WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to:

• MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.
• MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.
• MOBILIZE YOUR TEAM: Build and align a winning marketing team.
• MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.

By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age.

BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an important part in the development of individual managers and they cut accross functions and academic disciplines. Strategic Decisions summarizes the current state of the art in research on strategic decision-making, with chapters prepared by leading strategy researchers. The editors also present implications for current application and proposed directions for future research.

Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and “thinking outside the box.” Meanwhile, customers are less satisfied than they were a decade ago.

Patrick Barwise and Seán Meehan argue that most companies have taken differentiation so far that they’ve left their customers behind. Customers don’t want bells and whistles and don’t care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs.

Simply Better is a no-nonsense, back-to-basics manifesto for today’s businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors. Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, P&G, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use to:

• Understand what customers really value and why they buy the brands they do
• Discover basic, unmet needs ripe for reliable solutions
• Channel customer dissatisfaction into performance improvements
• Balance in-the-box thinking in strategy and innovation with out-of-the-box thinking in advertising and communications
• Create a learning culture that continuously responds to changing customer needs

While being unique might be exciting and appealing, it doesn’t drive business success. Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary—and lasting—rewards.

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback.

Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

The must-read summary of Dale Carnegie's book "How to win Friends and Influence People: The All-Time Classic Manual of People Skills"

This complete summary of the ideas from Dale Carnegie's book "How to Win Friends and Influence People" shows that no matter your occupation, goals, ambitions or your position in a company, dealing with people is your biggest challenge. Therefore, if you learn how to do so effectively you will reap the rewards in terms of profitability, productivity and morale. This summary highlights how to work with rather than against people, and how to be successful in your personal and professional life.

Added-value of this summary: 
• Save time
• Understand the key concepts
• Improve your social and communication skills 
 
To learn more, read "How to Win Friends and Influence People" and discover how to motivate people and how to communicate efficiently. 

For when you really have to get your point across…          
 
*Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.*
 
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.
 
The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

One person talks; the other listens. It's so basic that we take it for granted. Unfortunately, most of us think of ourselves as better listeners than we actually are. Why do we so often fail to connect when speaking with family members, romantic partners, colleagues, or friends? How do emotional reactions get in the way of real communication? This thoughtful, witty, and empathic book has already helped over 125,000 readers break through conflicts and transform their personal and professional relationships. Experienced therapist Mike Nichols provides vivid examples, easy-to-learn techniques, and practical exercises for becoming a better listener--and making yourself heard and understood, even in difficult situations.

Gerry Spence is perhaps America's most renowned and successful trial lawyer, a man known for his deep convictions and his powerful courtroom presentations when he argues on behalf of ordinary people. Frequently pitted against teams of lawyers thrown against him by major corporate or government interests, he has never lost a criminal case and has not lost a civil jury trial since l969.
In Win Your Case, Spence shares a lifetime of experience teaching you how to win in any arena-the courtroom, the boardroom, the sales call, the salary review, the town council meeting-every venue where a case is to be made against adversaries who oppose the justice you seek. Relying on the successful courtroom methods he has developed over more than half a century, Spence shows both lawyers and laypersons how you can win your cases as he takes you step by step through the elements of a trial-from jury selection, the opening statement, the presentation of witnesses, their cross-examinations, and finally to the closing argument itself.
Spence teaches you how to prepare yourselves for these wars. Then he leads you through the new, cutting-edge methods he uses in discovering the story in which you form the evidence into a compelling narrative, discover the point of view of the decision maker, anticipate and answer the counterarguments, and finally conclude the case with a winning final argument.
To make a winning presentation, you are taught to prepare the power-person (the jury, the judge, the boss, the customer, the board) to hear your case. You are shown that your emotions, and theirs, are the source of your winning. You learn the power of your own fear, of honesty and caring and, yes, of love. You are instructed on how to role-play through the use of the psychodramatic technique, to both discover and tell the story of the case, and, at last, to pull it all together into the winning final argument.
Whether you are presenting your case to a judge, a jury, a boss, a committee, or a customer, Win Your Case is an indispensable guide to success in every walk of life, in and out of the courtroom.

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.


From the Trade Paperback edition.

This textbook is a concise guide to help current and future managers become better leaders. By virtue of their organizational position, managers have “position” power over some members of their organization. They can hire and fire, sanction a bonus or promotion, and assign both desirable and undesirable tasks. However, managers who are great leaders have an additional source of power that is not related to their official position within the organization. Great leaders influence people through “personal” power—their knowledge and behavior. The system of leadership communication introduced in this book is designed to increase your own personal power.

Transform your students into smart, savvy consumers of the media.

 

Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers. 

2016 Christianity Today Book of the Year in Apologetics/Evangelism
One of Desiring God's Top 15 Books of 2015
Hearts & Minds Bookstore's Best Books of 2015, Social Criticism and Cultural Engagement In our post-Christian context, public life has become markedly more secular and private life infinitely more diverse. Yet many Christians still rely on cookie-cutter approaches to evangelism and apologetics. Most of these methods assume that people are open, interested and needy for spiritual insight when increasingly most people are not. Our urgent need, then, is the capacity to persuade—to make a convincing case for the gospel to people who are not interested in it. In his magnum opus, Os Guinness offers a comprehensive presentation of the art and power of creative persuasion. Christians have often relied on proclaiming and preaching, protesting and picketing. But we are strikingly weak in persuasion—the ability to talk to people who are closed to what we are saying. Actual persuasion requires more than a one-size-fits-all approach. Guinness notes, "Jesus never spoke to two people the same way, and neither should we." Following the tradition of Erasmus, Pascal, G. K. Chesterton, C. S. Lewis, Malcolm Muggeridge and Peter Berger, Guinness demonstrates how apologetic persuasion requires both the rational and the imaginative. Persuasion is subversive, turning the tables on listeners' assumptions to surprise them with signals of transcendence and the credibility of the gospel. This book is the fruit of forty years of thinking, honed in countless talks and discussions at many of the leading universities and intellectual centers of the world. Discover afresh the persuasive power of Christian witness from one of the leading apologists and thinkers of our era.

The complexity of a diverse society requires communication competence whether building a relationship, resolving conflicts, interviewing, securing a job, working in teams, or making a presentation. The third edition retains and enhances the hallmarks of the previous editions: exceptional price, refreshingly concise yet complete coverage, and an engaging style to encourage reader participation. This accessible exploration of communication skills provides practical advice punctuated with meaningful examples about acquiring the essentials to encode and decode messages appropriately and effectively.

Objectives at the beginning of each chapter map the content, while key words and discussion questions at the end review the skills discussed. Numerous exercises build confidence about acquiring and using the tools necessary to be an effective communicator. In the exercises on ethical encounters, readers contemplate challenging situations. All of the exercises help readers analyze their skills, check their perceptions about themselves, and encourage them to think critically about the choices availableand the possible consequences of those choices. Professional perspectives throughout the book raise thought-provoking issues about communication in various contexts. Oral Communication, 3/E presents all the essentials for an introductory communication course in an affordable, pleasing, fun format.

The Law of Journalism and Mass Communication is the media law text your students will want to read. Esteemed authors Robert Trager, Susan Dente Ross and Amy Reynolds tailor this text to the needs of future journalists and media professionals. They provide a current and comprehensive survey of media law and its effects on mass communication complete with real-world, landmark court rulings in context, scenarios from significant cases, cutting-edge research, photographs and feature boxes that offer snapshots of media law in practice to spark classroom discussion and encourage critical thinking. 

 

This thoroughly revised Fifth Edition includes a sharp focus on how the law applies to newsgathering and dissemination in the digital age. It offers new social media law boxes, new case excerpts and new features to keep students abreast of the latest developments in the law and its application.

In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so we can avoid the risks and maximize its potential to help us. Media Literacy, Eighth Edition shows readers how. Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding the fascinating world of mass media. In this updated, revised, and reorganized new edition, Potter presents numerous examples and facts for readers to understand how the media operate, how they attract attention, and how they influence us on a day-to-day basis.

The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets—including audio, video, data, articles, reference, and policy backgrounders from CQ Researcher—right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each "Test Your Media Literacy" box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. It's an enhanced, enriching, and interactive learning experience.

The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live.

Click here to preview chapter 1.

The eighth edition of Graber’s classic text is thoroughly updated to reflect major structural changes that have shaken the world of political news. Graber combines comprehensive coverage and cutting-edge theory as she shows students how the media influence governmental institutions and functions, and in turn how the government shapes the way the media disseminate information. Her broad coverage has three focal points: the media’s role in both the public and private sectors; its impact on the attitudes of ordinary Americans and political elites; and the ways in which the news media cover government and politics.

In addition to new photos, cartoons, screen shots, and data, this edition includes:

major changes in reporting, notably in the 2008 elections, brought about by the Internet;the subsequent erosion of the mainstream media’s influence on the political agenda; new media, including more on blogging, social networking, and political entertainment shows;the latest on media laws and recent court cases;the evolution and current state of war-time reporting; and how the FCC regulates media ownership and content.

First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.

In Performing Prose, authors Chris Holcomb and M. Jimmie Killingsworth breathe new life into traditional concepts of style. Drawing on numerous examples from a wide range of authors and genres, Holcomb and Killingsworth demonstrate the use of style as a vehicle for performance, a way for writers to project themselves onto the page while managing their engagement with the reader. By addressing style and rhetoric not as an editorial afterthought, but as a means of social interaction, they equip students with the vocabulary and tools to analyze the styles of others in fresh ways, as well as create their own.
Whereas most writing texts focus exclusively on analysis or techniques to improve writing, Holcomb and Killingsworth blend these two schools of thought to provide a singular process of thinking about writing. They discuss not only the benefits of conventional methods, but also the use of deviation from tradition; the strategies authors use to vary their style; and the use of such vehicles as images, tropes, and schemes. The goal of the authors is to provide writers with stylistic “footing”: an understanding of the ways writers use style to orchestrate their relationships with readers, subject matter, and rhetorical situations.
Packed with useful tips and insights, this comprehensive volume investigates every aspect of style and its use to present an indispensable resource for both students and scholars. Performing Prose moves beyond customary studies to provide a refreshing and informative approach to the concepts and strategies of writing.
 
 

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author’s own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

Offers a holistic Christian view of communication, showing the vast array of implications for using this gift to responsibly work toward peace and justice.

In this completely revised and updated edition (including eight new chapters), Jeffrey Jones charts the evolution and maturation of political entertainment television by examining The Daily Show with Jon Stewart, The Colbert Report, Politically Incorrect/Real Time with Bill Maher, and Michael Moore's TV Nation and The Awful Truth. This volume investigates how and why these shows have been central locations for the critique of political and economic power and an important resource for citizens during numerous political crises. In an age of Truthiness, fake news and humorous political talk have proven themselves viable forms of alternative reporting and critical means for ascertaining truth, and in the process, questioning the legitimacy of news media's role as the primary mediator of political life. The book also addresses the persistent claims that these programs have cynical effects and create misinformed young citizens, demonstrating instead how such programming provides for an informed, active, and meaningful citizenship. The new edition takes account of the many changes that have occurred in television and political culture since Entertaining Politics' initial release.

Revolutions in Communication offers a new approach to media history, presenting an encyclopedic look at the way technological change has linked social and ideological communities. Using key figures in history to benchmark the chronology of technical innovation, Kovarik's exhaustive scholarship narrates the story of revolutions in printing, electronic communication and digital information, while drawing parallels between the past and present.

Updated to reflect new research that has surfaced these past few years, Revolutions in Communication continues to provide students and teachers with the most readable history of communications, while including enough international perspective to get the most accurate sense of the field. The supplemental reading materials on the companion website include slideshows, podcasts and video demonstration plans in order to facilitate further reading.

The latest edition of Icebreaker—a practical, hands-on guide to public speaking for those with little or no experience—demonstrates a sequence of nine steps in the speech process: select a general topic, focus your topic, consider your specific purpose, organize your speech, research your topic, create presentation aids, create speech notes, practice, and deliver your speech. A distinctive series of opening questions reflectively introduce a particular public speaking/oral communication element. From the start, the questions cue readers to focus on key concepts and to watch for answers that lie ahead. “Strengthen Your Skills” exercises help readers practice essential components of public speaking. Discussion questions prompt readers to consider practical and personal applications as well as to gauge comprehension. Icebreaker provides a valuable framework for future speakers to become confident and competent.

Pulitzer prize-winner Chris Hedges charts the dramatic and disturbing rise of a post-literate society that craves fantasy, ecstasy and illusion above all else.

We now live in two Americas. One--now the minority--functions in a print-based, literate world that can cope with complexity and can separate illusion from truth. The other--the majority--is retreating from a reality-based world into one of false certainty and magic. To this majority--which crosses social class lines, though the poor are overwhelmingly affected--presidential debate and political rhetoric is pitched at a sixth-grade reading level. In this "other America," serious film and theater, as well as newspapers and books, are being pushed to the margins of society.
In the tradition of Christopher Lasch's The Culture of Narcissism and Neil Postman's Amusing Ourselves to Death, Pulitzer Prize-winner Chris Hedges navigates this culture-attending WWF contests, the Adult Video News Awards in Las Vegas, and Ivy League graduation ceremonies-to expose an age of terrifying decline and heightened self-delusion.

Not only a fresh take on a topic always of great importance to managers - but also an extension of the successful brand built by The First-Time Manager (5th Ed: 0814408214, AMACOM, Mar. '05) which has sold 25,000 copies to date in the newly revised 5th edition and a total of 225,000 copies net in all editions. It is written in an engaging, conversational style, making it easy for managers to quickly and easily pick up useful new techniques. It is packed with activities and assessments for both the manager and team members. Team building is one of a new manager's most critical tasks - and this is the only book to focus specifically on team building for first-time managers. It explains the five essential qualities of a high-performing team: goals and standards; decision-making; honest communication; clear roles and responsibilities; and celebrating success.

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

A book of transformation and guidance that cheers the spirit and awakens a sense of personal responsibility.

We use words every day to communicate, to express our feelings and thoughts, but we often forget how powerful they can be and how important it is to choose them with care if we wish to attract love, happiness and success.

With honesty and warmth, Andrea Gardner shares her own ups and downs on her journey to changing her words and her world, and provides the inspiration and tools that you need to find your own true purpose and transform your life to match your dreams. From attracting prosperity and improving your relationships, to finding your true purpose and serving the world, Andrea touches on a wide variety of themes, and helps you laugh at your failings with love, and then pick yourself up and carry on to the wonderful life that you truly deserve. This is a light and entertaining read, but it contains a very powerful message that may very well change your world for good.

Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.

This simple, systematic text
leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement methodprovides a step-by-step roadmap for planning social media marketing strategyemphasizes the need to apply solid marketing principles to social mediaexplores how to integrate social media throughout an entire organizationgives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization.

FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

In this book, five leading scholars of media and communication take on the difficult but important task of explicating the role of journalism in democratic societies. Using Fred S. Siebert, Theodore Peterson, and Wilbur Schramm's classic Four Theories of the Press as their point of departure, the authors explore the philosophical underpinnings and the political realities that inform a normative approach to questions about the relationship between journalism and democracy, investigating not just what journalism is but what it ought to be.

The authors identify four distinct yet overlapping roles for the media: the monitorial role of a vigilant informer collecting and publishing information of potential interest to the public; the facilitative role that not only reports on but also seeks to support and strengthen civil society; the radical role that challenges authority and voices support for reform; and the collaborative role that creates partnerships between journalists and centers of power in society, notably the state, to advance mutually acceptable interests. Demonstrating the value of a reconsideration of media roles, Normative Theories of the Media provides a sturdy foundation for subsequent discussions of the changing media landscape and what it portends for democratic ideals.

Sports Journalism introduces students to sports reporting careers and to the writing style sports writers and media relations professionals use. The book stresses the importance of basic writing fundamentals and high ethical standards, essential values for sports journalists. Introductory chapters acquaint readers with issues and challenges in an industry in transition: changing technology, multimedia capability, citizen journalists and bloggers, shrinking news holes, and the deadline-dictated lifestyle of sports journalists. Skills chapters elaborate on news values and the conventions of journalism as they apply to sports writing. From leads to nut grafs, inverted pyramid to Model T, simple sentences to headlines, interviewing to using quotations, Sports Journalism focuses on the basics. The book expands the writer's experience into building relationships with sources and media contacts, using numbers and statistics, practicing AP style, and abiding by legal and ethical standards. An easily accessible format uses checklists, illustrations, and anecdotes to show story organization, news release format, news conference protocol, and media guide content. Chapters include suggested exercises and activities.

Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.

This fully revised and updated edition of Feature and Magazine Writing covers everything from finding original ideas to locating expert sources. With fresh perspectives and advice from professional writers and editors, this colorfully-written introduction is required reading for anyone who wishes to become a strong feature writer. Includes chapters on connecting content to the calendar, writing for online publications, trends, issues and controversies, and writing dramatic stories
New chapters in this edition include 'How To Find A Magazine Job', 'Last Chance: The Final Draft', and 'Writing for Trades, Associations and Organizations'
New sections in this edition include 'Improving Your Pizzazz and 'Original Research = Original Articles'

Today, the need for communication skills has become more important than ever before. Communication plays a vital role — be it the preparation one has to do to face an interview or deal with diverse business deals, or interacting with colleagues, superiors, and others. The Second Edition of this text, based on the feedback received from the readers, continues to highlight the vital skills one needs for effectively communicating in diverse situations. Divided into five parts, the text shows the power of three V’s of communication — the verbal, the visual and the vocal, examining at the same time the role of formal and informal communication methods, and stressing the significance of grapevine in organizations. It also demonstrates how important listening is, and the basic skill-sets needed by a manager for business dealings. Further, the text gives the nuances of verbal communication and the factors necessary for preparing a presentation besides giving a comprehensive view of non-verbal communication. It highlights the role of written communication, the importance of business writing, the formats of business letters, memos, and report writing, and how flawed thinking impedes written communication. The text concludes by emphasizing the crucial role played by corporate communication in enhancing an organization’s image. What’s New to This Edition : New concepts such as Fog Index/Readability Index, Business Terms, Acronyms, Abbreviations, e-mail Etiquette, Virtual Team Skills, and Social Skills. Many exercises and other inputs. Written in a clear and straightforward style and in a student-friendly fashion, this concise and compact text is intended both for students of management and for young executives and managers.

In this fully updated Third Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents a clear understanding about how to manage risks and crises effectively. The authors provide 18 in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, “What now?” and explains how organizations can and should emerge from crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities.

Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research—a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Coastal Encounters opens a window onto the fascinating world of the eighteenth-century Gulf South. Stretching from Florida to Texas, the region witnessed the complex collision of European, African, and Native American peoples. The Gulf South offered an extraordinary stage for European rivalries to play out, allowed a Native-based frontier exchange system to develop alongside an emerging slave-based plantation economy, and enabled the construction of an urban network of unusual opportunity for free people of color. After being long-neglected in favor of the English colonies of the Atlantic coast, the colonial Gulf South has now become the focus of new and exciting scholarship. ¾ Coastal Encounters brings together leading experts and emerging scholars to provide a portrait of the Gulf South in the eighteenth century. The contributors depict the remarkable transformations that took placeãdemographic, cultural, social, political, and economicãand examine the changes from multiple perspectives, including those of Native Americans, Europeans, and Africans; colonizers and colonized; men and women. The outstanding essays in this book argue for the central place of this dynamic region in colonial history.

Extensively updated with expanded and newly added chapters, the second edition of Competence in Interpersonal Conflict continues to present a conceptual framework for why communication competence is central to conflict management. Although no checklist of communication behaviors can guarantee success, the authors offer constructive guidelines that provide a basis for grappling with future conflicts in five unique settings: intercultural, organizational, familial, mediation, and violence in intimate relationships. Within any conflict interaction adept communicators embrace the notion that adopting an ethical stance is both desirable and practical.

Conflict between people is a natural feature of the human condition; when people interact and form relationships, conflicts inevitably emerge. How individuals manage conflict, and how they perceive both the opportunities and challenges it provides, will define their interpersonal relationships in more ways than any other kind of interaction behavior. Collaboration and adaptation are the hallmarks of a competent communicator, therefore how partners communicate during conflict can be more important than the frequency of their disagreements.

Media attention can play a profound role in whether or not officials act on a policy issue, but how policy issues make the news in the first place has remained a puzzle. Why do some issues go viral and then just as quickly fall off the radar? How is it that the media can sustain public interest for months in a complex story like negotiations over Obamacare while ignoring other important issues in favor of stories on “balloon boy?”            
With Making the News, Amber Boydstun offers an eye-opening look at the explosive patterns of media attention that determine which issues are brought before the public. At the heart of her argument is the observation that the media have two modes: an “alarm mode” for breaking stories and a “patrol mode” for covering them in greater depth. While institutional incentives often initiate alarm mode around a story, they also propel news outlets into the watchdog-like patrol mode around its policy implications until the next big news item breaks. What results from this pattern of fixation followed by rapid change is skewed coverage of policy issues, with a few receiving the majority of media attention while others receive none at all. Boydstun documents this systemic explosiveness and skew through analysis of media coverage across policy issues, including in-depth looks at the waxing and waning of coverage around two issues: capital punishment and the “war on terror.”            
Making the News shows how the seemingly unpredictable day-to-day decisions of the newsroom produce distinct patterns of operation with implications—good and bad—for national politics.

English is often regarded as one of the most difficult languages to master. Yet while the English language has a vocabulary of upwards of 500,000 words, it only uses nine parts of speech, and all of these words fall into one (or more) of those nine categories. Scientific English: A Guide for Scientists and Other Professionals, Third Edition contains many simple revelations like this that make effective scientific writing in English easy, even for those whose fluency is in another language.

The book is organized around a basic guide to English grammar that is specifically tailored to the needs of scientists, science writers, science educators, and science students. The authors explain the goals of scientific writing, the role of style, and the various kinds of writing in the sciences, then provide a basic guide to the fundamentals of English and address problem areas such as redundancies, abbreviations and acronyms, jargon, and foreign terms. Email, online publishing, blogs, and writing for the Web are covered as well. This book is designed to be an enlightening and entertaining read that can then be retained as a practical scientific writing reference guide.

Natural Bridges is a concise, practical, inexpensive, and student-friendly guide to interpersonal communication. This book explores the fundamental principles and skills necessary for effective communication. Building on the theme that our every word and behavior contributes to building a bridge or a barrier in our daily interactions with others, Natural Bridges provides students with concepts and real-world guidelines for productive communication with acquaintances, friends, family-members, romantic partners, and co-workers.

The literature on mass communication is now dominated by "objective sociological "approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a "subjective "and "psychological "approach to the study of mass communication. In short, this is an internal analysis of how communication processes are absorbed by individuals. The theory of play is not a doctrine of frivolity, but rather a way in which Stephenson gets at such sensitive areas of communication theory as what is screened out and why.

Without a notion of the play element in communication one would be led to imagine that every televised docudrama would be immediately lived out by every adolescent. Clearly, this is not the case. People can distinguish quite well between imaginary and real events in mass communication contexts. "The Play Theory of Mass Communication "is a work that studies subjective play, how communication serves the cause of self-enhancement and personal pleasure, and the role of entertainment as an end in itself.

In short, for those who are tired of cliche-ridden volumes on the political hidden messages and meanings of communication, or the economic management of media decisions, this volume will come as a refreshment, a piece of entertainment as well as instruction. But with all the emphasis "on "aspects, Stephenson's volume is shrewdly political. He takes up themes ranging from the reduction! of international tensions to the happily alienated worker to such pedestrian events as the reporting of foreign Soviet dignitaries in their visits to democratic cultures. This is, in short, an urbane, wise book--sophisticated in its methodology and critical in its theorizing.

Translating Theory into Practice

 

Globalizing Intercultural Communication: A Reader introduces students to intercultural communication within the global context, and equips them with the knowledge and understanding to grapple with the dynamic, interconnected and complex nature of intercultural relations in the world today. This reader is organized around foundational and contemporary themes of intercultural communication. Each of the 14 chapters pairs an original research article explicating key topics, theories, or concepts with a first-person narrative that brings the chapter content alive and invites students to develop and apply their knowledge of intercultural communication. Each chapter’s pair of readings is framed by an introduction highlighting important issues presented in the readings that are relevant to the study and practice of intercultural communication and end-of-chapter pedagogical features including key terms and discussion questions.

 

In addition to illuminating concepts, theories, and issues, authors/editors Kathryn Sorrells and Sachi Sekimoto focus particular attention on grounding theory in everyday experience and translating theory into practice and actions that can be taken to promote social responsibility and social justice.

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

Have you ever left a conversation feeling like shredded wheat? Stuck your foot in your mouth? Been at a loss for words? Had difficulty getting your point across? Or been talked into doing something you didn’t want to do? Do you find it difficult to connect with others? Do you suspect that your speech patterns are hindering your relationships? Maybe you need some Conversation Peace!Let Mary Kassian teach you the seven powerful speech-transforming elements to master the skill of effective communications. You will also strengthen your vocabulary with Words from the Word. Conversation Peace will help you revolutionize your speech habits and improve your relationships.

Scenic effects involving rotating turntables, tracking stage wagons, and the vertical movement of curtains and painted drops have become common in both Broadway and Regional theatre productions. The machines that drive these effects range from small pneumatic cylinders pushing loads of a few pounds an inch or two, to 40 horsepower winches running multi-ton scenery at speeds 6 feet per second or more. Usually this machinery is designed by theatre technicians specifically for a particular show's effect. Compared to general industry, this design process is short, often only a few days long, it is done by one person, design teams are rare, and it is done in the absence of reference material specifically addressing the issues involved. The main goal of this book is to remedy this last situation.

Mechanical Design for the Stage will be a reference for you that will:
* provide the basic engineering formulas needed to predict the forces, torques, speeds, and power required by a given move
* give a technician a design process to follow which will direct their work from general concepts to specific detail as a design evolves, and
* show many examples of traditional stage machinery designs.

The book's emphasis will be on following standard engineering design and construction practices, and developing machines that are functional, efficient to build, easily maintained, and safe to use.

Almost everyone swears, or worries about not swearing, from the two year-old who has just discovered the power of potty mouth to the grandma who wonders why every other word she hears is obscene. Whether they express anger or exhilaration, are meant to insult or to commend, swear words perform a crucial role in language. But swearing is also a uniquely well-suited lens through which to look at history, offering a fascinating record of what people care about on the deepest levels of a culture--whats divine, whats terrifying, and whats taboo. Holy Sh*t tells the story of two kinds of swearing--obscenities and oaths--from ancient Rome and the Bible to today. With humor and insight, Melissa Mohr takes readers on a journey to discover how swearing has come to include both testifying with your hand on the Bible and calling someone a *#$&!* when they cut you off on the highway. She explores obscenities in ancient Rome--which were remarkably similar to our own--and unearths the history of religious oaths in the Middle Ages, when swearing (or not swearing) an oath was often a matter of life and death. Holy Sh*t also explains the advancement of civility and corresponding censorship of language in the 18th century, considers the rise of racial slurs after World War II, examines the physiological effects of swearing (increased heart rate and greater pain tolerance), and answers a question that preoccupies the FCC, the US Senate, and anyone who has recently overheard little kids at a playground: are we swearing more now than people did in the past? A gem of lexicography and cultural history, Holy Sh*t is a serious exploration of obscenity--and it also just might expand your repertoire of words to choose from the next time you shut your finger in the car door.

Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the area of intercultural communication.

Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural communication in diverse international settings. Readers will learn to understand and become aware of power relations, positioning and the impact of social and political forces on language choice and the intercultural communication process. This is the essential text for undergraduate students studying courses in intercultural communication for the first time.

Features include:

clear learning objectives to structure your study end of chapter discussion questions to test your knowledge highlighted glossary terms to provide a strong understanding of the relevant vocabulary an array of photos including signs which make use of non-verbal codes and many examples that illustrate such issues as intercultural misunderstandings and the effects of culture shock substantial online resources for students including learning objectives, suggested readings, links to media resources and real-world intercultural scenarios and activities. Additional in-depth instructor resources feature test materials, powerpoints, key terms, extended chapter outlines and sample assignments and syllabi.

Humor, wit, and laughter surround each person. From everyday quips to the carefully contrived comedy of literature, newspapers, and television we experience humor in many forms, yet the impetus for our laughter is far from innocuous. Misfortune, stupidity, and moral or cultural defects, however faintly revealed in others and ourselves, seem to make us laugh. Although discomforting, such negative terms as superiority, aggression, hostility, ridicule, or degradation can be applied to instances of humor. According to scholars, Thomas Hobbes's "superiority theory"—that humor arises from mischances, infirmities, and indecencies, where there is no wit at all—applies to most humor. With the exception of good-natured play, Charles R. Gruner claims that humor is rarely as innocent as it first appears. Gruner's proposed superiority theory of humor is all-encompassing. In The Game of Humor, he expands the scope of Hobbes's theory to include and explore the contest aspect of "good-natured" play. As such, the author believes all instances of humor can be examined as games, in terms of competition and keeping score—winners and losers. Gruner draws on a broad spectrum of thought-provoking examples. Holocaust jokes, sexual humor, the racialist dialogue of such comic characters as Stepin Fetchit and Archie Bunker, simple puns, and many of the author's own encounters with everyday humor. Gruner challenges the reader to offer a single example of humor that cannot be "de-humorized" by its agonistic nature. The Game of Humor makes intriguing and enjoyable reading for people interested in humor and the aspects of human motivation. This book will also be valuable to professionals in communication and information studies, sociologists, literary critics and linguists, and psychologists concerned with the conflicts and tensions of everyday life.

Equally accessible to college and high school students and the general public, this authoritative reference provides a complete listing of media concepts, figures, and techniques with illustrations and historical commentaries. Written by distinguished scholar and author Marcel Danesi, and with an Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology, linguistics, aesthetics, computer science, semiotics, culture theory, anthropology, and more that have relevance in media studies.

Each entry includes a definition in simple, clear language; an illustration where applicable; and historical commentary (who coined a term for example, why, who uses it, etc.). A bibliography, a directory of online resources, and a time-line of pop culture events that relate to media studies add to the dictionary's usefulness and appeal.

Al-Jazeera, the independent, all-Arab television news network based in Qatar, emerged as ambassador to the Arab world in the events following September 11, 2001. Arabic for "the island," Al-Jazeera has "scooped" the western media conglomerates many times. With its exclusive access to Osama Bin Laden and members of the Taliban, its reputation was burnished quickly through its exposure on CNN. During the 2003 war in Iraq, Al-Jazeera seemed to be everywhere, reporting dramatic stories and images, even as it strived to maintain its independence as an international free press news network. Al-Jazeera sheds light on the background of the network: how it operates, the programs it broadcasts, its effects on Arab viewers, the reactions of the West and Arab states, the implications for the future of news broadcasting in the Middle East, and its struggle for a free press and public opinion in the Arab world.

There’s a difference between learning a language and being able to speak it with the familiarity of a native speaker. This book fills that gap, clarifying tricky words and expressions and illuminating the finer points of Spanish wordplay and double meanings.

Media/Society: Industries, Images, and Audiences provides a framework to help students understand the relationship between media and society and helps students develop skills for critically evaluating both conventional wisdom and one’s own assumptions about the social role of the media.

Writing is not like chemical engineering. The figures of speech should not be learned the same way as the periodic table of elements. This is because figures of speech are not about hypothetical structures in things, but about real potentialities within language and within ourselves. The "figurings" of speech reveal the apparently limitless plasticity of language itself. We are inescapably confronted with the intoxicating possibility that we can make language do for us almost anything we want. Or at least a Shakespeare can. The figures of speech help to see how he does it, and how we might.

Therefore, in the chapters presented in this volume, the quotations from Shakespeare, the Bible, and other sources are not presented to exemplify the definitions. Rather, the definitions are presented to lead to the quotations. And the quotations are there to show us how to do with language what we have not done before. They are there for imitation.

Communication is the most complex and elevating achievement of human beings. Most people spend up to 70 percent of our waking hours engaged in some form of communication. Listening and responding to the messages of others occupies much of this time; the rest is taken up by talking, reading, and writing. An additional consideration is the rich assortment of nonverbal cues humans share, which also constitute a form of communication. All together, the stream of verbal and nonverbal information that bombards our senses is composed of as many as 2,000 distinguishable units of interaction in a single day. The kinds of interaction change constantly: morning greetings, cereal labels, bus signs, charts, traffic lights, hate stares, graffiti, coffee shop chat, gestures, laughter, and head nods: The themes are endless. All of this constitutes subject matter for the study of communication. The book seeks to acquaint students with a basic understanding of the process of human communication. The breadth and scope of subject matter is adaptable to a number of approaches to the first course in communication, whether theoretical, practical, contemporary, or traditional in orientation. The framework of this book introduces five topics of central interest to the field of communication theory. Part I describes the process of communication as it unfolds in face-to-face environments. Part II considers the symbolic significance of interpersonal behavior. Part III examines the organization of communicative acts and shows why human interactions tend to become more synchronous over time. Part IV explores the complex problem of understanding other people, demonstrating the tendency of understanding to become intersubjective. Part V accounts for the communicative significance of several basic human environments--communities, organizations, media, institutions, and culture.

This volume provides an in-depth consideration of destructive communication in organizations -- including workplace bullying, racism, stress, and harassment.  It brings together communication scholars from theoretical and applied perspectives to assess current understandings, explore ways to integrate theory and practice, identify areas for change, and outline a research agenda for the coming decade. Each chapter examines a specific aspect of destructive organizational communication, reviews existing theory and research about that communicative form or ideology, suggests fruitful possibilities for application, and suggests key areas for further study. As such, the book opens a dialogue among communication scholars that explores destructive communication in organizations and addresses the following key components: the central issues and concerns regarding destructive organizational communication, current scholarly contributions to both applied and theoretical understanding of these issues, approaches to integrate applied/experienced and theoretical/conceptual perspectives in ways that inform one another and improve organizational considerations for varied stakeholders, and suggestions for a future research agenda for those interested in ameliorating the destructive side of organizational communication.

Overall, the collection provides a basic understanding of the different types of destructive communication in organizations, the processes through which these interactions occur, the consequences to individuals and organizations, and the potential for organizing in more constructive, civil ways. This volume will be an excellent resource for scholars and researcher studying organizational communication, and graduate and advanced undergraduate students in organizational communication.  It will also resonate with managers dealing with hostile workplaces, and organizational members trying to understand their current experiences. The book will serve as an excellent textbook for advanced undergraduate and graduate courses in organizational communication.

Educators agree that the ability to summarize--to identify salient information and structure it for meaning, long-term retention, and successful application--is an essential academic skill. Research affirms summarization's reputation as a highly effective way to boost comprehension and achievement. We know summarization works. But isn't it, well, just a little dull?

It doesn't have to be.

Rick Wormeli, a teacher certified by the National Board for Professional Teaching Standards, makes the case that summarization is not only one of the most effective ways to improve student learning, it's also one of the most flexible, responsive, and engaging. Here, you'll find a classroom-tested collection of written, spoken, artistic, and kinesthetic summarization techniques for both individual assignments and group activities across the content areas. Suitable for students in grades 3-12, these techniques are easily adjustable to any curriculum and presented with ample directions and vivid, multidisciplinary examples. They are valuable additions to every teacher's repertoire.

Wormeli also clarifies the process of teaching students how to summarize and includes a special section on the key skill of paraphrasing. The book concludes with an assortment of original text excerpts and activity prompts--a great starting place for teachers ready to use summarization in their own classrooms.

Note: This product listing is for the Adobe Acrobat (PDF) version of the book.

First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.