Originally published in 1994.
The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Michael Lewis creates a fresh, character-driven narrative brimming with indignation and dark humor, a fitting sequel to his #1 bestseller Liar's Poker. Out of a handful of unlikely-really unlikely-heroes, Lewis fashions a story as compelling and unusual as any of his earlier bestsellers, proving yet again that he is the finest and funniest chronicler of our time.
The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world.
But few people know that it nearly fell to pieces early on.
In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine.
Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.
From the author of The Blind Side and Moneyball, The Big Short tells the story of four outsiders in the world of high-finance who predict the credit and housing bubble collapse before anyone else. The film adaptation by Adam McKay (Anchorman I and II, The Other Guys) features Academy Award® winners Christian Bale, Brad Pitt, Melissa Leo and Marisa Tomei; Academy Award® nominees Steve Carell and Ryan Gosling.
When the crash of the U.S. stock market became public knowledge in the fall of 2008, it was already old news. The real crash, the silent crash, had taken place over the previous year, in bizarre feeder markets where the sun doesn’t shine and the SEC doesn’t dare, or bother, to tread. Who understood the risk inherent in the assumption of ever-rising real estate prices, a risk compounded daily by the creation of those arcane, artificial securities loosely based on piles of doubtful mortgages? In this fitting sequel to Liar’s Poker, Michael Lewis answers that question in a narrative brimming with indignation and dark humor.
For more than twenty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its ninth edition, this latest edition leads novices and experts alike through the crucial, up-to-the-minute information on the industry’s major changes in response to today’s rapid technological advances and uncertain economy.
Whether you are—or aspire to be—a performer, writer, or executive, veteran music lawyer Donald Passman’s comprehensive guide is an indispensable tool. He offers timely, authoritative information from how to select and hire a winning team of advisors and structure their commissions and fees; navigate the ins and outs of record deals, songwriting, publishing, and copyrights; maximize concert, touring, and merchandising deals; understand the digital streaming services; and how to take a comprehensive look at the rapidly transforming landscape of the music business as a whole.
The music industry is in the eye of the storm, when everyone in the business is scrambling to figure out what’s going to happen to the major labels and what it will mean for the careers of artists and business professionals. No musician, songwriter, entertainment lawyer, agent, promoter, publisher, manager, or record company executive—anyone who makes their living from music—can afford to be without All You Need to Know About the Music Business. As Adam Levine, lead singer and guitarist of Maroon 5, says, “If you want to be in music, you have to read this book.”
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
In today's culture...
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch-online and off.
Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.
I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
From the Trade Paperback edition.
Now a major motion picture from Universal, directed by Terry Gilliam and starring Johnny Depp and Benicio del Toro.
Like all of Roach’s books, Gulp is as much about human beings as it is about human bodies.
WASHINGTON POST BESTSELLER
From the author of the international bestseller THE AGE OF THE UNTHINKABLE comes a powerful new story of revolution and riches in a connected age.
Endless terror. Refugee waves. An unfixable global economy. Surprising election results. New billion-dollar fortunes. Miracle medical advances. What if they were all connected? What if you could understand why? The Seventh Sense examines the historic force now shaking our world--and explains how our leaders, our businesses, and each of us can master it.
All around us now we are surrounded by events that are difficult to understand. But every day, new figures and forces emerge that seem to have mastered this tumultuous age. Sometimes these are the leaders of the most earthshaking companies of our time, accumulating billion-dollar fortunes. Or they are successful investors or our best generals. Other times, however, quick success is going to terrorists, rebels, and figures intent on chaos. What if we could know the secret of those who can make sense of this age? What if we could apply it to the questions that worry us most?
In this groundbreaking new book, Joshua Cooper Ramo, author of the international bestseller The Age of the Unthinkable, introduces a powerful way of seeing the world. The Seventh Sense is the story of what all of today's successful figures see and feel--forces that are invisible to most of us but explain everything from explosive technological change to uneasy political ripples. The secret to power now is understanding our new age of networks--not merely the Internet but also networks of trade and DNA and finance. Based on his years of advising generals, CEOs, and politicians, Ramo takes us into the opaque heart of our world's rapidly connected systems and teaches us what the victors of this age know--and what the losers are not yet seeing.
But The Seventh Sense won't merely change the way you see the world. It will also give you the power to change it.
John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is revealed as a bit of both in Cable Cowboy. For more than twenty-five years, Malone has dominated the cable television industry, shaping the world of entertainment and communications, first with his cable company TCI and later with Liberty Media. Written with Malone's unprecedented cooperation, the engaging narrative brings this controversial capitalist and businessman to life. Cable Cowboy is at once a penetrating portrait of Malone's complex persona, and a captivating history of the cable TV industry. Told in a lively style with exclusive details, the book shows how an unassuming copper strand started as a backwoods antenna service and became the digital nervous system of the U.S., an evolution that gave U.S. consumers the fastest route to the Internet. Cable Cowboy reveals the forces that propelled this pioneer to such great heights, and captures the immovable conviction and quicksilver mind that have defined John Malone throughout his career.
In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.
Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.
How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player.
ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. ESPN The Company
Engaging and informative, this entertaining guide reveals how any company can benefit by embracing the best practices of ESPN.
“Rich in dexterous innuendo, laugh-out-loud humor and illuminating fact. It’s compulsively readable.” —Los Angeles Times Book Review In ?Bonk, ?the best-selling author of Stiff turns her outrageous curiosity and insight on the most alluring scientific subject of all: sex. Can a person think herself to orgasm? Why doesn't Viagra help women-or, for that matter, pandas? Can a dead man get an erection? Is vaginal orgasm a myth? Mary Roach shows us how and why sexual arousal and orgasm-two of the most complex, delightful, and amazing scientific phenomena on earth-can be so hard to achieve and what science is doing to make the bedroom a more satisfying place.
Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must!
In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
For twenty five years, Mary Mapes has been an award-winning television producer and reporter -- the last fifteen of them for CBS News, principally for the CBS Evening News with Dan Rather and 60 Minutes. She had the bedrock of respect of her peers -- in 2003 alone, she broke the story of the Abu Ghraib prison tortures (which won CBS The Peabody Award) and the existence of Strom Thurmond's illegitimate bi-racial daughter Essie Mae Washington.
But it was Dan Rather's lightning rod of a story on George W. Bush's National Guard Service that brought Mapes into an unwanted limelight. The firestorm that followed the broadcast led not only to Mapes' firing and Rather's stepping down from his anchor chair a year early, but to an unprecedented "internal" inquiry into the story -- chaired by former Reagan Attorney General Richard Thornburgh.
Peopled with an historic and colorful cast of characters—from Karl Rove to Summer Redstone to John Kerry to Col. Bobby Hodges -- this groundbreaking book about how the television news is made (and unmade) made headlines itself when first published. But this, it turns out, is only part of the story. Mapes talks for the first time about the riveting behind-the-scenes action at CBS during this frenzied period and exposes some of the largest political and social controversies that have broken in this new age of dissonance.
Truth and Duty was made into the 2015 film Truth, starring Cate Blanchett, Robert Redford, Topher Grace and Elizabeth Moss.
In Extraordinary Circumstances, she recounts for the first time her journey from her close family upbringing in a small Mississippi town, to working motherhood and corporate success, to the pressures of becoming a whistleblower, to being named one of Time's 2002 Persons of the Year. She also provides a rare insider's glimpse into the spectacular rise and fall of WorldCom, a telecom titan, the darling of Wall Street, and a Cinderella story for Mississippi.
With remarkable candor, Cooper discusses her struggle to overcome these challenges, and how she has found healing through sharing the lessons learned with the next generation. This book reminds us all that ethical decision-making is not forged at the crossroads of major events but starts in childhood, "decision by decision and brick by brick."
At a time when corporate dishonesty is dominating public attention, Extraordinary Circumstances makes it clear that the tone set at the top is critical to fostering an ethical environment in the work-place. Provocative, moving, and intensely personal, Extraordinary Circumstances is a wake-up call to corporate leaders and an intimate glimpse at a scandal that shook the business world.
Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.
Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole.
Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.
Praise for The Content Trap
“The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
“This book is a clarion call for creativity and imagination in strategy development. I measure the success of a business book by my desire to share it with colleagues. After reading The Content Trap, I want all of my former colleagues at The New York Times to read it.”—Martin Nisenholtz, former CEO, New York Times Digital; Professor of the Practice of Digital Communication, Boston University
“Bharat Anand thinks both globally and functionally: our group and I have learnt a lot from him over the years. He has provoked us to shape ideas in new ways. That is what you will experience when you read The Content Trap.”—Koos Bekker, chair of Naspers, global internet group
“In my professional life I have seen audiences’ relationship with movies, television programming and music be radically transformed by the digital revolution. Bharat Anand’s book is invaluable in its analysis of how this change has affected the media space and in particular how consumers relate to the content that we are creating.”—Michael Lynton, chairman and CEO, Sony Pictures Entertainment
“A very smart book—creators, ignore this at your peril. This revolution has been twenty years in the making, and Bharat Anand makes the past (and the future) a lot more clear.”—Seth Godin, New York Times bestselling author of Meatball Sundae and Linchpin
This complete summary of the ideas from Gary Vaynerchuk's book "Jab, Jab, Jab, Right Hook" uses professional boxing as a perfect metaphor for doing business in the social media age. The author explains the correct step-by-step process to follow before introducing an alluring offer (a right hook) to the target audience. By taking the time to follow this process and using social media to get your message and story across, you are sure to be rewarded with greater sales afterwards.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your selling skills
To learn more, read "Jab, Jab, Jab, Right Hook" and discover the best strategy for attracting customers in the noisy world of social media.
ESPN's rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer.
It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything.
George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer's first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPN's main campus--a couple of trailers in a dirt parking lot. But as ESPN grew, so did George's status in the company. In fact, Bodenheimer played a major part in making ESPN a daily presence not just here, but all over the world.
In this business leadership memoir--written with bestselling author Donald T. Phillips--Bodenheimer lays out ESPN's meteoric rise. This is a book for business readers and sports fans alike.
In a time of sweeping media change, the four major networks struggle for the attention of American viewers increasingly distracted by cable, video games, and the Internet. Behind boardroom doors, tempers flare in the search for hit shows, which often get on the air purely by accident.
The fierce competition creates a pressure-cooker environment where anything can happen . . .
NBC’s fall from grace—Once the undisputed king of prime time, NBC plunged from first place to last place in the ratings in the course of a single season. What will be the price of that collapse—and who will pay it?
CBS’s slow and steady race to the top—Unlike NBC, CBS, under the leadership of CEO, Leslie Moonves, engineered one of the most spectacular turnarounds in television history. But in this ruthless world, you’re only as good as last week’s ratings . . . .
ABC’s surprising resurrection—Lost and Desperate Housewives—have brought ABC the kind of success it could only dream of in the past. So why don’t the executives responsible for those hits work there any more?
The End of the News As We Know It—In a stunningly short period of time, all three of the major network news anchors—Dan Rather, Tom Brokaw, and Peter Jennings—signed off, leaving executives scrambling for a way to keep network news relevant in an era of 24/7 information.
Crazy Like Fox—They’re outrageous, unconventional, and occasionally off-putting, but more and more people are watching Fox shows. Most of all they keep watching American Idol. How did Simon Cowell snooker himself into a huge payday? Stay tuned . . .
Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites
Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling
Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania’s campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world.
Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.
When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing?
MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon.
In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted.
In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.
Apply the latest advertising technologies
Build your brand in every medium
Create the right budget for each campaign
Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives.
Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media—including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, including:
• Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis
This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
Drawing on many original sources, "Walt Disney" provides an overview of this genius's remarkable life and family. At the same time, the book places Disney in the context of his times as a way of exploring the roots of and inspiration for his creativity. Because Walt Disney's creations and ideas still affect our movies, play activities, vacation choices, and even our dreams and imagination, his influence is as important today as it was when he was alive, and this thoroughly engaging book shows why.
While working at the Wall Street Journal, Sarah Ellison won praise for covering the $5 billion acquisition that transformed the pride of Dow Jones and the estimable but eccentric Bancroft family into the jewel of Rupert Murdoch’s kingdom. Here she expands that story, using her knowledge of the paper and its people to go deep inside the landmark transaction, as no outsider has or can, and also far beyond it, into the rocky transition when Murdoch’s crew tussled with old Journal hands and geared up for battle with the New York Times. With access to all the players, Ellison moves from newsrooms to estates and shows Murdoch, finally, for who he is—maneuvering, firing, undoing all that the Bancrofts had protected. Her superlative account transforms news of the deal into a timeless chronicle of American life and power.
This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.
With the witty, forthright voice that has endeared her to her colleagues and peers for more than forty years, Grace now creatively directs the reader through the storied narrative of her life so far. Evoking the time when models had to tote their own bags and props to shoots, Grace describes her early career as a model, working with such world-class photographers as David Bailey and Norman Parkinson, before she stepped behind the camera to become a fashion editor at British Vogue in the late 1960s. Here she began creating the fantasy “travelogues” that would become her trademark. In 1988 she joined American Vogue, where her breathtakingly romantic and imaginative fashion features, a sampling of which appear in this book, have become instant classics.
Delightfully underscored by Grace’s pen-and-ink illustrations, Grace will introduce readers to the colorful designers, hairstylists, makeup artists, photographers, models, and celebrities with whom Grace has created her signature images. Grace reveals her private world with equal candor—the car accident that almost derailed her modeling career, her two marriages, the untimely death of her sister, Rosemary, her friendship with Harper’s Bazaar editor-in-chief Liz Tilberis, and her thirty-year romance with Didier Malige. Finally, Grace describes her abiding relationship with Anna Wintour, and the evolving mastery by which she has come to define the height of fashion.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FINANCIAL TIMES
“If Wintour is the Pope . . . Coddington is Michelangelo, trying to paint a fresh version of the Sistine Chapel twelve times a year.”—Time
From the Hardcover edition.
The book covers the entire process of starting a small record label from startup to ongoing management in an easy-to-understand way by pointing out methods to increase your chances of success and showing you how to avoid the common mistakes that can doom a startup. The new companion CD-ROM contains all the forms used in the book in PDF format for easy use, as well as a detailed business plan, which will help you precisely define your business, identify your goals, and serve as your firm's rÃ©sumÃ©.
The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, managing and training employees, accounting and bookkeeping procedures, auditing, successful budgeting, and profit planning development, as well as thousands of great tips and useful guidelines. You also will learn how to draw up a winning business plan, how to set up computer systems to save time and money, how to hire and keep a qualified, professional staff, how to keep bringing customers back, and how to generate high profile public relations.
In addition, you will become knowledgeable about basic cost control systems, equipment layout and planning, low and no cost ways to satisfy customers and build sales, and low cost marketing ideas. You will also learn how to get your music on sites where customers pay to download your music such as Rhapsody, iTunes, and others. With the help of this book you can turn your love of music into a highly successful business. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at email@example.com
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Expanding on Andrew Rossi's “riveting” film (Slate), David Folkenflik has convened some of the smartest media savants to talk about the present and the future of news. Behind all the debate is the presence of the New York Times, and the inside story of its attempt to navigate the new world, embracing the immediacy of the web without straying from a commitment to accurate reporting and analysis that provides the paper with its own definition of what it is there to showcase: all the news that's fit to print.
Michael Savage predicted the chaos that is Obama's legacy. Now he tells us whether the destruction can be stopped! The prophetic author of the bestselling Government Zero, Dr. Michael Savage is back with his most urgent and powerful work.
Listeners to Dr. Savage's top-rated radio talk show, The Savage Nation, know him to be an articulate and engaged spokesman for traditional American values of borders, language, and culture.
Now, after eight divisive years of Barack Obama, Dr. Savage lays out an irrefutable case for how our nation has been undermined by terrorists from without, by anarchists from within, by a president and politicians with contempt for the Constitution and the law, and by a complicit liberal media.
With words and topics that are as insightful as they are timely, he makes an ironclad case for the dangers we face from Hillary Clinton and her fellow travelers in the progressive movement. He also explains why Donald Trump may be one of the two best hopes for America's future as we try to regain control of our government, our country, and our national soul.
The other hope? As Dr. Savage explains in some of his most heartfelt and passionate words, it is we, the people: the ordinary "Eddies," as he calls them-motivated, roused, and engaged.
This book is about much more than an election. It is a veteran commentator and celebrated raconteur providing a blueprint for how to regain our cherished freedoms and our national identity . . . before they are lost forever.
-Drake McFeely, chairman and president, W.W. Norton & Company
For nearly five centuries, the world of book publishing remained largely static. But at the dawn of the twenty-first century, the industry faces a combination of economic pressures and technological change that is forcing publishers to alter their practices and think hard about the future of the book.
John Thompson's riveting account dissects the roles of publishers, agents, and booksellers in the United States and Britain, charting their transformation since the 1960s. Offering an in-depth analysis of how the digital revolution is changing the game today, Merchants of Culture is the one book that anyone with a stake in the industry needs to read.
From the Trade Paperback edition.
Truth examines Bush's political roots as governor of Texas, delves into what is known about his National Guard duty-or lack of service-and sheds light on the solidity of the documents that backed up the National Guard story, even including images of the actual documents in an appendix to the book. It is peopled with a colorful cast of characters-from Karl Rove to Sumner Redstone-and moves from small-town Texas to Black Rock-CBS corporate headquarters-in New York City.
Truth connects the dots between a corporation under fire from the federal government and the decision about what kinds of stories a news network may cover. It draws a line from reporting in the trenches to the gutting of the great American tradition of a independent media and asks whether it's possible to break important stories on a powerful sitting president.
Truth (previously published as Truth & Duty) was made into the 2015 film Truth, starring Cate Blanchett, Robert Redford, Topher Grace and Elizabeth Moss.
When Bernie Sanders began his race for the presidency, it was considered by the political establishment and the media to be a “fringe” campaign, something not to be taken seriously. After all, he was just an Independent senator from a small state with little name recognition. His campaign had no money, no political organization, and it was taking on the entire Democratic Party establishment.
By the time Sanders’s campaign came to a close, however, it was clear that the pundits had gotten it wrong. Bernie had run one of the most consequential campaigns in the modern history of the country. He had received more than 13 million votes in primaries and caucuses throughout the country, won twenty-two states, and more than 1.4 million people had attended his public meetings. Most important, he showed that the American people were prepared to take on the greed and irresponsibility of corporate America and the 1 percent.
In Our Revolution, Sanders shares his personal experiences from the campaign trail, recounting the details of his historic primary fight and the people who made it possible. And for the millions looking to continue the political revolution, he outlines a progressive economic, environmental, racial, and social justice agenda that will create jobs, raise wages, protect the environment, and provide health care for all—and ultimately transform our country and our world for the better. For him, the political revolution has just started. The campaign may be over, but the struggle goes on.
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?
Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.
Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.
Have you ever wondered what was really meant by one or more of the ten amendments?
Have you ever been unsure as to how these rights apply to modern society?
Have you even questioned if the Bill of Rights should still be held as inviolable law, nearly 250 years after its writing?
Here's the truth: the Bill of Rights is not easy to understand if you just pick it up and give it a read. The eloquent style in which it's written can be confusing. The language can cause misunderstandings. There's a lot of legal terminology that's beyond most of us. Without an understanding of the historical background of certain amendments, it's impossible to fully understand their importance and scope. And to top it all off, there are countless politicians and pundits that try to interpret our rights for us and tell us what the Founders meant.
But are you comfortable letting crooked politicians decide what your rights are? Or would you rather know and be able to insist on, with certainty, the freedoms our Founders intended for you, your family, your friends, and your fellow Americans? If you're like millions of other Americans, you'll choose the latter.
Thomas Jefferson said, "Educate and inform the whole mass of the people...They are the only sure reliance for the preservation of our liberty." He also said, "If a nation expects to be ignorant and free... it expects what never was and never will be."
That's why this book was created, and it would make the Founders proud if they were here today. This book helps you easily reach a deep understanding of the Bill of Rights by walking you through each amendment, clarifying the precise definitions of key words; providing the historical context you need to fully grasp and spirit and importance of the amendments; sharing powerfully insightful quotes on each amendment, straight from the Founders and their peers; supplying you with an extensive glossary of terms so you never get lost in a dictionary or encyclopedia trying to understand what you're reading; and more.
The Founders fought tirelessly to guarantee you specific rights to life, liberty, and the pursuit of happiness. Don't let two-faced politicians and pundits tell you what your rights are.
Scroll up and click the "Buy" button now to learn your rights, and together, we can keep the spirit of freedom alive in this great nation.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed?
Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance.
Sure, the darlings of new media—Buzzfeed, HuffPo, Politico, and many more—keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet.
Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: the Web, social media, and various mobile platforms are not the new television. Television is the new television.
We all know that Google and Facebook are thriving by selling online ads—but they’re aggregators, not content creators. As major brands conclude that banner ads next to text basically don’t work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn’t change the balance of power. Television by any other name is the game everybody is trying to win—including outlets like The Wall Street Journal that never used to play the game at all.
Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what’s really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now.
From the Hardcover edition.
The United States is in the midst of an economic implosion that could make the Great Depression look like child's play. In THE CRASH OF 2016, Thom Hartmann argues that the facade of our once-great United States will soon disintegrate to reveal the rotting core where corporate and billionaire power and greed have replaced democratic infrastructure and governance. Our once-enlightened political and economic systems have been manipulated to ensure the success of only a fraction of the population at the expense of the rest of us.
The result is a "for the rich, by the rich" scheme leading to policies that only benefit the highest bidders. Hartmann outlines the destructive forces-planted by Lewis Powell in 1971 and come to fruition with the "Reagan Revolution"-that have looted our nation over the past decade, and how their actions fit into a cycle of American history that lets such forces rise to power every four generations.
However, a backlash is now palpable against the "economic royalists"-a term coined by FDR to describe those hoarding power and wealth-including the banksters, oligarchs, and politicians who have plunged our nation into economic chaos and social instability.
Although we are in the midst of what could become the most catastrophic economic crash in American History, a way forward is emerging, just as it did in the previous great crashes of the 1760s, 1856, and 1929. The choices we make now will redefine American culture. Before us stands a genuine opportunity to embrace the moral motive over the profit motive-and to rebuild the American economic model that once yielded great success.
Thoroughly researched and passionately argued, THE CRASH OF 2016 is not just a roadmap to redemption in post-Crash America, but a critical wake-up call, challenging us to act. Only if the right reforms are enacted and the moral choices are made, can we avert disaster and make our nation whole again.
In July 2012, artist Molly Crabapple and journalist Laurie Penny travelled to Greece. There, they drew and interviewed anarchists, autonomists, striking workers and ordinary people caught up in the Euro crisis. DISCORDIA is the result. In an impassioned climate where ‘objective’ journalism is impossible, Penny and Crabapple offer a snapshot of a nation in the grip of a very modern crisis where young and old see little reason to go on, the left is scattered and the far right is assuming greater power and influence. Along the way they drink far too much coffee, become hypnotised by street art, and somehow manage not to get arrested or mugged.
DISCORDIA is an experiment in form, using the illustrated ebook format to its fullest extent to tell a story unique to the wordlength and digital platform involved. Crabapple's intricate, Victorian-inspired ink drawings lend a timeless quality to what is a conscious foray into a new kind of journalism - inspired by the New Journalism of the 1970s, in particular the art-journalism collaborations of Hunter Thompson and Ralph Steadman, but reworking that tradition for a 21st century world where young women must still fight at every turn to be taken seriously.
DISCORDIA weaves together the personal and political, picking out those elements of the Greek crisis that are recognisable across the West to a generation struggling to articulate its purpose in a world of spiralling unemployment, democratic collapse and civil unrest. The solutions to the failure of modern neoliberal statecraft are very different to the 'tune in, turn on, drop out' ethos of the sixties: these days the drugs are worse and rock 'n' roll can't save us. The future is a question in search of an answer.
Available only digitally, with a foreword by economic journalist and writer Paul Mason, this beautifully illustrated ebook is part-polemic, part-travelogue and part-paean to the birthplace of civilization brought to its knees. Part of the Brain Shot series, the pre-eminent source of short form digital non-fiction.
'This is the Next Big Thing in journalism: digital, visual, intelligent, heartfelt, post-political, female, alarming, and engaging. It's both an honest chronicle of one corner of the collapse of a civilization, and an inspiring demonstration of the kinds of thinking, craft, and collaboration that might yet get us through.' Douglas Rushkoff, author of LIFE INC.
Rupert Murdoch’s newspapers had been hacking phones and casually destroying people’s lives for years, but it was only after a trivial report about Prince William’s knee in 2005 that detectives stumbled on a criminal conspiracy. A five-year cover-up then concealed and muddied the truth. Dial M for Murdoch gives the first connected account of the extraordinary lengths to which the Murdochs’ News Corporation went to “put the problem in a box” (in James Murdoch’s words), how its efforts to maintain and extend its power were aided by its political and police friends, and how it was finally exposed.
The book details the smears and threats against politicians, journalists and lawyers. It reveals the existence of brave insiders who pointed those pursuing the investigation towards pieces of secret information that cracked open the case.
By contrast, many of the main players in the book are unsavory, but by the end of it you have a clear idea of what they did. Seeing the story whole, as it is presented here for the first time, allows the character of the organisation which it portrays to emerge unmistakably. You will hardly believe it.
Americans are at the mercy of powerful figures in business and government who are virtually unaccountable. The Obama Administration in particular has broken new ground in its monitoring of journalists, intimidation and harassment of opposition groups, and surveillance of private citizens.
Sharyl Attkisson has been a journalist for more than thirty years. During that time she has exposed scandals and covered controversies under both Republican and Democratic administrations. She has also seen the opponents of transparency go to ever greater lengths to discourage and obstruct legitimate reporting.
Attkisson herself has been subjected to “opposition research” efforts and spin campaigns. These tactics increased their intensity as she relentlessly pursued stories that the Obama Administration dismissed. Stonewalled is the story of how her news reports were met with a barrage of PR warfare tactics, including online criticism, as well as emails and phone calls up the network chain of command in an effort to intimidate and discourage the next story. In Stonewalled, Attkisson recounts her personal tale, setting it against the larger story of the decline of investigative journalism and unbiased truth telling in America today.
While most how-to writing books focus only on the nuts and bolts of putting a proposal together, Maisel, considered by many to be America's foremost expert on the psychological side of the creative process, also helps the writer overcome mental barriers to producing the best work possible. Using a holistic approach to the sometimes unglamorous work of designing a proposal, his guide enables a writer to transform an idea into a book.
The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown.
With an Updated Epilogue