Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.
Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.
Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.
The official book behind the Academy Award-winning film The Imitation Game, starring Benedict Cumberbatch and Keira Knightley
It is only a slight exaggeration to say that the British mathematician Alan Turing (1912-1954) saved the Allies from the Nazis, invented the computer and artificial intelligence, and anticipated gay liberation by decades--all before his suicide at age forty-one. This New York Times–bestselling biography of the founder of computer science, with a new preface by the author that addresses Turing's royal pardon in 2013, is the definitive account of an extraordinary mind and life.
Capturing both the inner and outer drama of Turing’s life, Andrew Hodges tells how Turing’s revolutionary idea of 1936--the concept of a universal machine--laid the foundation for the modern computer and how Turing brought the idea to practical realization in 1945 with his electronic design. The book also tells how this work was directly related to Turing’s leading role in breaking the German Enigma ciphers during World War II, a scientific triumph that was critical to Allied victory in the Atlantic. At the same time, this is the tragic account of a man who, despite his wartime service, was eventually arrested, stripped of his security clearance, and forced to undergo a humiliating treatment program--all for trying to live honestly in a society that defined homosexuality as a crime.
The inspiration for a major motion picture starring Benedict Cumberbatch and Keira Knightley, Alan Turing: The Enigma is a gripping story of mathematics, computers, cryptography, and homosexual persecution.
What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?
The Innovators is a masterly saga of collaborative genius destined to be the standard history of the digital revolution—and an indispensable guide to how innovation really happens. Isaacson begins the adventure with Ada Lovelace, Lord Byron’s daughter, who pioneered computer programming in the 1840s. He explores the fascinating personalities that created our current digital revolution, such as Vannevar Bush, Alan Turing, John von Neumann, J.C.R. Licklider, Doug Engelbart, Robert Noyce, Bill Gates, Steve Wozniak, Steve Jobs, Tim Berners-Lee, and Larry Page.
This is the story of how their minds worked and what made them so inventive. It’s also a narrative of how their ability to collaborate and master the art of teamwork made them even more creative. For an era that seeks to foster innovation, creativity, and teamwork, The Innovators is “a sweeping and surprisingly tenderhearted history of the digital age” (The New York Times).
Acclaimed science writer James Gleick presents an eye-opening vision of how our relationship to information has transformed the very nature of human consciousness. A fascinating intellectual journey through the history of communication and information, from the language of Africa’s talking drums to the invention of written alphabets; from the electronic transmission of code to the origins of information theory, into the new information age and the current deluge of news, tweets, images, and blogs. Along the way, Gleick profiles key innovators, including Charles Babbage, Ada Lovelace, Samuel Morse, and Claude Shannon, and reveals how our understanding of information is transforming not only how we look at the world, but how we live.
A New York Times Notable Book
A Los Angeles Times and Cleveland Plain Dealer Best Book of the Year
Winner of the PEN/E. O. Wilson Literary Science Writing Award
Throughout the text are clear technical and mathematical explanations, and portraits of the remarkable personalities who wrote and broke the world's most difficult codes. Accessible, compelling, and remarkably far-reaching, this book will forever alter your view of history and what drives it. It will also make you wonder how private that e-mail you just sent really is.
Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton. With their combined knowledge and experiences, the authors are uniquely positioned to take on some of the toughest questions about our future: Who will be more powerful in the future, the citizen or the state? Will technology make terrorism easier or harder to carry out? What is the relationship between privacy and security, and how much will we have to give up to be part of the new digital age?
In this groundbreaking book, Schmidt and Cohen combine observation and insight to outline the promise and peril awaiting us in the coming decades. At once pragmatic and inspirational, this is a forward-thinking account of where our world is headed and what this means for people, states and businesses.
With the confidence and clarity of visionaries, Schmidt and Cohen illustrate just how much we have to look forward to—and beware of—as the greatest information and technology revolution in human history continues to evolve. On individual, community and state levels, across every geographical and socioeconomic spectrum, they reveal the dramatic developments—good and bad—that will transform both our everyday lives and our understanding of self and society, as technology advances and our virtual identities become more and more fundamentally real.
As Schmidt and Cohen’s nuanced vision of the near future unfolds, an urban professional takes his driverless car to work, attends meetings via hologram and dispenses housekeeping robots by voice; a Congolese fisherwoman uses her smart phone to monitor market demand and coordinate sales (saving on costly refrigeration and preventing overfishing); the potential arises for “virtual statehood” and “Internet asylum” to liberate political dissidents and oppressed minorities, but also for tech-savvy autocracies (and perhaps democracies) to exploit their citizens’ mobile devices for ever more ubiquitous surveillance. Along the way, we meet a cadre of international figures—including Julian Assange—who explain their own visions of our technology-saturated future.
Inspiring, provocative and absorbing, The New Digital Age is a brilliant analysis of how our hyper-connected world will soon look, from two of our most prescient and informed public thinkers.
Nikola Tesla (1856-1943), credited as the inspiration for radio, robots, and even radar, has been called the patron saint of modern electricity. Based on original material and previously unavailable documents, this acclaimed book is the definitive biography of the man considered by many to be the founding father of modern electrical technology. Among Tesla’s creations were the channeling of alternating current, fluorescent and neon lighting, wireless telegraphy, and the giant turbines that harnessed the power of Niagara Falls.
This essential biography is illustrated with sixteen pages of photographs, including the July 20, 1931, Time magazine cover for an issue celebrating the inventor’s career.
“A deep and comprehensive biography of a great engineer of early electrical science--likely to become the definitive biography. Highly recommended.”--American Association for the Advancement of Science
“Seifer's vivid, revelatory, exhaustively researched biography rescues pioneer inventor Nikola Tesla from cult status and restores him to his rightful place as a principal architect of the modern age.” --Publishers Weekly Starred Review
“[Wizard] brings the many complex facets of [Tesla's] personal and technical life together in to a cohesive whole....I highly recommend this biography of a great technologist.” --A.A. Mullin, U.S. Army Space and Strategic Defense Command, COMPUTING REVIEWS
“[Along with A Beautiful Mind] one of the five best biographies written on the brilliantly disturbed.”--WALL STREET JOURNAL
“Wizard is a compelling tale presenting a teeming, vivid world of science, technology, culture and human lives.”--NEW SCIENTIST
“Marc Seifer is an excellent writer and scholar, who has produced a wonderfully readable and illuminating biography of one of the most intriguing men of this century...mak[ing] us understand not only the man, but also the times in which he lived....[A] masterpiece.”--NELSON DEMILLE
“The author presents much new material...[and] bases his book on a large number of archival and primary sources....Underneath the layers of hero worship, the core of Seifer's book is a serious piece of scholarship.” --Ronald Kline, SCIENTIFIC AMERICAN
“Seifer has done a remarkable job going through all the Tesla manuscripts...ferret[ing] out hundreds of newspaper and magazine articles in which he traces out Tesla's public image [and] offers a reasonable reconstruction of Tesla's emotional world...Seifer has significantly advanced our understanding of Tesla.”--Bernard Carlson, author of Tesla: Inventor of the Electrical Age, for ISIS
“It is my opinion that Dr. Seifer leads the world as the most authoritative of all the Tesla researchers.”--J.W. McGINNIS, President, International Tesla Society
“Far and away the best job among Tesla biographies.”--Jeffrey D. Kooistra, INFINITE ENERGY
“Wizard is...utterly absorbing with chapters charting all stages of Tesla's life...Seifer treats his prodigious subject with sympathy and realism.”--NEXUS
“Wizard...presents a much more accurate...picture of Tesla.... [It] is thorough, informative, entertaining and a valuable addition to electrotechnological history, past and future.”--ELECTRONIC ENGINEERING TIMES
“In modern times, Tesla may be enjoying a comeback thanks to books like Wizard.”--THE NEW YORK TIMES
On October 4, 1957, the Soviet Union launched Sputnik I, and the space race was born. Desperate to beat the Russians into space, NASA put together a crew of the nation’s most daring test pilots: the seven men who were to lead America to the moon. The first into space was Alan Shepard; the last was Deke Slayton, whose irregular heartbeat kept him grounded until 1975. They spent the 1960s at the forefront of NASA’s effort to conquer space, and Moon Shot is their inside account of what many call the twentieth century’s greatest feat—landing humans on another world. Collaborating with NBC’s veteran space reporter Jay Barbree, Shepard and Slayton narrate in gripping detail the story of America’s space exploration from the time of Shepard’s first flight until he and eleven others had walked on the moon.
Computers have changed since 1981, when The Soul of a New Machine first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations.
The Soul of a New Machine is an essential chapter in the history of the machine that revolutionized the world in the twentieth century.
How did the popularity of underwear in the twelfth century lead to the invention of the printing press? How did the waterwheel evolve into the computer? How did the arrival of the cannon lead eventually to the development of movies?
In this highly acclaimed and bestselling book, James Burke brilliantly examines the ideas, inventions, and coincidences that have culminated in the major technological advances of today. With dazzling insight, he untangles the pattern of interconnecting events: the accidents of time, circumstance, and place that gave rise to the major inventions of the world.
Says Burke, "My purpose is to acquaint the reader with some of the forces that have caused change in the past, looking in particular at eight innovations—the computer, the production line, telecommunications, the airplane, the atomic bomb, plastics, the guided rocket, and television—which may be most influential in structuring our own futures....Each one of these is part of a family of similar devices, and is the result of a sequence of closely connected events extending from the ancient world until the present day. Each has enormous potential for humankind's benefit—or destruction."
Based on a popular TV documentary series, Connections is a fascinating scientific detective story of the inventions that changed history—and the surprising links that connect them.
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Linking prehistoric archaeological remains with the development of language, David Anthony identifies the prehistoric peoples of central Eurasia's steppe grasslands as the original speakers of Proto-Indo-European, and shows how their innovative use of the ox wagon, horseback riding, and the warrior's chariot turned the Eurasian steppes into a thriving transcontinental corridor of communication, commerce, and cultural exchange. He explains how they spread their traditions and gave rise to important advances in copper mining, warfare, and patron-client political institutions, thereby ushering in an era of vibrant social change. Anthony also describes his fascinating discovery of how the wear from bits on ancient horse teeth reveals the origins of horseback riding.
The Horse, the Wheel, and Language solves a puzzle that has vexed scholars for two centuries--the source of the Indo-European languages and English--and recovers a magnificent and influential civilization from the past.
The father of virtual reality explains its dazzling possibilities by reflecting on his own lifelong relationship with technology
Bridging the gap between tech mania and the experience of being inside the human body, Dawn of the New Everything is a look at what it means to be human at a moment of unprecedented technological possibility.
Through a fascinating look back over his life in technology, Jaron Lanier, an interdisciplinary scientist and father of the term “virtual reality,” exposes VR’s ability to illuminate and amplify our understanding of our species, and gives readers a new perspective on how the brain and body connect to the world. An inventive blend of autobiography, science writing, philosophy and advice, this book tells the wild story of his personal and professional life as a scientist, from his childhood in the UFO territory of New Mexico, to the loss of his mother, the founding of the first start-up, and finally becoming a world-renowned technological guru.
Understanding virtual reality as being both a scientific and cultural adventure, Lanier demonstrates it to be a humanistic setting for technology. While his previous books offered a more critical view of social media and other manifestations of technology, in this book he argues that virtual reality can actually make our lives richer and fuller.
Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. The Everything Store is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
In sharply argued, fast-moving chapters, Cory Doctorow’s Information Doesn’t Want to Be Free takes on the state of copyright and creative success in the digital age. Can small artists still thrive in the Internet era? Can giant record labels avoid alienating their audiences? This is a book about the pitfalls and the opportunities that creative industries (and individuals) are confronting today — about how the old models have failed or found new footing, and about what might soon replace them. An essential read for anyone with a stake in the future of the arts, Information Doesn’t Want to Be Free offers a vivid guide to the ways creativity and the Internet interact today, and to what might be coming next. This book is DRM-free.
On the evening of April 13, 1970, the three astronauts aboard Apollo 13 were just hours from the third lunar landing in history. But as they soared through space, two hundred thousand miles from Earth, an explosion badly damaged their spacecraft. With compromised engines and failing life-support systems, the crew was in incomparably grave danger. Faced with below-freezing temperatures, a seriously ill crewmember, and a dwindling water supply, a safe return seemed unlikely.
Thirteen is the shocking and miraculous true story of how the astronauts and ground crew guided Apollo 13 back to Earth. Expanding on dispatches written for the New Yorker, Henry S. F. Cooper Jr. brings readers unparalleled detail on the moment-by-moment developments of one of NASA’s most dramatic missions.
If all measures of human advancement in the last hundred centuries were plotted on a graph, they would show an almost perfectly flat line—until the eighteenth century, when the Industrial Revolution would cause the line to shoot straight up, beginning an almost uninterrupted march of progress.
In The Most Powerful Idea in the World, William Rosen tells the story of the men responsible for the Industrial Revolution and the machine that drove it—the steam engine. In the process he tackles the question that has obsessed historians ever since: What made eighteenth-century Britain such fertile soil for inventors? Rosen’s answer focuses on a simple notion that had become enshrined in British law the century before: that people had the right to own and profit from their ideas.
The result was a period of frantic innovation revolving particularly around the promise of steam power. Rosen traces the steam engine’s history from its early days as a clumsy but sturdy machine, to its coming-of-age driving the wheels of mills and factories, to its maturity as a transporter for people and freight by rail and by sea. Along the way we enter the minds of such inventors as Thomas Newcomen and James Watt, scientists including Robert Boyle and Joseph Black, and philosophers John Locke and Adam Smith—all of whose insights, tenacity, and ideas transformed first a nation and then the world.
William Rosen is a masterly storyteller with a keen eye for the “aha!” moments of invention and a gift for clear and entertaining explanations of science. The Most Powerful Idea in the World will appeal to readers fascinated with history, science, and the hows and whys of innovation itself.
From the Hardcover edition.
In Thunderstruck, Erik Larson tells the interwoven stories of two men—Hawley Crippen, a very unlikely murderer, and Guglielmo Marconi, the obsessive creator of a seemingly supernatural means of communication—whose lives intersect during one of the greatest criminal chases of all time.
Set in Edwardian London and on the stormy coasts of Cornwall, Cape Cod, and Nova Scotia, Thunderstruck evokes the dynamism of those years when great shipping companies competed to build the biggest, fastest ocean liners; scientific advances dazzled the public with visions of a world transformed; and the rich outdid one another with ostentatious displays of wealth. Against this background, Marconi races against incredible odds and relentless skepticism to perfect his invention: the wireless, a prime catalyst for the emergence of the world we know today. Meanwhile, Crippen, “the kindest of men,” nearly commits the perfect murder.
With his unparalleled narrative skills, Erik Larson guides us through a relentlessly suspenseful chase over the waters of the North Atlantic. Along the way, he tells of a sad and tragic love affair that was described on the front pages of newspapers around the world, a chief inspector who found himself strangely sympathetic to the killer and his lover, and a driven and compelling inventor who transformed the way we communicate.
Why did NASA managers, who not only had all the information prior to the launch but also were warned against it, decide to proceed? In retelling how the decision unfolded through the eyes of the managers and the engineers, Vaughan uncovers an incremental descent into poor judgment, supported by a culture of high-risk technology. She reveals how and why NASA insiders, when repeatedly faced with evidence that something was wrong, normalized the deviance so that it became acceptable to them. In a new preface, Vaughan reveals the ramifications for this book and for her when a similar decision-making process brought down NASA's Space Shuttle Columbia in 2003.
It will come as no surprise to anyone that Jeremy Clarkson loves machines. But it's not just any old bucket of blots, cogs and bearings that rings his bell. In fact, he's scoured the length and breadth of the land, plunged into the oceans and taken to the skies in search of machines with that elusive certain something.
And along the way he's discovered:
• The safest place to be in the event of nuclear war
• Who would win if Superman, James Bond and The Terminator had a fight
• The stupidest person he's ever met
• What an old Cornish institution called Arthur has to do with 0898 chat lines
• And how jean-Claude Van Damme might get eaten by a lion
In I Know You Got Soul: Machines with a Certain Something, Jeremy Clarkson tells stories of the geniuses, innovators and crackpots who put the ghost in the machine. From Brunel's SS Great Britain to the awesome Blackbird spy-plane and from the woeful - but inspiring - Graf Zeppelin to Han Solo's Millennium Falcon, they can't help but love them in return.
Praise for Jeremy Clarkson:
'Brilliant . . . laugh-out-loud' Daily Telegraph
'Outrageously funny . . . will have you in stitches' Time Out
Number-one bestseller Jeremy Clarkson writes on cars, current affairs and anything else that annoys him in his sharp and funny collections. Born To Be Riled, Clarkson On Cars, Don't Stop Me Now, Driven To Distraction, Round the Bend and Motorworld are also available as Penguin paperbacks; the Penguin AppiClarkson: The Book of Cars can be downloaded on the App Store.
Jeremy Clarkson because his writing career on the Rotherham Advertiser. Since then he has written for the Sun and the Sunday Times. Today he is the tallest person working in British television, and is the presenter of the hugely popular Top Gear.
Often hailed the “most important company in the world,” Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors of the microprocessor-the single most important product in the modern world-Intel today builds the tiny “engines” that power almost every intelligent electronic device on the planet.
But the true story of Intel is the human story of the trio of geniuses behind it. Michael S. Malone reveals how each brought different things to Intel, and at different times. Noyce, the most respected high tech figure of his generation, brought credibility (and money) to the company’s founding; Moore made Intel the world’s technological leader; and Grove, has relentlessly driven the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, Internet, telecommunications, and the personal electronics revolutions.
The Intel Trinity is not just the story of Intel’s legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.
With eight pages of black-and-white photos.
WikiLeaks brought to light a new form of whistleblowing, using powerful cryptographic code to hide leakers’ identities while they spill the private data of government agencies and corporations. But that technology has been evolving for decades in the hands of hackers and radical activists, from the libertarian enclaves of Northern California to Berlin to the Balkans. And the secret-killing machine continues to evolve beyond WikiLeaks, as a movement of hacktivists aims to obliterate the world’s institutional secrecy.
This is the story of the code and the characters—idealists, anarchists, extremists—who are transforming the next generation’s notion of what activism can be.
With unrivaled access to such major players as Julian Assange, Daniel Domscheit-Berg, and WikiLeaks’ shadowy engineer known as the Architect, never before interviewed, reporter Andy Greenberg unveils the world of politically-motivated hackers—who they are and how they operate.
BUT THE FIRST TO DANCE ON IT.
HE WAS THE ROCKETMAN.
For Pete Conrad, it was all about the ride. Whether he was hot-dogging at Mach 2, test-flying every supersonic jet the Navy developed (and some they shouldn’t have), orbiting the Earth at almost 20,000 mph, or redlining his Corvette, he loved pushing the envelope.
Pete wasn’t the squeaky-clean astronaut poster boy. The guy every NASA pilot wanted to happy-hour with after work—and would kill to fly with—Pete had a natural outspokenness that got him washed out of the Mercury program. But the “Comeback Kid” came roaring back—flying two Gemini missions, walking on the Moon as commander of Apollo 12, commanding the first Skylab, and logging more time in space than all the original astronauts combined.
This is a surprisingly candid insider’s view of the greatest ride in history: America’s glorious race to the stars, as seen through the eyes of a real space cowboy.
The history of computing could be told as the story of hardware and software, or the story of the Internet, or the story of “smart” hand-held devices, with subplots involving IBM, Microsoft, Apple, Facebook, and Twitter. In this concise and accessible account of the invention and development of digital technology, computer historian Paul Ceruzzi offers a broader and more useful perspective. He identifies four major threads that run throughout all of computing's technological development: digitization—the coding of information, computation, and control in binary form, ones and zeros; the convergence of multiple streams of techniques, devices, and machines, yielding more than the sum of their parts; the steady advance of electronic technology, as characterized famously by “Moore's Law”; and the human-machine interface.
Ceruzzi guides us through computing history, telling how a Bell Labs mathematician coined the word “digital” in 1942 (to describe a high-speed method of calculating used in anti-aircraft devices), and recounting the development of the punch card (for use in the 1890 U.S. Census). He describes the ENIAC, built for scientific and military applications; the UNIVAC, the first general purpose computer; and ARPANET, the Internet's precursor. Ceruzzi's account traces the world-changing evolution of the computer from a room-size ensemble of machinery to a “minicomputer” to a desktop computer to a pocket-sized smart phone. He describes the development of the silicon chip, which could store ever-increasing amounts of data and enabled ever-decreasing device size. He visits that hotbed of innovation, Silicon Valley, and brings the story up to the present with the Internet, the World Wide Web, and social networking.
The building of the Erie Canal, like the construction of the Brooklyn Bridge and the Panama Canal, is one of the greatest and most riveting stories of American ingenuity. Best-selling author Peter Bernstein presents the story of the canal's construction against the larger tableau of America in the first quarter-century of the 1800s. Examining the social, political, and economic ramifications of this mammoth project, Bernstein demonstrates how the canal's creation helped prevent the dismemberment of the American empire and knit the sinews of the American industrial revolution. Featuring a rich cast of characters, including not only political visionaries like Washington, Jefferson, van Buren, and the architect's most powerful champion, Governor DeWitt Clinton, but also a huge platoon of Irish diggers as well as the canal's first travelers, Wedding of the Waters reveals that the twenty-first-century themes of urbanization, economic growth, and globalization can all be traced to the first great macroengineering venture of American history.
The rise of manufacturing could not have happened without an attention to precision. At the dawn of the Industrial Revolution in eighteenth-century England, standards of measurement were established, giving way to the development of machine tools—machines that make machines. Eventually, the application of precision tools and methods resulted in the creation and mass production of items from guns and glass to mirrors, lenses, and cameras—and eventually gave way to further breakthroughs, including gene splicing, microchips, and the Hadron Collider.
Simon Winchester takes us back to origins of the Industrial Age, to England where he introduces the scientific minds that helped usher in modern production: John Wilkinson, Henry Maudslay, Joseph Bramah, Jesse Ramsden, and Joseph Whitworth. It was Thomas Jefferson who later exported their discoveries to the fledgling United States, setting the nation on its course to become a manufacturing titan. Winchester moves forward through time, to today’s cutting-edge developments occurring around the world, from America to Western Europe to Asia.
As he introduces the minds and methods that have changed the modern world, Winchester explores fundamental questions. Why is precision important? What are the different tools we use to measure it? Who has invented and perfected it? Has the pursuit of the ultra-precise in so many facets of human life blinded us to other things of equal value, such as an appreciation for the age-old traditions of craftsmanship, art, and high culture? Are we missing something that reflects the world as it is, rather than the world as we think we would wish it to be? And can the precise and the natural co-exist in society?
In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.
This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.
Iron. Carbon. Gold. Silver. Uranium. Titanium. Silicon. These elements of the periodic table have shaped our lives and our world, in ways both good and bad. Combining history, science, and politics, this “lively, educational examination of civilization’s building blocks” reveals the fascinating story (Publishers Weekly).
With carbon, we can access heat, light, and mobility at the flick of a switch. Silicon enables us to communicate across the globe in an instant. Uranium is both productive (nuclear power) and destructive (nuclear bombs). Iron is the bloody weapon of war, but also the economic tool of peace. And our desire for alluring gold is the foundation of global trade—but it has also led to the death of millions.
Explaining how titanium pervades modern consumer culture and how an innovative new form of carbon could be starting a technology revolution, Seven Elements That Changed the World is an adventure in human passion, ingenuity, and discovery—and the latest chapter in a journey that is far from over.
In Pressed for Time, Judy Wajcman explains why we immediately interpret our experiences with digital technology as inexorably accelerating everyday life. She argues that we are not mere hostages to communication devices, and the sense of always being rushed is the result of the priorities and parameters we ourselves set rather than the machines that help us set them. Indeed, being busy and having action-packed lives has become valorized by our productivity driven culture. Wajcman offers a bracing historical perspective, exploring the commodification of clock time, and how the speed of the industrial age became identified with progress. She also delves into the ways time-use differs for diverse groups in modern societies, showing how changes in work patterns, family arrangements, and parenting all affect time stress. Bringing together empirical research on time use and theoretical debates about dramatic digital developments, this accessible and engaging book will leave readers better versed in how to use technology to navigate life's fast lane.
"Celebrates a bold era when voyaging beyond the Earth was deemed crucial to national security and pride."
-The Wall Street Journal
Restoring the drama, majesty, and sheer improbability of an American triumph, this is award-winning historian Craig Nelson's definitive and thrilling story of man's first trip to the moon. At 9:32 a.m. on July 16, 1969, the Apollo 11 rocket launched in the presence of more than a million spectators who had gathered to witness a truly historic event. Through interviews, 23,000 pages of NASA oral histories, and declassified CIA documents on the space race, Rocket Men presents a vivid narrative of the moon mission, taking readers on the journey to one of the last frontiers of the human imagination.
From the Trade Paperback edition.
Rust has been called “the great destroyer,” the “pervasive menace,” and “the evil.” “This look at corrosion—its causes, its consequences, and especially the people devoted to combating it—is wide-ranging and consistently engrossing” (The New York Times).
It is the hidden enemy, the one that challenges the very basis of civilization. This entropic menace destroys cars, fells bridges, sinks ships, sparks house fires, and nearly brought down the Statue of Liberty’s torch. It is rust—and this book, full of wit and insight, disasters and triumphs—is its story.
“Jonathan Waldman’s first book is as obsessive as it is informative…he takes us deep into places and situations that are too often ignored or unknown” (The Washington Post). In Rust, Waldman travels from Key West to Prudhoe Bay, meeting people concerned with corrosion. He sneaks into an abandoned steelworks and nearly gets kicked out of Can School. He follows a high-tech robot through an arctic winter, hunting for rust in the Alaska pipeline. In Texas, he finds a corrosion engineer named Rusty, and in Colorado, he learns of the animosity between the galvanizing industry and the paint army. Along the way, Waldman recounts stories of flying pigs, Trekkies, rust boogers, and unlikely superheroes.
The result is a man-versus-nature tale that’s as fascinating as it is grand, illuminating a hidden phenomenon that shapes the modern world. Rust affects everything from the design of our currency to the composition of our tap water, and it will determine the legacy we leave on this planet. This exploration of corrosion, and the incredible lengths we go to fight it, is “engrossing…brilliant…Waldman’s gift for narrative nonfiction shines in every chapter….Watching things rust: who would have thought it could be so exciting” (Natural History).
Born in 1400 in Mainz, Germany, Gutenberg struggled against a background of plague and religious upheaval to bring his remarkable invention to light. His story is full of paradox: his ambition was to reunite all Christendom, but his invention shattered it; he aimed to make a fortune, but was cruelly denied the fruits of his life's work. Yet history remembers him as a visionary; his discovery marks the beginning of the modern world.
The atomic bomb was not the only project to occupy government scientists in the 1940s. Antigravity technology, originally spearheaded by scientists in Nazi Germany, was another high priority, one that still may be in effect today. Now for the first time, a reporter with an unprecedented access to key sources in the intelligence and military communities reveals suppressed evidence that tells the story of a quest for a discovery that could prove as powerful as the A-bomb.
The Hunt for Zero Point explores the scientific speculation that a "zero point" of gravity exists in the universe and can be replicated here on Earth. The pressure to be the first nation to harness gravity is immense, as it means having the ability to build military planes of unlimited speed and range, along with the most deadly weaponry the world has ever seen. The ideal shape for a gravity-defying vehicle happens to be a perfect disk, making antigravity tests a possible explanation for the numerous UFO sightings of the past 50 years.
Chronicling the origins of antigravity research in the world's most advanced research facility, which was operated by the Third Reich during World War II, The Hunt for Zero Point traces U.S. involvement in the project, beginning with the recruitment of former Nazi scientists after the war. Drawn from interviews with those involved with the research and who visited labs in Europe and the United States, The Hunt for Zero Point journeys to the heart of the twentieth century's most puzzling unexplained phenomena.
From the Hardcover edition.
Albert Van Helden’s beautifully rendered and eminently readable translation is based on the Venice 1610 edition’s original Latin text. An introduction, conclusion, and copious notes place the book in its historical and intellectual context, and a new preface, written by Van Helden, highlights recent discoveries in the field, including the detection of a forged copy of Sidereus Nuncius, and new understandings about the political complexities of Galileo’s work.
In 1876, America was eager to celebrate its centenary, but questioned what might lie ahead. The American Republic had grown to four times its original population, and was in the midst of enormous changes. Industrialization was booming, and new energy sources were being used for fuel and power. People were suddenly less bound to agriculture, and there were revolutions in transportation and communication. It was a time of Indian wars, the first stirrings of the labor movement, and the burgeoning struggle form women’s and other civil rights. Historian Dee Brown takes the measure of America in a rare moment of reflection on the nation’s past, present, and future. The Year of the Century was one of Brown’s favorites among his works. In page-turning prose, he tells of a tumultuous era and of a young nation taking stock. This ebook features an illustrated biography of Dee Brown including rare photos from the author’s personal collection.
But all was not well in Dayton, a city that hummed with industry, producing cash registers, railroad cars, and many other products. The brothers found it hard to transition from running their own bicycle business to being corporate executives responsible for other people’s money. Their dogged pursuit of enforcement of their 1906 patent — especially against Glenn Curtiss and his company — helped hold back the development of the U.S. aviation industry. When Orville Wright sold the company in 1915, more than three years after his brother’s death, he was a comfortable man — but his company had built only 120 airplanes at its Dayton factory and Wright Company products were not in the U.S. arsenal as war continued in Europe.
Edward Roach provides a fascinating window into the legendary Wright Company, its place in Dayton, its management struggles, and its effects on early U.S. aviation.
Using five kilobytes of memory (the amount allocated to displaying the cursor on a computer desktop of today), they achieved unprecedented success in both weather prediction and nuclear weapons design, while tackling, in their spare time, problems ranging from the evolution of viruses to the evolution of stars.
Dyson’s account, both historic and prophetic, sheds important new light on how the digital universe exploded in the aftermath of World War II. The proliferation of both codes and machines was paralleled by two historic developments: the decoding of self-replicating sequences in biology and the invention of the hydrogen bomb. It’s no coincidence that the most destructive and the most constructive of human inventions appeared at exactly the same time.
How did code take over the world? In retracing how Alan Turing’s one-dimensional model became John von Neumann’s two-dimensional implementation, Turing’s Cathedral offers a series of provocative suggestions as to where the digital universe, now fully three-dimensional, may be heading next.
Sarah K. A. Pfatteicher draws on historical and current practice in engineering design, construction, and curricula to discuss how engineers should conceive, organize, and execute a search for the reasons behind the failure of man-made structures. Her survey traces the analytical journey engineers take after a disaster and discusses the technical, social, and moral implications of their work. After providing an overview of the investigations into the collapse of the Twin Towers, Pfatteicher explores six related events to reveal deceptively simple lessons about the engineering enterprise, each of which embodies an ethical dilemma at the heart of the profession. In tying these themes together, Pfatteicher highlights issues of professionalism and professional identity infused in engineering education and encourages an explicit, direct conversation about their meaning.
Sophisticated and engagingly written, this volume combines history, engineering, ethics, and philosophy to provoke a deep discussion about the symbolic meaning of buildings and other structures and the nature of engineering.
The Friendly Orange Glow is the first history to recount in fascinating detail the remarkable accomplishments and inspiring personal stories of the PLATO community. The addictive nature of PLATO both ruined many a college career and launched pathbreaking multimillion-dollar software products. Its development, impact, and eventual disappearance provides an instructive case study of technological innovation and disruption, project management, and missed opportunities. Above all, The Friendly Orange Glow at last reveals new perspectives on the origins of social computing and our internet-infatuated world.
No invention, not even the Internet, has ever transformed the way the world traveled, worked, thought, fought, ate, drank, made love--you name it--the way the train did.
From the historic moment in September 1830 when the first train chuffed between Liverpool and Manchester, UK, there was a race to lay down tracks across the planet. Adventurers, visionaries, and rogues were attracted to grandiose projects linking distant corners of the globe in a quest for wealth, power, and national unity. The achievements were heroic: India's railway network was the biggest public works project since the building of the pyramids. But the human costs were huge. In the 1850s, six thousand workers died during the construction of the Panama railway, the world's first transcontinental line--120 for each mile of railroad. The cadavers were pickled and sold to medical schools around the world to defray costs. But for the shareholders, there were fortunes to be made, and at their peak, the railroads represented luxury almost beyond belief.
The Iron Road tells of great invention, grand vision, mind-boggling engineering, military strategy, colonial ambition, groundbreaking trade changes, and social impact--all the ways that railroads utterly changed the world in which we live.
For centuries, electricity was seen as little more than a curious property of certain substances that sparked when rubbed. Then, in the 1790s, Alessandro Volta began the scientific investigation that ignited an explosion of knowledge and invention. The force that once seemed inconsequential was revealed to be responsible for everything from the structure of the atom to the functioning of our brains. In harnessing its power, we have created a world of wonders—complete with roller coasters and radar, computer networks and psychopharmaceuticals.
In Electric Universe, the great discoverers come to life in all their brilliance and idiosyncrasy, including the visionary Michael Faraday, who struggled against the prejudices of the British class system, and Samuel Morse, a painter who, before inventing the telegraph, ran for mayor of New York City on a platform of persecuting Catholics. Here too is Alan Turing, whose dream of a marvelous thinking machine—what we know as the computer—was met with indifference, and who ended his life in despair after British authorities forced him to undergo experimental treatments to “cure” his homosexuality.
From the frigid waters of the Atlantic to the streets of Hamburg during a World War II firestorm to the interior of the human body, Electric Universe is a mesmerizing journey of discovery.
Want to know how AT&T’s Bell Labs developed semiconductor technology—and how its leading scientists almost came to blows in the process? Want to understand how radio and television work—and why RCA drove their inventors to financial ruin and early graves? Conquering the Electron offers these stories and more, presenting each revolutionary technological advance right alongside blow-by-blow personal battles that all too often took place.
Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.
Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you:Develop critical understanding of concepts, theories and trends in creativityLearn how to develop and apply creative concepts and strategies within today's competitive business environmentBrainstorm, analyze and evaluate innovative ideas and solutionsEmpower your team's creative processAnd much more Let Breakthrough Thinking be your guide and tap into your creative potential today!
"This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated
"A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College
Technology rules us as much as laws do. It shapes the legal, social, and ethical environments in which we act. Every time we cross a street, drive a car, or go to the doctor, we submit to the silent power of technology. Yet, much of the time, the influence of technology on our lives goes unchallenged by citizens and our elected representatives. In The Ethics of Invention, renowned scholar Sheila Jasanoff dissects the ways in which we delegate power to technological systems and asks how we might regain control.
Our embrace of novel technological pathways, Jasanoff shows, leads to a complex interplay among technology, ethics, and human rights. Inventions like pesticides or GMOs can reduce hunger but can also cause unexpected harm to people and the environment. Often, as in the case of CFCs creating a hole in the ozone layer, it takes decades before we even realize that any damage has been done. Advances in biotechnology, from GMOs to gene editing, have given us tools to tinker with life itself, leading some to worry that human dignity and even human nature are under threat. But despite many reasons for caution, we continue to march heedlessly into ethically troubled waters.
As Jasanoff ranges across these and other themes, she challenges the common assumption that technology is an apolitical and amoral force. Technology, she masterfully demonstrates, can warp the meaning of democracy and citizenship unless we carefully consider how to direct its power rather than let ourselves be shaped by it. The Ethics of Invention makes a bold argument for a future in which societies work together—in open, democratic dialogue—to debate not only the perils but even more the promises of technology.
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Part historical narrative, part scientific mystery-lifter, Chilled looks at the ice-pits of Persia (Iranians still call their fridge the 'ice-pit'), reports on a tug of war between 16 horses and the atmosphere, bears witness to ice harvests on the Regents Canal, and shows how bleeding sailors demonstrated to ship's doctors that heat is indestructible, featuring a cast of characters such as the Ice King of Boston, Galileo, Francis Bacon, and the ostracised son of a notorious 18th-century French traitor. As people learned more about what cold actually was, scientists invented machines for making it, with these first used in earnest to chill Australian lager. The principles behind those white boxes in the kitchen remain the same today, but refrigeration is not all about food – for example, a refrigerator is needed to make soap, penicillin or orange squash; without it, IVF would be impossible.
Refrigeration technology has also been crucial in some of the most important scientific breakthroughs of the last 100 years, from the discovery of superconductors to the search for the Higgs boson. And the fridge will still be pulling the strings behind the scenes as teleporters and intelligent computer brains turn our science-fiction vision of the future into fact.
This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.