Logically Fallacious is one of the most comprehensive collections of logical fallacies with all original examples and easy to understand descriptions, perfect for educators, debaters, or anyone who wants to be improve his or her reasoning skills.
"Expose an irrational belief, keep a person rational for a day. Expose irrational thinking, keep a person rational for a lifetime." - Bo Bennett
Stress, depression, disease in individuals and militancy, vandalism, terrorism in societies is threatening humanity with extinction. The book traces back the source of this impending disaster to the continual neglect of the human intellect. It highlights the fundamental difference between intelligence and intellect. Intelligence is acquired from schools and universities while the intellect is developed through one’s personal effort in thinking, reasoning, questioning before accepting anything. The book is designed to develop the intellect and save humanity from self-destruction.
Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory.
A Note from the Author:
Dear Marketing Engineering Revised Edition 2 User:
The several editions of Marketing Engineering that we have published since 1998 have been aimed at a fairly narrow, somewhat technical audience interested in bringing more scientific rigor to the marketing discipline. Versions of that book were adopted by more than 150 business schools on five continents. In 2007 we published Principles of Marketing Engineering to reach a broader, less technical audience. A key complement of that book, in response to user feedback, was Marketing Engineering for Excel (ME>XL), i.e., our Marketing Engineering software as an Excel Add-in. The response to that effort has been extremely positive and we have abandoned the original Marketing Engineering software platform, the one that produced the software complement to previous editions of this book.
Hence, as the note on the cover indicates, software is not included with the book. More importantly, when we reference software in the book, those references refer to a version of the software that is no longer available.
"I am very excited about this book. Finally marketing can exhibit its scientific muscle and move from opinions-based decision making to data-based decision making. I think this is a very important book that will spawn a new discipline within marketing."
Philip Kotler, Northwestern University
Can simply singing a song or blowing a dandelion under a toddler's nose help her mind to blossom? Can your baby count, remember events, and solve problems even before he can talk? The exciting answer to both questions is yes!
Breakthrough research is revealing the extraordinary inborn abilities of infants.
It is also showing how experiences during the first years of life profoundly
influence intelligence, creativity, language development-and even later
reading and math skills.
Now two psychologists and child development experts-authors of the bestselling Baby Signs-have created a delightful guide for parents based on the most up-to-date knowledge of how babies discover the world. You'll learn how to:
_ Create a homemade mobile to stimulate your three-month-old's delight in solving problems
_ Play a patty-cake game to help your two-year-old
make logical connections
_ Initiate bedtime conversations that build your child's memory and sense of personal history
_ Develop "Baby Signs" to help your toddler communicate before he or she can talk
_ Stimulate your child's natural number skills with puppets and counting games
_ Use nursery rhymes and special read-aloud techniques to foster reading readiness
_ Nurture budding creativity with humor and fantasy play
_ And much more!
Baby Minds is not another program for creating "super babies." Instead it
builds on activities that babies instinctively love to develop their unique abilities and make your daily interactions full of the joy of discovery-for both of you.
NOTE: This edition does not include photographs.
The book offers real-life stories, explicit action items, and concrete methods that allow you to attain a deeper understanding of any issue, exploit the power of failure as a step toward success, develop a habit of creating probing questions, see the world of ideas as an ever-flowing stream of thought, and embrace the uplifting reality that we are all capable of change. No matter who you are, the practical mind-sets introduced in the book will empower you to realize any goal in a more creative, intelligent, and effective manner. Filled with engaging examples that unlock truths about thinking in every walk of life, The 5 Elements of Effective Thinking is written for all who want to reach their fullest potential--including students, parents, teachers, businesspeople, professionals, athletes, artists, leaders, and lifelong learners.
Whenever you are stuck, need a new idea, or want to learn and grow, The 5 Elements of Effective Thinking will inspire and guide you on your way.
To share thinking stories, go to: http://5elementsofthinking.wordpress.com
Business proposal writing may often be a simple task. In other cases, it can be complex and time consuming. The demands and interests of decision-makers influence the level of effort you as a supplier will have to produce in a proposal.
How To Write A Business Proposal And Other Marketing Documents provides business insight and steps on:
How To Write A Business Proposal Four Different Ways
How To Write A Business Marketing Portfolio
How To Prepare An Oral Presentation
Using sample business proposals (in the formats of outline, summary, and basic quote), a sample business marketing portfolio, and sample business cover letters, author Lanette Zavala offers practical advice for small business owners and executives in Corporate America.
New in the Third Edition:An entire new chapter on privacy versus safety, including ethical issues such as strip searches, gang membership, cyber-bullying, and sexting. New cases infused into chapters on early childhood education, diverse student populations, and technology. Updates throughout to reflect contemporary issues and recent scholarship in the field of ethical leadership.
Including teaching notes for the instructor stressing the importance of self-reflection, this text is easily adaptable for a variety of uses with a wide range of audiences. Ethical Leadership and Decision Making in Education is a valuable book for both aspiring and practicing administrators, teacher leaders, and educational policy makers.
Draws on over 10 years of empirical study and includes detailed vignettes to examine real-world examples of school social networks.
Combines distributed leadership with diagnosis and design and grounds that work in the daily life of schools.
Looks at both formal and informal aspects of the school organization.
Includes suggestions and tools for doing the work of diagnosis and design.
James P. Spillane is the Spencer T. and Ann W. Olin Professor in Learning and Organizational Change and Chair of the graduate program in Human Development and Social Policy at Northwestern University. Amy Franz Coldren is an administrator and teacher at Frederick Community College in Frederick, Maryland.
“In a simple but powerful framework, the authors help leaders think, indeed re-think, the formal and informal aspects of running a school. With all the focus on leadership these days, here is a book that will help leaders go deeper, and will equip them with ideas for thinking about and combating superficial solutions.”
—Michael Fullan, professor emeritus, Ontario Institute for Studies in Education, University of Toronto
“Through solid research evidence, evocative examples, and well-crafted writing, the authors dispense with one-dimensional management where principals just implement other people's programs, in favor of 3D distributed leadership that is front and center in all effective school reform. Like many leadership books, this one will inspire you, but it will also give you concrete, usable insights.”
—Andy Hargreaves, Lynch School of Education, Boston College
“This book is an insightful and useful account of leadership work in schools. It provides crucial food for thought for educators in a variety of leadership roles, as well as researchers.”
—William A. Firestone, Rutgers Graduate School of Education, New Jersey
“A masterful volume that redefines the center of gravity for the work of school leaders—from an individual quest for prepackaged solutions to the search for understanding and for improvement designs anchored in distributed action."
—Joseph F. Murphy, Frank W. Mayborn Chair, Vanderbilt University's Peabody College
“Spillane and Coldren present a fascinating picture of the real-life practice of school leadership—in 3D: How problems are diagnosed; how forward steps are designed; and how leadership is distributed to make teaching and learning work for kids.”
—Jerome T. Murphy, Howe Research Professor of Education, Harvard Graduate School of Education
Over the years millions of parents and teachers have used the amazingly effective strategies of Positive Discipline to restore order and civility to their classrooms and homes. And in today's classroom, where teachers must compete with digital distractions for their students' attention while trying to satisfy increasingly demanding academic standards, it is more important than ever that educators be able to combat apathy, instill vital problem-solving skills, and create a climate that maximizes learning.
Now you too can use the time tested Positive Discipline strategies as a foundation for fostering cooperation, problem-solving skills, and mutual respect in children. This new edition of Positive Discipline in the Classroom is updated with essential tools for the modern teacher. Imagine, instead of controlling behavior, you can be teaching; instead of confronting apathy, you will enjoy motivated, eager students! Inside, you'll learn how to:
·Create a classroom climate that enhances academic learning
·Use encouragement rather than praise and rewards
·Instill valuable social skills and positive behavior through the use of class meetings
-Learn why involving students in solving problems is much more effective than punishment
·Understand the motivation behind students' behavior instead of looking for causes
·And much more!
“A must for every educator. The jargon-free concepts and strategies are easy to follow and have changed my life as a principal, as well as the lives of my teachers and students.” – Bill Scott, Principal of Birney Elementary, Marietta, Georgia
“This book should be standard operating procedure. I highly recommend it to anyone who seeks to teach young people!” – Robert W. Reasoner, president of the International Council for Self-Esteem
“Transforms the way teachers view themselves and their students. The activities in this book show how learning shifts from head to heart, where positive change can really take route.” – Dina Emser, M.A., former elementary school principal and education consultant
Starting with a new chapter on assessing conflict and bringing people to the table, the first section explains the process step by step, from opening conversations and exploring the situation through the phases of finding resolution—deciding on topics, reviewing options, and testing agreements.
The "Toolbox" section details the concepts and skills a mediator needs in order to:Understand the conflict Support the people Facilitate the process Guide decision-making
Throughout the book, the emphasis is on what the mediator can do or say now, and on the underlying principles and core methods that can help the mediator make wise choices.
Long a popular course textbook for high schools, universities, and training programs, The Mediator's Handbook is also a valued desk reference for professional mediators and a practical guide for managers, organizers, teachers, and anyone working with clients, customers, volunteers, committees, or teams.
Jennifer E. Beer, PhD, mediates organizational conflicts, facilitates meetings, and offers related workshops, regularly teaching a negotiation course at Wharton (University of Pennsylvania).
Caroline C. Packard, JD led Friends Conflict Resolution Programs for fifteen years and is an organizational conflict response specialist and mediator based in Philadelphia, Pennsylvania.
Eileen Stief developed the mediation process presented in the Handbook, training a generation of mediators to work with community, multi-party, and environmental disputes.
In What to Do When You Don’t Know What to Do, Dr. David Jeremiah walks you through the book of James to glean God’s wisdom on issues such as finances, faith, and decision making.
Most significantly, this practical book shows you how to have the kind of faith that perseveres in persecution, resists temptation, and responds obediently to God’s Word. What does it look like to consider God in all your plans, depend on God rather than wealth, and put prayer above your personal efforts? It looks, as James discovered, like living a life of great joy.
Can a mere fifteen words turn today’s youth into the innovative, ambitious thinkers we need? Yes, contend Jim Burke and Barry Gilmore, because these are the moves that make the mind work and students must learn if they’re to achieve academically. With Academic Moves, Jim and Barry distill each of these 15 powerhouse processes into a potent concision that nevertheless spans core subject areas: Before, during, and after sections offer essential questions, lesson ideas, and activities. Student samples illustrate what to look for and the process for getting there. Culminating tasks include producing an analytic essay, argument, and more. Reproducible rubrics assist with assessment.
This book is appropriate for advanced courses in instructional design and technology, science education, applied cognitive psychology, thinking and reasoning, and educational psychology. Instructional designers, especially those involved in designing problem-based learning, as well as curriculum designers who seek new ways of structuring curriculum will find it an invaluable reference tool.
Ken Watanabe originally wrote Problem Solving 101 for Japanese schoolchildren. His goal was to help shift the focus in Japanese education from memorization to critical thinking, by adapting some of the techniques he had learned as an elite McKinsey consultant.
He was amazed to discover that adults were hungry for his fun and easy guide to problem solving and decision making. The book became a surprise Japanese bestseller, with more than 370,000 in print after six months. Now American businesspeople can also use it to master some powerful skills.
Watanabe uses sample scenarios to illustrate his techniques, which include logic trees and matrixes. A rock band figures out how to drive up concert attendance. An aspiring animator budgets for a new computer purchase. Students decide which high school they will attend.
Illustrated with diagrams and quirky drawings, the book is simple enough for a middleschooler to understand but sophisticated enough for business leaders to apply to their most challenging problems.
Creating successful relationships with all parents, including the most hard-to-handle ones, can be challenging for any educator. This book provides sample forms, letters, scenarios, and vignettes, plus techniques for involving families whose first language is not English. Readers will learn about:Establishing relationships with parents of all backgrounds Dealing with characteristics of difficult people and strategies to overcome adversity Being proactive in getting parents to follow through Conducting expert parent conferences Handling types such as “Know-It-All’s,” “Blamers,” and more
In this provocative book, Kent Greenfield poses unsettling questions about the choices we make. What if they are more constrained and limited than we like to think? If we have less free will than we realize, what are the implications for us as individuals and for our society? To uncover the answers, Greenfield taps into scholarship on topics ranging from brain science to economics, political theory to sociology. His discoveries--told through an entertaining array of news events, personal anecdotes, crime stories, and legal decisions--confirm that many factors, conscious and unconscious, limit our free will. Worse, by failing to perceive them we leave ourselves open to manipulation. But Greenfield offers useful suggestions to help us become better decision makers as individuals, and to ensure that in our laws and public policy we acknowledge the complexity of choice.
Changes in the Seventh Edition:New chapter on "open-ended" problem solving that includes inductive and deductive reasoning; extended recommendations to teachers, parents, and tutors about how to use TAPPS instructionally; Companion Website with PowerPoint slides, reading lists with links, and additional problems.
This guidebook addresses one of the most critical yet seldom
taught skills. Reasoning skills help us make sense of the world, including how
to better make decisions, tackle opportunities, evaluate claims, and solve
problems. Interwoven within the book’s five sections – Perception &
Mindset, Decision Making, Creative Thinking, Analyzing Arguments, and Mastering
Logic – reader’s will discover 50 reasoning tips that summarize the common
themes behind classic reasoning problems and situations. Appendixes contain
summaries of fallacious reasoning, analogies, trade-offs, and a review of
critical reading skills. A wealth of examples, charts, and insightful problems
makes The Little Blue Reasoning Book
an invaluable guide for any individual wanting to further sharpen his or her
Enjoy the benefits of your own self-paced reasoning course:
*Gain insights into the four classic mindsets and how each
influences one’s outlook.
*Make better decisions by framing problems with quantitative
*Employ creative thinking to bypass “roadblocks” and unlock
*Evaluate claims by challenging the strength of key
*Use logic to break down arguments in a clear,
*Review the 10 classic trade-offs to speed recognition of
*Read with added clarity, whether your goal involves
pleasure or profit.
“A wonderful work that shows how reasoning is challenging,
yet engaging, rewarding and fun. Because reasoning involves people, it is an
art as well as a science. And to remind ourselves just why it’s not always easy
to mix the two, we owe a cheerful salute to Nobel prize-winning physicist
Murray Gell-Mann who observed: ‘Think how hard physics would be if particles
could think.’” —Dr. William A.
McEachern, author, award-winning teacher, and founding editor of The Teaching Economist
Steve Perry is like no other educator you’ve ever met. He “gets it.” He understands why some parents are downright panicked about what’s going on in their kids’ classrooms, and how other parents, whose kids supposedly attend the “good” schools, still fear that their children are falling behind. As Principal of one of the best performing schools in America -- one that sends 100% of its mostly minority students to four-year colleges -- Perry delights in poking the system. Present him with a “truth” about how education is supposed to work and – count on it – he’ll show it to be false.
Dictatorial teacher’s unions despise Steve Perry. So do lazy teachers. So do entrenched, unimaginative school boards. So do reactionary “curriculum guardians” who – as a lure to get kids reading – cling to the same old stodgy texts.
“That’s okay,” say Perry. That means he’s making a difference. In this book, his priority is to help kids who don’t have the advantage of going to his school, Capital Prep. He wants to save your kid, and the kid next door, and the kid down the street from getting a typical third-rate American education.
If you’re a parent who has worried recently about how depressed your child seems when he dresses for school in the morning…or how little of what happens during the school day seems to sink into her brain… or how much of your child’s homework is busywork, you need this book.
If you’re a teacher who is putting your heart and soul into the job but are surrounded by colleagues who are “phoning it in,” you need this book.
If you’re a committed, forward-thinking principal who wants to get rid of the faculty bad apples, but are continually stymied by Mafia-style teachers-unions, you need this book.
*If you’re a citizen who worries about the $1 trillion-plus GDP loss that America suffers every year because our system of education doesn’t measure up, you need this book.
In this solution-oriented manifesto, Steve Perry covers the full range of issues holding back today’s students. He shows parents how to find great teachers (and get rid of the bad ones)…how to make readers out of kids who hate to read…how to make the school curriculum thrilling rather than sleep-inducing…how to conduct an all-important education “home audit”… how to “e-organize” if school boards and administrators aren’t getting the message…how to build a “school of the future,” and much more.
The era of third-rate education is over. Steve Perry isn’t going to let the fools and scoundrels get away with it any longer. Push has come to shove!
From the Hardcover edition.
HP:MoR is now complete at 122 chapters and 2000 pages.
This mirror contains both the the flowing text directly from fanfiction.net, and the book style PDF from the tex code at github.com/rjl20/hpmor
If you have suggestions, or wish to report a problem regarding this version of HP:MoR, contact me at firstname.lastname@example.org and I will try to fix it.
at least price between 20 MAY to 1 JUNE
Visual Approach to learn Trigonometry
Handbook of Trigonometry
1) Coherent approach to learn Trigonometry
2) Simple derivation of complex trigonometrical identity
3) Simplification of Trigonometry by using Triple & complex number
4) Simple & clear language.
5) Emphasis on conceptual clarity
7) Learn one time , remember life time ...
" Essence of mathematics lies in its freedom" - Georg Cantor
" Pure mathematics is, in its way, the poetry of logical ideas." - Albert Einstein
" As far as the laws of mathematics refer to reality, they are not certain, and as far as they are certain, they do not refer to reality. " - Albert Einstein
“ In my opinion, all things in nature occur mathematically.”
― René Descartes
" Mathematical Knowledge adds vigour to the mind, free it from prejudices & superstition " - John Arbuthnot
Some mathematician, I believe, has said that true pleasure lies not in the discovery of truth, but in the search for it." -Tolstoy
"Mathematics is the queen of science, and arithmetic the queen of mathematics."
- Carl Friedrich Gauss
"Truth is ever to be found in the simplicity, and not in the multiplicity and confusion of things." - Isaac Newton
"Quantification is ultimate goal of mathematics.." - V. B. Jadhav
"Truth is ultimate goal of supreme knowledge.." - V.B. Jadhav
Classroom Management: A Guide for Urban School Teachers is designed to give educators practical strategies that will help them deal with the unique challenges faced by urban school teachers today. Whether the teacher is a novice teaching professional, or an experienced veteran; he/she will be able to learn how to establish and maintain control over the classroom environment, effectively deal with the most extreme student misbehaviors, establish rapport with students and parents, and reduce the amount of students sent to the principal’s office on referrals. After reading this book, teachers will be able to combat the negative forces that adversely affect the classroom setting, and be able to concentrate on teaching and learning.
From All Walks of Life!
The Little Green Math
Book reads like a collection of math recipes to help us blend problems,
principles, and approaches in creating our own lineup of splendid math cuisine.
The book's four chapters include: (1) Basic Numeracy Ingredients, (2) Wonderful
Math Recipes, (3) Favorite Numeracy Dishes, and (4) Special Math Garnishments. Along
with 30 of the most fundamental, recurring math principles and rules, you’ll
find a three-tier system to rate the difficulty level of all problems – one
chili (“mild”), two chilies (“hot”), and three chilies (“very hot”).
Fine-tune your numerical mindset with a quantitative review
that serves as a refresher course and as a tool for perceiving math in a new
way. Whether you’re a high school or college student, test-prep candidate, or
working professional, this book’s wealth of explanations and insights makes it
a perfect learning companion.
Enjoy the benefits of your own self-paced math course:
*Contains 120 all-star problems to help readers discover the
secrets of basic math.
*Develop a feel for how numbers behave and what makes math
*Learn to solve equations by translating math into words and
*Watch for pitfalls when working with percentage increase
*Use simple math to solve “business” scenarios involving
price, cost, volume, profit, and break-even, as well as how to calculate markup
versus margin and efficiency.
*Be able to glance at graphs and grasp their underlying
*Understand correlation: weak or strong, positive or
negative, linear or nonlinear.
*Gain a newfound confidence with an increased competency
Topics covered in this book include: Chapter 1 – Basic
Numeracy Ingredients (percentages, ratios and proportions, reciprocals, order
of operations); Chapter 2 – Wonderful Math Recipes (overlap scenarios, matrix
scenarios, mixture scenarios, weighted average scenarios); Chapter 3 – Favorite
Numeracy Dishes (markup vs. margin, price-cost-volume and profit, break-even
point, aggregate costs vs. per-unit costs, efficiency, distribution and
allocation); Chapter 4 – Special Math Garnishments (translating basic graphs:
line graphs, pie charts, and bar charts, correlation, measures of average and
dispersion, and statistical significance); Appendix I – Numeracy Principles 1
to 30 (summary of all principles); Appendix II – The World of Numbers (number
terminology, basic operations, number rules, divisibility rules); Appendix III
– Translating Words into Numbers (classic translation scenarios, how to solve
equations, making tricky conversions); Appendix IV – Tackling Squares and Cubes
(using the “big” seven numbers); and Appendix V – Understanding How Variables
Change (relationships: direct, indirect, proportional, disproportional).
This book – a gold medal winner at the President’s Book
Awards and winner of the USA Book News Best Book Awards – is suitable for high
school and college students, as well as any individual wanting to improve his
or her core essential math and numeracy skills.
“This book brilliantly shows the structure and subtlety of
basic math. Math is a global language that knows no borders and opens
opportunities for us all.” —Rick Frishman,
author, speaker, and media expert; treasurer and secretary for the Dr. Mark
Victor Hansen Foundation, “literacy to end poverty”
“There is nothing as practical as a good theory, experts often say. Complex Instruction is surely one terrific theory, and Designing Groupwork is certainly one terrific book.”
—From the Foreword by Linda Darling-Hammond, Charles E. Ducommun Professor of Education, Stanford University
“Hugely respectful, this book doesn’t simply tell educators what to do, but explains why and how their practice of groupwork can be both deeply educative and powerfully equitable.”
—Jeannie Oakes, director, Educational Opportunity and Scholarship, Ford Foundation, and Presidential Professor Emerita, UCLA
“Designing Groupwork has become a well-thumbed mainstay on teachers’ and teacher educators’ book shelves. The new edition updates a classic text for those who want both theory and practice on using this tool for daily lessons in diverse classrooms.”
—Larry Cuban, Professor Emeritus of Education, Stanford University
“One of the most useful and well-researched books on the topic. One of the best resources for teachers seeking to build communities of learners within their classroom walls. Designing Groupwork has earned its place in the library of anyone seeking to create high-achieving, equitable classrooms.”
—Horace (of second edition)
Project-based learning has emerged as one of today’s most effective instructional practices. In PBL, students confront real-world issues and problems, collaborate to create solutions, and present their results. This exciting new book describes how PBL fosters 21st century skills and innovative thinking. The author provides instructional strategies, assessment methods, and detailed instruction on how to:Design projects for various content areas across all grade levels Integrate technology throughout the learning process Use Khan Academy, webquests, wikis, and more to foster deeper conceptual learning Build social learning networks Differentiate instruction by scaffolding supports for the learning process
an internship at the right company can be the first step to building a career.
But how do you get the gig of your dreams?
And once in the door, how do you
figure out what to wear,
whether it's okay to hook up with a coworker,
and how to suck it up when you're smarter than your boss?
The fourth edition of the best-selling text, Ethical Leadership and Decision Making in Education, continues to address the increasing interest in ethics and assists educational leaders with the complex dilemmas in today’s challenging and diverse society. Through discussion and analysis of real-life moral dilemmas that educational leaders face in their schools and communities, authors Shapiro and Stefkovich demonstrate the application of the four ethical paradigms—the ethics of justice, care, critique, and profession. After an illustration of how the Multiple Ethical Paradigm approach may be applied to real dilemmas, the authors present a series of cases written by students and academics in the field representing the dilemmas faced by practicing educational leaders in urban, suburban, and rural settings in an era full of complications and contradictions. Following each case are questions that call for thoughtful, complex thinking and help readers come to grips with their own ethical codes and apply them to practical situations.
New in the Fourth Edition:
A new chapter on technology versus respect, focusing on ethical issues such as cyber-bullying and sexting.
New cases on teachers with guns, the military and education, children of undocumented immigrants, homeless students, videos in bathrooms, incentive pay, first responders, private alternative high schools, verbal threats, and gaming etiquette.
Updates throughout to reflect contemporary issues and recent scholarship in the field of ethical leadership.
This edition adds teaching notes for the instructor that stress the importance of self-reflection, use of new technologies, and global appeal of ethical paradigms and dilemmas. Easily adaptable to a variety of uses, this book is a critical resource for a wide range of audiences, including both aspiring and practicing administrators, teacher leaders, and educational policy makers.
This thoroughly revised edition features:
An entirely new chapter focusing on issues surrounding technology, specifically bullying, harassment, and "sexting"
13 new legal cases to reflect recent developments in school law, including issues of free speech, teacher accountability, and school policies
A continued focus on preparing leaders to meet the Interstate School Leaders Licensure Consortium (ISLLC) ethics standard