Whether you are a veteran consultant or new to the industry, an entrepreneur or the principal of a small firm, The Consulting Bible tells you absolutely everything you need to know to create and expand a seven-figure independent or boutique consulting practice. Expert author Alan Weiss, who coaches consultants globally and has written more books on solo consulting than anyone in history, shares his expertise comprehensively.Learn and appreciate the origins and evolution of the consulting profession Launch your practice or firm and propel it to top performance Implement your consulting strategies in public and private organizations, large or small, global or domestic Select from the widest variety of consulting methodologies Achieve lasting success in your professional career and personal goals The author is recognized as "one of the most highly regarded independent consultants in America" by the New York Post and "a worldwide expert in executive education" by Success Magazine
Whether you're just starting out or looking for the latest trends in modern practice, The Consulting Bible gives you an unparalleled toolset to build a thriving consultancy.
Intended for consultants, speakers, and other professional services providers, Million Dollar Consulting® Proposals ends forever the time-consuming and often frustrating process of writing a consulting proposal. It begins with the basics—defining these proposals and why they are necessary—and coaches you through the entire proposal process. In this book, you'll learn how to establish outcome-based business objectives and maximize your success and commensurate fees.
From bestselling author Alan Weiss, Million Dollar Consulting Proposals delivers step-by-step guidance on the essential element in creating a million dollar consultancy.Outlines the nine key components to a Million Dollar Consulting proposal structure Presents a dozen Golden Rules for presenting proposals Offers online samples, forms, and templates to maximize the effectiveness of these tools The New York Post calls bestselling author Alan Weiss "one of the most highly regarded independent consultants in America."
Alan Weiss's expert guidance can lead your consulting business to unprecedented success, and it all starts with a million dollar proposal.
With Clients, Clients, and More Clients, you’ll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you.
Larina Kase combines the latest research from the field of psychology with her own background as a marketing psychologist to help you understand exactly how potential clients think—and use this information to close the deal. Discover how to understand the true needs of a client; access underlying emotions through the use of metaphor; alleviate clients' stress or fears; use color and design psychology to optimize your branding; make yourself memorable; use endorsements in the way that really works; package your products and services so people decide to purchase them.
define a project’s scope, components, and duration
protect trade secrets, trademarks, patents, and copyrights
satisfy IRS requirements
get paid on time and in full
The new edition is completely updated to provide the latest rules and regulations for businesses and contractors. It includes step-by-step guidance and all the forms you'll need to draw up the necessary contracts.
A majority of consultants have gained their expertise from previous employment. There are as many consultants as there are areas of expertise; one thing they all have in common is that they are well paid.
The business of consulting is growing rapidly. According to the Bureau of Labor Statistics, consulting in particular business and IT consulting are becoming one of the fastest growing business segments in the U.S. economy. There has never been a better time to start your consulting business and get ahead of the competition.
This new book is a comprehensive and detailed study of the business side of providing consulting services. If you enjoy meeting people, having a home-based business, traveling, problem solving, and using your expertise, this may be the perfect business for you. Keep in mind it looks easy, but as with any business, looks can be deceiving. To avoid the pitfalls, use this complete manual to arm yourself with everything you need including sample business forms, agreements and contracts; worksheets and checklists for planning, starting, and running day-to-day operations; and dozens of other valuable, timesaving tools of the trade that every entrepreneur should have. Here is the manual you need to cash in on this highly profitable segment of the service industry.
While providing detailed instruction, examples, and case studies, the author leads you through establishing your office, learning how to draw up a winning business plan ( the Companion CD-ROM has the actual business plan you can use in MS Word â,,¢), and provides dozens of forms you will need in your business. You will learn basic cost control systems, the best sales and marketing techniques, and pricing formulas.
This book will teach you how to hire and keep a qualified professional staff (if you even need one), to use subcontractors, to deploy word of mouth marketing to get new clients, to use the power of the Internet, to network, get referrals, evaluate consulting opportunities, do your own sales planning, have great customer service, get reimbursed for expenses, proposals, and sales presentations, track competitors, do your own accounting, be certified as a "professional" consultant, increase client satisfaction, develop valuable contacts and resources (including the top professional associations for consultants and magazines), compile monthly profit and loss statements, and prepare taxes. You will be provided IRS requirements, and even get help to set up your computer systems to save time and money. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at firstname.lastname@example.org
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
* Define your specialty * Build a client base * Make yourself indispensable * Create a fee structure * Find trusted subcontractors and specialists * Become a sought-after expert
If you can answer yes to the following questions, then the redesign or home staging business may be just right for you. Do you love decorating your home? Are you addicted to home decorating shows and magazines? Do you know exactly what someone should do to sell their home fast? Are you constantly moving your furniture around? Do you find yourself decorating for your friends and family for free? Do you have a flair for decorating?
Keep in mind, however, that Redesign and Real Estate Staging are more than just having the talent and skills to do the job. The business of the business is the part that can be tricky.
Readers of this book will fall into one of the following categories: Those with a Second Career: You already have a successful career and are looking for something new. In fact, the design field may be totally unrelated to anything you have ever done before. Those wishing To Be Their Own Boss: You want to have more control over your day and how it goes. Being your own boss allows you to be flexible.
Those That Are Business Beginners: You have started your own business, and are finding that the small business tools that are available just do not apply to the design industry.
Those That Want To Grow Their Design Business: You already are fully engaged in your own design business and need sound marketing principles to grow your business further.
Those That Are Curious: You just want to know what the design industry is all about and find out if you can develop your passion into a thriving business.
No matter which description fits you, this book will be instrumental in your success of the business side of redesigning and home staging. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at email@example.com
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
-Peter F. Drucker
"A wonderful book about a wonderful man. In many ways, Marvin's McKinsey framed the hypotheses in our own search for excellence-for example, passion for values, belief in people as the prime resource, and willingness to let people experiment. As well as I thought I knew Marvin, however, this remarkable book, drawing on the collective memories of those who worked most closely with him, taught me a ton about how extraordinary the man really was and what made him that way. Many have called Drucker the man who invented management; I think history will conclude that both he and Marvin Bower share that pedestal."
-Bob Waterman, coauthor of In Search of Excellence
"Marvin Bower became a legend, not just within McKinsey & Company, but within professional services and the business world more broadly. In everything he did and said, he embodied the professional approach and the importance of values. This book sheds remarkable insight on a remarkable man and on the power of constancy of purpose."
-Ian Davis, Worldwide Managing Director, McKinsey & Co.
"It is as Marvin would have wanted it-simple, honest, fact-based, wonderful stories with a long-term perspective. An insightful read about the father of management consulting."
-Lois Juliber, retired COO, Colgate-Palmolive
"This book provides fascinating insight into the early days of modern management consulting. It is an extremely enlightening look at the origin of one of America's most important professions and one of America's most innovative leaders."
-Thomas H. Lee, founder, Chairman, and President, Thomas H. Lee Partners L.P.
Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step, everything they need to know to become polished speakers, create winning presentations, find a market niche, set fees, get bookings, and much more. Aspiring speakers will learn about the corporate training market-who buys training, what the hot topics are, how to package and sell training courses, and what to charge.
Bob Bly (Dumont, NJ) is an independent copywriter, advertising consultant, bestselling author, popular lecturer, and highly successful trainer.
In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. To demonstrate the paramount importance of trust, the authors use anecdotes, experiences, and examples -- successes and mistakes, their own and others' -- to great effect. The result is an immensely readable book that will be welcomed by the inexperienced advisor and the most seasoned expert alike.
Coached by our experts, entrepreneurs learn how to identify their specialty or services—from steering high school students towards acceptance to assisting in filing admission and financial applications and other market needs. They also learn business basics such as establishing their company as a legal entity, outfitting a home office, handling the finances, promoting your services and the like. Given contact lists, resource lists, sample documents, and even interviews from practicing entrepreneurs sharing money-saving tips, pitfalls to avoid, and tricks of the trade, entrepreneurs gain all the intel they need to make their business startup and launch a success.
This complete summary of the ideas from "The McKinsey Mind" explores the reasons behind the tremendous success of the eponymous strategic consulting firm, and presents the structured problem-solving process each McKinsey consultant uses in order to develop (and often help implement) solutions to their client’s strategic problems. In this useful summary, you will learn how to use the McKinsey problem-solving methodology, so as to improve your decision-making success rate, structure your thinking about business problems, and win more people over to your way of thinking.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your business knowledge
To learn more, read "The McKinsey Mind" and discover how to solve problems efficiently!
"The relationship between consulting and nonprofits has never been more important. Both theoretically sophisticated and practically useful, Cagney's research will be of great use to anyone interested in improving nonprofit institutions, deriving the greatest benefit from consultants, and understanding what really goes on inside large organizations."
—Christopher McKenna, MBA program director and reader in business history and strategy, Said Business School, University of Oxford; and fellow, Brasenose College, Oxford, United Kingdom
"Everyone seems to have a different idea of what it means to consult or be a consultant, especially in the charitable sector. Finally, we have a book, Nonprofit Consulting Essentials, that really delves into the assumptions and truths and the roles and responsibilities of consultants."
—Paulette V. Maehara, president and CEO, Association of Fundraising Professionals (AFP) International, Arlington, Virginia
"This really is an essential guide to nonprofit consulting and capacity building in the current climate of dramatic and discontinuous change. Whether you are just entering the sector or looking to refresh your skills, this book is a must-read."
—Brian Fraser, lead provocateur, Jazzthink, Vancouver, Canada
"This book will be an important resource for nonprofit professionals who wish to become consultants and for those consultants who want to improve their craft."
—Patrick M. Rooney, executive director, The Center on Philanthropy, Indiana University, Indianapolis, Indiana
"If you're a consultant in the nonprofit sector, or if you retain a consultant—if you're even thinking about hiring a consultant—read Nonprofit Consulting Essentials. There's a lot of practical value packed into the pages of this groundbreaking book."
—Mal Warwick, founder and chairman, Mal Warwick Associates, Berkeley, California; and author, How to Write Successful Fundraising Letters
"I have been in the YMCA movement for 35 years and have used consultants for technology to financial development to coaching and more, but I have never truly understood the role and benefits of using consultants for nonprofits until I read this book."
—Gregory O'Brien, president and CEO emeritus, Valley of the Sun YMCA, Phoenix, Arizona
Completely updated for today’s busier-than-ever consultants, this classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-year firm, plus brand-new material on:Blogging and social networking Global consulting Delegating labor Profiting in a troubled market Retainer business Internet marketing
Praise for the previous editions of Million Dollar Consulting:
“If you’re interested in becoming a rich consultant, this book is a must read.”
Robert F. Mager, founder and president, Mager Associates, and member of the Training & Development Hall of Fame
“Blast out of the per diem trap and into value billing.”
Jim Kennedy, founder, publisher, and editor, Consultants News
“The advice on developing price structure alone is worth a hundred times the price of the book.”
William C. Byham, Ph.D., author of Zapp!
“Must reading for those who are beginning a practice or seeking to upgrade an existing practice.”
Victor H. Vroom, John G. Searle Professor, School of Management, Yale University
Mike Lander, CEO, Consulting Strategies Ltd
“Richard knows what clients value and provides clear, practical and experienced guidance on how to become and more importantly, be recognised and selected as the best.”
Mike Lander, CEO, Consulting Strategies Ltd
WHAT DOES IT REALLYTAKE TO BE A SUCCESSFUL MANAGEMENT CONSULTANT?
The secret of being a successful management consultant is to focus on the genuine needs of the client. As a consultant, you must develop the skills that enable you to understand these needs, deliver real value to your clients and help them get the results they want.
The Management Consultantis your ultimate guide to success as an expert professional consultant. It reveals the skills and attributes that make great consultants and shows you how to develop these to provide genuine client centric consulting.
Whether you’re already working as a consultant, starting out on your own, or just considering the profession - this book is essential reading. It will also help those who train, employ or work with consultants regularly.
EVERYTHING YOU NEED TO KNOW, DO AND DELIVER TO BE A GREAT MANAGEMENT CONSULTANT
Learn the answers to the critical questions you need ask to be a top management consultant such as:How should you identify and define the services you will offer?Why do clients buy consultancy and what are they looking for?How can you bring maximum value to the client’s organisation?How do you engage clients and win work?How can you deliver results that will be sustainable for your client?How do you establish long-term relationships that bring you repeat business with clients?When should you say ‘no’ to a consulting engagement?How do you navigate your way through potential ethical dilemmas that face consultants?
DISCOVER THE CLIENT-CENTRIC APPROACH TO SUCCESSFUL CONSULTING
If you want to be taken seriously, you hire McKinsey & Company. Founded in 1926, McKinsey can lay claim to the following partial list of accomplishments: its consultants have ushered in waves of structural, financial, and technological change to the nation’s best organizations; they remapped the power structure within the White House; they even revolutionized business schools. In The New York Times bestseller The Firm, star financial journalist Duff McDonald shows just how, in becoming an indispensable part of decision making at the highest levels, McKinsey has done nothing less than set the course of American capitalism.
But he also answers the question that’s on the mind of anyone who has ever heard the word McKinsey: Are they worth it? After all, just as McKinsey can be shown to have helped invent most of the tools of modern management, the company was also involved with a number of striking failures. Its consultants were on the scene when General Motors drove itself into the ground, and they were K-Mart’s advisers when the retailer tumbled into disarray. They played a critical role in building the bomb known as Enron.
McDonald is one of the few journalists to have not only parsed the record but also penetrated the culture of McKinsey itself. His access puts him in a unique position to demonstrate when it is worth hiring these gurus—and when they’re full of smoke.
This useful guide provides specific checklists, guidelines, templates, and actual examples for every step of the consulting process. It covers marketing, sales, meetings, implementation, follow-up, invoicing, practice management, insurance, equipment, subcontracting, and scores of other elements. Thousands of people have bought Weiss's Million Dollar Consulting and started their own consultancy. Now, this handy resource goes hand-in-hand to provide all the tools new consultants need to enact all the recommendations and ideas in Million Dollar Consulting.
Alan Weiss, PhD (East Greenwich, RI), has consulted for hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, Chase, American Press Institute, and the Times-Mirror Group. He is the author of 12 books, including Getting Started in Consulting (0-471-47969-1) and Organizational Consulting (0-471-26378-8).
Whether you are looking to build on your management studies or experience of working in business, you are likely to have come across management consultancy and will need a clear and concise introduction to this area to help you understand its practices and techniques in order to hire and implement management consultancy in the future. This text provides you with these essentials for success in your studies and later industries when working with and not just for consultancy firms.
The text is built around learning objectives to empower your understanding of the 'what', 'how', 'when' and 'why' at macro and micro levels of management consultancy and its stakeholders, and provides you with engaging real life examples and extra web materials for study.
As well as full courses on management consultancy, this text will be invaluable to your management knowledge and skill-set across strategy, change, analytics, problem-solving, solution implementation and decision-making as applied by the world's top management consulting firms, such as McKinsey & Company, The Boston Consulting Group, and Bain & Company.
Visit the companion website www.sagepub.co.uk/baaij
Student resourcesTemplates for developing logical structures Web resources Consultancy publications Consultancy web site, career page Job application preparation services Consultancy institutions
No matter what industry you’re in, it’s becoming more and more difficult to stand out from the competition and get the sale—especially when prospects aren’t as loyal as they used to be. But how do you get a potential client’s attention when there’s so much noise in the marketplace?
The key is to become recognized as the go-to expert in your industry, someone whom others actively seek out for top-notch information, but the expert industry has been shrouded in myth and mystery for far too long.
Business and marketing strategist Debbie Allen, the Expert of Experts, pulls back the curtain on how entrepreneurs can capitalize on their passions and individual strengths to build solid brands, share their knowledge, and make a difference.
Following on the heels of the best-selling Flawless Consulting, Second Edition comes The Flawless Consulting Fieldbook and Companion. Whether you work as a consultant or you work with consultants, this relentlessly practical guide will be your best friend as you discover how consulting influences your business- and real life-decisions and those of others.
The Flawless Consulting Fieldbook and Companion is packed with:Sample scenarios Case studies Client-consultant dialogues Hands-on tools Action plans Implementation checklists
"Wow! A companion a business owner can't be without! The insights of 30 consultants the caliber of Peter Block is priceless."
--Sue Mosby, principal, CDFM2 Architecture Inc.
"This book is a companion piece for both the desktop and bedside of those who do consulting full time or in their role as leader. I plan to keep this book close to me to both guide and inspire my work."
--Phil Harkins, president, Linkage, Inc.
Professional firms are forever trying to get their people to act like professionals—to do the right things. Though their various incentives may create employee compliance, these don't often encourage excellence. His answer is clear: It is believing passionately in what you do, never compromising your standards and values, and caring about your clients, your people and your own career. In clear and compelling terms, Maister shows that this approach is not only ethical but also conducive to commercial success.
This book is a practical and accessible guide to understanding and implementing Porter’s five forces, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the five forces that affect profitability and analyze each force in depth in relation to your company
• Analyze the intensity of the competition within an industry and how this affects your business
• Increase or maintain your competitive advantage according to the analysis
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Getting Started In Consulting
More people than ever are making the jump from corporate offices to home offices, taking control of their futures, being their own bosses, and starting their own consultancies. Consulting is a bigger business than ever and growing every day.
For almost a decade, Alan Weiss's Getting Started in Consulting has been an indispensable resource for anyone who wants to strike out on his own and start a new consulting business. It provides a rich source of expert advice and practical guidance, and it shows you how you can combine low overhead and a high degree of organization to add up to a six- or even seven-figure income. You'll learn everything you need to know about financing your business, marketing your services, writing winning proposals, meeting legal requirements, setting fees, keeping the books, and much more.
This new Third Edition of Getting Started in Consulting is more comprehensive, up to date, and practical than ever. In addition to the nuts-and-bolts basics, you'll also get a wealth of new information and resources:
How to leverage new technologies to lower your business costs and increase your profits
A budget sampler that shows you how best to maximize an initial start-up investment of $5,000, $10,000, or $20,000
Free downloadable tools and forms to help you design and start your business quickly and easily
New interviews with consultants who achieved rapid success, including their personal stories and most effective techniques
Brand-new references, examples, and appendices
If your dream in life is to get out of the office and out on your own, consulting is a great way to make it happen. Make sure you do it right—and do it profitably—with Getting Started in Consulting, Third Edition.
This book guides internal consultants through the steps necessary to bolster their credibility, build relationships within the organization, develop internal marketing abilities, and apply proper methodologies to their work. Alan Weiss, an experienced consultant, provides practical techniques the internal consultant, internal human resources practitioner, and any other internal change agent can use to excel at work, advance their careers, and become valued assets to their organizations. Some of the major subjects covered include setting up the proper environment for success and establishing peer-level interactions.
Alan Weiss, PhD (East Greenwich, CT), has consulted with hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, and Chase. He lectures widely and appears regularly on radio and television to discuss productivity and performance. He is the author of twelve books, including Getting Started in Consulting (Wiley: 0-471-38455-0), The Ultimate Consultant (Jossey-Bass: 0-7879-5508-6), How to Acquire Clients (Jossey-Bass: 0-7879-5514-0), and Process Consulting (Jossey-Bass: 0-7879-5512-4).
Jack and Patti Phillips have fully updated their authoritative work to put you in the best possible position to sell your services to clients who demand proof of unmistakable financial value. On the flipside, this book helps clients determine the validity of prospective consultants' promises and track progress after hiring.
The Consultant’s Scorecard offers simple data collection techniques for measuring the value of a project in six key areas:Client satisfaction New knowledge and skills acquired by the client Successful project implementation Business unit impact Return on investment Intangible benefits
In addition to enabling you to measure your contribution, this process provides a framework you can use to focus on results throughout the consulting intervention.
The key concept in any consulting project today is "accountability." Senior managers are being held more and more accountable for the consulting fees they pay out--so they're requiring more accountability from consultants. The Consultant's Scorecard helps both parties involved in the process form rocksolid measurements of the value of any project.
PRAISE FOR THE PREVIOUS EDITION OF THE CONSULTANT’S SCORECARD:
"Jack Phillips's unique approach to measuring the return on investment of consulting makes The Consultant's Scorecard a must-read for anyone involved in the consulting process." -- Stephen R. Covey, author of the bestseller The 7 Habits of Highly Effective People
Consulting clients are demanding more and more assurance that the large fees they pay will bring measurable results to their organizations. The Consultant's Scorecard is the tool you need to create effective impact and ROI statements for every project proposal you submit. Consultants and ROI experts Jack and Patti Phillips show how to measure and report value, results, and impact to dramatically expand your business. The Consultant's Scorecard includes:Examples of successful projects Important trends and timely issues Downloadable tools provided online Expansive self-assessment checklist Templates for easy use
A witty yet rigorous journey through the seedy underbelly of organisational problem solving, The Heretic’s Guide to Best Practices pinpoints the reasons why best practices don’t work as advertised and what can be done about it.
“Hugely enjoyable, deeply reflective, and intensely practical. This book is about weaving human artistry and improvisation, with appropriate methods and technologies, in order to pool collective intelligence and wisdom under pressure.”
—Simon Buckingham Shum, Knowledge Media Institute, The Open University, UK
“This is a terrific piece of work: important, insightful, and very entertaining. Culmsee and Awati have produced a refreshing take on the problems that plague organisations... If you’re trying to deal with wicked problems in your organisation, then drop everything and read this book.”
—Tim Van Gelder, Principal Consultant, Austhink Consulting
Giving You Effective Tools to Build Your Brand and Make Your Business Grow.
Marketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will guide you in mastering this art. Through a combined 40 years of real life experiences and expertise, the authors will share Marketing and PR tips, tactics and best practices to help you grow your business.
What you'll learn:
- How to create a successful PR event
- How to craft a great marketing plan
- Finding your USP
- Tips on growing your brand with effective PR
- How to succeed in multicultural markets
- And much, much more
This free e-book is a compilation of articles by the authors that have written over the years on a wide range of topics within the fields of marketing and public relations drawn from years of extensive professional experience, knowledge and expertise working with local and multinational companies.
After all, the principles of marketing and PR remains the same universally, but is adapted to fit the cultural and behavioral norms in various domestic and international markets.
So whether you are a marketing or PR professional or an entrepreneur looking for some advice, these articles will provide you with many tips and tools that you may use on your next marketing or PR campaign to make your business thrive.
About the experts
Pacharee Pantoomano and Kittima Sethi come from a multicultural background and are the energetic hearth and soul of Brand Now, a boutique Marketing and PR agency based in Bangkok with a combined 40 years of experience working with several local and multinational companies across the world. They are on a mission to help businesses grow and are constantly looking for innovative and cutting-edge strategies to improve their skills in Marketing and PR to help clients. When out of the office, you can find them with their families, being involved in various community and social projects, attending personal growth seminars or spreading positive energy during their networking events.
Some of their clients include Pepsi Co, Merck, Electrolux, GrabTaxi and Viber. Working with such multicultural brands has strengthened and broadened their understanding of what clients are looking for and the importance of effective communication in marketing and PR.
Whether you have recently been appointed as a group leader or are a battle-scarred veteran, you know that managing professional people is difficult! In this unique handbook, Patrick J. McKenna and David H. Maister argue that leaders will best enable their people to achieve peak performance not by managing them, not by leading them, but by inspiring them.
The authors show you how to actually add value as a group leader or induce people to accept your guidance, even with intelligent professionals who are often free-agents accustomed to having automony to work on grueling assignments with little supervision. They also give advice on how to handle those oh-so-talented but oh-so-annoying professionals who exhibit attitude problems or are just exceedingly difficult to work with, when you need them but they tend to needle you.
The lessons and learning presented here will give you insights and action tips to help you provoke and inspire your people to their full potential.
Some of the formidable websites have already made their future assessments on the importance of SEO and a broad sponsor advertisement . A very recent study conducted proves the fact and revealed that 36% of surveyed online marketers responded and confirmed on tapping the full potential of organic SEO link building and marketing on social networks. Still a large part claimed on tapping the market through content writing in general. With this regard, businesses are expected to increase their expenditures and budgets for online marketing mainly on the social media advertising platforms.
Within this book you will read the lucrative strategies in digital marketing across Europe and North America. You will learn how to increase your company's share wallet and the significance of customer service and sales departments in your organization. Why should you improve these departments. You will understand the correlation between two important components in multilingual digital marketing and their impact on your sales. Discover the truth within this book.
Solution BenefitsHow search engines work. .Paid advertisement strategies that really work: How to bid smart at lowest cost and increase sales? Find out Maria Johnsen’s global pay per click strategies. Global marketing contains tactics which can be used in North America, Europe and Asia Sales tactics in Europe and North America Multilingual mobile advertising strategy Multilingual neuromarketing Where to find the right sales people and how motivate them to increase sales Multilingual neuromarketing Secrets in successful multilingual marketing Google's latest algorithms and the best practices in increasing a website's online visibility
"I'm confident that this book helped me out a lot. Lots of useful information on multilingual marketing online. " - Steven Holt
"Essential Book for Any Online Marketer - Quick Read, Concise Language, Packed full of Useful Tips!" - Susan Rits
"If you want to learn how to target different demographics all over the world, this book is full of information about it. " - Gregory Smith
"Absolutely amazing information!! I was intrigued from the very beginning of this book because of the need to drive more traffic to my websites." - Anne Stevens
Whereas Return on Investment (RoI) has attracted increased attention over the last couple of decades, little, if any, attention is being paid to whether companies do at all achieve Return on Strategy (RoS) and how.
This book provides an overview of contemporary strategy literature and recipes brushed up with a view to identifying explanations as to how recipes has seldom worked as intended. One out of several reasons rests on the fact that recipes do not take the so-called X-factor into account.
With the X-factor as the starting point the book examines a sample of 50 global companies of which some has achieved a remarkable high Return on Strategy and others failed. The 50 companies covers most continents as some are from the North America, some are from the European continent and others are from different parts of the emerging Asian region – threatening companies from the Western hemisphere.
The book explains the reason behind success and failures and provides practical tools as to how companies may increase their Return on Strategy. In the toolbox, you will find a framework on how to increase the Return on Strategy as well a number of dynamic positioning tools, road maps and bearing points. Invariably, more and more companies - including consultants, business leaders and MBAs - now work diligently in order to increase their Return on Strategy and the best of them are here to stay successfully – are you?
What separates extraordinary professionals from ordinary ones? Why are some professionals always drawn into their clients' inner circle of advisers, while others are employed on a one-shot basis and treated like vendors? Based on groundbreaking research, Clients for Life sets forth a comprehensive framework for how professionals in all fields can develop breakthrough relationships with their clients and enjoy enduring client loyalty.
Drawing on insights from extensive interviews with both leading CEOs and today's most prominent client advisers, Jagdish Sheth and Andrew Sobel debunk the conventional wisdom about professional success -- "find a specialty, do good work" -- as hopelessly inadequate in a world where clients have unlimited access to information and expertise. The authors replace these tired conventions with an innovative blueprint, supported by over one hundred case studies and examples drawn from consulting, financial services, law, technology, and other fields, for how you can evolve from an expert for hire -- a commodity -- to an extraordinary adviser. Riveting portraits of both exceptional contemporary professionals and legendary advisers such as Aristotle, Thomas More, Niccolò Machiavelli, and J. P. Morgan reveal how great client relationships are achieved in practice.
Readers will learn, for example, to develop selfless independence, which tempers complete emotional, intellectual, and financial independence with a powerful commitment to client needs; to become deep generalists and overcome the narrow perspective caused by specialization; to systematically build lifelong trust; and to cultivate the power of synthesis -- big-picture thinking -- that is so highly valued by clients.
Acclaimed by leading management thinkers, Clients for Life clearly illustrates the most important attributes and strategies of extraordinary client advisers and shows how you can use them to enrich your own relationships. It provides sophisticated professionals with the tools and insights they need to reap the rewards of lifetime client loyalty.
In this hands-on successor to the popular book The Trusted Advisor, you'll find answers to pervasive questions about trust and leadership—such as how to develop business with trust, nurture trust-based relationships, build and run a trustworthy organization, and develop your trust skill set. This pragmatic workbook delivers everyday tools, exercises, resources, and actionable to-do lists for the wide range of situations a trusted advisor inevitably encounters. The authors speak in concrete terms about how to dramatically improve your results in sales, relationship management, and organizational performance.
Your success as a leader will always be based on the degree to which you are trusted by your stakeholders. Each chapter offers specific ways to train your thinking and your habits in order to earn the trust that is necessary to be influential, successful, and known as someone who makes a difference.Self-administered worksheets and coaching questions provide immediate insights into your current business challenges Real-life examples demonstrate proven ways to "walk the talk" Action plans bridge the gap between insights and outcomes
Put the knowledge and practices in this fieldbook to work, and you'll be someone who earns trust quickly, consistently, and sustainably—in business and in life.
This is an engaging book filled with tips that will help you succeed as an independent consultant. If you want to use your skills, know-how, and expertise to free yourself from an employer's control, this book shows you exactly how to do it, and make good money doing it. If you offer, or can offer, a service of any kind to anyone for a fee, Independent Consulting will show you how to make a good living from it.
The book covers all the important aspects of independent consulting. In addition to pointing our areas of independent consulting that you can enter, Independent Consulting shows you how to:market your consulting services promote and advertise your business build up an active client base prepare an effective marketing plan price (charge for) your services write effective proposals write meaningful reports manage your consulting business plan and control consulting assignments deal with contracts You get all the above and more from Independent Consulting. It is truly the definitive guide.
The Professional Services Firm Bible is a sophisticated and comprehensive guide to running a highly productive professional services organization. Top consultants John Baschab and Jon Piot provide specific and sharply defined policies, practices and tools for each important aspect of managing the professional services firm, allowing you to assess current operations and develop a step-by-step plan for realising measurable productivity improvements. Further, the book will help you improve financial performance by managing costs, getting the most from external vendors and improving revenues.
The Professional Services Firm Bible is full of best practices, proven advice and practical techniques and includes a CD-ROM with customizable tools every professional services firm can use to achieve improvements.
Please visit www.iig1.com and www.impactinsights.com for more information on the book and top consultants John Baschab and Jon Piot.
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing
Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Deciding to start a business can be one of the most exciting decisions you’ll make in your lifetime. Being your own boss can be an extremely fulfilling experience, both professionally and personally. However, there’s also plenty of work involved in creating a successful business enterprise. No matter what type of business you choose to start, the key is to always treat your fledgling enterprise as a professional business at all times.
Are you ready to look into some business ideas?
Other Available Books:
*The Power of Positive Affirmations: Each Day a New Beginning
*Christian Living: 2 Books with Bonus Content.
*Bitcoin and Digital Currency for Beginners: The Basic Little Guide.
*Investing in Gold and Silver Bullion - The Ultimate Safe Haven Investments.
*Nigerian Stock Market Investment: 2 Books with Bonus Content.
*The Dividend Millionaire: Investing for Income and Winning in the Stock Market.
*Economic Crisis: Surviving Global Currency Collapse - Safeguard Your Financial Future with Silver and Gold.
*Passionate about Stock Investing: The Quick Guide to Investing in the Stock Market.
*Guide to Investing in the Nigerian Stock Market.
*Building Wealth with Dividend Stocks in the Nigerian Stock Market (Dividends - Stocks Secret Weapon).
*Precious Metals Investing For Beginners: The Quick Guide to Platinum and Palladium.
*Child Millionaire: Stock Market Investing for Beginners - How to Build Wealth the Smart Way for Your Child - The Basic Little Guide.
*Taming the Tongue: The Power of Spoken Words.
*The Real Estate Millionaire: Beginners Quick Start Guide to Investing In Properties and Learn How to Achieve Financial Freedom.
*Business: How to Quickly Make Real Money - Effective Methods to Make More Money: Easy and Proven Business Strategies for Beginners to Earn Even More Money in Your Spare Time.
Humorous and insightful, this no-holds-barred account takes you behind the scenes of the dehumanizing indoctrination of an academic intellectual into an exploitative -- and exploited -- "global transformation contractor." Featuring new material dealing with the e-consulting industry's boom, bust, and its future, Consulting Demons offers the most complete look at an industry that exacts the highest prices for the most questionable standards of success.
· Develop a business plan
· Market your business
· Charge for your services
· Build a client relationship
· Grow the business
· Ensure your continued professional growth
· Make money in the profession
Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Management Consulting. This second book looks at how a management consultant needs to think, view and analyse the workings of an existing organisation in order to efficiently and effectively work to improve the issues facing a business. Check out the new series website featuring sample chapters, tool of the month and solve your management problems by talking direct to the author www.essentialtoolsseries.com Second title in a new series that expands on the information in Simon Burtonshaw-Gunn’s The Essential Toolbox This volume includes 30% new material in the form of new tools and techniques for guiding consultants Covers: Development of Management Consultancy; Problem resolution and Decision Making; Top 10 Tools for Consultancy Interventions; Consultancy delivery and Facilitation; Consultancy Governance and Ethics Active author, Simon Burtonshaw-Gunn speaks regularly Easy to use practical tools and techniques guiding the consultant and business person through their organisational conflicts
About the Author: Simon Burtonshaw-Gunn is a practising management consultant with over 30 years experience in both the public and private sectors and covering a range of organizations and industries. He holds two Master's degrees and a PhD in various Strategic Management topics. This second book includes a forward by Malik Salameh.
Five frogs are sitting on a log.
Four decide to jump off. How many are left?
Because there's a difference between deciding and doing.
Written by Mark L. Feldman and Michael F. Spratt of PricewaterhouseCoopers, Five Frogs on a Log offers readers an entertaining and no-nonsense field guide to the mergers and acquisitions jungle, packed with insight and instruction for executing corporate change and capturing shareholder value. Whether you're buying another company or acquiring a new vision of the future, this book proffers an unconventional perspective and a practical, readily accessible set of solutions to the single greatest challenge facing today's managers: executing rapid transitions ion mergers, acquisitions and gut wrenching change.
Designed for corporate managers and CEOs caught up in the whirlwind of change, every chapter provides accessible ideas and wisdom for navigating the most demanding business transitions. The authors offer a unique hands-on perspective based on their work with top Fortune 500 firms. As they state:
"Increasingly, the companies that win are those that learn faster, act quicker and adapt sooner. They will compress time by making and executing early, informed decisions about economic value creation, ruthless prioritization and focused resource allocation. They will use these decisions to take early firm stands on management deployment, organization structure and culture. Their actions will increasingly be linked to long-term, sustained economic value creation."
The advice and expertise offered in this book can be used to solve a range of operational problems from speeding up new product development to merging two businesses; from changing company culture to repositioning a business in a while new marketplace.
Whatever the challenges and opportunities facing you, your company, your industry, Five Frogs on a Log will move you from deciding to doing.
When you start your own consulting business, you can be your own boss, set your own hours-and make big profits! But that only happens if you're truly prepared. Are you familiar with the biggest consulting myths? Do you know the 12 success factors for consultants? Have you ever owned your own business before? How to Build a Successful Consulting Practice has all these answers and more-distilled by consulting guru Jack Phillips from years spent researching and reviewing successful firms that are still in business today. This essential volume shows how to:Develop a bulletproof business plan Find and keep clients for life Build your brand with magnetic marketing strategies Write spot-on proposals Use the Internet as a secret weapon Become a charismatic public speaker Avoid financial, legal, and ethical pitfalls Adjust to a new work life
“Quit your job? But I thought having a job was a good thing!”
Jobs feel safe. We show up, do what we’re supposed to do, and a check for the same amount comes in every couple of weeks. We can feel safe, secure, and comfortable with that. We can budget for housing, transportation, and food. We might even get a few weeks of vacation each year and have enough left over to go somewhere nice. So what’s the problem?
Average Isn’t Satisfying, and Repetition is Drudgery
The problem is that average just isn’t satisfying. We can be thankful that we’re not homeless or completely impoverished all we want, but that still doesn’t scratch the itch we all have to live an extraordinary life—to spend more time doing what we love, less time doing what we don’t love, and have more financial wealth to support our adventures.
On top of that, most jobs involve doing the same things over and over again. You don’t learn. One day blends into the next. You don’t grow. Your life lacks richness, diversity, and excitement. All put together this doesn’t make for a very inspiring way to live the one life you get.
Quit, and Do Your Own Shit
In Quit Your Job in 6 Months: Why You Should Quit Your Job and How You Can, author and internet entrepreneur Buck Flogging reveals all of his internet business secrets to help you build a business from zero to $100 per day or more in 6 months or less—all in your spare time using time-efficient tactics that work, with minimal startup costs.
If you want a shot at achieving real wealth and living the dream life of freedom to work anywhere in the world with an internet connection, the four book Quit Your Job in 6 Months series will teach you everything you need to know.
Available in paperback, audiobook, and as an eBook for instant download on major book retailers everywhere.
To get each book in the series for FREE, and to get more tools and insider information that will show you the way, go to: www.QuitN6.com.