The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
* Principles of Study and Guidance
* Twinkle, Twinkle, Little Star Variations (Shinichi Suzuki)
* Lightly Row (Folk Song)
* Song of the Wind (Folk Song)
* Go Tell Aunt Rhody (Folk Song)
* O Come, Little Children (Folk Song)
* May Song (Folk Song)
* Long, Long Ago (T.H. Bayly)
* Allegro (Shinichi Suzuki)
* Perpetual Motion (Shinichi Suzuki)
* Allegretto (Shinichi Suzuki)
* Andantino (Shinichi Suzuki)
* Etude (Shinichi Suzuki)
* Minuet 1, Minuett III from Suite in G Minor for Klavier, BWV 822 (J.S. Bach)
* Minuet 2, Minuet, BWV Anh. II 116 from Notebook for Anna Magdalena Bach (J.S. Bach)
* Minuet 3, Minuet BWV Anh. II 114/Anh. III 183 (J.S. Bach)
* The Happy Farmer from Album for the Young, Op. 68, No. 10 (R. Schumann)
* Gavotte (F.J. Gossec)
Revised edition features:
* New engravings
* New editing of pieces, including bowings and fingerings
* Additional exercises, some from Dr. Suzuki, plus additional insight and suggestions for teachers
* Glossary of terms in English, French, German and Spanish
* Musical notation guide
* Fingerboard position
* New photos
"Plenty of detail that goes into posture, hand position, thumb position, etc. The notation and strumming is really good here because it builds up in stages. In a lesson, you can introduce it in this way piece by piece and not overwhelm the student." -- Michael Hanna, Grade 8 RS.Guitar - Larne Guitar School (N.Ireland)
Learn to Play Guitar is comprehensive and clear with over 180 photographic examples, illustrations and purpose made diagrams. This guitar book includes 42 downloadable mp3 tracks of full band demo and backing track with the guitar removed for you to play over. Learn to Play Guitar bridges the gaps explaining guitar techniques that can be taken for granted by more experienced guitar players.
Melodies: To get you straight into playing music, numbers have been added underneath guitar tablature to assist with the rhythm. Later on, the rhythmical aspect of conventional music notation is covered so you can use it in conjunction with tablature.
Rhythm Guitar: Changing between chords and strumming are presented as separate subjects initially, so that you can develop coordination in each hand independently. They are then brought together starting basic and getting more advanced until there is a rhythm guitar musical piece to play.
Music theory: The major scale, minor scale, major and minor pentatonic scales and basic major and minor chord construction are explained in terms of the fret-board and reinforced by musical pieces in various styles to make the learning process practical and enjoyable.
What else?: Fret-board layout, power chords, barre chords, how to string a guitar, how to practise guitar, palm muting and basic lead guitar techniques.
Please Note: The eBook includes musical pieces so is not suitable for smaller screens.
"This top value eBook and MP3 package covers a wide range topics essential for all guitarists. Over 100 pages with plenty of information and solid advice that a player can dip into as needed. Evans does not gloss over the often neglected area of reading notation for rhythm. There are many examples to practice (melodies and rhythm patterns) with the backing tracks. I was especially interested in the final section of exercises to keep your body guitar-ready. A very useful tool to help you progress with your guitar playing." -- Hedley Timbs BA(Mus), Grad.Dip. Teaching (New Zealand)
"Awesome. Well laid out, easy to look at and there is the supplemental material to top it off. The theory may get tedious for some, it's hard to not teach theory but most people seem to have an aversion to it, the idea of discipline I think." -- Gernot Schlegel, Professional Guitarist & Teacher (Canada)
"There’s two ways of learning the guitar – the first is two learn enough of the basics to fly towards playing your favourite songs competently, and the second is to intensively gain an understanding of the instrument by forming a solid foundation through taking your time with it in the early stages. The book titled “Learn to play Guitar” by Gareth Evans is of the latter approach. Through reading and learning from this book, players can discover a deep, extensive and in-depth approach to the technique, theory and everything else related to being a good beginner guitarist. Newcomers can learn positive and productive exercises to train their body to better play the guitar (not just their fingers) and across the 120 or so pages within, it’s clear that the writer has put a lot of time into figuring out the right approach for starters to take when adjusting to the standard 6-string. Would recommend this for anyone who is looking to get a really solid grip on how to play the guitar, and also to tutors who are looking at ways to improve their own tutoring abilities." -- Logan Ellis, Mgr. Spiderhands Productions Ltd (New Zealand)
"Learn to play Guitar is an ideal companion to support the beginner on their new found musical journey. Highly recommended." -- Liam Cain, BMus (hons) Professional Guitarist (UK)
This complete edition combines all of the essential instructional material from Books 1, 2, and 3 of Alfred's Basic Guitar Method. Written in standard notation, it guides guitarists through the basics of playing the guitar using rock, blues, country, and folk music. In addition, techniques such as bending, sliding, the hammer-on, and the pull-off are covered.
PreSonus® StudioLive™ Mixer Handbook is divided into three sections: Part 1 is a general overview that breaks down each challenging feature. Part 2 covers live sound, explaining feedback-free stage monitoring, tuning your sound system to any venue, and StudioLive's remote mixing capabilities. Part 3 focuses on studio recording, detailing the mixing techniques used by the pros, and includes a bonus chapter on mic placement that covers nearly every instrument.
After finishing this guide, you'll find recording and mixing so much easier with your StudioLive mixer that you’ll think you just bought a new console! Bobby consulted directly with PreSonus to write the PreSonus® StudioLive™ Mixer Handbook, so you're getting expert info directly from the source!
In this eBook you'll discover:
* How to configure your computer to unlock StudioLive's most powerful features
* The way to control your monitor or headphone mixes from your iPhone
* Secrets to great-sounding, feedback-free stage monitors
* How to remotely control your StudioLive Mixer from an iPad
* Ways to easily record your shows without any additional hardware or software
* Miking tips for nearly every instrument
* Studio mixing tips to take your recordings to the next level
Be your own teacher, and let Alfred be your resource every step of the way.