“Fast, fun and immensely practical.”
—JOE SULLIVAN, Founder, Flextronics
“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”
—JOSH WHITFORD, Founder, Echelon Media
“What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.”
—RALPH CRAM, Investor
“Pitch Anything offers a new method that will differentiate you from the rest of the pack.”
—JASON JONES, Senior Vice President, Jones Lang LaSalle
“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.”
—STEVEN WALDMAN, Principal and Founder, Spectrum Capital
“Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.”
—LOUIE UCCIFERRI, President, Regent Capital Group
“I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.”
—TAYLOR GARRETT, Vice President, White Cap
“A counter-intuitive method that works.”
—JAY GOYAL, CEO, SumOpti
About the Book:
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.
Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision
One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.
Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.
Anyone who seeks financial wealth must first learn the fundamental truths and models that drive it. The Millionaire Real Estate Investor represents the collected wisdom and experience of over 100 millionaire investors from all walks of life who pursued financial wealth and achieved the life-changing freedom it delivers. This book--in straightforward, no nonsense, easy-to-read style--reveals their proven strategies.
The Millionaire Real Estate Investor is your handbook to the tried and true financial wealth building vehicle that rewards patience and perseverance and is available to all--real estate. You'll learn:Myths about money and investing that hold people back and how to develop the mindset of a millionaire investor How to develop sound criteria for identifying great real estate investment opportunities How to zero in on the key terms of any transaction and achieve the best possible deals How to develop the "dream team" that will help you build your millionaire investment business Proven models and strategies millionaire investors use to track their net worth, understand their finances, build their network, lead generate for properties and acquire them
The Millionaire Real Estate Investor is about you and your money. It's about your financial potential. It's about discovering the millionaire investor in you.
--Library Journal (starred review)
"A tremendous resource for parents and professionals alike."
--Thomas Atwood, president and CEO, National Council for Adoption
The adoption of a child is always a joyous moment in the life of a family. Some adoptions, though, present unique challenges. Welcoming these children into your family--and addressing their special needs--requires care, consideration, and compassion.
Written by two research psychologists specializing in adoption and attachment, The Connected Child will help you:Build bonds of affection and trust with your adopted child Effectively deal with any learning or behavioral disorders Discipline your child with love without making him or her feel threatened
"A must-read not only for adoptive parents, but for all families striving to correct and connect with their children."
--Carol S. Kranowitz, author of The Out-of-Sync Child
"Drs. Purvis and Cross have thrown a life preserver not only to those just entering uncharted waters, but also to those struggling to stay afloat."
--Kathleen E. Morris, editor of S. I. Focus magazine
"Truly an exceptional, innovative work . . . compassionate, accessible, and founded on a breadth of scientific knowledge and clinical expertise."
--Susan Livingston Smith, program director, Evan B. Donaldson Adoption Institute
"The Connected Child is the literary equivalent of an airline oxygen mask and instructions: place the mask over your own face first, then over the nose of your child. This book first assists the parent, saying, in effect, 'Calm down, you're not the first mom or dad in the world to face this hurdle, breathe deeply, then follow these simple steps.' The sense of not facing these issues alone--the relief that your child's behavior is not off the charts--is hugely comforting. Other children have behaved this way; other parents have responded thusly; welcome to the community of therapeutic and joyful adoptive families."
--Melissa Fay Greene, author of There is No Me Without You: One Woman's Odyssey to Rescue Africa's Children
"An insightful and creative contribution to managing the complexity of choosing a life partner. I heartily recommend it."
--Harville Hendrix, Ph.D., author of Getting the Love You Want and Keeping the Love You Find
"Don't be part of the 'where-was-this-book-when-I-needed-it?' crowd. It's not too late--read it now!"
--Pat Love, Ed.D., author of The Truth About Love and Hot Monogamy
Based on years of research on marital and premarital happiness, How to Avoid Falling in Love with a Jerk (previously published in hardcover as How to Avoid Marrying a Jerk) will help you break destructive dating patterns that have kept you from finding the love you deserve:Ask the right questions to inspire meaningful, revealing conversations with your partner Judge character based on compatibility, relationships skills, friends, and patterns from family and previous relationships Resolve your own emotional baggage so you're ready for a healthy relationship
In Who's Pulling Your Strings?, Dr. Harriet B. Braiker, New York Times bestselling author of The Disease to Please, explains how depression, low self-esteem, anger, and feelings of helplessness can be caused by relationships with manipulative people. She exposes the most common methods of manipulators, and with the help of selfassessment quizzes, action plans, and how-to exercises, she helps you recognize and end the manipulative cycle for good.
You can speak up and be heard at business meetings. You can chat with confidence in at parties. You can be the one with the best job and most interesting friends. It’s all about how you communicate and connect with others—which is something you can learn.
How to Talk to and Instantly Connect with Anyone doubles your chances of developing killer conversation skills by combining two of the best books on the subject into one eBook package. Learn how to make the right kind of connections with the right people—and enjoy better relationships, greater respect, and a richer life.
This invaluable ebook set includes:
How to Talk to Anyone and How to Instantly Connect with Anyone
Get all the secrets of successful communication. These groundbreaking guides reveal nearly 200 easy and effective techniques for becoming a master communicator, showing you how to:Make an unforgettable entrance and meet the people you want to meet Sound like an insider in any crowd, no matter how little you have in common Use body language to captivate audiences of all sizes Work a party the way a politician works a room Always come across confident, credible, and charismatic wherever you are
Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning.
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
"Make Every Man Want You gives every woman the tools she needs to unlock her inner magnet."
Let's make one thing clear: this book is like no other dating book you've read. There are no rules, no list of things to do to land a husband in thirty days, and no reason to blame yourself if “he's just not that into you.” Please. Throw those books away.
Instead, let's focus on you--and how you can make yourself more appealing to others in almost every situation--whether you have a man or not. Think of it as a crash course in desirability, a life-changing lesson in loving yourself inside and out. Once you embrace your unique qualities and dissolve your bad relationship habits, you'll be amazed to find how irresistible you are to others! This girl-friendly guide reveals:Five Truths Every Irresistible Woman Needs to Know: Live in the moment, Men do not want to be changed or improved Seven Habits of Highly Unattractive Women: Boring in bed, Being needy Eight Secrets of Attracting the Right Man for You: Get rid of your "perfect man" checklist, Have your own life
From formulas and lab techniques to the periodic table, Chemistry for the Utterly Confused focuses on the areas of maximum confusion and breaks down the most difficult chemistry topics into easy-to-understand concepts. This invaluable guide also teaches problem-solving skills you need to master this imposing subject. Whether you're in high school, in college, or simply brushing up on chemistry knowledge, this fun, easily accessible book will make understanding chemistry a breeze.
"Rosenberg has an uncanny ability to make taxes and tax issues easier to understand, all the while keeping everything fresh and fun. I would recommend her book to anyone managing a business." -- Sonny Byrd, Head of Marketing, Shoeboxed.com
"With a focus on real-world must-do's and helpful examples, Rosenberg's checklists work like a business-building scaffold and arm the reader to succeed." -- Leigh Mutert, CPA, H&R Block
Is the government taking too much of your money? Do you want to keep more of what you earn? Are you worried about being taxed right out of business?
As a taxpayer, you have rights--many of which you probably don’t know about. In Small Business Taxes Made Easy, Second Edition, America's top small-business tax expert Eva Rosenberg describes them all. This all-in-one primer is packed with tips and guidelines not only for paying out less in tax but also for gaining the greatest possible advantage out of each IRS rule and regulation. You'll learn how to:Choose the right accounting style for your needs Navigate the complex tax maze without losing the bank Set up a business plan that helps minimize payout Use record-keeping techniques that increase deductible expenses Spot errors in 1099s—and handle them properly Increase your profits and your cash flow Build a business to pass on to your children--or sell at a huge profit!
Small Business Taxes Made Easy, Second Edition, provides easy-to-follow, actionable advice with timeless information that can help any business at any stage of operation. Plus, you get access all the forms and to-do lists you need through the book's companion Website.
Eva Rosenberg, known as the Internet's TaxMama, is an enrolled agent with over a quarter century of tax experience. A syndicated Dow Jones columnist, and her daily TaxQuips podcast can be found all over the Web. Rosenberg lives in Northridge, California.
Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations.
We need a cure, and we need it now.
Harvard Business School’s Clayton M. Christensen—whose bestselling The Innovator’s Dilemma revolutionized the business world—presents The Innovator’s Prescription, a comprehensive analysis of the strategies that will improve health care and make it affordable.
Christensen applies the principles of disruptive innovation to the broken health care system with two pioneers in the field—Dr. Jerome Grossman and Dr. Jason Hwang. Together, they examine a range of symptoms and offer proven solutions.
YOU’LL DISCOVER HOW“Precision medicine” reduces costs and makes good on the promise of personalized care Disruptive business models improve quality, accessibility, and affordability by changing the way hospitals and doctors work Patient networks enable better treatment of chronic diseases Employers can change the roles they play in health care to compete effectively in the era of globalization Insurance and regulatory reforms stimulate disruption in health care
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...
Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
Yesterday, your child was a sweet, well-adjusted eight-year-old. Today, a moody, disrespectful twelve-year-old. What happened? And more important, how do you handle it? How you respond to these whirlwind changes will not only affect your child's behavior now but will determine how he or she turns out later. Julie A. Ross, executive director of Parenting Horizons, shows you exactly what's going on with your child and provides all the tools you need to correctly handle even the prickliest tween porcupine.Find out how other parents survived nightmarish tween behavior--and still raised great kids Break the “nagging cycle,” give your kids responsibilities, and get results Talk about sex, drugs, and alcohol so your kid will listen Discover the secret that will help your child to disregard peer pressure and make smart choices--for life
"This excellent book lets parents peek into the underlying, confusing thoughts and perplexing decisions that young tweens are constantly facing."
--Ralph I. López, M.D., Clinical Professor or Pediatrics, Cornell University, and author of The Teen Health Book
People with inborn talent may be good at what they do—but only the mentally tough reach the highest plateaus in their field. And here’s the best news of all: mental toughness is something anyone can learn.
Director of mental training for the St. Louis Cardinals and a top-tier executive coach, Dr. Jason Selk knows everything there is to know about developing the mental toughness required for achieving any goal you set for yourself. In fact, the techniques he outlines in this book are the same ones he used to help the Cardinals defeat the heavily favored Detroit Tigers in the 2006 World Series.
Inspired on the vision of legendary basketball coach John Wooden, Selk’s program is as simple as it is effective. But that doesn’t mean it’s easy. You have to put effort into your drive to success; it’s the only way to build up your mental “muscles.” Selk provides hands-on daily exercises for breaking old, self-defeating patterns of behavior and replacing them with the can-do attitude and positive behavior that would make Coach Wooden proud.
Executive Toughness outlines the three fundamentals for attaining high-level success:
ACCOUNTABILITY—admit to mistakes, correct them, and, most important, learn from them
FOCUS—on your strengths, on winning, on reaching your goal . . . for only 100 seconds per day
OPTIMISM—don’t just believe you can succeed, know you can succeed
Executive Toughness takes you through the steps of making these critical behaviors part of your everyday routine. Practice your accountability, focus, and optimism, and you’ll be on the path to attaining your goals; make them part of your mental “DNA,” and there will be no turning back—ever.
A complete regimen from a leading expert on developing the mindset for attaining goals, Executive Toughness is your workout for ultimate success in your career and in your life.
• Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
• Harness the power of the archetype to align corporate strategy to sustain competitive advantage
How to Become a Power Agent in Real Estate gives real estate agents both the powerful sales techniques and the practical management tips they need to double their income by closing more transactions. Based on the outstanding success of Darryl Davis's seminar "The POWER Program," this motivational guide utilizes POWER Principles to help the new agent as well as the experienced top producer dramatically increase listings and sales.
The book is full of Davis's surefire methods for managing the sales process, including time management for agents, prospecting for listings, handling the seller's and buyer's concerns, maintaining a winning attitude, and generating more sales in less time. He also reveals how clever use of the Web can provide a competitive edge and how the top producers work smarternot harder. Offering field-proven tools and techniques, Davis shows agents how to progress at their own pace to their own personal Next Level and accelerate their entry into Top Agent status.
Taxes aren’t just a nuisance; they’re fast becoming the single biggest expense for the typical American household.
Completely revised and expanded, Lower Your Taxes—Big Time! has everything taxpayers need to know about saving money on April 15—and every other day of the year.
Sandy Botkin, a former IRS attorney, has saved hundreds of thousands of taxpayers hundreds of millions of dollars. And in this powerhouse bestselling handbook, he again delivers money-saving strategies, including:Advice on properly documenting any business deduction Guidance for getting big tax subsidies for starting a home business Ways to turn tuition, entertainment, orthodontia, and other expenses into huge deductions And more
Also new to this edition are chapters on the latest changes in health-care law, scams to avoid, how to defend yourself against ID theft, the hidden tax benefits of being a stock or commodities trader, and other need-to-know information.
Presented in Botkin’s trademark no-nonsense, jargon-free style, Lower Your Taxes—Big Time! is all business when it comes to making your life less taxing.
The exclusive videos illustrate the effectiveness of the crucial conversations method. These clips feature crucial conversation techniques in action, through case studies, reader stories, and interviews with the authors.
--Gerard Arpey, CEO, American Airlines
"Through extensive research Jody Hoffer Gittell gets to the bottom of what has sustained Southwest Airlines' positive employee relations and high performance through good and bad times."
--Thomas A. Kochan, professor, MIT Sloan School of Management, MIT Global Airline Industry Program
In an industry with losses in the billions, Southwest Airlines has an unbroken string of 31 consecutive years of profitability. The Southwest Airlines Way examines how the company uses high-performance relationships to create enormous competitive advantage in motivation, teamwork, and coordination among employees. It then goes further to show how any company can foster these powerful cooperative relationships and explains how to:Lead with credibility and caring Invest in frontline leaders Hire and train for relational competence Use conflicts to build relationships Make unions its partners, not its adversaries Build relationships with its suppliers
In our current real estate climate, it's more important than ever to have the right words at your fingertips. Whether you're new to the game or a seasoned seller, Perfect Phrases for Real Estate Agents and Brokers has just the right words and phrases you'll need to track down prospective properties and clients, manage transactions, negotiate terms, facilitate communications between buyer and seller, and close the deal. This easy-to-use, quick-reference guide gives you:Hundreds of quick, ready-to-use words and phrases Coverage of every situation you'll face, from meeting a new client to finalizing the sale Winning approaches that persuade prospects and generate sales Expertise from a top realtor educator and author
New from the bestselling author of the classic baby sleep guide!
Getting babies to sleep through the night is one thing; getting willful toddlers and energetic preschoolers to sleep is another problem altogether. Written to help sleep-deprived parents of children ages one to five, The No-Cry Sleep Solution for Toddlers and Preschoolers offers loving solutions to help this active age-group get the rest they--and their parents--so desperately need.
A follow-up to Elizabeth Pantley's megahit The No-Cry Sleep Solution, this breakthrough guide is written in Pantley's trademark gentle, child-centered style. Parents will discover a wellspring of positive approaches to help their children get to bed, stay in bed, and sleep all night, without having to resort to punishments or other negative and ineffective measures. The No-Cry Sleep Solution for Toddlers and Preschoolers tackles many common nighttime obstacles, including:Refusals to go to bed Night waking and early rising Reluctance to move out of the crib and into a big-kid bed Nighttime visits to the parents' bed Naptime problems Nightmares, "night terrors," and fears Special sleep issues of twins, special needs children, and adopted children Sleepwalking, sleep talking, snoring, and tooth grinding
How to Make $100,000+ Your First Year as a Real Estate Agent is more than just an introduction to the ins and outs of the industry; it's a step-by-step guide to beginning your career, with insider advice on how to build a lucrative real estate practice. Whether you're just out of college, changing careers, or looking to improve your game, you'll find fresh ideas on maximizing your sales and commissions. Darryl Davis' system puts you on track to a six-figure salary as he helps youPrepare for the real estate exam and get licensed Find the right real estate office where you can truly excel Build a referral base in just 12 months, starting from nothing Generate an endless supply of quality listings-the bloodline to a successful real estate career Develop a network with real estate professionals who can help you get ahead
Packed with practical tips, sound guidance, and valuable resources, this is the essential first step in your new moneymaking career.
And it may be killing your business.
In myriad ways, entitlement has been cultivated for decades. As a result, too many employees today believe that they are entitled to a paycheck simply because they show up. Brad Hams has proven that we are not doomed to a path of entitlement and dependence. After more than 15 years working with hundreds of companies, he knows that the vast majority of employees addicted to entitlement actually want to engage, want to contribute, and feel much better about themselves when they are in an environment that requires them to do so.
Now, with Ownership Thinking, Hams shares his strategy that will increase your company’s productivity, employee retention, and profitability:The Right Education: Teach employees the fundamentals of business and finance, how their company makes money, and how they add—or take away—value. The Right Measures: Identify the organization’s Key Performance Indicators and teach employees to forecast results in an environment of high visibility and accountability. The Right Incentives: Create incentive plans that are self-funding and clearly align employees’ behavior to the organization’s business and financial objectives.
Your employees will learn to think and act like owners and will become active participants in the financial performance of the business. They will gain the self-esteem that is only possible through achievement and will reap rewards that are in alignment with the success of their organization. Meanwhile, you will enjoy your role more, sleep better at night, and leave a legacy that is far more inspiring and significant than you dreamed possible.
Praise for Ownership Thinking
“You would have to read a dozen other books to even come close to Ownership Thinking—a systematic and practical process for getting your employees to give that extra effort and brain power we know they possess.”
—Verne Harnish, CEO, Gazelles; author, Mastering the Rockefeller Habits
“Brad Hams tells it like it truly is: transparency creates trust; trust creates engagement; engagement creates a healthy enterprise. This thoughtful and practical book shows you how to achieve all of these things and more.”
—Chip Conley, founder and executive chair, Joie de Vivre; author, Peak
“Comprehensive and marvelously clear, Ownership Thinking’s techniques for creating change are focused, direct, and motivating. This is a wise book, unusually useful, and I recommend it most highly.”
—Judith M. Bardwick, Ph.D., author, Danger in the Comfort Zone and The Psychological Recession
“Brad Hams is one of the most persuasive and creative thinkers I know. His book is a specific guide you can (and should) implement now.”
—Corey Rosen, founder, National Center for Employee Ownership
“Hams is masterful at outlining the engagement practices that inspire people to care and to be deeply vested in business results.”
—Jim Haudan, CEO, Root Learning; author, The Art of Engagement
“Hams’ book is like a candid conversation with a wise friend. . . . A ‘must read’ for any business leader wanting to create a culture of ownership.”
—Dean Schroeder, author, Ideas Are Free
"Working with Katherine for the last couple of years has allowed me to compete at a very high level."
--Gary McCord, CBS golf commentator and Senior PGA Tour player
Katherine Roberts, founder and host of the "Yoga for Golfers" program on the Golf Channel, offers her unique educational methods in this groundbreaking book, providing instruction to the millions of golfers--including many top tour professionals--who have turned to the art of yoga to improve their game. Based on 20 years of expertise, Yoga for Golfers connects the mind and body to create a powerful fitness regimen, including:Yoga postures specifically selected for a golfer's needs Proper breathing techniques Mind-relaxation methods Injury-reducing stretches Visualization tools--for success on and off the course
Whether it's a coworker, subordinate, or boss, there's at least one emotional vampire in every office. These people try your patience, sap your energy, and add an entirely unhealthy dynamic to workplace productivity. The bestselling author of Emotional Vampires and Dinosaur Brains shows you how to spot and deal effectively with these dysfunctional elements in the workplace:
ANTISOCIALS, who crave excitement in all its forms, including aggression
If your boss or a coworker is trying to push you around . . .
Learn that the most important battle to fight with a bully is in your own mind.
HISTRIONICS, who believe that what it looks like is more important than what it is
If your boss thinks any problem can be solved with a motivational seminar . . .
Learn how to get a manager wannabe to actually manage.
NARCISSISTS, who believe that the universe revolves around them
If your CEO makes Louis XVI look like Gandhi . . .
Learn techniques that diplomats have used throughout history to teach infantile monarchs to act like grown-ups.
OBSESSIVE-COMPULSIVES, who can't seem to see the forest for the trees
If there is absolutely no task that your boss considers too small to micromanage . . .
Learn to be a Control-Freak Whisperer by seeing your boss's fear rather than your own irritation.
PARANOIDS, who think they've found the simple truths that explain everything
If you work in a place where you can't get ahead unless you drink the Kool-Aid . . .
Learn how to recognize a toxic belief system before it poisons you.
VAMPIRE CULTURES: when vampires get promoted to positions of power, they remake organizations in their own image . . .
Learn the 15 warning signs that tell you to get out before sunset.
PRAISE FOR EMOTIONAL VAMPIRES:
"We love so much about this book! A great complement to Dealing with People You Can't Stand, it goes beyond dealing with the merely difficult behavior to the truly pathological. Bernstein offers believable examples and useful descriptions. This is the book to recommend when the topic of truly horrible behavior comes up!" -- Dr. Rick Kirschner and Dr. Rick Brinkman, authors of the international bestseller Dealing with People You Can't Stand
"This book equips individuals with the tools to identify and defend against a wide array of emotional vampires at work. It offers well-developed tactics for navigating the most difficult people in any organization." -- Katherine Crowley and Kathi Elster, bestselling authors of Working with You Is Killing Me and Mean Girls at Work
"It's amazing how one manipulative, territorial, or otherwise self-serving boss or employee can make the lives of everyone around miserable. In Emotional Vampires at Work, Albert Bernstein offers concrete, step-by-step guidance to manage life around these misfits. You'll learn to take care of your and your valued colleagues' needs, while contributing your best to your organization—with maturity and sanity." -- Nancy Ancowitz, author of Self-Promotion for Introverts
If your depression keeps coming back or is even getting worse, then you may be suffering from bipolar II or “soft” bipolar disorder. Commonly misdiagnosed, these mood disorders are characterized by recurring bouts of depression along with anxiety, irritability, mood swings, sleep problems, or intrusive thoughts.
Why Am I Still Depressed? shows you how to identify if you have a nonmanic form of bipolar disorder and how to work with your doctor to safely and effectively treat it.
Author James R. Phelps, M.D., gives you the latest tools and knowledge so you can:Understand the Mood Spectrum, a powerful new tool for diagnosis Know all your treatment options, including mood-stabilizing medications and research-tested psychotherapies Examine the potential hazards of taking antidepressant medications Manage your condition with exercise and lifestyle changes Help family and friends with this condition understand their diagnosis and find treatment
“A wonderful and indispensable guide to the practice of coaching. The authors are among the most seasoned practitioners around . . . and it shows! Whether you are coaching subordinates or clients, you will want to keep this book close at hand—full of detailed guidance.”
—Jay A. Conger, Kravis Professor of Leadership Studies,Claremont McKenna College, and author of Building Leaders and Learning to Lead
“Stinnett and Zenger provide a comprehensive look at the value of coaching inside the organization, complete with a process, tools, and supports for getting started. This book is a great resource and contribution to the field!”
—Pam McLean, Ph.D., CEO, Hudson Institute of Santa Barbara
“Finally, and I do mean finally, a book has emerged that is the very best guide to the philosophy, competencies, and discipline required to be a coach who makes a true difference in lives of others. This is not a book to read. It is a book to study and live by. Why? Because it is all there: the right questions, the right answers, and the right motives of giving your best to others.”
—Larry Wilson, CEO, The Wilson Collaborative, and author of Play to Win!
“The Extraordinary Coach offers a compelling view of what it means to be a truly effective leader— one who empowers and grows capability through coaching. It demystifies coaching into an actionable framework that generates immediate change.”
—Christy Consler, Vice President, Leadership Development and Sustainability, Safeway, Inc.
“Powerful, thought-provoking, and packed with practical tools, concepts, and ideas you can use immediately. It will change the way you think about coaching, and about yourself.”
—Lou Kaucic, retired Chief People Officer of Applebee’s International, founder of Coaches Collective International
About the Book:
Imagine your workplace filled with curious, creative, committed employees. People who take initiative, who are fearless decision makers, who “own” their work. With the right coaching system in place, this dream will soon become reality.
With The Extraordinary Coach, leadership guru Jack Zenger and coaching expert Kathleen Stinnett deliver an entire toolbox for coaching your organization to success. While other such books simply tell you how to coach, The Extraordinary Coach uses companion videos (at www.zengerfolkman.com), worksheets, checklists, sample questions, and the latest research fi ndings to provide a fullimmersion course on becoming the kind of coach who brings dramatic changes to an organization.
Applying Zenger and Stinnett’s system, you’ll see immediate results in your business including:Increased productivity High-energy company culture Dynamic supervisor/employee relationships Creative problem solving Greater risk taking Heightened innovation
The authors collected 360-degree feedback assessments from some of the most effective leaders in business today and identified those who were excellent coaches. Then they combined the research with the latest findings from the worlds of psychology, adult development, and systems theory to map out the real science behind effective coaching. The result is a practical, evidence-based coaching system that can be applied in any type of business.
When you coach individuals to success, you lead your entire organization to success. This “interactive” package is exactly what you need to master one of today’s most critical business leadership skills.
Beginning with a diagnostic quiz to help you determine your overall brain health, and ending with meal plans and recipes for a brain boosting diet, Save Your Brain is an easy-to-follow comprehensive guide to getting the brain in the best shape possible, and keeping it there-for life!
Doing the daily crossword puzzle and drinking Ginko Biloba may not be enough in fighting off mental decline. Alzeimers and Dementia are on the rise but clinical neuropsychologist David Nussbaum presents a comprehensive 5-part program for keeping brains operating at their best and fighting off these debilitating diseases.
The author presents concrete, actionable tips to help you improve your:Physical Mental Social Spiritual Nutritional
This is a complete system for getting the brain in the best shape possible and keeping it there for life. Our brains can remain as strong and as sharp at seventy as they were by twenty by following Dr. Nussbaum's 5 essential steps.
Based on the successful approach of the Practice Makes Perfect series, a basic math workbook that allows students to reinforce their skills through key concepts and 500 exercises
About the Book
A no-nonsense practical guide to this subject, Practice Makes Perfect: Basic Math offers practice in very basic mathematics skills in an area also sometimes called remedial math. It covers the skills necessary to pass the GED and the math students need to know for community college. Students get reviews of arithmetic, multiplication, division, basic geometry and algebra, as well as negative numbers, square roots, working with fractions, and more.
Offering a winning formula for getting a handle on mathematics right away, Practice Makes Perfect: Basic Math is an indispensable resource for anyone who wants a solid understanding of the fundamentals.
Key Selling Features
For students who need to review and practice basic math, whether to keep up with class work or to prepare for a test or exam
Carolyn Wheater (Hawthorne, NJ) teaches middle school and upper school mathematics at the Nightingale-Bamford School in New York City. Educated at Marymount Manhattan College and the University of Massachusetts, Amherst, she has taught math and computer technology for 30 years to students from preschool through college. She is a member of National Council of Teachers of Mathematics (NCTM) and the Association of Teachers in Independent Schools.
The exalted place Lombardi holds in American culture has never been clearer than it is today, as evidenced by the enormous success of the 1999 bestseller, When Pride Still Mattered, as well as the vast popularity of the coach's son, Vince Lombardi, Jr., America's most sought-after motivational speaker.
In What It Takes to Be #1, Vince Lombardi, Jr. explores his father's leadership philosophy, and extracts powerful lessons about what it takes to be an effective leader. Taking as his jumping-off point his father's legendary 1970 speech on the supreme importance of self-knowledge, character, and integrity, Lombardi, Jr. examines each of those qualities and offers guidelines on cultivating and applying them at work and in your personal life.
Throughout, What It Takes to Be #1is enlivened by personal anecdotes and quotes about and by his father, as well as quotes from other great leaders providing further wisdom and inspiration.
Jesse Livermore was a loner, an individualist-and the most successful stock trader who ever lived. Written shortly before his death in 1940, How to Trade Stocks offered traders their first account of that famously tight-lipped operator's trading system. Written in Livermore's inimitable, no-nonsense style, it interweaves fascinating autobiographical and historical details with step-by-step guidance on:Reading market and stock behaviors Analyzing leading sectors Market timing Money management Emotional control
In this new edition of that classic, trader and top Livermore expert Richard Smitten sheds new light on Jesse Livermore's philosophy and methods. Drawing on Livermore's private papers and interviews with his family, Smitten provides priceless insights into the Livermore trading formula, along with tips on how to combine it with contemporary charting techniques. Also included is the Livermore Market Key, the first and still one of the most accurate methods of tracking and recording market patterns
A self-published success, with more than 55,000 copies sold, this practical guide from a licensed psychotherapist shows you how to conquer any negative beliefs that might be sabotaging your life. Whether you're feeling stuck in your jobs, dating the wrong person, or unable to lose weight, this simple five-step plan can help transform self-defeating thinking into a higher “Deserve Level,” giving you the tools to stop self-sabotage—and embrace the happiness and success you deserve.
Now, with The Essential Deming, Fordham University professor and Deming expert Joyce Orsini draws on a wealth of previously unavailable material to present the legendary thinker's most important management principles in one indispensable volume.
The book is filled with articles, papers, lectures, and notes touching on a wide range of topics, but which focus on Deming's overriding message: quality and operations are all about systems, not individual performance; the system has to be designed so that the worker can perform well.
The Essential Deming reveals Deming's unique insight about:How poor management infects an entire organization The critical importance of management on producing quality products and services Improving management in any company The effective management of people--the manager's single most important task How to educate workers into critical thinkers Ways to preserve statistical integrity while dealing with real-world problems
Fully authorized by the Deming estate and published in cooperation with The W. Edwards Deming Institute, The Essential Deming is the first book to distill Deming's life's worth of thinking and writing into a single source. Orsini provides expert commentary throughout, delivering a powerful, practical guide to superior management. With The Essential Deming, you have the rationale, insight, and best practices you need to transform your organization.
"To move from the wilderness of news into the paths of history, we must distinguish true turning points from mistaken ones. W. Edwards Deming has seen the future and it works. He is a turning point of business history made flesh." -- U.S. NEWS & WORLD REPORT
"I engaged Dr. Deming to assist Ford in planning, developing, and implementing the plans to accomplish major improvement in the way people worked together and in the quality of our products. . . . Ford achieved major success in this effort, and I consider Ed Deming to have been a key element in our progress." -- DONALD E. PETERSEN, former Chairman of the Board and Chief Executive Officer, Ford Motor Company
"It can be said of very few that they changed the way the world thinks, but Dr. Deming is among them. . . . The legacy of Dr. Deming's genius, already immense, grows even larger with this new collection of his thoughts." -- DONALD M. BERWICK , Senior Fellow, Center for American Progress
"Toyota Motor Corporation was awarded a Deming Prize in 1965. This laid the foundations for the present growth of our company. I do believe the ideas and theories of Dr. Deming emphasizing the importance of quality control are very useful for people of all ages." -- TATSURO TOYODA, Senior Advisor, Toyota Motor Corporation
"Few rival W. Edwards Deming for impact on management in the twentieth century. Indeed, Deming and Drucker, to my mind, stand apart for the breadth and depth of their vision for management as a profession that truly might help realize the possibility of people working together at their best. . . . The publication of this expansive edition of Deming in Deming's own words is a seminal event." -- PETER M. SENGE, MIT and the Society for Organizational Learning
It’s been a week since your dream date. You thought the night went well but still no word from him. Sound familiar? As the husband-wife duo behind an exclusive New York dating service, the authors of Why Hasn’t He Called? have seen it all and have shocking insights into what guys are really thinking—during your first date and beyond. Armed with advice that’s both brutally honest and empowering, you will:Learn the secrets of the boy’s club Dress to impress and unleash your sexy, confident inner “Bond Girl” Determine which men are confirmed bachelors and which men are serious about a relationship Know what never to say on a first date
The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent than Product Management.
Written by one of today's leading Product Management thought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Management leader--you’ll find everything you need to make consistent positive impacts on your business.
With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable.
The Product Manager's Survival Guide is conveniently organized into four sections:I. Getting Your Bearings: Map out your plan to begin the journey to success II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. Moving Forward: Round out your experience to take the next critical steps in your Product Management career
The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one now and you will be well ahead of your competition--internally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now--so you can succeed well into the future.
One of today's fastest-growing enterprise sectors, direct sales employs 10 million people. Of that number, 2 million are managers. The most respected name in the business and a living legend, Michael Malaghan has done more than $2 billion worth of direct sales business over the past decade. In Making Millions in Direct Sales, he shares what he knows about assembling, managing, and motivating supercharged sales teams. Managers and those who aspire to become managers learn:Eight essential activities every direct sales manager must master 14 great motivators every sales manager should know How to combine sales contents and commissions in a unified motivational system
How many times have you heard it's important to get a good night's sleep? It sounds simple, but it isn't always easy. Now one of the nation's leading sleep experts gives you a step-by-step program for overcoming sleep problems from insomnia and snoring to restless legs syndrome and sleep apnea.
Dr. Lawrence Epstein of Harvard Medical School reveals his proven six-step plan to maximize your nights and energize your days. He explains the health benefits of sleep and identifies signs of sleep problems as he gives in-depth advice on how to:Turn your bedroom into the optimal sleep environment Finally overcome insomnia Silence buzz-saw snoring Relax restless legs Deal with daytime exhaustion Determine if sleep medication is right for you Improve your sleep by improving your child's sleep
Section One: Using the Plan-Do-Check-Adjust (PDCA) methodology, Liker and Franz contrast true PDCA thinking to that of the popular, superficial approach of copying "lean solutions." They describe the importance of developing people and show how the Toyota Way principles support and drive continuous improvement. Explaining how lean systems and processes start with a purpose that provides a true north direction for all activities, they wrap up this section by examining the glaring differences between building a system of people, processes, and problem- solving that is truly lean versus that of simply trying to "lean out" a process.
Section Two: This section brings together seven case studies as told by the sensei who led the transformation efforts. The companies range from traditional manufacturers, overhaul and maintenance of submarines, nuclear fuel rod production, health care providers, pathology labs, and product development. Each of these industries is different but the approaches used were remarkably similar.
Section Three: Beginning with a composite story describing a company in its early days of lean implementation, this section describes what went right and wrong during the initial implementation efforts. The authors bring to light some of the difficulties the sensei faces, such as bureaucracies, closed-minded mechanical thinking, and the challenges of developing lean coaches who can facilitate real change. They address the question: Which is better, slow and deep organic deployment or fast and broad mechanistic deployment? The answer may surprise you. The book ends with a discussion on how to make continuous improvement a way of life at your company and the role of leadership in any lean transformation.
The Toyota Way to Continuous Improvement is required reading for anyone seeking to transcend his or her tools-based approach and truly embrace a culture of continuous improvement.
Fortunately, Training For Dummies offers all the nuts and bolts of training for anyone who has to educate others on any subject and in any field. It covers all the modern, interactive instructional methods and dynamic training approaches available and helps you get trainees inspired, involved, and enthused. Training For Dummies will help you:Keep it interesting so trainees learn more eagerly Master the jargon of training Use audio and visual aids effectively Prepare for the training certification process Evaluate your results and improve your tactics
Elaine Biech, President and Managing Principal of Ebb Associates, Inc., and known as “the trainer’s trainer” shows you all the tips and tricks of the trade. Based on her long experience as a trainer and her work for clients such as the IRS and many Fortune 500 companies, Biech helps you discover:Tips, techniques, and tidbits for enhancing your training sessions Methods that improve trainee participation Alternatives to the traditional lecture method Tactics for gauging and managing group dynamics Strategies for addressing problems in the classroom Hints for understanding and adapting to different learning styles Helpful resources and other extra material you can put to immediate use
No matter what you do for a living, there will probably come a time when you have to teach others what you know. Training For Dummies cuts through the complicated jargon to present the basics of teaching and learning in straightforward, plain English so you can share your specialized knowledge with those who need it.
We've all heard the phrase "born leader." Leadership experts Brian Tracy and Dr. Peter Chee are here to debunk the myth that you either have it or you don't. That leadership is a talent bestowed on some and not on others. That in order to lead effectively, you have to have it in your genes.
The authors assert that great leaders are made, not born. Everyone has the ability to shape himself or herself into the kind of person who enables and uplifts others to reach their highest potential--and in 12 Disciplines of Leadership Excellence, they reveal exactly how to achieve it.
It all starts with discipline. In this groundbreaking book, the authors break down great leadership into 12 disciplines, including:Clarity . . . about who you are, where you are going, and how to get there Control . . . build and bolster your sense of personal responsibility and self-mastery Character . . . dedicate yourself to passionately build trust with honesty and integrity Competence . . . commit to constant never-ending improvement and learning Caring . . . because when you care, your people care in building great working relationships Courage . . . moving out of your comfort zone to embrace change and make tough decisions
One at a time. Don't try to take on too much at once. Choose a discipline and live it until it becomes a habit of excellence. Then move to the next one. It will take time--but all life-improving endeavors do.
Read this practical, inspirational guide and every day you will take one more step to becoming a highly effective leader.
Have the Terrible Twos become the Terrifying Threes, Fearsome Fours, Frightening Fives, and beyond? Elizabeth Pantley, creator of the No-Cry revolution, gives you advice for raising well-behaved children, from ages 2 through 8
In The No-Cry Discipline Solution, parenting expert Elizabeth Pantley shows you how to deal with your child's behavior. Written with warmth but based in practicality, Elizabeth shows you how to deal with childhood's most common behavioral problems:Tantrums Sleep issues Backtalk Hitting, Kicking and Hair Pulling Sibling fights Swearing Dawdling Public misbehavior Whining ... and more!
"Pantley applies succinct solutions to dozens of everyday-problem scenarios--from backtalk to dawdling to lying to sharing to screaming--as guides for readers to fashion their own responses.
Pantley is a loving realist who has managed, mirabile dictu, to give disciplinarianism a good, warm name."
"While many books on discipline theory are interesting and enlightening, parents often struggle finding a way to apply the theories. Pantley’s advice is practical and specific. If ever trapped on a desert island with a bunch of kids, this is among the most useful books you could bring along."
--Tera Schreiber, Mom Writer’s Literary Magazine
Practice Makes Perfect: Physics is a comprehensive guide and workbook that covers all the basics of physics that you need to understand this subject. Each chapter focuses on one major topic, with thorough explanations and many illustrative examples, so you can learn at your own pace and really absorb the information. You get to apply your knowledge and practice what you've learned through a variety of exercises, with an answer key for instant feedback. Offering a winning formula for getting a handle on science right away, Practice Makes Perfect: Physics is your ultimate resource for building a solid understanding of physics fundamentals.
Written by two pioneers of the concept of math anxiety and how to overcome it, Arithmetic and Algebra Again has helped tens of thousands of people conquer their irrational fear of math.
This revised and expanded second edition of the perennial bestseller:Features the latest techniques for breaking through common anxieties about numbers Takes a real-world approach that lets mathphobes learn the math they need as they need it Covers all key math areas--from whole numbers and fractions to basic algebra Features a section on practical math for banking, mortgages, interest, and statistics and probability Includes a new section on the graphing calculator, a chapter on the metric system, a section on word problems, and all updated exercises
Take HOLD of your financial future!
Learn how to obtain financial freedom through real estate. The final book in Gary Keller’s national best-selling Millionaire Real Estate Investor trilogy teaches the proven, reliable real estate investing process to achieve financial wealth:
1. Find – the right property for the right terms and at the right price.
2. Analyze – an offer to make sure the numbers and terms make sense.
3. Buy – an investment property where you make money going in.
4. Manage – a property until it’s paid for or you have a large amount of equity to leverage.
5. Grow – your way to wealth and financial freedom.
Globalization and new technologies have made team collaboration from distant geographical locations—on the road, from home or client sites, even on the other side of the globe—a routine part of business. Managing these teams requires new skills and sensitivities to maximize team and organizational performance.
Emphasizing pragmatism over theory and offering helpful tips instead of vague observations, Manager’s Guide to Virtual Teams helps you bridge the communication gaps created by geographical separation and get peak performance from employees you rarely see. You will learn how to:Keep team members in remote locations motivated and involved Coach for peak performance via e-mail, telephone, teleconference, and videoconference Help widely scattered team members understand their contribution to the business Build consensus for decisions among virtual team members Learn effective communication and feedback techniques for enhancing team performance
Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step by step through everyday workplace situations. Look for these innovative features to help you navigate each page:Clear definitions of key terms and concepts Tactics and strategies for managing virtual teams Tricks of the trade for executing effective management techniques Practical advice for minimizing the possibility of error Warning signs for when things are about to go wrong Examples of successful virtual managing Specific planning procedures, tactics, and hands-on techniques
Raising an Optimistic Child offers you tools for creating a positive, supportive family atmosphere that helps children who are already depressed and can even prevent this crippling disorder. Steps and additional techniques will help you combat your own depression, tackle parental issues, and enhance learning and coping skills. It also alerts you to circumstances that put a child at risk for depression and suggests ways to ward it off.
"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."
--Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
"Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!"
--Garr Reynolds, author of Presentation Zen and The Naked Presenter
"At its core, this book is not about Apple. It's about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.
"An exciting resource for any business owner in any country who wants to reimagine the customer experience."
--Loic Le Meur, CEO, LeWeb
"Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business."
--Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction
"Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today."
--Peter Steinlauf, Chairman, Edmunds.com
"This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. "
--Dan Roam, author of The Back of the Napkin and Blah Blah Blah
Reinvent your business to deliver Apple-like customer satisfaction and profits
In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple’s retail space and learning about Apple’s vision and philosophy. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus:Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products
With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.-
Potty training your child doesn't have to be a stressful experience. Parenting authority Elizabeth Pantley helps your child get on the road to bathroom independence without frustration, confusion, or tears.
Elizabeth Pantley's easy no-cry solution will help you:Determine the right time to start potty training Create a simple and effective potty plan Increase your child's self-esteem and independence Motivate a reluctant potty user . . . and more!
Plus, this is the only potty training book with complete bathroom safety checklists and childproofing strategies.
“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."
—David Gale, Executive Vice President, MTV Cross Media
“Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.”
—Michelle Satter, Founding Director, Sundance Institute Feature Film Program
“An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment
“A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.”
—C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen
Includes Q&A sessions with the world’s leading experts in transmedia storytelling
About the Book:
What is transmedia storytelling and what can it do for you?
It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world.
Why do you need A Creator’s Guide to Transmedia Storytelling?
If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost.
You’ll learn how to:Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career
With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be.
This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.
The numbers are simple. What’s complicated is what we do with money. We use money to soothe our feelings and buy respect, to show how much we care or how little. We don’t simply earn, save, and spend money: we flirt with it, crave it, and scorn it; we punish and reward ourselves with it.
Without realizing it, we give money meaning it doesn’t really have—what former psychiatrist and current business coach David Krueger calls our “money story.” And in the process of playing out that money story, we often sacrifice the most important things in our life: our health, freedom, relationships, and happiness.
What is your money story?Do you consistently spend more than you have? Do you follow the herd in your investments—even though you know the herd is usually wrong? Have you neglected to save for the future, even when you have the means? Do you feel controlled or shackled by debt? Is your money somehow never “enough”? Is money, or the lack of it, always on your mind?
The Secret Language of Money is a guided tour to the subconscious meanings we give money, the conflicted ways our braindeals with money, the reasons we tend to make the same money mistakes over and over—and most importantly, how you can change all that.
A brilliant blend of cutting-edge science and real-world application, The Secret Language of Money helps you rewrite your money story and find that elusive balance of wealth, health, and joy we all seek.
How should you respond when your teen comes home late? Wears inappropriate clothes? Is pregnant, or flunking out? You’ll find the answers here--right at your fingertips--in this quick-reference manual from one of the leading experts on adolescent behavior. As someone who has counseled hundreds of teens in his practice and as a father of two teens himself, Dr. Michael Bradley understands how teenagers can drive you crazy. Offering practical “first response” advice, he tells you exactly what to do and what NOT to do in about every scenario you’ll ever face with your kid,from messy rooms and monstrous moods to drug abuse and depression.
If you own a teen (or feel owned by one) the experts agree you need this book
“. . . a wonderful, straightforward, and extremely helpful book. Michael Bradley's advice is always compassionate, very much on the mark, and, above all, realistic.”
--Anthony E. Wolf, Ph.D., bestselling author of Get Out of My Life, but First Could You Drive Me and Cheryl to the Mall
“Raising teens can be quite a bumpy ride. When Things Get Crazy with Your Teen supplies an easy-to-read, practical, and valuable road map for the trip.”
--David Walsh, Ph.D., author of Why Do They Act That Way?
“Exceptional. . . . This is a book that I will highly recommend, not just to parents of my adolescent patients but for all parents attempting to raise teenagers in today's complex and stress-filled world.”
--Sam Goldstein, Ph.D., coauthor of Raising Resilient Children
“Parents will find fresh insights and concrete, no-nonsense help throughout . . ..” --Adele Faber and Elaine Mazlish, authors of How to Talk So Teens Will Listen & Listen So Teens Will Talk
In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.
"If you're serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success."
--Tom Hopkins, author of How to Master the Art of Selling
"Bob Burg has long been the authority on connecting with clients and building win-win relationships. Endless Referrals should be required reading for sales professionals and entrepreneurs everywhere."
-- Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of The Millionaire Real Estate Investor
"I've found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder."
--Alan Weiss, Ph.D., author Million Dollar Consulting
"Bob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure."
--Dottie Walters, author of Speak & Grow Rich
"A no-nonsense approach to building your business through relationships."
--Jane Applegate, syndicated Los Angeles Times columnist
Powerhouse presentations that engage and move your audience
Imagine if every presentation received rapt attention and buy-in from the audience.
Start getting these results with Own the Room, featuring the renowned Eloqui Method-innovative techniques that leave boring behind.
Research shows a memorable presentation is a combination of stirring your audience's emotions while appealing to its intellect. This team of authors has developed techniques that tap into the persuasive, expressive aspects of presentations-employed over the past ten years by Fortune 500 companies such as TD Ameritrade, Mattel, Fisher-Price, Merrill Lynch, Siemens, and Pfizer.
This effective method brings you:
An award-winning actor who applies performance techniques from the stage to engage and move an audience
A television and film director who demonstrates how to craft and deliver your message with authority, credibility, and authenticity
A psychologist who specializes in memory and stage fright and reveals how to overcome fear and activate an audience's attention and memory
Own the Room is written by a unique set of authors with the expertise perfect for creating vivid narratives. Own the Room shares how to excite your audience's emotions and intellect. And Own the Room will give you a communication toolkit to make any presentation lively, compelling, and memorable.
Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it.
30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing Expanding your reach and establishing your position Integrating with traditional marketing Evaluating results
By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.
You diet, you lose weight, you put it back on. You start dieting again, and the same thing happens. And so it goes. Don’t blame yourself. This happens with everyone. The problem isn't with you; it's with the diets themselves.
Put an end to this frustrating and unhealthy pattern with the proven method developed by nutritional scientists that uses foods people actually eat—not bland food no one can eat for an extended period or high-salt frozen meals that no one should eat, ever.
A double serving of everything you need to control your weight, The Ultimate Glycemic Load Diet and Cookbook contains the information you need to get started and all the recipes you need to keep on track. This two-eBook set includes:The Glycemic-Load Diet
Many diets are based on the glycemic index, but they don't distinguish between good carbohydrates from bad ones. Nor do they take into account real-life serving sizes; the GI numbers are based on lab-controlled portions. The good news is that nutritional scientists have developed the glycemic load, a powerful new tool for controlling weight allows for more of a variety of foods.
In The Glycemic-Load Diet, cardiologist Dr. Rob Thompson unveils an eating and exercise plan that helps you reverse insulin resistance, allowing you to:Eat more of the foods you like Eliminate cravings for starchy foods Eat chocolate and still lose weight! Speed up your metabolism with regular, non-strenuous exercise Keep the weight off without "dieting" The Glycemic-Load Diet Cookbook
Imagine being able to lose weight while enjoying satisfying amounts of delicious food. Now, you can prepare fabulously filling meals that actually speed up your metabolism, curb your cravings, and improve the way you look and feel. These surprisingly hearty recipes, created by bestselling cookbook author Dana Carpender, eliminate the “glucose shocks” that deplete your natural insulin—making it easy for you to lose weight without feeling deprived. Get recipes for every meal, including:Spinach Mushroom Frittata Apple Walnut Pancakes Oriental Chicken Salad Oyster Bisque Sesame Short Ribs Lemon Mustard Pork Chops Indian Lamb Skillet Coconut Chocolate Chip Cookies Lemon Vanilla Cheesecake