What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
John Brooks blends humor and astute analysis in this tale of the staggering “go-go” growth of the 1960s stock market and the ensuing crashes of the 1970s. Swiftly rising stocks promised fast money to investors, and voracious cupidity drove the market. But the bull market couldn’t last forever, and the fall was just as staggering as the ascent.
Including the astounding story of H. Ross Perot’s loss of $450 million in one day; the tale of America’s “Last Gatsby,” Eddie Gilbert; and the account of financier Saul Steinberg’s failed grab for Chemical Bank, this book is replete with hallmark financial acumen and vivid storytelling. A classic of business history, The Go-Go Years provides John Brooks’s signature insight into the events of yesteryear and stands the test of time.
The book emphasizes how information security must be integrated into all aspects of the business process. It examines the 12 enterprise-wide (Tier 1) policies, and maps information security requirements to each. The text also discusses the need for top-specific (Tier 2) policies and application-specific (Tier 3) policies and details how they map with standards and procedures.
It may be tempting to download some organization’s policies from the Internet, but Peltier cautions against that approach. Instead, he investigates how best to use examples of policies, standards, and procedures toward the achievement of goals. He analyzes the influx of national and international standards, and outlines how to effectively use them to meet the needs of your business.
But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.
Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.
Published in hardcover on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. Now with a new chapter, The Box tells the dramatic story of how the drive and imagination of an iconoclastic entrepreneur turned containerization from an impractical idea into a phenomenon that transformed economic geography, slashed transportation costs, and made the boom in global trade possible.
With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.Validate or invalidate your hypothesis by talking to the right peopleLearn how to conduct successful customer interviews play-by-playDetect a customer’s behaviors, pain points, and constraintsTurn interview insights into Minimum Viable Products to validate what customers will use and buyAdapt customer development strategies for large companies, conservative industries, and existing products
So, what are you going to do about it?
Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.
That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds.
Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm.
In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."
In Commerce and Conflict on the Rio Grande Adams demonstrates how the increasingly diversified economy of the region fed the fortunes of the city. His narrative, buttressed throughout by tables and statistics, paints a vivid mural of both the economic forces and the farsighted and ambitious individuals that combined to bring prosperity to this unique American city. Readers will find a wealth of insights into regional economics, history, and borderlands themes.
In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy
Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of “we” instead of “me,” focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people’s ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators—“artists of business.”
With advice from “stay small but include all” to “profit with purpose” and “embrace disruption,” Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.
From the Hardcover edition.
The book covers specific physical security technologies, such as intrusion detection, access control, and video surveillance systems—including networked video. It addresses the reasoning behind installations, how to work with contractors, and how to develop a central station for monitoring. It also discusses government regulations for building secured facilities and SCIFs (Sensitive Compartmented Information Facilities). Case examples demonstrate the alignment of security program management techniques with not only the core physical security elements and technologies but also operational security practices.
The authors of this book have nearly 50 years combined experience in the security industry—including the physical security and security management arenas. Their insights provide the foundation for security professionals to develop a comprehensive approach to achieving physical security requirements while also establishing leadership roles that help further the overall mission of their organization.
Copiously illustrated, this engaging and engrossing book explores the state of threats present in the cyber fraud underground. It discusses phishing and pharming, trojans and toolkits, direct threats, pump-and-dump scams, and other fraud-related activities of the booming cyber-underground economy. By examining the geopolitical and socio-economic foundations of a cyber threat landscape, the book specifically examines telecommunications infrastructure development, patterns and trends of internet adoption and use, profiles of specific malicious actors, threat types, and trends in these areas.
This eye-opening work includes a variety of case studies ― including the cyber threat landscape in Russia and Brazil. An in-depth discussion is provided on the Russian Business Network’s (RBN) role in global cyber crime as well as new evidence on how these criminals steal, package, buy, sell, and profit from the personal financial information of consumers. Armed with this invaluable information, organizations and individuals will be better able to secure their systems and develop countermeasures to disrupt underground fraud.
This volume is the first book-length attempt to analyze trade in services in the Asia-Pacific region. Contributors provide overviews of basic issues involved in studying the service sector; investigate the impact of increasing trade in services on the economies of Taiwan, Korea, and Hong Kong; present detailed analyses of specific service sectors (telecommunications, financial services, international tourism, and accounting); and extend our understanding of trade in services beyond the usual concept (measured in balance of payment statistics) to include indirect services and services undertaken abroad by subsidiaries and affiliates.
From fires, floods, and power outages to hackers and software problems, companies need to protect against a variety of threats. Business Continuity Planning: Protecting Your Organization's Life takes a best practices approach to provide a comprehensive continuity solution. It details how to build a plan to handle business disruptions, keep vital operations up and running, and prevent losses that occur when business is crippled or security is compromised.
In this age of the self-made celebrity, expert, and business owner, there is no reason why you cannot market your inventions as well and create a demand for your amazing new idea. With the help of this comprehensive guide to the invention marketing process, you will learn everything you need to know to go from independent inventor to profiting . It starts with knowing exactly what the current independent inventor is dealing with - the market climate and how things like the Internet have fundamentally changed how new products are presented. You will learn how to start commercializing what, to this point, has only been an idea - researching the industry into which you are trying to enter, how long to wait, what the actual value of your product is opposed to the perceived value and how you can calculate that actual value, and how licensing and marketing work on a fundamental level.
You will learn the ins and outs of the patent process and what you need to do to protect every exceptional idea you ever develop. To supplement your patent, you will learn how to time the marketing of your product to best take advantage of a fresh patent without showing your hand. The value of test marketing and interviewing an audience of demographically valuable individuals will be explained in full detail alongside the costs and timetables for submitting your product and preparing it for licensing.
The nuts and bolts of approaching potential licensees is discussed, with specific instructions as to how you can contact them, promote your product, and make them realize that they cannot do without your invention. Many inventors and business owners were interviewed in the process to gather an industry perspective that you cannot find anywhere else. Determining the market value and creating a joint venture are discussed along with the legal implications of licensing your product and making sure you receive the proper royalties for the work you do.
You will be provided with the information you need to make sure you get paid properly for everything you do and an easy walkthrough to the process of negotiating a contract, no matter how little experience you have in the business world. For any inventor with an idea in hand and a desire to share it with the world, this book provides a complete guide for everything you need to do to see your invention on store shelves in no time.
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Understanding Surveillance Technologies is profusely illustrated with extensive references and indexes, laying the groundwork for more specialized texts on specific technologies. It covers each of the major sensing devices and explains how they are used in civilian, criminal justice, scientific, national security, and military applications. It also includes recent changes in legislation and the organization of the intelligence community, and discusses how equal access to high-tech sensing devices and encryption schemes has changed society.
Understanding Surveillance Technologies is modular, so the chapters can be read in any order, and is written in an accessible, somewhat narrative style, to suit the needs of journalists/newscasters, privacy organizations, educators, civic planners, and technology centers. It is appropriate as an adjunct reference for criminal justice/law enforcement/military, and forensic trainees, and as a textbook for courses in Surveillance Studies, Sociology, Communications, and Political Science. Now in its second edition, with 1,000 pages and more than 700 diagrams, it is still the only text that comprehensively conveys the breadth of the field.
Given its scenic attractions and proximity to Great Britain, Ireland's position as a tourism Mecca might seem inevitable. Yet tourism in Ireland, as anywhere else in the eighteenth century, had to be invented. Mountains and lakes had to be reconfigured in the public imagination as tourist sites. Through the descriptive accounts of travel writers the sites had to be identified and defined in ways that made them attractive and meaningful to potential visitors. Landlords often opened and organized the sites for visitors. However, the actual activities on the ground - what the tourists viewed and experienced - evolved out of the interaction between the visitors and the veritable army of peasant guides, jarvies, vendors, porters, and beggars who greeted and served them. These contacts combined with British stereotypes regarding the Irish to create distinctly 'Irish' tourist experiences.
In addition to period travel writing, this work draws upon recent scholarship in the fields of tourism and travel studies to produce the first investigation of the history of the initial century of Irish tourism.
Captures the crucial elements of the CBK
Exploring the ten domains of the CBK, the book explores access control, telecommunications and network security, information security and risk management, application security, and cryptography. In addition, the expert contributors address security architecture and design, operations security, business continuity planning and disaster recovery planning. The book also covers legal regulations, compliance, investigation, and physical security. In this anthology of treatises dealing with the management and technical facets of information security, the contributors examine varied topics such as anywhere computing, virtualization, podslurping, quantum computing, mashups, blue snarfing, mobile device theft, social computing, voting machine insecurity, and format string vulnerabilities.
Also available on CD-ROM
Safeguarding information continues to be a crucial concern of all IT professionals. As new risks threaten the security of our systems, it is imperative that those charged with protecting that information continually update their armor of knowledge to guard against tomorrow’s hackers and software vulnerabilities. This comprehensive Handbook, also available in fully searchable CD-ROM format keeps IT professionals abreast of new developments on the security horizon and reinforces timeless concepts, providing them with the best information, guidance, and counsel they can obtain.
So Just What is Google Adsense? .......................................5
What Can it do for Me? .....................................................8
What Kinds of Ads Will I Get on My Site?...........................12
How do I Get Started? ....................................................14 What are Users Saying about AdSense? ............................15 Am I Going to Make a Lot of Money Off of This? .................17
Chapter 2: Building Content-Rich Sites .......................................20
2.1 What are Content-Rich Sites and Why Have One?.................21
2.2 How Do I Build One?.........................................................25
2.3 What Kind of Content Should I Put Up? .............................27
2.4 Sample Google AdSense pages—real sites.........................36
Chapter 3: SEO\Search Engine Optimization ..............................39
3.1 Things to Consider .........................................................41
3.2 Likes and dislikes of Googlebots.......................................46
Chapter 4: About Specific Keyword Density Ranges .....................50
4.1 Do-it-Yourself SEO ............................................................55
Chapter 5: About Extreme Content Sites ......................................60 Chapter 6: Using Traffic Equalizer ..............................................63
6.1 Using Traffic Equalizer ....................................................64
6.2 Google's Guidelines ........................................................67
Chapter 7: Using Traffic Hurricane...............................................68
Chapter 8: MetaWebs ...............................................................72
Chapter 9: Additional Web Page Creation Software........................77
Beneath the veneer of stability that saw Canada's banking sector through the financial crash of 2008, investigative reporter Bruce Livesey has uncovered a rampant failure of epidemic proportions. Though no large financial institution has recently gone bust in this country, white-collar criminals, scam artists, Ponzi schemers and organized crime, from the Hells Angels to the Russian mafia, know that Canada is the place in the Western world to rip off investors. And the fraudsters do so with little fear of being caught and punished.
Thieves of Bay Street investigates Canada's biggest financial scandals of recent years. Readers will learn what banks do with investors' money and what happens when they lose it. They will meet the bogus investment gurus, the brokers who lose money with both reckless abandon and impunity, the bankers who squander money in toxic investments, the lawyers who protect them and the regulators who do nothing to keep them from doing it again. And most importantly, they'll meet the victims who are demanding that our vaunted banking sector finally come clean on its dirtiest secret.
From the Hardcover edition.
Complete Guide to Security and Privacy Metrics: Measuring Regulatory Compliance, Operational Resilience, and ROI defines more than 900 ready to use metrics that measure compliance, resiliency, and return on investment. The author explains what needs to be measured, why and how to measure it, and how to tie security and privacy metrics to business goals and objectives. The book addresses measuring compliance with current legislation, regulations, and standards in the US, EC, and Canada including Sarbanes-Oxley, HIPAA, and the Data Protection Act-UK. The metrics covered are scaled by information sensitivity, asset criticality, and risk, and aligned to correspond with different lateral and hierarchical functions within an organization. They are flexible in terms of measurement boundaries and can be implemented individually or in combination to assess a single security control, system, network, region, or the entire enterprise at any point in the security engineering lifecycle. The text includes numerous examples and sample reports to illustrate these concepts and stresses a complete assessment by evaluating the interaction and interdependence between physical, personnel, IT, and operational security controls.
Bringing a wealth of complex information into comprehensible focus, this book is ideal for corporate officers, security managers, internal and independent auditors, and system developers and integrators.
Vein Pattern Recognition: A Privacy-Enhancing Biometric provides a comprehensive and practical look at biometrics in general and at vein pattern recognition specifically. It discusses the emergence of this reliable but underutilized technology and evaluates its capabilities and benefits. The author, Chuck Wilson, an industry veteran with more than 25 years of experience in the biometric and electronic security fields, examines current and emerging VPR technology along with the myriad applications of this dynamic technology. Wilson explains the use of VPR and provides an objective comparison of the different biometric methods in use today—including fingerprint, eye, face, voice recognition, and dynamic signature verification.
Highlighting current VPR implementations, including its widespread acceptance and use for identity verification in the Japanese banking industry, the text provides a complete examination of how VPR can be used to protect sensitive information and secure critical facilities. Complete with best-practice techniques, the book supplies invaluable guidance on selecting the right combination of biometric technologies for specific applications and on properly implementing VPR as part of an overall security system.
To understand the past and especially our own times, arguably no story is as essential to get right as the history of capitalism. Nearly all of our theories about promoting progress come from how we interpret the economic changes of the last 500 years. This past decade’s crises continue to remind us just how much capitalism changes, even as basic features like wage labor, financial markets, private property, and entrepreneurs endure. While capitalism has a global history, the United States plays a special role in that story.
American Capitalism: A Reader will help you to understand how the United States became the world’s leading economic power, while revealing essential lessons about what has been and what will be possible in capitalism’s ongoing revolution. Combining a wealth of essential readings, introductions by Professors Baptist and Hyman, and questions to help guide readers through the materials and broader subject, this course reader will prepare students to think critically about the history of capitalism in America.
"[Thomas Frank is] perhaps the most provocative young cultural critic of the moment."—Gerald Marzorati, New York Times Book Review
"An indispensable survival guide for any modern consumer."—Publishers Weekly, starred review
"Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit."—Geoff Pevere, Toronto Globe and Mail
"The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century."—T. J. Jackson Lears, In These Times
"An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising."—Brad Wieners, Wired Magazine
"Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics."—Roger Trilling, Details
Drawing on wills and dowries, judicial cases, town council records, and royal decrees, Mangan brings alive the bustle of trade in Potosí. She examines quotidian economic transactions in light of social custom, ethnicity, and gender, illuminating negotiations over vendor locations, kinship ties that sustained urban trade through the course of silver booms and busts, and credit practices that developed to mitigate the pressures of the market economy. Mangan argues that trade exchanges functioned as sites to negotiate identities within this colonial multiethnic society. Throughout the study, she demonstrates how women and indigenous peoples played essential roles in Potosí’s economy through the commercial transactions she describes so vividly.
Describes all components relevant to modern IP video surveillance systems Provides in-depth information about image, audio, networking, and compression technologies Discusses intelligent video architectures and applications Offers a comprehensive checklist for those designing a network video system, as well as a systems design tool on DVD
Nilsson guides readers through a well-organized tour of the building blocks of modern video surveillance systems, including network cameras, video encoders, storage, servers, sensors, and video management. From there, he explains intelligent video, looking at the architectures and typical applications associated with this exciting technology. Taking a hands-on approach that meets the needs of those working in the industry, this timely volume, illustrated with more than 300 color photos, supplies readers with a deeper understanding of how surveillance technology has developed and, through application, demonstrates why its future is all about intelligent network video.
Father and son – entrepreneur and economist – search for Japan's economic cure
The Power to Compete tackles the issues central to the prosperity of Japan – and the world – in search of a cure for the "Japan Disease." As founder and CEO of Rakuten, one of the world's largest Internet companies, author Hiroshi Mikitani brings an entrepreneur's perspective to bear on the country's economic stagnation. Through a freewheeling and candid conversation with his economist father, Ryoichi Mikitani, the two examine the issues facing Japan, and explore possible roadmaps to revitalization. How can Japan overhaul its economy, education system, immigration, public infrastructure, and hold its own with China? Their ideas include applying business techniques like Key Performance Indicators to fix the economy, using information technology to cut government bureaucracy, and increasing the number of foreign firms with a head office in Japan. Readers gain rare insight into Japan's future, from both academic and practical perspectives on the inside.
Mikitani argues that Japan's tendency to shun international frameworks and hide from global realities is the root of the problem, while Mikitani Sr.'s background as an international economist puts the issue in perspective for a well-rounded look at today's Japan.Examine the causes of Japan's endless economic stagnation Discover the current efforts underway to enhance Japan's competitiveness Learn how free market "Abenomics" affected Japan's economy long-term See Japan's issues from the perspective of an entrepreneur and an economist
Japan's malaise is seated in a number of economic, business, political, and cultural issues, and this book doesn't shy away from hot topics. More than a discussion of economics, this book is a conversation between father and son as they work through opposing perspectives to help their country find The Power to Compete.
Until the late 19th century people didn’t have to imagine that; it was reality. For anyone alive today a visit to the average store back then would convince you that they didn’t really want to sell you anything. The idea of customer service was an alien one. Stores sold things. If you wanted to buy them, fine. If you didn’t they weren’t really interested. Browsing was strongly discouraged and impulse buys were almost unheard of. Shopping was something you did when you had to. It certainly wasn’t something anyone enjoyed.
Then, in the late 1880s, one man came along and changed all that. His name was Harry Gordon Selfridge and this is the story of his life.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
You will read tried and true strategies and tactics in cold calling, B2B business development, door to door sales, inside and outside sales.
Solution BenefitsOnline and Offline Sales Tactics Strategies On How To Motivate Sales TeamHow Fortune 500 Organizations Operate in Landing and Increasing SalesBest Practices in Cold CallingDealing With Accent in SalesLanding a few thousand dollars in online salesBest practices of landing sales for E-commerce websitesMy tried and true strategies in salesAnd much more…
Get your copy today and watch your sales soar!
Are you trying to skyrocket your FBA business but can’t get enough people to find and buy your products?
Are you frustrated seeing other sellers filling their pockets while you only get their leftovers?
Why you need Amazon SEO?
Amazon is a search engine that you need to build a successful Amazon business. Amazon SEO helps customers to find your products in the search results. Your competitors use Amazon SEO (and eat you alive if you don’t start optimizing yourself)
Use simple Amazon SEO hacks to get better rankings and more traffic to your product page page.
Amazon SEO is for you if you want:
-Financial freedom and saying goodbye to 9to5 torture
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Truth is: Good Product + Good Rankings = Massive Sales = Financial Freedom
No matter your background, Amazon SEO will walk you through the whole optimization process to get your products ranked higher in the search results.
In this action-oriented book you'll discover the secrets successful Amazon sellers use to get their products in front of thousands of buyers every day.
Remember: If you know how the Amazon search algorithm works you can optimize your listings and get ... more EXPOSURE... more TRAFFIC... more SALES
In Amazon SEO you’ll learn:
-Why some products sell like water in the desert but others gather dust in the rack
-The mistakes of unsuccessful sellers that you definitely want to avoid
-How the Amazon search engine works (if you don’t know it you only gamble)
-How you win new customers with the use of better keywords (and how to find them)
-The right way to write product titles so that the search algorithm and the buyers can’t ignore your listing
-The Top 5 flaws that force buyers to write devastating reviews that will spoil your future sales
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Use the simple step-by-step system to get more buyers who are desperately willing to buy from the search results straight to YOUR sales page.
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SEO Agencies usually charge $80 up to $200 an hour. In Amazon SEO you get everything you need to know to grow your Amazon business and skyrocket your sales.
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Divided into three major sections, the book covers: writing policies, writing procedures, and writing standards. Each section begins with a definition of terminology and concepts and a presentation of document structures. You can apply each section separately as needed, or you can use the entire text as a whole to form a comprehensive set of documents. The book contains checklists, sample policies, procedures, standards, guidelines, and a synopsis of British Standard 7799 and ISO 17799.
Peltier provides you with the tools you need to develop policies, procedures, and standards. He demonstrates the importance of a clear, concise, and well-written security program. His examination of recommended industry best practices illustrates how they can be customized to fit any organization's needs. Information Security Policies, Procedures, and Standards: Guidelines for Effective Information Security Management helps you create and implement information security procedures that will improve every aspect of your enterprise's activities.
CISO Leadership: Essential Principles for Success captures years of hard knocks, success stories, and yes, failures. This is not a how-to book or a collection of technical data. It does not cover products or technology or provide a recapitulation of the common body of knowledge. The book delineates information needed by security leaders and includes from-the-trenches advice on how to have a successful career in the field.
With a stellar panel of contributors including William H. Murray, Harry Demaio, James Christiansen, Randy Sanovic, Mike Corby, Howard Schmidt, and other thought leaders, the book brings together the collective experience of trail blazers. The authors have learned through experience—been there, done that, have the t-shirt—and yes, the scars. A glance through the contents demonstrates the breadth and depth of coverage, not only in topics included but also in expertise provided by the chapter authors. They are the pioneers, who, while initially making it up as they went along, now provide the next generation of information security professionals with a guide to success.
Information Security Risk Analysis shows you how to use cost-effective risk analysis techniques to identify and quantify the threats--both accidental and purposeful--that your organization faces. The book steps you through the qualitative risk analysis process using techniques such as PARA (Practical Application of Risk Analysis) and FRAP (Facilitated Risk Analysis Process) to:
Evaluate tangible and intangible risks
Use the qualitative risk analysis process
Identify elements that make up a strong Business Impact Analysis
Conduct risk analysis with confidence
Management looks to you, its information security professional, to provide a process that allows for the systematic review of risk, threats, hazards, and concerns, and to provide cost-effective measures to lower risk to an acceptable level. You can find books that cover risk analysis for financial, environmental, and even software projects, but you will find none that apply risk analysis to information technology and business continuity planning or deal with issues of loss of systems configuration, passwords, information loss, system integrity, CPU cycles, bandwidth, and more. Information Security Risk Analysis shows you how to determine cost effective solutions for your organization's information technology.
Increasing threats to business operations, both natural and man-made, mean a disaster could occur at any time. It is essential that corporations and institutions develop plans to ensure the preservation of business operations and the technology that supports them should risks become reality.
Building an Enterprise-Wide Business Continuity Program goes beyond theory to provide planners with actual tools needed to build a continuity program in any enterprise. Drawing on over two decades of experience creating continuity plans and exercising them in real recoveries, including 9/11 and Hurricane Katrina, Master Business Continuity Planner, Kelley Okolita, provides guidance on each step of the process. She details how to validate the plan and supplies time-tested tips for keeping the plan action-ready over the course of time.
Disasters can happen anywhere, anytime, and for any number of reasons. However, by proactively planning for such events, smart leaders can prepare their organizations to minimize tragic consequences and readily restore order with confidence in the face of such adversity.
Here, in E-Commerce, is the best of these Special Reports. Here are articles that profile the challenges facing "old-economy" businesses like car manufacturers as they go online, and uncover the Internet's dirty little secret: porn, the most profitable industry on the Web. Here are explorations of the many new business models for working on the Web, from "eating your own dog food" to show customers how well your technology works, to ensuring that customer service reigns supreme even in the New Economy -- and articles that highlight how even in a digital world, things like pricing structures and the difficulties of starting a business remain constant. Here are interviews with e-commerce pioneers, like the founders of Yahoo!, as well as articles that tell the tales of those who have taken the e-commerce plunge, like Merrill Lynch CEO David H. Komansky and Curran Catalog founder Jeff Curran. And a series of stories shows "How Technology Has Changed the Way We..." do just about everything, from staying in touch to doing homework to having babies.
Collected and presented here for the first time in e-book format, E-Commerce is a searchable, portable, and valuable resource from the award-winning staff of The Wall Street Journal.
The Ethical Hack: A Framework for Business Value Penetration Testing explains the methodologies, framework, and "unwritten conventions" that ethical hacks should employ to provide the maximum value to organizations that want to harden their security. This book is unique in that it goes beyond the technical aspects of penetration testing to address the processes and rules of engagement required for successful tests. It examines testing from a strategic perspective, shedding light on how testing ramifications affect an entire organization.
Security practitioners can use this resource to reduce their exposure and deliver a focused, valuable service to customers. Organizations will learn how to align the information about tools, techniques, and vulnerabilities that they gathered from testing with their overall business objectives.
We all negotiate on a daily basis. We negotiate with our spouses, children, parents and friends. We negotiate when we rent an apartment, buy a car, purchase a house and apply for a job. Your ability to negotiate might even be the most important factor in your career advancement.
Negotiation is also the key to business success. No organization can survive without contracts that produce profits. At a strategic level, businesses are concerned with value creation and achieving competitive advantage. But the success of high-level business strategies depends on contracts made with suppliers, customers and other stakeholders. Contracting capability—the ability to negotiate and perform successful contracts—is the most important function in any organization.
This book is designed to help you achieve success in your personal negotiations and in your business transactions. The book is unique in two ways. First, the book not only covers negotiation concepts, but also provides practical actions you can take in future negotiations. This includes a Negotiation Planning Checklist and a completed example of the checklist for your use in future negotiations.
The book also includes (1) a tool you can use to assess your negotiation style; (2) examples of “decision trees,” which are useful in calculating your alternatives if your negotiation is unsuccessful; (3) a three-part strategy for increasing your power during negotiations; (4) a practical plan for analyzing your negotiations based on your reservation price, stretch goal, most-likely target, and zone of potential agreement; (5) clear guidelines on ethical standards that apply to negotiations; (6) factors to consider when deciding whether you should negotiate through an agent; (7) psychological tools you can use in negotiations—and traps to avoid when the other side uses them; (8) key elements of contract law that arise during negotiations; and (9) a checklist of factors to use when you evaluate your performance as a negotiator.
Second, the book is unique in its holistic approach to the negotiation process. Other books often focus narrowly either on negotiation or on contract law. Furthermore, the books on negotiation tend to focus on what happens at the bargaining table without addressing the performance of an agreement. These books make the mistaken assumption that success is determined by evaluating the negotiation rather than evaluating performance of the agreement. Similarly, the books on contract law tend to focus on the legal requirements for a contract to be valid, thus giving short shrift to the negotiation process that precedes the contract and to the performance that follows.
In the real world, the contracting process is not divided into independent phases. What happens during a negotiation has a profound impact on the contract and on the performance that follows. The contract’s legal content should reflect the realities of what happened at the bargaining table and the performance that is to follow. This book, in contrast to others, covers the entire negotiation process in chronological order beginning with your decision to negotiate and continuing through the evaluation of your performance as a negotiator.
A business executive in one of the negotiation seminars the author teaches as a University of Michigan professor summarized negotiation as follows: “Life is negotiation!” No one ever stated it better. As a mother with young children and as a company leader, the executive realized that negotiations are pervasive in our personal and business lives. With its emphasis on practical action, and with its chronological, holistic approach, this book provides a roadmap you can use when navigating through your life as a negotiator.
Written in a lab manual style, the book begins with the installation of the VMware® Workstation product and guides the users through detailed hacking labs enabling them to experience what a hacker actually does during an attack. It covers social engineering techniques, footprinting techniques, and scanning tools. Later chapters examine spoofing techniques, sniffing techniques, password cracking, and attack tools. Identifying wireless attacks, the book also explores Trojans, Man-in-the-Middle (MTM) attacks, and Denial of Service (DoS) attacks.
Learn how to secure your computers with this comprehensive guide on hacking techniques and countermeasures
By understanding how an attack occurs the reader can better understand how to defend against it. This book shows how an attack is conceptualized, formulated, and performed. It offers valuable information for constructing a system to defend against attacks and provides a better understanding of securing your own computer or corporate network.
Thorough in their approach, yet easy to understand, the authors offer information on every facet of this complex criminal activity. With everything from the roles different law enforcement parties play in investigation, through recent technological advancements in encryption, to useful resources that are available for investigation, Access Device Fraud and Related Financial Crimes offers a one-stop resource for solving financial crime.
About the Authors:
Jerry Iannacci is a former law enforcement officer and was also a Fortune 500 corporate administrator/investigator. Currenlty, he is CEO of Catoctin Consultants, a legal resources group of criminal analysts and forensic examiners.
Ronald Morris is a veteran U. S. Secret Service Questioned Documents Forensic Examiner (retired). He currently is president of Ronald N. Morris and Associates, Inc., an affiliate of Catoctin Consultants.
The book examines the elements of computer security, employee roles and responsibilities, and common threats. It discusses the legal requirements that impact security policies, including Sarbanes-Oxley, HIPAA, and the Gramm-Leach-Bliley Act. Detailing physical security requirements and controls, this updated edition offers a sample physical security policy and includes a complete list of tasks and objectives that make up an effective information protection program. Includes ten new chapters Broadens its coverage of regulations to include FISMA, PCI compliance, and foreign requirements Expands its coverage of compliance and governance issues Adds discussions of ISO 27001, ITIL, COSO, COBIT, and other frameworks Presents new information on mobile security issues Reorganizes the contents around ISO 27002
The book discusses organization-wide policies, their documentation, and legal and business requirements. It explains policy format with a focus on global, topic-specific, and application-specific policies. Following a review of asset classification, it explores access control, the components of physical security, and the foundations and processes of risk analysis and risk management.
The text concludes by describing business continuity planning, preventive controls, recovery strategies, and how to conduct a business impact analysis. Each chapter in the book has been written by a different expert to ensure you gain the comprehensive understanding of what it takes to develop an effective information security program.
Supplying a complete overview of key concepts, The Executive MBA in Information Security provides the tools needed to ensure your organization has an effective and up-to-date information security management program in place. This one-stop resource provides a ready-to use security framework you can use to develop workable programs and includes proven tips for avoiding common pitfalls—so you can get it right the first time.
Allowing for quick and easy reference, this time-saving manual provides those in key leadership positions with a lucid understanding of:
The difference between information security and IT security
Corporate governance and how it relates to information security
Steps and processes involved in hiring the right information security staff
The different functional areas related to information security
Roles and responsibilities of the chief information security officer (CISO)
Presenting difficult concepts in a straightforward manner, this concise guide allows you to get up to speed, quickly and easily, on what it takes to develop a rock-solid information security management program that is as flexible as it is secure.
Building a solid online business that generates revenue for you can be extremely lucrative, if it’s done correctly. In fact, there are so many different ways to earn income online and you have the freedom to create your business around those options that suit you best.
Perhaps the biggest benefit to generating an income online is that you have the freedom to create multiple streams of income from your efforts
If you’re serious, it’s also possible to grow your online income to the point where it totally replaces the income you get from your day job.
The opportunities outlined in this book give you some insight into some highly effective ways to generate real income streams
Are you ready to get started? Let’s go…
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*Guide to Investing in the Nigerian Stock Market
*Building Wealth with Dividend Stocks in the Nigerian Stock Market (Dividends - Stocks Secret Weapon)
*Precious Metals Investing For Beginners: The Quick Guide to Platinum and Palladium
*Child Millionaire: Stock Market Investing for Beginners - How to Build Wealth the Smart Way for Your Child - The Basic Little Guide
* Taming the Tongue: The Power of Spoken Words
The Quick Guide to WordPress and Pinterest: Surviving the Social Media Revolution
You can incorporate Pinterest into your WordPress site and automate some of your social networking tasks. This allows you to draw new visitors to your site from the Pins you put up on Pinterest. It allows you to increase your follower numbers right from your site without your visitors having to leave at all. It lets you post images that you’ve published on your blog directly to your Pinterest pin-board automatically.
So, are you ready to combine the power of WordPress and Pinterest?
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This acknowledgment became clearer when I started doing business with the Chinese and making many Chinese friends in the business world. And even more when I noticed the differences in business models that they apply in different countries, and from the smallest to the biggest investments.
The Chinese are very flexible and that's what makes them more efficient in creating and running a business, but there are common rules to everything they do, that could actually make anyone profit as much as them and from anything.
This book resumes 10 of those very important values.
These are the most significant values seen in all the rich and important companies I've seen in China and abroad.
They are resumed here in a way that can easily be perceived by anyone that wants to improve any type of business, including the smallest, but also to show how to start a new business in a way that can be quickly profitable.
These insights are valuable to anyone that wants to keep up with the speed and determination of Chinese business owners spread all over the globe.
Drawing on the authors’ six decades of combined experience in the industry, Casino Security and Gaming Surveillance identifies the most common threats to casino security and provides specific solutions for addressing these threats. From physical security and security management to table and gaming surveillance, it details numerous best practice techniques, strategies, and tactics, in addition to the metrics required to effectively monitor operations.
The authors highlight valuable investigation tools, including interview techniques and evidence gathering. They also cover IOU patrol, tri-shot coverage, surveillance audits, threat analysis, card counting, game protection techniques, players’ club theft and fraud, surveillance standard operating procedures, nightclub and bar security, as well as surveillance training.
Complete with a glossary of gaming terms and a resource-rich appendix that includes helpful forms, this book covers everything surveillance and security professionals need to know to avoid high-profile incidents, costly compliance violations and damage to property and revenue.
It’s professionals like Al and Derk who personify the professionalism that is crucial when establishing and operating modern casino security and surveillance departments. This book will quickly become the Bible for any security and surveillance officer.
—Roger Gros, Publisher, Global Gaming Business Magazine
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Knowledge flow provides learning book of Economics. This book is for all art, commerce and management students, teachers and professional across the world. This economics book covers the types of market and economics, elasticity of demand and supply and other key concepts of economics in a very efficient way.
1. Introduction of Economics
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3. Types of market
4. Price discrimination
5. Giffen's good
7. Supply and Demand
8. Elasticity of Demand
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