Packed with vital information culled from the extensive For Dummies accounting, bookkeeping, and auditing libraries, Accounting All-in-One For Dummies is a powerful, one-stop reference.
Accounting All-in-One For Dummies is a comprehensive resource on a variety of accounting concepts. You’ll get up to speed on: setting up your accounting system; recording accounting transactions; adjusting and closing entries; preparing income statements and balance sheets; planning and budgeting for your business; handling cash and making purchase decisions; and more.Ways to report on your financial statements How to make savvy business decisions Auditing and detecting financial fraud
Accounting All-in-One For Dummies is a one-stop reference for students studying the application of accounting theories and a valuable desk reference for accounting professionals in the workforce.
The important stuff you need to know:Get started fast. Quickly set up accounts, customers, jobs, and invoice items.Follow the money. Track everything from billable and unbillable time and expenses to income and profit.Keep your company financially fit. Examine budgets and actual spending, income, inventory, assets, and liabilities.Gain insights. Open a new dashboard that highlights your company’s financial activity and status the moment you log in.Spend less time on bookkeeping. Create and reuse bills, invoices, sales receipts, and timesheets.Find key info. Use QuickBooks’ Search and Find features, as well as the Vendor, Customer, Inventory, and Employee Centers.
Trying to get certified and become an accountant? Own a small business but need a little help balancing your books? Don't worry! This hands-on guide provides the learning and vital practice you need to master important accounting concepts and basics. Perfect as a companion workbook for Accounting For Dummies -- or any other accounting textbook -- Accounting Workbook For Dummies gives you a wealth of real-world examples, demonstration problems, and handy exercises. With this helpful resource as your guide, you'll master balance sheets, income statements, and budgets in no time!
100s of Problems!
* Record transactions, track costs, and manage accounts
* Open and close bookkeeping cycles
* Analyze business performance and profit
* Choose the right accounting method
* Master investment accounting fundamentals
* Understand manufacturing cost accounting
THE EASY WAY TO GET STARTED
Everything You Need to Know About How To:
Trying to outwit the market is a bad gamble. If you're serious about investing for the long run, you have to take a no-nonsense, businesslike approach to your portfolio. In addition to covering all the basics, this new edition of All About Asset Allocation includes timely advice on:Learning which investments work well together and why Selecting the right mutual funds and ETFs Creating an asset allocation that’s right for your needs Knowing how and when to change an allocation Understanding target-date mutual funds
"All About Asset Allocation offers advice that is both prudent and practical--keep it simple, diversify, and, above all, keep your expenses low--from an author who both knows how vital asset allocation is to investment success and, most important, works with real people." -- John C. Bogle, founder and former CEO, The Vanguard Group
"With All About Asset Allocation at your side, you'll be executing a sound investment plan, using the best materials and wearing the best safety rope that money can buy." -- William Bernstein, founder, Effi cientFrontier.com, and author, The Intelligent Asset Allocator
The Clearest Explanation Ever of the Key Accounting Basics
The world of accounting can be intimidating. Whether you're a manager, business owner or aspiring entrepreneur, you've likely found yourself needing to know basic accounting...but baffled by complicated accounting books. What if learning accounting could be as simple and fun as running a child's lemonade stand? It can.
The Accounting Game presents financial information in a format so simple and so unlike a common accounting textbook, you may forget you're learning key skills that will help you get ahead! Using the world of a child's lemonade stand to teach the basics of managing your finances, this book makes a dry subject fun and understandable. As you run your stand, you'll begin to understand and apply financial terms and concepts like assets, liabilities, earnings, inventory and notes payable, plus:
--Interactive format gives you hands-on experience
--Color-coded charts and worksheets help you remember key terms
--Step-by-step process takes you from novice to expert with ease
--Fun story format speeds retention of essential concepts
--Designed to apply what you learn to the real world
The revolutionary approach of The Accounting Game takes the difficult subjects of accounting and business finance and makes them something you can easily learn, understand, remember and use!
"The game approach makes the subject matter most understandable. I highly recommend it to anyone frightened by either numbers or accountants."
-John Hernandis, Director of Corporate Communications, American Greetings
Careers in forensic accounting are hot-US News & World Report recently designated forensic accounting as one of the eight most secure career tracks in America., Forensic accountants work in most major accounting firms and demand for their services is growing with then increasing need for investigations of mergers and acquisitions, tax inquiries, and economic crime. In addition, forensic accountants perform specialized audits, and assist in all kinds of civil litigation, and are often involved in terrorist investigations. Forensic Accounting For Dummies will track to a course and explain the concepts and methods of forensic accounting.Covers everything a forensic accountant may face, from investigations of mergers and acquisitions to tax inquiries to economic crime What to do if you find or suspect financial fraud in your own organization Determining what is fraud and how to investigate
Whether you're a student pursuing a career in forensic accounting or just want to understand how to detect and deal with financial fraud, Forensic Accounting For Dummies has you covered.
As a small-business owner, financial statements are your most important tools—and if you don’t know how to read them and understand their implications, you cannot possibly steer your business successfully. Accounting for the Numberphobic demystifies your company’s financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business—and impacts your decisions. You will discover:
How your Net Income Statement is the key to growing your profits • How to identify the break-even point that means your business is self-sustaining • Real-world advice on measuring and increasing cash flow • What the Balance Sheet reveals about your company’s worth • And more
Illustrated with case studies and packed with practical action steps, this indispensable guide will put your business on the path to profitability in no time.
Excel Basics In 30 Minutes, 2nd Edition is written in plain English, with lots of step-by-step instructions and screenshots that demonstrate exactly what to do. This MS Excel tutorial references Excel 2016, but most of the step-by-step instructions apply to earlier versions of MS Excel released as part of the Microsoft Office and Office 365 suites, including Excel 2013 and Excel 2010. If you don't own Excel, the book explains how to use two free online spreadsheets programs: Excel Online and Google Sheets (part of the Google Drive online office suite).
Topics in this top-selling Excel book include:
* Excel screen layout, cells, and terminology
* Excel 2016 vs. Excel Online vs. Google Sheets
* Basic Excel formatting
* Excel formulas and functions
* How to make charts in Excel
* Sorting and filtering
* Collaboration and sharing
* Exporting PDF, CSV, and other forms
* Printing tips
* Excel import and export formats (PDF, .CSV, .TSV, text, etc.)
This is not an Excel bible, but rather a basic Excel tutorial and reference that answers the core questions that any new Excel user will have:
* What is a spreadsheet?
* What are cells?
* What is the button with the Greek letter for?
* How can Excel spreadsheets create basic financial projections?
* How can certain data in a worksheet be highlighted?
* How can data be alphabetized or ranked?
* How to edit a chart in Excel
* How to print an Excel spreadsheet without cutting off columns
The second edition is up-to-date with new instructions and high-resolution screenshots of Excel 2016, Excel Online, and the new Google Sheets. It includes new sections about collaboration, OneDrive, and other features.
Here are some real reader reviews of Excel Basics In 30 Minutes:
“Fast and easy, this book is everything it claims to be. The material presented is very basic but it is also incredibly accessible with step-by- step screenshots and a friendly tone more like a friend or co-worker explaining how to use Excel than a technical manual.”
"One thing I particularly liked about 'Excel Basics in 30 minutes' is that it covers BOTH the MS Excel basics and the Google version basics. Explaining anything this intricate in 30 minutes is a challenge. (Can it be read in 30 minutes? Yes, I could do it, but I am not a typical user, I did not need to stop and practice the examples.) I was impressed that the book does go into some of the ‘meat’ of Excel while still being a book that someone with NO previous exposure to a spreadsheet can grasp.”
Excel Basics In 30 Minutes, 2nd Edition is authored by Ian Lamont, an award-winning technology writer and author of Google Drive & Docs In 30 Minutes, Twitter In 30 Minutes, and Dropbox In 30 Minutes.
With over 300 images, Forensic Analytics reviews and shows how twenty substantive and rigorous tests can be used to detect fraud, errors, estimates, or biases in your data. For each test, the original data is shown with the steps needed to get to the final result. The tests range from high-level data overviews to assess the reasonableness of data, to highly focused tests that give small samples of highly suspicious transactions. These tests are relevant to your organization, whether small or large, for profit, nonprofit, or government-related.Demonstrates how to use Access, Excel, and PowerPoint in a forensic setting Explores use of statistical techniques such as Benford's Law, descriptive statistics, correlation, and time-series analysis to detect fraud and errors Discusses the detection of financial statement fraud using various statistical approaches Explains how to score locations, agents, customers, or employees for fraud risk Shows you how to become the data analytics expert in your organization
Forensic Analytics shows how you can use Microsoft Access and Excel as your primary data interrogation tools to find exceptional, irregular, and anomalous records.
The Vest Pocket CPA-the convenient, comprehensive reference professionals have relied on for nearly fifteen years-is now updated in a new Fourth Edition to give today's busy executives and accountants the helpful information they need in a quick-reference format.
Whether in public practice or private industry, professionals will always have this reliable reference tool at their fingertips because it easily goes anywhere-to a client's office, on a business trip, or to an important lunch meeting.
Fully revised, the Fourth Edition:
Includes complete coverage of the New Risk Assessment Auditing Standards and Standards of the PCAOB
Covers new pronouncements on important accounting principles including fair value measurement, financial assets, accounting changes, exchanges of nonmonetary assets, and compilation and review services
Adds new chapters on professional ethics and quality controls for CPA firms
Packed with practical techniques and rules of thumb for analyzing, evaluating, and solving day-to-day accounting issues, The Vest Pocket CPA, Fourth Edition helps you quickly pinpoint what to look for, what to watch out for, what to do, and how to do it. In an easy-to-use Q & A format, it covers such useful topics as financial measures, ratios, and procedures and includes checklists, samples, and worked-out solutions to a variety of accounting problems.
The Vest Pocket CPA, Fourth Edition is a powerful companion for the complex, ever-changing world of accounting.
Unless you're one of those rare "numbers people," the thought of accounting and bookkeeping probably make your head spin. While these pragmatic and confusing practices may not be fun for the rest of us, mastering them is absolutely essential in order to run and maintain a successful business. Thankfully, Bookkeeping & Accounting All-in-One For Dummies, UK Edition, is here to take the intimidation out of crunching numbers and offers easy-to-follow, step-by-step instruction on keeping your business' finances in order with information specific to a business in the United Kingdom.
Written in plain English and packed with loads of helpful instruction, this approachable and all-encompassing guide arms you with everything you need to get up and running on all the latest accounting practices and bookkeeping software. Inside, you'll find out how to prepare financial statements, balance your books, keep the tax inspector off your back, and so much more.Gives you access to supplemental online samples of bookkeeping forms, accounting templates, and spreadsheets Includes many practical bookkeeping and accounting exercises and templates Simplifies every aspect of accounting and record-keeping Shows you how to run your business "by the books"
If you're a small business owner or employee who is confused and intimidated by managing your accounts and books, this comprehensive guide empowers you to take charge of those pesky figures to keep your business afloat.
Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.
The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.
Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.
Intermediate accounting courses are required for students seeking bachelor's degrees in accounting and often for degrees in finance, business administration, and management. Intermediate Accounting For Dummies provides you with a deeper and broader level of accounting theory, serving as an excellent course supplement and study guide to help you master the concepts of this challenging program.
With easy-to-understand explanations and realworld examples, Intermediate Accounting For Dummies covers all the topics you'll encounter in an intermediate accounting course: the conceptual framework of Generally Accepted Accounting Principles (GAAP), International Financial Reporting Standards (IFRS), financial ratio analysis, equity accounting, investment strategies, financial statement preparation, and moreTracks to a typical intermediate accounting curriculum Expert information and real-world examples Other titles from Loughran: Financial Accounting For Dummies and Auditing For Dummies
With the help of Intermediate Accounting For Dummies, you'll discover the fast and easy way to take the confusion out of the complex theories and methods associated with a typical intermediate accounting course.
See Additional Notes for instructions to download the highly interactive PC software. Used in thousands of schools and colleges worldwide the software is designed to work as a traditional textbook on your PC screen. Comprising hundreds of menu selected colourful topics where the graphic images (from your eBook) are brought to life for every value change along with many additional learning software features.
Full colour printed is available for student handouts (using your values and selections) or images and text pasted to make student assignments.
Various additional software editors are included to enable your own calculations to be explored and evaluated from simple algebraic equations to complex formulae.
A combined eBook and educational software package at a tiny fraction of the previously published price.
Table of Contents (280 software topics) Introduction, Accounting, Accounting Tools, Financial Accounts, Ratio Analysis, Workforce performance and Production, Personal Finance, Mathematics, Number Systems, Number Conversion, Number Types, Roots, Percentages, Ratios, Fractions, Vectors, Laws, Algebra 0., Algebra 1., Algebra 2., Mathematical Rules, Powers and Indices, Simplifying, Linear Equations, Graphing, Data Analysis, Computing, Hardware Devices, Data Structures, Data Files, Computer Systems, Data Handling, System Development, Computer Programming, Binary Numbers, Binary Arithmetic, Additional Notes.
This hands-on workbook gets you up to speed with the basics of business accounting, including reading financial reports, establishing budgets, controlling cash flow, and making wise financial decisions. The question and answer sections encourage you to find your own solutions to challenging accounting problems - and there's plenty of space to scribble your workings out! Accounting Workbook For Dummies is the only book that makes truly light work of the financial fundamentals that many businesspeople try to bluff their way through every day.
Accounting Workbook For Dummies, UK Edition covers:
Part I: Business Accounting Basics
Chapter 1: Elements of Business Accounting
Chapter 2: Financial Effects of Transactions
Chapter 3: Getting Started in the Bookkeeping Cycle
Chapter 4: The Bookkeeping Cycle: Adjusting and Closing Entries
Part II: Preparing Financial Statements
Chapter 5: The Effects and Reporting of Profit
Chapter 6: Reporting Financial Condition in the Balance Sheet
Chapter 7: Coupling the Profit & Loss Statement and Balance Sheet
Chapter 8: Reporting Cash Flows and Changes in Owners' Equity
Chapter 9: Choosing Accounting Methods
Part III: Managerial, Manufacturing, and Capital Accounting
Chapter 10: Analysing Profit Behavior
Chapter 11: Manufacturing Cost Accounting
Chapter 12: Figuring Out Interest and Return on Investment
Part IV: The Part of Tens
Chapter 13: Ten Things You Should Know About Business Financial Statements
Chapter 14: A Ten-Point Checklist for Management Accountants
Main changes in the UK edition include:UK Accounting practice Currency UK institutions - Inland Revenue and Customs and Excise etc National Insurance, PAYE UK taxation and VAT Partnerships and Limited company information UK legal practice UK specific forms UK specific case studies
This complete summary of the ideas from Michael Michalowicz's book "Profit First" introduces the Profit First Approach. According to Michalowicz, this approach means prioritising profit, instead of leaving it as an afterthought. By following this approach, you can secure your profits and run your business on the remaining cash.
There are four steps to install the Profit First Approach:
1. Draw a line in the sand
2. Set up your Profit First system
3. Use Profit First to destroy debt and optimise your business
4. Integrate some advanced techniques into your Profit First system
Added-value of this summary:
• Save time
• Prioritise your company’s profits
• Make your company permanently profitable
To learn more, read “Profit First” and get your business profit-ready!
mySAP FI Fieldbook offers information technology professionals an in-depth look at the Financial (FI) module of this high-powered software. Author Thomas H. Spitters discusses a number of topics that will keep any company's SAP system running optimally, including strategies to guarantee: High availability High performance Data security
mySAP FI Fieldbook is ideal for the new project team member, financial manager or controller, or any staff member in need of some immediate orientation with SAP's FI module. Discover everything you need to know about the powerful mySAP FI accounting function within this wide-reaching computing environment!
Dr. Joseph Murphy, one of the world's best—known authorities on the power of the subconscious mind, shows readers not only how to unleash this power, but how to harness it and effectively use it to change their lives. Fully updated to reflect the sensibilities of the 21st century, this revised edition of a self—help classic is the key to overcoming the psychological barriers that stand in the way of greater material, spiritual, and emotional wealth.
This comprehensive guide walks you through every aspect of setting up and using Sage 50 Accounts, from installing the software to running VAT returns and producing monthly and yearly accounts. Inside you′ll discover the quickest way to complete tasks and how to customise Sage to suit your specific business needs. Packed with step-by-step instructions and fully illustrated with screenshots, this book is the easiest way to get the most from Sage 50 Accounts and take control of your business finances.Completely up-to-date for the 2014 edition of Sage 50 software Set up and start using Sage 50 Accounts with minimum fuss Fully illustrated with the latest screenshots to help you every step of the way Guidance on going mobile - with the new Sage 50 app Details on the new Sage Quicksearch feature
You may not know the first thing about debits, credits, and cash ratios now—but when you’re done with this book, you’ll be able to juggle profits and losses with your eyes closed and read any balance sheet like it’s a good novel.
Accounting DeMySTiFieD, Second Edition, is a curriculum-based, self-teaching guide that makes learning accounting easier than 1-2-3. With graphs, plain-English explanations, and real-life examples, it starts with the fundamentals—such as basic financial terms, balance sheets, and cash flow statements—and eases you into the more complicated stuff, like adjusting entries, double entry bookkeeping, profit ratios, and liquidity.
Completely updated and revised to cover finance terms, theories, and best practices, Accounting DeMySTiFieD teaches you the ins and outs of accounting in no time at all.
This fast and easy guide features:A complete overview of financial statements, GAAP rules, transactions, cost, budgets, and tax accounting Proven accounting insights, tips, strategies, and techniques Chapter-ending practice exercises, quizzes, and final exam to reinforce your knowledge and chart progress Tons of examples to show how accounting works in the real world
Simple enough for a beginner but challenging enough for a more advanced student, Accounting DeMySTiFieD is your shortcut to mastery of this otherwise complex subject.
The Complete Idiot's Guide® to Accounting, Third Edition takes the guess work out of this basic business activity. This updated edition has all the current information any business person will need to understand the "books," along with a useful workbook style appendix to re-enforce the lessons learned throughout the book.
? Fully updated including all new forms
? New workbook appendix with dozens of useful exercises
? Up-to-date information on the changes in payroll taxes, including the new Medicare tax
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Fraud and Fraud Detection takes an advanced approach to fraud management, providing step-by-step guidance on automating detection and forensics using CaseWare's IDEA software. The book begins by reviewing the major types of fraud, then details the specific computerized tests that can detect them. Readers will learn to use complex data analysis techniques, including automation scripts, allowing easier and more sensitive detection of anomalies that require further review. The companion website provides access to a demo version of IDEA, along with sample scripts that allow readers to immediately test the procedures from the book.
Business systems' electronic databases have grown tremendously with the rise of big data, and will continue to increase at significant rates. Fraudulent transactions are easily hidden in these enormous datasets, but Fraud and Fraud Detection helps readers gain the data analytics skills that can bring these anomalies to light. Step-by-step instruction and practical advice provide the specific abilities that will enhance the audit and investigation process. Readers will learn to:Understand the different areas of fraud and their specific detection methods Identify anomalies and risk areas using computerized techniques Develop a step-by-step plan for detecting fraud through data analytics Utilize IDEA software to automate detection and identification procedures
The delineation of detection techniques for each type of fraud makes this book a must-have for students and new fraud prevention professionals, and the step-by-step guidance to automation and complex analytics will prove useful for even experienced examiners. With datasets growing exponentially, increasing both the speed and sensitivity of detection helps fraud professionals stay ahead of the game. Fraud and Fraud Detection is a guide to more efficient, more effective fraud identification.
This New Edition incorporates major changes which improve and update the previous edition. It can be easily used by students working on their own, as well as in a classroom environment.
- Fully illustrated & worked examples
- Student Activities
- End of chapter questions, many of which have been taken from major accounting examination bodies.
-The solutions to all activities are given at the end of each chapter, and answers to the end of chapter questions are also supplied.
Introduction to Accounting is an essential textbook for undergraduate accounting students. It is designed to meet the needs of both the non-specialist and those intending to specialise in accounting at undergraduate and also postgraduate levels. The Solutions Manual will be available via the SAGE website.
So begins the story of Farmer Able. Everyone on his farm -- people and animals alike – are downright downtrodden by him. He's overbearing and compulsively obsessed with profits and productivity. He's a typical top-down, power-based manager, forever tallying production numbers in his well-worn ledgers. But the more he pushes the hoofs and horns and humans, the more they dig in their heels. That is until one day when he hears a mysterious wind that whispers: "It's not all about me." Can he turn things around and begin attending to the needs of those on his farm, thus improving their attitudes and productivity?
Farmer Able is an engaging parable that entertains as it enlightens. It reveals a profound truth about the dysfunction in organizations and how dramatic improvements can be made when leaders liberate employees to operate at their fullest potential and discover the significance in their work.
If you're looking to develop a new and profoundly satisfying leadership style, one that advocates serving others and creating ethical, engaging workplaces and innovative environments, this book will set you on your way. If you are tired of "business as usual," this lively story will get you thinking about how to inspire your employees and produce better results.
Manage your own revision with step-by-step support from experienced examiner Ian Harrison. This guide also includes a Questions and Answers section with exam-style questions, student's answers for each question, and examiner comments to ensure you're exam-ready.
- Plan and pace your revision with the revision planner
- Use the expert tips to clarify key points
- Avoid making typical mistakes with expert advice
- Test yourself with end-of-topic questions and answers and tick off each topic as you complete it
- Practise your exam skills with exam-style questions and answers
This title has not been through the Cambridge endorsement process.
This edition includes a new selection of modern 'Accounting Headlines' which provide current examples of organisations and individuals putting accounting theory into practice in both local and global settings. Financial Accounting Theory covers additional topics such as critical perspectives, public sector accounting and fair value. Workflows and processes are presented using enhanced visual charts to help demonstrate how accounting works in practice.
Deegan presents the concepts in a clear and straightforward style, while challenging students to think critically about the range of accounting theories. Financial Accounting Theory provides a sound basis for readers contemplating further research and develops habits of analytical reasoning and critical thinking.
Mastering Financial Calculations starts by introducing the fundamentals of financial market arithmetic, including the core concepts of discounting, net present value, effective yields, and cash flow analysis. Next, walk step-by-step through the essential calculations and financial techniques behind money markets and futures, zero-coupon analysis, interest rate and currency swaps, bonds, foreign exchange, options, and more. Making use of many worked examples and practical exercises, the book explains challenging concepts such as forward pricing, duration analysis, swap valuation, and option pricing - all with exceptional clarity.
Whether you are a trader, fund manager, corporate treasurer, programmer, accountant, risk manager, or market student, you'll gain the ability to manipulate and apply these techniques with speed and confidence.
The book focuses on methods based on GLMs that have been found useful in actuarial practice and provides a set of tools for a tariff analysis. Basic theory of GLMs in a tariff analysis setting is presented with useful extensions of standarde GLM theory that are not in common use.
The book meets the European Core Syllabus for actuarial education and is written for actuarial students as well as practicing actuaries. To support reader real data of some complexity are provided at www.math.su.se/GLMbook.
The Hard Thing About Hard Things by Ben Horowitz - A 30-minute Summary & Analysis
Inside this Instaread Summary:
• Overview of the entire book
• Introduction to the important people in the book
• Summary and analysis of all the chapters in the book
• Key Takeaways of the book
• A Reader's Perspective
Preview of this summary: Introduction
Ben explains that every time he reads a self-help or management book, he thinks about the fact that it didn’t really address the hard things like laying people off or having good people start demanding unreasonable things. The problem with self-help books is that they try to provide a recipe for dealing with difficult, dynamic situations. Challenging situations can not be solved with a formula. Instead of using a formula in this book, the author presents his story as he progressed from an entrepreneur to CEO to venture capitalist. He shares some of the lessons he has learned along the way. He explains that although circumstances may differ, patterns and lessons resonate with each experience. For the last several years, he has shared lessons learned on his popular blog. Many people have emailed him to ask about the stories behind the lessons. Ben shares that he has been inspired along the way by many family members, friends, and advisers who have helped him. Hip-hop/rap music has also inspired him because these artists aspire to be both great and successful. He also admires that rappers see themselves as entrepreneurs.1: From Communist to Venture Capitalist
Ben’s grandparents were card-carrying Communists. His dad grew up indoctrinated in the Communist philosophy. Ben’s family moved to Berkeley, California, in 1968. His dad then became the editor of the famous New Left magazine, Ramparts. When Ben was five, his family moved to Bonita Avenue, a middle-class Berkeley neighborhood. One day, a friend of Ben’s older brother, Roger, pointed to an African American kid down the block who happened to be riding in a red wagon. Roger dared Ben to go tell the kid to give him his wagon, and if he refused,to spit in his face and call him a racial epithet. Roger wasn’t a racist and did not come from a bad family. Ben later found out that he had schizophrenia. He had wanted to see a fight. Ben was afraid of Roger, and his demand put him in a very tough situation. He thought Roger would beat him up if he didn’t do what he told him to do. He was also afraid to ask for the wagon. He walked toward the boy and when he got near enough, he said, “Can I ride in your wagon?” The boy, Joel Clark Jr., said, “Sure.” Ben turned to look at Roger and saw that he was gone. Ben went on to play with Joel all day, and they have been best friends ever since. That experience taught Ben that being scared didn’t mean he was gutless. He learned that what he did mattered and determined whether he would be a hero or a coward. If he had completely followed Roger’s order, he would have never met his best friend. He also learned not to judge things by appearance alone. If a...
-Patrick J. McKenna, a leading international consultant to professional service firms
"The authors have captured the changing role of professional services marketing and firm management. There is valuable insight [in this] down-to-earth guide to competing successfully in the new environment."
-David Maister, author and consultant
"The book is a masterpiece! Aquila and Marcus have produced the essential guide for managing a professional services firm. They've marshaled their considerable real-life experiences and far-reaching vision into a veritable operating manual for the successful firm."
-Rick Telberg, Editor at Large, American Institute of Certified Public Accountants
"At its heart, this book is the running shoe for legal and accounting professionals who want to put the client first. Following the evolution of the industry over the past twenty-five years, this must-have for every professional services firm is the key to leading in the turbulent and highly competitive waters ahead."
-Richard S. Levick, Esq., President, Levick Strategic Communications, LLC coauthor, Stop the Presses: The Litigation PR Desk Reference
"Client selection and retention is one of the critical success factors for a professional services firm, and Aquila and Marcus do a masterful job at educating us on the necessary ingredients of each. The chapters on firm governance and paying for performance are thought provoking and certainly challenging to the conventional wisdom. If you want a better understanding of marketing and leading a professional firm in these turbulent times, this book is essential."
-Ronald J. Baker, author, Professional's Guide to Value Pricing and The Firm of the Future
"Client at the Core is a commonsense approach to keeping your professional services firm relevant in the twenty-first century's client-driven economy. Aquila and Marcus have hit a home run with their insightful analysis and poignant prose."
-Jeffrey S. Pawlow, Managing Shareholder, The Growth Partnership, Inc.