With a New Afterword
“Schlosser has a flair for dazzling scene-setting and an arsenal of startling facts . . . Fast Food Nation points the way but, to resurrect an old fast food slogan, the choice is yours.”—Los Angeles Times
In 2001, Fast Food Nation was published to critical acclaim and became an international bestseller. Eric Schlosser’s exposé revealed how the fast food industry has altered the landscape of America, widened the gap between rich and poor, fueled an epidemic of obesity, and transformed food production throughout the world. The book changed the way millions of people think about what they eat and helped to launch today’s food movement.
In a new afterword for this edition, Schlosser discusses the growing interest in local and organic food, the continued exploitation of poor workers by the food industry, and the need to ensure that every American has access to good, healthy, affordable food. Fast Food Nation is as relevant today as it was a decade ago. The book inspires readers to look beneath the surface of our food system, consider its impact on society and, most of all, think for themselves.
“As disturbing as it is irresistible . . . Exhaustively researched, frighteningly convincing . . . channeling the spirits of Upton Sinclair and Rachel Carson.”—San Francisco Chronicle
“Schlosser shows how the fast food industry conquered both appetite and landscape.”—The New Yorker
Eric Schlosser is a contributing editor for the Atlantic and the author of Fast Food Nation, Reefer Madness, and Chew on This (with Charles Wilson).
How much do you know about the meat on your dinner plate? Journalist Christopher Leonard spent more than a decade covering the country’s biggest meat companies, including four years as the national agribusiness reporter for the Associated Press. Now he delivers the first comprehensive look inside the industrial meat system, exposing how a handful of companies executed an audacious corporate takeover of the nation’s meat supply.
Leonard’s revealing account shines a light on the inner workings of Tyson Foods, a pioneer of the industrial system that dominates the market. You’ll learn how the food industry got to where it is today, and how companies like Tyson have escaped the scrutiny they deserve. You’ll discover how these companies are able to raise meat prices for consumers while pushing down the price they pay to farmers. And you’ll even see how big business and politics have derailed efforts to change the system, from a years-long legal fight in Iowa to the Obama administration’s recent failed attempt to pass reforms.
Important, timely, and explosive, The Meat Racket is an unvarnished portrait of the food industry that now dominates America’s heartland.
The nation’s economy is in trouble, but there’s one cash crop that has the potential to turn it around: cannabis (also known as marijuana and hemp). According to Time, the legal medicinal cannabis economy already generates $200 million annually in taxable proceeds from a mere two hundred thousand registered medical users in just fourteen states.
But, thanks to Nixon and the War on Drugs, cannabis is still synonymous with heroin on the federal level even though it has won mainstream acceptance nationwide.
ABC News reports that underground cannabis’s $35.8 billion annual revenues already exceed the combined value of corn ($23.3 billion) and wheat ($7.5 billion). Considering the economic impact of Prohibition—and its repeal—Too High to Fail isn’t a commune-dweller’s utopian rant, it’s an objectively (if humorously) reported account of how one plant can drastically change the shape of our country, culturally, politically, and economically.
Too High to Fail covers everything from a brief history of hemp to an insider’s perspective on a growing season in Mendocino County, where cannabis drives 80 percent of the economy (to the tune of $6 billion annually). Investigative journalist Doug Fine follows one plant from seed to patient in the first American county to fully legalize and regulate cannabis farming. He profiles an issue of critical importance to lawmakers, media pundits, and ordinary Americans—whether or not they inhale. It’s a wild ride that includes swooping helicopters, college tuitions paid with cash, cannabis-friendly sheriffs, and never-before-gained access to the world of the emerging legitimate, taxpaying “ganjaprenneur.”
The Instant #1 International Bestseller
Some people's lives are entirely their own creations. James Rebanks' isn't. The first son of a shepherd, who was the first son of a shepherd himself, his family have lived and worked in the Lake District of Northern England for generations, further back than recorded history. It's a part of the world known mainly for its romantic descriptions by Wordsworth and the much loved illustrated children's books of Beatrix Potter. But James' world is quite different. His way of life is ordered by the seasons and the work they demand. It hasn't changed for hundreds of years: sending the sheep to the fells in the summer and making the hay; the autumn fairs where the flocks are replenished; the grueling toil of winter when the sheep must be kept alive, and the light-headedness that comes with spring, as the lambs are born and the sheep get ready to return to the hills and valleys.
The Shepherd's Life the story of a deep-rooted attachment to place, modern dispatches from an ancient landscape that describe a way of life that is little noticed and yet has profoundly shaped the landscape over time. In evocative and lucid prose, James Rebanks takes us through a shepherd's year, offering a unique account of rural life and a fundamental connection with the land that most of us have lost. It is a story of working lives, the people around him, his childhood, his parents and grandparents, a people who exist and endure even as the culture - of the Lake District, and of farming - changes around them.
Many memoirs are of people working desperately hard to leave a place. This is the story of someone trying desperately hard to stay.
Plant Factory: An Indoor Vertical Farming System for Efficient Quality Food Productionprovides information on a field that is helping to offset the threats that unusual weather and shortages of land and natural resources bring to the food supply.
As alternative options are needed to ensure adequate and efficient production of food, this book represents the only available resource to take a practical approach to the planning, design, and implementation of plant factory (PF) practices to yield food crops. The PF systems described in this book are based on a plant production system with artificial (electric) lights and include case studies providing lessons learned and best practices from both industrial and crop specific programs.
With insights into the economics as well as the science of PF programs, this book is ideal for those in academic as well as industrial settings.Provides full-scope insight on plant farm, from economics and planning to life-cycle assessmentPresents state-of-the-art plant farm science, written by global leaders in plant farm advancementsIncludes case-study examples to provide real-world insights
Set in California’s lush Napa Valley and spanning four generations of a talented and visionary family, The House of Mondavi is a tale of genius, sibling rivalry, and betrayal. From 1906, when Italian immigrant Cesare Mondavi passed through Ellis Island, to the Robert Mondavi Corp.’s twenty-first-century battle over a billion-dollar fortune, award-winning journalist Julia Flynn brings to life both the place and the people in this riveting family drama.
The blood feuds are as spectacular as the business triumphs. Cesare’s sons, Robert and Peter, literally came to blows in the 1960s during a dispute touched off by the purchase of a mink coat, resulting in Robert’s exile from the family—and his subsequent founding of a winery that would set off a revolution in American winemaking. Robert’s sons, Michael and Timothy, as passionate in their own ways as their visionary father, waged battle with each other for control of the company before Michael’s expansive ambitions ultimately led to a board coup and the sale of the business to an international conglomerate.
A meticulously reported narrative based on thousands of hours of interviews, The House of Mondavi is bound to become a classic.
Market Farming Success identifies the key areas that usually trip up beginners--and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.
Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:
* How much you'll need to spend to start a market farming business;
* How much you can expect to earn;
* Which crops bring in the most money--and whether you should grow them;
* The essential tools and equipment you will need;
* The best places to sell your products;
* How to keep records to maximize profits and minimize taxes;
* Tricks of the trade that will make you more efficient in the greenhouse, field, and market.
This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.
But after a thorough review of the evidence, economic geographer Pierre Desrochers and policy analyst Hiroko Shimizu have concluded these claims are mistaken. In The Locavore’s Dilemma, they explain the history, science, and economics of food supply to reveal what locavores miss or misunderstand: the real environmental impacts of agricultural production; the drudgery of subsistence farming; and the essential role large-scale, industrial producers play in making food more available, varied, affordable, and nutritionally rich than ever before in history. At best, they show, locavorism is a well-meaning marketing fad among the world’s most privileged consumers. At worst, it constitutes a dangerous distraction from solving serious global food issues.
Deliberately provocative, but based on scrupulous research and incontrovertible scientific evidence, The Locavore’s Dilemma proves that:
• Our modern food-supply chain is a superior alternative that has evolved through constant competition and ever-more-rigorous efficiency.
• A world food chain characterized by free trade and the absence of agricultural subsidies would deliver lower prices and more variety in a manner that is both economically and environmentally more sustainable.
• There is no need to feel guilty for not joining the locavores on their crusade. Eating globally, not only locally, is the way to save the planet.
Certification as a Master Cheesemaker typically takes almost fifteen years. An applicant must hold a cheesemaking license for at least ten years, create one or two chosen varieties of cheese for at least five years, take more than two years of university courses, consent to constant testing of their cheese and evaluation of their plant, and pass grueling oral and written exams to be awarded the prestigious title.
James Norton and Becca Dilley interviewed these dairy artisans, listened to their stories, tasted their cheeses, and explored the plants where they work. They offer here profiles of forty-three active Master Cheesemakers of Wisconsin, as well as a glossary of cheesemaking terms, suggestions of operations that welcome visitors for tours, tasting notes and suggested food pairings, and tasty nuggets (shall we say curds?) of information on everything to do with cheese. Winner, Best Midwest Regional Interest Book, Midwest Book Awards
What’s new in the Second Edition:
Additional material on geographically-weighted statistics and local regression approaches A better overview of local models with reference to recent critical reviews about the subject area Expanded coverage of individual methods and connections between them Chapters have been restructured to clarify the distinction between global and local methods A new section in each chapter references key studies or other accounts that support the book Selected resources provided online to support learning
An introduction to the methods and their underlying concepts, the book uses worked examples and case studies to demonstrate how the algorithms work their practical utility and range of application. It provides an overview of a range of different approaches that have been developed and employed within Geographical Information Science (GIScience). Starting with first principles, the author introduces users of GISystems to the principles and application of some widely used local models for the analysis of spatial data, including methods being developed and employed in geography and cognate disciplines. He discusses the relevant software packages that can aid their implementation and provides a summary list in Appendix A.
Presenting examples from a variety of disciplines, the book demonstrates the importance of local models for all who make use of spatial data. Taking a problem driven approach, it provides extensive guidance on the selection and application of local models.
Recognizing the black exodus to the American West as an overlooked but integral chapter in American history, Geta LeSeur fills the void by extending her research beyond the Mississippi River and the Mason-Dixon line, examining close-up the personal lives of third- and fourth-generation descendants of pre-Emancipation blacks. In this first full-length study to explore the migrant life of any nonwhite group within the United States and the first to focus specifically on a primarily black town in the Southwest, LeSeur deftly uncovers the stepping-stone pattern of black movement west of the Mississippi into Arkansas, Oklahoma, and Texas, and consequent migrations to Arizona and California imposed by economic and social conditions.
Not All Okies Are White recaptures the ways of life for black migrant workers, as well as Hispanics and Native Americans, in the first half of the century through richly detailed interviews of the families of Randolph's founders. Through the words of each narrator, these personal stories recount work experiences and survival strategies, offering new insights into the people's relationship to the land. The narratives reveal a creative tension between place and identity, movement and migration. LeSeur provides a historical, cultural, and literary context for the oral histories by incorporating news articles, information culled from historical society archives, analyses of films and novels, advertisements, and photographs.
An innovative blend of history telling and literary analysis, Not All Okies Are White describes LeSeur's acquaintance with and growing involvement in the lives of the residents of Randolph and surrounding farm communities. The result is a highly accessible cross-disciplinary study that will appeal to scholars and general readers interested in oral history, African American history, multicultural studies, and women's studies.
Understanding Surveillance Technologies is profusely illustrated with extensive references and indexes, laying the groundwork for more specialized texts on specific technologies. It covers each of the major sensing devices and explains how they are used in civilian, criminal justice, scientific, national security, and military applications. It also includes recent changes in legislation and the organization of the intelligence community, and discusses how equal access to high-tech sensing devices and encryption schemes has changed society.
Understanding Surveillance Technologies is modular, so the chapters can be read in any order, and is written in an accessible, somewhat narrative style, to suit the needs of journalists/newscasters, privacy organizations, educators, civic planners, and technology centers. It is appropriate as an adjunct reference for criminal justice/law enforcement/military, and forensic trainees, and as a textbook for courses in Surveillance Studies, Sociology, Communications, and Political Science. Now in its second edition, with 1,000 pages and more than 700 diagrams, it is still the only text that comprehensively conveys the breadth of the field.
Beginners will learn how to grow enough wheat for a year's supply of bread flour for their homestead, and farmers will learn how to become part of a grain co-op, working alongside artisan bakers and mills. Never before has there been a guide to growing organic grains applicable both for the home-scale and professional farming scale. This will be a classic for decades to come and a crucial addition to any farmer's, homesteader's, gardener's, agronomist's, or seed-saver's library.
Make no mistake: the U.S. government’s 100-year-old war on marijuana isn’t over. Some 20 million Americans have been arrested on marijuana charges so far. The American marijuana industry remains underground, where modern-day moonshiners who view themselves as tomorrow’s Johnnie Walkers continue to take immeasurable personal risks to fulfill America’s incessant demand for weed.
This book focuses on an incredibly dynamic three years from 2009 to 2012 in which marijuana left the world of illegality and blossomed into a mainstream industry, becoming the fastest growing economic engine in California before the feds swooped in and put pot back in its “proper” place.
The weed runners who inhabit this book are pioneers of the future American pot economy. Some are martyrs who lost their liberty paving the way for the explosion of medical marijuana. Others followed in their footsteps, risking their freedom to push the limits of this grand experiment.
Drawing on unparalleled access to sources ranging from lobbyists to cannabis club owners, from outlaw cultivators to industry entrepreneurs backed by silent investors in the criminal underworld, The Weed Runners is both journalistic expose and adventure story. Nicholas Schou is the author of Kill the Messenger and Orange Sunshine. He is an award-winning investigative journalist with OC Weekly who has also written for LA Weekly, the San Francisco Bay Guardian, and the Los Angeles Times.
A gripping biological detective story that uncovers the myth, mystery, and endangered fate of the world’s most humble fruit
To most people, a banana is a banana: a simple yellow fruit. Americans eat more bananas than apples and oranges combined. In others parts of the world, bananas are what keep millions of people alive. But for all its ubiquity, the banana is surprisingly mysterious; nobody knows how bananas evolved or exactly where they originated. Rich cultural lore surrounds the fruit: In ancient translations of the Bible, the “apple” consumed by Eve is actually a banana (it makes sense, doesn’t it?). Entire Central American nations have been said to rise and fall over the banana.
But the biggest mystery about the banana today is whether it will survive. A seedless fruit with a unique reproductive system, every banana is a genetic duplicate of the next, and therefore susceptible to the same blights. Today’s yellow banana, the Cavendish, is increasingly threatened by such a blight—and there’s no cure in sight.
Banana combines a pop-science journey around the globe, a fascinating tale of an iconic American business enterprise, and a look into the alternately tragic and hilarious banana subculture (one does exist)—ultimately taking us to the high-tech labs where new bananas are literally being built in test tubes, in a race to save the world’s most beloved fruit.
Hamilton challenges the popular notion of "red state" conservatism as a devil's bargain between culturally conservative rural workers and economically conservative demagogues in the Republican Party. The roots of rural conservatism, Hamilton demonstrates, took hold long before the culture wars and free-market fanaticism of the 1990s. As Hamilton shows, truckers helped build an economic order that brought low-priced consumer goods to a greater number of Americans. They piloted the big rigs that linked America's factory farms and agribusiness food processors to suburban supermarkets across the country.
Trucking Country is the gripping account of truckers whose support of post-New Deal free enterprise was so virulent that it sparked violent highway blockades in the 1970s. It's the story of "bandit" drivers who inspired country songwriters and Hollywood filmmakers to celebrate the "last American cowboy," and of ordinary blue-collar workers who helped make possible the deregulatory policies of Jimmy Carter and Ronald Reagan and set the stage for Wal-Mart to become America's most powerful corporation in today's low-price, low-wage economy.
Some images inside the book are unavailable due to digital copyright restrictions.
Silas Starkweather, a Civil War veteran, is drawn to Wisconsin and homesteads 160 acres in Ames County, where he is known as the mysterious farmer forever digging holes. After years of hardship and toil, however, Silas develops a commitment to farming his land and respect for his new community. When Silas’s son Abe inherits Blue Shadows Farm he chooses to keep the land out of reluctant necessity, distilling and distributing “purified corn water” throughout Prohibition and the Great Depression in order to stay solvent. Abe’s daughter, Emma, willingly takes over the farm after her mother’s death. Emma’s love for this place inspires her to open the farm to school-children and families who share her respect for it. As she considers selling the land, Emma is confronted with a difficult question—who, through thick and thin, will care for Blue Shadows Farm as her family has done for over a century? In the midst of a controversy that disrupts the entire community, Emma looks into her family’s past to help her make crucial decisions about the future of its land.
Through the story of the Starkweather family’s changing fortunes, and each generation’s very different relationship with the farm and the land, Blue Shadows Farm is in some ways the narrative of all farmers and the increasingly difficult challenges they face as committed stewards of the land. Finalist, General Fiction, Midwest Book Awards
The son of a sharecropper, Will Allen had no intention of ever becoming a farmer himself. But after years in professional basketball and as an executive for Kentucky Fried Chicken and Procter & Gamble, Allen cashed in his retirement fund for a two-acre plot a half mile away from Milwaukee’s largest public housing project. The area was a food desert with only convenience stores and fast-food restaurants to serve the needs of local residents.
In the face of financial challenges and daunting odds, Allen built the country’s preeminent urban farm—a food and educational center that now produces enough vegetables and fish year-round to feed thousands of people. Employing young people from the neighboring housing project and community, Growing Power has sought to prove that local food systems can help troubled youths, dismantle racism, create jobs, bring urban and rural communities closer together, and improve public health. Today, Allen’s organization helps develop community food systems across the country.
An eco-classic in the making, The Good Food Revolution is the story of Will’s personal journey, the lives he has touched, and a grassroots movement that is changing the way our nation eats.
The story of the Lentil Underground begins on a 280-acre homestead rooted in America’s Great Plains: the Oien family farm. Forty years ago, corporate agribusiness told small farmers like the Oiens to “get big or get out.” But twenty-seven-year-old David Oien decided to take a stand, becoming the first in his conservative Montana county to plant a radically different crop: organic lentils. Unlike the chemically dependent grains American farmers had been told to grow, lentils make their own fertilizer and tolerate variable climate conditions, so their farmers aren’t beholden to industrial methods. Today, Oien leads an underground network of organic farmers who work with heirloom seeds and biologically diverse farm systems. Under the brand Timeless Natural Food, their unique business-cum-movement has grown into a million dollar enterprise that sells to Whole Foods, hundreds of independent natural foods stores, and a host of renowned restaurants.
From the heart of Big Sky Country comes this inspiring story of a handful of colorful pioneers who have successfully bucked the chemically-based food chain and the entrenched power of agribusiness’s one percent, by stubbornly banding together. Journalist and native Montanan Liz Carlisle weaves an eye-opening and richly reported narrative that will be welcomed by everyone concerned with the future of American agriculture and natural food in an increasingly uncertain world.
A tale of diversity within our damaged landscapes, The Mushroom at the End of the World follows one of the strangest commodity chains of our times to explore the unexpected corners of capitalism. Here, we witness the varied and peculiar worlds of matsutake commerce: the worlds of Japanese gourmets, capitalist traders, Hmong jungle fighters, industrial forests, Yi Chinese goat herders, Finnish nature guides, and more. These companions also lead us into fungal ecologies and forest histories to better understand the promise of cohabitation in a time of massive human destruction.
By investigating one of the world's most sought-after fungi, The Mushroom at the End of the World presents an original examination into the relation between capitalist destruction and collaborative survival within multispecies landscapes, the prerequisite for continuing life on earth.
If a piece of individually wrapped cheese can retain its shape, color, and texture for years, what does it say about the food we eat and feed to our children?
Former New York Times business reporter and mother Melanie Warner decided to explore that question when she observed the phenomenon of the indestructible cheese. She began an investigative journey that took her to research labs, university food science departments, and factories around the country. What she discovered provides a rare, eye-opening—and sometimes disturbing—account of what we’re really eating. Warner looks at how decades of food science have resulted in the cheapest, most abundant, most addictive, and most nutritionally inferior food in the world, and she uncovers startling evidence about the profound health implications of the packaged and fast foods that we eat on a daily basis.
Combining meticulous research, vivid writing, and cultural analysis, Warner blows the lid off the largely undocumented—and lightly regulated—world of chemically treated and processed foods and lays bare the potential price we may pay for consuming even so-called healthy foods.
In One Small Farm, Craig Schreiner’s evocative color photographs capture one family as they maintain the rhythms and routines of small farm life near Pine Bluff, Wisconsin. “Milk in the morning and milk at night. Feed the cows and calves. Plant crops. Grind feed. Chop and bale hay. Cut wood. Clean the barn. Spread manure on the fields. Plow snow and split wood in winter. In spring, pick rocks from the fields. Cultivate corn. Pick corn. Harvest oats and barley. Help calves be born. Milk in the morning and milk at night.”
There’s much more to life on the farm than just chores, of course, and Schreiner captures the rhythms and richness of everyday life on the farm in all seasons, evoking both the challenges and the joys and providing viewers a window into a world that is quickly fading. In documenting the Lamberty family’s daily work and life, these thoughtful photos explore larger questions concerning the future of small farm agriculture, Wisconsin cultural traditions, and the rural way of life.
Feeding the World synthesizes two hundred years of agricultural development throughout the world, providing all essential data and extensive references to the literature. It covers, systematically, all the factors that have affected agricultural performance: environment, accumulation of inputs, technical progress, institutional change, commercialization, agricultural policies, and more. The last chapter discusses the contribution of agriculture to modern economic growth. The book is global in its reach and analysis, and represents a grand synthesis of an enormous topic.
Now, for the first time, this best-seller has been fully updated and revised. Starting & Running Your Own Horse Business includes an expanded section on safety, tips for operating a riding school or horse camp, strategies for launching a carriage business, tax and insurance advice, and suggestions from successful equestrian entrepreneurs and enterprises. The author, a veterinarian, offers instructions for developing a herd health plan, encouraging readers to practice good preventive care, and healthier horses mean lower veterinary bills.
The book helps readers succeed in the Information Age as well, with suggestions for online marketing and resources. The book is filled with money-saving tips, record-keeping forms that can be easily photocopied, and simple lesson plans for schools and camps. Running any equestrian business inevitably involves a dizzying array of details. But with McDonald's smart, savvy, and strategic guidance, it doesn't have to be overwhelming. Now more than ever, Starting & Running Your Own Horse Business is the one book that industrious equestrians can't afford to be without.
Praise for the First Edition:
"This book gives valuable advice to the prospective entrepreneur thinking of investing time and money in starting a horse business." — Times (Huntsville, AL)
"If you've ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business . . . [y]ou'll be hooked from the opening chapter. . . ." — Horse &
A multidisciplinary resource delineating existing and emerging solutions for CAD/GIS integration issues, CAD and GIS Integration provides a clear understanding of the state of the art in this area of growing importance. It brings together in-depth descriptions of existing and emerging techniques, methodologies, and technologies to examine approaches that enable data and operations interoperability between CAD/GIS. Starting with a review of fundamental concepts and theories, the book:
Addresses contemporary issues and challenges
Provides a collection of helpful methodologies, techniques, and technologies for integrating CAD and GIS
Presents balanced coverage of CAD and GIS technologies and applications
Highlights emerging trends in CAD/GIS integration
Explores the state-of-the-art in the application of CAD and GIS technologies, data, and operations for decision making
From early developments to current trends and future directions, this concise resource allows you to get up to speed quickly on what it takes to get the most of these two dynamic technologies. Numerous example applications of effective CAD/GIS integration provide the understanding needed to improve designs, make better decisions, and reduce or even eliminate costly errors in your next project.
For the ancient Romans, the amphora---a torpedo-shaped pot that fitted snugly into the ship's hold---was the answer to moving millions of tons of olive oil from Spain to Italy. Napoleon offered a reward to anyone who could devise a way of preserving and transporting food for soldiers. (What he got was the tin can.) Today temperature-controlled shipping containers allow companies to send their frozen salmon to China, where it's thawed, filleted, refrozen, and sent back to the United States for sale in supermarkets as "fresh" Atlantic salmon.
Combining history, science, and politics, Financial Times writer Sarah Murray provides a fascinating glimpse into the extraordinary odysseys of food from farm to fork. She encounters everything from American grain falling from United Nations planes in Sudan to Mumbai's tiffin men who, using only bicycles, carts, and their feet, deliver more than 170,000 lunches a day.
Following the items on a grocery store shopping list, Murray shows how the journeys of food have brought about seismic shifts in economics, politics, and even art. By flying food into Berlin during the 1948 airlift, the Allies kept a city of more than two million alive for more than a year and secured their first Cold War victory, appealing to German hearts and minds---and stomachs. In nineteenth-century Buffalo, the grain elevator (a giant mechanical scooping machine) not only turned the city into one of America's wealthiest, but it also had a profound influence on modern architecture, giving Bauhaus designers an important source of inspiration.
In a thought-provoking and highly entertaining account, Moveable Feasts brings an entirely fresh perspective to the subject of food. And today, as global warming makes headlines and concerns mount about the "food miles" clocked by our dinners, Murray poses a contentious question: Is buying local always the most sustainable, ethical choice?
Christian Hageseth is the face of the revolution-an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The Founder and Chairman of Green Man Cannabis, the fastest-growing legalized marijuana company in the country, he's the perfect tour guide through the wild frontier, where police hardly know what laws to enforce, or parents what to tell their kids. He paints a colorful picture not only of how he got into the business, but of the big interests that are eager to do the same-namely Philip Morris, Monsanto and a who's who of Big Pharma. He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It's an entrepreneur's dream, and Hageseth invites us along in Big Weed as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.
Agribusiness Management uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, this edition of the book offers a contemporary focus that reflects the issues that agribusiness managers face both today and are likely to face tomorrow. Specifically, food sector firms and larger agribusiness firms receive more attention in this edition, reflecting their increasing importance as employers of food and agribusiness program graduates. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a decision-making emphasis, providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally, Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations.
The bottom-line on this fourth edition of Agribusiness Management: this book is contemporary, solid on the fundamentals, practical and applicable. It provides students and adult learners with an essential understanding of what it takes to be a successful agribusiness manager in today’s rapidly evolving, highly unpredictable marketplace.
In Hemp Bound:Dispatches from the Front Lines of the Next Agricultural Revolution, bestselling author Doug Fine embarks on a humorous yet rigorous journey to meet the men and women who are testing, researching, and pioneering hemp’s applications for the twenty-first century. From Denver, where Fine hitches a ride in a hemp-powered limo; to Asheville, North Carolina, where carbon-negative hempcrete-insulated houses are sparking a mini housing boom; to Manitoba where he raps his knuckles on the hood of a hemp tractor; and finally to the fields of east Colorado, where practical farmers are looking toward hemp to restore their agricultural economy—Fine learns how eminently possible it is for this misunderstood plant to help us end dependence on fossil fuels, heal farm soils damaged after a century of growing monocultures, and bring even more taxable revenue into the economy than its smokable relative.
Fine’s journey will not only leave you wondering why we ever stopped cultivating this miracle crop, it will fire you up to sow a field of it for yourself, for the nation’s economy, and for the planet.
Imagine a world where every town has their own local food source, grown in the safest way possible, where no drop of water or particle of light is wasted, and where a simple elevator ride can transport you to nature's grocery store - imagine the world of the vertical farm.
When Columbia professor Dickson Despommier set out to solve America's food, water, and energy crises, he didn't just think big - he thought up. Despommier's stroke of genius, the vertical farm, has excited scientists, architects, and politicians around the globe. Now, in this groundbreaking book, Despommier explains how the vertical farm will have an incredible impact on changing the face of this planet for future generations.
Despommier takes readers on an incredible journey inside the vertical farm, buildings filled with fruits and vegetables that will provide local food sources for entire cities.
Vertical farms will allow us to:
- Grow food 24 hours a day, 365 days a year
- Protect crops from unpredictable and harmful weather
- Re-use water collected from the indoor environment
- Provide jobs for residents
- Eliminate use of pesticides, fertilizers, or herbicides
- Drastically reduce dependence on fossil fuels
- Prevent crop loss due to shipping or storage
- Stop agricultural runoff
Vertical farms can be built in abandoned buildings and on deserted lots, transforming our cities into urban landscapes which will provide fresh food grown and harvested just around the corner. Possibly the most important aspect of vertical farms is that they can built by nations with little or no arable land, transforming nations which are currently unable to farm into top food producers. In the tradition of the bestselling The World Without Us, The Vertical Farm is a completely original landmark work destined to become an instant classic.
Read an Interview with Dr. Resh here
With Dr. Howard Resh’s help, you’ll learn:
Background information on how hydroponics evolved The nutritional and environmental demands of plants and how to control these factors How to provide formulations of nutrients optimal to the plants you wish to grow The many different hydroponic systems you can purchase or build for yourself Designs for different types of greenhouses with components to fit your personal taste and budget Crop selection and step-by-step procedures, including seeding, transplanting, training, pest and disease control, and harvesting—along with when to plant and when to change crops How you can grow microgreens on your kitchen counter
The book includes an appendix with sources of seeds and other supplies, along with helpful websites and lists of books, articles, and conferences on growing hydroponically and caring for your crops. By following the guidelines in this book, you’ll understand everything you need to know to get your home-growing operation up and running in no time.
The results were staggering. Gameau gained nearly 20 pounds; he developed signs of fatty liver disease; and doctors warned him that he was on the road to obesity, diabetes, and heart disease. His journey took him not just down a path to illness, but deep into an investigation into how our food is made and marketed. Gameau interviewed experts and discovered that 80% of products on our supermarket shelves contain sugar, and that 90 million Americans have fatty liver disease directly linked to their sugar consumption.
Expanding on That Sugar Film, That Sugar Book offers 30 recipes, in-depth interviews, and colorful graphic images to reveal the truth behind the world's alarming and health-destroying sugar habit. It contains sensible advice on kicking the sugar addiction; lists which foods to avoid; and explains how to shop, how to read labels, and how to cook sugar-free food.
A riveting, funny, meticulously well-researched, and shocking exposé, That Sugar Book is destined to change the eating habits of a generation.