The dramatic shift to online bookings in the recent times has changed the dynamics of the hotel industry. It has given small and mid-sized hotels the power to compete for bookings with the big brands which they were unable to achieve earlier.
Hoteliers work in a challenging environment, with one of the most perishable goods – a room night, where every single day, in fact in some cases minutes; a decision needs to be made. Room rates fluctuate, occupancy needs to be monitored, allocations need to be done to various channels and all of this in real time.
Hotels, resorts and other lodging properties consist of a diversity of operations, all of which need to run like a well-oiled machine. This means enabling, administering, tracking and measuring the constant flow of activities in the front office, the bookings and reservations departments, and the concierge and guest services, housekeeping, and banquet management departments. Other crucial functions that need to be managed and monitored in an integrated manner include inventory, maintenance and security.
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