Of the existing theories of governance that compete to explain government policy making, Paul finds that elite theory provides the best general model for intervention decision making, but that the notions of both pluralist and class theorists contribute to a complete explanation, and sometimes in an unexpected way. Findings also indicate considerable contribution from and constraint by institutional sources. However, far from finding that institutional factors are wholly deterministic, this research offers support for a choice-within-constraints model. Conclusions suggest that top decision-makers (especially the president) enjoy wide latitude in framing the national interest and in choosing where to and where not to intervene.
But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.
Damit vermitteln die Autoren den aktuellen Wissensstand in allen Bereichen des Personalmanagements.
Prof. Dr. Walter A. Oechsler war Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre, Personalwesen und Arbeitswissenschaft an der
Dr. Christopher Paul ist Professor an der Dualen Hochschule in Mannheim.