tags, sensor tags, Manchester tags and wakeup provisionsNamed a 2012 Notable Computer Book for Computer Systems Organization by Computing ReviewsThe only book to give an understanding of radio communications, the underlying technology for radio frequency identification (RFID)Praised for its readability and clarity, it balances breadth and depth of coverage New edition includes latest developments in chip technology, antennas and protocols
This book is informed by the authors' years of experience, wisdom and expertise, giving engineers all the methods, techniques and tricks that they need to optimize their analog electronic designs.
With this book you will learn:Single op amp designs that get the most out of every amplifier Which specifications are of most importance to your design, enabling you to narrow down the list of amplifiers to those few that are most suitable Strategies for making simple "tweaks" to the design – changes that are often apparent once a prototype has been constructedHow to design for hostile environments – extreme temperatures, high levels of shock, vibration, and radiation – by knowing what circuit parameters are likely to degrade and how to counteract that degradation
New to this edition:Unified design procedures for gain and offset circuits, and filter circuitsTechniques for voltage regulator designInclusion of design utilities for filter design, gain and offset, and voltage regulationAnalysis of manufacturer design aids Companion website with downloadable materialA complete, cookbook-style guide for designing and building analog circuits A multitude of workable designs that are ready to use, based on real-world component values from leading manufacturers using readily available componentsA treasure trove of practical wisdom: strategies to tweak a design; guidelines for developing the entire signal chain; designing for hostile environments, and more
This book will contain pragmatic information on how to engineer IMS networks as well as an applications-oriented approach for the engineering and networking professionals responsible for making IMS function in the real world.
* Describes the convergence of wireless IMS (IP Multimedia Subsystem) with other networks, including wireline and cable
* Discusses building interfaces for end users and IMS applications servers
* Explores network management issues with IMS
By tackling the field of manufacturing processes from this new angle, this book makes the most out of a reader's limited time. It gives the knowledge needed to not only create well-producible designs, but also to understand supplier needs in order to find the optimal compromise. Apart from improving design for production, this publication raises the standards of thinking about producibility.Emphasizes the strong link between product design and choice of manufacturing processIntroduces the concept of a "production triangle" to highlight tradeoffs between function, cost, and quality for different manufacturing methodsBalanced sets of questions are included to stimulate the reader's thoughtsEach chapter ends information on the production methods commonly associated with the principle discussed, as well as pointers for further readingHints to chapter exercises and an appendix on long exercises with worked solutions available on the book's companion site: http://booksite.elsevier.com/9780080999227/
* An award-winning reference work that has become THE standard in the field
* Dispenses expert information on how to produce a well-integrated pumping station that will be reliable, easy to operate and maintain, and free from design mistakes
* 60% of the material has been updated to reflect current standards and changes in practice since the book was last published in 1998
* New material added to this edition includes: the latest design information, the use of computers for pump selection, extensive references to Hydraulic Institute Standards and much more!
This book will be particularly useful to both students and working designers. Students are introduced to the role of materials in manufacturing and design, with the help of familiar language and concepts. Working designers can use the book as a reference source for materials and manufacturing.
* The best guide ever published on the on the role of materials, past and present, in product development, by noted materials authority Mike Ashby and professional designer Kara Johnson--now with even better photos and drawings on the Design Process
* Significant new section on the use of re-cycled materials in products, and the importance of sustainable design for manufactured goods and services
* Enhanced materials profiles, with addition of new materials types like nanomaterials, advanced plastics and bio-based materials
About the authors . . .
D. M. PIRRO is the Equipment Builder and OEM Manager, ExxonMobil Corporation, Fairfax, Virginia. The author or contributing editor of several scholarly articles on synthetic lubes, environmental awareness applications, grease technology, lubricant interchangeability, and oil analysis, Mr. Pirro is a Certified Lubrication Specialist and a member of the Society of Tribologists and Lubrication Engineers and the Association of Manufacturing Technology. He received the B.S. degree (1978) in mechanical engineering and the B.A. degree (1978) in business administration from Rutgers University, New Brunswick, New Jersey.
A. A. WESSOL is a part-time Lubrication Consultant for the ExxonMobil Corporation in Manassas, Virginia. Mr. Wessol retired from the Mobil Corporation after 24 years in various advanced technical positions. The author or coauthor of numerous professional papers on the environmental aspects of lubrication, plant engineering, hydraulics, and pneumatics, he received the B.S. degree (1972) in mathematics, physics, and chemistry from the University of Pittsburgh, Pennsylvania.
It explains micro-engineering issues (design, systems, materials, market and industrial development), technologies, facilities, organization, competitiveness, and innovation with an analysis of future potential.
The machining, forming, and joining of miniature / micro-products are all covered in depth, covering: grinding/milling, laser applications, and photo chemical etching; embossing (hot & UV), injection molding and forming (bulk, sheet, hydro, laser); mechanical assembly, laser joining, soldering, and packaging.
• Presents case studies, material and design considerations, working principles, process configurations, and information on tools, equipment, parameters and control
• Explains the many facets of recently emerging additive / hybrid technologies and systems, incl: photo-electric-forming, liga, surface treatment, and thin film fabrication
• Outlines system engineering issues pertaining to handling, metrology, testing, integration & software
• Explains widely used micro parts in bio / medical industry, information technology and automotive engineering.
• Covers technologies in high demand, such as: micro-mechanical-cutting, lasermachining, micro-forming, micro-EDM, micro-joining, photo-chemical-etching, photo-electro-forming, and micro-packaging
The book builds carefully from the basic classical methods to the most recent trends, with chapters written to be as self-contained as possible, making the text suitable for different courses: pattern recognition, statistical/adaptive signal processing, statistical/Bayesian learning, as well as short courses on sparse modeling, deep learning, and probabilistic graphical models.All major classical techniques: Mean/Least-Squares regression and filtering, Kalman filtering, stochastic approximation and online learning, Bayesian classification, decision trees, logistic regression and boosting methods.The latest trends: Sparsity, convex analysis and optimization, online distributed algorithms, learning in RKH spaces, Bayesian inference, graphical and hidden Markov models, particle filtering, deep learning, dictionary learning and latent variables modeling.Case studies - protein folding prediction, optical character recognition, text authorship identification, fMRI data analysis, change point detection, hyperspectral image unmixing, target localization, channel equalization and echo cancellation, show how the theory can be applied.MATLAB code for all the main algorithms are available on an accompanying website, enabling the reader to experiment with the code.
What’s New in This Edition:
Includes more than 150 full-color images which significantly improve the reader’s ability to understand pump drawings and curves
Introduces a new chapter on pump case studies in a format that provides case study background, analysis, solutions, and lessons learned
Presents important new updates and additions to other chapters
Includes a ten-step procedure for determining total pump head
Discusses allowable and preferred operating ranges for centrifugal pumps
Provides charts covering maximum and normally attainable pump efficiencies, performance corrections for slurry pumps, and mechanical seal flush plans
Pump Characteristics and Applications, Third Edition is appropriate for readers with all levels of technical experience, including engineering and pump industry professionals, pump operators and maintenance technicians, upper-level undergraduate and graduate students in mechanical engineering, and students in engineering technology programs.
Key Features: • Impacts of new regulation • Simple and clear explanations of generation, transmission and governance • How cleaner fuels and new technology are transforming the industry • The newest environmental standards
Written by the founder of Printrbot, his staff, and veteran DIY authors, this book of projects exemplifies the broad range of highly personalized, limit-pushing project possibilities of 3D printing when combined with affordable electronic components and materials.
In Make: 3D Printing Projects, you'll:Print and assemble a modular lamp that's suitable for beginners--and quickly gets you incorporating electronics into 3D-printed structures.Learn about RC vehicles by fabricating--and driving--your own sleek, shiny, and fast Inverted Trike.Model a 1950s-style Raygun Pen through a step-by-step primer on how to augment an existing object through rapid prototyping.Fabricate a fully functional, battery-powered screwdriver, while learning how to tear down and reconstruct your own tools.Get hands-on with animatronics by building your own set of life-like mechanical eyes.Make a Raspberry Pi robot that rides a monorail of string, can turn corners, runs its own web server, streams video, and is remote-controlled from your phone.Build and customize a bubble-blowing robot, flower watering contraption, and a DIY camera gimbal.
Contemporary portable communication and computing devices need high image quality, light weight, thin, and low power flat panel displays. The answer to this need is the color active matrix liquid crystal display (AMLCD). The rides of AMLCD technology over less than two decades to undisputed dominance as a flat panel display has been breathtaking, and designers of portable devices need a thorough understanding of the theory and applications of AMLCDs. Willem den Boer, a holder of over 30 patents in imaging technologies, has created this guide to AMLCD theory, operating principles, addressing methods, driver circuits, application circuits, and alternate flat display technologies (including active matrix flat panel image sensors). Numerous design and applications examples illustrate key points and make them relevant to real-world engineering tasks.
Need more information on Mobile Displays, go to: http://www.insightmedia.info/newsletters.php#mdr
· Systematically discusses the principles of liquid crystal displays and active matrix addressing.
· Describes methods of enhancing AMLCD image quality.
· Extensive coverage of AMLCD manufacturing techniques.
· Thorough examination of performance characteristics and specifications of AMLCDs.
Important environmental considerations, including solid waste disposal and predicted emissions, are addressed individually in separate chapters. This book places an emphasis on combustion, hydrodynamics, heat transfer, and material issues, and illustrates these concepts with numerous examples of present applications and past experience. This book also examines the relevance of design and feed-stock parameters to the operation of a CFB boiler; designs of mechanical components, including cyclones, air distributor grids, and solid recycle systems; and special problems CVB boilers present with construction materials.
Circuit design using microcontrollers is both a science and an art. This book covers it all. It details all of the essential theory and facts to help an engineer design a robust embedded system. Processors, memory, and the hot topic of interconnects (I/O) are completely covered. Our authors bring a wealth of experience and ideas; this is a must-own book for any embedded designer.
*A 360 degree view from best-selling authors including Jack Ganssle, Tammy Noergard, and Fred Eady
*Key facts, techniques, and applications fully detailed
*The ultimate hard-working desk reference: all the essential information, techniques, and tricks of the trade in one volume
Designed for quick access on the job, Machine Tools Handbook explains in detail how to carry out basic and advanced machine tool operations and functions, providing a wealth of machine tool exercises to test and improve the performance of machinists.
The tables, graphs, and formulas packed into this essential reference makes it a must-have for every machine and manufacturing workshop. Machine Tools Handbook features:Expert instructions on performing basic and advanced machine tool operations and functions Comparative tables for machine tool drives Complete guidelines for designing simple circuits for electrical automation Detailed graphs for gear design Solved examples that illustrate and prove formulas
Inside This Hands-On Machine Tool Guide• Machine Tool Drives and Mechanisms • Rectilinear Drives • Drive Transmission and Manipulation • Machine Tool Elements • Dynamics of Machine Tools • Machine Tool Operation • Tool Engineering • Exercises