Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
As the official fighting system of the Israeli Defense Forces, Krav Maga has
been battle-tested and has been proven successful. Its emphasis on instinctive
movements and efficient counterattacks makes it an easy-to-learn and highly
effective program for anyone--male or female, large or small, young or old.
Krav Maga for Beginners presents the system's fundamental techniques, its most useful real-world moves and its comprehensive fitness program. Whether you are looking to improve your fighting skills or gain the confidence to escape from a personal assault unharmed, Krav Maga or Beginners provides everything you'll need to reach your fighting goal.
With over 360 step-by-step photos, Krav Maga for Beginners makes it easy to learn the world's most effective self-defense and fighting system:
-Neutralize & Defeat
With its emphasis on instinctive movements and efficient counterattacks, Krav Maga is the ideal self-defense system for any woman regardless of strength, size or age. Targeting its easiest-to-learn and most effective moves, Krav Maga for Women presents techniques and tips that quickly give you the skills and mindset to defend yourself against an attacker.
As the official defensive tactics system of the Israeli Defense Forces, Krav Maga has been battle-tested on the front lines and backstreets. With Krav Maga for Women, you can gain the physical and tactical tools to protect yourself and loved ones. With more than 300 step-by-step photos, Krav Maga for Women makes it easy to learn the world's best self-defense system, including:
- DISABLING STRIKES
- EFFECTIVE ESCAPES
- REAL-WORLD DEFENSES